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C&R Attachments Cover Tokoroa Office: Phone (07) 885 0340 Fax (07) 885 0718 Putaruru Office: Phone (07) 883 7189 Fax (07) 883 7215 Tirau Agency (Information Centre): Phone (07) 883 1202 Private Bag 7 (Torphin Crescent) Tokoroa 3444 Website: www.southwaikato.govt.nz Email: [email protected] Corporate and Regulatory Public Meeting Agenda 9 September 2021 Attachments to Reports Item 5.3 Executive Group Report – August 2021 Item 5.4 Hamilton and Waikato Tourism Annual Report to June 2021 Item 5.5 Te Waka Service Level Agreement January to July 2021 TM the South Waikato … discover it … live it … love it … South Waikato Media Coverage 03 June – 26 August 2021 Toyota Presentation – V e r s i o n 0 1 Coverage summary Wright Communications achieved 20 pieces of coverage for various South Waikato stories throughout the months of June, July and August, with six print stories, nine online stories and five social media mentions amounting to a combined reach of 4,329,400. At the beginning of June, Wright Communications secured two pieces of coverage in the Waikato Business News digital and print editions focused on Tokoroa-born Ashleigh Hawera’s activewear business success, highlighting the hardwork and dedication she had put into her all-female, Maori run business in the district. Wright Communications also worked with South Waikato District Council and Senate SHJ to manage the announcement that Olam is planning to build a dairy plant in Tokoroa. Coverage included both Farmers Weekly digital and print editions, Stuff.co.nz and the front page of the Waikato Times. All articles included reference to the significant investment the facility will bring to the South Waikato district which will bring new jobs and opportunities. These stories had the potential to reach over 2 million readers. Following the completion of the long anticipated South Waikato Trades Training Centre in late July, local iwi Raukawa blessed the site, and the news was picked up by Waikato Business News and shared through a network of social media pages including Te Ohomai Facebook and LinkedIn, South Waikato District Council Facebook and Raukawa Facebook pages. In order engage key local stakeholder groups to inform the local town and district rebranding project Wright Communications managed the production of advertisements that were placed on social media and in South Waikato News to drive participation to the social pinpoint engagement platform. Two stories about the branding project were also secured in South Waikato News and on Stuff.co.nz Presentation – V e r s i o n 2 0 1 P r i n t Waikato Business News Presentation – V e r s i o n 3 0 1 O n l i n e Waikato Business News Online Presentation – V e r s i o n 4 0 1 O n l i n e Farmers Weekly Presentation – V e r s i o n 5 0 1 P r i n t Farmers Weekly Presentation – V e r s i o n 6 0 1 O n l i n e SWDC Site Presentation – V e r s i o n 7 0 1 S o c i a l SWDC Facebook Presentation – V e r s i o n 8 0 1 S o c i a l Raukawa Facebook Presentation – V e r s i o n 9 0 1 O n l i n e Scoop Presentation – V e r s i o n 10 0 1 O n l i n e Voxy Presentation – V e r s i o n 11 0 1 S o c i a l Toi Ohomai LinkedIn Presentation – V e r s i o n 12 0 1 S o c i a l Toi Ohomai Facebook Presentation – V e r s i o n 13 0 1 O n l i n e Toi Ohomai Presentation – V e r s i o n 14 0 1 P r i n t South Waikato Times Presentation – V e r s i o n 15 0 1 S o c i a l SWDC Facebook Presentation – V e r s i o n 16 0 1 O n l i n e Waikato Business News Online Presentation – V e r s i o n 17 0 1 O n l i n e Waikato Business News Presentation – V e r s i o n 18 0 1 O n l i n e Stuff.co.nz Presentation – V e r s i o n 19 0 1 P r i n t Waikato Times Presentation – V e r s i o n 20 0 1 O n l i n e Stuff.co.nz Presentation – V e r s i o n 21 0 1 P r i n t South Waikato News Presentation – V e r s i o n 22 0 1 Media Coverage Analysis Organisation: South Waikato District Council Campaign/Issue: Media coverage 03 June – 26 August 2021 QUALITY RATINGS (0/1 PTS) PUBLICATION MEDIA DATE TITLE PRODUCT REACH NAME TYPE T N TOTAL ES RATING KEY (0/1 (0/1 PT) QUALITY BRAND SENTIMENT VISUAL MENTIO MESSAG PRODUC 12/07 Waikato Business News Activewear startup makes its mark Print Article 161 1 1 1 1 4 Activewear startup makes its mark Article 12/07 Waikato Business News Online N/A 1 1 1 1 4 Article 14/07 Farmers Weekly Olam plans to build dairy plant in South Waikato Online 77,216 1 1 1 1 4 19/07 Farmers Weekly Olam plans to build dairy plant in South Waikato Print Article 77,216 1 1 1 1 4 20/07 SWDC Site South Waikato Trades Training Centre building site blessed by Raukawa Online News Release N/A 1 1 1 1 4 South Waikato Trades Training Centre building site blessed by Raukawa 20/07 SWDC Facebook Social Post 5,996 1 1 1 1 4 South Waikato Trades Training Centre building site blessed by Raukawa 20/07 Raukawa Facebook Social Post 3119 1 1 1 1 4 20/07 Scoop South Waikato Trades Training Centre building site blessed by Raukawa Onine Article 1 0 1 1 3 20/07 Toi Ohomai LinkedIn South Waikato Trades Training Centre building site blessed by Raukawa Social Article 5,311 1 1 1 1 4 20/07 Toi Ohomai Facebook South Waikato Trades Training Centre building site blessed by Raukawa Social Article 1,100 1 1 1 1 4 20/07 Toi Ohomai South Waikato Trades Training Centre building site blessed by Raukawa Online Article N/A 1 1 1 1 4 20/07 Voxy South Waikato Trades Training Centre building site blessed by Raukawa Onine Article N/A 1 0 1 1 3 21/07 South Waikato News South Waikato Social Pinpoint Print Advertisement 18,562 1 1 1 1 4 14/08 SWDC Facebook South Waikato Social Pinpoint Social Post 5,996 1 1 1 1 4 17/08 Waikato Business News South Waikato Trades Training Centre building site blessed by Raukawa Online Article 161 1 1 1 1 4 17/08 Waikato Business News South Waikato Trades Training Centre building site blessed by Raukawa Print Article N/A 1 1 1 1 4 Leading Multinational food company set to build new dairy factory in 19/08 Stuff.co.nz Tokoroa Online Article 1,947,000 1 1 1 1 4 20/08 Waikato Times ‘A strong growing demand for NZ dairy’ Print Article 132,000 1 1 1 1 4 23/08 Stuff.co.nz New signage aims to boost outside recognition of South Waikato Online Article 1,947,000 1 1 1 1 4 25/08 South Waikato News South Waikato signs set to go Print Article 18,562 1 1 1 1 4 AVERAGE TONE AND CRITERION RATING3.9 TOTAL REACH4,329,400 NUMBER OF MEDIA ITEMS 20 BUDGET$4,000 (PR BUDGET FOR MEDIA RELATIONS) COST PER CONTACT/OPPORTUNITY TO SEE $0.0009 (BUDGET DIVIDED BY REACH) Presentation – V e r s i o n 23 0 1 Media Coverage Analysis Key: Reach Total readership and daily unique browsers/viewers of a publication. The tone of each item is rated 1 for positive and 0 for negative. Tone looks at the article’s overall Sentiment perspective on the organisation, product or topic. Should be noted that tone is subjective. Product Visual The product visual is rated 1 for a visual of the client product included and 0 for no visual included. The brand mention is rated 1 for a written mention of the organisation or product and 0 for no Brand Mention mention of the brand in the text. The key messages are rated 1 if key messages from our collateral are included in the text and 0 if Key Messages they are not. Presentation – V e r s i o n 24 0 1 Hailto & Waikato Touris HWT is the regios Regioal Touris Orgaisatio (RTO) whose role is to generate competitive economic benefit through visitor sector strategies focused on increasing visitor length of stay and spend. It leads destination management, destination marketing, business events & conventions, major event coordination and the Thermal Explorer Regional Events Fund for the region. Hamilton & Waikato Tourism is a subsidiary company under the Council Controlled Organisation (CCO) of Waikato Regional Airport Limited. It has a commercial board with Annabel Cotton as its Chair. During the 2020-21 financial year, HWT was funded through a public/private partnership ith the regios touris idustr ad see loal authorities iludig Hailto Cit ad Matamata-Piako, Ōtorohaga, Waikato, Waipā, Waitomo and South Waikato Districts. Hamilton & Waikato Tourism has been relentless in leading the restart, recovery and reset strateg for Waikatos isitor eoo to esure our setor ould oe fro surie to thrie.
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