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Caroline Kennedy the American Chamber of Commerce in Japan in Commerce of Chamber American the 毎月一日発行 第五十四巻 2 号 ジャーナル 二〇一七年二月一日発行

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Caroline Kennedy the American Chamber of Commerce in Japan in Commerce of Chamber American the 毎月一日発行 第五十四巻 2 号 ジャーナル 二〇一七年二月一日発行 FEBRUARY 2017 VOL. 54, ISSUE 2 ¥800 FEBRUARY FEBRUARY 2017 JOURNAL.ACCJ.OR.JP THE JOURNAL THE AUTHORITY ON GLOBAL BUSINESS IN JAPAN JOURNAL.ACCJ.OR.JP ACCJ 2016 PERSON OF THEYEAR US AMBASSADOR CAROLINE KENNEDY THE AMERICAN CHAMBER OF COMMERCE IN JAPAN 毎月一日発行 第五十四巻 2 号 ジャーナル 二〇一七年二月一日発行 www.netatmo.com Discrete but effective, the NETATMO PRESENCE security camera instantly tells you, wherever you are, who and what is on your property. Created in 2011, Netatmo is a dynamic and innovative French company developing consumer electronics for a better and connected lifestyle. 00_Netatmo_Presence_Ad-2.indd00ACCJ.Feb2017.Cover_vFinal.indd 1 4-6 1/18/17 2:11 PM 1/24/17 5:15 PM Anywhere, Anytime: see outside your home Security camera detects people, cars, and animals Noti ed when it matters Seamless experience Alerts you to break-ins or damage in real Easy Wi-Fi connectivity, full high-de nition time, and detects people, cars, and animals video, and pinch-to-zoom. The Time-Lapse on your property. Customize noti cations feature collates a quick movie recap of the and select speci c areas for alerts with the past 24 hours, and infrared LED lights allow Alert-Zones feature. discreet monitoring, even at night. Privacy and security Free, unlimited access Sophisticated security system with a No extra fees and no contract required. powerful oodlight. All video is securely Access your videos and live stream through stored on the camera’s local microSD card the app—anytime, anywhere. using end-to-end encryption. NETATMO PRESENCE is now available in Japan at: 2017-02_Netatmo_Journal.indd 2 1/25/17 2:52 PM CONTENTS VOL. 54, ISSUE 2 7 EDITOR'S DESK 22 CYBERSECURITY New Reality Data Defense C Bryan Jones How Asia–Pacific minds your business across borders 9 SOCIAL MEDIA C Bryan Jones Trending 27 J-MEDIA 10 COVER STORY Diet Dailies 2016 ACCJ Osaka Proposal for Person of the Year 2025 World Exposition US Ambassador Compromise on Caroline Kennedy Beer Tax Revisions translation of news from Keizaikai 12 REAL ESTATE Virtual Property 28 PARTNER CONTENT Mixed reality and Big Data Boosting Readiness come of age in 2017 John Amari Nikkei Asian Review 16 LEGAL 41 ACCJ MEMBER NEWS Sharing Space Airbnb and home sharing DISCLAIMER navigate new Japan law Maxine Cheyney Custom Media and the ACCJ will not accept liability for any damages caused by the contents of The Journal, including, but not limited to, any omissions, errors, facts or false statements. Opinions or advice expressed in the The Journal are not necessarily those of the ACCJ or Custom Media. COVER PHOTO US Ambassador Caroline Kennedy PHOTO: US EMBASSY IN TOKYO CONTENTS PHOTO Airbnb’s custom-built Yoshino House – Page 16 JOHN AMARI MAXINE CHEYNEY C BRYAN JONES “Virtual “Sharing Space” “Data Defense” Property” page 16 page 22 page 12 MEET THE AUTHORS MEET THE Hometown: Oxford, England Hometown: Nairobi, Kenya Hometown: Birmingham, Alabama Languages: English, Luo, Languages: English, French, Languages: English, Japanese, Russian conversational Japanese Kiswahili, and Creole Years in Japan: Twenty Years in journalism? Five Years in Japan: One Years in journalism? Eighteen Most memorable interview? Years in journalism? Four Most memorable interview? Ari Horie, founder of Women’s Most memorable interview? A friend Astronomer Seth Shostak Startup Lab, and Akiko Naka, founder of the late Loughborough alumni, Lisa of Wantedly Lynch, who became an editor at 26. One change you would like to see in Japan by 2020? Greater acceptance Who inspires you? Entrepreneurs Her story is one of the reasons I stayed in journalism. and freethinkers of diversity in gender and ethnicity Who inspires you? Thoughts on the importance of One change you would like to see My grandmother. She was the definition of a strong in Japan by 2020? More Japanese print journalism and its future? independent woman. students majoring in English living in More important than the delivery an English-speaking country for a year One change you would like to see in medium is the journalistic process, Japan by 2020? Something that really something often lacking online. This Thoughts on the importance of grates on my nerves is excess food aspect of print journalism will always print journalism and its future? packaging. I would love to see fewer remain critical in a world where If print journalism can adapt to the non-recyclable plastics being used. anyone can publish. digital revolution then it will be fine. What are you currently reading? What is one surprising thing that What are you currently reading? The Color Purple by Alice Walker people may not know about you? Thinking, Fast and Slow by One surprising thing people may I am a classically trained bass Daniel Kahneman not know about you? I enjoy combat trombonist and played professionally Favorite podcast that our readers sports, especially when I’m put in a for seven years. I have performed with should be listening to? StarTalk Radio difficult position that I have to fight many famous artists including Yo-Yo by Neil DeGrasse Tyson my way out of. Ma and Emanuel Ax. Publisher Advertising Sales Director To advertise or subscribe: Simon Farrell Anthony Head [email protected] [email protected] Account Managers Editorial: President Andrew Williams [email protected] Reiko Natsukawa Robert Heldt Custom Media Edvard Vondra Publishers of The Journal for the American Chamber Editor-in-Chief Client Services Manager of Commerce in Japan. Specialists in bilingual brand Christopher Bryan Jones www.custom-media.com Joy Fajardo strategy/visual communications, corporate bespoke Studio Manager solutions. Producers of Business in Japan TV. Business Development Paul Leonard Adrien Caron Graphic Designers Kotaro Toda Michael Pfeffer Project Coordinators Daiwa Azabudai Bldg. 6F Ximena Criales Yoshiki Tatezaki 2-3-3 Azabudai, Minato-ku, Ayako Nakamura Tokyo 106-0041 Head of Project Management Media Coordinator Tel: 03-4540-7730 Megumi Okazaki Kiyoko Morita © 2017 Custom Media K.K. The Journal is printed on paper certified by the US Forest Stewardship Council with vegetable oil ink certified by the Japan Printing Ink Makers Association. 6 THE JOURNAL n FEBRUARY 2017 NEW EDITOR'S DESK REALITY SHARING SPACE business. On page 22, we examine the Inbound tourism is a hot topic, and Asia–Pacific Cross-Border Privacy for good reason. Japan is barreling Rules, a system that brings together towards the government’s target of APEC economies to build consumer, 40 million annual inbound tourists by business, and regulator trust. Christopher Bryan Jones 2020. This success is great, but it is also [email protected] straining the country’s accommodation FOND FAREWELL industry—a problem that will only Lastly, January 18 marked the end of worsen as we get closer to the Rugby Caroline Kennedy’s time as United Our February issue of The Journal World Cup 2019 and the Tokyo 2020 States Ambassador to Japan. The focuses on real estate and technology, Olympic and Paralympic Games. American Chamber of Commerce with a look at the innovative ways Home sharing—known as minpaku in Japan (ACCJ) is pleased to technology plays into business, the in Japanese—is a popular area of the name her the 2016 Person of the security issues surrounding it, and the sharing economy that may play a critical Year, a reflection of the important exciting growth we’re seeing in Japan. role in meeting rising demand. However, and prominent role she played in there are legal obstacles that make the supporting US businesses in Japan. MODIFIED VISION path forward unclear. On page 16, we On pages 10 and 11, you’ll find the AR, VR, and MR are acronyms we hear talk to home-sharing leader Airbnb and text of the certificate presented to thrown around daily in 2017. Standing others about the future of minpaku. her by ACCJ leadership at the US for augmented reality, virtual reality, and Embassy in Tokyo on January 17. mixed reality, they represent ways in CROSSING BORDERS We wish Ms. Kennedy all the best which tech companies are changing how As a result of high-profile security in her future endeavors. we see the world. But this technology breaches and revelations that There’s much more in this issue, isn’t as futuristic as you might think; governments are spying on their including coverage of January events it’s being used today in the real estate citizens, the protection of personal and ACCJ plans for 2017. Turn to market. On page 12, we talk to leading information has never been more page 41 for the latest from the Tokyo, innovators in the fields of AR, VR, and critical. A number of frameworks have Kansai, and Chubu chapters. n MR—both on the creation side and the been established to control the sharing user side—to find out how a mixture of of personal information across national A flagship publication of the American these technologies is boosting branding, borders, and the United States and Chamber of Commerce in Japan (ACCJ), marketing, and management of real Japan are leading the way in the effort The Journal (formerly the ACCJ Journal) is a estate in Japan and abroad. to balance security with the needs of business magazine with a 54-year history. Premier Global Real Estate JAPAN ◆ CALIFORNIA ◆ SRI LANKA HEAD OFFICE HACHIOJI OTEMACHI USA SRI LANKA 872-3 Higashiasakawa-machi 2F Shibata Building 27F Tokyo Sankei Building MUSASHI Industry CA, Inc. MUSASHI Industry Colombo (Pvt) Ltd. Hachioji-shi, Tokyo 8-12 Azuma-cho 1-7-2 Otemachi 218 Sampson Dr. 15/1 Davidson Tower Havelock City Hachioji-shi, Tokyo Chiyoda-ku, Tokyo San Clemente, CA 92672 Havelock Road, Colombo 05 TEL +81-42-661-5033 FAX +81-42-661-5007 TEL +81-42-643-3321 TEL +81-3-3242-6177 TEL +1-76 0-284-5155 CELL +94-77-4466-208 FAX +81-42-643-3533 FAX +81-3-3242-6176 CELL +1-760-529-3413 BROKERAGE SERVICES ◆ RENTAL MANAGEMENT ◆ PROPERTY INVESTMENT Industry Inc.
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