Reverse Mission 2012 Central Region

May 7-9.

Preliminary program Travel and accommodation Districts of Creativity Reverse Mission 2012

Central Denmark Region would like to welcome our partners in Districts of Creativity to Reverse Mission in the spring of 2012.

We were accepted as a member in the network as of November 2010, and would like to share our best practices in promoting creativity and innovation with you.

Furthermore we would like to use your input to gain inspiration for future development. Central Denmark Region

ƒ Central Denmark Region is the largest of the five Danish regions – covering 13,000 square kilometers. The region has a population of 1.2 million people and has a budget of total 25 billion DKK.

ƒ Specific strengths in the region are within sustainable energy production, processing of food, information and communication technology and advanced manufacturing industry.

ƒ In addition the university and research facilities are of a high international standard.

City of

ƒ Aarhus is Denmark’s second largest city, it has app. 310,000 inhabitants.

ƒ Aarhus has a large student population of app. 40,000 spread across 10 institutions of higher education and 130 lines of study. Aarhus is one of Europe’s youngest cities with the highest number of students pr. 100 capita. is in the world top 100 and top 20 in Europe.

ƒ The city has a number of outspoken economic strengths: information technology, energy (mainly wind energy), architecture/construction, and the food industry. In each of these branches, the city offers a strong mix of business, research, and education. c an di da te ’Knowledge Clusters’ in Aarhus An overview

Location: Aarhus, Denmark

Sun, May 6: Arrival to Aarhus

Mon-Tues, May 7-8: Reverse Mission in Aarhus

Wed, May 9: International Council meeting for DC SPOC members / departure

Deadlines

Deadline for enrolment April 13, 2012

Hotel booking with reduced rates April 22, 2012

On the following pages you’ll learn more about the preliminary program. Be aware that changes may occur - we will keep you up to date. Reverse Mission - preliminary program

Monday, May 7th Tuesday, May 8th Wednesday, May 9th

DC - International Council

Work shop “Creative ICT solutions to societal challenges”

Creative Aarhus

During your visit you will also get a the opportunity to experience Aarhus from different angels and to taste the so-called “New Nordic Cuisine” See links at the end of this presentation Preliminary program, May 7

Theme: Different examples of how creativity and innovation is encouraged i Central Denmark region. Creative networks, education, environments, labs etc. You will visit or meet the following:

Lynfabrikken (Lightning factory) is a people oriented and inspiring environment for creative businesses.

Shareplay is a transmedia network promoting innovation at the cross section between film, animation, gaming and other media platforms.

InnovationLab is an international knowledge center for new technology.

The Kaos Pilots. A business school for kaospilots. Teaches in the fields of leadership, new business design, process design and project design for challenges in business, society and organizations. The program focuses on personal development, value-based entrepreneurship, creativity and social innovation.

Creative Aarhus Network of creative and cultural businesses

…… …… Preliminary program, May 8

Theme: Creative use of ICT. With a focus on interaction and visualization, we will explore the creative ideas that can realize the potential of Smart Cities. We will also host a workshop this day. You will visit or meet the following:

IT City of Katrinebjerg. The ICT cluster of Aarhus.

The Alexandra Institute is a non-profit company that works with application- oriented IT research. Their focus is on pervasive computing, and activating the business potential of their members and customers through research-based userdriven innovation

The Centre for Advanced Visualization and Interaction, CAVI, is a part of the University of Aarhus with activities within the fields of architecture, design, scientific visualization, art and culture

Research centre Digital Urban Living. The objective of the strategic research centre Digital Urban Living is to address new forms of digital urban living reflected by the societal and technological development of the experience economy.

Redia a/s. A company rethinking digital communication.

Workshop A workshop involving all Reverse Mission participants – we need your ideas and opinions! ‘IT City of Katrinebjerg’

ƒ The information technology sector is a key economic priority for the city of Aarhus

ƒ ‘IT City of Katrinebjerg’ contains the IT departments of the Aarhus University, there is a large IT incubator facility, as well as leading IT research institutes.

ƒ In ICT, the university has some world- class research departments that have developed intensive collaborative relations with IT companies and users. For research and development based firms, Aarhus may be a good location because of these research capacities. ‘Creative use of ICT’

ƒ Strong focus on research in digital aesthetics, interaction design and creative use of IT Smart Cities in a Smart Region

In Central Region Denmark we are working hard to find new and creative ways to turn societal challenges into tomorrows business. We have launched several initiatives with this strategic scope, and one of our most ambitious is regarding the development of Smart Cities in our Region.

The intention is to support public-private partnerships and innovation and to establish a platform for local regional actors to work together on innovative solutions for ICT based city management solutions such as waste management, water supplies, energy, tourism and health care.

As a part of the Reverse Mission we would like to organize a workshop with this theme with the intention of displaying our local competencies in co-creation and innovation, and to work together with partners from the DC Network on creating new ideas for ICT based solutions for societal challenges. Hopefully also establish global and collaborative partnerships.

Read more at www.smartregion.dk Smart Cities in a Smart Region Getting here

Travel – see www.visitaarhus.com

There are flights from several destinations throughout the world to two different airports close to Aarhus. If you arrive in Copenhagen Airport – the largest in Scandinavia – you can either choose to fly on to Billund Airport or Aarhus Airport or you can travel by train.

Both from Billund and Aarhus Airport there are airport busses to Aarhus.

Aarhus Airport Situated less than 40 minutes’ drive north east of Aarhus, Aarhus Airport has 10 daily flights to and from Copenhagen Airport.

Billund Airport Billund Airport is the second largest airport in Denmark with direct international services from 26 major destinations in Europe. Travel time to Aarhus city: 55 minutes Accommodation

Hotels can also be found at www.visitaarhus.com

Part of the official program requires bus transfer. Pick-up location will be at the historic Hotel Royal right in the center of Aarhus city.

Hotel Royal Store Torv 4 8000 www.hotelroyal.dk

Rooms have been pre-booked at this hotel from May 6th – May 10th. Rate: Single room 1050 DKK Booking: [email protected] Booking before: April 22, 2012 Booking reference: DCRM2012 Special offer for Saturday night if you arrive on May 5th: Single room 500 DKK. The hotel can also arrange transportation from/to the airports. Target groups for the Reverse Mission

1) People with a general interest in creativity and innovation

2) People working specifically with promoting creativity and innovation

3) People working with creative solutions for societal challenges.

4) People working strategically with ICT as an enabler for societal development Come to Central Denmark Region

- Get inspired - network - and help us connect the pieces! Links – preliminary program

Lynfabrikken – www.lynfabrikken.dk Lasse Schuleit, Co-founder and partner LYNfabrikken http://dk.linkedin.com/pub/lasse-schuleit/1/b91/a22

Shareplay – http://www.shareplay.dk/English-283.aspx Kristian Bang Nørgaard Manager at Shareplay, Panel speaker at CWF 2011 http://dk.linkedin.com/in/bangnorgaard

InnovationLab – www.ilab.dk Mads Thimmer, Co-founder, Innovation Lab http://dk.linkedin.com/pub/mads-thimmer/0/178/16a

Louise Opprud Jakobsen, Lab Agent / International Lead at Innovation Lab http://dk.linkedin.com/in/louiseopprudjakobsen

The Kaos Pilots – www.kaospilot.dk Christer Windeløv-Lidzélius – Principal and CEO www.kaospilot.dk/Christer

Bo Blaabjerg, CEO, KaosWorks http://www.kaospilot.dk/user-profile_68.aspx

Creative Aarhus Kristian Krämer, Research & Innovation Specialist at The Alexandra Institute Ltd http://dk.linkedin.com/in/kristian0kramer Aarhus University – www.aau.dk Ole Sejer Iversen - Professor at Aarhus University http://www.engagingexperience.dk/Welcome.html

CAVI – www.cavi.dk Morten Lervig, Head of department http://dk.linkedin.com/pub/morten-c-lervig/2/774/33b

Digital Urban Libing – www.digitalurbanliving.dk Martin Brynskov, Associate Professor in Interaction Technologies at Aarhus University http://dk.linkedin.com/in/brynskov

Redia A/S – www.redia.dk BalaSuthas Sundararajah, CEO http://dk.linkedin.com/pub/balasuthas-sundararajah/5/6b9/b1b

Kenneth Holm, Project Consultant http://dk.linkedin.com/pub/kenneth-holm/6/b61/174

Smart Aarhus – www.smartaarhus.dk Line Gerstrand Knive, Consultant at City of Aarhus http://dk.linkedin.com/pub/line-gerstrand-knive/5/312/6b4

Smart Region – www.smartregion.dk Jonas Kroustrup, Project Manager http://dk.linkedin.com/pub/jonas-kroustrup/0/246/7a6 Morten Falbe-Hansen Project manager Regional Development Central Denmark Region

Tel. +45 2165 0247 [email protected]