DR PEPPER DALLAS CUP INTERNATIONAL YOUTH SOCCER TOURNAMENT
DALLAS CUP XXXIX March 25 – April 1, 2018 Sponsorship Opportunities On-Site Visibility Stadiums
Opportunities for brand exposure at the Cotton Bowl and Toyota Stadium: – Field Boards – Inflatables – Stadium PAs – Jumbotron spots – Product Sampling On-Site Visibility Soccer Parks and Ancillary Events
Banners, flags, signage, and product distribution allow for numerous branding options at Richland College and MoneyGram Park, as well as several ancillary events. On-Site Activation Stadiums Various activation and promotional opportunities at the stadium venues
Sampling Product Sales Halftime Promotions
Interactive Exhibit Displays Space On-Site Activation Richland College and MoneyGram Soccer Park
The tournament field complexes provide high-traffic activation areas during the tournament’s 300+ games.
Participant Engagements Exhibit Space
Product Product Sampling Sales Electronic Media
Inclusion and exposure within the tournament’s local advertising and national broadcasting platforms
Radio and Television National Advertising network television and radio broadcasts Electronic Media Advertising/Promotion – Dr Pepper Dallas Cup XXXVIII
TELEVISION PARTNERS KUVN Channel 23 UniMas Channel 49
RADIO PARTNERS The Ticket 96.7 FM/1310 AM KFLC 1270 AM (Univision Radio) La Que Buena 94.1 FM La Jefe 107.9 FM Maxima 99.1 FM iHeartMedia Electronic Media Broadcasting – 2017 Highlights
• Univision Deportes Network nationally televised four games: U14 final, Super Group semifinals, Super Group final.
• Spectrum Sports Channel televised 13 games, including the eight championship matches.
• Additional Super Group games were streamed on dallascup.com.
• KFLC 1270 AM (Univision Deportes Radio) broadcast the Super Group final on April 16.
• KTCK "The Ticket" and Univision Radio broadcast live tournament preview shows from the headquarters hotel. Digital Communication Digital media platforms to promote brand and special offers
Tournament Website Tournament App Social Media Digital Communication Social Media
Dr Pepper Dallas Cup’s world-wide social media impressions exceeded 100 Million in 2017. Targeted Promotions
Direct marketing to the Dallas Cup data base, including participants and their families, tournament volunteers, and Dallas Cup fans
Communication Quarterly Tournament Team Welcome to Participants Newsletter Packets Unique Opportunities Specialized marketing programs to target North Texas soccer fans and participants
School District Ticket Programs
Stadium Video Board Presentations
On-Field Stadium Presentations Community Outreach
All 185,000 Dallas ISD students received complimentary ticket vouchers to Dr Pepper Dallas Cup XXXVIII.
Dr Pepper and Dallas Cup arranged for Chivas players and coaches to inspire students at Cary Middle School through an autograph session and interactive skill demonstrations.
Thousands of students in DFW Metroplex schools competed in art contests for scholarships. Tournament Collateral
Brand exposure through logo placements in tournament collateral material Dr Pepper Dallas Cup XXXVIII Approximate Gross Impressions (December, 2016 – April, 2017)
Attendance 112,000 National Media Coverage 3,800,000 • Cotton Bowl, Toyota Stadium, MoneyGram, • Univision Network, Univision Deportes Richland, Ancillary events Network, Univision.com, MLSsoccer.com, Advertising 2,953,000 Soccer America, PRO Soccer Talk (NBC), Goal.com, etc. • Television (Spectrum SportsChannel, Univision, UniMas) International Media Coverage 4,100,000 • Radio (Univision Radio, iHeart Media, • Manchester United TV, World Soccer, KTCK The Ticket, KISS-FM) Placar, ESPN Deportes International, • Print (Dallas Morning News) various team websites Broadcasting 3,000,000 Website (dallascup.com) 1,200,000 • Game Broadcasts: Univision (Radio), Social Media 100,000,000 TWC Sports Channel (TV) (World-wide Impressions) • Preview shows: KTCK “The Ticket,” • Twitter, Facebook, Instagram, Snapchat, Univision Radio App Local Media Coverage 8,065,000 Email Communication 575,000 • Spanish language TV, Spanish language radio • Newsletters, NTSAA email blasts, press releases, • TV News (KUVN Ch23, KXTX Ch39) ticket sales, GotSoccer communications • Radio (The Ticket, Univision Radio, ESPN Deportes, ESPN 103.3 FM, KKLF 1700 AM)) Tournament Collateral 250,700 • Print (DMN, FWST, Al Dia, La Estrealla, various community newspapers, etc.) • Posters, calendars, apparel, tickets, pins, • Digital (Big D Soccer, 3rd Degree/DMN digital, equipment, programs, DISD ticket vouchers, etc.) Irving ISD ticket vouchers, etc Join us for Dr Pepper Dallas Cup XXXIX March 25 – April 1, 2018