SRTBIA SD Country Summer (PDF)

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SRTBIA SD Country Summer (PDF) SRTBIA EVENT SUPPORT REQUEST EVENT DETAILS 1. Event Name: COUNTRY SUMMER 2. Event Dates: June 5 -7, 2015 based on our expanded and preferred three day format; Final determination will be based on headliner talent availability. (Note: If we remain a two day event, our dates will be either June 5-6 or June 6-7). 3. Event Description: A multi-day Country music festival at the Sonoma County Fairgrounds. Heralded as an outstanding success in 2014. Country Summer established itself as a legitimate signature event for Santa Rosa. The goal in 2015 is to expand to three days. Country Summer offers a fabulous fan experience that features marquee national recording artists & groups, Food & Beverage concessions, Merchandise Vendors and other Western Lifestyle, experiential and sponsor related activities. In 2015, we are adding a secondary stage to showcase local talent that will play short sets between our main stage entertainment. Country Summer is the annual, flagship event for Froggy 92.9. – part of locally owned Amaturo Sonoma Media Group. 4. Country Summer is a returning Event. 5. Executive Producer: Alan Jacoby ([email protected]); 2505 Commerce Road; Athens, GA 30607 6. Impact Entertainment, Sports & Event Marketing LLC 7. Event Cost: In 2014, the Country Summer production budget was $1,200,000 including $700,000 for talent. In 2015, by expanding to three days and upgrading our talent roster, we’re budgeting $1,500,000 for talent alone and an Event Cost of$2,000,000+. 8. Amount Requested: Forty Thousand ($40,000.00) Dollars 9. The funds will be used to help offset event related expenses such as Sonoma County Fairgrounds facility rental, Stage/Sound/Lights/Video/LED Screens (approx. $200K), stagehands, labor, security and police. Additionally, the funds will be used to help offset marketing expenses (publicity, social media, traditional media, etc.) outside of Sonoma County. GENERAL EVENT INFORMATION 1. Country Summer is a major destination event and it’s a benefit that we are moving to an earlier weekend in June and expanding to three days. In 2014, Country Summer room utilization just for staff (including pre-event) was approximately 200 room nights. Geographic tracking data of ticket buyers show we drew from all over Nor Cal and from 30 states and 4 foreign countries. The fact that Country Summer will generate 1000+ rooms nights is a fair statement. PAGE 2; Country Summer SRTBIA Request 2. Our target audience is the Country Music fan. In 2015, our capacity for the three days is 33,000 fans (11,000 per day – up from 10,000 per day in 2014). 3. As stated above, having specific data that we attracted fans regionally, nationally and internationally – Santa Rosa hospitality officials are better able to gauge the number of room nights we generated in 2014. Regarding our 200 staff room nights, early on in the process we used the Flamingo and then we transitioned to the Sandman. One of the event’s financial partners brought a large group from Louisiana and they stayed at the Hilton. 4. We have not approached or contracted any hotels for 2015. The Sandman worked well from convenience and budget perspectives as our staff hotel in 2014 so there is no reason not to continue with this relationship. 5. As we did in 2014, we’d be very happy to exclusively utilize Santa Rosa CVB services to secure room nights. 6. As evidenced by our expansion to three days (plus capacity expansion) and the fact that we attract Country music fans from across the United States and globe, Country Summer’s ability to incubate is proven and strong. We are investing in a powerful talent lineup and other event enhancements. So long as we do this, the event will grow (to possibly four days) – and room night generation will also expand. In 2014, we had one sell-out day…….the goal is to be fully subscribed every day. Country Summer is a destination event made even more attractive by all of the other activities in the area available to our guests. 7. By virtue of our performance in 2014, Country Summer has proven we deliver a very powerful, comprehensive and fully integrated program that prominently showcases, supports and re-affirms the Santa Rosa brand – way beyond what everyone contemplated when we embarked on this project. The Country Summer event recap and publicity outline (which have been included with our application submittal) show the value we bring to the table. 8. Partnering with Amaturo Sonoma Media Group and closely collaborating with the Sonoma County Fairgrounds provides Country Summer with important credibility within the community and helps our efforts to craft sponsorship and in-kind alliances. In 2014, our local (Santa Rosa) alliances included American AgCredit, Eagle Distributing, Montgomery Village, Kendall-Jackson, Sonoma Backyard, Les Schwab and Cattlemens. We supported and raised funds for local causes including the FFA, 4-H and Mothers of Military. PAGE 3; Country Summer SRTBIA Request 9. Country Summer event costs will exceed two million dollars ($2,000,000) in 2015. Our two primary revenue streams will continue to be Ticket Sales and Sponsorship. Future funding is contingent upon providing fans with marquee talent to drive ticket sales. From a sponsorship perspective, we must provide our partners with tangible value, keep our existing sponsors and add new ones. This will allow Country Summer to continue to take the risk and invest in a high caliber entertainment lineup, first class production and a powerful marketing campaign. 10. Our marketing budget in 2014 was $100,000 (hard cash) and this figure does not include Sonoma Media Group’s media investment of more than $300,000. We unequivocally proved Country Summer activated a best in class marketing campaign featuring Radio, Television, Print, Internet & Social Media, Collateral Materials and Publicity – generating millions upon millions of impressions for Santa Rosa out of market. Santa Rosa was and will continue to be integrated into the Country Summer campaign if the SRTBIA continues to be our partner. As the CVB Executive Director will affirm, we interact regularly with our partners and provide marketing updates/activity reports and a comprehensive wrap-up report that recaps the campaign and the deliverables received by our partners. SUMMARY Country Summer is a proven destination and signature event for Santa Rosa. We put people in beds, we expand the Santa Rosa brand, we generate widespread exposure, we enhance economic development and we increase tax revenue. As Country Summer continues to grow -- so will our across the board value to the community…..but the continued support of the SRTBIA is crucial. We look forward to continuing a mutually beneficial partnership with Country Summer’s host city – Santa Rosa. Respectfully Submitted, Alan Jacoby Executive Producer Country Summer; Weekend of June 5th, 2015 Sonoma County Fairgrounds; Santa Rosa, CA www.CountrySummer.com (602) 738-0685 (cell); (706) 552-1520 (office) Country Summer 2014 Recap A Sunny Weekend at the Sonoma County Fairgrounds Country Summer, Northern California’s biggest country music festival, was held on June 13 and 14. More than 17,000 enthusiastic fans filled the fairgrounds for two days to enjoy 11 of country music’s top talents on the Montgomery Village Stage. Friday, June 13 KFGY kicked off Country Summer with the amazing sound of country artists Dan + Shay, Craig Campbell, David Nail and Joe Nichols. Hunter Hayes headlined the night with incredible stage presence, overwhelming energy and thoughtful audience interaction elating thousands of Country Summer fans. Saturday, June 14 KFGY presented the final day of awe-inspiring country talent with artists Dylan Scott, Trick Pony, Dustin Lynch, Sara Evans and Eli Young Band. Headliner Darius Rucker brought down the house. The loudest cheers came when he acknowledged his previous career with Hootie & The Blowfish with well-known renditions from past successes. Meet & Greets With Country Summer Artists Fans were treated to incredible opportunities to meet Country Summer artists and make unforgettable memories. Country Summer Benefits Non-Profit Organizations While performances by country music stars were the main attraction, local community organizations benefitted from fundraisers in concert with the event, including Sonoma County 4-H and FFA groups, Mothers of Military Servicemembers and St. Jude Children’s Research Hospital. The Country Summer Scene Great festivals are more than great music. Country music fans from 30 states and four countries were on-site for this first-ever, colossal entertainment experience. Fan Reviews It was soooooo amazing I loved it. -- Brittany Stutts He [Darius Rucker] truly rocked it! Great weekend…perfect ending it with such an amazing performer – Tracey Moss Sara was so great! Her voice sounds as amazing as ever! Loved the show btw! – Jamie Lauborough Longnecker Amazing event today! – Narda McMaster Iverson Awesome! Please bring it back next year, it was so much fun!!!! – Rachel Neary Richards Great performance. Especially the dueling guitarists – Tessa Coltrin Christopher We went to the concert yesterday...and had a blast..– Lani Marsland What a fun day!! Ready to do it all over again. Thanks for the “High Five” David Nail – Jayne Scadito Hunter was AMAZING!!!!!!!! – Megan Nevestich Thank you so much Froggy!! You guys made our weekend – Haley Perry Country Summer Website Representative pages from the website. Note that all partner logos scroll at the bottom of each page. Banner ads rotate. www.countrysummer.com Social Media Country Summer Facebook Living Social Ticket Promotion https://www.facebook.com/countrysummer American AgCredit All-Star Guitar Giveaway Country Summer Twitter https://twitter.com/CountrySummerCA Country Summer Winner Take-All Facebook Contest Sonoma Backyard Ultimate Experience NorCal Campaign Sonoma Media Group Campaign Froggy 92.9, the No. 1 Country station in Sonoma County, teamed up with other locally owned, top-rated Sonoma Media Group (SMG) stations to deliver an unparalleled, multi-faceted marketing campaign valued at more than $300,000.
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