DOCSLIB.ORG

Majesco Entertainment and Interactive Game Group Announce Two New Jillian Michaels Fitness Video Games

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Majesco Entertainment and Interactive Game Group Announce Two New Jillian Michaels Fitness Video Games May 12, 2009 Majesco Entertainment and Interactive Game Group Announce Two New Jillian Michaels Fitness Video Games Sequel to Best-Selling 3rd Party Wii(TM) Fitness Title and All-New Portable Nintendo DS(TM) Game Due in Stores This Fall EDISON, N.J., May 12 /PRNewswire-FirstCall/ -- This Fall, gamers will be able to work out with esteemed celebrity fitness trainer Jillian Michaels whether at home or on the go. Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, and executive producer Interactive Game Group (I2G), have announced that Jillian Michaels will be following up her nearly 600,000 unit-selling Wii(TM) fitness game with two new releases. Both Jillian Michaels' Fitness Ultimatum 2010 for Wii(TM) and Jillian Michaels' Pocket Trainer 2010 for Nintendo DS(TM) feature the celebrity fitness trainer, life coach, and star of the popular television series The Biggest Loser as she leads players through high-intensity, one-on-one workouts while providing direct feedback and motivation to yield real results. "The success of Jillian's debut game underscores the strength of her brand and desire of the Wii audience to work out with a fitness icon," said Jesse Sutton, Chief Executive Officer, Majesco. "To keep up with today's on-the-go lifestyles, we're launching a portable game in conjunction with an enhanced Wii sequel so players can choose how best to integrate fitness into their daily routines." "Jillian is always exploring ways to improve the customer's experience," added Giancarlo Chersich, Chief Executive Officer, Empowered Media LLC. "She wanted both Jillian Michaels' Fitness Ultimatum 2010 and Jillian Michaels' Pocket Trainer 2010 to be the two best fitness video games on the market, from game responsiveness to player customization to improved workout routines and beyond." Jillian Michaels' Fitness Ultimatum 2010 In Jillian Michaels' Fitness Ultimatum 2010, players enter a Hell Week-style boot camp packed with new features and energetic workout modes that fully utilize the motion capabilities of the Wii Remote(TM) and the Wii Balance Board(TM) accessory. Under Jillian Michaels' expert guidance, players engage in lively one-on-one workouts featuring all-new core exercises in Cardio Training, Strength Training, and Balance Training superset routines. The game features many new modes, including "Fitness Resolutions" and "Exercise with Jillian." In "Fitness Resolutions," players plan their routines for the next six months by creating a training calendar, while "Exercise with Jillian" gives players one-on-one time with a 3D avatar of Jillian Michaels that demonstrates pre-made or custom routines. In addition, major motion tracking improvements enable more accurate and precise exercise movements ensuring proper tempo and technique. Players tailor their workouts to their specific abilities by adjusting the game's difficulty level, and ensure a safe session with warm up and cool down exercises. For even more variety, players will workout in exotic locales like beaches and jungles, or challenge family and friends in multiplayer competitions. Jillian Michaels' Pocket Trainer 2010 Jillian Michaels makes her portable debut as she provides expert exercise advice to help players achieve their fitness goals anytime and anywhere through a personalized fitness program. Players adapt their workout experience to their individual abilities in two different modes: "Jillian's Training" and "My Training." In "Jillian's Training," players follow a pre- defined workout routine proposed by Jillian Michaels, while "My Training" allows players to customize their routines by specifying workout days and activities. In the game, a 3D avatar of Jillian Michaels demonstrates exercises to ensure that players are maintaining proper form and pace. Players can also track their schedules, progress, and BMI through the innovative "My Diary" feature. With over a dozen real-world exercises and Jillian Michaels' tough love and supervision, Jillian Michaels' Pocket Trainer 2010 helps players develop good habits and provides beneficial advice on Diet, Health, and Wellness! Jillian Michaels' Fitness Ultimatum 2010 for Wii(TM) is developed by Collision Studios, while Jillian Michaels' Pocket Trainer 2010 for Nintendo DS(TM) is developed by Mistic Software. The executive producer of both games is Interactive Game Group (I2G). Both games feature English and Spanish support and are expected to release this Fall. For additional information about Majesco's exciting line of products, please visit www.majescoentertainment.com. About Majesco Entertainment Company Majesco Entertainment Company is a provider of video games for the mass market. Building on 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Cooking Mama(TM) and Cake Mania(R)2 for Nintendo DS(TM), and Cooking Mama World Kitchen and Jillian Michaels' Fitness Ultimatum 2009 for Wii(TM). The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com. About Empowered Media, LLC Empowered Media, LLC operates the Jillian Michaels health and wellness brand. Best known as the strength trainer and life coach on NBC's hit series "The Biggest Loser," Jillian is a motivator to nearly 15 million U.S. viewers every week and can be seen on TV shows in more than 35 countries. She is a best selling author and her DVDs, website and exercise equipment are all top sellers. For more information please visit www.jillianmichaels.com. About Interactive Game Group, LLC Interactive Game Group (I2G) is a company producing and acquiring video games and other interactive entertainment properties, whether packaged media, online or wireless. Created by Frederic Chesnais, former Chief Executive Officer of Atari Interactive, Inc. with a decade- long experience in acquiring, financing and licensing intellectual property rights in the video game industry, I2G is developing and financing a portfolio of video game properties, joining forces with the best studios, publishers and distributors for each project on a worldwide scale. Safe Harbor Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements. SOURCE Majesco Entertainment.
Load more

Recommended publications
  • Squeeze More Fun out of the Last Week of Summer with Majesco's Phineas and Ferb: Quest for Cool Stuff Available Now
    August 13, 2013 Squeeze More Fun Out of the Last Week of Summer With Majesco's Phineas and Ferb: Quest for Cool Stuff Available Now Join the Creative Stepbrothers on a Treasure Hunting Adventure on Xbox 360, Wii U, Wii, Nintendo 3DS and Nintendo DS EDISON, NJ -- (Marketwired) -- 08/13/13 -- Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of games for the mass market, along with Disney Interactive, announced today that Phineas and Ferb: Quest for Cool Stuff is available now in North America. Based on the top-rated Emmy Award-winning hit series, Phineas and Ferb: Quest for Cool Stuff brings outrageous fun and adventure to the Xbox 360® games and entertainment system from Microsoft, Wii U™ system, Wii™ system, Nintendo DS™ hand- held system and Nintendo 3DS™ hand-held system. Majesco will also release Agent P Doofendash later this fall, a unique Phineas and Ferb smartphone and tablet game. Featuring Agent P and the top agents of the O.W.C.A. (Organization Without a Cool Acronym), our teal-toned hero must save the Tri-State Area once again from the evil Dr. Doofenshmirtz. Download new Phineas and Ferb: Quest for Cool Stuff assets HERE. "Phineas and Ferb: Quest for Cool Stuff encompasses all the action, humor and imagination inherent in the Disney hit series," said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. "We are excited to bring this multiplatform experience to kids and families who will enjoy the outlandish adventures playing as Phineas, Ferb and Agent P." Join the clever stepbrothers, Phineas and Ferb, as they travel to out-of-this-world places in their latest invention, the A.T.T.
    [Show full text]
  • The Videogame Style Guide and Reference Manual
    The International Game Journalists Association and Games Press Present THE VIDEOGAME STYLE GUIDE AND REFERENCE MANUAL DAVID THOMAS KYLE ORLAND SCOTT STEINBERG EDITED BY SCOTT JONES AND SHANA HERTZ THE VIDEOGAME STYLE GUIDE AND REFERENCE MANUAL All Rights Reserved © 2007 by Power Play Publishing—ISBN 978-1-4303-1305-2 No part of this book may be reproduced or transmitted in any form or by any means – graphic, electronic or mechanical – including photocopying, recording, taping or by any information storage retrieval system, without the written permission of the publisher. Disclaimer The authors of this book have made every reasonable effort to ensure the accuracy and completeness of the information contained in the guide. Due to the nature of this work, editorial decisions about proper usage may not reflect specific business or legal uses. Neither the authors nor the publisher shall be liable or responsible to any person or entity with respects to any loss or damages arising from use of this manuscript. FOR WORK-RELATED DISCUSSION, OR TO CONTRIBUTE TO FUTURE STYLE GUIDE UPDATES: WWW.IGJA.ORG TO INSTANTLY REACH 22,000+ GAME JOURNALISTS, OR CUSTOM ONLINE PRESSROOMS: WWW.GAMESPRESS.COM TO ORDER ADDITIONAL COPIES OF THE VIDEOGAME STYLE GUIDE AND REFERENCE MANUAL PLEASE VISIT: WWW.GAMESTYLEGUIDE.COM ACKNOWLEDGEMENTS Our thanks go out to the following people, without whom this book would not be possible: Matteo Bittanti, Brian Crecente, Mia Consalvo, John Davison, Libe Goad, Marc Saltzman, and Dean Takahashi for editorial review and input. Dan Hsu for the foreword. James Brightman for his support. Meghan Gallery for the front cover design.
    [Show full text]
  • Inc. in the US Only. © 2011 Twentieth Century
    ALVINCW 360 MANUAL-EN_. 12/13/12 9:04 PM Page 2 © 2011 Twentieth Century Fox Film Corporation and Regency Entertainment (USA), Inc. in the U.S. only. © 2011 Twentieth Century Fox Film Corporation and Monarchy Enterprises S.a.r.l. in all other territories.Alvin and the Chipmunks: Chipwrecked. Alvin and the Chipmunks, the Chipettes and Characters TM & © 2011 Bagdasarian Productions, LLC. All rights reserved. Published by Majesco Entertainment Company. Developed by Behaviour Interactive, Inc. KINECT, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. ALVINCW 360 MANUAL-EN_. 12/13/12 9:04 PM Page 4 WARNING Before playing this game, read the Xbox 360® console instructions, KINECT sensor manual, and any other peripheral manuals for Table of Contents importanttant safety and health information. Keep all manuals for future reference. For replacement hardware manuals, go to wwww.xbox.com/support or call Xbox Customer Support. Controls ............................................2 ForFor additional safety information, see the inside back coveroverr.. On Screen Display ...........................2 Importanttant Health Warning About Playing Video Games PPhotosensitivehotosensitive seizurseizureses Questionnaire ..................................3 A very small percentage of people may experience a seizure when exposed to FHUWDLQYLVXDO LPDJHV LQFOXGLQJ ÁDVKLQJ OLJKWV RU SDWWHUQV WKDW PD\ DSSHDU LQ videovideo games. Even people who have no history of seizures or epilepsy may have anan undiagnosed condition that can cause these “photosensitive epileptic seizures” Main Menu ......................................3 while watching video games. These seizureess may have a variety of symptoms, including lightheadedness, altered vvision,ision, eye or face twitching, jerking or shaking of arms or legs, disorientation, Co-Op ...............................................4 confusion, or momentary loss of awareness.
    [Show full text]
  • Openbsd Gaming Resource
    OPENBSD GAMING RESOURCE A continually updated resource for playing video games on OpenBSD. Mr. Satterly Updated August 7, 2021 P11U17A3B8 III Title: OpenBSD Gaming Resource Author: Mr. Satterly Publisher: Mr. Satterly Date: Updated August 7, 2021 Copyright: Creative Commons Zero 1.0 Universal Email: [email protected] Website: https://MrSatterly.com/ Contents 1 Introduction1 2 Ways to play the games2 2.1 Base system........................ 2 2.2 Ports/Editors........................ 3 2.3 Ports/Emulators...................... 3 Arcade emulation..................... 4 Computer emulation................... 4 Game console emulation................. 4 Operating system emulation .............. 7 2.4 Ports/Games........................ 8 Game engines....................... 8 Interactive fiction..................... 9 2.5 Ports/Math......................... 10 2.6 Ports/Net.......................... 10 2.7 Ports/Shells ........................ 12 2.8 Ports/WWW ........................ 12 3 Notable games 14 3.1 Free games ........................ 14 A-I.............................. 14 J-R.............................. 22 S-Z.............................. 26 3.2 Non-free games...................... 31 4 Getting the games 33 4.1 Games............................ 33 5 Former ways to play games 37 6 What next? 38 Appendices 39 A Clones, models, and variants 39 Index 51 IV 1 Introduction I use this document to help organize my thoughts, files, and links on how to play games on OpenBSD. It helps me to remember what I have gone through while finding new games. The biggest reason to read or at least skim this document is because how can you search for something you do not know exists? I will show you ways to play games, what free and non-free games are available, and give links to help you get started on downloading them.
    [Show full text]
  • Majesco Entertainment Ships 'Left Brain Right Brain 2' for Nintendo DS(TM)
    December 9, 2008 Majesco Entertainment Ships 'Left Brain Right Brain 2' for Nintendo DS(TM) Sequel Features Improved Graphics and All New Games to Help Players Develop Ambidexterity EDISON, N.J., Dec. 9 /PRNewswire-FirstCall/ -- Exercising the hands and mind has never been more fun or rewarding! Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, today announced that Left Brain Right Brain 2 for Nintendo DS(TM) has shipped to retail outlets nationwide. Using the same DS rotation mechanic as the original hit, the sequel introduces all-new challenges to train both hemispheres of the brain and help players become truly ambidextrous. Left Brain Right Brain 2 includes an updated graphic presentation and 20 new mini-games based on speed, accuracy, association, recognition, memory and strategy. Each game strengthens the left and right hemispheres of the brain by requiring players to switch hands between games as they rotate the DS in book style play. Afterwards, players can monitor personal progress and assess improvement by reviewing development percentages for each hand. Gamers can also tailor their favorite mental-training routine in the new Exercises mode, while testing 'good' and 'weak' hands via three random games in Ambidexterity Check. Finally, players can compete with a friend in both single and multi-card multiplayer mode to prove who has the mental skills to be truly ambidextrous. Developed by Kokolo Corporation, Left Brain Right Brain 2 is rated E for Everyone and is now available on Nintendo DS(TM) at $19.99 SRP. For additional information about Majesco's exciting line of products, please visit www.majescoentertainment.com.
    [Show full text]
  • Inside the Video Game Industry
    Inside the Video Game Industry GameDevelopersTalkAbout theBusinessofPlay Judd Ethan Ruggill, Ken S. McAllister, Randy Nichols, and Ryan Kaufman Downloaded by [Pennsylvania State University] at 11:09 14 September 2017 First published by Routledge Th ird Avenue, New York, NY and by Routledge Park Square, Milton Park, Abingdon, Oxon OX RN Routledge is an imprint of the Taylor & Francis Group, an Informa business © Taylor & Francis Th e right of Judd Ethan Ruggill, Ken S. McAllister, Randy Nichols, and Ryan Kaufman to be identifi ed as authors of this work has been asserted by them in accordance with sections and of the Copyright, Designs and Patents Act . All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice : Product or corporate names may be trademarks or registered trademarks, and are used only for identifi cation and explanation without intent to infringe. Library of Congress Cataloging in Publication Data Names: Ruggill, Judd Ethan, editor. | McAllister, Ken S., – editor. | Nichols, Randall K., editor. | Kaufman, Ryan, editor. Title: Inside the video game industry : game developers talk about the business of play / edited by Judd Ethan Ruggill, Ken S. McAllister, Randy Nichols, and Ryan Kaufman. Description: New York : Routledge is an imprint of the Taylor & Francis Group, an Informa Business, [] | Includes index. Identifi ers: LCCN | ISBN (hardback) | ISBN (pbk.) | ISBN (ebk) Subjects: LCSH: Video games industry.
    [Show full text]
  • Pokémon Consolidates North American and European
    Check out the table for a look into some of the games coming soon for Nintendo 3DS & Wii U: Nintendo 3DS Packaged Games Publisher Release date Paper Mario: Sticker Star Nintendo 7th December 2012 Scribblenauts Unlimited Nintendo 8th February 2013 Wreck-It Ralph Activision 8th February 2013 Super Black Bass Koch Media 15th February 2013 Viking Invasion 2 – Tower Defense Bigben Interactive 22nd February 2013 Crash City Mayhem Ghostlight Ltd 22nd February 2013 Shin Megami Tensei: Devil Survivor Overclocked Ghostlight Ltd 22nd February 2013 Imagine™ Champion Rider 3D UBISOFT February 2013 Sonic & All-Stars Racing Transformed SEGA February 2013 Dr Kawashima’s Devilish Brain Training: Can you stay focused? Nintendo 8th March 2013 Puzzler World 2013 Ideas Pad Ltd 8th March 2013 Jewel Master: Cradle of Egypt 2 Just for Games 13th March 2013 The Hidden Majesco Entertainment Europe 13th March 2013 Pet Zombies Majesco Entertainment Europe 13th March 2013 Face Racers Majesco Entertainment Europe 13th March 2013 Nano Assault Majesco Entertainment Europe 13th March 2013 Hello Kitty Picnic with Sanrio Friends Majesco Entertainment Europe 13th March 2013 Monster High™: Skultimate Roller Maze Little Orbit Europe Ltd 13th March 2013 Mystery Murders: Jack the Ripper Avanquest Software Publishing Ltd 15th March 2013 Puzzler Brain Games Ideas Pad Ltd 29th March 2013 Funfair Party Games Avanquest Software Publishing Ltd 29th March 2013 Midnight Mysteries: The Devil on the Mississippi Avanquest Software Publishing Ltd 29th March 2013 Luigi’s Mansion 2 Nintendo
    [Show full text]
  • E N Te Rta in M E N T: S O Ftw a Re
    Equity Research L O S ANGELES | S A N FRANCISCO | NEW Y O R K | B O S T O N | SEATTLE | MINNEAPOLIS | M I L W A U K E E Entertainment: Software May 13, 2013 Michael Pachter Nick McKay (213) 688-4474 (213) 688-4343 [email protected] [email protected] April 2013 NPD Preview: Expecting a Slight SW Sales Decline, Despite Stronger Recent Releases and Easy Comp; Sustained Growth Unlikely Before 2014 • We expect April U.S. retail video game software sales data to be released by the NPD Group after the market close on Thursday, May 16. • We expect console/handheld software sales of $300 million, down 2% compared to last year’s $307 million, as a strong new release schedule, solid catalog sales from a slew of high-profile releases last month (most notably late- March release Take-Two’s BioShock Infinite ) and an easy comparison (down 39%) mitigate continuing declines in a transition year. We expect these factors to almost offset the deterioration of catalog sales at this late stage of the console cycle. The industry hasn’t seen a month of true growth (based on the same number of weeks in the month and its comparison period) since November 2011, and we expect sustained positive growth to remain elusive until 2014. Exhibit 1: Estimated Console/Handheld Software Sales (by Publisher) By publisher ($ millions) YoY MoM Apr-13E % change % change Activision Blizzard $40 -6% -37% Electronic Arts $42 -5% -21% Majesco $4 -37% -14% Nintendo $40 -3% -31% Take Two Interactive $45 89% -53% Ubisoft Entertainment $16 -13% -38% Covered Publishers $187 6% -38% Overall Industry $300 -2% -46% Publishers as % of Market 62% Source: The NPD Group/Retail Track and Wedbush Securities estimates.
    [Show full text]
  • Jillian Michaels Maximise Your Life Michaels
    JILLIAN MICHAELS MAXIMISE YOUR LIFE MICHAELS, star of The Biggest Loser (USA and AUS Series 1 - 3) and America’s favourite wellness coach, brings her critically acclaimed motivational live tour Maximise Your Life to Australia for the first time in October, performing shows in Brisbane, Perth, Melbourne and Sydney. Tickets for all shows go on sale at 9am this Monday, July 14. In this exhilarating two-hour show on her first live tour of Australia, Jillian Michaels takes the stage in an intimate and uniquely personal live experience, designed to provide the tools and motivation to harness potential, define and kick-start goals, and live an exceptional life. Jillian’s success lies in her ability to cut to the core and reach the audience in this highly interactive event, enabling them to redefine self-image, dramatically enhance confidence and self-worth, and break through all internal and external obstacles. With her weekly podcast, The Jillian Michaels Show, having amassed over one million subscribers since its debut in 2011, and her 90-day Jillian Michaels Body Revolution program selling more than 500,000 units worldwide, Michaels’ success as one of the world’s most prolific health and fitness personalities is irrefutable. "Your health is the platform that your entire life is built upon - from your physical health to your confidence and self-worth, I will give you the skillset, tools and insights to transform any aspect of your life immediately so you realize your true potential, and create the future you've dreamed of and deserve," exclaims Jillian. “I’m so looking forward to going back to Australia! My last visit there was remarkable, leaving me with a strong personal connection to the country and its people.
    [Show full text]
  • Boy and His Blob Wii Review
    Boy and his blob wii review click here to download Metacritic Game Reviews, A Boy and His Blob for Wii, In a boy and his blob, an evil emperor has seized the throne of Blobolonia, and the fate of its inhabitants. A Boy and His Blob for Wii is a fun and smart platformer / puzzler that usually succeeds and proves enjoyable in Reviewed on Wii / 9 Oct AM PDT . A Boy and His Blob, a "re-imagining" of the NES game of the same A Boy and His Blob (Linux, PC, Mac, PS4, PS Vita, Wii, Xbox One. The relationship between the titular boy and his blob friend is at the heart of this beautiful reimagining of the NES classic. Hand-drawn visuals. A Boy and His Blob is a re-release of the Wii game, making it finally The Wii game is getting a rerelease on PlayStation 4, Xbox One, Vita, and PC. A Boy and his Blob is one that does, and one that makes you want to use it. An amiable platform adventure that first appeared on the Wii in. Originally released in on the NES console, A Boy and His Blob was quickly praised for its originality and unique gameplay ideas. heroes around. Read Common Sense Media's A Boy and His Blob review, age rating, and parents guide. Nintendo Wii; $; Save · Rate game. The Wii remake of the NES classic finally gets released on other formats, but is there A Boy And His Blob PS4 review – bean there, done that. The Boy is a fragile thing though, and not exactly athletic, so he needs all the A Wii review without Donnie's childlike, Xbox-humping bitching.
    [Show full text]
  • 10 Ways to Extend Your Brand Based on a Study of 500+ Successful Brand Extensions
    EXTENDONOMICS: 10 WAYS TO EXTEND YOUR BRAND BASED ON A STUDY OF 500+ SUCCESSFUL BRAND EXTENSIONS WITH DR. EDWARD M. TAUBER - THE PIONEER OF BRAND EXTENSION RESEARCH EXTENDONOMICS: 10 WAYS TO EXTEND YOUR BRAND 2 CONTENTS 3 INTRODUCTION 28 WAY #6 LEVERAGE YOUR CUSTOMER BASE SAME-STORE SALES 5 WAY #1 SHIFT THE FORM SPECIAL CUSTOMERS METHOD OF DELIVERY UNIQUE OFFERINGS METHOD OF PRESERVATION CAPTIVE AUDIENCE IN-STORE PLACEMENT RETAIL OUTLET 32 WAY #7 LEVERAGE A LI FESTYLE INGREDIENT PROFILE LUXURY EXPERIENCE RUGGED WORK ETHIC 9 WAY #2 TRANSFER A COMPONENT OUTDOOR LIFESTYLE FLAVORS GENERATIONAL WEALTH INGREDIENTS LOVE OF LEARNING SCENTS SPORTS FITNESS COLORS TRANSFER A COMPONENT THROUGH: 36 WAY #8 LEVERAGE A CELEBRITY EXPERTISE VERTICAL BRAND EXTENSION FOOTHOLD STRATEGY 40 WAY #9 LEVERAGE A CELEBRITY LIFESTYLE CASE STUDY: SEQUENTIAL EXTENSIONS 44 WAY #10 CHANGE THE GAME 16 WAY #3 TRANSFER A BENEFIT FUNCTIONAL BENEFITS 47 CONCLUSION SAME BENEFIT, DIFFERENT CUSTOMER CASE STUDY: BENEFIT TRANSFERS 48 ABOUT PARHAM SANTANA AND DR. EDWARD M. TAUBER 20 WAY #4 LEVERAGE A SPECIAL EXPERTISE 49 RESEARCH METHODOLOGY 23 WAY #5 SELL COMPANIONthe PRODUCTS photo above all about the 50 APPENDIX THE BRAND EXTENSIONS CASE STUDY: CHOOSINGphoto. Copy COMPANIONS about this photo USED IN THIS RESEARCH this is a caption about the photo above all about the photo. © Copyright 2011, Parham Santana Inc. May not be reproduced without written consent of publisher. EXTENDONOMICS: 10 WAYS TO EXTEND YOUR BRAND 3 THE DEFINITION OF “BRAND EXTENSION” TO LAUNCH A TRUE BRAND EXTENSION, A COMPANY MUST TAKE A WELL-KNOWN BRAND NAME AND USE IT TO LAUNCH A PRODUCT IN A DIFFERENT CATEGORY FROM THE PARENT BRAND.
    [Show full text]
  • Jillian Michaels Is Best Known As the Strength Trainer and Life Wednesday, March 8 Coach for the Red Team on NBC's Hit Series the Biggest Loser
    Y O G A THURSDAYS in March With Jeanne McElwain 2, 9, 16 and 30 Knitting 145 Plaza Room JILLIAN 5:30-6:30 PM Workshop With Denise Harris Please donate: Monday, March 6 Blood Drive MICHAELS Gameroom Wednesday, March 8 -TV’s Toughest Fitness Guru- 8-10 PM MPR Wednesday, March 8 Painting 11 AM-8 PM Workshop Michael Student Center Theater Molin-Skelton 8 PM “Media & the Body” Breast Health Wednesday, March 15 Dancing on the Body Gameroom “A movement Liberation of Body, Education Mind and Spirit” Women’s 7-10PM Wednesday, March 22 The Maurer Foundation Clothing Drive Calkins 139 Monday, March 27th Library, 246 BDC Drop off Business Attire & 8-10:30 PM Accessories Time 8 PM FOR KATRINA SURVIVORS Wednesday’s in March Women’s Awareness Month Student Atrium and/or Supported by The Office of Residential Life, The Dean of Students Office 260 Student Center Office of Student Activities, Hillel, Hofstra Concerts, Hofstra Recreation, Department of Drama and Dance, Font, The Community & Phi Epsilon 9AM-5PM -TV’s Toughest Fitness Guru- ABOUT JILLIAN MICHEALS Sky Sport and Spa co-owner Jillian Michaels is best known as the strength trainer and life Wednesday, March 8 coach for the Red Team on NBC's hit series The Biggest Loser. The competitive weight-loss reality TV show was seen by nearly 15 million viewers every week, according to Entertainment Weekly's polls. As a motivator and role model, Jillian showed a unique connection with her audience that stems from her own personal journey for wellness. Student Center Theater Jillian shares her team's losing secret in her debut fitness book, Winning By Losing: Drop the Weight, Change Your Life, published by Harper Collins Press.
    [Show full text]