Issue 12 | Dec 2014 - Jan 2015 | Price Rs. 150

Fawad Khoobsurat Heart Throb of Pakistan

Telecom Grey Products M-Governance Consumer a serious threat to in Pakistan Pakistani Mobile Rights Market Performance Update

Adnan Khan Managing Editor Khalid Khan Publisher & Editor in Chief

Adnan Khan Marketing Head & Managing Editor Dear Readers, Rizwana Khan It has been a year of great happenings in ICT around the Senior Editor world; technology took some giant leaps ahead and also took a few steps back. Although it was a grand year for technology, Kanwal Ayub smartphones, wearable tech and cloud computing were among Saima Ibrahim the big trends of 2014 but we have also seen all sorts of cyber Associate Editors nastiness which has forced us to think on the importance of internet in today’s world. Agha Mehdi Bureau Chief 2014 has especially been a good year for ICT industry of Pakistan. Although we are still among the least connected M. Bilal Abbasi countries of the world but this will now change as the long Faisal Iltaf awaited auction of 3G/4G spectrum finally took place this year Yasir Ajmal and cellular penetration reached 76%. Government has taken Technical Consultants special interest in incorporating mobile technology in its workings to ensure good governance in the country. A variety of apps Nasrullah Shah and soft wares are now being used by Federal and Provincial Bureau Chief Quetta governments to procure the benefits of modern technology and connect with citizens in real time. Government has also Arbab Faisal Khan formulated a new Telecom Policy and taken up numerous Assistant Marketing Manager initiatives to curb parallel imports of telecom equipment in order to further facilitate ICT in Pakistan. Our current issue focused Mufti Mohsin Rehman on all these topics and has highlighted important developments Consultant taken place in the industry. Bushra Mushtaq Khan Private sector has also seen huge growth in 2014; after seven Graphics Designer years since its inception, iPhone was finally made available in Pakistan, Lenovo and Oppo also entered Pakistan market. A Fayaz Ahmad Khan number of Pakistani startups and incubation centers like Plan9 Webmaster incubator, LUMS Center for Entrepreneurship and PurePush got recognition on national and international level. There is better to come as Pakistan’s telecom industry has the potential to Advisory Board grow further and meet the greater level of achievements hence making our country to stand among well connected countries of Farhad Afridi the world. Government and Regulatory Affairs Muhammad Idress Enjoy Reading and a Very Happy New Year to All….!!!! President Karachi Electric Dealers Association

Baber Mehmood Chairman Khidmat Group Lahore Thank you, Feedback Shabir Labba [email protected] Adnan Khan President Anjuman-e-Tajran Electronics Managing Editor www.phoneworld.com.pk Hall Road Lahore

Sajid Butt Chairman Rawalpindi Mobile Association

Muhammad Rizwan Subscribe Now!!and get six issues for just Rs 600 Islamabad Mobile Association

Payment : Fayaz Butt 1. Cheque President Alkhidmad Group Hafeez Traders Welfare I enclosed a Cross Cheque of RS______payable to Phoneworld. League Lahore

2. Bank Draft Hidyat Ullah I enclosed a Bank Draft of RS ______drawn on the branch of President Mobile Traders Association, Falak Sair any bank of Pakistan. Plaza, Peshawar Contact Information of Recipent Name: ______Address: ______Printed at: Gul Awan Printers Islamabad Phone: ______Declaration No: 1196/2(124)/Press2011 *cheque and bank draft should be in the name of “Phone world Magazine“ *courier charges are included Contents National 10 M-Governance in Pakistan 24 Telecom Consumer Rights in Pakistn Mobile Phone Revolution Feature The past, present and Why Pakistan still 36 Grey Products a Serious Threat to Pakistani Mobile Market future of Smartphone stands among the 46 The Big Hits of 2014 Least Connected Android Loll pop 5.0 50 Online Jobs, A New Approach to Earning Countries? 56 Thing You Can Do With Your Old Smartphone 18 International 22 How Internet Was Born... 40 Text Messages Turn 22 20 Phone Review 32 30 Sony Xperia Z3 44 Microsoft Lumia 535 Interview 28 , Khoobsurat Heart Throb of Pakistan

Telecom Campaign 52 A Critical Review of the Latest Ad Campaigns

Is this the last App World Generation of kids Ursula Burns a that played outside woman of Substance 48 Applications and Games for Your Smartphones Chairman and CEO of Pakistan to become one Xerox of the technologically Advanced Nation Wishlist GSMA 54 Local Brands 34 55 International Brands 39 42

Issue 12

www.phoneworld.com.pk Advertisement / Article Contact For Further Details Contact /phoneworldmag Phone: 051-2609339 Marketing Department Email: [email protected] Adnan Khan 0345-5957155 /phoneworldpk H# 2, St . 23 , Sector F-7/2, Islamabad, Office : 051-2609339 [email protected] Pakistan NNationalational National

The mobile industry has scaled over 190 Million by 2025. A lot of developments can be seen dramatically over the last decade in different areas of the ecosystem and today we rely on our mobile The future prospects are looking as many players are entering the applications and services for brighter specially after the recent market. The 3G/4G auction of 2013 everything, whether we are at work auction of 3G/4G spectrums in has especially opened many doors or at home, travelling or looking for April 2014 and PTA’s resolve to of progress and development. With information. Mobile is the answer offer additional mobile spectrum for the beginning of this new era of to almost our every problem. mobile broadband in the months technology everyone is excited and According to ITU’s flagship annual or years to come. The availability looking forward to the prospects it measuring the Information Society of low cost smart phone devices will bring in the future. Report, over three billion people together with mobile broadband are now online. service is also expected to trigger It takes years for countries to more and more mobile service use upgrade to 4G from 3G but Pakistan Pakistan currently in the country. has cut across this in one giant big leap and now it is right there in the has a mobile penetration rate of Technology Evolution in big league. It is not just high speed Pakistan 76% with more than internet, rather it is affecting people Although Pakistan is going through in many different ways and paving 139.9 million users some major crisis and the overall by the end of June its way to build a better Pakistan. economic scenario of the country is This will help to attract big tech 2014 not really encouraging but despite companies of the world to launch all the predicaments ICT sector of Latest data show that Internet their services in Pakistan. Google Pakistan is flourishing at a steady use continues to grow steadily, has recently added Pakistan to the pace. at 6.6% globally in 2014 (3.3% in List of Supported Countries for Play developed countries, 8.7% in the According to Central Store Merchant Accounts. Apple developing world). The number Asian Cellular Forum, and Lenovo have also established M-Governance in of Internet users in developing their footprint in Pakistan by it is expected that launching their products through countries has doubled in five years by 2025, there will (2009-2014), with two thirds of various operators and distributors. all people online now living in the be over 80 million mobile broadband Pakistan has also made its mark Pakistan developing world. users in Pakistan, in the international workforce Pakistan ICT Sector, A which some market by becoming one of the Performance Update Land of Opportunities industry analysts largest freelancing community on Pakistan is among the highly Elance and Odesk. This has not he advancement made profound socio-economic impact on devices (such as smartphones, consider to be populated countries of the world only created more job opportunities in the technology sphere global economies. This impact is netbooks, e-readers, and tablet quite conservative with over 190 million people and in the country but the entrance over the last decade not only deep and intense but it is computers), and interacting with specially when expects to grow to 226 million by of new tech companies have is overwhelmingly also spanning on many aspects of other users in ways that people the total mobile T 2025. This makes Pakistan a huge also increased the tax bracket to impressive, especially the progress economic, political and social life. only imagined decade back. It has customer market especially for subscriptions would strengthen the economy. made in the mobile technology has empowered the previously alienated the ICT sector. Pakistan currently be swelling to over completely changed the meaning Mobile is the Cornerstone communities by bridging the digital The penetration increase is highest has a mobile penetration rate of 190 Million by 2025 of life. It can be easily said that in all Technological divide of voice and data services to in the last six years hence indicating 76% with more than 139.9 million this technological evolution has Advancements the unconnected. users by the end of June, 2014. taken far more important role than Since cellular mobile became Mobile subscribers and growing biological evolution for humanity’s commercially available in the early Mobile has become the integral at over 10 million new subscribers near future, as the devices we 1980s, it has advanced beyond part of everyone’s lives. Easy every year for the past 5 years. use have changed the way we imagination in terms of coverage, access to the mobile internet and According to Central Asian Cellular live much faster than any contest services, technology, handsets other related services has not Forum, it is expected that by 2025, among genes. and regulation. Mobile broadband only improved communication but internet has especially changed the has also demonstrated significant there will be over 80 million mobile All aspects and parts of technology way how consumers access and improvement in education, health, broadband users in Pakistan, has evolved human life and use the internet now. End users are security and agriculture productivity which some industry analysts taken it to an entirely different consuming content and services while creating employment consider to be quite conservative level but the evolution of mobile in new ways (such as over-the-top opportunities as the same time. specially when the total mobile technology has had a most [OTT] and off-net), across new subscriptions would be swelling to

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a new stir in the market with is that how this wild internet speed — floods and earthquakes, which to impart technology in each and The access to this smart phone notable m-government services successful launch of NGMS in the is being used in different walks of we face almost every other year. every governmental activity. The based system will be given to provided by the government include country. Number of active mobile life. Communication can be established government plans to use mobile the administrative staff of 422 NIC Verification (Prove Your SIMs has also reached 139.0 easily and rapidly with the help of technology to improve public government and 1,200 private Identity), PTA SIM Identification Technology is a field in which million at the end of June 2014 3G and 4G. Help can reach faster services like healthcare, education, schools, colleges as well as & Verification System, PTCL Bill private tech-giants have taken the depicting growth of 9.1%. once the location is known and security and environmental universities. The system will Payment Point and PTCL SMS lead but government administrations medical facilities and services can management, with the increasing be directly connected to the Complaint Service. The National are not only facilitating the change More and More be availed much easier and in wide digitization of human activity Police Control, Rescue 15 and Response Centre for Cyber but are also using it to bring users are turning variety of ways. making it possible to gather and with numbers of senior officers. Crimes has also started an SMS efficiency in their own service analyze data from a huge range of Administration of the institutions will alert system to create awareness toward 3G/4G delivery to public as well. The After e-government m-government disparate sources. be able to send emergency alert about the cybercrimes. Under this services indicating concept of e-everything has become is an up-and-coming concept in in no time in case of any untoward initiative, SMS alerts will be sent to that Pakistan got old now and the world is moving Pakistan taking governance to a Federal Government is very active situation. mobile phone users about trending towards mobile era. The mobile different level. It is a technique to a comparatively and systematic in its approach to cybercrimes including fake lotteries, technology has taken the lead and in which wireless technology is faster start as bring latest technology in use for Connected Living- money prizes, fake ads, Facebook changed the meaning of everything. used which allows the government compared to sustainable growth in the country. Linking the Physical security, privacy matters and so Smart Cities and Internet of Things to engage citizens actively similar markets Ministry of Planning, Development and Digital Worlds on. Citizens can also register their (IoT) are among the most popular in real time information. Now and Reform of Pakistan has started The prospects of m-government complaints through sending a SMS movements trending right now. that number of mobile phone With the advent of 3G/4G its good governance initiative practice seem quite bright. The to 0336-6006060. subscribers is increasing worldwide, technology in the country the under Pakistan 2025 vision. The government is trying to get the The concept of Smart Cities have m-government is becoming a telecom imports have also government has planned to bring maximum output out of this method After e-government already reached Pakistan. Bahria crucial part in the development of a improved. Operators upgraded reforms in public sector services to by facilitating the public in every Town has recently expressed an country. m-government their networks and systems, and create citizen centric governance possible way. The government has interest to hire a consultancy firm subscribers opted to shift to 3G/4G by using technology to implement started providing basic services to is an upcoming for designing ICT services based on The government can use this enabled handsets to enjoy the e-governance and m-governances the people. In 2013 elections the concept in Pakistan smart city concept for an integrated technology in variety of ways; it has latest fast paced services. techniques. The Federal Minister enabled the government to perform Pakistan government for the first taking governance for Planning and Development US$(Million) its official tasks and duties in an time used mobile SMS service to a different level. Telecom Imports Value Professor Ahsan Iqbal said that efficient way while at the same time for verification of voters and their 2009-10 2010-11 2011-12 2012-13 2013-14 building strong technological It is a technique it has revolutionized how citizens’ respective polling stations. base is government’s priority in which wireless Cellular Mobile 169.23 218.2 465.3 450.6 544.0 access to digital services. for developing a competitive technology is used Other Telecom 556.23 548.7 488.7 523.4 681.9 Knowledge Economy. Apparatus Mobile technology which allows the has taken the lead A smartphone “Emergency government to Total Telecom 725.68 766.3 954.05 974.0 1225.9 and changed Alert System” will be introduce engage citizens Imports the meaning soon by the Islamabad Police in actively in real time of everything. collaboration information Resultantly, 2014 witness record residential cum commercial Mega with “Purepush The Election Commission Urban Township and the laying Smart Cities and imports of US $ 544 million of Incubation of Pakistan won its first ever Provincial IT ministries are of an optic fiber cable network Internet of Things cellular mobile handsets and US Center” to ensure effective security international award for its 8300 especially playing quite active infrastructure. Although the initiative $ 682 million worth of telecom (IoT) are among of schools and hospitals. SMS Service prior to the May part in introducing technology in has been taken by private sector but equipment registering growth of the most popular 2013 elections. The service was its departments to improve their it is a huge step in the ICT industry 20.7% and 30.3% respectively. movements that launched in collaboration with the efficiency and effectiveness. In of Pakistan. M-Governance, are trending right National Database and Registration this regard the governments of P e r s o n i fi c a ti o n o f G o od now Authority and according to the Khyber Pakhtoonkha and Punjab data released by the organization, are the front runners. The initiatives Governance Most of the states in the West and More than 51.8 million citizens taken by both governments Technology cannot bring any even Asian countries have adopted used the SMS service to verify are worth mentioning, and the changes unless and until it is not mobile governance technologies their voting information. This year progression from e-government to properly used. For effective and in emergency situations, whereby Election Commission was also m-government is very encouraging efficient results it is essential that the government informs its citizens nominated in the International indeed. the technology is used to its fullest, about emergency updates via Electoral Awards in the categories exploring all its dimensions and mobile phones, PDAs and pagers. of Citizen’s Engagement Award, M-Government benefits. 3G/4G itself probably There are countless ways in which But Pakistan is moving a step First Time Voter Award and Minority Initiatives in Punjab doesn’t mean anything more than the new technology can be used, forward from this and is planning Participation Award. Among other Punjab is the most populated particularly in natural disasters fast internet but the important thing province of the country with adult

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literacy rate of 57 percent. The the virus, the Punjab Information and receive automated call with Chief and absenteeism. They are also System has been designed to cater good governance, the results of the people of Punjab are well aware Technology Board built the Dengue Minister’s voice followed by a SMS asked to enter the results of the the complaints raised by the general m-government Programs are quite of the new trends and so is the Monitoring System to capture real enquiring about the quality of service visits to the health facility, including public for water and sanitation related promising. Today almost everyone government. Punjab government time and geo-mapped information they received. Thousands of citizens a self-photo to prove that they were issues. in Pakistan has a cellphone, this is has shown a very serious attitude about the dengue outbreaks and replied to these calls and SMSs and present at the time of inspection. the reason why these ingenuities in ensuring the betterment of its the different efforts to combat the reported their problems regarding, The information is automatically Field staff as equipped with smart have become a great a success citizens. The initiatives taken by epidemic.Government supplied 1500 public service, health, revenue, police uploaded into the database for phones view assigned complaints to collect authentic and timely the Punjab Information Technology smartphones to its city worker who etc. This model has now become a validation and a real time reports are and resolve them by reporting status feedback from the citizens. World Board are truly remarkable. Despite were asked to take photos before regular part of monitoring and several generated with user-friendly maps and pictorial evidence via edge/3G Bank’s representative Jim Yon Kim massive explosion of mobile and after their anti-dengue tasks and officials have been punished and and charts. in real time. Assignments are at World Bank’s Daylight Dialogue in applications, most governments upload them, tagged by location. asked to explain the allegations. pushed on to the devices Philippines, stated Punjab’s Smart lag behind and their applications of field officers and they Phone Work as one of three global only provide information about The Punjab Public are directed to visit the examples of good governance public services and agencies but Management Reform specified location to perform innovations.” government of Punjab has truly Program is another the assigned activity. The unleashed the real potential of impressive initiative response submitted by field World Bank’s smartphones and applications. taken by the Punjab staff gets plotted on GPS representative Jim Below are some ground-breaking Government. This map automatically against Yon Kim at World innovations of mobile applications system was rolled the complaint assignment. Bank’s Daylight that the government of Punjab is out to address Integrated mechanism on Dialogue in rolling out with World Bank support. and overcome VET Inspect is a smart phone ground ensures effective monitoring Philippines, stated the weaknesses application for District Livestock of daily activities thus improving Reports from hospitals were uploaded of traditional monitoring system. Officers (DLOs) and Deputy Punjab’s Smart Phone Despite massive service delivery. Work as one of three explosion of mobile and geo-tagged to predict dengue The program spans over seven District Livestock Officers (DDLOs) outbreaks and search for mosquito- key departments of Government throughout Punjab. Back in 2013, the Punjab Government global examples of applications, most larvae reservoirs. The system allowed of Punjab including Livestock and also introduced good governance governments the government to focus better on anti- Dairy Development, Agriculture, Hajj Monitoring innovations lag behind and dengue interventions and provide a Health, Irrigation, Board of Revenue, and Management their applications quicker response. Education and Local Government Systems that served M-Government Initiatives

and Community Development. as a vast complaint in KPK only provide The Government of Kyber Compared to 16,000 infected and 352 Phased implementation is underway registration platform information about Pakhtoonkhwa is persistently working deaths in 2011, there were no deaths in line with results framework that registered public services to promote and articulate PTI’s and only 234 confirmed Dengue cases as defined in “Project Appraisal complaints and “Agenda of Change” by setting up a and agencies but in 2012. This system has led to a full- Document” (PAD) for five year long collected feedback responsive social service delivery, government of blown real-time disease surveillance program. Details of some of these through three different economic prosperity and peace Punjab has truly system in Punjab, tracking all 26 WHO projects are discussed below: “Vet-Inspect” enables district mediums, one of which is a dedicated unleashed the notifiable infectious diseases. administrative officers to inspect Android application for complaint for all strategies. KPK government Monitoring the Monitors Program facility per pre-defined KPIs and registration and feedbacks. is using technology as their major real potential of The government of Punjab has was an earlier pilot of the Dengue report data on the move, the data is weapon to fight back the social introduced smartphones and Citizen Feedback Model Monitoring System. In February submitted using smart phones. Punjab Government is also planning and administrative problems of the applications to improve citizens’ lives and build a 2014, PITB took up this project to develop a platform that will enable province. The government initially strong citizen-state relationship. and renamed it as “HealthWatch”. Besides the centralized Citizen people with non-IT background to use computerized all its departments and Corruption is the biggest Currently, the “HealthWatch” Contact Centre (CCC) platform for a monitoring application by simply is now using mobile technology to administrative problem that has initiative is successfully multiple government departments, dragging-and-dropping components. establish good governance in KPK. plagued the country for years. running throughout the Punjab government has also One of the applications that PITB has Now it is the duty of government to Like Punjab government, the Punjab with more than set up a round the clock Zamindar designed is for irrigation department. effectively monitor its performance. government in Khyber Pakhtunkhwa 3500 activities submitted Shehri Helpline (0800-02345) and This app takes the picture of a depth- The Pakistan Information has also undertaken since its re-launching on WASA Complaint Management metre is automatically processed to Citizen Technology Board with technical as a priority reform February 5th 2014. Under extract the level of water in Feedback Model assistance from World Bank initiated area and has been proactively this system, Android- a canal — making it difficult various projects to guarantee working to adopt the model across the based smartphones have to hide the theft of irrigation efficient monitoring system for province. been provided to districts water in tail canals. worker’s activities. When the supervisory officers reported epidemic of dengue virus spread Rather than waiting for citizens to In these times when The public offices are required to data through HealthWatch application and the Punjab government was approach it with grievances, it actively absenteeism and collect numbers of applicants who are for indicators like non-functional initially unsuccessful in controlling seeks feedback from citizens through malingering has become randomly contacted for feedback on equipment, stock-out medicines calls and text messages. Users the biggest obstacle in the quality of service they received.

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Numerous reports have been received Monitors use GPRS to collect and With this service citizens of KPK can living in a totally different era. When of life. Hence, it is the responsibility mobile can propel the government to showing good signs of proactive transmit data in real-time to and from now lodge complaints through SMS as Punjab and KPK are taking pride of government to start developmental so that. governance. the concerned schools to the IMU well and the concerned police officers in their huge projects like real-time projects and build infrastructure to head office in Peshawar. Beside will contact the complainant within disease surveillance system, and stabilize the country. Educating and The role that Punjab and KPK the basic data about teachers and 24 hours through an automated SMS school monitors, flood monitoring empowering the people is the only government is playing in imparting their performance the monitors also reply that will be sent to a complainant system and computerization of all way to fight back all the problems and modern technology in its businesses is collect data of school inspections, soon after the registration of his/her departments, the governments technology can play a major role in admirable and encouraging as without the distribution of free textbooks, complaint. Complainants can also of and Baluchistan are achieving that. the using the latest technology in its stipends to the female students and lodge a FIR through e-mail and making considering Establishment of a day to day working the government the parents-teachers council (PTC) a call at toll free number. Provincial Portal, establishment Governments of Baluchistan and cannot achieve efficiency and and other school funds. This system of Video Conferencing System, Sindh need to step up their games, productivity. M-government is not has not only improved the attendance and providing basic IT training to there is so much that needs to be only a great tool for communication of teachers but has also improved government employees as their IT done in implementing e-government between the state and its citizens the overall performance of education milestones. It is very sad to see that and if they move at the current pace but it can be used to provide timely system. KPK government is also half of the country is not reaping the it will take ages to reach the desired services in transparent manner. planning to introduce same system fruits of modern technology. goal. So instead of first completing Sadly the governments of Sindh and KPK government has started to in Health sector of the province. e-government setup and then moving Baluchistan are way behind in this use biometric attendance system The Health department of KPK When you compare towards the next technology, I think regard. Both governments need to in educational institutions for its has already published Expression the governments should directly match the pace of IT developments improvement and development. The of Interest from mobile companies the governments’ move towards mobile technology as taking place in other two provinces. local government has also introduced for “Service Agreement on mobile PAS in especially commendable IT progress in all it is less costly and more effective in The m-government systems have Independent monitoring System connectivity package & data Hosting and worth mentioning achievement four provinces, it communicating with the masses and developed and successfully started in government schools in Khyber package” throughout all 25 districts because the ratio of crime is sadly providing them basic facilities. working. Sindh and Baluchistan Pakhtunkhwa. This project is funded quite high in Pakistan and many of seems that Sindh of Khyber Pakhtunkhwa, for a period and Baluchistan are governments can use these by the Department of International of 3 years initially. Hiring for the IMU those crimes are not even reported Development (DFID), UK for the department has also been started. due to the complicated system of the probably in a totally Public Sectors KPK Baluchistan Sindh Punjab purpose of reorganization and Once Independent Monitoring Unit country. But with this initiative the different era Health IMU ------HealthWatch regulation of local school system. for Health Sector is introduced, the justice will be served at the door step The governments are using Education IMU ------public hospitals will be monitored of citizens. conventional ways to do their PAS ------KPK government is through this system and hopefully like Safety and As part of PAS initiative KPK Police business and not delivering what is Security using technology education system the health facilities has also started an SMS service for expected by them. It is shocking and in the province will also improve. Administration SMS News ------Vet Inspect, as their major creating awareness about the legal depressing to see that the IT minister Service Hajj weapon to fight laws. Once subscribed to this services of Sindh is Mr. Mukesh Kumar Navigation Monitoring The KPK government has also System System, back the social launched its Police Access Service (send Follow KpPolice to 9900), Chawala who has done Masters Irrigation app users will get daily updates about and administrative (PAS) at the Central Police Office in Political Science from a local Complaint CFM ------Citizen Contact KPK Police and details about all laws. problems of the Peshawar. After successfully university and has no background System Centre The Directorate of Information and of IT whatsoever. The fact that few launching online-FIR initiative, KPK CFM ------CFM province. The Public Relation KPK has also taken up Feedback government has moved further with months back he was stripped of System government initially PAS with the objective to provide a inventiveness and started a free SMS the Excise and Taxation portfolio news service. Users can subscribe to over his ‘negligence’ in issuing computerized all mechanism for prompt redress of Mobile technology has changed the technologies that are already being in this service by sending a KP through licenses to substandard wine shops its departments public complaints. way people collect and disseminate use in the country without getting into SMS to 8333. The IT Excellence center in Hyderabad that lead to deaths of information and avail services. These research and development phase. and now using at the DoIT KPK has also around 20 people in last five days is advancements and developments mobile technology developed a Peshawar even more revolting. will further transform healthcare, What has been achieved so far to establish good Navigation System. commerce, development and is just a scratch on the surface, In Baluchistan things are very bleak. It education, the government activities the possibilities are endless and governance in KPK is true that it is the most undeveloped M-Government will further enhance as well. But to advantages are humongous. The province of the country, facing perils It facilitates monitoring and data I n i ti a ti v e s in achieve the widespread use of mobile launch of 3G/4G is a step-up for of terrorism, military operation, lack collection of the schools for the Sindh & devices the government also needs Pakistan and will shape the technology of infrastructure and basic facilities checking of attendance and to create awareness among the arena of the country and the Baluchistan of life. But rest of the country is also performance of teachers and When you compare the general public. It is very important government needs to make utmost facing the same issues although with education administrators in the governments’ IT progress for the government to match its use of this technology to shape up the lower intensity but such problems province. These monitors have been in all four provinces, it pace with the changing trends in the future of Pakistan. should not impede the process of given smartphones with proper apps seems that Sindh and technology to improve its efficiency progress and development in any field for feeding and evaluating data. Baluchistan are probably and transparency and innovations in

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competition in the market. People during the 2010 wave of “Arab access the true picture of story came closer through social media Uprisings”. As the protestors of instead of relying on T.V channels connection and many other apps these uprisings were majorly young and newspaper. But where do we Mobile Phone as mobile became a device that people hence they used social serves multiple purposes. media like Facebook, twitter and YouTube to organize, communicate It can be rather said that mobile and raise political awareness R evolution among the protestors. The past, present and Protestors across the country used to announce the venue and timings for their protest on social media future of websites, making it easier to come stand in this revolution? and join their cause. Instead of AK- 147 their revolution tool was social Pakistan as a 3rd world country Smartphone media, this is the reason why the has huge potential to grow and whole universe. wireless fax etc. he “Smartphone alternative name for this uprising fit itself in this technological competition. With latest launch of Revolution” has Invented by an Danger Hip Top was another became “Facebook Revolution”. completely changed 3G/4G in Pakistan, mobile market engineer in 1970’s The use of mobile phone on the way how personal can grow effectively as the quality T who was working in and intensity of communication will communication used to take place and with the recent launch of Motorola Company, has played fundamental role in increase. smartphones with cutting-edge making the world “Global Village”. didn’t know himself Pakistan as a 3rd technology, the competition has that the world would become even more aggressive. In People came closer world country has this situation it is important to know be appreciating through social huge potential to the interesting history of this unique his invention to this smartphone introduced in 2002 with media connection grow and fit itself in invention which has revolutionized extent e-mail, SMS features, but this time and many other our planet. Invented by an engineer the “Personal Assistance” apps e.g. this technological in 1970’s who was working in During World War I, the German digital cameras and video games apps as mobile competition Motorola Company, didn’t know army used field telephone to stay were also introduced. This phone became a device political forums has made it But along the improvement in the himself that the world would be in contact with its military officials. with flip-out screen and friendly that serves multiple clear that now everything is communication process, many appreciating his invention to this This use proved very significant keyboard made the communication purposes possible through this tiny device. other doors to development will extent. The mobile we are using during the course of WWI and more easy and helpful. People have now full freedom of also open. Smartphones along today has passed through many stressed the alternative functions Among vast list of functions expression as they can tweet and with 3G/4G technology will have evolutionary phases that made of mobile phone. Martin Cooper was performed by mobile phone, discuss everything through social a profound effect on the socio- its significance more relevant and nowadays people use it for variety the man behind this media. economic state of the country essential. of purposes. tiny invention. In by improving education, health, “Smartphone 1973 Martin made Also due to the dramatic change in One of the best roles security and agriculture sectors while creating employment Revolution” has the first phone call terms of technology: the internet, played by mobile satellite stations, and the social and social media opportunities as well so we should completely from the world’s first stay positive and look forward to networks people have became was during the changed mobile phone more aware about their rights and that. 2010 wave of “Arab the personal Steve Jobs, Apple’s Chief civil liberties. In 1989, Motorola introduced the communication use Executive, in 2007 launched the Uprisings Micro T-AC personal telephone, to take place first Pocket PC cum iPhone during its antennas could be pulled open Imran khan’s “M-Politics” has Mac World conference held in San Martin Cooper was the man behind to use it as a telephone and the revived a new spirit in Francisco. iPhone’s launch proved this tiny invention. In 1973 Martin flip-down was used as the mobile Pakistani nation where to be a great invention that actually made the first phone call from the phone. After this in 1997, Philips they share their heated up the competition between world’s first mobile phone. It was Consumer Communications views and Samsung, HTC, Nokia and Sonny a clear signal that the world is introduced the new digital smart Ericson. The alternative benefits of going to be globalized soon and phone “Sayngry”, which had mobile phone came into reality by the process of communication in additional specifications including One of the best roles played by many brands and sparked a tough upcoming century will shape the mobile e-mail, Internet and mobile and social media was

18 www.phoneworld.com.pk 19 Feature Feature

ith almost half the world’s The latest edition of the ITU report population now online, this The Arab states stands out with a initiated to improve efficiency, certainly don’t paint a good picture for global village has now become low fixed-broadband penetration connectivity, speed and access, the country, despite having a large a nation of fast adopters, of 3.1% by end 2014, the second but the problem in our country is W subscriber base. lowest among all regions are that the speed and importance where the digital interactions aren’t just about jumping on the latest platform or buying the considerably below the global of these developments are often latest technology, but now also about being Many international average of almost 10%. overlooked. connected! surveys estimated Government of Pakistan should The Internet broadband has exerted the that over 80% play a critical role to redesign its level of impact that no business, industry, of Pakistan’s policy and investment strategies or government can ignore. And just like population is still and create a national culture any other technological phenomenon, of innovation. We should take with its scale and speed, it brings myriad offline the examples from cities like opportunities, which consumers have been The use of information and New York, Paris, Hong Kong, quick and enthusiastic to grasp. communication technology (ICT) and Macau, cities that offer its showed a positive growth trend, citizens and visitors with free Pakistan has been however, Pakistan still stands among public Wi-Fi access. Worldwide losing its position the ‘Least Connected Countries’ (LCCs) it is a common practice to offer and ranks 142 on the global ICT index free internet at airports, parks, on the index of the of 166 economies (ITU report). libraries, public buildings, ferry connected nations for terminals and more) to ensure the past five years connectivity. Mobile broadband remains the The growth in broadband fastest growing market segment, subscriptions is accompanied Looking at the six world regions, Pakistan lies with continuous double-digit growth by continuous growth in in the region, which has the strongest mobile- rates in 2014 and an estimated national backbone capacities cellular growth and the lowest penetration global penetration of 32%. and international Internet rates. bandwidth. The scale and pace When we talk about our country, of the internet connectivity is still Pakistan stands in the ‘Asia & Pacific’ many international surveys accelerating, it is contributing region, where the mobile-cellular population estimated that over 80% of up to 8 percent of GDP in some Why Pakistan coverage has reached 91%. This indicates Pakistan’s population is still offline. economies, powering growth, and that almost every person in this region lives We have 3.6 million broadband creating jobs. within reach of a mobile-cellular signal and, subscriptions as of April 2014, still stands at least theoretically, has access to mobile which makes it roughly 12% of the We should take communication services. population. the examples from cities like New among the Pakistan has been losing its York, Paris, Hong position in the index of the connected nations for the past five Kong, and Macau, In developing countries, fixed- years, which is very disappointing; cities that offer its broadband penetration growth rates one of the reasons behind this citizens and visitors has dropped from 18% in 2011 to poor ranking is the late arrival of with free public 6% in 2014, reaching an overall (low) 3G/4G technology in the country. Wi-Fi access penetration rate of 6% by end 2014, LEAST and less than 1% in LDCs. The country’s low growth rate is It should be noted that the data because the access to ICT remains for this report was collected The scale and largely out of reach, particularly before the deployment of 3G/4G pace of the internet for the large rural populations, technology, which has shown CONNECTED which is approximately 60%. Our the evolution of investment connectivity is still accelerating, it is government needs to implement in telecommunications. The contributing up to rural projects on a fast-track basis continuous growth in the number 8 percent of GDP in and the mobile infrastructure of broadband and 3G/4G COUNTRIES? some economies, should be developed to safeguard subscribers is quite reassuring connectivity. The projects like and it is expected that there powering growth, and would be a significant change in creating jobs online banking, mobile money and e-government are already next year’s report.

20 www.phoneworld.com.pk 21 INTERNATIONAL INTERNATIONAL HoW INTERNET WAs BORN

22 www.phoneworld.com.pk 23 NationalFeature National

four provinces. However, I think after in Telecom Consumers Protection produced by both parties. TELECOM CONSUMER taking the burden of over 40% tax, Regulations i.e., “Consumers people of Pakistan, particularly the shall be entitled for uninterrupted The second common problem with telecom consumers should be given services at all times. Provided that these courts is that they award very RIGHTS in PAKISTAN some compensation just like the in case of planned network system meager amount of compensation to The Breakdown of Essential Communications is one of the consumers in developed countries. enhancements, updates or upgrades, complainant against demanded in the the consumer shall be given thirty (30) claim. Ignoring the actual worth of the Most Widely Abuse of Consumer Rights in Pakistan I think after taking days prior service interruption notice damage and never gauge the other the burden of over by the operator”. associated variables. 40% tax, people of Pakistan, particularly The part (4) in Telecom Consumer To correct the damages we suffer the telecom consumers Protection Regulation, “Redressal from due should be given some of Consumer Grievances” makes it to lack of compensation just like the obligatory on operator to entertain awareness, consumers in developed government countries complaints of consumers in relation to any service. and civil society can When we talk about the developed In addition to the above provided laws, play an important role in spreading countries, I would like to quote a PTA has also provided consumers awareness in our democratic set-up. case that happened with a friend’s with a platform ([email protected] living in Edgware Road, ; ) where they could file their complaint Government and media should start s the telecom industry when it is displayed through media “3G networks were upgraded to 4G if operators fail to satisfy them. awareness campaign about the in Pakistan becomes with a cache of arms and ammunition network, which caused a technical protection and promotion of consumer widely available and deep recovered from criminals and terrorist issue in operator’s network that PTA has been helping and facilitating rights, which should educate rooted, it affects more & groups. knocked out cellphone and broadband organizations and individuals for consumers about their rights, their A While the consumer is being fleeced services of the neighbor residents. more people. This impact is very building a better ICT in the country. civil responsibilities, their obedience The suspension of the cellular service one might feel sad to know that when profound when the government of The problem was estimated to take But, drafting regulation is not the to law, support for government and is not the problem that we want to we contacted the representatives of Pakistan announces to shuts down up to 2 days to complete”. My friend only way to protect rights; it’s time detailed information about active highlight here (although it has its the operators, most of them didn’t mobile services for security reasons demanded his operator “3” to cancel for operators to understand their consumerism. own set of issues); the problem is even understand the problem, specially at times when it is most his contract as he won’t get service legal and moral duties towards their that even when the mobile services which emphasized on the fact that needed like Eid and other festivities for 2 days. In response to that, the consumers. To correct the damages if services was banned then how as well as in cases of disasters . are shut down, the daily and weekly operator compensated him by offering we suffer from due to charges of auto-subscription come the money counter was not put him 50% OFF for the whole year on There are several other boards of lack of awareness, This ‘shutdown’ trend is packages are deducted from the on hold for those days and events. his package, to which the consumer consumer protection laws in Pakistan government and legacy of the previous users account. Consumers are mostly While, we raised this question to the agreed happily. like: civil society can play (PPP) government, which charged for the service they were not all operators and all of them were an important role in spreading awareness in was strongly criticized even getting, now that’s a problem! reluctant to address the issue, a very The worrying fact is that in Pakistan . The Islamabad Consumer by the people and the senior person from a leading operator regardless Protection Act of 1995 our democratic set-up operators every now and tried to justify this by saying that the of banning The NWFP Consumer Protection Expansion of consumer mechanism then cell phone service was suspended the services . Act of 1997 should be extended throughout the only in limited areas. A second one operators This ‘shutdown’ trend is legacy of country, further amendments should tried to put the blame on PTA saying are not even the previous (PPP) government, . The Baluchistan Consumer be made in the Telecom Consumers that it needs to take some measures willing to give which was strongly criticized by the Protection Act of 2003 Protection Regulations, and special for consumers in this regard. people and the operators every now bench for consumer’s affairs should compensation, which could be FREE Punjab Consumer Protection Act and then. The only justification that . be constituted in superior judiciary for Consumers are mostly minutes, calls or MBs. Secondly, of 2005 government give for such actions is speedy disposal of appeals. charged for the service operators are charging money for the that it is being done to maintain ‘law they were not even Sindh Consumer Protection As on the one hand, government service they didn’t even provide. . A separate Ministry / Division at & order’. getting, now that’s a Ordinance of 2007 while maintaining law and order Federal level should be established has denied citizens of their rights to problem! These types of rights violation While, the shutdown especially But the problem with these consumer for uniformity of consumer issues, communicate, it has also invariably activities of the organization have on occasions such as Muharram, Ironically, consumers in Pakistan courts is that they keep on prolonging as established in our neighbor violated certain rights of consumers a significant effect on international Yaum-e-Ashur is becoming a norm, are the most susceptible class of cases on one pretext or other. country . Let’s just hope that our by charging them for something image of a country. It is time to take an equally profound and somewhat people because of the lack of proper Whereas, it is worth mentioning that government and industry leaders will they have not used. It is something a step back and realize that no one is funny phenomenon is that Mobile & understanding of their rights and it is mandatory for the Consumer also start considering consumer’s similar to the charging for line losses going to take care of our rights if we SIMs both are being projected every legal remedies and partly because of Court to decide the claim within the rights while planning their strategies. (actually electricity theft) by electricity ignore it. now & then as a very dangerous the disparity in consumer protection stipulated time period i.e. six (06) companies from consumers. and lethal commodity, especially laws in the federal capital and the According to the clause (5) of part (2) months on the basis of evidence

24 www.phoneworld.com.pk 25 Celebrity Interview Celebrity Interview

By Rizwana Khan att and Bond was the first untitled project and has completed my character has been depicted as serial where most of us first Summer Nicks’s Kolachi. in the film. In the movie “Khoobsurat” Aoun Muhammad saw Fawad Afzal Khan. But Vikram Singh Rathod, is a serious no one knew that once skinny Fawad khan is undoubtedly one of no-nonsense kind of guy but in reality J the most down to earth and humble and scrawny Bond will one day turned there is no similarity between me and in to the heart throb of the nation. person, fame and fortune haven’t my character in the fun-filled drama. been able to get the better of him. Although in dramas you can count my After becoming the Read his interview and get an insight romantic part. face for many corporate in to fawad’s world. brands like Servis, Head PW: Moving on to an industry which PW: When did you decide that & Shoulders and is already stiff and competitive it you want to be an actor and how must have been difficult for you Fawad has now became did you land with your first role? the brand ambassador of to act in Khoobsurat and make FK: I stumbled into acting when I your place in Indian film industry? Samsung was in my first year of college, a FK: I’ve learnt a lot from working friend offered me a role in a slapstick Fawad was born on 29 November 1981 in . Pakistani films are comedy show he was making titled in Karachi and completed A-Level from certainly on the rise but in India, Jutt and Bond. The money was great LGS Lahore. He got his Bachelor’s movies are already a huge, money- and I had to play an idiot on screen, Degree from National University of churning business. They are extremely so I took it up without a thought. Computers and Emerging Sciences organized and professional. For (FAST). He is an actor, a singer, a By working in other instance, wherever our team went to shoot, we were accompanied by model and he also owns a brand countries, we’re able to called “Silk” which is his collaboration an auditing team. They’d work in a move out of our comfort separate room and make sure that with his wife. He was the lead singer zones, learn more and of Entity Paradigm (EP), a Pakistani we’d never go over the budget. There band but due to diabetes he bring that back to our is so much to learn that I find the entire quit singing and focused on his acting own industry debate that Pakistani actors shouldn’t work elsewhere senseless. By working career. Today he is among the top star Then, I quit acting and started my in other countries, we’re able to move list of Pakistan, his performances in band, EP (Entity Paradigm). My out of our comfort zones, learn more “Khuda Ke Liye“, “Dastaan” “Zindagi friends feel that I could have pursued and bring that back to our own industry. Gulzaar hai”and “” were a solo music career. But by this time, highly appreciated. He has won 3 my wife Sadaf (then my girlfriend) Best Actor awards so far, one for his In the movie started getting marriage proposals “Khoobsurat” Vikram performance in Humsafar at 12th Lux and I realized that I had to take a Style Awards, and 2 awards for his Singh Rathod, is a serious few decisions. My father-in-law was no-nonsense kind of guy performance in Zindagi Gulzaar hai at a civil servant — I definitely didn’t 2nd and 2nd Pakistan want him to see Jutt and Bond. To but in reality there is no Media Awards. make a good impression, I took up similarity between me various 9-to-5 jobs — I worked in and my character in the Our charming and chocolaty hero has a construction firm, I even packed fun-filled drama also recently stared in a Bollywood boxes. Around that time, the same flick Khoobsurat. Although the movie PW: Were you intimidated friend persuaded me to return to didn’t do well on the Indian box office c o n s i d e r i n g i t w a s y o u r fi r s t H i n d i acting. I’ve been really lucky. I’m but it was an instant hit in Pakistan and film with stars? very lazy but I do things only if my fawad got huge appreciation for his FK: I was intimidated from the moment heart is in it. I’m trying to change now acting from Pakistani and Indian I stepped in. It wasn’t because of the because bills have to be paid. I guess fans alike. He has couple of big stars; it was because I was out of it was Khuda Keh Liyey that first more Bollywood projects lined my comfort zone. But it’s necessary brought me attention from Film and up for the future including to get out of your comfort zone. It’s Tv producers. Fawad Khan another collaboration educational. It strengthens you. It with Khoobsurat co-star PW: What, in your opinion is makes you capable of addressing in Battle d i ff e r e n t i n t h e F a w a d K h a n o f T V situations with a worldview. Khoobsurat Heart Throb for Bittora. He has d r a m a s a n d t h e F a w a d K h a n w h o i s P W : W h e n d i d y o u r e a l i z e a c a r e e r i n also committed to a movie star? acting was for you? star in Akshat FK: I am not at all a boring and quiet of Pakistan FK: To be very honest. I tried my hand Verma’s next person in real life, something that at 9 to 5s. It took convincing from a

26 www.phoneworld.com.pk 27 CCelebrityelebrity I Interntervviewiew

friend and financial pressure to put me PW: You have worked with industry’s back on track after two instances of big names, who’s your favorite co-star? quitting on the industry. After a while I FK: Honestly, I have worked with so realized I saw potential in it as a career many brilliant stars that I can’t pick one. and a source of satisfaction. Everyone is stunning and marvelous in work separately. To satisfy my fans and give them the right PW: How do you deal with criticism? news is always my FK: Too much attention and priority to do expectations always keep you on edge. I usually keep myself away from such P W : I s y o u r c e l l p h o n e t h e fi r s t t h i n g thing. If there is a rumor I always try to y o u c h e c k i n t h e m o r n i n g ? H o w clarify it. important is your smartphone for you? Living in the world FK: Absolutely, living in the world where where things move so things move so rapidly, smartphone rapidly, smartphone plays magnificent role in up-dating me plays magnificent role about the current happenings. It also in up-dating about the keeps me connected with the people. I current happenings have everything in my cell phone. PW: Where do you see yourself in the PW: We have heard that you interact next five years? with your fans on social media and FK: Too early to comment. Let me sometime also post things that aren’t experience more to make a better r e l a t e d t o y o u r fi l m w o r k . D o e s n ’ t i t judgment. disturb your personal life? FK: Not at all. To satisfy my fans and PW: Any message for your fans? give them the right news is always FK: Don’t follow the path that is given my priority to do. I love to interact with to you. Make one for yourself. There them. is no shame in rebelling with a sense of integrity and standing up for what is PW: There are many fake ids and right. It’s alright to say no. pages of celebrities on social media; w o u l d y o u l i k e t o s h a r e y o u r o f fi c i a l pages (i.e. Facebook/twitter/Instagram)? Rapid Fire FK: facebook.com/Fawad.Afzal.Khan Your inspiration twitter.com/iFawadKhan Marlin Brando, Peter O’ instagram- fawadkhan_official Toole and Alec Guinness

PW: You are the brand ambassador You love? of renowned brands of Pakistan like My Wife Lux, Fair lovely Men and QMobile, TV or Film do you think modeling is the instant Right now film way to get fame in media industry? What does money FK: Well, yes!!! Modeling gives you means to you? instant success. It is the prompt and An important commodity immediate way to get noticed by the You can’t live without? industry and the viewers. My family

PW: Are you superstitious and believe Something you miss? in luck/karma/horoscope? Composing and singing FK: I’m not particularly superstitious, You are embarrassed of? but I do believe in God, and so My Teenage time therefore I do believe in Karma, I think You’re deeply proud of? the good you do, and the bad you do, My Father eventually comes around to you.

28 www.phoneworld.com.pk Phone Review Performance and Benchmarking Phone Review Two comprehensive tools Specs were used to check the Network: GSM 850 / 900 / 1800 / 1900 performance of SONY Z3 3G Network HSDPA 850 / 900 / 1700 / 1900 / 2100 Smartphone Review 4G Network LTE 700/800/850/900/1700/1800/1900 and it’s standout position /2100/2600 amongst its competitors. Body: Dimensions: 5.75 x 2.83 x 0.29 inches With the Z3 packing a Weight: 152 g (5.36 oz) Rugged: IP68 certified - dust proof and water quad-core Snapdragon resistant over 1 meter and 30 minutes 801 2.5GHz processor, Display: Size: 5.2 inches the phone was quick and Resolution: : 1080 x 1920 pixels snappy. While it’s not the Protection: Shatter proof glass latest Snapdragon 805 SIM: Dual SIM (Nano-SIM, dual stand-by) processor found in newer OS: Android OS, v4.4.4 (KitKat) devices, you’ll have no performance issues with this Processor: Quad core, 2500 MHz, Krait 400 phone, that’s for sure. Chipset: Qualcomm Snapdragon 801 8974-AC Vellamo HTML5 GPU: Adreno 330

Chapter is a set of system- Memory: RAM: 3 GB Internal: 16/32 GB, microSD, up to 128 GB level web browsing tests. Camera: Rear Camera: 20.7 MP, autofocus, LED flash This test placed Sony Z3 at Front Camera: 2.2 MP, 1080p@30fps 3rd place by giving it 2773 Non-removable Li-Ion 3100 mAh battery points. Battery: Color: Black, White, Copper, Silver Green SONY Vellamo Metal Pros Cons . Active noise cancellation . Non user-replaceable Vellamo Metal is a set with a secondary battery microphone of discrete lower-level . Slightly larger than most benchmarks around the . 2.2MP front-facing camera direct rivals Z3 with 1080p video recording Classy Smartphone with Great Battery Life CPU. This series of tests evaluates capabilities such certification, which means as and produces a picture of around 8 Rating The Sony Z3 is as fast as you can as: CPU performance on long as the latches covering the megapixels. expect from a high-end smartphone integer and floating point . Design : 3.9 . Usability : 4 charging port and nano SIM card without scrutinizing microsecond operations, memory read/ Performance : 4 Features : 3.8 slot are closed. Those latches Camera . . load times and absurdly high pixel write and peak bandwidth guarding the micro USB charging Z3 comes Android KitKat, but 4.4.4 Value : 3.8 Camera : 4.5 densities. performance, and memory . . port, nano SIM and micro SD card instead of 4.4.2. The difference branching speed. Sony puts the extra efficiency down slot feel more robust than the ones between the two versions are just to two things in its newly launched Z3 on previous Xperia Z handsets some bug fixes, so software-wise, - the Snapdragon 801 processor, with and should hopefully do a better the features found on the Z3 are clocked at 2.5GHz and a new display job of keeping those vital internals pretty much the same. technology that it developed which protected. It has built-in themes, floating apps, Antutu Benchmarking retains the memory of whatever is on Sony’s own take on the image gallery the screen, meaning less reloading Display Antutu is compound called Albums, a music app called and more efficiency. Although it The screen is really the best thing benchmarking application. Walkman and a Movie app that lets doesn’t have a catchy name like about the Z3, -- the IPS panel is It includes various you rent films. Sony’s other screen technologies. bright and colors are definitely comprehensive tests such vivid. However, the one thing that There is new stuff, however, and this as “Memory Performance”, Design irks is Sony’s failure to capitalize includes Lifelog, a health tracker; “CPU Integer Performance”, The design of the Sony Xperia Z3 is on the screen size and resolution Sony Select, an app curator; and “CPU Floating Point something surprising. The phone has -- you’re limited to just five rows of PlayStation, which lets you play Performance”, “2D 3D a dimensions of 146 x 72 x 7.3 mm, four huge icons. PlayStation 4 games on your phone Graphics Performance”, which compared to the Sony Xperia anywhere at home. You’ll essentially “SD card read-write speed”, Z2 (146.8 x 73.3 x 8.2 mm) doesn’t Camera be able to use your Xperia Z3 as a “Database IO” performance seem all that different. One thing Z3’s camera seems pretty decent, remote screen for your PS4, using testing. Xperia Z3 did pretty those two phones lack, however, is but with a few caveats. Despite it the PS4’s DualShock 4 controller to well on this test as well. the Z3’s resistance to dust and water. having 20.7 megapixels, Sony uses stay in the game. Sony has moved up to a higher IP68 pixel-binning for most of its modes,

30 www.phoneworld.com.pk 31 Feature FNeatureational

Add Trusted Devices at night. Exiting a pinned app requires you to You can set a Bluetooth or NFC tag touch and hold the back and overview Battery Stats as a “Trusted Device.” When the buttons at the same time. After a In addition to battery improvements, device is in range of your phone, the couple of seconds, your device will Android 5.0 gives you more security passcode or pattern won’t switch to the overview screen. information on your battery life. Going be required to unlock it. To set this to Settings and selecting Battery will A c c e s s G o o g l e ’ s F l a p p y feature up, head to Settings, select give you an estimated time of how Bird Clone Security, followed by Smart Lock and much longer your battery will last.After The mobile game Flappy Bird took the Trusted Devices. Note that the Smart you plug your phone in, it will give you world by storm in 2014. After reaching Lock option will only be available if a an estimate on how long it will take the the top of the charts, the game was security lock, such as a pattern or a battery to be fully charged. suddenly removed by its creator from passcode, is enabled on your device. the Google Play Store. As a homage Share Anything with NFC to the game, Google added a Flappy Guest Mode The Android Beam sharing feature Android Share your phone with friends or Bird-inspired Android version as an that was first introduced with Android family members? You can now Easter egg in Lollipop. To access Loll pop 4.0 Ice Cream Sandwich has been it, head to Settings, click on About create multiple user profiles to keep improved with the release of Lollipop. your personal apps, contacts and Phone and tap “Android version” 5.0 Users could previously only share photos separate from theirs. There repeatedly. A lollipop will appear on Web links, contact info, directions and your screen, a single tap will change ndroid 5.0 Lollipop brings “Material Design” brings a cleaner is also a guest mode for temporary Battery-Saver Mode YouTube videos, but now you can the color of the tasty treat, while a a significant design andlighter look to the operating With new battery-saver mode feature, users. New modes can be accessed share anything with just a tap. long-press will open the game. change without straying system. it will improve battery life by reducing and created by pulling down the too far from the familiar your device’s performance and limiting Notification menu and tapping the Don’t Let Notifications A New Lock Screen Final Words Android experience. The new design most background data. It’s similar person icon in the top right corner of Interrupt Your Games Notifications are now displayed For its newest flavor of Android, is everywhere in the OS, making to features found in devices from the screen One of my favorite features in Android directly on your device’s lock screen. Google took a big bet on design Lollipop feel organized, where all of its Samsung, LG and HTC. This feature 5.0 is the new notification system. They can be swiped either to the left Adaptive Brightness that paid off. Android’s existing core parts fit together perfectly. is great for those times your battery is Notifications will no longer interrupt or to the right to be dismissed, or you Replaces Auto Brightness features -- notifications, security, running low and you just can’t seem to you when playing a game or watching There are few smash hit extras in this can double tap them to jump right into Previous versions of Android sharing and battery life -- also fetched find a charger. In fact, Google claims a movie. Text messages, phone calls release, since Google added mobile an app. A simple swipe up from the included an automatic brightness improvements, making them more that enabling the battery-saver mode and other notifications will now briefly payments, unified search and support bottom will unlock your stock Android feature, which would automatically useful. Priority mode in particular feels on Android 5.0 Lollipop will extend your appear at the top of the screen. You for third-party keyboards ages ago, but device, while sliding your finger from adjust your brightness depending like a killer feature, since its a smarter device by up to 90 minutes. can choose to act on the notification or the core features are all still there, and left to right will open the phone app on your environment. The feature version of Do Not Disturb that’s as simply swipe it away. easy to turn on as changing your they’re better than ever. Also there are and a swipe from right to left will open has now been replaced with an Hang a Do Not Disturb Sign ringer volume. With the three major ton of new features. Here are the top the camera. The first time you change the alert “Adaptive brightness” mode. This Screen Pinning mobile operating systems -- Android, features you need to know about. volume on your device you will notice is similar to the auto-mode, but you Now you can lock down your device H i d e S e n s i ti v e C o n t e n t i n iOS and Windows Phone -- all offering few new options just below the volume still have the ability to choose your so the person using it only has access Material Design Notifications roughly the same features, Google slider. These are part of a new featured own brightness. Once you have set a to one app. undoubtedly a convenient The first thing you will notice after Not a fan of having everything front looked to the on-screen experience to called Priority mode. Selecting “None” base brightness, the adaptive mode feature for those who often offer a updating to Android 5.0 Lollipop is and center? Notifications can be make Android stand out. When picking will disable all notifications, even will then adjust it based on your device to a child for playing a game the redesigned interface. Google’s disabled or set to hide sensitive a phone to buy today, it’s no longer your alarm clock. While “Priority” surroundings. or a friend to check his or her e-mail. content. Head to Settings and click a question of which OS is better, mode will show only notifications you Once the app is pinned, the user can Sound & Notification, followed by the Invert Colors only which one is better for you. With have approved. Head to Settings, navigate anywhere within the app, “When device is locked” option at the You will also find an option to Invert Lollipop, you get all the features, plus click Sound & Notifications and but he or she can’t leave it. So if you bottom of the page. Colors in the Accessibility settings. a polished design that doesn’t take select Interruptions to approve select pin Chrome, the user will be able While it’s not for everyone, this option itself too seriously. notifications. to browse the Internet, but that’s it. can also make it easier to read text

32 www.phoneworld.com.pk 33 Feature Feature

Is this the last Technology’s impact on new behaviors. Time and tide waits for generation is actually fracturing its none and neither does technology, basic foundations. these advancements will never stop and no one can argue about the Internet, TV, social media and benefits of advanced technology in generatioNe neR T io N mobile phones have influenced the today’s world. But to help and guide g A young generation in many ways. the new generation for its correct and beneficial use is also very Mud-games have important. of kids that been placed by tablets and cell In a net shell, we cannot say that phones, the world technology is all bad. Technology is played outside of technology is essential to compete in this high- tech world only when it is used in taking us away from Technology – Its Positive & Negative Effects the right way and children can also real life adventures. benefit from many advantages of on Our New Generation Technology’s impact it. Their learning process can be on new generation is enhanced by it as now knowledge is echnology has understand that the new generation characters of stories even without just a click away. revolutionized 21st will or will not be the last generation the help of any equipment or gadget. actually fracturing its century, we can claim that played outside is hence the Children of the past had their own basic foundations Time and tide waits that we are witnessing focus of this discussion. imaginary world that was more T Adults are now even following for none and neither the most advance form of digital simple and creative. language and dressing styles from world. The concept of smart So what is the impact of technology does technology, these high-tech cultural trends. city has started a new age on the developing child? Recalling Children of the these advancements Due to mobile phones we neglect where almost everything can be the old times, we can say that a will never stop and past had their own our close ones just to keep in touch controlled by a single device. No mere 20 years ago children used to imaginary world that with strangers. Gone is dining no one can argue doubt, technology is affecting us play outside games like riding bikes, was more simple and room table conversation, and about the benefits of in pluralistic ways but the most playing sports, building houses with creative replaced by the “big screen” and advanced technology important impact it has is on mud etc. take out. Due to technology we in today‘s world. But the new generation and it has a Today things have changed due are technically moving away from totally different story. Despite the Despite the to help and guide the to “TECHNOLOGY”. Mud-games each other as the chaotic nature countless wonders of technology, countless wonders new generation for its have been placed by tablets and of techno-world has confused the there is a dire need to understand of technology, correct and beneficial cell phones, the world of technology young generation. Children are the pendulum between negative there is a dire need is taking them away from real life now more inclined towards iPads, use is also very and positive sides of it. There to understand the adventures. cell phones, tablets and laptops as important is huge debate among the pendulum between compared to traditional games. The social side can also help them experts regarding the effects of negative and positive technology on child’s growth and Children are now to be socialized, build confidence development. One group considers sides of it and improve their interpersonal more inclined towards skills. The basic idea behind this it as only way to advancement They were masters of imaginary iPads, cell phones, article is to highlight the fact that and success whereas the other games and created many fancy is denying so much dependence tablets and laptops there is a need to take benefit from on technology. To know and as compared to technology in a balanced way while traditional games avoiding the many traps and side effects it brings. Hence, bridging the In such situation it is important gap between digital and traditional to come together as parents and culture must be our main focus as it teachers to help society “wake up” is said and quoted here: and understand the overwhelming effects technology is having on “One machine can do the the new generation. These mainly work of fifty ordinary men. include physical, psychological No machine can do the work effects and even the social inability of one extraordinary man”. to sustain family relationships and By: Elbert Hubbard

34 www.phoneworld.com.pk 35 Feature Feature

are non-tax and non-duty paid. Price is main factor through the use of unregistered cellphones. But now for many customers and price-reduction act as a government, especially PTA is working actively to major pull for customers for buying grey products. support and facilitate all stakeholders in the industry. Due to corruption and lack of a proper mechanism the low priced grey products are flooding the Damages of grey products have increased over the market. time as now replica phones are also openly available on online shopping stores. Apart from retailer’s GreyGrey The sellers of grey stores, now customers have access to low budget products often replace replica smartphones on their right click whereby genuine part with fake decreasing the standards of original gadgets. ProductsProducts ones or sell replica products that bring bad a Serious Threat name to all manufactures and affect the businesses to Pakistani of official distributors Mobile Market Although the reduced price is an important factor, but customers do not realize or probably ignore CT sector is the only industry of Pakistan that knowingly that with price, their reliability is also is flourishing despite all hurdles. Pakistan compromised. These products do not come with has witnessed massive surge in mobile any official warranty or genuine service contract These China made smartphones are a serious threat industry over the past few years, especially so customers have no legal grounds to claim any I damage. The sellers of grey products often replace to the present local and international mobile brands after 3G/4G auction the mobile industry has in Pakistan. PTA needs to increase its leeway of become even more promising. With the rapid genuine part with fake ones or sell replica products action from retail outlets to online stores as well for growth in cellular market, many international that bring bad name to all manufactures and affect the complete eradication of grey products from the companies including HTC, Samsung, OPPP the businesses of official distributors. market. and Apple have started operating in the country These grey channel imports are not only and wide range of communication gadgets are detrimental for the consumers and the distributors Grey channel imports are also gaining ground like smartphones, tablets, but is also causing major loss to the national not only detrimental for phablets, wearable tech etc. exchequer. Thousands of cell enter the market the consumers and the Parallel import or Grey every month through grey channels, escaping the taxation system. In a time when our economy distributors but is also product is defined as; “A is already in need of a major boost, these illegal causing major loss to the non-counterfeit product activities are further hurting the country. Therefore national exchequer it is the pressing need of time to take decisions to imported from another curb parallel imports of cell phones. country without the A recent initiative taken by the PTA is to make public permission of the Although the reduced aware about the grey channel products and its risks price is an important for the customers and the economy as well. For this intellectual property purpose PTA has started a media campaign which owner” factor, but customers do highlights the grey market issues and urging public not realize or probably to safeguard the consumer rights. Unfortunately with these developments in the ignore knowingly that Previously, PTA’s started the type approval process market growth, parallel import or grey market of with price, their reliability which is meant to control parallel imports and official cell phones has also stimulated. Parallel import distributors.Its type approval is the mechanism by or Grey product is defined as; “A non-counterfeit is also compromised which particular equipment is approved for general product imported from another country without The government has been making some efforts sale and is suitable to connect with a specific the permission of the intellectual property to control grey market, these efforts were mainly public telecommunication network. The process owner”. Grey products are cheaper than as driven by the heightened security threats, terrorist is implemented to make sure that the equipment compared to the regular products because they activities and extortionist threats conducted conforms to defined standards and requirements.

36 www.phoneworld.com.pk 37 Feature Personality Corner

Type approval serves the purpose of registering and but there is no denying the fact that consumers also approving the mobile devices that are going to be in play a major role in it. If the demand of low priced grey market after the approval. Other than all this, it’s most products is condensed, the supply will automatically important purpose is to maintain consumer rights of decrease as well. Therefore, like government it is the the quality and safety of the equipment. responsibility of the consumers to discourage parallel From Internee to CEO imported products and buy PTA approved products from authorized dealers only. This will not only save them from any fraud and damage but will also help Ursula Burns in preserving the national exchequer. We need to understand that if global companies pull out their a woman of substance businesses from the country due to unfair practices, it Chairman and CEO of Xerox will not only affect us on individual level but on national level as well. rsula M. Burns is chairman and chief executive officer of Xerox. Smart devices are quickly becoming the necessity of With sales approaching $23 billion, current techno-age and it is important to ensure that U Xerox is the world’s leading enterprise for only high quality and safe are sold in the market. This business process and document management. She is only possible when a proper mechanism is followed has managed to make Xerox--once only known for its and all the products are imported through legalized carbon copies--a viable and profitable company. way. Burns joined Xerox in 1980 as a mechanical Previously, PTA’s started engineering summer intern and eventually rose through the ranks to become the first African-American the type approval process female CEO of a Fortune 500 company. In 2014, which is meant to control Forbes rated her the 22nd most powerful woman in the parallel imports and official world. distributors. Its type approval is the mechanism by which particular ICT sector is the backbone of our economy right equipment is approved for now therefore it is very important to take required From 1992 through 2000, Burns, at a pivotal point in measures to let it flourish even further. There are general sale and is suitable the company’s history, led several business teams still many things that can be done to overcome to connect with a specific including the company’s color business and office parallel imports of cellphones. Accumulative taxes public telecommunication network printing business. In 2000, Burns was are currently over 15% besides fixed customs duty. named senior vice president, Corporate Strategic This prevents availability of low cost phones to the network Services, heading up manufacturing and supply chain consumers so they turn toward grey market products operations. Alongside then-CEO Anne Mulcahy, Burns the almost $600 billion business services market and instead of buying from authorized dealers. Some Many international brands have already started their worked to restructure Xerox through its turnaround extending the company’s reach into diverse areas of distributors are also using grey channels to import operations in the country, in 2014 tech giants like to emerge as a leader in color technology and business process and IT outsourcing. Xerox is on track to cellular products and evading taxes Lenovo, Apple and Oppo entered Pakistan market and document services. A key factor in the company’s reportedly big names like Xiaomi and MicroMax are turnaround was its research and development of new have two-thirds its revenue come from Services by 2017. If the government revisits its taxation and give some also planning their launch in the country. Therefore, products and technologies, and at the time Burns was On May 20, 2010, Burns became chairman of the relaxation to the distributors, the prices of products it is now imperative to crush grey market and create responsible for leading Xerox’s global research as will automatically lower down hence discouraging opportunities for industry. well as product development, marketing and delivery. grey channel products. Government can also In April 2007, Burns was named president of Xerox, introduce mechanism such as Universal Equipment at that time, she was also elected a member of the Identity Register (EIR) that can accurately record The New Arrivals with Official Distributors company’s Board of Directors. company, leading the more than 140,000 people of Xerox data regarding import and commercialization of Innvoi, Brightex United Mobile who serve clients in more than 180 countries. devices in Pakistan, automatically putting a stop Advance Telecom, “Many people told me I had three strikes against me: I Burns earned a Bachelor of Science degree in DigiCom towards smuggled goods and preventing financial i2 was black. I was a girl. And I was poor.” mechanical engineering from Polytechnic Institute of i2, Innvoi frauds by providing accurate information of actual OPPO NYU and a Master of Science degree in mechanical subscribers. Brightex EMS Burns was named chief executive officer in July 2009 engineering from Columbia University. In 2014, Forbes Innvoi, AirLink and shortly after, made the largest acquisition in Xerox rated her the 22nd most powerful woman in the world. M&P, GreenTech Communication, M&P Importance of government laws and regulations in history, the $6.4 billion purchase of Affiliated Computer Tech Sirat order to control grey channels is an established fact Services, catapulting the company’s presence in

38 www.phoneworld.com.pk 39 INTERNATIONAL INTERNATIONALNational

Tcz Hru page their managers to all these so? Well according to LA times, innovative applications that rely Friddhelm Hillebrand, chairman of :) :P on text messaging – voting on non-voice communication within :) Good reality shows, tracking vehicles or the Global System for Mobile Helo packages and telling you when a Communications (GSM), who plane has landed”. observed that the letter sent via networking postcards and Telex transmissions website. Hi Texting makes tens contained 160 characters on Twitter says of billions of dollars average. So he found that 160 that it has 140 for the mobile character SMS limit could easily be character limit network operators implemented despite the bandwidth was designed constraints. specifically to allow and connects tweets to be read on billion of people To communicate both mobile as well on around the world with your family or computers. whereas, annual friends there are SMS is the widely traffic is expected many options but used data application to reach 9.4 trillion only one you can SMS is said to be the most by 2016 guarantee will reach widely used data application in all of them is SMS, the world. While mobile users are While giving an interview moving towards other messaging Text messages Papaworth said that he was this is why we are applications still sending and not worried about the rise of still using it receiving text messages is the most instant messaging services like used feature in mobile phones,

Whatsapp. He said “there’s no Hello from Earth making up for around 81% of an 2 In 2009 a website called 2 guarantee all of your 300 friends average person’s cellphone use. have installed it, or even that they “HelloFromEarth.net” allowed turns have a data plan”. If you want to people to send text messages to Postcards and a planet called Gliese 581d, which n December 8, 1992 of text messages later, SMS developing SMS was to use this communicate with your family or Telex transmissions is considered to be one of the few world’s first short is now king of the electronic short messaging form as a paging friends there are many options but Earth-like planets in the far solar rarely contained message service communication. It makes tens of service with in a company: “We only one you can guarantee will systems. The website collected 160 characters (SMS) was sent by billions of dollars for the mobile thought SMS was a clever way for reach all of them and that is SMS, O this is why we are still using it. all the messages and sent them on average So Neil Papworth. The first ever network operators and connects a company’s staff to send simple via radio waves. However, the message was a fifteen character billion of people around the world messages to one another. I do Friddhelm Hillebrand Here are some more facts message would get delivered 20 message “Merry Christmas” and whereas, annual traffic is expected get a kick out of being called a found that 160 that you might not know about years later that is in 2029. was received by Neil’s colleague to reach 9.4 trillion by 2016. ‘legend’, once a year” he said, character SMS SMS: Richard Jarvis. Since then this “even if at the time the achievement Twitter was inspired by limit could easily Papaworth aged 22 was a part method has been used all over was nothing remarkable, I was 160- Character Limitation of the team developing a Short SMS be implemented the world as a popular medium just doing my job. It’s been quite As we all know SMS has a 160 Twitter the micro-blogging website Messaging Service Centre despite the for day to day communication. amazing to watch SMS grow from character limitation but have took inspiration from SMS to at Vodafone site in Newbury, bandwidth Twenty-two year and quadrillion a simple way for secretaries to you ever wondered why is that become one of a kind social Berkshire. The idea behind

40 www.phoneworld.com.pk 41 infocus infocus

“Pakistan is heading in the among those few countries Pa k i sta n i n t h e co m i n g ye a rs ? embracing the new technological where 3G/4G was deployed after CZ: Well, I think it will be a huge trends is very impressive. I think right direction to become much impediment. But now that task to increase the connectivity we will see lot of new things in the one of the Technologically 3G/4G technology is here, do rate. Then there is the affordability future. I have heard that a lot of work you think there is an appetite for of the service issue, operators need has been done in mobile application Advanced Nation” a n y f u r t h e r s p e c t r u m a u c ti o n ? to come up with data rates that are development, education, health CZ: Definitely, there is no doubt acceptable to the consumer and services and governance over the Chris Zull about that. I have met with some beneficial foe them at the same time. past few years so future of mobile GSMA Spectrum Director, Asia Pacific PTA officials and they told me It is very important to act smartly technology seems bright to me and hris Zull has extensive telecom regulatory that there are planning to auction right now, infrastructure sharing I think it will bring Pakistan in the and policy experience across developing and the remaining spectrum. I think could be a good option to control the league of modernized countries. developed economies in Asia, the Pacific technology is at constant move cost of service. In terms of quality Consumers are not and the Middle East. With a background bringing maximum changes in of service I think the lower the level C society. Things that are considered gullible anymore, they in economics, Chris has held senior roles in regulators of frequency, the more efficient it is state of the art and modern today are very concerned and operators and has consulted to a wide range of to roll out so 700 MHz is far more about their rights and industry players on a diverse range of matters arising in will become obsolete later and will efficient for roll out in rural areas. value for their money. the context of telecoms market liberalization. He (CZ) be replaced by better and more These are just couple of things that So my message to the recently visited Pakistan to attend a GSMA seminar efficient versions. Internet of Things operators need to consider and I operators is that don’t regarding the future face of Pakistan’s telecom policy in a and smart concepts are gaining am sure they have already devised over-promise and hype way that ensures long-term growth in the telecom sector popularity worldwide and once they a strategy for it. This is a business up the products, stay in Pakistan. Our Phone World team (PW) got a chance reach Pakistan the need for more case and operators have to consider realistic in your goals to have a quick session with him in which he shared his spectrum will automatically increase. their profit motive and growth as well so let’s see what future holds for PW: Do you think the concept knowledge regarding Pakistan ICT sector. It is very important to them. of smart technologies i-e smart act smartly right now, homes, smart cars and smart cities PW: The GSMA plays an essential infrastructure sharing PW: What are the opportunities is too soon for Pakistan or this is role in the development of public could be a good option something we should expect soon? to control the cost of that you see for the Pakistani policy relating to the mobile mobile sector? CZ: Now cities have to compete industry and its customers. What service. In terms of quality of service I think CZ: It’s a broad eco-system with with one another and need to be role has it played so far in helping the lower the level of wide range of opportunities. It is like more attractive and accommodate the forthcoming Telecom Policy? frequency, the more mobile broadband on the move that maximum number of people in the Public Policy making is the most CZ: efficient it is to roll out provides the access to information best possible way. The realization crucial part for any industry as the and creating new opportunities. that they have to do more with whole progress and development PW: What are going to be the less resources has given birth to of the business is based on it. We challenges that do you see PW: How do you see the consumer the concept of Smart Cities; they totally understand the importance and for the mobile operators in demand changing in Pakistan are using ICT applications to help fundamentals of policy development and what would be your advice manage traffic congestion, health therefore we provide whatever t o t h e m o b i l e o p e r a t o r s o n t h i s ? services, and education and energy doesn’t need much guidance like the assistance and support that is asked part of GSMA in the coming CZ: At the end of the day it is up issues. Although it will take some time other markets in the region. for. Although we didn’t directly months and years in Pakistan? to the consumers which services for Pakistan to get there but the right participated in the policy development CZ: Well it will basically be spinning they want to pay for. So operators tools got be there in the first place out of the policy. There are number of My message to the process but we made written operators is that don’t need to stay responsive about so that they can be used at the right comments and some observations extra tasks that still need to be done over-promise and hype the changing trends in consumer time. It is mainly based on the way against GSMA standard when the draft like infrastructure sharing, licensing, up the products, stay behavior. Consumers are not gullible how a city sees the opportunity ICT was published. framework and competition rules. So realistic in your goals anymore, they are very concerned can bring to solve the problems. we will probably be more reactive in about their rights and value for Although we didn’t our approach in Pakistan and we will PW: How do you evaluate their money. So my message to the P W : A n y m e s s a g e t o t h e R e a d e r s ? directly participated in basically do what we are asked to the recent NGSMA Auction in operators is that don’t over-promise CZ: As I have mentioned earlier the policy development do as we are a membership driven Pakistan? Is it a success or failure? and hype up the products, stay that the world is at higher pace of process but we made organization. The reality is that we technological advancements and written comments and CZ: It was certainly a successful realistic in your goals. have to cover a very large area and auction. The response it got shows innovations, hence it is the need of some observations against PW: What kind of mobile GSMA standard when the Pakistan is among one of the most that there was high demand for the hour that people of Pakistan must technologies are you envisioning draft was published important country and our priority new technology and by the look of incorporate their best for the mutual market in the region. the things I would say that there is for Pakistan in the future and how and coherent progress of this country PW: GSMA is engaged with appetite for more. will it evolve? at every level. Only then ICT sector operators all around the world The good thing is that Pakistan is CZ: I think Pakistan is on the can pave its way towards greater - what kind of activities will be heading in the right direction and PW: Unfortunately Pakistan is right path, the speed at which it is success and achievements.

42 www.phoneworld.com.pk 43 Phone Review Phone Review

Performance and Benchmarking Specs Smartphone Review Inside the Lumia 535 has a 1.2GHz Qualcomm 200 processor, Network: Signal-GSM 900/1800, UMTS 900/2100 backed up by 1GB of RAM, which copes fine with everyday Protection: Corning Gorilla Glass 3 tasks. The phone uses up close to 5GB out of the 8GB storage. Display: Size: 5.0 inches So you will need to buy a SD card along with the phone to use Resolution: 540 x 960 pixels it well. SIM: Micro Dual SIM Two comprehensive tools were used to check the performance Weight: 146 g of Lumia 535 and its standout position amongst its competitors. OS: Microsoft Windows Phone 8.1 We ran the multi-platform compound test BaseMark OS II, Processor: Quad-core 1.2 GHz Cortex-A7 which takes in consideration CPU performance, graphics, web Chipset: Qualcomm Snapdragon 200 Lumia 535 benchmark, and memory. GPU: Adreno 302 First non-Nokia Phone Basemark OS II Memory: RAM: 1 GB “Big for Experiences” Internal: 8 GB, microSD up to 128 GB This benchmark Camera: Rear Camera: 5.0 MP, autofocus, LED flash features a Front Camera: 5.0 MP camera of the Lumia 535 is comprehensive suite Battery: Li-Ion 1905 mAh better than most at this price. Its of tests and produces Color: Orange, green, white, black, gray, blue 5-megapixel resolution and wide- an objective overall angle lens make it easier to fit your score as well as a Data: GPRS, Edge, Wifi 802.11b/g/n friends into shots. breakdown of each tested area, including Software Pros Cons system, internal and Large, 5-inch screen So-so battery life As a Lumia phone, it ofcourse . . external memory, comes with Windows Phone 8.1, High-res, wide-angle front Unresponsive screen graphics, web browsing, . . camera along with the latest software camera, battery and Doesn’t have 4G Lte update, codenamed Denim. You Changeable covers CPU consumption. . elebrating the Microsoft carries the Lumia legacy ahead. can resize these tiles and reorder Our device landed on . Low price takeover with an all-singing, The Lumia 535 has 5-inch display them to suit your preferences, set number 5 in this test all-dancing flagship, the shoved inside. This 5-inch display different backgrounds and group with 414 points. Lumia 535 is an ultra- has to be one of the better things tiles together into folders, thanks to Rating C about the phone, especially since budget phone. It has that familiar the Denim software update. Another . Design: 4.1 . Value: 4.0 plastic body, with rounded replaceable the Lumia 530 had a 4-inch screen. recent feature is the notification AnTuTu 4 Performance: 4.0 Features: 4.0 covers. Its 5-inch display has a Given the price, the display is large panel that you pull down from the . . 960x540-pixel resolution a 1.2GHz and clear. Find the power and top of the screen, like in Android. It We ran AnTuTu for quad-core processor. It also includes volume buttons around the edges, shows incoming notifications from Windows Phone features no similar phone can match, along with the 3.5mm headphone your messaging apps or emails, as Lumia 535, which such as a wide-angle, 5-megapixel jack and micro-USB port for well as giving quick access to critical also accumulates front-facing camera aimed at the selfie charging and data transfer. Under settings such as Wi-Fi and screen the overall system lovers out there. With a dual-SIM the casing there is micro SD card brightness. performance. AnTuTu version also available in some regions slot and SIM tray. Benchmark can run a the Lumia 535 appears to tick all the The Denim update also includes full test of a key project,

right boxes for a cheap smartphone. Camera Microsoft’s new Siri-like voice through the “Memory Lumia 535 has 5-megapixel One area that’s particularly lacking is assistant, Cortana. Like Siri, you can Performance”, “CPU cameras front and rear, with a its connectivity -- the Lumia 535 does ask questions such as, “What’s the Integer Performance”, 24mm wide-angle lens at the not support 4G data speeds, so you’ll weather like tomorrow?” or, “How “CPU Floating point front. It also has an LED flash and only be able to use 3G networks. much is £5 in dollars?” and you’ll be Performance”,”2D autofocus on the main camera. given results in the app, or shown Graphics Performance”, There are actually two camera Design in a list of Web results, if Cortana “Storage read/ apps: the standard Windows Phone There are some things that come to doesn’t have the answer. Being write”, “Database IO” one and Lumia Camera – previously your mind when you hear the word able to do a search by pressing performance testing on the known as Nokia Camera. The Lumia. And the most prominent of and holding the search button and mobile phone Performance Lumia 535 takes decent photos those are the vibrant colors and speaking your question is certainly of the hardware to make in good light, but doesn’t capture candy bar design. The Lumia 535 quicker than typing out in a search in score. Our device notched as much detail. The front-facing stays true to the rest of the family and the browser. 11761 points.

44 www.phoneworld.com.pk 45 Feature Feature

developers and startup projects removed Nokia name from its smartphone users. can make their grounds in own brand in introducing its latest international market. smartphone aimed at low-end Big 9: The Digitalization markets, the Microsoft Lumia 535. a n d S o c i a l i z a ti o n o f iPhone Launch in World Pakistan The Big social media platforms ITU Apple’s iPhone is the high-tech have actually made everything 3G Membership and trendier device that every connected and easy for the Pakistan man wishes to buy. 2014 also active users around the globe. proved best for Pakistani people The importance of content in in a way that it brought iPhone the constantly evolving era of officially to Pakistan. In December social media has remained the 2014, Ufone, Mobilink and Telenor This is not the end of the iconic predominant trend of 2014. Social officially launched iPhone 6 and Nokia brand. As Microsoft’s media has provided platform Hits of iPhone 6 plus in Pakistan whereas, agreement with Nokia ends, but for marketing, e-shopping, jobs, i2 and Innvoi are the official chances are there that other creativity, health, politics and many distributors in the country. smartphone manufacturers can more things. 5G license the valuable Nokia brand beginning in 2016. Nokia itself has, in fact, earlier dropped hints that it might make its own smartphone to BIG make a comeback in the industry it with 3G Each of the five administrative has once pioneered. We can only and 4G region was entitled to a number wish luck to Nokia! services. of seats as follows: This contract is significant enough The Big 9 concept that has Access to as now iPhone will be provided 5G: Not Just a New dominated the whole 2014 convenient, .Region A – Americas (9 seats) officially and user’s reliance Generation, But a includes basically Facebook, affordable and highly on grey channel for iPhone will Twitter, LinkedIn, Instagram, Region B – Western Europe (8 New Kind of Network customizable mobile . ultimately be eliminated. The prospects of 5G are even YouTube, Skype, Pinterest, seats) The broadband devices and higher than 4G as it is believed Google+, Sound Cloud and Wearable Technology services makes life more Region C – Eastern Europe (5 that it will further empower user’s tumbler. ts time to bid farewell to 2014 . The influx of wearable technology productive, secure and meaningful seats) experiences of mobile broadband. and welcome 2015 with great is one of the most interesting and empowers people to transform Qualcomm is already preparing expectations and commitments. revolutions that emerged in the the way they live, learn, work and .Region D – Africa (13 seats) itself for 5G by conducting spectrum Pakistan achieved many of year of 2014. I play. tests. its goals in 2014 and we can .Region E – Asia and Australasia (13 wish the telecom industry with seats and Pakistan stands here). In its 2014 Analyst Meeting good luck to further prosper and Qualcomm outlined its vision blossom in order to be ranked Google Play Now for the technology, saying good in this competitive world. Supports Pakistani that it “will be user

The achievements at both national Merchant Accounts centric to scale Previously Pakistan’s Android and international level are worth for billions of developers were only able to create mentioning at his platform, as And Pakistan’s telecom industry is connected devices publisher’s accounts in order to The toys like devices have they contributed alot to the on its way to develop and prosper. and will provide a publish their free apps on the Play made day to day life easier advancements of technological unified platform Store and were unable to sell their and trendy. Google Glass and trends. Pakistan Secured ITU for all spectrum apps on platform. Luckily, in 2014 wearable wristwatches has made Membership deployments/ Pakistan had been added to the the process of communication The Launch of 3G/4G The achievements of Pakistan’s business list of countries who are allowed more enjoyable as well. Now Services in Pakistan MoIT include its membership of models.” One of the milestones achieved in lost seat in ITU council. Due to the to have merchant accounts to take communication is faster and time telecom sector of Pakistan in 2014 unbending efforts of Minister of IT payments for their apps and in-app saving due to such luxurious Hence, with is no doubt “The Launch of 3G/4G Ms. Anusha Rehman, we regained purchases. devices. Qualcomm Spectrum”, due to which the influx our seat in 2014. enhanced This move is significant from of smartphones has increased to a The Demise of Nokia chipsets and revenues generating point of view greater extent. After the installation 2014 proved good for some and 5G spectrum, an as it will help the app developers to of GSM and CDMA networks, now worse for others as Nokia “The unrecognizable speed earn money for their efforts. With the companies are offering wonders Brand of Connecting People” will be enjoyed by the this step from Google, Pakistani ended. Microsoft has officially

46 www.phoneworld.com.pk 47 App world App world Top MUST have CamCard - Business Card Rating : 4.2 Price: Free CamCard reads and saves your business cards, remembering everyone Applications you meet for business. It is the perfect fit for those who have lots of & Games business cards or who love business social networking. for your Smartphone Olaround Rating : 3.8 Price: Free Olaround is a unique location-based loyalty service which helps you explore restaurants, retails nearby and earn rewards at partner venues! With this amazing app you can: Find restaurants and retail outlets around you, Get all the venue information including address, contact details, maps & directions, View the menu cards/product lists with updated pricing and get instant discounts. Androidify Rating : 4.2 Price: Free Androidify yourself! Create, accessorize and share Android characters that Price: Free look like you, your best friend, your Uncle Sal... anyone, really. With 25 Foodpanda Order Food Delivery Rating : 3.9 new animations, you can make them laugh, dance, cheer, rock out, or all Tap, choose and enjoy your yummy meal from many restaurants in your sorts of other moves. neighborhood with foodpanda app. With app you can order with only few taps from your favorite menu of restaurants. Food delivery through with foodpanda guarantees that your meal will be delivered fast, hot and tasty. Sniper Shoot3D Assault Zombie2 Rating : 4.4 Price: Free Lowing red eyed zombies are looking to approach you, shoot them to death with your long range gun before even they think to get closer Zombies are all around in the city, they may come from anywhere, even LINE: Free Calls & Messages Rating : 4.2 Price: Free at the roof top. Kill them before they kill you and beat your own time Pakistani software LINE is a new communication app that allows you to make FREE voice record. developer application calls and send FREE messages whenever and wherever you are, 24 hours a day. There are no limits! Call and send messages as much as you want! Coach‘s Eye Rating : 3.5 Price: Free Coach‘s Eye is the performance-enhancing video app for serious competitors. Evaluate performance on the field or on the go using Carmudi - Used Cars Finder Rating : 4.1 Price: Free powerful instant replay tools. Record amazing HD videos and instantly Get instant access to second hand and new vehicles quickly and easily review them in slow motion. on your smartphone! Browse your favorite brand, model or narrow your search to your needs anytime, anywhere. Explore the latest offers of cars, motorcycles and commercial vehicles and view all you need to know about prices, engine size, mileage among other filter options. Real Drift Racing Game Rating : 3.5 Price: Free The Most Wanted Drift Game Ever Insane feeling of powerful sport cars. Unique driving on different Price: Free surfaces - asphalt, grass and sand. Racing on high detailed tracks. Muslim Kids Series : Dua Rating : 4.6 Pakistani software Guide for Kids with audio recitation and cute illustrations. developer application Available in Arabic, English and Indonesian.

Ustream Rating : 3.9 Price: Free Watch live video and broadcast live on your phone or tablet - anytime, anywhere! Watch live and recent videos, discover upcoming events. Sniper Shot 3D:Military Zombie Rating : 4.7 Price: Free Broadcast live to any number of viewers using the camera of your device Zombies have taken the military base under control. As a last hope for the military take your sniper rifle and go to battle. Sniper Shot 3D Military Assault Zombie is free to play where Zombies come to infect you. Aim to the heads or crush them like insects. Pakistani software developer application Don‘t Touch The Spikes Rating : 4.3 Price: Free Make the little bird fly! Don‘t touch the spikes! One of the most addictive game just like flappy bird with most interactive Send Anywhere (File Transfer) Rating : 4.4 Price: Free graphics and gameplay. A cross-platform file sharing service which allows users to easily share digital content peer-to-peer, in real-time, without cloud storage. Unlike messenger or cloud based storage apps Send Anywhere allows the end user to send as many files, of any file type and size, as many times as they want, across Android, iOS, and Desktop. Toddler Police Bike Kids Toy Rating : 4.7 Price: Free Police bike simulator for your kids with real vibration and sound effects for more fun in 3D. Keep your kids busy for a while. Kids can interact Rating : 5.0 Price: Free with the bike by accelerating it through an accelerator, apply hard Toddler Fruit Smasher Pakistani software brakes and much more. Reveal the secrets inside the app. Toddler Fruit Samasher can be good exercise the brain‘s ability. developer application Once you smash a fruit you can‘t stop. Highest score will save against

your Profile. More than 10 different obstacle will come in the game. Pakistani software developer application 48 www.phoneworld.com.pk 49 Feature Feature

. With some level of proficiency in any field a student can Freelancing has now reached its peak and people all over easily work from home or college and earn money. The the world are now leaving their day jobs and are working trend is so common that by November 2013, in America from the comfort of their homes. Valda Mikalauskaite, is one out of three people was a freelancer. the main designer at ClickDo Ltd. She left her full-time career and started providing her services as freelancer for Freelancing has now reached several businesses and authors around the world while its peak and people all over managing her time for the projects at ClickDo Ltd. the world are now leaving their Pakistani freelancers are also earning through giant day jobs and are working from online workspaces like oDesk and Elance. In its Annual the comfort of their homes Impact Report of 2014, Elance and oDesk outlined that Pakistan stands on 5th number among 180 countries of . Online working is actually independent working where the world in terms of the highest earnings index through a person can work in his/her own style. It also helps in freelancing. There are wide variety of online jobs that giving a new exposure to fresh graduates and makes one can pick from, according to one’s own interests and them prepare for future jobs. abilities. The top online jobs include; virtual assistant, medical transcriptionist, translator, web developer/ . Little efforts, exertions and determination is required in designer, call center representative, tech support this field and once you get yourself active online and specialist, travel agent, teacher, writer/editor and online starts to research and read more, there will be more marketer. opportunities available for you. Our country is swarming with Bring success to what you do, take control of your future talent and right potential and now with the launch of 3G and Due to all these reasons, it is easy to understand that 4G, the improvement in online why online jobs are so common these days, as they help jobs will increase tenfold Online Jobs the individuals in alternative ways of income to fund their lifestyles. One should choose a job to build his dreams, Elance and oDesk can be proved best platforms with A New Approach to Earning or someone else will hire him to build his. variety of opportunities for an emerging market like No doubt due to the political instability and weak Pakistan. Our country is swarming with talent and Nobody will give you your economic situation, Pakistan is going through hard times right potential and now with the launch of 3G and 4G, and the youth is disappointed due to unemployment. the improvement in online jobs will increase tenfold. dream job – just create it yourself They are not getting jobs despite of much qualification. The opportunities of freelancing and outsourcing and But where there is will, there is a way. countless and this is the reason why sites like Odesk and he booming technologies and latest online Elance are a great success around the world. Keeping in Why the Trend of Online Jobs is view the immense prospects of freelancing, Pakistan’s economies have created place for thousands increasing? In its Annual Impact Report of individuals to work online every day. first local online marketplace for freelancers and recruiters of 2014, Elance and oDesk was launched recently, known as Rozgar Pakistan. It is Individuals with different backgrounds can Online jobs are basically for the people who love staying T . outlined that Pakistan stand built on the well-established model of freelancer sites. In incorporate their capabilities in variety of fields, which is at home or can’t do a full time job due to any personal a net shell, we can say that there are many advantages an easy and interesting approach to earning. In this way, reason. The work could be done anytime and at any on 5th number among 180 of online jobs and it’s a new approach of earning in recent today’s multiple innovations have molded creative ways place as long as one has an internet connection and a PC countries of the world in terms years. Nobody will give you your dream job – you just of earning money for people and doing what they enjoy or a Smartphone. of the highest earnings index make it for yourself. It can be truly said that your dream i-e; by having jobs that one can carry out through PC, through freelancing tablet or even cell phone. .Online jobs are entitled for all age people-there is no age job is now just a click away. constraint. “Online Business Services” can be provided by old age people as well as youngsters.

50 www.phoneworld.com.pk 51 Telecom Campaigns Telecom Campaigns

he advertising campaigns play a very vital role in promoting a brand/product. A truly memorable campaign creates a visceral response – but one bad campaign can ruin all. PhoneWorld keeps a close eye on the latest ad releases of the telecom industry. Here Tis a critical review of the latest telecom campaigns.

Voice V950 Feature Phone Highlighted Feature: First bar phone with Wi-Fi and Front Camera All in One Offer Highlighted Feature: While all the famous mobile To introduce a package that brands are busy in investing on offered 100 Rupees balance and celebrities, Voice mobile picked 3000MB 3G internet in just 40 Rupees up a different approach, where Djuice’s TVC ‘All in One’ is showing the story of the campaign was the lifelike young generation, unique and it justified the handset. especially university students. Aniq I don‘t mind new faces in pulled a brilliant idea of showing campaigns, but I dislike the new that how you can get more in small trend of the actors/actresses faces price by comparing the package being placed and highlighted to the way students organize great more than the product itself. functions with minimum resources. Voice mobile played very smartly This TVC successfully delivered the by making an advertisement that main idea of quality and value for shows the unique features of the the money, so I consider it a win-win mobile phone. game for users and service provider. W200 Feature In the case of a scoring tie, I‘ve Phone ranked it 4 (*), as I think it delivered a Highlighted Feature: better overall package. A TVC that highlights the features of Ascend Y520 Qmobile W200 Highlighted Feature: : The features and Qmobile is a brand which specifications of Huawei’s latest always comes with such high smartphone - Ascend Y520 budgeted, youth-centric Ads, and First of all, I want my 1.06 minutes this time Qmobile has launched an of my life back, PHEWWW! This TVC amazing feature phone with an up- almost gave me a mini heart attack. beat loud TVC for the feature phone I wonder what could be more users. pathetic and senseless than this TVC. This ad is in a Bollywood-act style ad There is a series of blunders in this for the first time Qmobile has made TVC, first its Humaima Malik talking in such a ‘Dhamakaydar’ ad for a ’s accent, then the hero with feature phone. his ‘psycho’ expressions and finally the I would give an extra (*) for Amna irritating background music of ‘Dil ki Ilyas, who is regarded as to be khirki’. Picking Humaima as the brand fresh and new face in the Pakistani ambassador is kind of not working fashion industry, whereas I would either as Samsung has already done it. minus a (*) for a copied song. The most tragic part was the ‘features’ of phone that were highlighted i.e. iPhone 6 and Navigation and Weather update, iPhone 6 plus Emergency every single smartphone has Highlighted Feature: Missed Call TVC features the latest iPhone 6 and iPhone 6 Plus Highlighted Feature: The Emergency missed call service, The TVC shows common and which lets users to send missed call with ZERO balance uncommon tasks people can accomplish with their iPhone, such I must admit that despite the as editing pictures, working online, repetition of the ‘signature’ creating music, shooting videos, humor style of Ufone TVCs, they sending text messages and playing are still worth watching. This games. The ad ends with the tagline newest TVC by Ufone brings “Bigger than Bigger”. an interesting feature that we There are two reasons that I gave 2 all need badly i.e. emergency stars (**) to this TVC, Firstly the ’ta dan missed call. tadan tadaa’ was quite irritating and This service has already been secondly, it did not bring the gossbump offered by Zong, but only Ahsan perfection that was expected of Rahim has the talent to best Apple. I feel like Apple failed to deliver portray through his ideas. the uniqueness, class and the fun of its products in its campaign.

52 www.phoneworld.com.pk 53 Local Brands Wishlist Local Brands which 1 would You like to choose?

New Arrivals Oppo N3 Samsung Galaxy Grand 2 QMobile Noir X150 OS: Android OS, v4.4.2 (KitKat) OS: Android OS, v4.3 OS : Android v4.4, Kitkat Chipset: Qualcomm MSM8974AA Chipset: Qualcomm MSM8226 Display: 4.5 inches Snapdragon 801 Snapdragon 400 CPU: 1.3 GHz, Quad-Core CPU: Quad-core 2.3 GHz CPU: Quad-core 1.2 GHz Camera: 5 MP Camera: 16 MP, autofocus, LED Camera: 8 MP, autofocus, LED Memory: 4GB built-in, 512MB RAM flash flash Memory: 32 GB, 2 GB RAM Memory: 8 GB, 1.5 GB RAM GRight Inspire A380 OS : Android v4.2, Jelly Bean Display: 5 inches Huawei Ascend Mate7 Microsoft Lumia 535 CPU: 1.3 GHz, Quad-Core OS: Android OS, v4.4 (KitKat) OS: Microsoft Windows Phone 8.1 Camera: 8 MP Chipset: HiSilicon Kirin 925 Chipset: Qualcomm Snapdragon Memory: 4GB built-in, 1GB RAM CPU: Quad-core 1.8 GHz 200 Camera: 13 MP, autofocus, LED CPU: Quad-core 1.2 GHz OPhone Oze4 flash Camera: 5 MP, autofocus, LED Memory: 16 GB, 2 GB RAM/ 32 flash OS : Android v4.2, Jelly Bean Memory: 8 GB, 1 GB RAM Display: 4 inches GB, 3 GB RAM Battery: 1400 mAh Camera: 5 MP Memory: 4GB built-in, 512MB RAM Samsung Galaxy A3 Oppo R5 OS: Android OS, v4.4.4 (KitKat) OS: Android OS, v4.4.2 (KitKat) QMobile Noir X400 Chipset: Qualcomm MSM8916 Chipset: Qualcomm MSM8939 OS : Android v4.4.2, Kitkat Snapdragon 410 Snapdragon 615 Display: 4.5 inches CPU: Quad-core 1.2 GHz CPU: Quad-core 1.5 GHz CPU: 1.3 GHz, Quad-Core Camera: 8 MP, autofocus, dual- Camera: 13 MP, autofocus, LED Camera: 8 MP LED flash flash Memory: 8GB built-in, 1GB RAM Memory: 16 GB, 1.5 GB RAM Memory: 16 GB, 2 GB RAM

Voice X2 Lenovo Golden Warrior Note 8 OS : Android v4.2.2 , Jelly Bean Sony Xperia Z3 Display: 4 inches OS: Android OS, v4.4.2 (KitKat) OS: Android OS, v4.4.4 (Kitkat) CPU: 1.2 GHz, Quad-Core Chipset: Mediatek MT6752 Chipset: Qualcomm Snapdragon Camera: 5 MP CPU: Octa-core 1.7 GHz 801 Memory: 4GB built-in, 1GB RAM Cortex-A53 CPU: Quad-core 2.5 GHz Camera: 13 MP, autofocus, Camera: 20 MP, autofocus, LED GFive Tango 7 LED flash flash Memory: 8 GB, 1 GB RAM OS : Android v4.4.2, KitKat Memory: 16/32 GB, 3 GB RAM Display: 5.5 inches CPU: 1.5 GHz, Hexa-Core Camera: 13 MP Lenovo S850 Memory: 16GB built-in, 2GB RAM Samsung Galaxy Grand Prime OS: Android OS, v4.2 (Jelly Bean) OS: Android OS, v4.4.2 (KitKat) Gright inspire A880 Chipset: Mediatek MT6582 Chipset: Qualcomm MSM8916 CPU: Quad-core 1.3 GHz Snapdragon 410 OS : Android v4.4, Kitkat Camera: 13 MP, autofocus, CPU: Quad-core 1.2 GHz Display: 5 inches LED flash Camera: 8 MP, autofocus, LED CPU: 1.7 GHz, Octa-Core Memory: 16 GB, 1 GB RAM Camera: 16 MP flash Memory: 16GB ROM, 2GB RAM Memory: 8 GB, 1 GB RAM

54 www.phoneworld.com.pk 55 Feature

n this connected world, most people have more than one phone. The technology keeps on advancing at Ia sprinting speed and the cut-throat competition between the smartphone THINGS manufacturers are successful at You Can do With Your convincing us to upgrade our handsets.

Some of us usually buy a new phone SMART when the old one dies (or malfunctions in some way) and there are others, OLD PHONE who’ll just ditch their old handset for a brand new state-of-the-art phone.

In either way, once we have decided to There are plenty of switch our handset, it takes no time in options for your old selecting the next gadget we‘ll put our phone to keep it in use hands on but the question of the day is that “What should you do with your old smartphone?” Use it as a GPS Navigator in Your Car Your old phone does not have to Almost everyone has used the remain unloved in a cupboard or Google maps and navigation while drawer somewhere, for sure! driving. You can treat your old smartphone as a standalone GPS Make it a Gaming navigator for the car by just keeping We all have that one child at home, it permanently fixed in the car. All you who is always clamoring to get his/ need is a generic micro USB 12V car her hands on our smartphone so charger to keep the battery charged. he/she can play games. You don’t have to worry about sharing your device or the battery drainage, if you make your smartphone a gaming device.

Gift it to a friend/relative Make it a Security I remember my first smartphone Camera/Baby Monitor was my brother’s old phone. So, Converting your smartphone into the best of what you could do with a security camera is one of the your old smartphone is that you most interesting things you can do with your old handset. There are may give it to your relative or your number of apps, which can use your friend as a gift. Phones last a lot smartphone’s camera to stream live longer than you think! video that can be viewed in any web browser, video player, or on another Use it as a Wi-Fi smartphone/tablet. If you need Wi-Fi access and you All you need to do is set up the don’t currently have it then your smartphone in place with charger old smartphone could easily serve plugged in, install the app as a Wi-Fi Hotspot. Just plug in a and make sure that it stays 3G or 4G SIM card and choose connected to Wi-Fi. a data plan with a good data limit and you are ready to go!

56 www.phoneworld.com.pk