90 NEBRASKA BUSINESS • 1919–2009 College of Business Administration–University of Nebraska–Lincoln John E. Anderson Dean, College of Business Administration Baird Family Professor of Economics Seacrest Scholar The College of Business Administration is celebrating its 90th year as a premier and highly regarded business college. The College is a founding member of the Association to Advance Collegiate Schools of Business (AACSB), which is the premier accrediting association for business and accounting schools. Both the College and the School of Accountancy have been continually accredited. The College was also a founding member of the MBA Roundtable, dedicated to advancing best practices in the design and delivery of graduate business programs. Our rich College heritage is an integral component of the University of Nebraska–Lincoln, chartered in 1869, as an educational institution of international stature. Nebraska is recognized by the Carnegie Foundation as a Doctoral/Research Extensive university and was invited to join the prestigious Association of American Universities (AAU) in1909. Founded in 1900, AAU is an association of 62 leading public and private research institutions in the United States and Canada. Today, the college offers a both sound academic experience and valuable real world experiences for its students. The quality of our academic training is reflected in the most recent scores from the national assessment test for graduating seniors from over 500 institutions, which showed that 95% of our graduating seniors scored above the national average and 22% of our students scored at or above the 95th percentile. In the most recent ranking of business programs by BusinessWeek magazine, the college ranked in the top ten of three of the twelve academic specialty areas: macroeconomics, business law, and quantitative methods. Among our graduating seniors in the fall of 2008, 40% had internships, 92% said their studies had helped them develop analytic skills, 82% reported improved leadership skills, 94% recorded improved teamwork skills, and 88% said their awareness of ethics was enhanced. As you read this commemorative issue of Nebraska Business: 1919-2009, you will be impressed by the current activities ongoing in the College, but I encourage you to look carefully at the timeline across the bottom of the pages and recognize the rich heritage we have in the College. As stewards of this heritage we want to uphold the ideals of those who preceded us and advance the reputation of the College to new heights as we make our own contributions to excellence. Without the support of alumni and friends we would be unable to attain these new levels of excellence. Thank you for your continued support. NEBRASKA BUSINESS • 1919–2009 90 College of Business Administration–University of Nebraska–Lincoln University of Nebraska–Lincoln Chancellor Contents Harvey Perlman Dean 2 90 Years of Excellence in Business Education John E. Anderson Associate Dean David Rosenbaum 4 A Visionary Gift = Technology Leadership Assistant Dean D’vee Buss 6 Can Marketing Reduce Risky Behavior by Les Carlson College Advisory Board of Directors 8 Human Trafficking Using Marketing Channels President by Dwayne Ball and Ron Hampton Caren Hamilton Vice-President 9 Entrepreneurship Mark Hesser Secretary Award Winning Students – Students in Free Enterprise Bradley Walker Nebraska Distinguished Entrepreneurs of the Year Treasurer Entrepreneur in Residence –Todd Graves David Roehr Board Members 12 Within the Columns Cecil Bykerk Jeff Raikes, CEO, Bill and Melinda Gates Foundation Steve Erwin Bob Gottsch Evan Williams, CEO, Twitter Aaron Hilkemann Kirk Kellner Rodrigo Lopez 14 2009 Advisory Board Awards Luncheon JoAnn Martin Paul Mendlik Angie Muhleisen 16 Faculty Promotions Jim Pillen Barb Schaefer 18 News of the College Will Scott Bryan Slone Clay Smith 24 You Can Make a Difference Dean Van Loon Bradley Walker Gary Warren Lyn Ziegenbein Editor Marilyn Hoskins Cover Design John Hayden Cover Photo Erik Stenbakken Send News, Letters, and Comments to: Marilyn Hoskins University of Nebraska–Lincoln College of Business Administration P.O. Box 880405 Lincoln, NE 68588-0405 [email protected] At the time two was the first director of the School of foreign language Commerce and led the formation of the professors took College of Business Administration in up the debate 1919, where he remained as Dean until with one attesting 1941, navigating the college through the that the so-called nascent creation of business education, commercial the loyalty hearings preceding World studies were War I, the war, the Great Depression “merely and the run up to World War II. informational rather than Le Rossignol emphasized the need to cultural.” The conduct the study of business based Social Sciences Hall, 1913 other said, commercial education on a sound scientific basis to avoid “would tend to broaden and widen narrow vocationalism, but emphasized ounded in 1869 as a land-grant the intellectual horizons of our Finstitution, the curriculum of the commercial class.” University of Nebraska included a required course in political economy. As early as 1901, business Twenty years later, the Department and economics education of Economics and Political Science expanded to include courses in was created under the guidance of labor relations, marketing and Amos G. Warner. The depression insurance. Four years later the of the 1890s exacerbated the rift in move to establish a business academic expectations of the long- college began and was mandated range expectations of higher education. by the Board of Regents. The cachet of professional training took hold at the University of Nebraska first with the teachers college, followed by the engineering college, and in James E. LeRossignol First Dean and founder of the College of 1913 the School of Business Administration Commerce. James Class of 1922 E. LeRossignol 90 YEARS OF EXCELLENCE IN BUSINESS EDUCATION 1919 1921 1921 College of Business Administration is The cornerstone for the Social First Bizad Day included established by the Nebraska legislative bill Sciences hall was laid in 1917 and cancellation of classes, a parade HR-250 which expanded the university to ten the building was dedicated in 1921. through campus and downtown, colleges. 423 students were enrolled and James During WWI, the building was used then a picnic and “stunts” at E. LeRossignol was Dean. as a barracks. Antelope Park. its accreditation function in of Business Administration building 1919 with the establishment following a major renovation in 1968. of academic standards for In 1991, the building was completely business schools. Today, AACSB renovated and a new wing was added. is the premier accrediting organization in the world. Ninety years later, the College of Business Administration is home to In 1919, the Nebraska approximately 3,000 undergraduate Legislature took up a bill and graduate students. The five to expand the University of departments – accounting, economics, Nebraska to ten colleges – finance, management and marketing graduate, arts and sciences, – offer nine undergraduate majors, The first four Deans (l. to r.) agriculture, business MBA programs and masters degrees. Charles S. Miller, Earl S. Fullbrook, administration, engineering, It is the only doctoral-granting John D. Clark, James E. LeRossignol teachers, law, medicine, business college in the state. Centers a balance between theoretical and pharmacy, and dentistry. of excellence include the Bureau of practical education. This balance was of Business Research, Nebraska Center for concern to business schools across the Also, in 1919, the College of Business Entrepreneurship, Nebraska Council nation and in 1916, along with 17 other Administration moved to the third on Economic Education, the IBM business school deans, Le Rossignol floor of the new Social Sciences Innovation Hub, and the Leadership helped found the Association to building, which was also occupied by Institute. Advance Collegiate Schools of Business the departments of political science Excerpts from: (AACSB). The new organization began and sociology. The building was “CBA, The First 75 Years” subsequently renamed the College Richard F. Crees, 1994 College of Business Administration 2009 1926 1927 1931 Beta Gamma Sigma is the only The Department of Business The first annual Bizad Recognition Banquet scholastic honor society recognized Research was formally established was held for the presentation of scholarships by AACSB International. The first by the legislature and began and awarding of Gold Keys for academic CBA members were initiated in publication of “Nebraska Studies in achievement. Bizad Day was later replaced by 90 Years of Excellence | 3 1926. Business.” a spring party. he Coe Computer Lab in the College The lab is named for James and Jessie to expensive equipment during his Tof Business Administration is one of Coe, who made a large donation to the college years, Coe designated that the the largest and busiest computer labs on University of Nebraska Foundation in donation be used only for the purchase campus. It features the latest computer 1980. The story behind the donation of equipment. In 1980, the Wang Word technology and is open 24 hours a day is an intriguing one. Woody Varner, Processor was state-of-the-art and for students needing a place to study, the Chairman of the University of made up the bulk of the first equipment do homework, and work on group Nebraska Foundation at the time, purchase. The word processors greatly projects. Even though the lab is usually was in Phoenix on business when he eased the process of creating research humming with activity, many of those saw Coe’s name on a long list of UNL papers and theses. who use it don’t even know why it’s alumni, realized they lived in the area, named the Coe Computer Lab and few and decided to pay them a friendly Considering James Coe’s background realize the generosity behind the state- visit. The next day, he received a phone in electrical engineering, it may not be of-the-art computer equipment they use call from Mr.