East Coast Radio application

1 Station Name Guidance Notes What is the proposed station name? This is the name you expect to use to identify the station on air. East Coast Radio

2. Community to be served Guidance Notes Define the community or communities you are proposing It is a legislative requirement that a service is intended to serve. Drawing from various sources of data (e.g. from primarily to serve one or more communities (whether or the Office of Population, Census and Survey) and in relation not it also serves other members of the public) and we need to your proposed coverage area, please determine the size to understand who comprises that community or of the population concerned and the make-up of the communities. The target community will also be specified in population as a whole, along with any relevant socio- the licence, if this application is successful. economic information that would support your application. The legislation defines a ‘community’ as: people who live or (Please tell us the sources of the information you provide.) work or undergo education or training in a particular area Answer in fewer than 300 words: or locality, or people who have one or more interests or characteristics in common.

Target communities are Grimsby, Cleethorpes, Mablethorpe, Sutton-on-sea, Trusthorpe, Chapel St Leonards, Ingoldmells and Skegness.

ECR will reach around 125,995 people (165,183 with Cleethorpes) excluding tourists. A total of 15.2million visitors spent over £1,200million along the east coast in 2018. However, these areas suffer considerable problems and we want to help. These communities deserve a good, consistent community radio service that works with them, helping in many ways.

Grimsby: The Office for National Statistics 2011 census reports Grimsby’s population as 88,243. The average age is forty. 21.6% are under eighteen, 17% are retirement age and 61.4% are between 18 and 65. 51% are female and 49% male. The number of indigenous residents is higher than average (96.6%). 30% claim benefits.

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Mablethorpe, Sutton-on-sea and Trusthorpe: The population of Mablethorpe, Sutton-on-sea and Trusthorpe is 12,531 (2011 census). 47.9% are male; 52.1% female. 87% of businesses are micro- businesses. These areas have almost no ethnic diversity; 99% of residents are white indigenous. Unemployment is thrice the national average and too few jobs sustain the workforce. Benefit claimants are 25% higher than national average. 35% have limiting long term illnesses, twice the national average. Figures for drug and alcohol- related harm, hospitalisation, smoking related deaths and deaths or serious injuries on the roads all exceed national averages, whilst poor transport links contribute to recognised isolation and social exclusion. 30% are retired: over twice the national average.

Skegness, Ingoldmells, Chapel St. Leonards: The 2011 census lists the population of these towns as 25,221, made up of 4,261 under 18s, 13,533 18-64 year old’s and 7,427 over 65’s. 51.4% are females, 48.6% males. The areas predominantly consist of coastal and rural communities which are some of the most deprived in the UK. High rates of unemployment and lower wages contribute to a large, ongoing exodus of young people.

3. Proposed area Guidance Notes What is the area you propose to serve? Although we believe it is helpful to set guidance that frequency availability may often limit transmission powers to around 25 watts and the coverage radius to around 5km, we are adopting a more flexible approach and will consider applications for wider areas where applicants can demonstrate that the proposed coverage area will better serve the target community, and where it is technically possible. https://www.ofcom.org.uk/__data/assets/pdf_file/0020/1

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01459/community-radio-future-licensing-technical-policy- statement.pdf

We propose to deliver a good quality stereo signal to our target areas of Grimsby, Mablethorpe, Trusthorpe, Sutton-on-sea, Chapel St Leonards, Ingoldmells, Skegness and the surrounding towns and villages. These towns stretch along the north-east Lincolnshire coast and slightly inland. The advertised coverage area is wider than normal for a community radio service, but the target communities will be better served by this kind of service. These areas would greatly benefit from a good community radio service; there is certainly a justifiable need for one locally-run radio station that will pull the communities together. In addition, it is desirable to cover the areas between the towns to retain rural and mobile listeners. Even more importantly, Mablethorpe, Sutton and Trusthorpe residents must travel to either Skegness or Grimsby for many services, for example further education courses, the job centre and some shopping. We feel that reaching these wider destinations with a good stereo signal would be beneficial to our communities. These destinations are all the smaller coastal communities and rural outlying villages. There are many farms and businesses within these areas that would be vital to include in coverage areas where our listeners could be pointed towards gaining employment or for training and work experience. The businesses within these outlying areas won’t advertise jobs to our communities if they cannot clearly receive our service. Poor transport links in and out of these areas add to the feeling of isolation and exclusion. Therefore, ECR could be a ‘lifeline’ to residents with a friendly, helpful voice, which is sometimes the only voice people hear for long periods of time. By covering these areas ECR can offer listeners the chance to volunteer and get involved. Some will learn skills associated with radio and media studies in partnership with The Grimsby Institute (who also have a campus in Skegness) to NVQ level. Above all we will be fully accessible and will provide the help and support that our communities need. The following map shows our proposed total coverage area.

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Grimsby Transmitter Site – Ross House – 47m, simulated with 100 watts ERP Ross House could be suitable for a directional antenna if needed to prevent outbound interference towards the Hull region.

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Mablethorpe Transmitter Site – Queens Park Flats – 17m, simulated with 100 watts ERP.

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Skegness TX Site Mill Farm, Mill Lane, Welton le Marsh, 15m, simulated with 100 watts ERP. Mill Farm could be suitable for a directional antenna pointing approximately: 100 degrees east of North if needed to prevent outbound interference.

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Programmes and programme output: Definitions: Studio location: The studio from which the service will be broadcast should be located within the licensed area. Locally-produced: Locally-produced output is output made and broadcast from within the service’s licensed coverage area. (It is anticipated that most stations will produce the bulk of their output themselves, in the locality. However, for some target communities it may be appropriate for fairly high levels of output to originate from outside the licensed area.) Live output: is that which is produced by a presenter in the studio at the time of broadcast. (The amount of live output may vary between different services depending on the needs or expectations of the target community.) Original output: output that is first produced for and transmitted by the service, and excludes output that was transmitted elsewhere before. Original output can be live or voice-tracked. Repeat broadcasts of original output do not count towards the minimum requirement. Peak time: it may be helpful to state what material will be broadcast in ‘peak time’. If you do, please say what you consider peak time to be for your target community (this may vary from station to station).

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Automated output/voice-tracked material: most stations will carry automated output at some time. The amount of automated or voice-tracked material does not need to be specified in the Key Commitments. Sustaining service/third party produced material: if you intend to broadcast material produced by a different organisation please state what it is and how much (per day or week as appropriate).

4. Programming output Guidance Notes Please fill-in all three questions below The law requires applicants to state their proposals for Question A asks you to describe your programme service. providing a service that would: Question B relates to how your output will serve the tastes (i) cater for the tastes and interests of members of its and interests of your target community. target community or communities (or for any particular tastes and interests in those communities); Question C is about how your service will broaden the range of local (non-BBC) services available in your area. (ii) broaden the range of programmes available on non- BBC local services (commercial and community Later in this form you will be asked to draft your own ‘key stations) to members of the relevant community or commitments’. This will form the basis of your licence and communities; is what Ofcom will judge you against. It should include a summary of your proposed programme output as set out (iii) broaden the overall range of such non-BBC local below and reflect your commitment to cater for relevant services provided in the area concerned; and tastes and interests, to broaden the range of relevant (iv) have a distinct nature, or provide distinct content, from programmes and services and to provide a service with a any non-BBC local services with which it would overlap. distinct nature and content as set out in the Guidance Ofcom is required to consider the extent to which an Notes in the column opposite. applicant’s proposals will cater for the tastes and interests of members of its target community or communities. Ofcom is also required to consider the extent to which proposals for a community radio station would broaden the range of programmes available by way of non-BBC local services (both commercial and community stations) in the area concerned (especially, the extent to which a proposed service would have a distinct nature or provide distinct content from any overlapping non-BBC local services). The information given here should be more detailed than what you set out in your draft key commitments (later in this form), and will help us gain a fuller understanding of how you will serve your target community and what the station will sound like. 4. Programming output A: Please tell us about your programme service. The following questions may help you describe your programme service (but should only be used as a guide): • What will the service sound like? • What music will you play? • What are the main speech elements of the service and how will the social gain/community benefits you propose be reflected on-air? • What is the likely music to speech ratio? • Will this vary at different times of the day or week (or year)? • Do you intend to broadcast live output? If so when and how much do you propose to do? • Will you broadcast in languages other than English (what languages and how much)? • Will your output be original i.e. specifically produced for your service? • Will it be locally produced? • Do you intend to repeat material? Answer in fewer than 1,000 words:

What will the service sound like? ECR will be a mix of topical programming, local features and information along with ‘uplifting’ music, interspersed with short comedy slots and some short, amateur dramatics live on-air from some of our local

8 East Coast Radio application amateur dramatic societies. It will be a ‘feelgood’ station. ECR will be a family friendly radio station serving the whole community from Grimsby to Skegness. What music will you play? East Coast Radio’s musical style will be as follows. • Our daytime musical output will be popular feelgood music from the 50s to present, throughout the day from 7:00AM – 7:00PM. We plan to play music that is uplifting, cheerful, and expresses positive values. • In the evenings from 7:00PM we plan to broadcast specialised shows such as blues, country, northern soul, soft reggae, dance and so on. We also plan to broadcast a local artist show featuring local, up-and- coming artists and bands performing live in our studios accompanied by interviews. • 10:00PM will see a repeat of the daytime topical interviews and discussions with more feelgood music until 12:00AM. • From midnight until 2:00AM we plan to broadcast relaxing, late night music: gentle music to relax the listeners with calming vibes. • From 2:00AM until 5:00AM we will bring the beat upwards again and play automated popular medium- paced music from all eras. • 5:00AM until 7:00AM will again see the repeat of the daytime topical interviews and discussions with more feelgood music. What are the main speech elements of the service and how will the social gain/community benefits you propose be reflected on-air? We intend to produce community-based topics aimed at the wellbeing of the communities and local information. Our programming will be immediately relevant to our communities and focus on issues such as education, health, environment, agriculture, rural development, employment, local and regional heritage, and others. We will also address mental health, alcoholism and drugs, loneliness, homelessness and other similar issues, with schools, colleges, support groups and charities being invited to contribute about their activities. We will offer informative platforms for local councils, and for law enforcement to help support crime prevention. Other community benefits will be presented as an integral part of our programming and will promote our training scheme for community volunteers in many of the radio station’s day-to-day operations. These will include structured training. In summary, our speech programming will reflect the needs of the local community by providing international and local news, sports coverage, weather updates, traffic and travel updates, and community announcements. Dedicated daily community shows will provide local groups, organisations and citizens the opportunity to share their information with the rest of the community. What is the likely music to speech ratio? Programming will consist of approximately 70% music and 30% speech. The percentage of speech content will likely be higher during community based shows and may also increase if there is a topic of particular significance to the community. Speech content during summer will increase slightly due to outside broadcasts and involvement of the public. Will this vary at different times of the day or week (or year)? Music to Speech differences: Speech content will be likely to increase during community-based shows. Evenings will be specialised music with a small mix of presenter introductions and voice, with local talent shows once per week in the evenings, with some speech content for interviewing the bands, or singers/entertainers. Occasionally, we will broadcast short, but interesting and entertaining drama plays written and acted by local amateur dramatic groups. These will be mainly speech content and pre-recorded with sound effects. • 10pm to 12 midnight will be repeats of daytime topical shows, which have increased speech content. • Overnight from 12:00AM to 5:00AM content will be mainly music and commercials. • 5:00AM until 7AM will be another repeat of the daytime topical shows, with a mix of uplifting music.

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• On Saturdays, sports reports will cause increased speech during afternoons whilst there will be less speech content in the mornings. • On Sundays there will be competitions and on-air auctions (auctions once per month); this will involve some phone-ins and slightly more speech to communicate the details. Do you intend to broadcast live output? If so when and how much do you propose to do? We will propose to broadcast live weekdays from 7am to 10pm. Weekends live from 8am to 10pm. Most of the programming will be live but pre-recorded shows will be broadcast if presenters are unavailable, or due to other unforeseen circumstances. Material such as interviews and community features may be repeated for wider coverage. So, our objective is for a minimum of 12 hours live programming. Will you broadcast in languages other than English (what languages and how much)? All broadcasts will be in English; however, we will remain open to additional options should future circumstances dictate. Will your output be original i.e. specifically produced for your service? 99% of our output will be original and produced for us alone. A very small amount of sports, news and comedy sketches may be taken from third parties, but local sports and news will be specifically produced for our service by our staff, trainees and volunteers. Will it be locally produced? East Coast Radio intends to stay true to its community based roots and produce almost all programming locally. Small snippets of international news, sports reports and comedy clips may be taken from third parties, but this will be minimal. Do you intend to repeat material? Some topical daytime content will be repeated in the evening and / or overnight to reach a wider audience.

B. What is the address of the proposed studio (if known)?

We propose to use 3 studio addresses. 1. Grimsby: 1st floor, 47 Freeman Street, Grimsby DN32 7AE. 2. Mablethorpe: The Coastal Centre, 32 Victoria Road, Mablethorpe LN12 2AQ. 3. Skegness: Minerva Court, 2, Ida Road, Skegness, PE25 2AR.

C: Based on what you have said above, how will your proposed radio service cater for the tastes and interests of your target community/communities? Answer in fewer than 400 words:

ECR will serve the listener with a mixture of information and music. We aim to entertain, inform, include and involve members of our communities. We will play uplifting, feelgood music with entertaining and informative speech content. We propose requests, dedications and listener phone-in features to facilitate community involvement and to help influence programming content. Our presenters will be locally based and will present information that is relevant to the listener by being in touch with their communities. We feel that the target communities would benefit from our service as none of them are currently catered to by a community radio station. We will provide a service that our communities can easily identify and get involved with. People will be able to look at our schedule and find a show that suits them, and we will listen to feedback and cater to their tastes. Our listeners will take pride in knowing that they have a say in the programming content. When they make a request, they will be assured that we will play their song as soon as possible, whereas larger stations may not play requests at all. We also intend to provide training opportunities. Training and coaching will be given by specialist volunteers in partnership with the Grimsby Institute (University) and station staff to help provide community members

10 East Coast Radio application with skills conducive to future direction and work within our communities. This in turn will help create useful, interesting opportunities, including the following:

• Sales and marketing training • Administration training • Journalism training • Radio station management training • Commercial script-writing skills and legal knowledge training • Commercial production training • Voice-over training – How to understand scripts and inflect your voice in the correct manner • Radio presentation training and communication skills • Media skills - Targeted at helping people engage with the media more effectively; how to speak clearly in an interview, how to communicate effectively, and how to engage with an audience. • Beat mix training • ECR website design updates and SEO training These will be structured to provide ongoing, varied courses throughout the year and will be offered to the entire community on a rolling basis, taking particular interest in persons with disabilities, job seekers and young offenders (we are already in talks with law enforcement regarding funding for this latter group). We have already built links with educational establishments that are eager to partner us for training towards accredited NVQ qualifications.

D: How will your proposed community radio service add to the range of programmes available on non-BBC local services (commercial and community stations) to members of the relevant community or communities, add to the overall range of such services in the area concerned and be different and distinct from them? Please tell us which non- BBC local services your station will overlap with. Answer in fewer than 400 words:

Non-BBC local services that would overlap with us are as follows: 1. Yorkshire Regional FM – Capital Radio based in Leeds. Covers Grimsby, Cleethorpes, Immingham. 2. Compass FM based in Lincoln. Covers Grimsby, Cleethorpes. 3. Viking FM based in Kingston upon Hull. Covers Grimsby, Immingham, Scunthorpe and Hull. 4. Lincs FM based in Lincoln. Covers all our advertised areas. 5. Classic FM based in London. Covers all our advertised areas. None of these radio stations’ base of operations are actually in our target area and are therefore unable to provide a truly community-based and local radio service for our audience. East Coast Radio will add significantly to the available services by doing just that. With these stations being large, corporate-owned operations, we will remain different and distinct through being community based and local. Not only will we cater specifically to the communities we serve, but we will be guided by them and will broadcast from dedicated studios in Grimsby, Mablethorpe and Skegness. Thus, our programming output will truly be locally based and community-centered. ECR will be different and distinct from other local non-BBC radio services in many ways, but because our radio service will be mainly staffed by members of the community this represents a substantial difference to other local stations by being the following. • For the community. • Run by the community. • Accessible to the community. • Responsive to and reflective of the community. We plan to provide support to our communities through our programming and this will extend to community events and activities, community news, content for minority audiences, and all other locally-themed content.

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Further distinctions from other locally available services will include providing specialist shows with different musical genres and live outside broadcasts of local events. One example of this is that our proposed coverage areas are well-known for the massive gatherings of thousands of Northern Soul fans, with convoys in the summertime from all over the UK travelling to places like Cleethorpes, Ingoldmells and Skegness for huge Northern Soul gigs. We will provide a show each week for the many local northern soul fans and get involved in promoting the venues and producing various outside broadcasts live from these massive events. Overall, ECR will add a more community focused approach to broadcasting than the other stations currently overlapping our target area.

Social gain 5. Social gain Guidance Notes Community radio is required to be for the public good and Broadcasting legislation specifies a number of to bring community benefits, or social gains, to listeners ‘characteristics of community radio services’. Licence and participants. The requirement for ‘social gain,’ is one of holders need to ensure their services conform to these characteristics, including in this case the delivery of social the key factors that makes community radio stations gain. different from other radio services. The legislation sets out social gains that stations must Please tell us what community benefits your service will provide. These are the achievement, in respect of bring to your target community(ies) and/or the general individuals or groups of individuals in the target public. Please include summaries of evidence to support community, or in respect of other members of the public, of your answer. the following objectives – Answer in fewer than 1,500 words: (a) the provision of a radio service to individuals who are otherwise underserved by such services,

(b) the facilitation of discussion and the expression of opinion, (c) the provision (whether by means of programmes included in the service or otherwise) of education or training to individuals not employed by the station, and (d) the better understanding of the particular community and the strengthening of links within it. Social gain may also include the achievement of other objectives of a social nature.1 Applicants are required to provide evidence that their service will result in significant social gain to the public or the target community(ies). Copies of letters or research reports etc. should not be submitted, but brief relevant extracts from them, which represent an accurate and comprehensive summary, may be included. If we wish to see the source material, we will ask for it. Ofcom is required to have regard to the extent to which your proposed service would result in the delivery of social gain to the public or target community.

Social Gain: East Coast Radio will always operate with an aim of focusing on social gains, both for our listeners and our team. Our social gains cover the following main areas. Community: ECR will be producing a ‘what’s on’ guide where listeners can contact the station to promote their event, or to

1 See Article 2(3) of the Community Radio Order 2004 and Ofcom’s Notes of guidance for community radio applicants and licensees.

12 East Coast Radio application broadcast information to the community in a bulletin-style format. The information is short, relevant and engages the listener. We will also add this feature to our website and social media pages to provide those with information an easier way to give us their details. These online details can also be used for people other than local listeners, such as tourists from beyond our area. ECR will also play a big part in local music events in the town, as well as bringing popular outside broadcasts or roadshows to various local events in and around the east coast areas. Following are some of the features that ECR will offer our communities. ECR will provide music for and compere events at local venues and produce outside broadcasts. We will provide sound systems for local events with presentation and music if required. We will give talks at local group and charity meetings offering support and encouraging their input into our programming and social commitments to our local communities. ECR has ties with a huge and widely-promoted annual event. Armed Forces Day is a national event supported by the RAF, Royal Navy and Army designed to give people a chance to show their support for the Armed Forces community, from currently serving troops to service families to veterans and cadets. Cleethorpes hosts one of the largest Armed Forces Days in the country over a full weekend and the resort stages the event with tens of thousands of spectators watching a huge parade of past and present military personnel. Last year the town hosted the ‘RAF 100’ celebrations marking the centenary of the founding of the Royal Air Force in 1918. East Coast Radio will be promoting and be involved in these events with live outside broadcasts each year. We will be providing sound systems for these events and through our outside broadcasts bring them into the homes of our communities. We intend to provide training and education for community volunteers which in turn will give them up-to-date skills, more confidence and better possibilities of employment. We will be creating and developing transferable skills for many people, providing equal opportunities and skills for youngsters, the middle-aged and persons with disabilities. We will be offering inclusivity and equal opportunities for community volunteers. We will be inviting local community youth groups to ask for their views about our service and we will also form a listeners’ panel so that we can take on board the views and requests of the local communities and put forward changes to suit these views and suggestions. We will be programming interviews, discussions and outside broadcasts, and will be holding regular talks at community groups with the aim of involving them and their members. We will provide forums for different subjects with accessibility to our radio station services via email, our website, the telephone and various forms of social media; not to mention just walking in to one of our studios. We will be promoting local events and group meetings on-air, as well as promoting education courses, charity events, employment opportunities from local businesses and the local job centres. We will offer schools, colleges and universities a platform to talk about their prospects, internships, work placements and promotional events, and to give voice to what really matters to them. Charities: As well as supporting local organisations, ECR will offer a helping hand to charities by providing a platform for them to appeal to listeners and promote their events. In live interviews, they can inform people exactly what they provide and how they offer help for the community. We will also be involved with charitable events to help with their fundraising. Reducing Isolation: For people who are lonely or find it hard to get around or stay involved, East Coast Radio can become a link to the community. Our local information can be useful for anyone but, for those who may be isolated, ECR can

13 East Coast Radio application be an important way to stay connected to the community. They will be encouraged to phone in and have a few words with the presenters. Furthermore, they can get in touch with the team at the station to help them feel involved and less isolated. Local Information: We will provide local information which is relevant to the community including local news and weather, community announcements, flood warnings, local sport updates and information regarding local services. School closures will feature during the winter when there may be many. We will also gather information from local law enforcement including news, Crimewatch in the area and appeals for help from the public, meaning that listeners are both informed and potentially playing a part in investigations through this service. Health and Wellbeing: Health and wellbeing are a concern in all communities. ECR aims to advise our communities with our health features, in which doctors and health experts are invited in to the studio to give advice on health-related topics. Listeners will also have the chance to contact our health experts to ask them the questions. They can do this via telephone, email and social media. We will also air health and safety spots, providing short, memorable bursts of information. Training: East Coast Radio will take great pride in working with our communities to provide training in the radio industry. From the technical side of things to broadcasting and presentation, training is something we can provide to all our volunteers. We will also provide training for other aspects of business like sales and marketing, administration, studio recording and more. We will work with NE Lincolnshire Council, East Lindsey Council and local job centres to enable us to provide work experience schemes. Colleges and Universities: East Coast Radio's personnel have communicated with various colleges and universities and discussed providing work experience to students. They have all offered their wholehearted support and have provided letters to this effect. We have also offered them a platform to advertise and support their events live on air. Looking to the future, we plan to work more with the local colleges and universities by providing training programmes for students who wish to get involved with radio. Not only does this give them a chance to learn and expand their skill sets, it also makes students aware of the significance and benefit of volunteering with local groups. Employment: As well as helping the unemployed by providing training to re-build confidence and improve skill levels, ECR will provide a regular on-air feature where local businesses, the Job Centre and other organisations can advertise jobs to the listeners, helping to introduce employment opportunities. Businesses: Experts predict at least 10,000 high street stores will shut in 2019 after festive sales in 2018 failed to come to their rescue, mainly due to increased online sales. Many small local high street businesses struggle to cover the cost of an advertising campaign with big commercial stations. ECR will help small businesses by providing cost-effective on-air and social media advertising and sponsorship plans which will benefit both local businesses and our listeners. Benefits to our Partners: The benefits that other groups can gain from East Coast Radio are as wide-ranging and as deep as their involvement. That involvement might be as little as sending an occasional email with details of a public meeting, or it might be as much as a long-term partnership with shared staff and resources. We believe that the more a partner group puts into our community radio the more it will get out, and so the better the station will be performing. We will openly encourage other groups to get involved in ECR. East Coast Radio will:

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Create, develope and promote Community Radio for the benefit of the inhabitants of our target communities and surrounding areas. Explore & Improve community cohesion. Provide access to sales, administrative, radio broadcasting, radio training and computer and technical skills. Create interest in developing music & arts and provide a platform of expression for local people and groups. Give individuals the tools they need to reach their full potential. Provide job Opportunities, work experience and employment. Promote the necessary skills leading to future employment. Together with our partners, help to relieve poverty, promote health and well-being and social cohesion. In partnership with accredited colleges and universities, advance both formal and informal education.

Access and participation:

6. Participation in the service Guidance Notes How do you propose to ensure that members of your Legislation specifies a number of ‘characteristics of target community (or communities) are given community radio services’. Licence holders need to ensure opportunities to participate in the operation and their services conform to these characteristics, including in this case providing opportunities to participate in the management of the service? operation and management of the service. Ofcom requires Answer in fewer than 400 words: information as to how this would be achieved. What will be the involvement of members of the target community in the radio station? How many volunteers do you anticipate will be involved in your service per year?

Volunteering: ECR will encourage listeners and members of our target community to become involved with the operation and management of the station by volunteering, through on-air promotion, website, social media, our forums and local Job Centres. Many roles are available for volunteers including presentation, staffing the roadshow and outside broadcast teams, working with the news and current affairs team, online editing and more. Getting the community involved: All members of the diverse communities we serve are welcome to come and volunteer on the station under the leadership of our Community and Volunteer Development Manager. They will be thoroughly trained to be involved in running a radio station. Listeners and members of local organisations will be invited to become involved by sharing their opinions on the service we provide through our listeners panel, who will report monthly to the directors to discuss concerns, ideas, the running of the station and any other points that the community brings. They can offer feedback, criticism, ideas and suggestions which we will take on board to ensure we provide the best service. Listeners can also play a part through requests, dedications, phone-ins and competitions. Listeners can interact with us through our website (www.eastcoastradio.uk), Facebook and other social media. Also, they can contact us with dedications, requests, suggestions etc. remotely via mobile phone or digital recorder directly into our Dropbox or get involved on our forums. Our service will be staffed mainly by volunteers from the local communities. They will develop transferable skills and valuable work experience. With guidance from our staff, training, and coaching, volunteers can run the radio service efficiently and professionally using their training and experience. Our staff will have a range of personal experience which will have a positive impact on our service. We intend to provide easy accessibility to our studios, and listeners will be free to come in and chat to our staff. We aim to focus on community participation. We will inform people and allow them to participate in decisions that affect them. Our objective is to create a public social sphere where anybody can contribute and be heard. ECR feels that all people, irrespective of sex, age, race, ethnicity, persons with disabilities, migrants, indigenous peoples, children and youth, especially those in vulnerable situations, should have access to training opportunities that help them acquire the knowledge and skills needed to exploit opportunities and to participate fully in society.

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7. Access to facilities and training Guidance Notes Set out the practical (formal and informal) mechanisms Ofcom is required by the legislation to have regard to the which you will use to ensure that members of your target provision each applicant proposes to make to allow for community can gain access to your facilities that would be access by members of the target community to the facilities to be used for the provision of the service and for their used for the provision of your service and to receive training in the use of those facilities. training in their use. Answer in fewer than 400 words:

One of East Coast Radio’s main objectives is to provide easy-access training programmes to members of the community to help improve and expand their chances of employment by increasing their skills. Members of the public will be made aware of our volunteering and training services through our Facebook page, Twitter, website and on-air promotions. They can also simply walk in to one of our studios or use the telephone to ask about our training schemes. We will provide training programmes in a variety of ways establishing and maintaining successful training schemes, both formal with our accredited partners, and informal. Work Experience: We will offer young people in the community the chance to be trained in various branches of the radio station. They may want to focus on a presenting/broadcasting course or an office management type course, but we can also provide a training programme during work experience which covers all areas of the station, giving them a chance to learn new skills in order to get ready to enter the workforce. New Volunteers: Internal training is provided to all new volunteers to make sure they are fully capable of broadcasting and competent in any chosen role before they begin. New volunteers are informed of the various areas in which they can get involved at ECR. Once volunteers choose an area which suits them, they are given full training by our management team to ensure they are totally comfortable, competent and fully conversant with whichever skills they require to carry out their roles in a professional manner. In Summary: Our Community and Volunteer Development Manager will provide for structure and organisation of local volunteers and work experience trainees. • We will provide high quality training and development by skilled and experienced volunteers and staff. • We will give a formal sign-off and certificates at the end of all training, working with our accredited partners. • We will provide individually tailored timetables and schedules for our volunteers. • We will provide a focus group with an independent chairman for agenda meetings, etc. • We will create a social media support group. • We will offer website access, a dropbox facility, email and telephone accessibility as well as the option to simply visit the studios to talk to staff about available training schemes.

Ensuring accountability:

8. Accountability Guidance Notes Please set out your proposed community accountability Broadcasting legislation specifies a number of mechanisms. These should cover matters such as: ‘characteristics of community radio services’. Licence holders need to ensure their services conform to these How will members of your target community: characteristics. One is that, in respect of the provision of • make contact with your service, and the service, the provider makes itself accountable to the • influence the operation of the service? community (or communities) the service is intended to serve.

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How will suggestions or criticisms from members of your Ofcom is required to have regard to the provision each target community (or communities) be considered and applicant proposes to make in order to ensure its acted upon? accountability to the relevant community (or communities). Answer in fewer than 500 words:

East Coast Radio will take several measures to ensure accountability: Listener Feedback: Listeners can contact ECR via several different ways. There will be a phone line, website, Facebook and other social media, email, and a text line for mobile phones and a dropbox facility where they can leave recorded messages. Listeners will get in touch to interact on air, but we will also be asking them to provide feedback, which is passed on to the station manager and directors in order to ensure views, criticisms and anything else is taken on board and addressed professionally. Our audience can also come along and provide feedback by visiting the studios. Listeners Panel: We will form a listeners’ panel, where we will collate any views, criticisms or wishes and put forward ideas of changes to reflect these suggestions. We will create a social media support group in which people can air their views and suggestions online. We will be inviting community groups, charities and civil authorities to bring their views. We intend to provide a focus group with an independent chairperson. This group can collate suggestions and ideas and present them to the CIC directors, where decisions will be made for the benefit of the radio service and the communities. Monthly Meetings: Monthly meetings of the above panel will launch when the station begins broadcasting.

Our Policies and Procedures are as follows: Child protection: Any member of staff or volunteer who works directly with people under the age of sixteen needs a DBS check before they begin. Anyone who does not have a credible DBS (Disclosure and Barring Service) certificate will not be involved in work with young people and will never be left alone with them. Within our studios, two responsible adults will always be present when either children or vulnerable adults are in the building. We will implement health and safety procedures which all volunteers and work experience people must comply with to ensure that everyone at ECR can work and operate in a safe environment. Music Compliance: Music compliance will be upheld for all non-specialist shows and all content will be played from our main playout system. All material added to the system will be checked by the station manager to ensure it complies with broadcasting standards. If any musical content or other material features profane language or inappropriate themes it will be deleted; if there is a clean 'radio edit' available this will be used instead. Specialist Shows: Presenters of specialist shows can provide their own legally obtained music in addition to the music available on the main playout system. All music brought in for specialist shows will be monitored by the management and all specialist show presenters will be educated on broadcasting standards to ensure that only appropriate content is played.

Guidance notes: station’s draft key commitments

Please draft the Key Commitments for your proposed service. There is a blank key commitments template overleaf. If your organisation is awarded a licence, the key commitments you draft here will be included in your licence. (Please note: Ofcom may require amendments if, for example, we feel changes are required to better reflect your application proposals).

Your draft Key Commitments should be consistent with, and, where appropriate, summarise the answers you have already given in this application form.

17 East Coast Radio application

It is important that you draft your own commitments rather than just copying what may have been done by others. You should keep in mind that it will be a condition of any licence to meet the Key Commitments: something you must do at all times and for breach of which you could face sanctions including revocation of the licence. So, you should think carefully about what you will be committing to.

We would expect key commitments to be brief and no more than one page long.

KEY COMMITMENTS: to be completed by the applicant [Guidance is given in italics.] Station name: [As in section 1 of this application] East Coast Radio

Licence area: [State the proposed coverage area as set out in section 3 of Grimsby, Mablethorpe, Sutton-on-sea, Trusthorpe, this form.] Chapel St Leonards, Ingoldmells, Skegness.

Description of character of service [Describe in no more than 80 words in total]: the target community/communities [describe the community or communities you will serve; this should be a summary of your answer in section 2 of this form]: - the main purpose of the service - the station’s primary functions or activities.

The main purpose of ECR is to provide a high-quality community radio service to the advertised areas and surrounding rural areas. ECR will be a fulcrum reflecting our area’s strengths whilst supporting and giving a voice to our whole community. Our primary functions and activities will be the provision of a community- focused, inclusive, diverse radio service with community involvement on many levels. To promote a vibrant, cohesive sense of community to our area, providing entertaining, informative programming, discussion and debate.

The service broadcasts: [these bullet points should be a summary of the answers you have given in section 4 of this form]: • Music. The main types of music2 broadcast over the course of each week are: [insert types of music in a maximum of 30 words]

Main music (including topical talk shows) will be uplifting music from the 50’s to present, apart from specialist shows weekdays 7:00PM–10:00PM. Midnight–2:00AM: Relaxing music. 2:00AM-5:00AM Popular music medium-paced.

• Speech. The main types of speech output3 broadcast over the course of each week are: [describe the speech output in a maximum of 30 words]

Local features, news and community information, what’s on guide, listeners’ requests and dedications, interviews with civil authorities, charities, organisations and businesses, weather, traffic and travel updates and comedy clips.

• Over the course of each week programming is broadcast in [list all language(s) other than English, if relevant]

All broadcasts will be in English; however, we will remain open to additional options should future circumstances dictate.

• The service provides original output4 for a minimum of [insert number] hours per day. [What are the minimum hours per day that the service will broadcast original output?]

2 e.g. mainstream pop, urban etc. 3 e.g. local news, what’s on etc. 4 Original output is output that is first produced for and transmitted by the service, and excludes output that was transmitted elsewhere before. Original output can be live or voice-tracked. Repeat broadcasts of original output do not count towards the minimum requirement.

18 East Coast Radio application

Our service provides original output for a minimum of 12 hours per day.

• The service provides locally-produced output5 for a minimum of [insert number] hours per day. [What are the minimum hours per day that the service will broadcast locally-produced output?]

Our service will provide a minimum of 12 hours per day of locally produced output.

[The text below is included in the Key Commitments in all community radio licences, and does not need to be amended or augmented. Every service is required to comply with these requirements, but the details of how each service does so do not need to be included in the Key Commitments]

The studio is located within the licensed coverage area.

The service provides a range of community benefits (social gain objectives mandated by statute) for the target community, both on-air and off-air, and in doing so, achieves the following objectives:

• the facilitation of discussion and the expression of opinion,

• the provision (whether by means of programmes included in the service or otherwise) of education or training to individuals not employed by the person providing the service, and

• the better understanding of the particular community and the strengthening of links within it.

Members of the target community contribute to the operation and management of the service.

The service has mechanisms in place to ensure it is accountable to its target community.

[Please note: If awarded a licence, the key commitments you draft here will be included in your licence. (However, Ofcom may require amendments if, for example, we feel changes are required to better reflect your application proposals).]

About your organisation:

9. Company details Guidance Notes The legislation requires that: • Community radio services should not be provided primarily for commercial reasons or for the financial or other material gain of the body providing the service or the individuals involved in it • Any profits produced may only be used to either improve the future provision of the service or for the delivery of social gain to members of the public or the target community Provide the name of the body corporate (e.g. company) Only a body corporate can hold a community radio licence. submitting this application and the type of body corporate. A body corporate is almost always a (registered) company, Please provide copies of the company’s Memorandum, although it can also include, for example, some bodies Articles of Association and Certificate of Incorporation (or, created by statute (an individual or a registered charity on where it is another type of body corporate, its founding its own is not a body corporate). documents and those which set out its objectives and rules Your application must therefore be submitted on behalf of of operation) a registered company (or other body corporate). There are different types of company (e.g. a company limited by shares, a community interest company, a company limited by guarantee) and we need to know what kind of company is applying for a licence. We will not consider a licence award to a company if it has not yet been registered. If the application is successful the licence will be awarded to the body corporate (e.g. company) submitting this application. Company (or other body corporate) name: Radwave 2 CIC trading as East Coast Radio

5 Locally-produced output is output made and broadcast from within the service’s licensed coverage area.

19 East Coast Radio application

Date of registration: 15/03/2019

Company registration number: 11883974

Type of company (or other body corporate): Community Interest Company - Asset Locked.

Where your body is not a company, please explain how it N/A meets the requirement to be a body corporate:

10. Ownership Guidance Notes Please provide details of who controls and who owns the Ofcom needs to know about the ownership of the company body corporate (e.g. company) applying for this licence, (or other body corporate) applying for this licence, and any and on what basis this control and ownership is achieved. issues regarding its control. We will also consider how the company (or body corporate) will be run (this will usually be (If this will be different once the station starts broadcasting specified in the Articles of Association of the company). please say so (a licence is not issued until broadcasting In relation to exerting control over the applicant, the starts.) information provided should include the name and address The information provided must include: of any individuals or corporate bodies in accordance with • all the subscribers, members, shareholders, or whose wishes the applicant’s affairs are or will be whatever is appropriate for the applicant company (or conducted in most cases or in significant respects. body corporate), and state the extent of their interest (e.g. % shareholding) (if the company will be controlled by members, but the members are not yet recruited, please say so). (You will also be asked about the board of directors in 11 & 12 below.) • details of any individual, company or other body that may exert control over the applicant.

East Coast Radio is part of RADWAVE Ltd., which is a Community Interest Company and as shown in our Articles of Association is a non-profit making organisation by guarantee and is also asset locked. A clerical error has led to the company being registered as ‘By Shares’ with Companies house, but our Articles of Association are set-up ‘by guarantee and asset locked’. Companies House have confirmed that the CIC was sent to the CIC Regulator who has checked and certified Radwave’s Articles of Association as ‘asset locked’ and ‘by guarantee’. We are working with Companies House to correct the ‘by shares’ error. Mr. Andrew Burton is the owner of the company which consists of five directors in total. These are: Mr. Andrew Burton (Chair), Mr. Barry Chamberlain, Mrs. Christine Fox, Mrs. Rhonda Keyworth, Councillor Colin Matthews. Share Ratio: Questions arising at directors’ meetings shall be decided by the majority vote. All directors have 1 vote each. In case of equality of votes, the Chair; Mr. Andrew Burton, shall have a second or casting vote.

Ability to maintain the service:

11. Management and operations Guidance Notes With regard to the applicant please provide: In addition to the notes above on ownership, Ofcom is also required to evaluate the human resources involved in the • A list of directors, indicating who is the managing director and/or chair (please see question 12 running of a community radio station. Answers should demonstrate how those who have relevant experience will regarding directors’ details). work for the station. In addition, a diagram or organisation • An indication of management structure (e.g. chart may help paint a clearer picture. management committee or equivalent, if applicable), and/or • Information about who would be responsible for the

20 East Coast Radio application

day to day management and running of the station (there is a separate question regarding other staff below). Explain the role(s) in the station, job titles, and indicate whether paid or voluntary, full or part-time (and the number of hours). Founding and Managing Director: Mr. Andrew Burton (Chair). Programme Director: Mr. Barry Chamberlain. Community and Volunteer Development Director: Mrs. Christine Fox. Financial Director: Mrs. Rhonda Keyworth. Local Areas Director: Cllr. Colin Matthews. East Coast Radio’s group consists of individuals involved with the station including directors, managers, presenters, administrator, skills and training coaches, and a listeners’ panel which consists of an independent group. Day-To-Day Management: The day-to-day running of ECR lies in the hands of the Managing Directors and station managers. Managing Director and Station Manager for Grimsby: Mr. Andrew Burton: Full Time. 48 hours per week. Paid. The Managing Director oversees all aspects of ECR and has a say in all decisions. Mr. Burton will be responsible for the day-to-day running of the studio station in Grimsby, ensuring that ECR operates smoothly and effectively. He will liaise with other Directors and Station Managers in Mablethorpe and Skegness daily Programme Director, Station Manager and Presenter Mr. Barry Chamberlain: Full Time. 48 hours per week. Paid. Mr. Chamberlain will oversee the creation of and goal-setting for programs according to the objectives of the organisation. He will plan the programs, involving deadlines, milestones and processes. He will also work as part-time presenter 5 days per week. Mr. Chamberlain will act as station manager for any studio / area if required. This will continue until training has been completed for other volunteer station managers to take over the roles. Mr. Chamberlain will liaise and report to the other directors and studio managers daily. Community and Volunteer Development Director (all areas): Mrs. Christine Fox: Part time 25 - 35 hours (working flexible hours per week). Voluntary - Travelling expenses. Mrs. Fox will structure the recruitment and schedules of all volunteers at East Coast Radio. This includes regular volunteers and trainees, work experience, and training with our accredited partners; The Grimsby Institute. Mrs. Fox, alongside the Admin team, will design and produce the necessary paperwork and details for our volunteer membership scheme, where we can officially enroll, monitor and record the hours and type of training for each volunteer. She will also perform one-to-one formal inductions and organise the correct training and mentor to suit each volunteer. This will ensure they get the correct advice and training. Local Areas Director: Councilor Colin Matthews. Part time 16 hours per week. Voluntary. Councilor Matthews’ knowledge and understanding of the local culture, heritage, tourism and all aspects of education will benefit the board and help when making very crucial decisions about all the local areas within our communities. He can also point groups and charities towards working together in partnership with ECR and build relationships for the group. With reciprocal collaboration with new groups and charities, we can work together to achieve their missions and ours, as well as achieve good fundraising goals. Finance Director: Mrs. Rhonda Keyworth. Part time 25 hours per week. Voluntary with a view to possible future paid role.

21 East Coast Radio application

Mrs. Keyworth will be responsible for the company accounts and offer advice and information to the group regarding finances. She will contribute to the attainment of the company's business objectives by providing strategic and financial guidance to ensure that the company's financial commitments are met. She will Develope all necessary policies and procedures to ensure the sound financial management and control of the company’s business. Mrs. Keyworth will contribute to the achievement of the company's business objectives by providing advice and guidance on financial strategy, develope and control the company’s annual operating budget to ensure that all financial targets are met, and financial and statutory regulations complied with. She will provide financial advice and guidance to the company's board of directors, managers and staff to enable them to achieve their objectives and oversee the preparation of the company's financial accounts to ensure that these are presented accurately and on time. She will develope and implement an internal audit programme to ensure that the company complies with financial procedures and regulations, develope and maintain all necessary systems, policies and procedures to ensure effective and efficient financial management within the company and carry out all necessary actions to ensure that the company meets its financial and legal obligations. Station Manager for Mablethorpe: Mr. Brian Wesley: Full time. 40 hours per week. Voluntary with a view to possible future paid role. Mr. Wesley will be responsible for our studio in Mablethorpe, receiving community input and ensuring that the communities of Mablethorpe, Trusthorpe and Sutton-on-sea have access to our services. He will ensure that two days per week the studio will be in live operation and will be responsible for the output and efficient running of the studio. He will also meet and greet members of the public and our listeners should they visit the studio or call etc. He will report to directors and other station managers daily.

12. Management and operations Guidance Notes Please provide information regarding each director as set Ofcom needs to know about the proposed directors and out below (some or all of which may be regarded as chair of the applicant. Some or all of the information given confidential). in this section will usually be removed from the publicly available copy of this application form. (All community In addition if any individuals have been identified for radio applications forms will be made available on our management roles at the proposed station, please give website.) If you request that any information be removed, further information in this section. please indicate which (and why by email to [email protected]). Answer (for each director):

[…]

13. Staffing structure Guidance Notes What is the staffing structure of your proposed radio The legislation requires that Ofcom has regard to the service? Provide a job title for each position and indicate applicant’s ability to maintain the proposed service (as well whether the individual will be paid or will work in a as to ensure the applicant is fit and proper to hold the licence). As well as its ownership, management and voluntary capacity, will be full or part-time (indicate the operations, the proposed staffing of the station is relevant number of hours for part-time posts). This may be provided to these considerations. as a diagram or organisation chart. Answer in fewer than 400 words, plus organisation chart (optional): Staffing Structure: We will work together with a team of volunteers recruited from members of our community. Some of these volunteers will have previous radio broadcast experience. Some will be trained by the management team as well as other volunteer training staff for roles within the station.

22 East Coast Radio application

Management Managing Director, station manager and technical engineer: (1) Full time – Paid. Programme Director, Station Manager and Presenter (1) Full time – Paid. Station Manager (1) Full time, 40 hours pw – voluntary. Director of Finance: (1) Part-time, 25 hours pw – Voluntary. Directors (2) Part-time, 16 hours pw each – Voluntary. Head of Fundraising (1) Part-time, 30 hours pw – Paid. Hours likely to increase to full-time. Admin Manager (1) Part time, Voluntary. Sales Executive: Professional Airtime Sales Rep (1) Full time – Paid. Part salary, part Commissions. Trainee Sales reps (3) Part time 16 hours each pw - Voluntary. News and Current Affairs Journalist (1) Part-time 16 hours pw. Voluntary. Hours likely to increase over time. Paid Expenses for travel. Trainee Journalists (3) Part time 16 hours pw – Voluntary. Administration Admin Clerk (1) part time, 20 hours pw, voluntary. Trainee Admin staff (1) Part time 20 hours pw - Voluntary. Presenters Programme presenters (10 but likely to increase) Part Time, 3 hours per day each. Voluntary. Programme Assistants: Programme Assistants (5) Part-time up to 21 hours pw each. Voluntary. Training Staff Experienced training staff for training roles within the station (3 but likely to increase) Full time. Voluntary. Technical: Station/Transmitter Engineer (1) Paid, part time when/if needed plus 6-monthly service and safety checks.

14. Applicant’s experience Guidance Notes Please describe the history of your group, and any relevant Ofcom is required to consider whether an applicant has the experience of the group, or the individuals within the ability to run a community radio station for the licence group, by answering the questions below. period (up to five years). To aid our consideration we want to know about any relevant experience the applicant group as a whole, or the individuals involved, may have.

A. Please provide a brief history of your group. Answer in fewer than 300 words:

Mr. Burton and Mr. Chamberlain have collaborated since 1984 producing voiceovers, jingles and commercials. Their enthusiasm drove them from this to Mr. Burton starting his own station; both men working in radio ever since. When Mr. Burton relocated to Spain, Mr. Chamberlain continued to present for Mr. Burton's stations, linking live from the UK. […] In 2015 Mr. Burton opened ‘Yowcha Sound and Light’ in Grimsby. He observed issues of low self-esteem, alcohol and substance abuse, homelessness and mental health problems within the community. It soon became evident that these problems affected other coastal communities along the NE coast.

23 East Coast Radio application

Mr. Burton met Mrs. Keyworth via a local support group and found a shared interest in helping people with mental health issues. […] Mr. Burton and Mr. Chamberlain met Councillor Matthews and Mr. Wesley whilst surveying for a community radio service in the Mablethorpe, Sutton and Trusthorpe areas. They also demonstrated an interest in these communities and believed in the benefits that a community radio station would provide. The above-named individuals met and concluded that the Lincolnshire coastal communities would gain tremendously from a radio station that could support those facing the above and other issues. Other groups, charities and councils all agreed that it would become a helpful, inspiring platform to address these problems and pull the communities together. We had many informal discussions with all kinds of local people and met with some very enthusiastic responses receiving genuine support from all kinds of organisations in the community, encouraging us to make this formal application as a new group.

B. Please summarise the group’s broadcasting experience (e.g. internet radio, Restricted Service Licences (RSLs)). Answer in fewer than 150 words:

Two of the group managing directors, (both studio managers for ECR), and our third studio manager have, between the three, gained a huge experience in running and working within radio; they have experience with over 25 RSL’s and 4 full-time radio stations. A third director and manager has also gained experience in Hospital Radio. One is also knowledgeable with all audio, broadcast equipment, antennas and installation, holds a City and Guilds certificate in amateur radio and understands the technical side of radio transmission. All have previous broadcasting experience, and all have a good understanding of community radio broadcasting. Many volunteer presenters also have experience of public speaking and broadcasting to an audience, through involvement with roadshows and other live events. The groups management team also have years of experience with people management. One member of the management team has radio experience and is a qualified social worker and teacher.

C. Please summarise the relevant experience of the group or its members, in relevant non-broadcast areas (such as third sector, local business, fund-raising, training or education). Answer in fewer than 150 words:

Mr. Burton: is a Grimsby businessman. He has demonstrated countless gains in advertising and sponsorship contracts for his own and other radio stations and businesses and has been a major fundraiser. Mr. Burton was a British Telecom manager for over ten years, progressing higher within BT as a technical specialist for the company. He was central to developing training techniques and wrote and designed training manuals for every warehouse role at BT, whilst conforming to health and safety rules and performing risk assessments. Mrs. Christine Fox is a qualified social worker and teacher. She has occupied various roles with children and young adults with special needs and emotional difficulties. She understands the problems with mental health issues and appreciates how to support and connect to people with these problems. Cllr. Colin Matthews: Previously a Head Teacher and presently an education consultant and a specialist in School Leadership and Mathematics.

D. Please summarise the radio broadcasting experience of key individuals in the applicant group (only if not already described above). Answer in fewer than 150 words:

Already described

Evidence of demand:

24 East Coast Radio application

15. Demand and/or support Guidance Notes Please provide a summary of evidence of demand and/or When considering community radio licence applications, support for your proposed service. Ofcom is required to take into account the extent of local demand for, or support for, the provision of the proposed This may include a variety of information, for example: service. • summary of support from statutory or voluntary It is for applicants to decide what evidence of demand or sector organisations which expect to contribute support they wish to submit. However, Ofcom does not practically and/or financially to your operations, or believe that generic support for the establishment of a new which would expect to collaborate with you in joint radio service is as meaningful as evidence of considered activities; support for a specific applicant’s proposals. This means that • evidence of interest generated through radio activity Ofcom does not attach great value to numerous examples (e.g. RSLs, internet radio), community activity, of similar generic or form letters of support by your group, training, voluntary sector work etc.; or to petitions.

• results of research; Copies of letters or research reports etc. should not be submitted. However, your response here may include brief • summary of support from local politicians, councils, relevant extracts from such material and must represent an educational or religious bodies etc.; accurate and comprehensive summary of any such • summary of support from local business or other supporting evidence. If we wish to see the source material, sectors; we will ask for it.

• evidence of support from your proposed target community. Answer in fewer than 1,000 words: summary of support from local politicians, councils, educational or religious bodies etc.; Results of our street surveys of 484 residents carried out in January/February 2019 within our community target areas was very encouraging. 94% said they wanted to hear mainly "feel good music" with some speech content on local subjects. Exactly what we aim to deliver. (Survey available on request). Our social media and website depict the attitudes and opinions of our community. Our Poll conducted on Facebook, asked: “Would you like you see #EastCoastRadio on FM, full-time in Grimsby, Mablethorpe, Sutton-on-sea, Trusthorpe, Chapel St Leonards, Ingoldmells & Skegness, giving more listening options to more people and give more benefits to the community?” The result of 152 votes was: YES, On FM Radio: 93% NO, Just online: 7% Within the first 7 days of starting our Facebook page in March 2019, ECR received 1,914 Likes, showing massive support for our services on FM. Evidence of other support from local Authorities, MP’s, Community Groups etc. has been high: “Sector Support North East Lincolnshire (SSNEL) has provided support to Radwave CIC on several occasions in terms of setting up and resourcing a new community radio station. They will continue to have our support in the future, through our role as the NEL commissioned voluntary sector infrastructure body, to develop and strengthen the organisation and its provision - it is always good to have another platform for local community projects to share their news.” - C Etheridge - Delivery Manager Sector Support North East Lincolnshire- a project of FORUM.

“The proposed approach of ECR to allow local organisations an on-air platform to reach listeners along the north-east Lincolnshire coast would, I believe, provide a very useful community service. Programme content designed to meet listeners' needs and interests will allow the radio station to be truly community focused. This may also assist in making links with traditionally difficult-to-reach sectors of the community who may be

25 East Coast Radio application limited in their opportunity to connect with local news and views in other ways.” - Matt Warman MP. Member of Parliament for Boston and Skegness.

“A thriving local community radio station is another opportunity to build the area. We recently received more than £3million that will supply the funding for cultural related activities. Key to all of that will be our communities and other groups. The presence of a successful community radio station can only add to that. We’d be willing to help you access appropriate grants and other funding to make the project a success.” Councillor Ray Oxby - Leader of North East Lincolnshire Council.

“Having one collective community licence, incorporating the 7 major towns along the wider Lincolnshire coast would provide inclusive coherence for the community instead of disparate individual licences for each area. The wider benefits of community radio to support community groups and charities in some of the most challenged communities in the country, where events and activities can be advertised and local issues discussed on air will bring a sense of ownership, and a voice to the coastal area.” - Councillor Colin Davie. Executive Councillor for Economy and Place - Lincolnshire County Council

“Duke of Edinburgh’s award in North East Lincolnshire would very much support the application for a community radio station covering the local towns of Grimsby, Mablethorpe, Sutton-on-sea, Trusthorpe, Ingoldmells, Chapel St. Leonards and Skegness. We would appreciate the opportunity for young people to get involved as volunteers and it would be a great way to get the awards message out to young people and the wider community. The value to the local areas would be immense!” S Campbell. Award Manager - Duke of Edinburgh’s Award - North East Lincolnshire Council.

“Many thanks for your email via Councillor Steve Kirk, Portfolio Holder for Coastal Economy. On behalf of the Council, I confirm that we support the establishment of a radio station driven by the needs of the listeners and one that signposts people to relevant support agencies where required. Good luck ECR!” J Gilbert - Growth and Promotions Service Manager - East Lindsey District Council.

“It would be very beneficial to have a local community radio station for NE Lincolnshire; the topic of wellbeing is a valuable one. We do lots of work to challenge the stigma around mental health, as well as helping people in the local area to improve their wellbeing. I’m sure ECR would be a very useful resource.” – C Thomas, Partnerships Development Manager – North East Lincolnshire Mind.

“I am very glad to tell you, at our meeting of the Coastal Community Team 99 on 14th March, it was unanimously agreed this letter of support be sent with wholehearted endorsement of your application! Local expertise will be lent to ECR, thus ensuring local input from over twenty venues and over two hundred community clubs and societies that we represent.” - G Rowland. Vice Chair for Coastal Community Team No.99 – Coastal Communities Alliance.

“A community radio station? Great news! I support you and hope you get the licence. Anything that brings regeneration, is to be applauded” – S Jenkins, St Albans Hospice, Grimsby

“Community radio based in the east coast would bring tremendous benefits, especially when providing true local involvement.” - D and J Speight. Prospect Farm, Brigsley.

“Exactly what the east coast need, bringing communities together, giving everyone a reason for hope in the future. People here have nothing to look forward to. Community radio would be a lifeline to many.” – A2Z Cleaning Service, Skegness.

“ECR would be a valuable part of community life along the NE coast and benefit so many! Low cost, affordable advertising would also give hope to businesses.” – S Harrison. Powerplay, Grimsby Business Centre.

26 East Coast Radio application

“The people of Sutton 0n sea, Mablethorpe and Trusthorpe really need a community radio service that can pull the whole of the east coast areas together as one large community. We are in the remoter part of this coast- line; the part that faces the greatest challenge from deprivation issues. The help ECR could provide to our communities would be invaluable to the community.” TROVE Community Magazine and Sutton on sea residents association.

Ability to maintain the service – financial information:

16. Pre-launch financial information

In assessing an applicant’s ability to maintain the service we need to know what funds and assets it holds, how much it intends to spend getting the station on-air (pre-launch expenditure), and predicted funding for the pre-launch period. Please note ‘in-kind’ income is dealt with in 18 below.

Please note the categories listed below are examples for guidance only and may not be relevant to all applications (and others may be relevant to your application and in which case they must be listed) ✓ Tick this box if you request Ofcom to withhold this information from the public copy of your application.

17. Year 1 financial information - income Please provide information on the predicted income for your first year of broadcasting. N.B. there is a legislative restriction on income from on-air advertising and sponsorship/commercial references (in summary, each station is allowed a ‘fixed revenue allowance’ of £15,000 per year from paid-for advertising and sponsorship; some stations may also be allowed up to 50% of their total relevant information per year (i.e. disregarding the fixed revenue allowance). See the ‘Invitation of applications for community radio licences’ for your region for further information). ✓ Tick this box if you request Ofcom to withhold this information from the public copy of your application.

18. Financial information – in-kind support Please provide totals that reflect the in-kind support you expect to receive for the pre-launch period, and for year one. You may count some volunteer input as in-kind support – please see our guidance on this http://stakeholders.ofcom.org.uk/binaries/broadcast/radio-ops/volunteerinput.pdf ✓ Tick this box if you request Ofcom to withhold this information from the public copy of your application.

19. Year 1 financial information – outgoings Please summarise year 1 outgoings – your expected operational expenditure to cover the first 12 months after the service has commenced broadcasting. (Add rows if necessary). Please note the categories listed below are examples for guidance only and may not be relevant to all applications. Please add further items if required. ✓ Tick this box if you request Ofcom to withhold this information from the public copy of your application.

20. Year 1 financial information – commercial activities on air The legislation for Community Radio places limits on the amount of income annually from the sale of on-air advertising and sponsorship that can be generated. ✓ Tick this box if you request Ofcom to withhold this information from the public copy of your application.

27 East Coast Radio application

21. Pre-launch financial information - contingency If there is a shortfall between pre-launch predicted income and outgoings, please explain below how you would expect to cover any outstanding costs. Answer in fewer than 150 words and/or submit a summary table:

✓ Tick this box if you request Ofcom to withhold this information from the public copy of your application.

22. Year 1 financial information - contingency If there is a shortfall between Year 1 income and Year 1 outgoings, please explain below how you would expect to cover any outstanding costs (see also 23 and 24 below). Alternatively if there is a surplus at the end of Year 1, please explain what you intend to do with such additional resources. Answer in fewer than 150 words and/or submit a summary table:

✓ Tick this box if you request Ofcom to withhold this information from the public copy of your application.

23. Financial information – loans and other borrowings If any of your proposed funding (either set-up or operational) is in the form of loans e.g. from directors, individuals or organisations, please provide details as to who the loan is from and the terms of such lending, expected repayment terms, interest rate charged and other associated costs. Answer in fewer than 150 words and/or submit a summary table:

✓ Tick this box if you request Ofcom to withhold this information from the public copy of your application.

24. Financial information – alternative funding streams If there is a shortfall between income and outgoings, what arrangements have you explored and are in place to provide further financial and/or ‘in-kind’ support for your proposed service? If you have any proposals for expanding and/or changing the funding model of your proposed service after the first year of operation, please provide details below: Answer in fewer than 150 words and/or submit a summary table:

✓ Tick this box if you request Ofcom to withhold this information from the public copy of your application.

Broadcasting engineering:

Engineering notes We require preliminary radio frequency (r.f.) engineering information and applicants are advised that this section is not intended to be exhaustive. We are asking for the basic engineering parameters necessary to determine the extent of frequency availability in an applicant’s chosen area (after taking account of the requirements of neighbouring broadcasters); and to determine whether the proposed service area can be adequately served from this site. As a result, applicants should note the importance of identifying a transmission site that is suitable for the area they wish to serve. While Ofcom would not wish applicants to go to unnecessary expense (we do not guarantee the availability of a suitable frequency and/or our ability to allocate it for broadcasting from the chosen transmission site), we do require precise details about the transmission site chosen. The questions following relate to this. Applicants should provide evidence of negotiations or agreement with the site owner (e.g. whether a provisional agreement is in place). Any licence award will be based on the coverage area from the site identified in the application. If a licence is offered, Ofcom may not be able to agree to a change from the site put forward in this application (and any request for a change will need to be justified). Applicants should read and be aware of the relevant part of the Ofcom Site Engineering Code which may be found at: http://stakeholders.ofcom.org.uk/broadcasting/guidance/tech-guidance/eng_code/

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25. Engineering information Waveband: This application is for an FM licence Yes / No YES

Do you understand the requirements for FM (VHF) and have you incorporated these below and in, for example, Yes / No YES your start-up and other costs, detailed earlier?

Transmission site What is the postal address and post code: Site 1: Ross House, Wickham address: Road, Grimsby. DN31 3SW Site 2: 53 Queens Park Flats Queens Park Close, Mablethorpe, LN12 2XA Site 3: Mill Farm, Mill Lane, Welton le Marsh, Spilsby, PE23 5SX The NGR is a reference code comprising two letters and Ross House: TA 285 106 two groups of three numbers (e.g. SW 123 456). It is Queens Par Flats: TF 512 844 available from Ordnance Survey. Mill Farm: TF 458 685 What is the height of the site, in metres, Above Ordnance Ross House: 6 metres Datum (AOD)? Queens Park Flats: 6 metres Mill Farm: 15 metres National Grid In metres, what is the total height of the mast / building Ross House: 43 metres Reference (NGR): Above Ground level (AGL)? Queens Park Flats: 16 metres Mill Farm: 15 metres About the site’s What is the height, in metres, of the transmitting antenna Ross House:47 metres dimensions: AGL? Queens Park Flats: 17 metres Mill Farm: 15 metres

Please supply photographs of the transmitter mast / ✓ Tick if enclosed building and aerial location. Is this site already used for broadcasting and if so by Grimsby Ross House: No whom? other broadcaster. Mablethorpe: No other broadcaster. Skegness: No other broadcaster. . About the Delete as appropriate the yes/no answers which describe transmission site: your situation regarding proposed site (it may be that you cannot answer all four questions): Site identified? Yes, to all 3 sites Transmission site Provisional agreement with site owner in place? Yes, to all 3 sites availability: Or under negotiation? No, all agreed. Applicant group owns site? No to all 3 sites. Other – please specify. Private Owners – All agreed Applicant group owns site? No to all 3 sites. (Note: we cannot consider an application if no site has been identified.)

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How to contact you:

26. Public contact details Guidance Notes Provide the name of the person who will deal with Ofcom will publish community radio licence applications, and enquiries from the press and public and the contact from time to time statements which may include public contact details for them. details, on its website. A point of contact is required to deal with press and other enquiries from interested parties.

Name: Andy Burton Email: [email protected] Website: www.eastcoastradio.uk or www.ecradio.co.uk

27. Contact details for Ofcom Guidance Notes Provide the name of the person who will be Ofcom’s Ofcom will need to contact your group in relation to this primary contact and their contact details: application.

PLEASE ENSURE YOU ADVISE OFCOM OF ANY CHANGES TO YOUR CONTACT DETAILS

Concluding declaration:

28. Declaration APPLICANT’S, DIRECTORS’ AND OWNERS’ OTHER INTERESTS

1. In relation to the applicant and any body’s and/or individuals whose details are given in sections 11, 12 and 13 of this application, please state whether the applicant, any body or individual is (and if so identify that body or individual) involved in any of the activities set out in the table below, and the extent of the involvement or interest. For these purposes, the applicant includes associates of the applicant (i.e. directors and their associates and other group companies): (Note: if none of the following categories in this section apply, this must be clearly indicated by writing “none” in any appropriate box.)

Activity/involvement By the applicant and/or By a director a shareholder or (section 12 of this application member form) (section 11 of this application form) Councillor Colin Matthews. County Councillor: Lincolnshire County a) Local authorities None Council. Town Councillor: Mablethorpe and Sutton Council.

b) Bodies whose objects are wholly or mainly of a political None None nature, or which are affiliated to such a body

c) Bodies whose objects are wholly or mainly of a religious None None nature

d) An individual who is an officer of a body falling within None None (c) above e) A body corporate which is an associate (as defined in None None paragraphs 1(1) and 1(1a) of Part I of Schedule 2 to the

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Broadcasting Act 1990) or a body falling within (b) or (c) above) f) An advertising agency or an associate of an advertising None None agency g) Other broadcasting interests (including radio, television, None None satellite and cable broadcasting and allied activities). Other interests 2. Give details of any other interest or activity of the applicant which is or could be incompatible with the requirements imposed by or under Schedule 2 to the Broadcasting Act 1990 (as modified by the Community Radio Order 2004) and Articles 6 and 7 of the Community Radio Order 2004. Please also give details of any other participant in the applicant whose interest is or could be incompatible with those requirements. (You may need to seek advice about these matters)

None

Other matters 3. In pursuance of its duties under Section 86(4) of the Broadcasting Act 1990 (as amended), Ofcom requires that the applicant should notify Ofcom of any matters which might influence Ofcom’s judgement as to whether: (i) the applicant; (ii) any director of the applicant; (iii) any individual, or any director of a company, who will have an interest of 5 per cent or more in the applicant; may not be considered a 'fit and proper person' to participate in a radio licence. Such matters would include, for example, the following (whether they occurred in the UK or any other country): any unspent criminal conviction, any undischarged insolvency and/or bankruptcy orders, any disqualification from being a director of a limited company, and any adverse findings made by Ofcom (or its predecessor broadcast regulators), any other regulatory authority and/or any court or tribunal in respect of any regulatory matters.

None

Do you confirm, to the best of your knowledge and belief, that: 4. The applicant is not a disqualified person in relation to the licence by virtue of the provisions of section 143 (5) of the Broadcasting Act 1996 (relating to political objects); 5. The applicant is not otherwise a disqualified person in relation to the licence by virtue of Part II of Schedule 2 to the Broadcasting Act 1990 or any other rule prohibiting its holding the licence; 6. No director, member or other person involved directly or indirectly in the management of the applicant group is the subject of a disqualification order as defined by section 145 (1) of the Broadcasting Act 1996; 7. No person (body corporate or individual) involved in the application has been convicted within the past five years of an unauthorised broadcasting offence and that the applicant will do all it can to ensure that no person (body corporate or individual) so convicted will be concerned in the provision of the service, the making of programmes included in it, or the operation of the radio station if the applicant is granted a licence; and 8. Any matters which might influence Ofcom's judgement as to whether the directors or members of the applicant group are fit and proper persons to participate in a radio licence have been made to Ofcom. Applicants should note that Ofcom reserves the right to revoke a licence if at any time any material statement made is found to be false and to have been made by the applicant or any member or officer thereof knowing it to be false, and that in the circumstances of section 144 of the Broadcasting Act 1996, the provision of false information or the withholding of relevant information with the intention of misleading Ofcom could incur a criminal conviction and a disqualification from the holding of a licence. ✓ Please tick this box to confirm that the applicant agrees with the above statements.

Please tick the boxes below to indicate which additional documentation is included as part of this application. We are not willing to accept additional information with this application, other than that set out below: ✓ Memorandum & Articles of Association ✓ Certificate of Incorporation

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✓ Application Payment (UK £ 600.00) non-returnable ✓ Photographs of the transmitter mast / building and aerial location.

I hereby apply to Ofcom for the grant of a community radio licence and declare that the information given in this application and any additional documentation is, to the best of my knowledge and belief, correct.

Andrew Burton. (Name of person)

Managing Director (Chair) (Title or position in the applicant group)

25/03/2019 (Date)

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