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The Nate Berkus Project Rate Card with Competitive THE NATE BERKUS PROJECT RATE CARD WITH COMPETITIVE SHOW NATE PROJECT DR. OZ OPRAH DR. PHIL ELLEN RACHAEL RAY BONNIE HUNT DOCTORS Rank Market % US Ask Take Station Owner Lic Fee Station Owner Lic Fee Station Owner Lic Fee Station Owner Lic Fee Station Owner Lic Fee Station Owner Lic Fee Station Owner Lic Fee Barter Split - 10.5L/4N Barter Split - 10.5L/4N Barter Split - 10.5L/3.5N Barter Split - 10.5L/3.5N Barter Split - 10.5L/3.5N Barter Split - 10.5L/3.5N Barter Split - 10.5L/3.5N Barter Split - 10.5L/3.5N Total - $232,375/wk Total - $454,650/wk (all mkts) Total - $4,462,500/wk Total - $2,695.250/wk Total - $698,000/wk Total - $481,750/wk Total - $193,025/wk Total - $352,425/wk Post Post Post Post 10 Houston, TX 1.82 $5,000 $2,000 KPRC Newsweek $2,500 KHOU Belo $75,000 KPRC Newsweek $57,000 KPRC Newsweek $3,500 KPRC Newsweek $15,000 KRIV Fox 2x Barter KHOU Belo $10,000 Post Scripps- Post Post Scripps- 11 Detroit, MI 1.71 $8,000 $5,000 WDIV Newsweek $7,000 WXYZ Howard $185,000 WWJ CBS $100,000 WDIV Newsweek $25,000 WDIV Newsweek $10,000 WADL Adell Barter WXYZ Howard $25,000 Post Post 16 Miami, FL 1.36 $7,500 $2,500 WPLG Newsweek $0 WFOR CBS $94,000 WPLG Newsweek $120,000 WTVJ NBC $15,000 WFOR CBS $11,000 WTVJ NBC $4,000 WFOR CBS $7,000 WESH/ Post Hearst- Post WOFL, Post 19 Orlando, FL 1.27 $15,000 $5,000 WKCF Hearst $16,000 WFTV Cox $80,000 WKMG Newsweek $40,000 WESH Argyle $12,000 WKMG Newsweek $12,000 WRBW Fox $3,000 WKMG Newsweek $7,500 Post Post Post 37 San Antonio, TX 0.70 $1,750 $1,000 WOAI Newport $1,725 KSAT Newsweek $30,000 KSAT Newsweek $20,000 KENS Belo $10,500 KSAT Newsweek $1,500 WOAI Newport $1,000 WOAI Newport $1,500 WTLV/ Post Post Post WJXX, Post 49 Jacksonville, FL 0.58 $4,000 $1,500 WJXX Gannett $4,000 WJXT Newsweek $40,000 WJXT Newsweek $25,000 WJXX Gannett $1,500 WJXT Newsweek $4,500 WTLV Gannett $1,000 WJXT Newsweek $6,000 $41,250 $17,000 $31,225 $504,000 $362,000 $67,500 $54,000 $9,000 $57,000 SHOW NATE PROJECT DR. OZ OPRAH Rank Market % US Ask Take Station Owner Lic Fee Station Owner Barter Split - 10.5L/4N Barter Split - 10.5L/4N Barter Split - 10.5L/3.5N Total - $232,375/wk Total - $454,650/wk (all mkts) Total - $4,462,500/wk 26 Indianapolis, IN 0.95 $7,500 $4,000 WTHR Dispatch $8,000 WTHR Dispatch 29 Hartford, CT 0.89 $3,000 $1,000 WTIC Tribune $2,500 WFSB Meredith 32 Columbus, OH 0.80 $2,500 $500 WSYX Sinclair $500 WBNS Dispatch WOOD/ 39 Grand Rapids, MI 0.66 $800 $400 WOTV Lin $750 WWMT Freedom WAVY/ 42 Norfolk, VA 0.64 $3,000 $1,750 WVBT Lin $3,000 WVEC Belo Hearst- 44 Albuquerque, NM 0.60 $750 $350 KOAT Hearst $500 KOAT Argyle WIVB/ 50 Buffalo, NY 0.56 $2,500 $1,000 WNLO Lin $2,500 WIVB LIN 51 Austin, TX 0.56 $750 $350 KTBC Fox $500 KVUE Belo WPRI/ Media 52 Providence, RI 0.56 $1,000 $650 WNAC Lin $1,000 WJAR General WPMI/ 61 Mobile, AL 0.46 $2,500 $1,000 WJTC Newport $2,500 WALA LIN WKEF/ 62 Dayton, OH 0.45 $1,000 $650 WRGT Sinclair $1,000 WDTN LIN 70 Green Bay, WI 0.39 $1,000 $250 WGBA Journal $0 WFRV Liberty 72 Toledo, OH 0.38 $800 $400 WNWO Barrington $500 WTOL Raycom $27,100 $12,300 $23,250 OPRAH DR. PHIL ELLEN RACHAEL RAY Lic Fee Station Owner Lic Fee Station Owner Lic Fee Station Owner Lic Fee Barter Split - 10.5L/3.5N Barter Split - 10.5L/3.5N Barter Split - 10.5L/3.5N Barter Split - 10.5L/3.5N Total - $4,462,500/wk Total - $2,695.250/wk Total - $698,000/wk Total - $481,750/wk $65,000 WTHR Dispatch $48,000 WTHR Dispatch $15,000 WISH LIN $2,500 $60,000 WFSB Meredith $18,000 WVIT NBC $2,000 WTNH LIN $2,000 Media $75,000 WBNS Dispatch $14,000 WCMH General $4,000 WSYX Sinclair $3,000 $22,000 WWMT Freedom $13,000 WWMT Freedom $4,000 WOOD LIN $2,000 $32,000 WGNT CBS $30,000 WTKR Local TV $2,500 WVEC Belo Hearst- $8,000 KRQE LIN $5,000 KOAT Argyle $1,500 KOB Hubbard $2,000 $28,000 WGRZ Gannett $5,000 WGRZ Gannett $8,000 WGRZ Gannett $2,000 $10,000 KEYE Four Points $12,000 KVUE Emmis $550 KXAN LIN $3,000 Media $25,000 WLNE Freedom $20,000 WJAR General $3,500 WLNE Freedom $1,500 $16,000 WALA LIN $14,000 WEAR Sinclair $2,000 WEAR Sinclair $2,000 $25,000 WHIO Cox $9,500 WHIO Cox $3,500 WKEF Sinclair $3,000 $15,000 WBAY Young $6,000 WGBA Journal $2,500 WLUK LIN $2,500 $10,000 WTOL Raycom $5,000 WTVG ABC $3,500 WTVG ABC $900 $391,000 $199,500 $52,550 $26,400 BONNIE HUNT DOCTORS Station Owner Lic Fee Station Owner Lic Fee Barter Split - 10.5L/3.5N Barter Split - 10.5L/3.5N Total - $193,025/wk Total - $352,425/wk WRTV McGraw-Hill $2,000 WISH LIN $7,000 WVIT NBC $2,000 WTIC Tribune $1,000 Media WWHO LIN $1,000 WCMH General $2,000 WOTV LIN $400 WOOD LIN $4,000 WAVY LIN $2,000 WAVY LIN $3,000 Hearst- KOAT Argyle $500 KRQE LIN $1,000 WGRZ Gannett $1,200 WKBW Granite $2,000 KNVA LIN $500 KXAN LIN $4,000 WLWC Four Points $500 WPRI LIN $1,000 WALA LIN $500 WALA LIN $1,000 WDTN LIN 2k (?) WDTN LIN $3,000 WLUK LIN $400 WLUK LIN $1,500 WUPW LIN $250 WNWO Barrington $350 $11,250 $30,850 SHOW NATE PROJECT DR. OZ OPRAH Rank Market % US Ask Take Station Owner Lic Fee Station Owner Barter Split - 10.5L/4N Barter Split - 10.5L/4N Barter Split - 10.5L/3.5N Total - $232,375/wk Total - $454,650/wk (all mkts) Total - $4,462,500/wk 57 Little Rock, AR 0.49 $1,000 $500 KATV Allbritton $500 KATV Allbritton Media 100 Charleston, SC 0.26 $850 $400 WCIV Allbritton $500 WCBD General $1,850 $900 $1,000 OPRAH DR. PHIL ELLEN RACHAEL RAY Lic Fee Station Owner Lic Fee Station Owner Lic Fee Station Owner Lic Fee Barter Split - 10.5L/3.5N Barter Split - 10.5L/3.5N Barter Split - 10.5L/3.5N Barter Split - 10.5L/3.5N Total - $4,462,500/wk Total - $2,695.250/wk Total - $698,000/wk Total - $481,750/wk $14,000 KTHV Gannett $5,000 KTHV Gannett $2,000 KATV Allbritton $1,500 Media $13,500 WCBD General $9,000 WCIV Allbritton $1,400 WCIV Allbritton $1,200 $27,500 $14,000 $3,400 $2,700 BONNIE HUNT DOCTORS Station Owner Lic Fee Station Owner Lic Fee Barter Split - 10.5L/3.5N Barter Split - 10.5L/3.5N Total - $193,025/wk Total - $352,425/wk KWBF Equity Barter KARK Nexstar $1,400 WMMP Sinclair Barter WCSC Raycom $700 $0 $2,100 SHOW NATE PROJECT DR. OZ OPRAH Rank Market % US Ask Take Station Owner Lic Fee Station Owner Barter Split - 10.5L/4N Barter Split - 10.5L/4N Barter Split - 10.5L/3.5N Total - $232,375/wk Total - $454,650/wk (all mkts) Total - $4,462,500/wk Media 13 Tampa, FL 1.58 $15,000 $10,000 WFTS Scripps $16,000 WFLA General 15 Minneapolis, MN 1.51 $5,000 $3,500 KARE Gannett $5,000 WCCO CBS 21 St. Louis, MO 1.10 $6,500 $2,000 KSDK Gannett $0 KSDK Gannett Hearst- 22 Pittsburgh, PA 1.03 $2,500 $750 WPXI Cox $800 WTAE Argyle Hearst- 24 Baltimore, MD 0.97 $6,000 $3,500 WBAL Hearst $4,500 WBAL Argyle WRAL/ 28 Raleigh, NC 0.92 $5,000 $2,000 WRAZ Capitol $3,000 WTVD ABC 30 Nashville, TN 0.86 $3,500 $1,000 WSMV Meredith $1,000 WSMV Meredith 32 Columbus, OH 0.80 $2,500 $500 WSYX Sinclair $500 WBNS Dispatch WKRC/ Scripps- 33 Cincinnati, OH 0.80 $2,500 $1,000 EKRC Newport $2,000 WCPO Howard WDJT/ Hearst- 34 Milwaukee, WI 0.79 $3,000 $1,500 WMLW Weigel $3,000 WISN Argyle WLOS/ Hearst- 36 Greenville, SC 0.74 $1,750 $1,000 WMYA Sinclair $1,500 WYFF Argyle Post 37 San Antonio, TX 0.70 $1,750 $1,000 WOAI Newport $1,725 KSAT Newsweek 40 Birmingham, AL 0.65 $2,000 $1,000 WBRC Raycom $2,000 WBMA Allbritton WAVY/ 42 Norfolk, VA 0.64 $3,000 $1,750 WVBT Lin $3,000 WVEC Belo KVMY/ 43 Las Vegas, NV 0.63 $4,000 $1,250 KVCW Sinclair $4,100 KLAS Landmark Hearst- 45 Oklahoma City, OK 0.60 $750 $500 KOCO Hearst $500 KOCO Argyle Hearst- 46 Greensboro, NC 0.60 $1,000 $700 WGHP Local $1,000 WXII Argyle WIVB/ 50 Buffalo, NY 0.56 $2,500 $1,000 WNLO Lin $2,500 WIVB LIN 59 Richmond, VA 0.47 $2,500 $1,000 WTVR Local $2,500 WRIC Young WPMI/ 61 Mobile, AL 0.46 $2,500 $1,000 WJTC Newport $2,500 WALA LIN WKEF/ 62 Dayton, OH 0.45 $1,000 $650 WRGT Sinclair $1,000 WDTN LIN 64 Lexington, KY 0.44 $1,000 $250 WTVQ Morris $350 WKYT Gray 65 Charleston, WV 0.42 $1,000 $350 WSAZ Gray $375 WSAZ Gray WEYI/ 66 Flint, MI 0.42 $1,500 $800 WBSF Barrington $1,500 WNEM Meredith Hearst- 71 Des Moines, IA 0.38 $800 $450 WOI Citadel $600 KCCI Argyle 76 Portland, ME 0.36 $750 $250 WCSH Gannett $250 WGME Sinclair 78 Rochester, NY 0.35 $500 $200 WROC Nexstar $250 WHAM Newport KFVS/ 79 Paducah, KY 0.35 $1,200 $500 WQWQ Raycom $1,200 KFVS Raycom WSTM/ 80 Syracuse, NY 0.34 $1,000 $400 WSTQ Barrington $650 WSYR Newport WRSP/ 84 Champaign, IL 0.34 $850 $400 WBUI GoCom $540 WCIA Nexstar Morgan 85 Madison, WI 0.33 $1,000 $500 WISC TV Wis.
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