FOR MORE INFORMATION: Jessica Butera The Food Group 212-329-6273
[email protected] Kraft Foods 847-646-4538
[email protected] FOR IMMEDIATE RELEASE Boost Water Sales with Top-Selling Flavor Enhancers – MiO, CRYSTAL LIGHT and KOOL-AID1 December 16, 2013 – Squeeze in more profits and capitalize on the flavored water trend with the three leading brands in the liquid concentrate category: MiO, CRYSTAL LIGHT and KOOL-AID.2 Available in a variety of thirst-quenching on-trend flavors, single-serve liquid concentrates appeal to a broad customer profile. As the demand for carbonated beverages continues to decline,2 liquid concentrates provide an attractive add-on opportunity for both tap water drinkers and bottled water customers to reverse slumping beverage sales. Portable and pocket-sized for on- the-go hydration, water enhancers allow customers to personalize their drinks with the right amount of flavors. Just open the lid, dilute in water and enjoy! Made with the highest quality ingredients and natural flavors, MiO single-serve liquid concentrate enhances the flavor of water with 0 calories, 0g carbs, no sugar and low sodium. Rated a top-10 beverage brand,3 MiO showed 87% growth in 2012.4 The most popular MiO flavors include: Cherry Blackberry, Orange Tangerine, Energy Black Cherry and Fit Berry Blast. As the #1-selling non-carbonated sugar-free powdered drink mix,5 CRYSTAL LIGHT boasts 90% aided brand awareness.6 Single- serve liquid concentrates, like revitalizing CRYSTAL LIGHT Mango Passionfruit, instantly transforms water into a new refreshing drink with 0 calories per serving and a refreshing better-for-you appeal.