ALL YOU NEED to KNOW ABOUT TIKTOK the Chinese App Already Has 120 Million Monthly Active Users in India
August 16-31, 2019 Volume 8, Issue 4 `100 14 ALL YOU NEED TO KNOW ABOUT TIKTOK The Chinese app already has 120 million monthly active users in India. RAHUL JAUHARI JOINT PRESIDENT REDIFFUSION 8 20 PLUS MOST-VIEWED ADS Best Creatives 21 MOVEMENTS/APPOINTMENTS Who’s Where 22 FUNFOODS LAY’S Repositioning Mayonnaise Snack on ‘Papad’ Chips A new ad campaign makes a case for You can choose from two flavours: ‘Salt ‘mayo’ in the urban Indian kitchen. with Pepper’ or ‘Sundried Chilli’. EDITORIAL This fortnight... Volume 8, Issue 4 ver the past year, I’ve been guiding the teenage daughter of my house help, EDITOR Sreekant Khandekar O academically. She comes over to study every evening, and, much to her PUBLISHER August 16-31, 2019 Volume 8, Issue 4 `100 irritation, I hover around her intermittently, to ensure she isn’t cyber-slacking Sreekant Khandekar 14 too much. When I see her looking at her phone, instead of her anatomy textbook EXECUTIVE EDITOR ALL YOU NEED – she’s studying medicine – I reprimand her gently. Now, here’s the thing... Ashwini Gangal TO KNOW previously, every now and then I’d see her checking messages on WhatsApp or PRODUCTION EXECUTIVE Andrias Kisku ABOUT TIKTOK photos on Facebook. Of late, though, I see her on neither of these apps. Instead, The Chinese app already ADVERTISING ENQUIRIES has 120 million monthly she sneaks off to a new platform... easily the hottest new online video platform Shubham Garg active users in India. today. She’s not alone; it’s an app the rest of India is collectively obsessed with.
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