Front Cover 2 Postal Bulletin 22281 (3-25-10)

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Front Cover 2 Postal Bulletin 22281 (3-25-10) Front Cover 2 postal bulletin 22281 (3-25-10) Contents PUBLICITY KIT: ADOPT A SHELTER PULL-OUT INFORMATION PET COMMEMORATIVE STAMPS . .3 Fraud PUBLICITY KIT: FLAGS OF OUR Domestic Order . 29 NATION STAMPS . .25 Withholding of Mail Orders . 29 Invalid Express Mail Corporate Account Numbers . 31 POLICIES, PROCEDURES, AND Missing, Lost, or Stolen U.S. Money Order Forms . 33 FORMS UPDATES Missing, Lost, or Stolen Canadian Money Order Forms . 38 Manuals Verifying U.S. Postal Service Money Orders . 41 DMM Revision: Deposit of APO, FPO, DPO, Counterfeit Canadian Money Order Forms . 41 and U.S. Territory Mailpieces Bearing a Toll-Free Number Available to Verify Canadian Customs Declaration — Update . 54 Money Orders . 41 DMM Revision: Parcel Return Service Mailer Other Information ID Clearance . 56 Overseas Military/Diplomatic Mail . 42 DMM Revision: Express Mail Open and Distribute Thrift Savings Plan Fact Sheet. 47 and Priority Mail Open and Distribute Changes and Updates . 57 DMM Revision: Extension of Not Flat-Machinable Prices and Eligibility of Mailpieces Specifically Postal Bulletin Index Approved as Automation Flats . 59 Annual Index. PB 22276 (1-14-10) DMM Revision: New Optional Designs for Letter- Sized Booklets . 60 IMM Update: Maximum Insurance Coverage Limit and Fee for Global Express Guaranteed Service to Rwanda . 63 Publications Publication 431 Revision: Changes to Post Love: Pansies in a Basket Stamp Office Box Service and Caller Service Fee Groups . 64 Forms Revised Appointment Affidavit Form . 64 PS Form 1769, Accident Report, Is Changed to PS Form 1769/301 . 65 ORGANIZATION INFORMATION Finance USPS National Emergency Hotline Revenue Unit for Fiscal Year 2009 . 66 Is your facility operating? Call 888-363-7462 Intelligent Mail and Address Quality Post Office Changes . 66 Mailing and Shipping Services Mail Alert . 67 Philately Stamp Announcement 10-12: Animal Rescue: Adopt a Shelter Pet. 68 Quarter 3 Philatelic Products Approved for Sale in Retail . 69 Pictorial Postmarks Announcement . 70 How to Order the First Day of Issue Digital Color or Traditional Postmarks . 72 Retail Stop Sending Copies of PS Form 8176, Premium Forwarding Service Application, to Headquarters . 75 Supply Management SmartPay Purchase Card Agency Program Coordinator Roles Transferred . 75 Also on the Web at www.usps.com/cpim/ftp/bulletin/pb.htm Publicity Kit: Adopt a Shelter Pet Commemorative Stamps postal bulletin 22281 (3-25-10) 3 Publicity Kit: Adopt a Shelter Pet Commemorative Stamps 4 postal bulletin 22281 (3-25-10) Publicity Kit: Adopt a Shelter Pet Commemorative Stamps Overview The Animal Rescue: Adopt a Shelter Pet sheet of com- The stamps feature photographs of five cats and five memorative stamps feature photographs of 10 sheltered dogs adopted from the same shelter: the Animal Res- pets — five cats and five dogs. cue Society shelter located in New Milford, Connect- This sheet of stamps is part of the Postal Service’s long- icut. term commitment to raising awareness of important social Sally Andersen-Bruce took the photographs on issues. The Animal Rescue: Adopt a Shelter Pet commem- Memorial Day weekend in 2006. orative stamps raise awareness of the importance of Derry Noyes is the designer and art director for the adopting companion animals from shelters to help prevent stamps. the senseless euthanizing of millions of animals every year. The promotion is called “Stamps to the Rescue.” Unveiling: The Animal Rescue: Adopt a Shelter Pet stamps were unveiled on March 17, 2010, on the Ellen DeGeneres Show by Postmaster General Jack Potter and Ellen DeGeneres. Promotion: The Postal Service™ launched its “Stamps to the Rescue” promotion in conjunction with the unveiling of the stamps. First Day of Issuance: On April 30, Postmaster General Jack Potter and Ellen DeGeneres will dedicate the Animal Rescue: Adopt a Shelter Pet stamps at a 2 P.M. (PT) cere- mony at the Academy of Television Arts & Sciences in Hol- lywood, California. About the Stamps The commemorative stamps are called Animal Res- cue: Adopt a Shelter Pet, and the green selvage includes the language “Featuring animals adopted from shelters”. About the “Stamps to the Rescue” This is the 2010 social awareness stamp subject. Promotion The 44-cent stamps will be sold in panes of 20 for $8.80. The 8-week ”Stamps to the Rescue“ promotion kicked Three hundred million stamps will be printed — 15 off with the unveiling of the Animal Rescue: Adopt a Shelter million sheets. Pet commemorative stamps on The Ellen DeGeneres Show March 17. A print run for commemorative stamps averages 65 million total stamps — 4.5 times as many Adopt a The Postal Service is working with Ellen DeGeneres and Shelter Pet stamps have been printed than the aver- Halo: Purely for Pets — a pet food company that DeGe- age commemorative stamp. neres co-owns — on the national promotion of the Animal Rescue: Adopt a Shelter Pet commemorative stamps. If the Postal Service sells 7.5 million sheets by the end of May, the stamps will be reprinted. The Postal Service is excited to work with Ellen DeGe- neres and Halo to increase public awareness of the A second printing, if necessary, will be 120 million stamps, to increase social awareness of the subject, and to stamps, or 6 million sheets. introduce the Postal Service to a new audience. DeGe- The goal is to have this sheet of commemorative neres has a large, loyal following, and she is passionate stamps be the most pre-ordered stamp in history — about pet adoption. She has often addressed the subject possibly requiring a reprint before they are even avail- on her show and in other public forums, including in social able for sale. media. These stamps continue a 50+ year tradition of the Together we can encourage pet adoption and help to Postal Service bringing attention and awareness to bring an end to the tragedy of adoptable, unwanted, home- serious social issues of the day…one letter at a time. less, and abandoned pets being euthanized each year. Publicity Kit: Adopt a Shelter Pet Commemorative Stamps postal bulletin 22281 (3-25-10) 5 The goal is to increase public awareness of the problem How is the Postal Service getting the and to promote humane and responsible pet care. message out about adopting shelter pets? Halo will be donating 1 million meals to animal shel- The Postal Service is printing 300 million Animal ters across the country. Rescue: Adopt a Shelter Pet stamps — 15 million Promotional posters and counter cards went up in all sheets — that will be sold nationwide. Postal Service retail lobbies nationwide and will There will be posters and counter cards in every one remain there until May 14. of the nearly 33,000 postal-owned or, -leased retail The www.stampstotherescue.com microsite locations across the country promoting the stamps launched. and the relationship with DeGeneres and Halo. Pre-ordering for the stamps began. Information will be posted on the Postal Service’s The social media campaign began. website, usps.com® and a microsite specially created An internal screensaver about the campaign will run for this promotion: www.stampstotherescue.com. from March 29 to April 11. This microsite has information about the stamps, the The first day of issuance will be Friday, April 30, in animals on the stamps, and the importance of animal Hollywood, California. adoption. Customers can pre-order stamps and col- lectible products on these websites. A national cancellation, featuring the face of a dog and a cat, www.stampstotherescue.com, and Animal Rescue: Adopt a Shelter Pet, will run on mail pro- Who are the pets depicted in the stamps? cessing equipment from April 30 through May 14. The stars of this promotion are 10 shelter pets, all Local events will be held across the country. successfully adopted by loving families through the Ani- mal Welfare Society of New Milford, Connecticut. Each What is “Stamps to the Rescue”? cat and dog has a unique story, which is posted on www.stampstotherescue.com. “Stamps to the Rescue” is the name of the promotion the Postal Service created to support its 2010 social awareness stamps, Animal Rescue: Adopt a Shelter Pet — Where can people go for more information it’s the language on the collateral material in retail and it’s about the promotion? the URL for the special website that was launched when the stamps were unveiled on March 17. www.stampstotherescue.com Microsite How did Ellen DeGeneres and Halo get www.stampstotherescue.com involved? This Postal Service microsite was launched in conjunc- tion with the unveiling of the stamps and features informa- When the Postal Service issues a social awareness tion about the stamps, pet adoption, and the importance of stamp, the goal is to generate awareness about the subject spaying/neutering pets, as well as links to related sites, as much as possible. This year, the subject is Animal Res- such as American Humane Association, Humane Society cue: Adopt a Shelter Pet, and the Postal Service wanted to of the United States, and www.petfinder.com. work with individuals and organizations passionate about The site also features a “thermometer” on the left-hand the subject that could assist in generating and increasing side that will initially show cans of Halo pet food increasing awareness nationwide. The Postal Service reached out to as sheets of stamps are pre-ordered. Once the million- Halo, who, in turn, reached out to DeGeneres. meal mark has been reached, the thermometer will con- tinue to display how many sheets have been pre-ordered, then sold after April 30. 6 postal bulletin 22281 (3-25-10) Publicity Kit: Adopt a Shelter Pet Commemorative Stamps Publicity Kit: Adopt a Shelter Pet Commemorative Stamps postal bulletin 22281 (3-25-10) 7 Retail Material This promotional campaign features posters and counter cards in postal retail lobbies nationwide.
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