CMR 2010: Wales Radio / Audio charts

August 2010 Figure 3.1

Wales community awards

Community station Location On-air date Target Audience

Afan FM Port Talbot 20/04/2007 Young people (11-25) BRfm Brynmawr, Blaenau Gwent 18/10/2007 Geographic - town/rural Barry, Vale of Glamorgan 31/03/2009 Geographic - town/rural Calon FM Wrexham 01/03/2008 Geographic - town/rural GTFM Pontypridd Pontypridd 01/01/2006 Geographic - town/rural

Point FM 24/03/2010 Geographic - town/rural Cardiff 08/10/2007 BME black & ethnic minorities Tircoed Forest , Swansea 01/12/2008 Geographic - town/rural Tudno FM Llandudno 12/07/2008 Geographic - town/rural

Source: Ofcom, July 2010

2 Figure 3.2

BBC investment in national/local radio programming 2009/10, per head of population

Change on + £0.05 + £0.13 + £0.05 + £0.10 + £0.07 previous year:

£14 £12 £10

spend £8 £6 £11.21 £11.12 £4 £7.82 £2 £3.85 £2.82 £0 UK nations Wales Scotland England N Ireland average per head (£ per head capita) BBC programme programme BBC

Source: Ofcom / BBC Annual report 2009/10

3 Figure 3.3

Commercial radio revenue per head 2009

Change on - £0.90 - £0.63 - £0.64 - £0.94 + £1.01 previous year:

£10 £8 £6 £4 £6.68 £7.84 £6.60 £7.62 £2 £5.49 £0 UK local Wales Scotland England N Ireland commercial revenues Commercial radio radio revenue Commercial per head (£ per capita)

Source: Ofcom/NBR returns 2009 Note: Chart shows net broadcasting revenues as based on returns received by Ofcom for the year 2009. The UK total shows the average for local commercial radio across the four nations and therefore excludes revenues for the UK-wide commercial stations: Classic FM, , and Absolute

4 Figure 3.4

Availability of DAB stations, by area

BBC network / local & nations National commercial Local commercial

60 12 50 12 9 12 13 12 40 9 12 9 13 9 12 9 12 30 12 12 9 12 20 9 9 41 9 9 9 34 13 29 27 9 31 10 19 17 3 18 14 13 16 6 9 0 Wales Northern Scotland Central East East London North North South West West Yorkshire Ireland Southern England Midlands East West West England Midlands England

Source: Ofcom, June 2010

5 Figure 3.5

Average weekly reach and listening hours – year to Q1 2010

Wales England Scotland Northern UK TOTAL Ireland

Average weekly 22.7 hours 21.9 hours 21.0 hours 22.0 hours 21.9 hours listening Reach 90.5% 90.1% 87.3% 89.6% 89.9%

Source: RAJAR, All adults (15+), year ended Q1 2010

6 Figure 3.6 Share of listening hours, by nation– year to Q1 2010 (Audience share for BBC and commercial stations, local /national)

Audience share for BBC and commercial stations, local/national 100% 2% 3% 2% 8% 2% Other 25% 31% 32% 80% 41% 37% Local Commercial 11% 60% 11% 11% 12% 13% 9% 7% 9% National 8% Commercial 40% 23% BBC Local/National 49% 47% 46% 20% 37% 25% BBC Network 0% Wales Scotland England N Ireland UK

Source: RAJAR, All adults (15+), year ended Q1 2010

7 Figure 3.7

Weekly reach for National BBC services in Wales, Northern Ireland, Scotland and local BBC radio in England – Q1 2010

Change on previous year (percentage points) week - 2.4 - 1.8 - 0.5 + 0.9 - 1.5 + 0.5 40%

30%

20% 36.2% 20.8% 22.0% 10% 16.7% 18.6% 5.9% 0% BBC Radio BBC Radio BBC Radio BBC Local BBC Radio BBC Radio Wales / Cymru Wales Cymru Radio in Ulster / Foyle Scotland % % per reached of adult population England

Source: Rajar Q1 2010 Note: Average weekly reach of adult population Q1 2010

8 Figure 3.8 Ownership of DAB digital radios in the Nations

Figure above bar shows % point change in DAB sets in Percentage of respondents household from Q1 2009

-2 +4 -4 +9 +2 +2 +4 100% 2 1 4 31 3 21 3 3 4 21 2 5 8 3 6 6 19 26 26 25 23 20 3+ 80% 32 26 28 28 2 60% 1 None 40% 76 68 68 70 72 73 59 58 62 62 20%

0% UK Wales England Scotland N Ireland Wales Wales SE Wales SW North/ Mid urban rural Wales Wales

Total owning DAB 38% 29% 39% 36% 22% 30% 29% 36% 26% 25%

Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio (n= 7017 UK, 854 Wales, 4476 England, 1034 Scotland, 653 Northern Ireland, 623 Wales urban, 231 Wales rural, 251 South East Wales, 277 South West Wales, 326 North/ Mid Wales) Note: Remaining percentages are Don’t know responses QP9. How many DAB sets do you have in your household?

9 Figure 3.9

Likelihood of purchasing a DAB radio within the next year

Percentage of respondents Figure above bar shows % point change in likely to purchase from Q1 2009 +1 -9 +3 -1 +9 -7 -13 100% 11 12 20 21 18 21 28 28 29 80% 40 Don't know

60% 69 64 62 78 Unlikely 55 55 72 49 65 40% 45

20% Likely 17 17 20 17 22 15 15 10 14 10 0% UK Wales England Scotland N Ireland Wales Wales SE SW North/ urban rural Wales Wales Mid Wales Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio and do not have a DAB set (n= 4445 UK, 594 Wales, 2690 England, 661 Scotland, 500 Northern Ireland, 426 Wales urban, 168 Wales rural, 159 South East Wales, 199 South West Wales, 236 North/ Mid Wales) QP12: How likely is it that your household will get a DAB radio in the next 12 months?

10 Figure 3.10 Use of either an MP3 player or an iPod

Use of either an MP3 player or an iPod (% adults) 40% 37% 32% 33% 32% 30% 27% 26% 27% 26% 24% 24% 20%

10%

0% UK Wales England Scotland Northern Urban Rural South South North / Ireland Wales Wales East West Mid Wales Wales Wales

Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 9013 UK, 1075 Wales, 5709 England, 1468 Scotland, 761 Northern Ireland, 810 Wales urban, 265 Wales rural, 348 South East Wales, 360 South West Wales, 367 North/ Mid Wales) QB2. Do you personally use: Mp3 player / IPod?

11 Figure 3.11

Listening to radio via internet, DTV, mobile phone

Proportion of respondents (%) who have listened to radio via DTV, internet or mobile phone

Digital TV Internet DAB Mobile Phone 50% 40% 40% 38% 32% 33% 32% 32% 33% 29% 30% 30% 28% 27% 24% 22% 23% 23% 23% 20% 21% 20% 19% 19% 18% 20% 16%17% 13% 13% 14% 13% 13% 12% 11% 12% 12% 9% 10% 9% 9% 9% 10% 8% 7%

0% UK Wales EnglandScotlandNorthern Urban Rural South South North / Ireland Wales Wales East West Mid Wales Wales Wales

Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio (n= 7017 UK, 854 Wales, 4476 England, 1034 Scotland, 653 Northern Ireland, 623 Wales urban, 231 Wales rural, 251 South East Wales, 277 South West Wales, 326 North/ Mid Wales QP3. How often, if at all, do you access the radio via – Digital radio via: TV, Internet, DAB radio, mobile phone?

12 Figure 3.12 Share of radio listening hours via digital and analogue platforms

Digital increase + 3.9 + 6.0 + 3.7 + 2.6 + 6.2 year on year % listening hours Not Stated Digital Analogue

100% 5% 9% 10% 13% 8% 22% 80% 24% 25% 14% 22%

60%

40% 74% 73% 67% 66% 70%

20%

0% UK Wales England Northern Ireland Scotland

Source: RAJAR/ Octagon, Q1 2010 Figure 3.13

Listening to audio content on mobile phone

Proportion of respondents (%) who have used their Figure above bar shows % point change in likely to mobile to listen to audio content purchase from Q1 2009 +1 +2 +2 +3 +4 +2 +2 30%

24 19 20% 18 9 17 Listen less than weekly 14 7 14 14 6 18 13 5 4 4 4 11 4 4 10% Listened in past 5 15 week 12 12 12 10 9 10 9 10 6 0% UK Wales England Scotland N Ireland Wales Wales SE SW North/ urban rural Wales Wales Mid Wales Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 9013 UK, 1075 Wales, 5709 England, 1468 Scotland, 761 Northern Ireland, 810 Wales urban, 265 Wales rural, 348 South East Wales, 360 South West Wales, 367 North/ Mid Wales) QD28A-B. Which, if any, of the following activities, other than making and receiving calls, do you use your mobile for?/ And, which of these activities have you used your mobile for in the last week?

14 Figure 3.14

Proportion of adults living in a household that has used the internet to listen to radio

Online radio listening Proportion of individuals with broadband at home

+2 +2 +2 +4 +8 +2 +3 80% Listen 20% 60% 15 15 online less 14 14 than 7 6 40% 10% 6 10 8 weekly 9 8 9 4 4 4 4 72 20% Listened 8 8 9 62 5 4 5 6 5 4 6 online in 0% 0% past week UK Wales England ScotlandN Ireland Wales Wales SE SW North/ urban rural Wales Wales Mid Wales

Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 9013 UK, 1075 Wales, 5709 England, 1468 Scotland, 761 Northern Ireland, 810 Wales urban, 265 Wales rural, 348 South East Wales, 360 South West Wales, 367 North/ Mid Wales) QE5A-B. Which, if any, of these do you or members of your household use the internet for whilst at home?/ And, which, if any, of these activities have you or members of your household used the internet for in the last week?

15 Figure 3.15

Use of internet for listening to streamed audio services

Use of internet to listen to streamed audio services Proportion of individuals with broadband at home 25% 100% Use of internet to listen to streamed audio services Broadband penetration (%) 20% 80%

15% 60%

10% 40%

5% 20% 6 7 3 3 5 3 4 3 3 5 0% 0% UK Wales England Scotland N Ireland Wales Wales SE SW North/ urban rural Wales Wales Mid Wales Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 9013 UK, 1075 Wales, 5709 England, 1468 Scotland, 761 Northern Ireland, 810 Wales urban, 265 Wales rural, 348 South East Wales, 360 South West Wales, 367 North/ Mid Wales) QE10A. Which, if any, of these do you or members of your household use the internet for whilst at home?

16 Figure 3.16

Satisfaction with radio stations choice – by area

Satisfaction with radio station choice (%) 100% 3% 3% 3% 2% 1% 4% 0% 2% Dissatisfied 5% 2% Satisfied 80%

60%

95% 95% 95% 97% 96% 93% 93% 89% 94% 92% 40%

20%

0% UK Wales England Scotland Northern Urban Rural South East South West North / Mid Ireland Wales Wales Wales Wales Wales

Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio (n= 7017 UK, 854 Wales, 4476 England, 1034 Scotland, 653 Northern Ireland, 623 Wales urban, 231 Wales rural, 251 South East Wales, 277 South West Wales, 326 North/ Mid Wales) QP4. How satisfied are you with the choice of radio stations available in your area? Note: Remaining percentages include ‘neither’ responses

17