CHAPTER 5 Swan’s Marketplace 2001 Rudy Bruner Award SILVER medal winner SWAN’S MARKETPLACE Oakland, California RUDY BRUNER AWARD 121 Placemaking for Change: 2001 Rudy Bruner Award for Urban Excellence Bruner Foundation, Inc. Richard Wener, PhD with Emily Axelrod, MCP; Jay Farbstein FAIA, PhD; Robert Shibley, AIA, AICP; and Polly Welch 2001 Rudy Bruner Award for Urban Excellence RUDY BRUNER AWARD i Graphic Design CDG Caronchi Design Group www.caronchi.com or
[email protected] Copyediting by Elizabeth Chesla and Lauren Kozol Library of Congress Control Number: 2002104398 ISBN: 1-890286-04-4 ᭧ Copyright 2001 by the Bruner Foundation 130 Prospect Street Cambridge, MA 02139 All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording or otherwise, without the written permission from the publisher. ii RUDY BRUNER AWARD SILVER MEDAL WINNER Swan’s Marketplace Project location Project location (detail) 122 RUDY BRUNER AWARD CHAPTER 5 Swan’s Marketplace SWAN’S MARKETPLACE AT A GLANCE SUBMITTED BY: Michael Pyatok, FAIA, Principal, Pyatok Associates WHAT IS SWAN’S MARKETPLACE? MAJOR GOALS OF SWAN’S MARKETPLACE ! A $20 million mixed-use development in the “Old Oakland” ! To build an economically viable project founded on small local historic district in Oakland, California. businesses, including vendors from the historic Housewives ! Adaptive reuse of eight buildings on a single 200’ x 300’ block, Market. all constructed between 1917 and 1940. ! To convert a blighted block into a community gathering place ! Twenty co-housing units within a common building and 18 and source of community pride.