Right Track 2004 Annual Review Colorado Lottery a Division of the Colorado Department of Revenue
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We're on the Right Track 2004 Annual Review Colorado Lottery A division of the Colorado Department of Revenue COLORADO LOTTERY Looking n behalf of the Colorado Lottery, a division of the Colorado Department of ORevenue, I am pleased to present the calendar year 2004 annual review. And yes, the Colorado Lottery is "on the right track" in our efforts to maximize revenues, provide new and exciting games, and maintain our commitment to customer service Ahead and efficient operations. Through hard work and dedication, the Lottery was able to set new sales records in to 2005 2004, while at the same time identifying efficiencies that allowed us to return additional dollars to our proceeds recipients. s in 2004 The Lottery celebrated yet another successful year with sales over $408 million, breaking the previous calendar year record of $398 million in 2002. The Scratch product line once again led the way in setting the new sales record. In 2004, the Lottery sold more than The Colorado Lottery ended fiscal year 2004 by setting an The Colorado Lottery will undergo $274 million in Scratch tickets. all-time Scratch sales record of $260.9 million. a major computer conversion in Proceeds recipients received more than $ 104 million during 2005. Changes will include new, In addition, the Colorado Lottery began implementation of an entirely new computer game system and fiscal year 2004. This was the second-highest proceeds state-of-the-art terminals that introduced state-of-the-art Scratch game vending machines. These changes will provide the opportunity for produce Powerball, Lotto and distribution in the Lottery's 22-year history. players to purchase a greater variety of our products in a more timely fashion. Cash 5 tickets in a more timely In August 2004, the Colorado Lottery introduced its first ever And while we are pleased with these results, we have not forgotten about our long-term goals. In 2005, the manner; and ticket checkers second-chance Internet promotion. Players who purchased a Lottery will continue to be "on the right track" when our new system becomes functional at more than 2,800 where players can scan tickets $2 Coral Cash ticket could enter their non-winning tickets into a retail locations statewide. We will also utilize new and efficient ways to market our products. At this time, to see if they are winners. drawing through the Lottery's Web site, www.coloradolottery.com. the Colorado Lottery's Web site is one of the most popular sites in the state. We will build on that trend The Lottery will introduce six by providing our players with the ability to receive information in a timelier manner, increase the number of Event In 2004, the Colorado Lottery moved to a 16 Scratch game Scratch advertising campaigns in interactive promotional opportunities and use the member database in our research efforts. t strategy that provided players with a greater variety of games. 2005. These campaigns will roll out every other month, and focus And of course, we will always focus on our top priority—to generate proceeds to help preserve the The Colorado Lottery introduced new state-of-the-art Scratch on Scratch family of games such environment and enhance our communities. The Colorado Lottery will continue to be your ticket to ticket vending machines at retailers across the state. These new as the Luck, Gems and Slots themes. a more beautiful Colorado. machines offer touch-screen technology, and the ability to sell up to 20 different games at a time. The Colorado Lottery's Web site continues to rank in the top The Cherokee State Wildlife Area in Larimer County is prime wintering grounds ten most popular sites in Colorado. In 2004, the Lottery signed for mule deer, whitetail deer, elk and up more than 25,000 members to the MyLottery database. bighorn sheep. Colorado Lottery proceeds- Advances in technology have made it possible for members Peggy Gordon, Director mow than $3 million through the Great to receive Lottery information via their cell phones, pagers Colorado Lottery Outdoors Colorado (COCO) Trust Fund- or personal organizers. A division of the Colorado Department of Revenue Starburst Awards were presented to a dozen parks and were used to help buy the Rabbit Creek tract, a 5,40o-acre addition to the properly. Significan recreation projects in 2004. The Starburst program recognizes excellence in the use of Lottery proceeds. The top winners in The Colorado Division of Wildlife uses 2004 were the City of Fort Morgan for the "Everybody Plays" Lottery funds to protect high priority habitats renovation of the playground in City Park, and for the city's new inline skate center; the Estes Valley Recreation and Park District including Circle Ranch in the Laramie Foothills. Great Outdoors Colorado provided claimed the award a grant of $3.1 million in Lottery funds to Our Mission for the Stanley acquire 6100 acres that have been added to Park Skating the Cherokee State Wildlife Area. The project Lottery dollars through Project, the Town Great Outdoors Colorado help of Evans for the preserves an important wildlife migration support efforts to recover and Game Factor corridor in northern Colorado, provides reintroduce threatened and Skate Park at big game with prime wintering grounds, and endangered wildlife species such Prairie View Park, increases hunting, fishing and wildlife as the boreal toad, a rare alpine and the City of watching opportunities. The mission of the Colorado Lottery, a division of the Colorado Department of amphibian listed as endangered Colorado Springs by the State of Colorado. for the purchase The Lottery will continue to make Revenue, is to maximize revenues for proceeds recipients in a way that demonstrates of the Red its Web site more informative, Rock Canyon convenient and entertaining. Open Space. the integrity that is appropriate for a state agency. The two sides of the mission A Lottery-industry-first will occur In January 2004, Peggy Gordon became the ninth director in early spring, when the Colorado of the Colorado Lottery. Lottery teams up with Lucas Films statement are forever linked, because maximum revenue generation cannot be to introduce a Star Wars™ Scratch 2004 To increase jackpot awareness, the Lottery placed 20 Powerball game. These tickets will feature 12 Colorado Lottery jackpot billboards in strategic locations across the state. The signs different scenes from various Star achieved without agency responsibility, integrity and security. helped the Lottery sell more than $85 million in Powerball tickets Wars movies, and will launch just in fiscal year 2004. prior to the sixth, and final episode Lottery Colorado Animal Print Artist Kim A. Cabrera in the Star Wars saga 3 2004 Photography: Colorado Division of Wildlife 2 * The total does not include GOCO State Parks/Colorado Greenway Project Example Baca County multi-county grant amounts. Zapata Falls Trailhead $ 10,000 ** Estimated. Great Outdoors Colorado (GOCO) $ 546,573* Conservation Trust Fund $ 687,750 *** There is no state park in this county. *** 1982 • In 1982, the General Assembly 1998 In 1998, the Colorado **** Project has received a Colorado Lottery Starburst Arapahoe County State Parks/Colorado Greenway Program. $ Lottery surpasses the $ 1 billion mark approves a bill implementing a state- Award for excellence in the use of Lottery proceeds. * The total does not include GOCO ***** Project has received a Starburst Award Great Outdoors Colorado (GOCO) $ 4,126,247* supervised lottery. The bill created the in proceeds returned to the state. multi-county grant amounts, shown here...$ 553,744 Colorado Lottery as a division of the Honorable Mention. Conservation Trust Fund $ 65,743,005 Department of Revenue, with a director State Parks/Colorado Greenway Program. $ 3,242,500 Great Outdoors Colorado Project Examples appointed by the Executive Director of 1999 • In 1999, the Lottery Adams County * The total does not include GOCO Prairie Park Playground, Springfield $ 39,212 the Department of Revenue. introduces a new corporate multi-county grant amounts, shown here...$ 11,454,043 Campo Playground Project $ 7,000 slogan—"the Colorado Lottery, your Great Outdoors Colorado (GOCO) $ 10,556,964* Pritchett Playground Project $ 42,000 Great Outdoors Colorado Project Examples ticket to a more beautiful Colorado." Conservation Trust Fund $ 45,847,893 Walsh Recreation Expansion Project $ 142,127 Chatfield Trail $ 33,000 1983 • In 1983, the Colorado Lottery State Parks/Colorado Greenway Program. $ 590,250* Trail Linkages in Parks-Cherry Creek $ 50,000 Conservation Trust Fund Project Examples begins on January 24 with gala kick-off The Aspen Valley Land Trust used *The total does not include GOCO Trail Linkages/Cherry Creek State Park.... $ 30,237 Memorial Park, Springfield**** $ 17,000 celebrations in Pueblo, Denver; Fort Collins $500,000 in Lottery funds-a grant 2000 • In November 2000, the multi-county grant amounts, shown here...$ 5,868,717 Flanders Park Development Aurora ..... $ 73,970 Springfield Metropolitan Recreation District Ballpark and Grand Junction. from Great Outdoors Colorado-to Lottery was honored with a 2000 Great Outdoors Colorado Project Examples Aurora Sports Park $ 706,000 Bleachers and Announcer's Booth $ 14,197 acquire a conservation easement Diversity Leaders Award from the y Barr Lake-Pollard Property $ 100,000 Big Dry Creek Trail, Littleton $ 40,000 over the 115-acre Rock Bottom Minority and Women's Chambers' Bergman Property $ 183,000 Centennial Park Connection, Englewood .. $ 10,000 1983 • On September 1, 1983 Ranch in Eagle and Garfield Coalition. The distinction was Bent County Brighton Park Playground $ 50,000 the Lottery makes its first proceeds counties. The property contains presented in recognition of the Cherry Creek Spillway Trail, Aurora $ 135,000 Clayton/Bertha Heid Renovation Project, Great Outdoors Colorado (GOCO) $ 4,139,572* distribution of$41.7 million. habitat for four heron rookeries, Lottery's effective integration of Thornton $ 75,000 Conservation Trust Fund Project Examples 859,943 wild turkeys, wintering bald diversity into its corporate culture, Conservation Trust Fund...