Issue 212 Virtual Remotes Premiere Says
October 4, 2010 Issue 212 Virtual Remotes Premiere says. “I’d rather do that than send my morning If you made it to the CMA Music Festival radio remotes in show to Nashville. I’m probably in the minority June, you may have noticed an oversized video conferencing on that, but once PDs see this I think they’ll set-up in use. Maybe you saw an artist, sitting on a couch begin to understand.” with a camera trained on it, talking into a mic and, on the “CMA Music Fest was our first real-world big screen TV in front of them, a morning show in a radio test,” Leimgruber says. “We got great first-hand Scott Lindy studio hundreds of miles away. If so, Premiere Radio experience with the technology and learned a lot Networks is hoping you had an early look at the future of of valuable lessons, mostly setup details. We were very pleased remote broadcasts. with the technical portion. At the awards, we think people will That single station test (WUBL/Atlanta) was a precursor really have a chance to see and touch the technology, and really to Tuesday’s announcement (10/5) of a partnership between get a sense for how they could use it.” Premiere and Polycom to offer virtual remote broadcasts during The barter structure for the in-person versus digital remotes November’s CMA Awards week. Participating is the same. “The virtual remotes are actually more expensive stations include WUBL; WMZQ/Washington; for us, though last year and this year we have reduced the barter WSSL/Greenville, SC; WBCT/Grand Rapids; we require even as our cost structure has gone up,” Leimgruber KTST/Oklahoma City and WYRK/Buffalo, says.
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