NIMO SM How-To Manual
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National Incident Management Organization Social Media How-To Manual for Incidents DRAFT 3/10/10 Version 1b Disclaimer: This document should not be construed as direction or permission to use social media on Federal wildland fires. It is simply a “primer” on how to use a variety of tools for those who want to build skills. Decisions about social media use are between each individual and their agency. 3/10/10 Version 1b NIMO Social Media How-To Manual Table of Contents Listening Tools Blog Search Page 2 Google Reader Page 3 Google News Page 4 Google Alerts Page 6 Addictomatic Page 8 Technorati Page 9 IceRocket Page 10 Twitter Search Page 11 Monitter Page 12 Twitter How to create an account Page 14 Posting a Twitter update Page 16 Twitter-The Lingo Page 17 Twitter-on-the-fly Page 19 Twitter Lists Page 22 Consider a Tweetup Page 26 Twittlonger Page 27 TwitDoc Page 29 Management Tools TweetDeck Page 32 Hootsuite Page 47 Facebook What is a Facebook Page Page 49 Administering a Page Page 51 Some Facebook Best Practices Page 54 Tweeting from your Facebook Page Page 56 Embedding links on Facebook Page 57 Facebook Insights Page 58 Import-Inciweb-Twitter-Feeds Page 60 Photo Management Tools Picasa Page 64 Flickr Page 73 Analytics Tools for Measuring Success Page 78 Videos My Fire Videos How-To Page 80 YouTube Page 81 Blogger Creating an Incident Blog Page 8 3/10/10 Version 1b Listening Tools Google Blog Search Blog Search is Google search technology focused on blogs. Your results include all blogs, not just those published through Blogger; our blog index is continually updated, so you'll always get the most accurate and up-to-date results.. How -To Just type the word(s) you want to search for in the text box and click "Search." That's all there is to it! 1 3/10/10 Version 1b Google Reader http://www.google.com/reader Keep track of your favorite websites Stay up to date Google Reader constantly checks your favorite news sites and blogs for new content. Whether a site updates daily or monthly, you can be sure that you won't miss a thing. Simplify your reading experience Google Reader shows you all of your favorite sites in one convenient place. It's like a personalized inbox for the entire web. Discover new content Millions of sites publish feeds with their latest updates, and our integrated feed search makes it easy to find new content that interests you. 2 3/10/10 Version 1b Google News Google News is a computer-generated news site that aggregates headlines from news sources worldwide, groups similar stories together and displays them according to each reader's personalized interests. RSS Feeds: Available Google News Feeds Google News section and search results feeds: Most common browsers will display a small RSS icon on the address bar if a site has a feed available. For more information on discovering feeds, please see this page. http://www.google.com/help/reader/feeds.html You can also get a feed for any search you do on Google News. First perform any search on Google News, and then simply use the RSS icon available on your browser's address bar to generate the feed. 3 3/10/10 Version 1b Google Alerts Google Alerts are emails automatically sent to you when there are new Google results for your search terms. You can also choose to have your alerts delivered via feed to the feedreader of your choice (e.g., Google Reader or add the feed to your iGoogle page). We currently offer alerts with results from News, Web, Blogs, Video and Groups. This is a great tool to have news about your incident delivered to you. Google Alerts currently offers 6 variations of alerts - 'News', 'Web', 'Blogs', 'Comprehensive', 'Video' and 'Groups'. • A 'News' alert is an email aggregate of the latest news articles that contain the search terms of your choice and appear in the top ten results of your Google News search. • A 'Web' alert is an email aggregate of the latest web pages that contain the search terms of your choice and appear in the top twenty results of your Google Web search. • A 'Blogs' alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search. • A 'Comprehensive' alert is an aggregate of the latest results from multiple sources (News, Web and Blogs) into a single email to provide maximum coverage on the topic of your choice. • A 'Video' alert is an email aggregate of the latest videos that contain the search terms of your choice and appear in the top ten results of your Google Video search. • A 'Groups' alert is an email aggregate of new posts that contain the search terms of your choice and appear in the top fifty results of your Google Groups search.Google Alerts 4 3/10/10 Version 1b How do I manage them all? On the 'Manage Your Alerts' page, you can view, create, verify, edit, and remove any alert you wish. To access this page, you'll need to create a Google Account. Doing so requires only your email address and a password. For more information, click the link at the bottom of the Google Alerts home page. 5 3/10/10 Version 1b Addictomatic http://addictomatic.com Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It's the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what's up, what's now or what other people are feeding on. Personalize After you search, you can personalize your results dashboard by moving around the source boxes. When you're done, bookmark the page and keep coming back to your personalized results dashboard for that search. Browse the News And like your search results dashboard, you can personalize the layout of the headline boxes, delete ones you don't like and bookmark your personalized page. 6 3/10/10 Version 1b Technorati http://technorati.com Technorati is a search engine that tracks and aggregates content from blogs as well as photos, videos and other forms of user-generated content. 7 3/10/10 Version 1b IceRocket There are two ways that people are comparing blog search engines today: total links for a given keyword or tag, and total links shown for a given blog.. IceRocket has a ton of great search and other tools, including search by keywords, tags and URLs. 8 3/10/10 Version 1b Twitter Search http://search.twitter.com/ Twitter search is pretty basic and straightforward and easy to use. You can search for terms, keywords, hashtags you name it! 9 3/10/10 Version 1b Monitter http://www.monitter.com/ It's a twitter monitor, it lets you "monitter" the twitter world for a set of keywords and watch what people are saying. Just type three words into the three search boxes below (where it says 'monitter' now..) and within seconds you'll start seeing relevant tweets streaming live. 10 3/10/10 Version 1b Incident Twitter Manual 11 3/10/10 Version 1b How to create a Twitter account The Basics Navigate to http://twitter.com/ and select the green "Sign up now" button on the right hand of your screen, or simply navigate to https://twitter.com/signup. This will take you to the main signup page. The first field you will be asked to fill out is your full name. By using the incident or agency name, you increase your relevancy and familiarity with your followers. Next, you will be asked to select a username. Try to pick something that describes your incident - whether it's a fire name or an agency. I chose the name 'ABCD Fire' to make sure everyone knows that I'm new to Twitter. This will be the name your followers use when sending @replies, direct messages, or Retweets. It will also form the URL of your home timeline. A preview of that URL is shown below for the username @ABCDFire. Please note: You can change your username in your account settings at any time, as long as the new username is not in use. 12 3/10/10 Version 1b Usernames must be fewer than 15 characters in length, and cannot contain 'admin' or 'twitter' in order to avoid brand confusion. http://help.twitter.com/forums/10711/entries/14609 Once you have selected an appropriate username, you will be asked to enter a password. Be tricky! Make sure your password contains letters, numbers, and symbols. Please do not use a password based on a word found in the dictionary. Once you have entered a sufficiently strong password, please provide an email address. We use this to confirm your account before you can finish the signup process. Note: Be sure to use the Gmail email address that you had setup for the incident. The next step is to prove that you're a human (not a machine!) by typing in the words shown in the Captcha before hitting the "Create my account" button. Please note: if you are having difficulty reading the words, you may request a new captcha, or you can select an audio captcha. 13 3/10/10 Version 1b Posting a Twitter update, or "tweet" from Twitter.com Some people call them tweets Twitter always asks the question, "What's happening?" Each answer to that question is considered a Twitter status update, or what people often call a "tweet." Each update is 140 characters or less.