KEEP ME STUDIO IN A BOX PLAYBOOK | LIVESTREAM | VIRTUAL EVENT

Contact Us +65 9851 5251 [email protected] www.studioinabox.sg CONTENTS

About Studio in a Box 01 Computer & Internet Speed 03 Checklist 05 Podcast 07 Checklist 09 Tips 11 Ideas 13 Social Media Livestream 15 Checklist 17 Tips 19 Ideas 21 Private Virtual Event 23 Checklist 25 Tips 27 Ideas 29 What's this cable for? 31 ABOUT STUDIO IN A BOX

Level up

Take your audience engagement to the next level. As entrepreneurs, creatives and educators ourselves, we know how important it is to produce high-quality content and online experiences. Save time and money with easy-to-use equipment rental, practical know-how and creative ideas.

01 02 Consumers have a low tolerance for a bad stream. For many, 90 secs is the most a viewer will tolerate a spotty stream. – livestream.com COMPUTER & INTERNET SPEED

03 04 COMPUTER & INTERNET SPEED CHECKLIST The 7 Steps to Supercharge Your System

1. Get your updates 5. Shutdown your apps

Ensure your and apps have been updated. This will ensure Make sure only the required programmes are running. Closing the ones you don’t your systems are running on the latest features with known software and need is not enough. Ensure they are completely exited. system bugs fixed. 6. Boost your specs 2. Use an ETHERNET/LAN cable You may not be able to easily acquire a brand new laptop with supersized specs. An ethernet cable helps with maintaining a stable Wi-Fi connection. You can A quick fix would be to purchase or rent an external graphics processing unit purchase an additional one or simply rent an extra long one from us if you just (eGPU). It provides additional bandwidth to process graphics in real-time outside need it for an important online engagement. Pro-tip: other devices like mobile your computer. Pro-tip: you’ll need to manually enable the eGPU to be the phones can be on data if you’re using your laptop on Wi-Fi. preferred processing system for apps that need this (e.g. your internet browser, production software and so on) 3. Reset if necessary

You can test your speed via https://www.speedtest.net to know if you should 7. Clean your system reset. A decent upload and download speed would be 100 Mbps or more. Remove bulky files like videos and unused software. You can also download apps that help you identify unneeded files, potential security threats and ways to 4. Clear your desktop increase system performance.

Make sure you don’t have any loose files on your desktop. These take up processing power as they are waiting to be opened. Pro-tip: If you’re in a hurry, create a temporary folder and dump all your loose files in. You can always sort it out later.

05 06 Evidence suggests that podcast listeners are 45% more likely to have an income of $250,000 or higher. – musicoomph.com

PODCAST

07 08 PODCAST CHECKLIST The 7 Bare Necessities of Podcasting

1. Themes 5. Record, Edit & Download

Before you start recording, decide on a theme or topics that your show will be We suggest that you record your first few episodes on easy-to-use software that covering. For inspiration, take a look at our podcast ideas below. have dual recording and editing capabilities. You can produce your final piece of work as you go along. Start by checking out Audacity, GarageBand, Alitu and 2. Naming your podcast Soundtrap.

Next, think about what you’re going to call your series. The name should be memorable and give people a taste of what they can expect to hear from 6. Hosting & Syndicating your episodes. When your first episode is edited, upload it to an online hosting platform. Some popular and pocket-friendly platforms are: Buzzsprout, Anchor & Podbean. With your first episode, add descriptions about your podcast, cover image and title. 3. Formatting This information is stored in your RSS feed.

Plan ahead. Think about how you want to structure your first four episodes, what your ideal duration is and how often you’re going to be uploading. This will allow you to tell if your idea is workable. 7. Distribution Submit your show’s RSS Feed URL to each podcast directory, like iTunes, Spotify and Soundcloud. Certain hosting platforms like Anchor handle this aspect for you. 4. Equipment Most platforms take anywhere between a couple of days to weeks before they list your show. All you really need is a microphone, a seat of headphones and a laptop. We highly recommend using an external, USB mic that you can easily connect to your laptop. For clean, clear and professional audio, we often opt for the Razer Seiren Elite Microphone.

09 10 PODCAST TIPS 8 Tips to Develop a Top Notch Podcast

01 03 05 07 High-Quality Artwork Music Search Engine Analytics iTunes currently hosts over 1,000,000 Adding a pleasant tune to the intro and outro Optimization Most podcast streaming services provide . To stand out in this increasingly of your podcast episodes will put listeners in analytic tools to collect data about your popular space, you should create eye- a positive and receptive mood. Use license- When writing your descriptions and titles, use content, your listeners and what they like. catching designs for your cover art that free music from sites like Purple or websites like Wordtracker to research which Constantly refer to those statistics to get an represent the overall feel of your show and Bensound or look to your local musicians for keywords have high search volumes and get idea of what works best and improve the heightens curiosity. Hire a freelance designer an original and fresh sound. more buzz on social media. Align your standard of your programme. from sites like Upwork or Fiverr. Remember to language to include these phrases or words check directories like Spotify and Stitcher for to ensure that more people come across your their artwork specifications. podcast.

02 04 06 08 Other Podcasters Advanced Editing Multiple Platforms Video

Consider cross-promoting each podcast Mistakes happen. To fix bad audio quality or Publish your podcasts on as many directories Film your podcast recording sessions, upload episode with different podcasters from all to equalize uneven sound levels, look for call as possible. Create a Linktree account and it to Youtube and gain more listeners there. over the world. Record your conversation in recorder apps like the two above, to mix and list the many places your show is hosted. You could also cut video snippets of the Skype or Zoom. Convert the M4A or MP4 master your audio. Their software allows you Upload the Linktree URL on all your social most entertaining moments, post them on files to MP3s. Alternatively, use call recorder to filter unnecessary noise, refine the audio media pages. This will allow you to gain more social media sites like Facebook, Instagram apps like Zencastr or CleanFeed to record and balance sound levels between tracks. listeners over time. For the same effect, you & Twitter - include URLs in these post split tracks for a smoother editing process. For extremely advanced editing, seek help could also create a special landing page on descriptions to direct more people to from a sound engineer or professional. your website with multiple links. your podcasts.

For more useful information about producing professional standard content, ideas on how to monetise your podcast & more, book an expert consultancy session with us!

11 12 PODCAST IDEAS Play around & get recording!

Share folktales Interview different from various Create family- people about their cultures oriented content Teach specific experiences E.g. Release storybook E.g. Invite skeptics and groups of readings with sound effects, E.g. Discuss historical events believers to discuss people life skills for little kids and parents to & Invite elderly people to supernatural stories from enjoy together share their personal accounts E.g. Educate young people different parts of the world who’ve just started university about how to manage their finances

Relate your Document your professional area personal growth Help of expertise to Start a Book Club E.g. Walk your audience pop culture people through the learning journey for E.g. Select a book to discuss to relax a new skill every month such as E.g. Using psychology to each week and invite your E.g. Each week you gardening, salsa dancing, analyze the most popular audience to call-in and text- playact an original learning Japanese etc. TV characters in their comments and views ASMR scenario

13 14 Live streaming is going to be a $70.5 billion industry by the year 2021.

– Neil Patel

SOCIAL MEDIA LIVESTREAM

15 16 SOCIAL MEDIA LIVESTREAM CHECKLIST The 6 Bare Necessities of Social Media Livestreaming

1. Conceptualise 4. Platforms & Channels

Start planning early and have a concept. Establish your livestream goals and Consider social media livestream platforms such as Facebook Live, Instagram Live objectives. Some questions to ask yourself: What is your goal?, Do you want to and YouTube Live. If you have a co-host or are planning to have an interview raise money or brand awareness?, What is the theme and topic of your segment, you’ll need to choose a live video broadcasting tool that allows you to livestream?, Who is your target audience and what would they enjoy?, How many stream external conversations to these channels. Applications like Zoom and viewers are you aiming to get?, What is your budget? etc. Ecamm Live offer this functionality!

2. Programming 5. Technical Setup

It's time to start executing on the rest. Firstly, develop the event programme. From Next, you will need a good camera, microphone, laptop/computer and more. You there, you'll know what you need from partners/speakers (e.g Logos, slides, might even need a mixer if there are multiple speakers streaming form one biographies, pictures). Go ahead and create marketing collaterals and graphics location. Create a checklist of what you need. If you're reluctant to invest just yet, for your livestream. Pro-tip: Search and join Facebook Groups that have a good check out our equipment rental service! following amongst the audience you want to attract.

3. Promote 6. Test & Rehearse

Get the word out. Register your event on a variety of online event calendars such Test your internet and upload speed to ensure you have consistent upload as Peatix and Eventbrite. Additionally, look into your personal network. Share the bandwidth and a smooth livestream. Refer to Computer and Internet Speed event with your close friends, family and communities you think will benefit from Checklist on page 5 and 6 for a nifty checklist! Run through your content and your livestream. The WhatsApp broadcast list function is useful for mass messaging. presentation to ensure a seamless and well-timed experience. Don't forget tofactor in audience interaction in your timing.

17 18 SOCIAL MEDIA LIVESTREAM TIPS 8 Tips to Level Up Your Social Media Livestream

01 03 05 07

Keep it simple Light it up Look at the camera Build trust

Every piece of equipment you add increases Ensure that your venue is brightly lit. The best Connect with your audience and resist the Send thank-you messages with useful complexity in your setup. It’s always best to light source you can use is sunlight, if you are urge to stare at the monitor (even if you resources like session summaries, keep your setup simple to minimise the nowhere near a natural light source, use extra have a guest speaker). Ensure the camera downloadable content, slides and tools possibility of technical issues - even if it light sources like a ring light or even the built- is perfectly placed at the eye level. You mentioned during your livestream to the happens, it’s easier to spot the problem. in ring light in our Razer Kiyo HD Webcams! don't need a fancy laptop stand; a stack of speakers and supporters of your livestream. books will often do the trick! This is a great way to build loyalty.

02 04 06 08 Test your stream Have a Plan B Engage your viewers Pick the right outfit

A good way to test your stream before going Make sure you have an emergency protocol as In order to have a successful livestream, you’ll Avoid wearing stark stripes or checkered live is to stream to a private link. Create a the unforeseen can happen. Create a backup need your audience to be engaged - it’s a patterns, as they can show up as moire, or private Facebook group or relevant channel plan in 3 simple steps: two-way street! Q&As are always a good "sizzle," that distracts. Avoid off shoulder and stream there. You can then go to the place to start. You can also post polls and clothing so you look fully clothed.Stay away page and view the broadcast from the Step 1: List possible scenarios track the feedback to guide the from clothing with obvious branding or perspective of your audience. Step 2: Prioritise each of the scenarios based conversation. Remind yourself to address the artwork. The focus should only be on you and on their potential consequences audience, referring to the points they've your speakers! If you're not sure, stick with Step 3: List immediate solutions that you can made and providing opportunities for them solids. implement for prevention and response to interact with others.

For more useful information about professional broadcasting technology, ideas on how to leverage your livestream to achieve your organisational goals & more, book an expert consultancy session with us!

19 20 SOCIAL MEDIA LIVESTREAM IDEAS Play around & start streaming!

Show-off More than 1.1 billion E.g. Showcase your product and services in creating your How-tos stream so your audience can hours of online experience what you do. E.g. Conduct a step-by-step tutorial for your audience on video is watched video editing. every single day between YouTube,Facebook, Break the Ice Tell a Story Instagram, and E.g. Make use of the chat feature and get to know your E.g. Share your journey with audience. Allow Q&As to let your audience. What are the Twitter. them get to know you! skills and lessons you have learned throughout? – DustinWStout

21 22 78.25% of event planners placed "Immersive Experiences" at #1 above all other types of live entertainment. – helloendless.com

PRIVATE VIRTUAL EVENT

23 24 PRIVATE VIRTUAL EVENT CHECKLIST The 8 Bare Necessities of Private Virtual Event

1. Create a game plan 5. Prepare class materials

Identifying your objectives and target audience helps you stay focused on your Visuals are processed 60,000x faster in the brain than text! Spice up your content goals. Plan at least 4 weeks early to ensure that you have ample time to market by adding relevant photographs, videos, and graphics during your event. If you're your event. doing a larger scale or high-value event, consider production support. 2. Advertise & promote your event 6. Choose the right channel Go where your audience goes. Consider holding ticketed events on platforms like Make sure that your audience knows where to find your offers. Market your event Zoom, Run The World, Hopin or even just a private Facebook group or YouTube link. through your website, social media, and newsletter to ensure a high turn-up rate. Always prepare for attrition. 3. Get all the equipment 7. Do a dry run

Do you have all the tech you need to host your online engagement? If you are Run through the programme with all involved. This helps to build chemistry while unsure of what else you need, check out our website or contact us at minimising and anticipating potential problems so that you can make the [email protected] for guidance. necessary changes before the actual day(s).

4. Determine a payment platform 8. Send a pre & post-event survey

If your event is ticketed, you will need a payment platform. When choosing one, Use platforms like Google Form, Typeform, Survey Monkey to get input and take note of its reputation, security, fees, and invoicing function. You also want to feedback from your participants. The gathered responses give you a clear provide easy options for your audience. Be flexible and understand what people direction on how to structure your content and improve on your future events. are comfortable with. Some possible questions: Pre - What is one key thing you hope to learn? What would make the session fun for you? Post - Was the class length good? How did you hear about this class? Would you recommend this to a friend?

25 26 PRIVATE VIRTUAL EVENT TIPS 10 Tips to Level Up Your Private Virtual Event

01 03 06 09 Consider time zones Focus on you Think mobile Have a Call-to-Action

If your virtual event is open for people around Find a suitable background where it is neat Optimise for mobile experience when As you sign off, thank everyone for tuning in the world. Be mindful of the time difference and pleasing to the eyes, you want your planning for your virtual event as some and tell them what the next step is. Want and pick a time that best accommodates the audience to be looking at you and not be attendees may be attending your event your audience to sign up for a limited time majority of your audience. Make the time distracted by something else. on-the-go. offer or download a special guide? zone clear in your communications! Remember to give them the links in your final visuals, the chat and include it in your follow- up email. 04 07 02 Utilise the right tools Make it inclusive 10

Conducting a class? Use platforms like Use clear language, large fonts, high colour Prepare for tech Mentimeter, Kahoot and to facilitate contrasts. If some of your audience have a Announce your troubles more interactivity. different first language, speak slowly and virtual alternative have a teammate summarise points in the Only 53% of event planners actually have an chat. Avoid jargon where possible! Need to cancel your physical event? Plan emergency plan in place. (Lori Pugh, MPI) ahead and announce the cancellation of the Have a few backup visuals ready in case 05 08 event early. Come up with a backup idea like glitches pop up or a file goes wonky during pre-recorded sessions paired with a your event. Have spare devices so the show rescheduled live session so that you can can go on! Sound is everything Make it personal honour your audience even when unforeseen events happen. You can even consider Ensure that you and your speakers are using Tailor your content to fit your audience and sending physical materials to your a headphone/earpiece to minimise use their language. 80% of people asked participants for hands-on workshops. feedback. Remind your audience to mute said that they were more likely to do business their mics to keep out unnecessary noise and if personalized experiences were offered! distractions while you present. (Single Grain)

For more useful information about creating events that people will pay for, ideas on interactive programming & more, book an expert consultancy session with us!

27 28 PRIVATE VIRTUAL EVENT IDEAS Play Around & start engaging! Multi-platform Interactivity Keep It E.g. Use Kahoot to recap/quiz your audiences; Miro for Tailored brainstorming, and Mentimeter Demonstrate E.g. Collect information for a fun warm-up word cloud Your Expertise about their favourite songs poll with a question like Exclusive Look to create a delightful "What's the most creative thing E.g. Expert at something? E.g. Give a behind-the-scenes "waiting room" experience"; you did recently?" Create real-time tour of your space. Show your find out what participants The top three benefits of using tutorials/how-tos that audience where you turn your want to learn and interactive content to be improving will help your audience ideas into reality before the customise your content. brand loyalty, increasing data learn something new. event/session. captured and higher engagement rates. (Kapost.com) Most marketers find the second most effective type of video content, after customer testimonials is Gamify Fresh Perspectives tutorial videos. (Curata) E.g. Plan a Trivia Night where participants get E.g. Get unexpected speakers to Global Experience to learn about a topic share their stories and insights. of their interest through Finding a kidpreneur to talk about E.g. Invite people from around the world a night of fun and creativity for example, would add to join your event. Get them to share games. Make sure you great flavour and new learning! where they are joining from in the chat. always have prizes! Make reference to the different countries represented in the room so everyone gets an international experience.

29 30 What’s This Cable?

USB-C/Thunderbolt 3 Mini HDMI/HDMI

USB-C is one of the most popular ports for power HDMI or "High-Definition Multimedia and data transfer used in phones and even for Interface." HDMI is a trademark and brand macs in recent times. Thunderbolt 3 combines name for a high-quality, digital interface Thunderbolt, USB, DisplayPort and power via a used to transmit audio and video data in a single USB-C connector. single cable.

LAN Ethernet Cable This is the cable you would use for a wired internet TRS & TRRS 3.5mm Audio connection. It helps improve stability and speed. Connectors Not all computers will have a ethernet port so you may need an adapter to use this Despite being the exact same size and identical in appearance, TRS is marked by 2 bands around the connector while TRRS marked with 3 bands. A TRS connection is used for mono audio, while a TRRS connection is for stereo audio. Most USB/Micro USB computers and phones have a TRRS TRRS TRS Connector Connector connection. These are used primarily to connect devices to your PC or laptop. You can distinguish the two by size and shape. The cables have the ability to send both power and data through them.

31 32