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Second Edition VOL II JUNE 2017 MODERN GUIDE TO EQUALITY Advancing equality in the workplace SECTION MODERN GUIDE TO EQUALITY VOL II introduction The Female Quotient has created The Modern Guide to Equality to accelerate the change in the workplace we want. In partnership with Atlantic Media Strategies and Catalyst, we are addressing the problem holistically, com- bining generational insights, workplace trends and interviews with industry leaders to develop a toolkit and corporate workshops with next-step actions for change. The mission is clear: to advance equality in the workplace. In January of 2017, we released the first issue of The Modern Guide To Equality. This current issue (Vol II) provides new research on generational and work- place trends, insights and strategy from business leaders and new next step solutions to activate change. Within this issue, we have taken a closer look at the values and character- istics associated with leadership today. Why? Because it is leadership that moves the world. Leaders start the discussions around issues that matter the most and then model and champion the change needed. Leaders drive change by improving processes, operations and communication. “Change is certain. Leadership ensures that change is intentional.” – Jepson School of Leadership, University of Richmond. There are significant changes in the defining characteristics of the most successful corporate leaders of today and of those leaders who will drive future progress. In many ways, the younger generations are influencing leaders to think and lead differently. Today’s best corporate leaders require an ability to not only think critically and communicate effectively, but the flexibility to embrace the ideals of collaboration, curiosity and even failure. Diversity of thought, perspective and experience is imperative to innovation and increased profitability … the leaders of tomorrow recognize this and use diversity as a strategic tool. The Modern Guide to Equality continues to evolve and provide solutions for change in corporations. This living and breathing playbook is powered by collaboration with industry leaders, business experts and employees at every level of the corporate pipeline. As always, we look forward to working together and leading each other to a new reality. THE FEMALE QUOTIENT 2 VOL II MODERN GUIDE TO EQUALITY INTRO THE FEMALE QUOTIENT About The Female Quotient The Female Quotient is committed to advancing equality in the workplace through collaboration, activating solutions for change and creating accountability. We believe that when you put women in any equation, the equation gets better. Diversity adds a competitive advantage that enables companies to be stronger and more successful. We work with forward-thinking brands dedicated to improving the future of equality by providing them with the tools they need to authentically be a part of the conversation and impact change. Consumer insights, cultural analysis and new standards of accountability are helping us build the foundation for the future we want. 3 INTRO MODERN GUIDE TO EQUALITY VOL II INSIGHTS PARTNERS About Atlantic Med ia Strategies The award-winning consulting firm and creative agency of The Atlantic, Atlantic Media Strategies (AMS) helps organizations advance the ideas and issues that move our world. AMS work closely with brands to answer big questions, navigate transformation and growth, and design and develop solutions. Born of The Atlantic’s transformation from legacy brand to media pioneer, AMS draws insight from their “living lab” of audiences, their global client base, and their constant analysis of media trends—and AMS puts that knowledge to work for their clients. About Catalyst Catalyst is the leading nonprofit organization whose mission is to accelerate progress for women through workplace inclusion. Catalyst is dedicated to creating workplaces where employees representing every dimension of diversity can thrive. Catalyst act as a catalyst through pioneering re- search, tools and services, events and recognition programs. Together, these offerings raise awareness of how inclusion benefits today’s global businesses and provide guidance and solutions on how to enact real change. Catalyst invites women, men and organizations to join in building the inclusion that will change business, society and lives for the better. 4 VOL II MODERN GUIDE TO EQUALITY INTRO collaborators ANNABEL RIVKIN & EMILIE MCMEEKAN Annabel Rivkin’s background is in journalism and she has also been ATTICA JACQUES CINDY SOLOMON working in branding and com- Attica Alexis Jaques is Under Cindy Solomon is the President & mercial narrative creation for 10 Armour’s Vice President of Global CEO of Cindy Solomon & Asso- years. Three years ago, she set up Brand Marketing, Women’s and CAROLYN EVERSON ciates. She is a world-renowned Bee Works, a storytelling agency Youth. Since joining the brand Carolyn Everson is Vice President, leadership expert, author and that provides creative strate- in 2016, Attica has spent her Global Marketing Solutions at speaker who helps Fortune 1000 gy, content and tone of voice first year at the helm of recent Facebook, where she leads the companies build Courageous for luxury beauty and fashion women’s efforts, most notably the company’s relationships with top LeadersTM, better enabling their brands. Clients include Jo Malone, widely-successful “I’m Pretty” cam- marketers and agencies. teams and organizations to com- Orlebar Brown, Dior, Fenwick and paign. She was recently honored Carolyn oversees a team of pete and win in today’s custom- Value Retail. She continues to be on Advertising Age’s “Women to regional leaders and the teams er-driven economy. Editor-at-Large of Tatler and a Watch” list as one of 20 women focused on global partnerships, With her signature Coura- columnist for the ES magazine. who are breaking new ground in global agencies and Facebook’s geous Leadership and Coura- Emilie McMeekan’s most advertising and media. Creative Shop. geous Leadership for Women recent incarnations have been Attica arrived at UA after Carolyn has been named keynotes and live leadership as Deputy Editor of Tatler and serving as Gap Brand’s Vice Pres- to AdWeek’s “AdWeek 50” since programs, Cindy trains thousands Features Editor of The Evening ident of Global Brand Marketing. 2013. She is on the Board of of leaders each year, helping them Standard newspaper. Emilie is She led and developed several of Directors of Hertz Global identify, nurture and leverage renowned throughout the industry Gap’s international award-winning Holdings, Inc., DonorsChoose, the leadership potential in their for her ability to identify trends, campaigns, including Left Weave Effie Worldwide, Mobile Market- employees and teams. The result generate ideas and skillfully com- Denim, Hello, (RED) in Japan and ing Association and She Runs It. is higher performance, higher mission news-generating commen- Be Bright. She also championed She is the Chair of We Day, New engagement and increased inno- tary on little time and less money, a global girls empowerment York and is a member of the vation. as well as being a remarkable initiative in partnership with Ellen Henry Crown Fellowship. Cindy counts among her people manager. Degeneres. Carolyn holds a bachelor’s clients 26 J.D. Power Award Annabel and Emilie founded Attica serves on the Board of degree from Villanova Universi- winners and industry leaders such The Midult in 2016. They have Advisors for The Smithsonian Mu- ty and a master’s degree from as Google, Alaska Airlines, UPS, a combined journalistic experi- seum, Anacostia and has served Harvard Business School. She is a Oracle, Wells Fargo and Dow, ence of over 30 years and have on the Board of Directors for member of the Villanova Univer- among others. worked together on and off for RUSH Philanthropic Arts Founda- sity Board of Trustees and is a Cindy is also a best-selling over 15. Oxbridge educated, they tion. She is a founding member of Trustee of Montclair Kimberley author on the topic of leadership, have worked across all platforms, the Board of Advisor’s for Project Academy. She resides in New with books Creating a Culture of monthly, weekly, daily and digital, Inkblot, a media consultancy fo- Jersey with her husband and their Courage and The Rules of Woo, and across all areas – from in- cused on creating positive images twin daughters. both available on Amazon. vestigative to fashion to news to of women and people of color. beauty to social commentary. 5 INTRO MODERN GUIDE TO EQUALITY VOL II DANIELLE MAGED GABRIELLE Danielle Maged was named FITZGERALD Executive Vice President of Gabrielle Fitzgerald is the Global Solutions, Fox Net- founder and CEO of Panorama, GWEN K. YOUNG works Group, in July 2015. a non-profit action tank working Gwen K. Young is the Director of Ms. Maged is responsible to solve global problems through the Global Women’s Leadership for creating, developing and audacious thinking and bold Initiative and Women in Public executing strategic partner- action. Service Project at the Wilson ships across the domestic DENISE HEWETT For more than two decades, Center. Gwen brings to her posi- and international media assets Denise started Scriptd as a way Gabrielle has led teams and tion over 25 years of experience in of Fox Networks Group (FNG) to empower creators/screen- collaborated with partners to international public service. and 21st Century Fox. She plays a writers and connect them spark global change. Previously, As a public policy profession- pivotal role in driving strategy and directly with their audiences she directed the $100 million al, Ms. Young has advocated for building strategic alliances with top and the entertainment industry. Ebola Program at the Paul the role girls and women play in marketers in order to drive revenue They’ve had 6 movies optioned G. Allen Family Foundation, political, social and economic de- for FNG’s brands. Additionally, she to date. Denise was previously investing in creative approaches velopment. Gwen has also worked oversees sales for National Geo- Director of Sales and Marketing to combat the Ebola outbreak in in Africa with private sector and graphic across all platforms.
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