A multi-campus university accredited by NAAC with A grade

knowledge enriched by human values Her Holiness Mata Amritanandamayi Devi

Her Holiness Mata Amritanandamayi Devi is the personification of Divine love and compassion. Her entire life is an eloquent commentary on the nature of selfless unconditional love. Her every look, word, and deed, nay Her very breath, is for the sake of others. She is the mother of all, the mother of the poor and destitute, the mother of sorrowing and suffering humanity. Like a torrential river of Divine love, AMMA flows out to all parched hearts and famished souls, soothing their pains, lifting their burdens and awakening them to the splendor of the Self. The personal touch, the warmth, the compassion, the tenderness and deep concern She shows for everyone, the spiritual charisma, innocence and spontaneity ever so natural to Her, are unmistakably unique.

She is the mother of all,

the mother of the poor and destitute,

the mother of sorrowing and suffering humanity.

Mata Amritanandamayi Math

It is amazing to witness how the Mata Amritanandamayi Math has blossomed into a worldwide organization by AMMA’s Divine will, within an unbelievably short span of time. From its humble beginning as a small ashram located in a tiny fishing village on the coast of , the math has today grown into a multi-faceted spiritual organization with its humanitarian projects reaching every corner of the world. Mission work of the Math aimed at spreading the message of AMMA’s love and spiritual wisdom, education, medical care, rehabilitation, environment protection and food and shelter. PRANAMS

Her Holiness Sri Mata Amritanandamayi Devi Chancellor, Amrita Vishwa Vidyapeetham Education for Life The main purpose of There are two types of education: education should be to impart a education for a living and education for life. culture of the heart - a culture based on When we study in college, striving to become a doctor, a professional, a lawyer, spiritual values or an engineer-this is education for a living. On the other hand, education for life requires understanding the essential principles of spirituality. This means gaining a deeper understanding of the world, our minds, our emotions, and ourselves. We all know that the real goal of education is not to create people who can understand only the language of machines. The main purpose of education should be to impart a culture of the heart - a culture based on spiritual values.

Communication through machines has even made people in far off places seem very close. Yet, in the absence of communication between hearts, even those who are physically close to us seem to be far away.

Today’s world needs people who express goodness in their words and deeds. If such noble role models set the example for their fellow beings, the darkness prevailing in today’s society will be dispelled, and the light of peace and non-violence will once again illumine this earth. Let us work together towards this goal.

(Excerpts from the speech delivered by Her Holiness Sri Mata Amritanandamayi Devi at the Parliament of World Religions held at Barcelona-Spain 2004.)

Chancellor Amma Awarded Honorary Doctorate

The State University of New York (SUNY) presented Amma with an honorary doctorate in humane letters at a special ceremony held on May 25, 2010 at Lippes Concert Hall in Slee Hall on the University at Buffalo North Campus.

Prospectus 2014 Amrita Vishwa Vidyapeetham 2 Swami Amritaswarupananda Puri President, Amrita Vishwa Vidyapeetham Vice-Chairman, Mata Amritanandamayi Math

Aum Amriteswaryai Namah.

We, the Amrita family, welcome you with open arms and open hearts to this great institution of Amma’s infinite compassion and love. To become special or extraordinary is the dream of every ambitious student. But how does one become special? is it only through academic excellence? Of course, that is part of it, but academic brilliance alone is not enough. The most important thing in building your life and future is your ability to focus on your inner self and to realize the inherent abilities there within.

When you graduate and enter the practical world of opportunities and challenges, you may find yourself among thousands of competent professionals. What will you have over them? It will be your ability to tap into your inner source and let flow the grace you find there into your work. The extent to which you will be able to do this will depend entirely on how open you are to the beautiful opportunities available at Amrita.

May you ever remain open to Amma’s grace.

With Love and Prayers.

Ever in Amma,

Swami Amritaswarupananda Puri

Amrita School of Arts and Sciences, Prospectus 2014 3 Swami Purnamritananda Puri Secretary Mata Amritanandamayi Math

“ Life skills of Aum Amriteswaryai Namah. Personality of everyone who comes into the fold of Amrita Institutions will attune towards genuine balance between their Karma and Dharma. Our vision is to students are embrace the universal appeal of ’s great spiritual wisdom.

Essence of divine grace is sure to flow from fearless righteous efforts in our chosen sharpened path of life. One should be willing to change oneself for both self improvement and for the progress of the society. The natural human emotions of the heart truly with values” contribute to the real growth of self and society. The most important growth in a person’s life is his inner growth and not physical or intellectual growth alone.

May Amma’s compassion and grace be showered on all of us.

With love and prayers,

Swami Purnamritananda Puri

Prospectus 2014 Amrita Vishwa Vidyapeetham 4 Brahmachari Abhayamrita Chaithanya Pro-Chancellor Amrita Vishwa Vidyapeetham

We welcome every batch of students with renewed enthusiasm. We have to be identified for our academic rigor and deep commitments to human values. We mean to guide our students into exemplary models in their chosen profession.

And our Alumni have more than proved what we mean. And this has added confidence to us and takes the mission, for which ‘AMMA’ has set up these temples of learning, to its logical conclusion. Come into Amrita to lead an intense life of academics flavored with universal human values. We shall send you out into your field of specialization as our Ambassadors.

I am sure you are going to enjoy every bit of the experience here fully.

Brahmachari Abhayamrita Chaithanya

Amrita University is both young and immensely dynamic, with a unique holistic approach to produce leaders in all of its disciplines. At Amrita Vishwa Vidyapeetham, we have assembled some of the most well known academicians, entrepreneurs, executives, inventors, philanthropists, researchers and scientists to guide us in this noble endeavour. We have launched International Centres of Excellence with strong partnerships with some of the highest ranked Universities from all over the world in many of the foremost frontiers of Arts, Science, Management, Technology, Healthcare and Life Sciences.

A very hearty welcome to you to this sacred temple of learning and leadership, and Dr. P. Venkat Rangan we hope you can become part of this exciting venture. Vice Chancellor Invoking Amma’s grace on all of us. Amrita Vishwa Vidyapeetham Dr. P. Venkat Rangan

Amrita School of Arts and Sciences, Kochi Prospectus 2014 5 Prof. C. Parameswaran Director, Corporate & Industry Relations Amrita Vishwa Vidyapeetham

India is fortunate to have 65% of its population below the age of 35. But number will not add value unless our youth are educated and equipped with skills needed by the market place. Amrita institutions have embarked on this mighty mission of providing quality education to the young and dynamic students on our roles with high accent on human values and requisite skills. The corporate world have, time and again, expressed their satisfaction with the performance of our students and alumni. It is manifest in their eagerness to come to Amrita year after year for placement and other industry-institute interactions.

In Amma’s service,

Prof. C. Parameswaran

Higher Education is the stage in which the complete personality of the students blossom out, along with their acquisition of the state of the art knowledge.

So it is essential that at this stage, individual attention is given to each student to ensure that, they imbibe the right values and attitudes in life. This helps them to develope an emotional balance in life, which in turn makes their life more happy and meaningful, not only for their near and dear ones, but also for the community around them. This is what Amma’s sankalpa.

In Amma’s service,

Dr. S.Krishnamoorthy Dr. S.Krishnamoorthy Dean (Administration) Amrita Vishwa Vidyapeetham

Prospectus 2014 Amrita Vishwa Vidyapeetham 6 Dr. U. Krishnakumar Director Amrita School of Arts and Sciences, Kochi

Amrita School of Arts and Sciences has experienced a saga of incessant growth. Training methodologies delivering content of global standards and excellence in career orientation has ever been our hallmark. Obviously it’s a chosen venue for many youngsters to pursue higher studies.

The campus is sanctified by the spirit of Amma’s abounding care and compassion. Hard work and dedication of staff members is rooted deeply in the spirit of service to the mother land. Research is given utmost importance here. Many faculty members are pursuing research.

By the Grace of Amma we are now scaling newer heights towards the destination of distinction in excellence. May the compassion and blessings of Amma always flow within us.

With prayers and pranams.

Dr. U. Krishnakumar

I understand that the Amrita School of Arts and Sciences, Kochi is publishing its prospectus for the academic year 2014-2015. Watching over the progress of the institution in pursuit for excellence in higher education one feels that its achievements are praise worthy. Apart from running courses of immense value to the society, it has also embarked on research activities in a big way. I wish the School the very best in carving out a new constituency of its own in the cause of higher education in the country.

Dr. N. Unnikrishnan Nair

Dr. N. Unnikrishnan Nair Academic Advisor (Former Vice Chancellor of Cochin University of Science and Technology)

Amrita School of Arts and Sciences, Kochi Prospectus 2014 7 Amrita Vishwa Vidyapeetham is a rapidly developing world-class university, offering under-graduate, post-graduate, and doctoral programmes in wide ranging disciplines like Engineering, Information Technology, Management, Commerce, Medicine, Ayurveda, Education, Nano Sciences, Social Work, Languages, Sciences, Visual Media and Mass Communication.

Our Mission

“To provide value based education and mould the character of the younger generation through a synthesis of science and spirituality so that their earnest endeavor to achieve progress and prosperity in life is matched by an ardent desire to extend selfless service to the society, one complementing the other.”

Amrita Vishwa Vidyapeetham was conferred the ‘University’ status under ‘Section 3 of UGC Act 1956’ by the Government of India in 2003.

Prospectus 2014 Amrita Vishwa Vidyapeetham 8 CAMPUSES

CONSTITUENT SCHOOLS

UG & PG PROGRAMMES

Amrita in group ‘1’

Amrita is one of the only two Engineering / Medical / Arts and Science Deemed Universities in South India to be categorised in Group 1, out of the 126 Deemed Universities assessed by the high power committee appointed by the Ministry of Human Resources Development, Government of India, “...... those institutions which, on an aggregate of their achievements and performance as well as potential, justify their continuation as Deemed Universities....”

(www.education.in)

School offers SIX post graduate (P.G.) and FIVE under graduate (U.G.) programme under the various departments.

Amrita School of Arts and Sciences provides hostel for girls and college bus facility for day scholars coming from Kochi city and suburbs.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 9 NAAC awards A Grade to

Board of Management

Swami Amritaswarupananda Puri, President (Vice Chairman, Mata Amritanandamayi Math)

Swami Ramakrishnananda Puri (Treasurer, Mata Amritanandamayi Math)

Amrita University is accredited with the highest grade of ‘A’ Brahmachari Abhayamrita Chaitanya, Pro Chancellor by the National Assessment and Accreditation Council. Dr. P. Venkat Rangan, Vice Chancellor

The National Assessment and Accreditation Council (NAAC) awarded an Prof. K. R. S. Murthy, Former Director, I. I. M., Bangalore A grade to Amrita Vishwa Vidyapeetham. A large team was deputed from Dr. Prem Nair, Medical Director the national accreditation body in Bangalore to visit all 15 schools on our Amrita Institute of Medical Sciences (AIMS), Kochi FIVE campuses located in THREE different states, during the first week of Dr. U. Krishnakumar, Director November 2008. Amrita School of Arts and Sciences, Kochi

Dr. Shantikumar V. Nair, Dean (Research)

Dr. Bipin Nair, Dean Amrita School of Bio-Technology

Dr. Bharat Jayaraman, Professor of Computer Science University at Buffalo (SUNY), USA

Sri. Sunilkumar, I. A. S. Joint Secretary, Ministry of H. R. D., Govt. of India

Prof. Ashok Chandra, UGC Nominee

Dr. S. Krishnamoorthy, Secretary and Dean (Administration)

Prospectus 2014 Amrita Vishwa Vidyapeetham 10 Amrita Vishwa Vidyapeetham, the Deemed University under the MATH is one of the fastest growing institutions of higher learning, with strong support from Industries, Government and other agencies in India and abroad. Amrita University has a rare distinction of being conferred a multi-campus university, with digital libraries, e-learning and telemedicine Network. Amrita School of Arts and Sciences is located in the Kochi campus of this prestigious University in a serene ashram and temple complex.

Our Goals

»» To offer modern, wholesome, quality higher education. »» To develop a new genre of graduates, driven by timeless human values and equipped with the best of scientific and managerial knowledge, creativity and skill; committed to serve mankind and nature with love, trust, tolerance, and humanity. »» To explore the frontiers of arts, science, commerce, languages, visual arts, information science, management, media, communication, healthcare and technology extensively and to apply it further for service of humanity. »» To cherish, uphold, nurture and live by our values.

Amrita School of Arts and Sciences, Kochi functions as a regular college in the Kochi Campus of Amrita Vishwa Vidyapeetham and is approved by UGC and Ministry of HRD, Govt. of India, as per order no. F.20-47/2005/U.3 dt. 19th November 2008. As per statutory norms MCA course is approved by the AICTE also.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 11 Amrita School of Arts and Sciences located in the sprawling and serene Brahmasthanam Temple Complex, on the main NH-17, is leaping towards boundless glory and fame. The campus with most modern infrastructure, faculty and administrative set up has excellent landscape abundant with trees and gardens.

Prospectus 2014 Amrita Vishwa Vidyapeetham 12 In addition to the regular academic programme, the School also has professional expertise in various domain areas of Databases, Client-Server and Visual Programming Tools, Java, J2EE, .NET, E-Commerce, Bioinformatics, Soft Computing, Web Page Designing, Networking, Finance and Entrepreneurship, Life Skills, Visual Media, Short Films, E-Learning, Visual Arts, Languages, Science Communication, New Media, Advertising and Applied Art.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 13 Academic Credentials

AMRITA SCHOOL OF ARTS AND SCIENCES aegis of Mata Amritanandamayi Math, the institution at KOCHI has established itself, by the dedicated has proved its credibility in inparting value based academic initiatives and accomplishments. Under the professional academic and corporate training.

Strewn around with the excellent infrastructure, various subjects. Prior to the formal induction stringent admission procedures, disciplined into the ambit of Amrita Vishwa Vidyapeetham teaching and renowned faculty, the School offers in 2005, the institute was affiliated to the Cochin Under-Graduate and Post-Graduate courses in University of Science and Technology (CUSAT).

Prospectus 2014 Amrita Vishwa Vidyapeetham 14 Departments in the School

» » Department of Computer Scicence and I.T. »» Department of Commerce and Management »» Department of Visual Media and Communication »» Department of English and Languages »» Department of Mathematics »» Department of Corporate and Industry Relations (CIR) »» Department of Library and Information Science

Amrita School of Arts and Sciences, Kochi Prospectus 2014 15 The Computer Science and I.T. Department of Amrita School of Arts and Sciences, Kochi was established with the objective of imparting quality education in the field of Computer Science and I.T. Applications. We aim at carving out graduates with professional knowledge. Many of our Alumni are holding important positions in Department of I.T. industry in India and abroad. Provides generality for developing Computer Science professionals as Programmer, System Analyst, Database Administrator and and I.T. to enhance the applicability

Prospectus 2014 Amrita Vishwa Vidyapeetham 16 Programmes Offered The Department offers the Post-graduate programme – M.C.A. (Master of Computer Applications) and the Under-graduate programme – B.C.A. (Bachelor of Computer Applications)

Resources and Facilities

»» Computer labs at the School are equipped with advanced and »» Networked classrooms fitted with latest audio / video sophisticated cloud computing environment with state-of-the-art equipments. technology. »» Opportunity to get hands-on exposure to diverse »» Over 300 desktop systems are networked over fast Ethernet and operating system platforms and software tools. Wireless LAN using switches and routers. »» Online access to international research journals of IEEE, »» Multiple Dedicated Leased line access with internet-bandwidth of 15 ProQuest, etc. Mbps and 20 VPN dedicated lines. »» IT hubs backed up by 24 hour fail safe power supply. »» Cloud Computing platform with Blade Servers, Storage Servers, Firewall and Manageable Switches. »» e-Learning facilities and Digital Library.

»» Desktops with advanced programming tools and multimedia features. »» Seminar Rooms and a big and lively auditorium with high power PA and projection Systems and stage lightings »» Visual Media Production and Post Production facilities. facilitating events and stage shows.

Cloud Computing platform

Opportunity to get hands-on exposure to diverse operating Over 300 desktop system platforms and systems are networked software tools over fast Ethernet

Amrita School of Arts and Sciences, Kochi Prospectus 2014 17 Department of Computer Science and I.T.

Dr. U. Krishnakumar

Ph. D. (IIT-Mumbai), M.E. Computer Science (I.I.Sc., Bangalore), B. Tech (Calicut) Chairman, Board of Studies and Director Research Supervisor Areas of Interest: Distributed Computing, Medical Informatics, Mentoring, Culture and Media Studies Experience: 39 years academic experience and 20 years research experience in India and abroad

Dr. M.V. Judy

Ph. D.(CS), M.Phil (CS), M.C.A. Associate Professor and H.O.D. Research Supervisor Areas of Interest: Evolutionary Algorithms, Computational Biology Experience: 12 years experience, including 9 years in research. Published papers in referred national and international journals. Principal Investigator of research grant from Department of Science and Technology Government of India and UGC.

C.V. Prasanna Kumar

M.C.A., PGDCA Doing Part-Time Research Assistant Professor - Vice Chairperson (PG) Areas of Interest: Cryptography, Networking, Databases Experience: 17 years academic experience including 6 years abroad, teaching at Woosong Univiersity, Jayang Dong Dong KU Dejeon, South Korea and one year in research.

Nima S. Nair M.C.A., M.Phil (CS), PGDCA, ‘O’ Level Assistant Professor - Vice Chairperson (UG) Areas of Interest: Networking, Medical Informatics, Database Architecture Experience: 14 years experience in teaching.

S. Sumesh

M.Tech.(ISS),M.Sc.(CS),M.C.A.,’O’ Level. Assistant Professor - Vice Chairperson (UG) Areas of Interest: Intrusion Detection System,Network Security,Web Programming Experience: 9 years academic experience. Presented papers in referred journals and conferences.

Ranjidha Pramod

M.C.A., M.Phil (CS), PGDCA, ‘O’ Level Doing Part-Time Research Assistant Professor Areas of Interest: Bio Infomatics, Object Oriented Analysis and Design, Object Oriented Programming Experience: 14 years academic experience, including 3 years in research and two years in industry.

Prospectus 2014 Amrita Vishwa Vidyapeetham 18 Core Faculty

A.S. Mahesh M. Sc. (CS), MBA (Systems and Marketing), M.Phil (CS), PGDCA, ‘O’ Level Doing Part-Time Research Assistant Professor Areas of Interest: Cloud Computing, Networking, Programming Experience: 14 years academic experience, including 3 years in research.

Sreeja Ashok

M.C.A. Doing Part-Time Research Assistant Professor Areas of Interest: Software Engineering, Project Management, Software QA Experience: 14 years of experience in Wipro, including 1 year experience in teaching.

A.G. Hari Narayanan M.C.A. Doing Part-Time Research Assistant Professor Areas of Interest: Bioinformatics, Network Security, Web Programming Experience: 6 years academic experience, including 2 year in research and two years in industry.

R. Nandakumar M.Tech (CS), M.Sc. (Physics) Assistant Professor Areas of Interest: Algorithms, Geometry Experience: 16 years of experience including 8 years in industry, 8 years in research and teaching. He has also published in refereed national journals.

K.G. Gaina

M. Sc. (CS), M.Phil (CS), PGDCA, ‘O’ Level Assistant Professor Areas of Interest: Neural Networks, Data Mining Experience: 14 years experience in teaching.

L. Nitha

M.C.A., M.Phil (CS), PGDCA, ‘O’ Level Assistant Professor Areas of Interest: Data Mining, Micro Processor, Operating Systems Experience: 13 years experience in teaching.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 19 Department of Computer Science and I.T.

M. Soumya Krishnan

M.C.A., M. Sc.(CS), M.Phil (CS) Assistant Professor Areas of Interest: Software Engineering, Data Mining, ITES Experience: 11 years experience in teaching.

V.R. Rajalakshmi

M. Sc. (IT), PGDCA, ‘O’ Level Assistant Professor Areas of Interest: Database Systems, OOPS Programming, Data Structures Experience: 8 years experience in teaching.

Arun Kumar

M.C.A. Assistant Professor Areas of Interest: Image processing, Natural language processing Experience: 4 years experience in teaching. Published papers in referred national journals.

V. Leena

M.C.A. Assistant Professor Areas of Interest: Neural Networks, Object Oriented Technology Experience: 10 years experience including industry and teaching.

G. Deepa

M.C.A. Assistant Professor Areas of Interest: Software Engineering, Client-Server Architecture Experience: 9 years experience in teaching.

Remya Nair M.C.A. Assistant Professor Areas of Interest: Web Technology, OOPS Programming Experience: 6 years experience in teaching.

Prospectus 2014 Amrita Vishwa Vidyapeetham 20 Core Faculty

Sanal Chandran M.C.A., M. Sc. (IT), PGDCA Assistant Professor (Coordinator, ICTS and Cloud Lab) Areas of Interest: Cloud Security, Cloud Forensic, Ethical Hacking Experience: 6 years of experience in teaching and one year in industry.

S. Geetha

M. Sc. (CT), M.Phil. Lecturer

K. P. Ambily M. Sc. (CS), M.Phil. Lecturer

Snigdha Sasidharan

M.Sc. (CS), M.B.A. Lecturer Areas of Interest: Network and Communication Experience: Has 2 years industry experience in India and abroad.

Visiting Faculty and Consulting Experts

K. Maya Menon Dr. B. Kannan MCA, M.Tech. M. Sc. (Quantum Electronics), PMP M.Tech., Ph.D. Director, Xtend Technologies Team Lead and Project Manager Associate Professor, CUSAT Areas of Interest: System Software Device Driver Cognizant Technology Solutions Ltd. Areas of Interest: Cryptography, High Performance Programming, Assembly Language, Hardware Interface Areas of Interest: Project Management, Application Development Computing

Dr. A. Sreekumar S. Malathi Daleesha M. Vishwanath M.Sc., M.Tech., Ph.D. M.Tech. M.Tech. Associate Professor, CUSAT Asst. Professor, CUSAT Asst. Professor, CUSAT Areas of Interest: Cryptography Areas of Interest: Software Engineering Areas of Interest: Artificial Intelligence Project Management, Data Mining, QA Human Computer Interaction

Amrita School of Arts and Sciences, Kochi Prospectus 2014 21 Department of Commerce and Management has been offering under graduate and post graduate programme relevant to the industry requirements in an exemplary manner since its inception. The department is endowed with learned and experienced faculty members and Department of extremely good facilities. The modern world is full of opportunities Commerce and beset with challenges. The challenges can be overcome only by possessing the Management required skill sets.

Prospectus 2014 Amrita Vishwa Vidyapeetham 22 Programmes Offered The Department offers the Post-graduate programme M.Com.– (Finance and Systems) and the Under-graduate programme – B.Com. (Bachelor of Commerce) and B.B.M. (Bachelor of Business Management)

The academic programme M.Com. (Finance and Systems), B.Com. and Bachelor of Business Management (B.B.M.) offered by the department imparts the necessary skills with a solid footage of theory and practice required for the industry, commerce and academia. The curricula defined for the course and the course delivery mechanisms are designed to achieve this objective in an uncompromising stature, meeting international standards.

The Dapartment has initiated the value added Academics by additional coaching for CPT and IPCC to train students to pursue Chartered Accountancy and also train them in Tally Enterprise Accounting software during the regular class time slots.

Department of Commerce and Management Core Faculty

Sony Vijayan

L.L.B., M. L., M.Phil., UGC-NET (Ph.D. Thesis submitted ) Assistant Professor(SG) and H.O.D. Areas of Interest:Commercial Law, Constitution Law, Maritime Law Experience: 16 years teaching experience and practice as a Lawyer. Presented papers in International Conferences and Journals

C.A. Jagdish. S, FCA

FCA Professor Areas of Interest: Finance, Taxation, Auditing Management, Soft Skills Experience: 12 years teaching and 22 years of experience as Chartered Accountant and Project Management Consultant.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 23 Department of Commerce and Management

Dr. S. Venugopal Ph. D., M. Com. Professor and Research Supervisor Areas of Interest: Finance, Marketing, Management Experience: 35 years of experiences in teaching, including 17 years of research.

Dr. A.S. Ambily

Ph. D., M.Com. (Finance) Asst. Professor - Vice Chair Person (UG) Areas of Interest: Finance, HR Experience: 8 years academic experience, including 5 years in research. Published papers in referred journals.

Prof. T.K. Ajaikumar M. A. (Philosophy), PGDBA Professor Areas of Interest: Marketing, Customer Care, HR, Soft Skills Experience: 31 years industry experience in Marketing, HR and Corporate Training. 6 years research experience.

Prof. Sasidharan Uppath M. Com., B. Ed., M.B.A., M. Phil., M. HRM. Professor Areas of Interest: Finance, Marketing, Management Experience: Retired Professor from Collegiate Education. 36 years experience including 11 years research.

K.R. Shabu

M. Com (Finance), M. Phil (Commerce) Doing Part-Time Research Asst. Professor Areas of Interest: Accounting, Finance Experience: 23 years academic experience, including 7 years in research. Published books in Financial Management, Management Accounting and Cost Accounting.

K.G. Rajani

M. Com (Finance), M. Phil (Commerce), UGC - NET, SET, PGDCA Doing Part-Time Research Asst. Professor - Vice Chairperson (UG) Areas of Interest: Cost Accounting, Management Experience: 12 years academic experience, including 4 years in research.

K.V. Vijaylakshmi

M.Com. (Finance), UGC-NET/JRF Doing Part-Time Research Asst. Professor Areas of Interest: Accounting, Management, Research Methodology Experience: 6 years academic experience, including 4 years in research.

Prospectus 2014 Amrita Vishwa Vidyapeetham 24 Core Faculty

S. Girish M. Com., UGC-NET Asst. Professor - Vice Chair Person (PG) Areas of Interest: Finance, Marketing, HRM Experience: 4 year of experience in teaching and 1 year in industry.

G. Aswathy M.Com., UGC-NET Asst. Professor Areas of Interest: Finance, Marketing Experience: 2 years of experience in teaching.

Gayatrilaxmi G. Panicker

MBA (Finance), UGC-NET Asst. Professor Areas of Interest:Finance, Capital Markets Experience: 2 years experience in teaching and 1 year in industry.

R. Preetha

M.Com, MBA (Finance), M.Phill, Doing Part-Time Research Asst. Professor Areas of Interest:Finance, Accounting Experience: 10 years of experience in teaching and reserach.

C.A. Pramod Prabhu S.H. ACA, PGDBA, CISA (USA) Expert Faculty Areas of Interest: Finance, Taxation, Management Experience: 8 years experience in industry as Chartered Accountant and 11 years in teaching.

Sangeetha Venugopal

M.Com. (Finance and Systems), UGC-NET Asst. Professor Areas of Interest:Finance Experience: 1 year industry experience.

Visiting Faculty and Consulting Experts

Dr. K. P. S. Nair Dr. S. K. Ramachandran Nair C.A. G. Satheeshkumar Ph. D. (Operations Management), MBA, M.Tech. MBBS, MS (General Surgery), M. Sc. (Neuro surgery) FCA, CISA Areas of Interest: Management, Logistics and operation Areas of Interest: Neuro surgery, Hospital Administration Chartered Accountant and CISA Dr. Rajagopala Nair C.A. Venugopal C. Govind, FCA C.A. P. J. Johney, FCA Ph. D., M. Com., L.L.B., MBA FCA B. Sc. PGDBA, ACA, CISA (USA) Areas of Interest: Accounting, Finance, Marketing Areas of Interest: Finance, Taxation, Management Areas of Interest: Finance, Taxation, HR

Amrita School of Arts and Sciences, Kochi Prospectus 2014 25 The Department of Visual Media and Communication at Amrita School of Arts and Sciences, Kochi has pioneered Department of a uniquely incorporated combination of innovative media theories and practical Visual Media and works, designed to foster the critical understanding and creative use of the audio- Communication visual media.

Prospectus 2014 Amrita Vishwa Vidyapeetham 26 Students are endowed with a comprehensive Media including TV, Radio and Web, Print Media, grounding in the practical and theoretical areas of Graphics, Multimedia, Animation, Visual Arts, PR Journalism, Mass Communication and Broadcast and Advertising and Film Studies.

Programmes Offered

The Department offers the Post-graduate programme – M.J.M.C. (Master of Journalism and Mass Communication) in Video Production and Broadcasting M.F.A. (Master of Fine Arts) in Visual Media (Animation and Content Management) M.F.A. (Master of Fine Arts) in Visual Media (Applied Art and Advertising) and the Under-graduate programme – B.Sc. in Visual Media

Department has excellent infrastructure with recording studio, post-production facilities, lighting systems, modern video and still cameras, high end multimedia work stations, more than 500 film classics, books, digital library archive and faculty with professional experience.

Media Department provides an equal blend of practice and theory on our Under-graduate and Post- graduate programme. Over the last eight years we have been able to prepare students for a life time work in a hastily changing field rather than training for the industry of the day.

The ultimate objective and mission of the academic programme both at the PG and UG level is to carve out young professionals capable of looking at this world with the newer perspectives. Aimed at the integrated application of creative thoughts into the use of advancements in media technology, the courses offered are innovative and unique.

Department offers three different streams of Post-Graduate programme for the aspiring students - Master of Journalism and Mass Communication (M.J.M.C.) specialising in Video Production and Broadcasting, Master of Fine Arts (M.F.A.) in Visual Media (Animation and Content Management) and Master of Fine Arts (M.F.A.) in Visual Media (Applied Art and Advertising). Department also offers the under-graduate programme B.Sc. in Visual Media.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 27 ProfessionalVideo andStill Cameras

Fully equiped Audio Video studios

LatestStudiolighting andTrolley

Resources and Facilities

»» Visual Media Facilites include Digital and Advanced Video »» e-Learning facilities and Digital Library. cameras and accessories. »» Powerful and state-of-the-art Multimedia workstations »» Visual Media Production and Post Production facilities. including audio and video edit suits. »» Professional Video and Still cameras. »» Multiple Dedicated Leased line access with internet-bandwidth of 15 Mbps. »» Theatre system. »» Networked classrooms fitted with latest audio / video »» Two fully equiped Audio and Video Studios for Post equipments. Production, News Reading and Anchoring. »» IT hubs backed up by 24 hour fail safe power supply. »» Facilities for Film screening and Appreciation sessions. »» Seminar and Film screening Rooms »» An excellent video library with more than 500 world film classics and learning DVDs. »» A big and lively auditorium with high power PA and projection Systems and stage lightings facilitating events and stage shows. »» Latest Studio Lighting and Trolley system.

Prospectus 2014 Amrita Vishwa Vidyapeetham 28 Department of Visual Media and Communication Core Faculty

Dr. P.P. Vijayalakshmi

Ph. D., M. A., PGCTE (CIFL, Hyderabad) Professor - (H.O.D.), Research Supervisor Areas of Interest: Visual Arts, Science Communication, Media Experience: 38 years of teaching in Collegiate Education Service, including 11 years in research. (Also serving Department of English and Languages)

Dr. C.S. Jayaraman

M. A. in English Language and Literature, Ph.D. Professor Areas of Interest: Visual Arts, Dramatics, Music and Film Studies Experience: Retired Professor. 40 years of academic experience, including teaching History of visual arts - Indian and Wastern, Theory of composition, screenplay Writing and Paintings. Presented papers in international conferences. Published books. (Also serving Department of English and Languages)

Dr. K. Sreena

Ph.D., M.A. (English), M.Phill. Asst. Professor Areas of Interest: Literary theory, Film Studies , Technical Communication Experience: 6 years academic experience, including 4 years in research. Presented papers in national and international conferences and published papers in referred national journals. (Also serving Department of English and Languages)

L. Vinod

M.F.A. (Applied Arts), UGC-NET(Visual Art), Diploma in Advanced Computer Arts Doing Part-Time Research Asst. Professor Areas of Interest: Visual Art, Applied Art, Advertising, Art History, Aesthetics, Semiotics Experience: 7 years in the Advertising Industry as Visualizer and Art Director. 10 years in Teaching and Academics including Research. Presented papers in national seminar.

Vidya R

M. A. (Communication), M. Phill (Communication), UGC-NET Doing Part-Time Research Asst. Professor - Vice Chair Person (PG) Areas of Interest: Mass Communication, Media Analysis, Journalism Experience: 7 years experience in teaching. Presented papers in international seminars.

D. Harikrishnan

M.F.A. (Visual Media), Advanced Diploma in 2D and 3D Animation Asst. Professor Areas of Interest: Motion Graphics, Visual Effects, Design Management, Photography Experience: 9 years industrial experience as Animator/ Graphic Artist. 3 years academic experience in teaching.

Swaroopa Kartha M.C.J., M.A. (English) Asst. Professor Areas of Interest: Journalism, Advertising, Copy Writing Experience: 18 years industrial experience as Copywriter and Creative Head in Advertising Industry. 3 years teaching experience. (Also serving Department of English and Languages)

Amrita School of Arts and Sciences, Kochi Prospectus 2014 29 Department of Visual Media and Communication

Geetha R. Pai

M. A., B. Ed., M. Phil. Asst. Professor - Vice Chair Person (UG) Areas of Interest: Literature and Communication Experience: 12 years experience in teaching. (Also serving Department of English and Languages)

Prof. S. Jayaprakash

M.A.(Journalism and Mass Communications), M.H.R.M., M.A.(Literature), L. L. M. PG Diploma (), PG Diploma (Journalism and Mass Communication) Professor Areas of Interest: Mass Communication, Journalism and Law Experience: 30 years of experience in teaching and industry. T. Varun Prabha M. F. A. (Visual Media), UGC-NET Assistant Professor Areas of Interest: Video Production, Photography, Direction Experience: 5 years teaching experience.

R. Sanju M. F. A. (Visual Media), Advanced Diploma in Multimedia Doing Part-Time Research Asst. Professor - Vice Chairperson (Media Labs) Areas of Interest: Videography, Audiography, Video Editing Experience: 9 years academic experience, including 3 years in research and one year in industry. Sunij S. Nair M.C.A, Arena Animation Academy Specialist Programmer Asst. Professor Areas of Interest: HTML5, Web Technology, W3 Standards, Web Programming, Video Game Production Experience: Creative UI designing/developing Consultant. 5 years experiences in IT Industry as Web De- signer / Visualizer and UI Developer. 5 years experience in teaching. M.A. Krishnakumar M. F. A. (Visual Media) Assistant Professor Areas of Interest: Video Production, Photography, Direction Experience: 6 years teaching experience.

Lakshmi Anil

MCJ, UGC-NET Assistant Professor Areas of Interest: Web Content Writing, Effective Communication Experience: 7 years industrial experience in Visual Media.

K.R. Muralikrishnan

B. Sc. (CS), Diploma in Digital Multimedia Asst. Manager (Graphics) Areas of Interest: Video Editing, Graphic Designing Experience: 17 years industrial experience in Visual Media.

Prospectus 2014 Amrita Vishwa Vidyapeetham 30 Core Faculty

R. Vimal Krishnan

M.S. in Communication, UGC-NET Asst. Professor Areas of Interest: Film Studies, Film Theory, Early Cinema, Philosophy of Film, Cultural Studies Experience: 3 years industrial experience.

Smitha Nambiar M.A. (Advertising & PR), Diploma in Business Management Lecturer Areas of Interest: Advertising, Videography Experience: 10 years industrial experience and 4 years experience in teaching. Experience in Pre-production and production of Ad Films and feature films. Aparna Namboodiri

B. A. (History), PG Diploma in Journalism Developer (Visual Media) Areas of Interest: Programme and News Production, Documentary Direction, Script Writing Experience: 12 years industrial experience as Chief Reporter and Sub Editor in various Media. 2 years experience in teaching. Hari S. Kartha

M. A. (Economics), M. J. (Master of Journalism), PG Diploma in Journalism Visiting Professor Areas of Interest: Print and Visual Media, Business Journalism Experience: 32 years experience including teaching and industry. Eminent journlist and panelist for various Media Channels. Served reputed Print Medias like Reuters, Times of India. He holds various positions like Special Correspondent , Stringer, Panelist, Chief Editor, etc in renowned National and International media. Presently Manager (Innovations) Amrita TV. Kumar Chellappan M. A., Diploma in Video Production Visiting Professor Areas of Interest: Radio and TV Journalism, Web Journalism Experience: 30 years of industrial experience including 5 years teaching. Served reputed Medias like , Doordarshan and Asianet. He holds various positions like Principal Correspondent, Producer (News) and Website Editor in media.

Radharamanan

B. Sc. (Chemistry), PG Diploma in Videography Professional Cinematographer Areas of Interest: Videography, Photography Experience: 26 years experience as Cinematographer in Film industry including 10 years experience in teaching. Visiting Faculty and Consulting Experts

T. Kaladharan P. Rajan P.J. Cherian Smt. Leela Menon Diploma in Drawing and Painting Veteran Journalist DFT, B. Sc. Managing Editor Renowned Artist, Sculptor and B. L. (Degree in Law) Professional Cinematographer Secretary, Kerala Kalapeetham Areas of Interest: Journalism, Media Ethics Areas of Interest: Video, Film Dr. K. Ampady Manoj Sebastian Ramesh Ramakrishnan MD, Kerala State Coastal Area B. A., Diploma in Video Post Production B. Sc. (Mathematics), Diploma in Sound Recording & Sound Engineering Development Corporation Video Editor, Channel Sound Engineer, Amrita TV Formerly News Director, Doordarshan Areas of Interest: TV, Film Areas of Interest: Sound Recording and Sound Engineering

Amrita School of Arts and Sciences, Kochi Prospectus 2014 31 Kaleidoscope of our students’CREATIONS

Prospectus 2014 Amrita Vishwa Vidyapeetham 32 Kaleidoscope of our students’CREATIONS

Amrita School of Arts and Sciences, Kochi Prospectus 2014 33 The English language unlocks the doors to a world of opportunities in Literature and Communication. The department of English and other Languages is started Department of English with the objective of enhancing the communication skills and regenerating the and Languages lost literary values.

Prospectus 2014 Amrita Vishwa Vidyapeetham 34 Programmes Offered The Department offers the Post-graduate programme M.A.– (English Language and Literature) 5 Years Integrated

The department offers a five year Integrated M.A. degree Applied linguistics, English Language Teaching, Black Literature, programme in English Language and Literature. A student can Translation Studies and Post Colonial literature. Although the also exit with B.A. after successfully completing three years. The specializations offered in the curriculum may differ in scope and programme is framed on the basis of equal priorities given to emphasis, the focus of core courses is aimed at the development language and literature. The highlight of the programme includes and enhancement of linguistic skills, research and critical abilities, specializations in contemporary areas like Culture Studies, required by the changing global employment scenario.

The department envisages new approaches and expertise in their respective domains. We use modern methodologies in the process of teaching, training pedagogical techniques to promote the students’ skills. and guiding research. The department will constantly The department also has a well equipped library with endeavour to introduce need-based and student-centered books, journals and interactive e-learning content. The learning activities using the latest trends and techniques. main aim of the department is to equip its aspirants to The department functions with highly qualified, attain their higher education without compromising competent and well- trained faculty members who have quality and professionalism.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 35 Department of English and Languages

M. Rajesh M.A. (Eng. Lit.), M.A. (Ling.), M. Phil. M.A. (Translation Studies), P.G. Dip. (English Language Teaching) L.L.B L.L.M. (Cont. Law), L.L.M. (Crimes), PGDBM, UGC-NET Asst. Professor (SG) and H.O.D. (Ph.D. Thesis submitted) Areas of Interest: Culture Studies, Post Colonial Theory, Applied Linguistics Experience: 16 years academic experience, including 7 years in research. Submitted thesis towards PhD in Culture Studies and Postcolonial theory. Also published papers in referred national and international journals. He has also editted books on areas like verbal skills, prose and poetry, etc. (Also Serving in Corporate and Industrial Relations (CIR))

Dr. K. Sreena

Ph.D., M.A. (English), M.Phill. Asst. Professor - Vice Chairperson Areas of Interest: Literary theory, Film Studies , Technical Communication Experience: 6 years academic experience, including 4 years in research. Presented papers in national and international conferences and published papers in referred national journals. (Also Serving in Department of Visual Media and Communication)

Dr. P.P. Vijayalakshmi

Ph. D., M. A., PGCTE (CIFL, Hyderabad) Professor and Research Supervisor Areas of Interest: Communicative English, Fine Arts and Media Experience: 38 years of teaching in Collegiate Education Service, including 11 years in research. (Also Serving in Department of Visual Media and Communication)

Dr. C.S. Jayaraman M. A. in English Language and Literature Professor Areas of Interest: Visual Arts and Film Studies Experience: Retired Professor. 40 years of academic experience, including teaching History of visual arts - Indian and Wastern, Theory of composition, screenplay Writing and Paintings. Presented papers in international conferences. Published books. (Also Serving in Department of Visual Media and Communication)

Prof. P.A. Appukkuttan

M. A. (English) Hon. Professor Areas of Interest: Poetry, Writing, Public Speaking, Social Activities Experience: 51 years of experience in teaching including 30 years in Collegiate Education Department. Expert in Spritual Literature, Linguistics and Poetry.

Dr. K.N. Aneesh

Ph. D. (), M. Phill, M. A., DCA Asst. Professor Areas of Interest: Hindi Drama, Communicative Hindi Experience: 6 years academic experience, including 4 years in research. Presented papers in national and international conferences and referred journals.

Prospectus 2014 Amrita Vishwa Vidyapeetham 36 Core Faculty

Sonia Chellerian M.A. (English Language and Literature), M.Phil., M.H.A., PG Diploma in Environmental Journalism Asst. Professor Areas of Interest: Drama, Educational Media Experience: 9 years experience in teaching. Presented papers in international conferences.

Swaroopa Kartha

M.C.J., M.A. (English) Asst. Professor Areas of Interest: Journalism, Advertising, Copy Writing Experience: 18 years industrial experience as Copywriter and Creative Head in Advertising Industry. 3 years teaching experience. (Also Serving in Department of Visual Media and Communication)

Geetha R. Pai

M. A., B. Ed., M. Phil. Asst. Professor Areas of Interest: Literature and Communication Experience: 12 years experience in teaching. (Also Serving in Department of Visual Media and Communication)

Amrita School of Arts and Sciences, Kochi Prospectus 2014 37 The Department has highly research oriented faculty members. They are pursuing their work towards Ph.D. and engaged in inter disciplinery research.

The department serves as a pivotal supporting department to all other departments in Department of the campus, since mathematical acumen being the most fundamental to research and Mathematics technical expertise.

Prospectus 2014 Amrita Vishwa Vidyapeetham 38 Our mission is to provide the intellectual maturity to understand the laws of nature and translate them into mathematical language. The faculty members provide a strong foundation to sharpen the skills for solving various problems of mankind.

Department of Mathematics Core Faculty

Maya L. Pai M. Sc. (Mathematics), B. Ed., M.Phil, SET Doing Part-Time Research (Interdisciplinary in Computer Science and Maths) Asst. Professor and H.O.D. Areas of Interest: Discrete Mathematics, Numerical Methods, OR Experience: 31 years academic experience, including 5 years in research. Presented papers in national and international seminars and conferences.

Ambili S. Nair M. Sc., B. Ed., M.Phil (Mathematics) Doing Interdisciplinary Research in Computer Science, Commerce and Maths Asst. Professor Areas of Interest: Operations Research, Statistics Experience: 17 years experience in teaching and 3 years in research.

R. Parameswaran M. Sc. (Mathematics), M.Phil Doing Part-Time Research Asst. Professor Areas of Interest: Differential Equations, Fluid Mechanics Experience: 5 years experience in teaching.

M.R.Chithra

M. Sc (Mathematics), Ph.D (Thesis submitted) Asst. Professor Areas of Interest: Graph Theory, Discrete Mathematics Experience: 5 years experience in research. Papers Published in International Journals.

Supriya Rajendran

M. Sc.(Mathematics), B. Ed. Asst. Professor Areas of Interest: Discrete Mathematics, Numerical Methods, OR Experience: 6 years experience in teaching.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 39 Main activity of the department is campus placement and internship training. Training in soft skills is part of all the courses in various disciplines. Expert faculty members Department of with rich industry exposure form the core team of CIR department in our campus.

Corporate and CIR, one of the important centres of Amrita Vishwa Vidyapeetham, provides Industry Relations the students of the university with the best career opportunities by closely interacting (CIR) with many of the corporate giants in India.

Prospectus 2014 Amrita Vishwa Vidyapeetham 40 CIR has been instrumental in facilitating these recruiters in conducting Pre-Placement Talks, Aptitude & Technical tests, Group Discussion and Interviews. CIR maintains a close rapport with various industrial firms for organising and coordinating industrial visits, in-plant training, internships and projects for the students.

more than

50have been consistently involving in our campus recruitment recruiters process for inducting the young talents to their corporate world.

All the students are imparted compulsory professional training in Life Skills and Aptitude for Campus Recruitment.

Fulltime Core faculty members are supported by visiting experts on a regular basis, from all domains of soft skills like speed maths, logical reasoning, verbal & analytical skills.

Excellent coverage and individual attention are unique privileges earned which moulds a professional from a novice

Also, training sessions are being organised to prepare the Sciences in areas beyond academics, with a view to equipping students to face competitive exams like CAT, MCA Entrance them with the required skills that are indispensable in the etc. Training programme conducted at CIR covers the corporate scenario. To achieve this end, CIR has developed requirement of campus placement. in-house training programmes in the field of Aptitude training (which includes speed maths, logical reasoning, verbal & CIR is in constant touch with the corporate world to gather analytical skills) and Soft Skill development programmes the latest requirements and suitably modify and fine tune the to inculcate interpersonal skills, espirit-de-corps, group training programmes to match such requirement. discussion skills, communication skills and personal CIR also organises training programmes for the development interview techniques. The entire training programme is being of each and every student of Amrita Schools of Arts and carried out during the academic session itself.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 41 Corporate and Industry Relations (CIR) Core Faculty and Staff

S. Mahesh Prof. N.N. Menon M. Rajesh MBA (HR) M.A. (English), D.B.M., Diploma in Marketing M.A. (Eng. Lit.), M.A. (Ling.), M. Phil. Manager (Corporate Relations) Centre Manager - Learning & Development M.A. (Translation Studies), P.G. Dip. (English Language (Placement Head) (Faculty for Soft Skills) Teaching), L.L.B L.L.M. (Cont. Law), L.L.M. (Crimes) 25 years professional experience. PGDBM, UGC-NET Expert Faculty for Verbal & Soft Skills

Anjali Ajith Babitha B. Nair P.R. Kannan B.Tech. (ECE) M.A. (English) M.S.W. Faculty - Learning & Development Faculty - Learning & Development Administrative Executive (Verbal & Communication)

Skill Development

A broad based extensive training programme has been formulated by CIR to enable the students to acquire various skills that not only suit the corporate requirements but also result in the overall personality development of students. Students are geared up in the field of Aptitude training which includes speed maths, logical reasoning, verbal reasoning & analytical skills to the level of GRE.

Apart from this, students are exposed to soft skills development programmes like interpersonal skills, team spirit, group discussions, personal interview techniques, communication skills etc. The above training programmes are imparted through in- house faculty during the regular academic sessions.

Prospectus 2014 Amrita Vishwa Vidyapeetham 42 Training and Life Skills Development for Recruitment, Entrance Tests and Higher Learning Initiatives

Our graduates have secured placements in renowned IT Advertising, Media organisations. Many Visual Media organizations like Infosys, Wipro, GE, L & T Infotech, OPI students have joined reputed film makers as Associates. Global, CTS, Accenture, UST Global, IFlex, Genpack, Commerce graduates have been absorbed in OPI Global, iGate Global Solutions, Cybernet Slash Support, etc. Visual Tally, Ahalia Money Exchange, ICICI Pudential, UAE Media students have secured placements in The New Indian Exchange, Vasan Eye Care, Spectrum, Hedge Equities, Express, , Amrita TV, Jeevan TV, India Vision, Amrita Enterprises Pvt. Ltd., AIMS, Jet Airways, Etihad O&M, FCB Ulka, Web India, OEN and many Animation, Airways (UAE), Reliance Infocom, etc.

CAT, MAT, CPT, IPCC, TALLY Certification

In-campus training for CAT/MAT Examination, MCA Entrance Test, Bank Officer/ Clerical jobs and Corporate Recruitment during the regular working periods are provided through professional trainers CIR and guest faculty.

In-campus training for Corporate Recruitment, Life Skills and Communication also compulsary part of curriculam. Training for CA Entrance (CPT), IPCC and TALLY Certification are also provided.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 4389 Alumni speaks.... Aswanth S Nair Talent Management Team Global Sourcing, UST global California, U.S.A.

Our course content was based on the latest technologies from the The support, training and help I received from industry covering all the major aspects. Focus was on individual ASAS, Kochi is appreciable. By the initiative employability skills, personal growth and development. My learning at taken by the faculty I did three months Amrita truly made me grow both professionally and personally in my internship in the international news channel, CNN - IBN, Chennai. After this I was placed life. Through campus placement I got placed in the multi-national IT as a Trainee Producer in . company UST Global Solutions and am presently serving as Global Infrasructure provided for our training at the Resource Manager in California in their Talent Management Team, Veena Murali Producer Amrita school was incredible when compared Global Sourcing. Mazhavil Manorama to other institutions.

Roshini R. Nair Inventory Planner, Supply Chain Management Etihad Airways, UAE

The 5 year period during my B.Com. and M.Com. at Amrita School of Arts and Sciences, Kochi was an exceptionally fine educational experience. I believe the competency, dedication and the professionalism of the Professors were nothing less than outstanding. They provided us with the best educational support . All the teachers have specialized in their relevant fields. Administrative backing of the School was most motivating. The highlight is the location of the college as it is situated in a healthy green environment which also provided the students to have a spiritual development. My days in this college has enabled me to develop a positive attitude and confidence in life. It was a wonderful and challenging experience to be under the umbrella of Amma’s Grace.

I consider it a greatest fortune to have completed my PG in Visual Media at Amma’s institution at Kochi. It has been a wonderful experience for me in terms of the academic and creative skills I have acquired and the knowledge I have grasped. My two years of course enabled me to interact so closely with some of the renowned media personnel. Amma says that true education always makes a better person which is what our Amrita School has consistently been doing. Aswin J. Kumar Reporter, Times of India

Prospectus 2014 Amrita Vishwa Vidyapeetham 44 P. B. Anoop Senior Journalist, India Vision

The MFA course in ASAS facilitates a diverse, melting pot of creativity…I had fantastic, inspiring and challenging days there. The ASAS is driven by passion. A place to experiment, push boundaries, to realise your dreams… Teaching staff is extremely knowledgable and co-operative. ASAS fuses quality education with contemporary trends in the broadcast and media industry. Ashutosh Rajan C T S

S.R. Vaishnav Amrita is a temple of knowledge and values, led by Graphic Designer very dedicated and highly qualified team of faculty MWT Education Online Pvt. ltd. and mentors. It was such a memorable and successful 2 years of my life. When I came to this institution, I was the normal student, We are extremely lucky in having them as our gurus. with normal thinking and basic creative abilities. The mentors Three years of experience at the Amrita School of and course delivery mechanisms here have moulded me into Arts and Sciences has helped me to mould myself a “Master of Fine Arts(ACM)” where my creative thinking and designing abilities have into a better individual, become technologically reached the peak. I am very much greatful to be a part of the ASAS family with deep and more sound and also get into a bright career. MCA sincere blessings of Amma, God Almighty and everyone who supported me these two years at Amrita has given me the hope and winning edge. including my friends and family.

Sithara Krishnan SAP Consultant, Collabera, Technopark

Life in Amrita helped me to face challenges. My teachers taught me how to manage time and prioritize my tasks. I learned the skills for concentrating on my studies. By imbibing values and interpersonal skills I could improve my social interactions. Well structured academic system paved the way towards my excellent career, after BCA at Amrita. Siddharth Kandoth Interactive Designer (Graphic & Web) Cognizant Interactive Team

Studying in ASAS was a wonderful Mithun Dev, Visualiser experience. If you are in search of PUBLICIS Advertising Agency, knowledge, ASAS is the place to be. Bangalore ASAS offers you a lot of facilities & Being a member of the Amrita family is such a unique experience. It is a great place to go if you want to grow opportunities that help you to achieve intellectually and spiritually. It is a beautiful campus, with extremely high standards for education.ASAS is one of a your goals and excel in your field. MFA few colleges where you find out who you are and what you want to do with your life at ASAS was a turning point in my life. I am working as Visualiser in PUBLICIS advertising agency, a French based agency in Bangalore. I was placed through Internship arranged by the Department.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 45 Durga S Asst. Delivery Manager (Shoper) Tally Solutions Pvt Ltd, Bangalore

As an Amritian, I am very proud to say that our college is one of the best in Kerala that provides quality education. The college gave us all the facilities to nurture our knowledge, Navneet Anoop with advanced syllabus, dedicated faculty, library, full-time lab facility, etc. The extra- Interactive Designer (Graphic & Web) mural lecture series ‘Vidyamritam’ helped us a lot to get updated in the IT industry. Cognizant Interactive Team Soft-Skills and Aptitude classes guided us to our career achievements. Adding to it, the I was molded by my environment, by all of my peers. It was all serene and the disciplined atmosphere helped us to develop our personality, so that we of you who truly made me the person I am today. all are considerate about others also. According to Amma, education is of two types - what iam now is all because of this institution, those who Education for life and Education for living. We are actually very fortunate to have both of maintain it, and those who stand with me and behind these. The values and rituals of culture we imbibed from this atmosphere will help us to me, when we are all working together to rear a pedagogic live a quality life also. I joined in Tally Solutions through our Campus Placement. movement and here iam thanking all my faculties and friends.

I am proud to be a part of Amrita School of Arts and Sciences, Kochi as it is enriched with well organised management and highly qualified and encouraging teachers, with a high infrastructure lab and very good learning atmosphere. I feel great to be a part of Amrita. I had such a wonderful experience in this college. Thanks to everyone who supported and encouraged me. K.S. Sajin Web Designer Floretmedia, Bangalore Dipin P. Mohanan Software Engineer Zerone Consulting Pvt. Ltd. Amrita School of Arts and Sciences gave me a lot of experiences. The Infopark Seminars and Workshops taught me a lot which I could not imbibe from my regular classes alone. They enhanced my leadership qualities. My search for a unique academic pursuit ASAS gifted me with internship at Aimhigh Brand Consulting, culminated in joining here. M.Sc.(IT) Bangalore. I am now working with a team of experienced people who programme I studied in 2008 helped are giving me immense motivation. me to get a campus placement in Kochi itself. I am extremely satisfied. Sreeja S, Public Relations Consultant Knowledge and dedication of faculty Aimhigh Brand Consulting, Bangalore members is incomparable.

Prospectus 2014 Amrita Vishwa Vidyapeetham 46 Alumni speaks.... Srijina N Programming Analyst CTS Education system in Amrita fills moral value in life. It really provides education for living and education for life. There Jishnu C Krishnan are various events in this college such as Kalamritam, Interactive Designer Vidyamritam, Kayikamritam, etc. which helps students to (Graphic & Web) develop their soft skills. Vidyamritam, the extra mural lecture Cognizant Interactive Team series helps students to gain knowledge in various subject Past two years of experience in Amrita School of Arts and Science mould myself as a best domain. Samskriti, a service venture provides students with individual. The exposure i gained from ASAS was immense. This atmosphere makes me more the opportunity to do selfless service and provides helps to creative and professional. The facility and faculties of ASAS in the best aprat from others. I am least fortunate people in the society. Above all, we are getting glad to start my career with company like Cognizant and I am so greatful to all my faculty. lessons of how to swim the ocean of life.

Praseena HCL Balagopal S. Sahadev Interactive Designer (Graphic & Web) The values and culture I imbibed from my three years of Cognizant Interactive Team learning at Amrita was inspiring and helped cultivate positive

First and foremost, I would like to thank God for his outlook towards future. Strongly committed and motivating never-ending grace, Next, I would like to thank my mentors, finest infrastructure facilities and peaceful ambience brilliant and truly outstanding institution. For those of the campus has enabled me to widen and expand my who have touched my life in any way since I started knowledge base too. studying in this institution and I am truly grateful for Amrita nurtures us with cognitive skills that has opened doors all you have done. for me to walk into a highly professional career. amrita fosters ‘Icha sakthi’, Gnana sakthi’, ‘Kriya sakthi’ ie, the power to desire, the power to know and the power to do action which is significant for an individual’s progress.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 47 Placement Assistance and Business Relations

Excellent coverage and Individual attention are privileges earned at the Amrita The School Placement Services are School of Arts and Sciences, Kochi which moulds a professional from a novice. also coordinated centrally through Therefore, the industry always prefers a graduate from Amrita School, over the Corporate and Industry Relations others. For the right candidate there is always the right job waiting through our (CIR) at the university headquarters at Placement office and Corporate and Industry Relations (CIR). Ettimadai.

Profile of Placement and Internship

Some organisations which recruited our students for Placement and internship.

Computer Science and I.T.

InfoSys Accenture Wipro CTS iGate UST Global Payoda HP IBM L & T infotech Expersion Patni Ericsson ACS Mind Tree Mahindra Satyam TCS ChaYoWo Games Cybernet TALLY KPIT Cummins KGISL Sand Blue Spectrum Rapid Value Genpact Zoho Corporation HCL SIT Mobile Fidelity Investments EXL Ericsson Atlas Healthcare ThoughtWorks Digital Mesh Assyst International

Commerce and Management

Genpact Cybernet Spectrum AIMS Hospital Reliance Infosys UAExchange Airtel Infosys Apollo Hospital KIMS Hospital Birla - Sunlife Ahalia Money Exchange Federal Bank DBFS Mahindra Finance Geojith Securities Hedgequities Vasan Eye Care E & Y OPI Global RR Donnelley ICICI Prudential Deloitte EXL Services NorthgateArinso Axis Bank

Visual Media and Communication

CNN-IBN FCB Ulka O & M NDTV Webindia123.com Indiavision D3V Games Metro Vartha The Hindu Amrita TV Asianet Plus Surya TV Kairali TV Marine Biz Channel Jeevan TV DC Books S FM Wipro McCann Ericsson Google Reporter Channel Radio Mango Cognizant Backbench Studios C-Cube Solutions Maya Studios Aim High Consulting MWT Education Online Poornam Info Vision Mudra Communications

Prospectus 2014 Amrita Vishwa Vidyapeetham 48 The School has established an excellent placement record in different disciplines

Thank you Corporates......

* All logos are acknowledged to their respective owners ...and many more !!

Amrita School of Arts and Sciences, Kochi Prospectus 2014 49 Our library has a large collection of books, journals and magazines. The exhaustive collection of books also include many international editions. Reading area is also provided for facilitating quiet reading and self learning for the students. Visual Media department has a separate media library for Department of Books, Journals and more than 500 World Film classics. This adds fervour and quality Library and to the guided sessions on film appreciation and activities of Media Association at Information Science Amrita (MAA).

Prospectus 2014 Amrita Vishwa Vidyapeetham 50 Library is also equipped with a Digital Library System with an excellent archive of more than 2000 GB information in all subject areas in different formats. Online access to IEEE journals and innumerable international databases.

Access to the AMRITA DIGITAL e-LEARNING LIBRARY, an extensive and incomparable pool having more than 2000 GB information on literature, class notes, slides, speeches, interviews, text books and research materials from all renowned universities and organizations.

Department Library and Information Science Staff

K.S. Santhikumar C.A. Swapna N.P. Ratheesh M.Sc. (Physics) B.L.I.S., M.L.I.S. B.Sc. (Botany), B.L.I.Sc. (Former Scientist, ISRO) Asst. Librarian Asst. Librarian Executive Coordinator Amrita School of Arts and Sciences, Kochi Prospectus 2014 51 ASAS, Kochi Campus - A Unique Experience

Learning Environment

All the class rooms are equipped with modern audio-visual equipments and Multimedia Projectors, large LCD panels etc. A blend of Computers and Projectors provide life to Video Demonstration Classes.

Eternal values, culture, the art of mind control and high level of IQ, Spiritual Quotience (SQ) and Emotional Quotience (EQ) are delivered in preparation for boldly facing their future challenges. Ambience is set in a serene and silent campus inside the Ashram and Temple complex ideal for the higher pursuit of learning and developing intelligence.

Prospectus 2014 Amrita Vishwa Vidyapeetham 52 Faculty - Our Strength and Pride

A dedicated group of teachers, subject experts and set the standard of Amrita schools high above others. The consultants inspired by AMMA’s call for selfless service, form emphasis given in the various educational institutions of the core of the school faculty. “To give the best of training to AMMA is not only on the academic growth of the student, the students as offering to the Divine”, is AMMA’s foreword but also on the overall development of personality and to Her children at Amrita, and adherence to the same has character.

The Amrita faculty, who come from academically sound background, lay great stress on integral development of students. Frequent series of Expert Lectures are given by Information Technology, Business, Management, Information Science, Commerce, Finance and Broadcast, Visual and Print Experts.

Apart from the experienced, dedicated and devoted core Highly experienced core faculty is also supported by frequent staff members of the school, the adjunct, visiting and guest Visiting Lectures by top Management Practitioners, Chartered faculty also consists of experts drawn from various other Accountants, Psychologists, IT Professionals, Lawyers, Universities, Industries and Research Organizations and Language Experts, Media and Film Professionals, Artists, from other institutions under the Math. University Academicians, Consultants and Entrepreneurs.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 53 Research - the force behind the Academic Excellence

One of the most important driving forces behind the earnest attempt to reach heights of academic brilliance at the institute has been the ongoing research activity. In their endeavour to enrich knowledge in contributing towards quality education, faculty members in all departments have been doing consistent research work.

Some of the faculty members are presently working towards gaining their Ph.D.degree. Faculty members have contributed papers at the National and International Journals. They used to regularly attend conferences to gain more deeper understanding of their research areas. School strongly believes in the dictum that knowledge grows when shared and encourages faculty members to do so.

Research Journal

Amrita School of Arts and Sciences, Kochi publishes an A funded project titled “Development of a ISSN numbered multidisciplinary research journal entitled computational tool and algorithms for gene Amrithadhara. The journal is providing a platform for finding, mapping of genotype – phenotype the academicians, researchers and scholars from various based on classification of clinical data for Autism subject domains to publish their original creative works. spectrum disorder” of Department of Science All manuscripts are peer-reviewed by the editorial review and Technology (DST) of Govt. of India under committee and ensure quality and standard. Cognitive Science Research Initiative (CSRI) is being initiated.

Dr. M.V. Judy is the Principal Investigator.

Dr. U. Krishnakumar, Dr. K.P. and Sri. A.G. Hari Narayanan are the Co- Invesitgators.

Prospectus 2014 Amrita Vishwa Vidyapeetham 54 Areas of Research

Departments Involved Area of Work Research Advisors

Computer Science Knowledge Discoveries in Medical Data Mining Dr. M. V. Judy using Intelligent Queries

Computer Science Cloud Computing: Optimization in Databases Dr. U. Krishnakumar

Computer Science Combinatorial Approaches for Developing Dr. M. V. Judy Algorithms for Biological Computing

Computer Science Cryptography in Databases Dr. Vergheese Paul (CUSAT)

Computer Science Mapping genotype to phenotype using Soft Dr. M. V. Judy Computing Techniques

Mathematics Time Series Analysis of Indian Monsoon Dr. A. N. Balchand Dr. K. V. Pramod (CUSAT)

Mathematics and Optimization in Supply Chain Logistics Dr. A.S. Ambily Commerce and Management (Interdisciplinary)

Commerce and Impact of Bank Amalgamation on the Banking Dr. A.S. Ambily Management Services

Commerce and Total Quality Management in Collegiate Education Dr. Rajagopala Nair Management - A study at the M.G. University and its affiliated (M. G. University) Arts and Science colleges

Commerce and Commodification of Technology -‘mobile phone as Dr. A.S. Ambily Management an essential commodity among working class’ – a case study

Visual Media and In search of strange loops and meaningless symbols Dr. P. P. Vijayalekshmi Communication in post modern art and literature Prof. Vijayakumara Menon

English and Languages Cultural motifs in Epistemological Transition Dr. T. K. Pius (Bharathiar) Prof. M. Rajesh

English and Languages Literary Theory, Film Studies Dr. K Sreena

Visual Media and Development of Visual Tools for Effective Science Dr. P. P. Vijayalekshmi Communication and Communication Dr. U. Krishnakumar Computer Science (Interdisciplinary)

Amrita University has 100+ research projects under the areas of Biotechnology, Engineering, Medicine, Nanosciences etc.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 55 Amrita Advantages & Philosophy

AMRITA SCHOOL OF ARTS AND SCIENCES, Kochi, gives prime importance to quality teaching, academic research and development and ethical orientation. Dedicated efforts of the teaching community make this a reality. Formal research has been initiated in the areas of Medical Informatics, Artificial Intelligence, Data Mining, Applied Art and Media, Environment and Finance Management. Technology groups like Dot Net users Forum, ATMA and Technology Seminars also help this process to develop the calibre of every student.

Famous for quality of service, be it in any sector, Amrita Schools have the unique distinction of an excellent support of large task force of Professionals in its mainstream. Divine will, unconditional love and compassion embodied by Amma have enlarged the spectrum of selfless initiatives of Amrita Institutions. This has attracted human resources of excellent quality into the multifarious activities of the Math throughout the world especially in the Education Sector.

Prospectus 2014 Amrita Vishwa Vidyapeetham 56 Course and Curriculum - The Amrita Trend Setting

Structure of curriculum for all the P.G. and U.G. Courses at the School different disciplines exists separately for the courses. The Members conform to the Credit based system being followed throughout of the Boards of Studies will be continuously monitoring the the academic spectrum of Amrita Vishwa Vidyapeetham. All the progress of the academic course delivery. The changes are made in courses have continuous internal evaluation, final examinations the curriculum whenever there is a need, depending on the trend and staff appraisal and feedback evaluation. The syllabus has been settings in the academic, scientific and industrial environments. prepared by eminent academicians and professional experts drawn Therefore the curriculum for all the courses reflect the most from the relevant subject areas. The Advisory Board of Studies in updated coverage with international standards.

We approach the study of Computer Science, Commerce and Management, Language and Literature and Visual Media and Communication with a perspective which is based on careful blend of theory and real life applications.

Counselling for Weaker Students and their parents

We believe that regular detailed proactive counselling given to a weaker student, both at the UG and PG levels after the first and second periodical examination of a semester improves the overall performance. In the presence of parents such students are apprised of the nature of special efforts they have to take. Faculty coordinators of individual batches who are emotionally attuned to the students are actively involved in this process. This has proven positive effects on the academic and behavioural skills of students.

Faculty Development Programme (FDP) - a Regular Feature

We give prime importance to quality teaching, academic research acclimatise all the faculty members both young and senior with and development and ethical orientation. Dedicated efforts of the new generation tools and pedagogical approach for teaching. the teaching community make this a reality. FDP Workshops are Generic and domain centred training is provided by the invited conducted during vacations prior to every academic semester to experts.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 57 The Teaching Paradigm

»» Learning systems from a unique mix of teaching methods » Compulsory use of Library Facilities. – lectures, case discussions, seminars, presentations, group »» Focus on case study presentation, business contents, activity, business games, role-plays, soft skills training, expert brainstorming sessions, competitive events, students-led lecture series, internships, and field visits. forums and other leadership initiatives. »» Focus on experiential learning through intensive projects, »» Rigorous work load and committed faculty transforms the which is compulsory for meeting the requirements of most diverse academic programme into tremendous learning of the PG programme. experience, calling for dedicated hours of work, library study, »» Apply the rigorous theoretical knowledge inputs learnt in the assignments, IT interface and home work. classroom to field-based challenges at the market place or »» Ongoing evaluation process with transparent grading and work environment. feedback system, nurturing academic excellence. »» Constant interface with industry professionals enables »» Orientation programme for new batch of students with real time exposure to contemporary Business, Science, exposure to the way of the life in the campus, academic Healthcare, Culture, Media and Information Technology schedules, hostel, facilities for study, recreation etc. scenario. Vidyamritam the extramural lecture series provides Participation in the preparatory orientation programme for a venue for this. students and parents is compulsory. » Integrating cutting edge education with insights from the »» Frequent Parental Counseling for weaker students. ancient art and science of yoga and meditation, with core courses on Value Education and Behavioral Sciences.

constant interface with industry enables real time professionals exposure

experiential learning through intensive projects

Prospectus 2014 Amrita Vishwa Vidyapeetham 58 Disciplined Routine and Personality Growth - a unique way of mentoring

Students and Staff begin their daily routine only after a prayer and meditation session. These students get opportunities to attend spiritual and personality development programme, in which there will be talks, discussions, role play and other sessions handled by prominent personalities. Sessions on modern techniques like Transactional Analysis (TA), Neurolinguistic Programming (NLP) and Creative Visualisation, Sanskrit Learning, Yoga and Meditation and Healthcare Awareness form part of these exercises. These programme are useful in bringing out the innate talents of the students and inculcate the feeling of oneness, broadmindedness and selflessness.

Political activities are not permitted in the campus.

Use of Laptops and Mobile phones by students are strictly banned in the campus and hostels.

Consumption of non-vegetarian food is not allowed in the campus hostels.

Training in Soft Skills and Aptitude Improvement has been included as compulsory subjects in the curriculum of all UG and PG courses.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 59 Value based personality development, discipline and decorum have become a way of life in the school. Topics in Behavioral Ethics, Communicative English, Group Dynamics and Soft Skills have been strewn into the regular curriculum in formal and informal ways.

Many value education sessions are conducted as group discussions amoung students, moderated by the core faculty members. This improves the confidence of students.

School has earned a unique distinction in the way value based sessions and feeling of National Unity are imparted. Counselling sessions if required are usually conducted by professionally qualified counsellers who are also part of the faculty. Sessions are sometimes held for parents also.

Other Facilities Repographic Centre The Institute has excellent DTP, Xerox and graphic design facilities. Power Supply Institute is equipped with high capacity uninterrupted power supply (UPS) systems and diesel genset to support the UPS. Therefore the normal functioning of the institute is protected round the clock from power failures. Assistance for Bank Loan School extends proper guidance, counselling and recommendation to obtain Educational Bank Loans. Many present students are beneficiaries of this Service. Annual Sports Transport Facilities for day scholars School conducts sports event ‘Kayikamritam’ every year. Collage bus facilities are available for students coming Students participate in various indoor and outdoor games from Kochi and neighbouring places like Kodungalloor, like Chess, Carroms, Badminton, Throw Ball, Basket Ball, Tripunithura, Fort Kochi, Cherthala, Angamaly, Cricket. etc. Perumbavoor, Aroor, Aluva, Kakkanad, Thrikkakara, etc.

Prospectus 2014 Amrita Vishwa Vidyapeetham 60 SPIC MACAY Activities

Activities of Society for Promotion of Indian Classical Music and Kumaresan from Bangalore. Padma Shri Darshana Jhaveri led the Culture Amongst Youth (SPIC MACAY), aimed at promoting Manipuri dance demo. Many more programmes are on the anvil the rich Indian Heritage and Culture took roots in the campus. in the next academic year. Prominent Programmes on Kathakali, Saraswati Veena and Manipuri Dance were conducted. The Kathakali lecture The annual Kerala State Convention of SPIC MACAY held at demonstration was vibrant with the performance by a galaxy of Kasaragod from 17th to 19th February was attended by staff and renowned artists. They were led by the veterans Sri. Kalamandalam students of the Visual Media department. The involvement of the Kuttan Asan and Sri. Appukkuttan Master. Lecture demo on faculty and students from ASAS, Kochi were highly appreciated by Veena was conducted by the eminent Veena maestro Smt. Jayanti the National and State level office bearers.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 61 Samskriti - a Cultural Group

A group named Samskriti started at the campus activities like recycling waste, doll making, fancy on 9th September 2009. About 200 students from item making, stiching and embroidery etc. Money both UG and PG batches constitutes the core they received from these products are being used group of Samskriti volunteers. The group aims purely for helping the orphan children at Amma’s at practising ethical values and serving the fellow Tribal Orphanage at Parippaly, Matruchaya and beings inspired by teachings from all Mahatmas visit other places like Goshala, Cancer centres, like Amma. Selected students from the group Pain and Palliative Care Centres etc. Students do were trained in Amritapuri to learn self- help this during their spare time. SAMSKRITI

The group aims at practising ethical values and serving the fellow beings inspired by teachings The students of UG and PG batches are regularly being by Amma enlightened by a series of lectures on Indian values and culture. and other They are trained to the realms of higher reality in life which Mahatmas should be equally focused along with education.

Collaborative work with the activities of the Math like Amala Bharatham provides an activity spectrum with branches serving the needs of Environmental Clealiness, Caring for Nature, Handicrafts and Recycling, Creating Social Awareness, Arranging Devotional Singing, Arranging Talks of Wisdom and Meeting and Serving the Needy.

The Samskriti group helps to broaden the outlook of individuals towards achieving higher realms of societal goals in Nation building. The group coordinates and conducts programmes on afforestation, social forestry, farming, and indoor camps for youth in Yoga, Meditation, Artistry, Life Skills and Human Dynamics. SEED programme of Matrubhumi Daily is very active in the campus. Campus initiated programme “Yatra Suraksha“ has created popular sentiments on Road Safety, among students and public of Kerala.

Prospectus 2014 Amrita Vishwa Vidyapeetham 62 ‘Kalamritam’ focussed on Indian culture, music and art

Kalamritam - the cultural fiesta

School conducts a popular annual cultural fiesta ‘Kalamritam’ spanning three days focused mainly in Indian culture, arts and music. Our students have participated in the South Zone Inter University Youth Fesival and won prizes.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 63 Vidyamritam - Lecture Series, Workshops and Conferences - unique in Kochi Campus

The annual extramural series ‘Vidyamritam’ has become popular with its holistic approach for knowledge dissemination through Invited Lectures, Workshops and Conferences.

During the Eleventh Vidyamritam series, Bioinformatics, Soft Computing Tools, more than 50 lectures and Amrita Film Strategy for Advertising and Branding, Festivals and many National Conferences and Advertising, Supply Chain Management, Workshops were conducted. Conferences Visual Media and Arts, Video Production, and Workshops were organised in Cloud Photo Journalism, Script Writing, Film and Computing, ERP and Business Integration, Documentary, Motion Graphics, New Cyber Security, Finance and Stock Exchange, Media and Web Content Writing, English FDI, Entrepreneurship, e Governance, Language and Culture Studies.

Prospectus 2014 Amrita Vishwa Vidyapeetham 64 Vidyamritam - Experts who shared their knowledge

Distinguished Visitors

Sri. T. K. Jose, IAS, Chairman Dr. Sucheta Nair Sri. Rishi Raj Singh, IPS Sri. N. Prasanth, IAS Coconut Development Board Pro Vice-Chancellor, Sree Sankara- ADGP and Transport Commissioner Additional Commissioner of Excise charya University of Sanskrit

Dr. K.N. RAGHAVAN, IRS Dr. K. Poulose Jacob C. A. Venugopal. C. Govind, F.C.A. Dr. P. T. Mathew ITS Additional Commissioner, Central Pro-Vice-Chancellor, CUSAT Mg. Partner, M/s. Varma and Varma Principal General Manager Excise, Customs & Service Tax BSNL, Ernakulam

Sri. Aneesh P. Rajan, IRS Dr. K. Narayana Moorthy Sri. K. Jayakrishnan Padma Shri Madhu Deputy Director, Directorate General Project Director, GSLV MK3, ISRO Director, Xtend Technologies Actor of Central Excise

Dr. N. Gopalakrishnan Dr. Manohar Shinde Sri. C. Radhakrishnan Sri. L. Gireesh Kumar Director, Indian Institue of Director, Sreepuram Tantric Scientific Heritage Former Professor of Psychiatry Renowned Literateur Research Centre UCLA, USA

Dr. A. Unnikrishnan Dr. Sarath Menon, Professor Sri. K.V. PRADEEP KUMAR Sri. Soorya Krishnamurthy Associate Director, NPOL, Kochi University of Houston, USA Director (Finance), Central Ware- Founder-Director, Soorya Stage & housing Corporation, New Film Society, Chairman, Kerala Lalitha Kala Academy Amrita School of Arts and Sciences, Kochi Prospectus 2014 65 Vidyamritam

Department of Computer Science and I.T.

Shri. S. Mukhopadhyay Sri. Vinod Panicker Shri. Kandasamy Muniasamy Shri. Amalan Mariajohn General Manager and CISO (former) Senior Product Architect, Wipro Director, i-Human India Pvt Ltd Senior Manager, Practice Head – State Bank of India Chennai Security Services, CSC Independent Testing Services

Sri. N.S. Ranganadhan Shri. Tamaghna Basu Prof. M.B. Santosh Kumar Sri. Phalachandran, Professor Competency Head, Wipro Senior Security Engineering , ebay Department of IT, CUSAT Center for Cloud Computing, PES India Pvt Ltd., Bangalore Institute of Technology, Bangalore

Dr. Vrinda V. Nair Dr. B. Ramadoss, Professor and Dr. Jayaraj Poroor Arshdeep Singh College of Engineering, Trivandrum Head, Dept of CA, National Institute of IT Professional Corporate Trainer, Technology, Trichy Kyrion Technologies Pvt. Ltd.

Dr. A. Sreekumar Dr. Achuthsankar S. Nair Ms. Geetha Adv. Prem Kamath Cyber Law Expert Dept. of Computer Science, CUSAT Director, SIUCEB Sree Chitra Tirunal Institute of Medical Advocate, Kerala High Court Sciences, Trivandrum

Dr. M. Sethumadhavan,Profes- Sri. L. L. Ramachandran Dr. P. Muralikrishna Sri. Ramesh Govind sor of Mathematics and Computer Chief Manager (IS), BPCL Kochi Refinery Scientist, NPOL, Kochi Project Manager, Infovista Ltd., Kochi Science, Head, Center for Cyber Se- curity, Amrita Vishwa Vidyapeetham Prospectus 2014 Amrita Vishwa Vidyapeetham 66 - Experts who shared their knowledge

Department of Computer Science and I.T.

Sri. Madhu Gupta Smt. Poornima Ramachandran Smt. Daleesha M Br. Pradeep Achan CEO & MD, Radha Electronics Sr. Technical Author, FCI Technology Dept. of Computer Science, CUSAT Director, Amrita Technologies Ltd. Services Ltd.

Department of Commerce & Management

Sri. Ajith Brahmanandan Sri S.R. Nair Sri. K.M. Ebrahim Sri. S. Sai Sushanth Sr. Technical Director, National CEO & Managing Director Team Assistant District Co-ordinator Chief Executive Officer, Sushanth IT Informatics Centre (NIC) Frontline Pvt. Ltd Cochin Akshaya District Project Officer Law Associates

Sri. G.Jayakumar Sri. V.T. Santosh Sri. Prathap V. Nair Sri. Nair Nandakumar P. Sr. Technical Director, National District Informatics Officer General Manager, Carborundum Project Manager, Carborundum Informatics Centre (NIC) Collectorate, Ernakulam Universal Limited Universal Limited

Dr. K.V. Beena Sri. K.R. Jayaprakash Sri. S. Ramakrishnan Sri. P.P. Parameswaran State Programme Manager(RCH), Lead District Manager Secretary Indian Chamber of Executive, Carborundum Universal Arogya Keralam Union Bank of India Commerce & Industries, Cochin Limited

Dr. V.N. Suresh, Associate Sri. Vivek Krishna Govind Dr. Adv. K.P. Satheesh Sri. Wilson Joseph Professor, Maharaja’s College Chartered Accountant and Partner Senior Counsellor, Kerala High Court Senior Manager (HR) Varma and Varma, Ernakulam Carborandum Universal Ltd. Amrita School of Arts and Sciences, Kochi Prospectus 2014 67 Vidyamritam

Department of Commerce & Management

Sri. Girish Kumar Sri. P. Ravindranath, Principal Sri. M. Muraleedharan CMA. Madhu A.P. Deputy General Manager cum Company Consultant & Head of Kerala Opera- Zonal Head, Dhanlaxmi Bank Ltd. Director Secretary, Federal Bank Ltd tions, RK SWAMY BBDO Pvt. Ltd Hampshire Group of Companies

Sri. C.V. George Sri. Narayanankutty P Smt. Sheela Kochouseph Smt. Mridhula K General Manager (South Zone) Manager-Customer Service Managing Director Manager-Accounts Reserve Bank of India, Kochi Carborundum Universal Ltd V- Star Creations, Kochi Carborundum Universal Ltd

Sri. K. S. Rao, Vice President, Birla Sun Life Asset Management Sri. K. K. Pillai Sri. Kumar Dr. S. K. Ramachandran Nair Co. Ltd., Bangalore CMD, Nikasu Group, CSEZ, Kochi Management Consultant (SAP), Kochi Sr. Medical Administrator, AIMS

Sri. M. PETER, Senior Manager Sri. Ajith Kumar, Dy. General Smt. P. K. Shiby Sri. P. Santhosh Kumar Geojit BNP-Paribas Financial Manager, KSIDC, Trivandrum CEO, Spinach India, Ernakulam National President, Junior Chamber Services Ltd. International

Dr. K. P. S. Nair, Professor Dr. V.K. Vijayakumar, Investment Sri. Balachandran Sri. Biju Varghese, Business School of Engineering, CUSAT Strategist, Geojit BNP-Paribas Trainer, Junior Chamber International Manager (South), Tally Solutions Financial Services Ltd. Prospectus 2014 Amrita Vishwa Vidyapeetham 68 - Experts who shared their knowledge

Department of Commerce & Management

Sri. Riju Vishwanath Sri. G. S. Prakash Smt. Geetha Anand, Sr. Branch CA C.J. Johney, FCA Partner, Best Bakers Deputy Director, MSME - DI, Thrissur Manager, United India Insurance Co. Ltd. Chartered Accountant

Departments of Visual Media & Communication, English & Languages

Dr. Rajalakshmi Achath Vural Ozdemir Sri. Sajeev Dr. Suneetha Krishnan Retired Professor, Mercy College Vice Dean, Faculty of Communica- Caricature Artist Eminent Social activist and Founder Palakkad tions, and Advisor to the President of Director , ‘Prajjwala’ Turkey, Gaziantep University

Sri. Sankaran Namboothiri Sri. Raghutath Paleri Sri. Sunny Joseph Sri. K. Gopalakrishnan Advertising Professional and Eminent Script Writer and Director Cinematographer CEO, Amrita TV CEO, Lattice Bridge Infotech, Chennai

Sri. K. P. Madhu, Faculty in Sri. Hareesh N. Nampoothiri Sri. V. S Shine, Chief Sri. Sabu John Charge, Science Media Centre Visual Design Consultant Photographer, Matrubhumi Bureau Chief, IISER, Pune

Sri. T. C. Mathew Sri. Antony John Dr. K. Ampady, MD, Kerala State Sri. J. Gopikrishnan Associate Editor, Rashtra Deepika Bureau Chief, Malayala Manorama Coastal Area Development Corporation Sr. Journalist, , New Delhi

Amrita School of Arts and Sciences, Kochi Prospectus 2014 69 Vidyamritam - Experts who shared their knowledge

Department of Visual Media & Communication

Sri. Venu Rajamony Sri. K.P. Nayar, Chief Diplomatic Sri. B. Sreejan, Senior Smt. Sudha Namboothiri Press Secretary to the President Editor & Correspondent for the Reporter, The New Indian Express Senior Journalist, Times of India of India Americas, , USA

Sri. Madanan, Chief Artist Sri. B. Ajith Kumar Dr. S. Anil Kumar Sri. Sebastian Thenasseri Mathrubhumi Publications Film Editor Director of Public Relations, CUSAT Web Editor, Amrita TV

Sri. Feroze Babu, Guest Faculty Sri. K. G. Jayan Sri. G. P. Nair Sri. Nimal C. Namboodiripad Kerala Press Academy, Former Chief Renowned Cinematographer Technical Head, Amrita TV Manager (Operations), MAA BOZELL Photographer, Malayala Manorama

Sri. Rajesh Touchriver Sri. Prakash Babu Sri. Sajeev C Warrier, Chief Sri. Mohandas Renowned Film Maker Regional Manageer (Sales) Reporter & Bureau Chief, Amrita TV Wildlife Photographer Amrita TV

Sri. T. Unni Padmanabhan Sri. Deependra Dev Sri. Ramesh Ramakrishnan Sri. T. K. Rajeev Kumar, Film Bird Photographer Creative Director, Aakar Digital Sound Engineer, Amrita TV Director, Former Chairman, KSFDC Media Solutions (P) Ltd., Kochi

Prospectus 2014 Amrita Vishwa Vidyapeetham 70 Ashram Hostel

Hostel accomodation is provided for girls only after screening selection. Hostel is directly managed by the ashram under the supervision of staff. Food is strictly vegeterian. Since the School is located close to our Healthcare Campus, our super specialty hospital AIMS is accessible to the campus community for tertiary healthcare needs.

Hostel residents will have to strictly and compulsorily adhere to the separate norms and strictures of the hostel, befitting the ashram and temple environment.

For the ethical orientation and for improving the will power, includes Satsang, Japa, Meditation, Yoga, Group chanting of concentration and positive energy absolutely essential for Amma’s Ashtothara Archana, Sri Lalitha Sahasranama, Bhagavat the strenuous academic pursuit, the hostel daily routine has Geetha and Bhajans. Hostel routines call for extreme self - compulsory Sadhana in the morning and evening, which discipline. Ashram routine is compulsory for all hostel inmates.

School administration doesn’t allow students from far away places to stay in the so called ‘paying guest’ facilities in private hostels outside the campus. Hostel residence is compulsory for those students hailing from more than 40 km distance and at the same time not staying along with the parents/guardians.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 71 Special exclusive mentoring sessions are conducted for environmental activities and community outreach hostel residents in yoga, discourses on values, life skills for programme of Math. confidence building. The objective of the Spiritual routine is to inculcate in the Coaching facilities are available for those students interested young minds, the Divine faith, spirit of selflessness, national in learning Dance, Vocal Music and in instruments like Violin, spirit, self awareness and mental strength to face the challenges Harmonium, Guitar, Tabla and Keyboard. from situations which may arise in their future profession and social life. Those violating the ashram hostel rules will not Students are encouraged to do selfless service for gardening, be allowed to continue their resident academic programme.

Life of Decorum and Security

Use of Laptops and mobile phones are strictly banned inside the whole campus and hostels. Hostel Students are given enough extra time access to the computer labs including internet facilities in the evenings. Reasonable number of STD/ ISD phone facilities and a strong internal telephone network is provided for the communication of parents and students. Any misuse of these facilities will be closely monitored and stringent action followed up.

Prospectus 2014 Amrita Vishwa Vidyapeetham 72 ‘Kalamritam’ the cultural fiesta

‘Vidyamritam’ -holistic approach for knowledge dissemination

Celebrations

Annual Sports Day ‘Kayikamritam’ serving the Sanctified by the spirit of needs of Amma’s care and compassion...... Environment Caring for Practice of yoga & meditation Nature

SPIC MACAY -promoting the rich Indian Heritage and Culture

Campus with the vibrancy of events Amrita School of Arts and Sciences, Kochi Prospectus 2014 57 COURSESoffered in theCAMPUS

Post-Graduate Programme (for Boys & Girls)

Master of Computer Applications (M.C.A.) 3 YEARS - 6 SEMESTERS

Eligibility for Admission: Graduation in any discipline with Mathematics/ Statistics as one of the subjects with 60% marks. Admission through Common Entrance Test and Interview process.

Lateral Direct Entry into the 3rd Semester of M.C.A. for those graduates with B.C.A. B.Sc. (C.Sc.) or B.Sc. (I.T.) qualification

M.Com. (Finance and Systems) 2 YEARS - 4 SEMESTERS

Eligibility for Admission: B.Com., B.B.M., B.B.A., B.Sc. (Banking) with 50% marks. Selection by academic merit and interview process to assess the aptitude and interest in the domain area.

M.J.M.C. (Master of Journalism and Mass Communication) 2 YEARS - 4 SEMESTERS Specialising in Video Production and Broadcasting

Eligibility for Admission: Graduation in any discipline with 50% marks. Selection by academic merit and interview process to assess the aptitude and interest in the domain area.

Master of Fine Arts (Visual Media) - Applied Art and Advertising 2 YEARS - 4 SEMESTERS

Eligibility for Admission: Graduation in any discipline with 50% marks. Selection by academic merit and interview process to assess the aptitude and interest in the domain area.

Master of Fine Arts (Visual Media) - Animation, Content Management 2 YEARS - 4 SEMESTERS

Eligibility for Admission: Graduation in any discipline with 50% marks. Selection by academic merit and interview process

to assess the aptitude and interest in the domain area.

Prospectus 2014 Amrita Vishwa Vidyapeetham 74 High academic standards ensure that Amrita Degrees are respected and valued throughout the academic and corporate world

Integrated Programme (for Boys & Girls)

M.A. (English Language and Literature) 5 YEARS - 10 SEMESTERS Eligibility for Admission: 10 + 2 Any Stream with minimum 50% mark. Selection by academic merit.

Under-Graduate Programme (for Girls Only)

Bachelor of Computer Applications (B.C.A.) 3 YEARS - 6 SEMESTERS Eligibility for Admission: 10 + 2 Any Stream with minimum 50% mark. Selection by academic merit.

Bachelor of Business Management (B.B.M.) 3 YEARS - 6 SEMESTERS Eligibility for Admission: 10 + 2 Any Stream with minimum 50% mark. Selection by academic merit.

Bachelor of Commerce (B.Com.) 3 YEARS - 6 SEMESTERS Eligibility for Admission: 10 + 2 Any Stream with minimum 50% mark. Selection by academic merit.

B.Sc. (Visual Media) 3 YEARS - 6 SEMESTERS Eligibility for Admission: 10 + 2 Any Stream with minimum 50% mark. Selection by academic merit.

Amrita School of Arts and Sciences, Kochi Prospectus 2014 75 Mata Amritanandamayi Math

The Mata Amritanandamayi Math (MAM) is a registered Public presence. The Economic and Social Council (ECOSOC) of the

Charitable Trust dedicated to serving humanity without distinction United Nations has awarded the Math with Special Consultative

of nationality, caste, race or religion. The Math has its International Status. The Math is among 30 Indian NGOs to receive formal UN

Headquarters at Amritapuri, , Kerala, India with a global affiliation in India.

Humanitarian Activities Educational ■■ Project to combat Farmer Suicide ■■ Amrita Vishwa Vidyapeetham – multi-campus University ■■ Vidyamritam – Scolarship to 100,000 children of farmers living with 15 constituent schools below poverty line ■■ Amrita Vidyalayam Schools – more than 50 schools across the country ■■ Amrita SREE – Self Reliance Education and Employment ■■ MAM Industrial Training Centre ■■ Disaster Relief –– Japan Earthquake and Tsunami Relief (2011) ■■ Amrita Institute for Differently-Abled - School and therapy • Karnataka and Andhra Pradesh Flood Relief (2010) centre for menatlly challenged • Haiti Earthquake (2010) • Bihar Flood Relief (2008) ■■ Amrita Shilpa Kalakshetra - Artisan development in • Kashmir Earthquake (2005) • Hurricanes Katrina and Rita in woodcarving and handicrafts ■ USA(2005) • Flood in Mumbai (2005) • Gujarat Earthquake ■ Vocational Training - Job training programme sponsored by Govt. of India ■■ Tsunami Relief Projects – – More than 200 crores have been spent ■■ Amrita Speech and Hearing improvement School (ASHIS) • Constructed more than 4500 houses in India and Sri Lanka for Children • First NGO in India to complete Tsunami-relief house ■■ Amrita Kuteeram – Free Housing Scheme Spiritual ■■ Amrita Nidhi – Monthly pension scheme for destitute women ■■ Ashram Headquarters at Amritapuri, Kollam with 23 centres in India ■■ Amrita Niketan – care home for more than five hundred children ■■ MAM Centres in 27 Countries ■■ Anbu Illam – Care home for senior citizens ■■ Matruvani – monthly magazine published in 8 Indian and ■■ Mass Wedding Ceremony for the poor 7 foreign languages ■■ AYUDH – Amrita Yuva Dharma Dhara ■■ Brahmasthanam Temples – 20 temples throughout India and Mauritius ■■ Green Friends ■■ Free Meal Scheme – feeding 2 million poor and under privileged Healthcare people every year ■■ Amrita Institute of Medical Sciences (AIMS), Kochi ■■ Mother’s Kitchen – running in 39 cities in USA, providing over – 1300-bed super speciality hospital 40,000 meals for the homeless each year ■■ Amrita Kripa Charitable Hospitals – Amritapuri, Kalpetta ■■ Amrita Aranya Jeevanam – educational facilities and healthcare ■■ Amrita Kripa Sagar – care for terminal cancer patients for tribals ■■ Amrita Ayurveda Clinic – Kollam, Kerala ■■ Amrita Bharatam Campaign (ABC) – humanitarian oriented project ■■ Amrita AIDS Care Centre – , Kerala on environment ■■ Free medical camps – conducted at ashram centres throughout India

Prospectus 2014 Amrita Vishwa Vidyapeetham 76 Aum sree gurubyo namaha Hari hi aum Aum saha navavatu saha nau bhunaktu Saha veeryam kara vavahai Thejasvi nava dheethamastu Maa vidvisha vahai Aum santi santi santi hi O Lord, protect us as one, nourish us, Lord, as one. Let us flourish in Thy strength as one. Let our knowledge be changed to Light and ignorance and hate to Pure Love. Aum peace peace peace…… Aum asatoma sadgamaya Thamasoma jyothir gamaya Prayer Mrityorma amritham gamaya Aum santi santi santi hi Lead us from untruth to truth; From darkness to Light; From death to Immortality Aum lokaha samasthaha sukhino bhavanthu Lokaha samasthaha sukhino bhavanthu Lokaha samasthaha sukhino bhavanthu Aum santi santi santi hi Let Peace and Prosperity come to all the beings in the world. Aum sarvesham swasthir bhavathu Sarvesham santhir bhavathu Sarvesham poornam bhavathu Sarvesham mangalam bhavathu Aum santi santi santi hi May perfection prevails on all; May peace prevails on all; May contentment prevails on all; May auspiciousness prevails on all. Aum poornamada poornamidam Poornath poornam udachyate “Devoid of discriminative Poornasya poornam aadaya thinking, knowledge is Poornam eva avasishyate Aum santi santi santi hi incomplete, like word That is whole, this is whole; From the whole, the whole arises; Taking away the whole from the whole, the whole remains…… without meaning.” The flame from a single lamp can lit many; yet all the flames are alike. Likewise all the beings in this world are manifestations of the same God. — Amma O Lord give me the strength to see the divinity in others and serve them. Aum sree gurubyo namaha Hari hi aum www.amrita.edu/asas/kochi ASAS KOCHI

Professional Research .....we envision the future and work

Enlightening Vidyamritam ..... extra mural expert lecture series and workshops

Extreme Self Discipline ..... developing will power and values

Cultural fiestaKalamritam .....focussed on Indian culture, music and art

Well disciplined Hostel .....a unique way of ethical mentoring

Imbibing values through Samskriti .....a humanitarian attunement and social commitment

AMRITA SCHOOL OF ARTS AND SCIENCES Brahmasthanam, Edappally North (P. O.) KOCHI - 682 024, Kerala, INDIA

Telephone : +91 484 280 2899, 280 1489, 280 1965 Fax : +91 484 280 2511 Email : [email protected], [email protected] URL : http://www.amrita.edu/asas/kochi

sanctified by the spirit of Amma’s care and compassion......