QUARTER 4 - 2019 BETWEEN OCTOBER & DECEMBER 2019, ON BBC SOUNDS WE HAD…
250 million plays of all content across radio, podcasts and music mixes
A growing weekly audience with a record of 2.9 million users in w/c 9th December across the app, website and voice activated devices
A record 107.6 million plays to on-demand radio and podcast content in this
quarter, up from 49.8 million plays in previous quarter when iPlayer Radio was
also still in use
A festive boost to our Music Mixes with a record of nearly 1.8 million plays
Source: BBC ATi, Q4: w/c 30/09/19 – w/c 23/12/19 inclusive 2 BBC SOUNDS HOW ARE AUDIENCES LISTENING?
Live v On-demand (Hours) Live v On-demand (Plays)
33% 44% 56% 67%
Live On-demand
Source: BBC ATi, Q4: w/c 30/09/19 – w/c 23/12/19 inclusive BBC SOUNDS BBC SOUNDS – ON-DEMAND RADIO
Top Ten OD Programmes: Plays – All Top Ten OD Programmes: Plays – U35 Top Ten OD Programmes: % – U35 skew
1 The Archers – R4 1 Radio 1’s Dance Anthems – R1 1 Kenny Allstar – 1X
2 Drama – R4 2 The Archers – R4 2 Maya Jama – R1
3 Desert Island Discs – R4 3 Radio 1 Anthems – R1 3 Radio 1 Breakfast with Greg James – R1
4 The Archers Omnibus – R4 4 Radio 1’s Scott Mills Daily Podcast – R1 4 Nick Grimshaw – R1
5 Wimsey – 4E 5 Football Daily – 5L 5 Radio 1 Anthems – R1
6 I’m Sorry I Haven’t A Clue – R4 6 Desert Island Discs – R4 6 Scott Mills – R1
7 Paul Temple – 4E 7 The Unbelievable Truth – R4 7 Jordan North – R1
8 The Now Show – R4 8 I’m Sorry I Haven’t A Clue – R4 8 The 1Xtra Breakfast Show with Dotty – 1X
9 In Our Time – R4 9 In Our Time – R4 9 DJ Target – 1X
10 The Unbelievable Truth – R4 10 Radio 1 Breakfast with Greg James – R1 10 Rickie, Melvin and Charlie – R1 %U35 filtered on min. 10,000 U35 plays
4 Source: BBC ATi, Q4: w/c 30/09/19 – w/c 23/12/19 inclusive BBC SOUNDS BBC SOUNDS – MUSIC MIXES We had a record 1.8m plays to our Music Mixes during Quarter 4 2019 – and during December alone there were nearly 840k plays
Top Ten Music Mixes Q4 2019
1 Christmas Mixes
2 Mindful Mix
3 Pace Setter from Get Active
4 Classical Focus
5 The Morning After Mix
6 Radio 1 Playlist
7 The Takeover Mix
8 Strictly Dance Party
9 The Happy Hour from Radio 1
10 Kings & Queens of Pop
5 Source: BBC ATi, Q4: w/c 30/09/19 – w/c 23/12/19 inclusive BBC SOUNDS BBC SOUNDS – PODCASTS
Top Ten Podcasts: Plays – All Top Ten Podcasts: Plays – U35 Top Ten Podcasts: % – U35 skew
1 Brexitcast – 5L 1 Brexitcast – 5L 1 Tell It – R1 RuPaul’s Drag Race UK: The Podcast – BBC 2 You’re Dead To Me – R4 2 You’re Dead To Me – R4 2 Sounds 3 Intrigue – R4 3 The Missing Cryptoqueen – BBC Sounds 3 The Gemma Collins Podcast – R1
4 The Missing Cryptoqueen – BBC Sounds 4 Beyond Today – R4 4 Tailenders – 5L
5 The Whisperer in Darkness – R4 5 Intrigue – R4 5 Unexpected Fluids – R1
6 Beyond Today – R4 6 Evil Genius with Russell Kane – BBC Sounds 6 GrownUpLand – R4
7 Evil Genius with Russell Kane – BBC Sounds 7 The Whisperer in Darkness – R4 7 No Country For Young Women – BBC Sounds
8 Fortunately…with Fi and Jane – R4 8 That Peter Crouch Podcast – 5L 8 Global News Podcast - WS Have You Heard George’s Podcast? – BBC 9 Fake Heiress – R4 9 9 That Peter Crouch Podcast – 5L Sounds Have You Heard George’s Podcast? – BBC 10 10 Tailenders – 5L 10 Fashion Fix with Charli Howard – BBC Sounds Sounds %U35 filtered on min. 10,000 U35 plays
6 Source: BBC ATi, Q4: w/c 30/09/19 – w/c 23/12/19 inclusive BBC SOUNDS BBC PODCASTS AND ON-DEMAND RADIO PROGRAMMES ON THIRD PARTY PLATFORMS
In total there were 230 million global podcast downloads across the world between October and December 2019.
Amongst UK audiences, Desert Island Discs, The Archers and Brexitcast proved most popular
Top Podcasts – Global Downloads Top Podcasts – Global Downloads
1 Global News Podcast – WS 11 Business Daily – WS
2 In Our Time – R4 12 Witness – World Service
3 The Documentary – WS 13 6 Minute English – WS
4 Desert Island Discs – R4 14 The Infinite Monkey Cage – R4
5 5 Live’s Football Daily – 5L 15 Newshour – World Service
6 The Archers – R4 16 More or Less: Behind the Stats – R4
7 The English We Speak – WS 17 Kermode and Mayo’s Film Review – R5 Live
8 Brexitcast – 5L 18 50 Things That Made the Modern Economy – WS
9 Friday Night Comedy from BBC Radio 4 – R4 19 Beyond Today – R4
10 Woman’s Hour – R4 20 Intrigue – R4
7 Source: BBC Podcast downloads server, Oct-Dec 2019, Global downloads BBC SOUNDS NOTES
The data and insight provided in this pack covers the period Oct – Dec 2019 (Q4). This follows the iPlayer Radio switch over period and should be taken into consideration when comparing data with the previous quarter (Q3: Jul-Sep 2019).
Sources: BBC ATi, Q4: w/c 30/09/19 – w/c 23/12/19 inclusive 8 BBC Podcast downloads server, Oct-Dec 2019, Global downloads. BBC SOUNDS