SRTBIA SD Country Summer (PDF)

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SRTBIA EVENT SUPPORT REQUEST

EVENT DETAILS

1. Event Name: COUNTRY SUMMER 2. Event Dates: June 5 -7, 2015 based on our expanded and preferred three day format; Final determination will be based on headliner talent availability. (Note: If we remain a two day event, our dates will be either June 5-6 or June 6-7). 3. Event Description: A multi-day Country music festival at the Sonoma County Fairgrounds. Heralded as an outstanding success in 2014. Country Summer established itself as a legitimate signature event for Santa Rosa. The goal in 2015 is to expand to three days. Country Summer offers a fabulous fan experience that features marquee national recording artists & groups, Food & Beverage concessions, Merchandise Vendors and other Western Lifestyle, experiential and sponsor related activities. In 2015, we are adding a secondary stage to showcase local talent that will play short sets between our main stage entertainment. Country Summer is the annual, flagship event for Froggy 92.9. – part of locally owned Amaturo Sonoma Media Group. 4. Country Summer is a returning Event. 5. Executive Producer: Alan Jacoby ([email protected]); 2505 Commerce Road; Athens, GA 30607 6. Impact Entertainment, Sports & Event Marketing LLC 7. Event Cost: In 2014, the Country Summer production budget was $1,200,000 including $700,000 for talent. In 2015, by expanding to three days and upgrading our talent roster, we’re budgeting $1,500,000 for talent alone and an Event Cost of$2,000,000+. 8. Amount Requested: Forty Thousand ($40,000.00) Dollars 9. The funds will be used to help offset event related expenses such as Sonoma County Fairgrounds facility rental, Stage/Sound/Lights/Video/LED Screens (approx. $200K), stagehands, labor, security and police. Additionally, the funds will be used to help offset marketing expenses (publicity, social media, traditional media, etc.) outside of Sonoma County.

GENERAL EVENT INFORMATION

1. Country Summer is a major destination event and it’s a benefit that we are moving to an earlier weekend in June and expanding to three days. In 2014, Country Summer room utilization just for staff (including pre-event) was approximately 200 room nights. Geographic tracking data of ticket buyers show we drew from all over Nor Cal and from 30 states and 4 foreign countries. The fact that Country Summer will generate 1000+ rooms nights is a fair statement.

PAGE 2; Country Summer SRTBIA Request

2. Our target audience is the Country Music fan. In 2015, our capacity for the three days is 33,000 fans (11,000 per day – up from 10,000 per day in 2014). 3. As stated above, having specific data that we attracted fans regionally, nationally and internationally – Santa Rosa hospitality officials are better able to gauge the number of room nights we generated in 2014. Regarding our 200 staff room nights, early on in the process we used the Flamingo and then we transitioned to the Sandman. One of the event’s financial partners brought a large group from Louisiana and they stayed at the Hilton. 4. We have not approached or contracted any hotels for 2015. The Sandman worked well from convenience and budget perspectives as our staff hotel in 2014 so there is no reason not to continue with this relationship. 5. As we did in 2014, we’d be very happy to exclusively utilize Santa Rosa CVB services to secure room nights. 6. As evidenced by our expansion to three days (plus capacity expansion) and the fact that we attract Country music fans from across the United States and globe, Country Summer’s ability to incubate is proven and strong. We are investing in a powerful talent lineup and other event enhancements. So long as we do this, the event will grow (to possibly four days) – and room night generation will also expand. In 2014, we had one sell-out day…….the goal is to be fully subscribed every day. Country Summer is a destination event made even more attractive by all of the other activities in the area available to our guests. 7. By virtue of our performance in 2014, Country Summer has proven we deliver a very powerful, comprehensive and fully integrated program that prominently showcases, supports and re-affirms the Santa Rosa brand – way beyond what everyone contemplated when we embarked on this project. The Country Summer event recap and publicity outline (which have been included with our application submittal) show the value we bring to the table. 8. Partnering with Amaturo Sonoma Media Group and closely collaborating with the Sonoma County Fairgrounds provides Country Summer with important credibility within the community and helps our efforts to craft sponsorship and in-kind alliances. In 2014, our local (Santa Rosa) alliances included American AgCredit, Eagle Distributing, Montgomery Village, Kendall-Jackson, Sonoma Backyard, Les Schwab and Cattlemens. We supported and raised funds for local causes including the FFA, 4-H and Mothers of Military.

PAGE 3; Country Summer SRTBIA Request

9. Country Summer event costs will exceed two million dollars ($2,000,000) in 2015. Our two primary revenue streams will continue to be Ticket Sales and Sponsorship. Future funding is contingent upon providing fans with marquee talent to drive ticket sales. From a sponsorship perspective, we must provide our partners with tangible value, keep our existing sponsors and add new ones. This will allow Country Summer to continue to take the risk and invest in a high caliber entertainment lineup, first class production and a powerful marketing campaign. 10. Our marketing budget in 2014 was $100,000 (hard cash) and this figure does not include Sonoma Media Group’s media investment of more than $300,000. We unequivocally proved Country Summer activated a best in class marketing campaign featuring Radio, Television, Print, Internet & Social Media, Collateral Materials and Publicity – generating millions upon millions of impressions for Santa Rosa out of market. Santa Rosa was and will continue to be integrated into the Country Summer campaign if the SRTBIA continues to be our partner. As the CVB Executive Director will affirm, we interact regularly with our partners and provide marketing updates/activity reports and a comprehensive wrap-up report that recaps the campaign and the deliverables received by our partners.

SUMMARY

Country Summer is a proven destination and signature event for Santa Rosa. We put people in beds, we expand the Santa Rosa brand, we generate widespread exposure, we enhance economic development and we increase tax revenue. As Country Summer continues to grow -- so will our across the board value to the community…..but the continued support of the SRTBIA is crucial. We look forward to continuing a mutually beneficial partnership with Country Summer’s host city – Santa Rosa.

Respectfully Submitted,

Alan Jacoby Executive Producer Country Summer; Weekend of June 5th, 2015 Sonoma County Fairgrounds; Santa Rosa, CA www.CountrySummer.com (602) 738-0685 (cell); (706) 552-1520 (office) Country Summer 2014 Recap A Sunny Weekend at the Sonoma County Fairgrounds

Country Summer, Northern California’s biggest country music festival, was held on June 13 and 14. More than 17,000 enthusiastic fans filled the fairgrounds for two days to enjoy 11 of country music’s top talents on the Montgomery Village Stage. Friday, June 13

KFGY kicked off Country Summer with the amazing sound of country artists Dan + Shay, Craig Campbell, David Nail and Joe Nichols. Hunter Hayes headlined the night with incredible stage presence, overwhelming energy and thoughtful audience interaction elating thousands of Country Summer fans. Saturday, June 14

KFGY presented the final day of awe-inspiring country talent with artists Dylan Scott, Trick Pony, Dustin Lynch, Sara Evans and Eli Young Band. Headliner Darius Rucker brought down the house. The loudest cheers came when he acknowledged his previous career with Hootie & The Blowfish with well-known renditions from past successes. Meet & Greets With Country Summer Artists

Fans were treated to incredible opportunities to meet Country Summer artists and make unforgettable memories.

Country Summer Benefits Non-Profit Organizations

While performances by country music stars were the main attraction, local community organizations benefitted from fundraisers in concert with the event, including Sonoma County 4-H and FFA groups, Mothers of Military Servicemembers and St. Jude Children’s Research Hospital. The Country Summer Scene Great festivals are more than great music. Country music fans from 30 states and four countries were on-site for this first-ever, colossal entertainment experience.

Fan Reviews

It was soooooo amazing I loved it. -- Brittany Stutts

He [Darius Rucker] truly rocked it! Great weekend…perfect ending it with such an amazing performer – Tracey Moss

Sara was so great! Her voice sounds as amazing as ever! Loved the show btw! – Jamie Lauborough Longnecker

Amazing event today! – Narda McMaster Iverson

Awesome! Please bring it back next year, it was so much fun!!!! – Rachel Neary Richards

Great performance. Especially the dueling guitarists – Tessa Coltrin Christopher

We went to the concert yesterday...and had a blast..– Lani Marsland

What a fun day!! Ready to do it all over again. Thanks for the “High Five” David Nail – Jayne Scadito

Hunter was AMAZING!!!!!!!! – Megan Nevestich

Thank you so much Froggy!! You guys made our weekend – Haley Perry Country Summer Website

Representative pages from the website. Note that all partner logos scroll at the bottom of each page. Banner ads rotate. www.countrysummer.com Social Media

Country Summer Facebook Living Social Ticket Promotion https://www.facebook.com/countrysummer

American AgCredit All-Star Guitar Giveaway

Country Summer Twitter https://twitter.com/CountrySummerCA

Country Summer Winner Take-All Facebook Contest Sonoma Backyard Ultimate Experience NorCal Campaign Sonoma Media Group Campaign

Froggy 92.9, the No. 1 Country station in Sonoma County, teamed up with other locally owned, top-rated Sonoma Media Group (SMG) stations to deliver an unparalleled, multi-faceted marketing campaign valued at more than $300,000. The SMG campaign drove ticket sales, including a sellout on Saturday, and promoted Country Summer sponsor partners. The campaign featured:

1,000+ 30-second and 60-second produced and live promos on Froggy 92.9.

3,600+ 30-second and 60-second ads across SMG’s four other stations.

35,000+ people viewed the Country Summer page on Froggy929.com.

Inclusion in eight email blasts to database of over 4,500 listeners.

Heard by listeners in over 100,000 sessions of online streaming at Froggy929.com.

Delivered more than 1,400 click-throughs to Sonoma Backyard Ultimate experience charity auction page via website, mobile, and social assets.

Included in more than 100 posts on the Froggy 92.9 Facebook page -- four that reached over 10,000 people and one that reached over 15,000.

Ten Country Summer text blasts sent to listener database of over 7,500. Representative Advertising

Country Summer 30-Second Television Commercial Link to Television Commercial

Country Summer 60-Second Radio Commercial Link to Radio Commercial Country Summer Billboards 1,000 Posters

5,000 Press Democrat Eight-Page Inserts/Programs Press Coverage

Media coverage and calendar listings were generated in local, regional and national outlets. Two PR Newswire press releases were distributed resulting in 604 clips across the nation. Locally, The Press Democrat published several advance articles and a rave review of the event on June 15. One of Many On-Site Banners

10’ x 30’ Stage Scrims Credential

Country Summer 2014 Recap Video Link to Recap Video

Media Coverage Highlights List & Links June 24, 2014

QRO Online Magazine - Gallery - Country Summer 2014 - Santa Rosa, Calif. - June 23 http://www.qromag.com/concert_gallery/?g2_itemId=639916

Musicholics4U.com - Flickr - Country Summer Photo Gallery - June 20 https://www.flickr.com/photos/musicholics4u/sets/72157645272034324/

Press Democrat - Music Festival - A Country Stew - June 15 PDF Attached

PressDemocrat.com - Santa Rosa Country Music Festival Draws 11,000 - June 14 http://www.pressdemocrat.com/article/20140614/articles/140619714

PressGrab.com - Nashville, TN - June 14 http://pressgrab.com/TN/nashville/?p=115025

City of Santa Rosa - Country Summer - June 14 http://ci.santa-rosa.ca.us/news/Pages/SRTBIA_Events.aspx

Press Democrat - The Field is Wide Open for Country - June 13 PDF Attached

PressDemocrat.com - A Real Country Summer - June 13 http://www.pressdemocrat.com/article/20140613/entertainment/140619815#page=0

PressDemocrat.com - Santa Rosa Community - Hayes, Rucker Headline at Country Summer - June 10 http://santarosa.towns.pressdemocrat.com/2014/06/news/hayes-rucker-headline-country- summer/

San Jose Mercury News - Country Summer All-Country Musicfest Is Friday and Saturday, June 13 and 14, in Santa Rosa - June 9 http://markets.financialcontent.com/mng-ba.mercurynews/news/read/27408961/Country_Summer_All

Sacramento Bee - Country Summer All-Country Musicfest Is Friday and Saturday, June 13 and 14, in Santa Rosa - June 9 http://markets.financialcontent.com/mi.sacbee/news/read/27408961/Country_Summer_All

Los Angeles Daily News- Country Summer All-Country Musicfest Is Friday and Saturday, June 13 and 14, in Santa Rosa - June 9 http://markets.financialcontent.com/mng-lang.dailynews/news/read/27408961/Country_Summer_All

Press Enterprise - Country Summer All-Country Musicfest Is Friday and Saturday, June 13 and 14, in Santa Rosa - June 9 http://markets.pe.com/pe/news/read/27408961/country_summer_all

Santa Rosa Convention & Visitors Bureau - Country Summer All-Country Musicfest, June 13 and 14 in Santa Rosa, Benefit Local Community Organizations - May 29 http://www.visitsantarosa.com/news/2014/05/29/main/country-summer-all-country-musicfest- june-13-and-14-in-santa-rosa-benefit-local-community-organizations/

Press Democrat - The Sounds of Summer - May 23 PDF Attached

PressDemocrat.com- The Sounds of Summer - May 22 http://www.pressdemocrat.com/article/20140522/entertainment/140529910

Sonoma Valley Patch - Country Summer All Country Musicfest on June 13 and 14 Features 11 Country Superstars - May 15 http://sonomavalley.patch.com/groups/announcements/p/country-summer-allcountry-musicfest- on-june-13-and-14-in-santa-rosa-features-11-country-superstars Also posted on Berkeley Patch, Concord Patch, Freemont Patch, Healdsburg Patch, Napa Valley Patch, Novato Patch, Petaluma Patch, Rohnert Park-Cotati Patch, San Mateo Patch, South San Francisco Patch

Artist Direct.com - Country Summer Music Festival Set for June 13 and 14 - Apr. 11 http://www.artistdirect.com/entertainment-news/article/country-summer-festival-set-for-june-13- and-14/10917159

Flavour-Music.com - Country Summer Music Festival Set for June 13 and 14 - Apr. 11 http://flavour-music.com/country-summer-festival-set-for-june-13-and-14/

Focus on the 615 - Top Artists Added to Country Summer Lineup - Apr. 2 http://focusonthe615.com/2014/04/02/top-artists-added-to-country-summer-entertainment- lineup/

CountryMusicTattleTale.com - David Nail, Craig Campbell, Trick Pony to Heat Up Country Summer - Mar. 28 http://countrymusictattletale.com/2014/03/28/david-nail-craig-campbell-trick-pony-to-heat-up- country- summer/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+CountryMusi cTattleTale+%28Country+Music+Tattle+Tale%29

Press Democrat - Tickets Go On Sale For Country Summer Music Fest in Santa Rosa - Jan. 16 http://arts.blogs.pressdemocrat.com/24137/tickets-go-on-sale-for-country-summer-music-fest-in- santa-rosa/

Press Democrat Event Listing http://events.pressdemocrat.com/santa_rosa_ca/events/show/369168115-country-summer-on- june-13-14

Californian.com http://search.thecalifornian.com/localevents/event//41105-Country-Summer-On-June-13-14

CountryCalifornia.com http://www.countrycalifornia.com/resources/concerts/

Diablo.com http://www.diablomag.com/Whats-Happening/Community-Calendar/index.php/name/Country- Summer/event/14690/

Enjoy Magazine http://www.enjoymagazine.net/events/26415/country-summer-on-june-13-14

Eventful.com http://eventful.com/santarosa/events/country-summer-june-13-14-/E0-001-065850002- 5@2014061314

EventsNearHere.com http://www.eventsnearhere.com/find-events/CA/SANTA- ROSA/Music/Concerts/addetail/15840/Country-Summer-on-June-13--14#.Ut6kw7Tn_IU

KCRA NBC Sacramento Ch 3 http://www.kcra.com/community/calendar#/?i=5

KXTV ABC Sacramento Ch 10 http://events.news10.net/Country_Summer_on_June_13_/200588744.html

KOVR-CBS Sacramento Ch. 13 http://events.sacramento.cbslocal.com/santarosa/events/country-summer-june-13-14-/E0-001- 066072493-8@2014061314

KRON-San Francisco Channel 4 http://events.kron4.com/Country_Summer_on_June_13_/200588751.html

Military.com/Petaluma http://m.military.com/base-guide/coast-guard-training-center-petaluma/event-info/369168115

OCRegister.com http://events.ocregister.com/santa_rosa_ca/events/show/369168116-country-summer-on-june-13-14

PacificSun.com http://www.pacificsun.com/calendar/live_music/country-summer-on-june/event_38fd7ee6-b538- 11e3-9bca-10604b9fc222.html

PressDemocrat.com http://events.pressdemocrat.com/santa_rosa_ca/events/country+summer+concert+sonoma+county

QRO Magazine http://www.qromag.com/features/2014-festival-guide/

SacBee.com http://events.sacbee.com/santa_rosa_ca/events/show/369168116-country-summer-on-june-13- 14?np=true

SanJose.com http://www.sanjose.com/country-summer-on-june-13-and-14-e2041922

Santa Rosa CVB http://www.visitsantarosa.com/events/2014/06/13/community-events/country-summer-2014/

SFGate.com http://events.sfgate.com/san_francisco_ca/events/country+summer+concert+sonoma+county

SFStation.com http://www.sfstation.com/country-summer-on-june-13-and-14-e2041922

SomethingAboutSonoma.com http://www.somethingaboutsonoma.com/events/

SonomaCountyFair.com http://www.sonomacountyfair.com/events.php

Sonoma Magazine http://www.sonomamag.com/fun-things-3/#.U3I59Sjm-NM

Sonoma Valley Patch http://sonomavalley.patch.com/groups/events/p/c_d5d8e08a Also posted on Berkeley Patch, Concord Patch, Freemont Patch, Healdsburg Patch, Napa Valley Patch, Novato Patch, Petaluma Patch, Rohnert Park-Cotati Patch, San Mateo Patch, South San Francisco Patch

Sonoma West Times & News http://www.sonomawest.com/calendar/community/country-summer-on-june/event_3456f2a6- b514-11e3-ad72-3f3146ce929a.html

Yelp.com http://www.yelp.com/events/santa-rosa-country-summer-on-june-13-and-14

Zvents.com http://www.zvents.com/santa_rosa_ca/events/show/369168115-country-summer

AccessAtlanta.com http://entertainment.accessatlanta.com/santa_rosa_ca/events/show/369168116-country- summer-on-june-13-14

AllEvents.in/Santa Rosa http://allevents.in/santa%20rosa/darius-rucker-country-summer-festival-santa-rosa,- ca/470235713086829

Austin360.com http://events.austin360.com/santa_rosa_ca/events/show/369168115-country-summer-on-june- 13-14

Gazette.com (Colorado Springs) http://events.gazette.com/santa_rosa_ca/events/show/369168116-country-summer-on-june-13- 14

FortWayne.com http://events.fortwayne.com/santa_rosa_ca/events/show/369168115-country-summer-on-june- 13-14

IdahoStatesman.com http://events.idahostatesman.com/santa_rosa_ca/events/show/369168116-country-summer-on- june-13-14

Kentucky.com http://calendar.kentucky.com/santa_rosa_ca/events/show/369168115-country-summer-on-june- 13-14

Songkick.com http://www.songkick.com/festivals/927134-country-summer/id/19153999-country-summer-2014

ReleaseWatch

Headline: Country Summer All-Country Musicfest on June 13 and 14 in Santa Rosa Features 11 Country Superstars (English) Story Number: LA24325 Story Date: May 09, 2014

The ReleaseWatch page provides a listing of sites where your release was posted on the Web. ReleaseWatch(TM) monitors over 1,400 Web sites - including MarketWatch, Reuters and Yahoo! - and offers a report with an average of more than 100 links to the precise page where the full text of your press release can be viewed.

Total ReleaseWatch Postings = 310

Postings by Hour (48 hour timeline) ReleaseWatch links are collected indefinitely after your release crosses the wire. However, most links accrue within the first 48 hours after transmission. The timeline below tracks link collection by the hour after transmission of your release.

Postings by Industry (Top 5)

This chart breaks down release postings by the industry vertical of the online site posting the release. Only the top five industries are shown.

PR Newswire Visibility Reports for Country Summer All-Country Musicfest on June 13 and 14 in Santa Rosa Features 11 Country Superstars May 09, 2014 2:37 PM ET Page 2

ReleaseWatch Postings Details

Logo Site Link Location Media Type Industry Visitors WKRN ABC-2 (Nashville, TN) Link United States Broadcast Media Media & Information 19,000

WLAX-TV FOX-25/48 Link United States Broadcast Media Other 0 (LaCrosse, WI)

WLBT NBC-3 (Jackson, MS) Link United States Broadcast Media Media & Information 0

WLNE-TV ABC-6 (Providence, Link United States Broadcast Media Media & Information 8,000 RI)

WLNS CBS-6 (Lansing, MI) Link United States Broadcast Media Media & Information 0

WLOX ABC-13 (Biloxi, MS) Link United States Broadcast Media Media & Information 26,000

WLTZ-TV CW-38 (Columbus, Link United States Broadcast Media Other 0 GA)

WICU-TV NBC-12 (Erie, PA) Link United States Broadcast Media Other 0

WISTV NBC-10 (Columbia, SC) Link United States Broadcast Media Media & Information 53,000

WJRT-TV ABC-12 (Flint, MI) Link United States Broadcast Media Media & Information 10,000

San Bernardino County Sun Link United States Newspaper Media & Information 11,000 (San Bernardino, CA)

San Gabriel Valley Tribune Link United States Newspaper Other 11,000

San Jose Mercury News Link United States Newspaper Other 11,000

Santa Cruz Sentinel (Santa Link United States Newspaper Media & Information 11,000 Cruz, CA)

SiliconValley.com (Silicon Link United States Newspaper Media & Information 11,000 Valley, CA)

Star Tribune (Minneapolis, MN) Link United States Newspaper Other 11,000

Pasadena Star-News Link United States Newspaper Media & Information 11,000 (Pasadena, CA)

Redlands Daily Facts (Redlands, Link United States Newspaper Media & Information 11,000 CA) PR Newswire Visibility Reports for Country Summer All-Country Musicfest on June 13 and 14 in Santa Rosa Features 11 Country Superstars May 09, 2014 2:37 PM ET Page 3

Rockford Register Star Link United States Newspaper Other 11,000

Ruidoso News (Ruidoso, NM) Link United States Newspaper Media & Information 11,000

WFXR-TV FOX-21/27 Link United States Broadcast Media Other 0 (Roanoke, VA)

WFXS-TV FOX-55 (Wausau , Link United States Broadcast Media Other 0 WI)

WFSB-TV CBS-3 (Hartford, CT) Link United States Broadcast Media Media & Information 73,000

WFXG-TV FOX-54 (Augusta, Link United States Broadcast Media Media & Information 0 GA)

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WGCL-TV CBS-46 (Atlanta, GA) Link United States Broadcast Media Other 15,000

WGFL-TV CBS-4 (Gainesville, Link United States Broadcast Media Media & Information 0 FL)

WFLX FOX-29 (West Palm Link United States Broadcast Media Media & Information 0 Beach, FL)

WFMJ-TV NBC-21 Link United States Broadcast Media Media & Information 7,000 (Youngstown, OH)

The State (Columbia, SC) Link United States Newspaper Media & Information 11,000

The Sun News (Myrtle Beach, Link United States Newspaper Media & Information 11,000 SC)

The Daily Herald Link United States Newspaper Other 11,000

The Sacramento Bee Link United States Newspaper Media & Information 11,000

Tribune (San Luis Obispo, CA) Link United States Newspaper Media & Information 11,000

StockNod Link United States News & Information Financial 0 Service

WFIE NBC-14 (Evansville, IN) Link United States Broadcast Media Media & Information 35,000

Telegraph-Macon (Macon, GA) Link United States Newspaper Media & Information 11,000

The Bellingham Herald Link United States Newspaper Other 11,000

Street Insider Link United States Trade Pub Financial 11,000

Sun Herald (Biloxi, MS) Link United States Newspaper Media & Information 11,000

WDAM NBC-7 (Hattiesburg- Link United States Broadcast Media Media & Information 7,000 Laurel, MS)

WDRB FOX-41 (Louisville, KY) Link United States Broadcast Media Media & Information 24,000

WDSI-TV FOX-61 Link United States Broadcast Media Other 0 (Chattanooga, TN)

WECT NBC-6 (Wilmington, NC) Link United States Broadcast Media Media & Information 16,000

WBTV CBS-3 (Charlotte, NC) Link United States Broadcast Media Media & Information 28,000

WCAX CBS-3 (Burlington, VT) Link United States Broadcast Media Media & Information 29,000 PR Newswire Visibility Reports for Country Summer All-Country Musicfest on June 13 and 14 in Santa Rosa Features 11 Country Superstars May 09, 2014 2:37 PM ET Page 4

WCIV-TV ABC-4 (Charleston, Link United States Broadcast Media Media & Information 0 SC)

WCSC CBS-5 (Charleston, SC) Link United States Broadcast Media Media & Information 30,000

WBRC-TV FOX-6 MyFox Link United States Broadcast Media Media & Information 17,000 Birmingham (Birmingham, AL)

Long Beach Press-Telegram Link United States Newspaper Media & Information 11,000 (Long Beach, CA)

Los Angeles Daily News Link United States Newspaper Media & Information 11,000 (Woodland Hills, CA)

Market Intelligence Center Link United States News & Information Financial 11,000 Service

Market Pulse Link United States News & Information Other 11,000 Service

Kansas City Star Link United States Newspaper Other 11,000

KVOR 740-AM (Colorado Link United States Broadcast Media Media & Information 11,000 Springs, CO)

Las Cruces Sun-News Link United States Newspaper Other 11,000

Lexington Herald-Leader Link United States Newspaper Media & Information 11,000 (Lexington, KY)

Inside Bay Area Link United States Newspaper Media & Information 11,000

Island Packet (Bluffton, SC) Link United States Newspaper Other 11,000

WBOY-TV NBC-12 (Clarksburg, Link United States Broadcast Media Other 13,000 WV)

WBOC-TV FOX-21 (Salisbury, Link United States Broadcast Media Other 0 MD)

WBMA-TV ABC-33 / ABC-40 Link United States Broadcast Media Media & Information 23,000 (Birmingham, AL)

WBOC CBS-16 (Salisbury, MD) Link United States Broadcast Media Media & Information 23,000

ProfitQuotes Link United States News & Information Financial 0 Service

WBAY ABC-2 (Green Bay, WI) Link United States Broadcast Media Media & Information 16,000

iStockAnalyst Link United States Trade Pub Financial 0

WBCB-TV CW-21 (Youngstown, Link United States Broadcast Media Media & Information 0 OH)

WAND-TV NBC-17 (Decatur, IL) Link United States Broadcast Media Media & Information 0

WAVE NBC-3 (Louisville, KY) Link United States Broadcast Media Media & Information 37,000

WAFF NBC-48 (Huntsville, AL) Link United States Broadcast Media Media & Information 35,000

WALB NBC-10 (Albany, GA) Link United States Broadcast Media Media & Information 24,000

FinancialContent - PR Newswire Link United States News & Information Other 11,000 Service

BusinessWeek Link United States Magazine Other 407,000

Olympian (Olympia, WA) Link United States Newspaper Media & Information 11,000

News Tribune (Tacoma, WA) Link United States Newspaper Media & Information 11,000 PR Newswire Visibility Reports for Country Summer All-Country Musicfest on June 13 and 14 in Santa Rosa Features 11 Country Superstars May 09, 2014 2:37 PM ET Page 5

Oklahoman (Oklahoma City, Link United States Newspaper Media & Information 11,000 OK)

Money Show Link United States Broadcast Media Media & Information 0

News & Observer (Raleigh, NC) Link United States Newspaper Other 11,000

Merrill Edge Link United States News & Information Other 26,000 Service

Miami Herald Link United States Newspaper Media & Information 11,000

MarketWatch Link United States News & Information Financial 758,000 Service

Maxim Group Link United States News & Information Financial 11,000 Service

Marketplace from American Link United States Broadcast Media Media & Information 26,000 Public Media

WAFB CBS-9 (Baton Rouge, Link United States Broadcast Media Media & Information 48,000 LA)

TheStreet.com Link United States Trade Pub Financial 338,000

The State Journal (Charleston, Link United States Newspaper Other 0 WV)

KWTV-TV CBS-9 (Oklahoma Link United States Broadcast Media Media & Information 68,000 City, OK)

KXMB-TV CBS-12(Bismarck, Link United States Broadcast Media Other 0 ND)

KXJB-TV CBS-4 / KVLY-TV Link United States Broadcast Media Media & Information 0 NBC-11 (Fargo, ND)

KXXV-TV ABC-25 (Waco, TX) Link United States Broadcast Media Media & Information 0

KXVO-TV CW-15 (Omaha, NE) Link United States Broadcast Media Media & Information 0

NebraskaTV (Kearney, NE) Link United States Broadcast Media Media & Information 0

KYTX CBS-19 (Tyler, TX) Link United States Broadcast Media Media & Information 0

KUSI-TV IND-51 (San Diego, Link United States Broadcast Media Media & Information 0 CA)

KVVU-TV FOX-5 (Las Vegas, Link United States Broadcast Media Other 15,000 NV)

KWES-TV NBC-9 (Midland, TX) Link United States Broadcast Media Media & Information 0

KWQC NBC-6 (Davenport, IA) Link United States Broadcast Media Media & Information 14,000

MrBayStreet.com Link Canada News & Information Other 0 Service

Music Charts Magazine Link United States Magazine Other 0

Media-online.ru Link russia News & Information Media & Information 0 Service

Metro Latino Magazine Link United States Magazine Other 0

Live Bold Style Link United States News & Information Other 0 Service

Living by the Seasons Link United States Blog Other 0

Jen's Blog of Random Thoughts Link Canada Blog Other 80,000 PR Newswire Visibility Reports for Country Summer All-Country Musicfest on June 13 and 14 in Santa Rosa Features 11 Country Superstars May 09, 2014 2:37 PM ET Page 6

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KING-TV NBC-5 (Seattle, WA) Link United States Broadcast Media Media & Information 0

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Business Journal of Greater Link United States Newspaper Media & Information 389,000 Milwaukee

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El Nuevo Herald (Miami, FL) Link United States Newspaper Other 11,000

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Farmington Daily Times Link United States Newspaper Media & Information 11,000 (Farmington, NM)

FinanzNachrichten.de (ABC Link Germany Trade Pub Financial 0 New Media AG) PR Newswire Visibility Reports for Country Summer All-Country Musicfest on June 13 and 14 in Santa Rosa Features 11 Country Superstars May 09, 2014 2:37 PM ET Page 13

Fort Worth Star-Telegram (Fort Link United States Newspaper Media & Information 11,000 Worth, TX)

Inland Valley Daily Bulletin Link United States Newspaper Media & Information 11,000 (Ontario, CA)

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ReleaseWatch

Headline: Country Summer All-Country Musicfest Is Friday and Saturday, June 13 and 14, in Santa Rosa (English) Story Number: LA45019 Story Date: Jun 09, 2014

Total ReleaseWatch Postings = 294

Postings by Industry (Top 5)

This chart breaks down release postings by the industry vertical of the online site posting the release. Only the top five industries are shown.

PR Newswire Visibility Reports for Country Summer All-Country Musicfest Is Friday and Saturday, June 13 and 14, in Santa Rosa Jun 09, 2014 11:49 AM ET Page 2

ReleaseWatch Postings Details

Logo Site Link Location Media Type Industry Visitors Pasadena Star-News Link United States Newspaper Media & Information 11,000 (Pasadena, CA)

Redlands Daily Facts (Redlands, Link United States Newspaper Media & Information 11,000 CA)

Ruidoso News (Ruidoso, NM) Link United States Newspaper Media & Information 11,000

San Bernardino County Sun Link United States Newspaper Media & Information 11,000 (San Bernardino, CA)

Reuters Link United States News & Information Financial 617,000 Service