Harris Buzz Report Report #33 October 2013 Fieldwork

contact Steve Evans technology & entertainment [email protected] +44 (0)7849 172 341

Harris Buzz Report Report #33 October 2013 fieldwork

follow us our contact details Steve Evans – entertainment & technology [email protected] 07849 172 341 Lee Langford – technology & telecoms [email protected] 07966 339 606 Denholm Scotford – business development [email protected] 07989 388 164 Pete Cooke – sector head [email protected] 07989 387 093 http://www.harrisinteractive.com/uk/ about us we are a full service research agency specialising in technology, telecoms, media, entertainment and the modern consumer we offer a full range of services for both quant and qual research, including:  concept testing  product/service launching, including pack testing  new product development  pathways to purchase  product/service configuration  communications testing and tracking  brand equity / extension / tracking  satisfaction, loyalty & stakeholder relationships  segmentation  market sizing / share / opportunities  youth and kids research  employee research  global omnibus research  state-of-the-art qualitative techniques

3 if you like Buzz, you may like...

SocialLife is Harris Interactive’s quarterly survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers. Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.

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4 what is “Buzz”? each month, we find out the “buzz” of a dozen or so recent or upcoming releases/products for technology, telecoms, media and in this report, we look at: entertainment BBC to launch BBC One +1 channel we find out 3 key buzz metrics per BBC unveil the next-generation iPlayer news item/release/product: FIFA 14 video game Gravity movie 1. level of awareness & Homeland Series 3 begins on Channel 4 familiarity LOVEFiLM makes available exclusive drama series, Copper 2. degree to which it generates NBA 2K14 video game discussion among peers Runner Runner movie Samsung launches smartphone with curved screen 3. degree of excitement it Sony Xperia Z1 goes on sale generates Tesco launches Hudl tablet Wuaki.tv launches in the UK YouTube launches its first Music Awards

The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners.

5 methodology . robust quantitative method demographic unweighted base TM . conducted via the Harris Poll total 2,050 Online Omnibus (see more) all males 1,002 . 2,050 GB respondents this edition all females 1,048 16-24 year olds 300 . fieldwork 17 – 24 October2013 25-34 year olds 431 . data weighted to be representative 35-44 year olds 501 of GB national demographics aged 45-54 year olds 427 16-64 55-64 year olds 391

6 metric 1 of 3 awareness buzz

7 how we asked the question 2 important things to note please take a look at this list of technology, 1. we gave no further information or mobile and entertainment topics, new images to respondents, we just products and services. Tell us how familiar showed them the text list as shown you are with each. on Page 5 of this report  extremely familiar 2. when considering all Buzz metrics,  very familiar one needs to bear in mind that some  somewhat familiar products/services have been  just know the name and nothing more launched, some earlier than others,  never heard of this and some are yet to be launched (see over for more detail)

88 launch/news dates BBC to launch BBC One +1 channel Announced 8 October read more BBC unveil the next-generation iPlayer Announced 7 October read more FIFA 14 video game Released 27 September read more Gravity movie Premiere 10 October read more Homeland Series 3 begins on Channel 4 Released 29 September read more LOVEFiLM makes available exclusive drama series, Copper Released 13 September read more NBA 2K14 video game Released 4 October read more Runner Runner movie Released 27 September read more Samsung launches smartphone with curved screen Unveiled 9 October read more Sony Xperia Z1 goes on sale Released 20 September read more Tesco launches Hudl tablet Announced 23 September read more Wuaki.tv launches in the UK Launched 25 September read more YouTube launches its first Music Awards Announced 1 October read more

9 awareness buzz

extremely familiar very familiar somewhat familiar know name only never heard of

FIFA 14 game 10% 9% 18% 25% 38% The release of EA’s FIFA 14 edges the new series of Homeland series 3 8% 10% 21% 27% 34% Homeland to the top of our BBC One +1 channel 5% 9% 19% 18% 48% awareness buzz poll this month Tesco launches Hudl tablet 5% 9% 23% 25% 38% You can see in the all-time Smartphone with curved screen 4% 7% 15% 19% 55% awareness list later in the report that FIFA 14 is only marginally ahead of Next generation iPlayer 3%7% 15% 18% 58% last year’s release. LOVEFiLM exclusive series, Copper 3%6% 14% 19% 57% The launch of the new, inexpensive Hudl tablet by Tesco and a new +1 Sony Xperia Z1 goes on sale 2%7% 13% 21% 57% channel for BBC One have similar levels of familiarity and feature Gravity movie 2%5% 12% 12% 69% prominently this month. YouTube First Music Awards 3%4% 10% 11% 72% Other stories in this edition include the release of new smartphones: the NBA 2K14 game 2%5% 7% 10% 77% Xperia Z1 from Sony and the new Runner Runner movie 2%4% 10% 14% 71% phone from Samsung which features

a curved screen. Wuaki.tv launches in UK 2%4% 12% 24% 59% base: all GB 16-64 (2,050)

Next iPlayer NBA 2K14 Homeland S3 Gravity FIFA 14 Copper BBC One +1 base Never Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely

size familiar familiar familiar familiar familiar familiar familiar

familiar familiar familiar familiar familiar familiar familiar

2,050 Total 34% 27% 21% 10% 69% 12% 12% 58% 18% 15% 57% 19% 14% 38% 25% 18% 10% 48% 18% 19% 77% 10% 8% 5% 2% 7% 3% 6% 3% 9% 9% 5% 7% 5% 2%

1,002 Male 32% 25% 23% 12% 62% 15% 15% 49% 22% 17% 51% 21% 16% 30% 23% 21% 11% 15% 41% 19% 23% 11% 66% 14% 10% 8% 7% 3% 8% 5% 7% 5% 7% 7% 3%

1,048 36% 30% 18% 76% 10% 67% 15% 12% Fem 63% 18% 13% 46% 27% 14% 55% 18% 16% 87% 8% 9% 9% 4% 1% 5% 1% 5% 2% 7% 5% 8% 3% 6% 4% 3% 0%

16 39% 20% 25% 10% 15% 19% 10% 54% 45% 16% 22% 13% 37% 14% 29% 12% 10% 21% 25% 15% 29% 43% 15% 22% 16% 52% 14% 17% 15% 300 6% 2% 4% 8% 5% 2% - 24

25 32% 29% 21% 10% 58% 10% 19% 56% 14% 19% 55% 16% 17% 26% 23% 26% 12% 14% 64% 13% 12% 47% 15% 17% 13% 431 8% 9% 5% 7% 4% 8% 4% 8% 3% 8% - 34

35 33% 23% 22% 11% 11% 67% 15% 11% 58% 19% 14% 61% 19% 12% 34% 26% 20% 13% 76% 13% 11% 52% 15% 18% 501 5% 2% 7% 2% 5% 3% 7% 6% 3% 2% 4% - 44

45 35% 32% 17% 76% 15% 60% 21% 11% <1% 60% 23% 11% 49% 31% 12% 47% 25% 20% 89% 427 8% 8% 8% 2% 5% 3% 3% 2% 5% 3% 4% 4% 7% 2% 1% 2% - 54

55 32% 31% 20% 87% 67% 20% 65% 24% <1% <1% 66% 24% 96% 50% 22% 21% 391 9% 7% 7% 3% 2% 1% 9% 2% 2% 7% 3% 1% 3% 1% 7% 1% 1% 4% 3% - 64

(alphabetical order) demographic breakdown awareness buzz Youtube awards Xperia Z1 Wuaki.tv Tesco Hudl Samsung Curve Runner Runner base Very Extremely Never Never heard of Just know name Somewhat Never Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely

size familiar familiar familiar familiar familiar familiar

familiar familiar familiar familiar familiar familiar

2,050 Total 71% 14% 10% 57% 21% 13% 59% 24% 12% 38% 25% 23% 55% 19% 15% 72% 11% 10% 4% 2% 7% 2% 4% 2% 9% 5% 7% 4% 4% 3%

1,002 Male 64% 16% 12% 48% 21% 18% 54% 24% 13% 34% 21% 27% 12% 43% 24% 19% 67% 12% 12% 5% 3% 9% 4% 6% 3% 6% 9% 4% 6% 3%

1,048

Fem 77% 11% 65% 22% 63% 23% 10% 42% 29% 19% 66% 14% 11% 77% 10% 9% 2% 1% 8% 4% 1% 3% 1% 7% 3% 4% 4% 8% 3% 2%

16 60% 13% 18% 36% 25% 21% 14% 62% 12% 18% 36% 12% 30% 12% 10% 36% 15% 28% 13% 300 43% 14% 22% 11% 10% 5% 4% 4% 4% 5% 8% - 24

25 60% 13% 15% 49% 21% 17% 61% 18% 14% 40% 25% 20% 11% 50% 17% 18% 431 67% 12% 8% 4% 9% 5% 6% 1% 4% 9% 7% 9% 7% 4% - 34

35 65% 15% 13% 59% 18% 14% 59% 23% 11% 34% 25% 25% 11% 58% 16% 16% 501 79% 5% 2% 7% 2% 7% 1% 4% 8% 3% 9% 8% 3% 1% - 44

45 76% 18% 61% 25% 53% 33% 11% 35% 32% 22% 63% 20% 427 82% 10% <1% 3% 2% 1% 9% 4% 1% 3% 1% 7% 4% 9% 5% 4% 7% 1% - 54

55 90% <1% <1% 72% 19% 62% 31% 44% 29% 21% 61% 27% 391 79% 16% 8% 2% 7% 2% 1% 6% 2% 1% 6% 1% 9% 2% 1% 4% 1% 1% - 64

London 2012 opening 89% Steve Jobs resigns 53% Harry Potter screenplay 35% Stones GRRR! album 25% Microsoft buy Yammer 19% Ouya console unveil 14% Phone hacking 89% Nintendo 3DS 53% Zero Dark Thirty movie 35% Football Manager ’13 25% HTC Flyer tablet 19% NBA 2K14 game 13% Jimmy Savile scandal 88% Life of Pi movie 53% BBC iPlayer Radio 35% Google TV UK 25% Warner films on Facebook 19% Disney Infinity game 13% Michael Jackson’s doctor 88% Fast & Furious 6 movie 52% UK’s first 4G network 35% HTC beat Apple 25% Sony Move 19% Nokia Music+ 13% HMV administration 86% Prometheus movie 52% EMI sold to Universal 35% MDNA album 25% Rayman Legends game 18% YouView 13% Olympic torch relay 86% James Arthur X Factor win 52% 3D Wimbledon on BBC 35% SKY News Twitter use 25% Gears of War: Judgement 18% HP Music 13% Murray loses Wimbledon 83% Despicable Me 2 52% CoD: Black Ops game 35% Blinkbox launched 25% Crysis 3 game 18% Virgin Gaming 13% Oscars 2012 83% iPhone 5S/5C 51% BBC One +1 channel 34% Vevo launched 25% Sony unveils Xperia Z 18% Google Chromecast dongle 12% Steve Jobs dies 82% Call of Duty: MW3 game 51% Bowie album The Next Day 34% Halo: Reach game 25% Ultra HD/4K TV sets 18% Grid 2 video game 12% Final Harry Potter 82% Ice Age 4 movie 51% BlackBerry 10 revealed 34% Digital sales over £1b 25% Optimus 4X HD 18% HP Slate 7 12% Alex Ferguson retires 81% iPhone secretly tracking 50% HTC One X launched 34% Next generation iPlayer 24% Diablo 3 game 18% Twitter launches Vine 12% EURO 2012 81% iPad Mini 49% Warner Bros. Studio Tour 34% LOVEFiLM series, Copper 24% Homefront game 18% FA Cup on Facebook 12% Stars at jubilee concert 81% Netflix in UK 49% Battlefield 3 game 34% Daft Punk album 24% Wuaki.tv launches in UK 17% Tweet Store 12% London 2012 tickets 81% Facebook plan to float 49% Samsung Galaxy Tab 34% LOVEFiLM pilots 24% YouTube Awards 17% Asda remove Wii U 11% Blockbuster administration 80% Louis Smith wins SCD 48% 3D Blu-ray players 34% Hitman: Absolution game 24% Reddit Boston apology 17% Huawei Ascend P6 11% Baftas 2012 80% Hillsborough song 48% iPhone 4 34% Nexus 4 24% Project Glass unveil 17% Company of Heroes 2 11% Brits 2012 80% Viva Forever' musical 48% Samsung smartwatch 33% Lumia 920 24% Nokia 808 revealed 17% O2 Tu Go app 11% Murdoch questions 77% Twilight: Part 2 movie 47% Nokia Lumia launched 33% London 2012 game 24% World of Warcraft free 17% Sightseers Movie 11% Skyfall movie 76% BT Vision 47% PEGI Ratings 33% YouView launch 24% Runner Runner movie 16% Dell Streak 11% Jimmy Carr tax 76% Rock of Ages movie 46% Sony recall 1.6m TVs 33% Mass Effect 3 game 24% Total War: Rome II game 16% Nvidia game device unveil 11% Facebook shares 76% Star Wars films on BD 46% Yahoo! buy Tumblr 32% Google Play 24% Twitter #Music launch 16% nVidia launch ‘Shield’ 10% Britain’s Got Talent 74% Firefox 4 launched 46% Google Drive 32% Roaming costs capped 24% DmC video game 16% Snapchat mobile app 10% BlackBerry outage 74% iPad 46% Apple iCloud 32% YouTube movie rentals 24% NI wins football rights 16% Net neutrality 10% PS3 accounts hacked 74% The Sweeney movie 45% BlackBerry PlayBook 32% Google buy Motorola 24% Madden NFL 13 game 16% Intel ‘Haswell’ processors 9% Golden Globes 2012 74% World War Z 44% Google Cloud music 32% Amazon Cloud Player 24% Darksiders ll game 16% Remember Me 9% Prince Harry naked 72% Xbox One announced 44% Google Chromebooks 32% Nintendo 2DS 23% Deus Ex: HR game 16% Mflow 7% Wiggins wins BBC Sport 70% Google new privacy policy 44% Nokia/MS partnership 32% E3 gaming conference 23% BlackBerry music service 16% Painkiller: H&D game 7% The Voice UK launched 70% Windows 7 Mobile 44% Windows 8 pre-launch 32% Nokia Lumia 925 slim 23% Google One Pass 16% Felix Baumgartner skydive 68% iPhone4 reception issue 44% Microsoft U-turn 31% Star Trek game 23% Google Buzz 16% Men In Black 3 movie 68% Bing 44% Evil Dead 2013 movie 31% Cloud Atlas movie 23% Ubisoft patch 16% please see the Charlie Sheen in news 68% The World’s End movie 43% Tomb Raider game 31% New Super Mario game 23% The Last of Us game 15% Titanic 3D movie 67% Sony PS4 announced 43% Resident Evil: Retribution 31% Piracy Hotspots 23% Dell takeover bids 15% Appendix for details The Hobbit movie 66% BBC TV Centre closes 43% MacBooks revamped 31% Microsoft Xbox Music 23% Facebook Graph Search 15% of the fieldwork Oscars 2013 65% Kindle Fire UK 43% MS Surface preview 31% HTC service questioned 23% Dishonored game 15% date to understand Comic Relief 2013 64% Digital display screens 43% Asteroid mining 31% Xperia Z1 goes on sale 22% Led Zeppelin DVD 15% Peter Capaldi Dr. Who 64% McAlpine sues 42% Kinect for PCs launch 31% Steve Ballmer to retire 22% Sleeping Dogs game 15% full context Murdoch not a fit person 64% iPlayer downloads 42% HP TouchPad 31% BBC launch 5 HD channels 22% Guild Wars 2 game 15% this edition’s items DAB Radio 64% Amazon Kindle Fire 42% Nintendo unveil ‘Wii U’ 31% Google paid music service 22% Sony touchless display 15% Freeview HD 64% BBC News site redesign 42% Rush movie 30% Peter Kay sitcom on iPlayer 22% Yahoo! put up for sale 15% are highlighted New series of Dr Who 63% Samsung Galaxy S4 unveil 41% Olympus Has Fallen movie 30% Far Cry 3 game 22% UK HuffPo launched 15% green 3D TV sets 63% One Direction #1 One Way 41% Yahoo! buys Summly app 30% Google search ranking 22% Qriocity 15% Brits 2013 62% Expendables ll movie 41% JJ Abrams directs Star Wars 30% BT buys ESPN channels 22% Blu-ray disc successor 14% Government email spying 62% Samsung Galaxy Note 41% Nexus 10 tablet 30% “ACTA” rejection 22% Nintendo Land game 14% Les Misérables movie 60% Samsung Galaxy S3 41% Nexus 7 tablet 30% Flame virus 22% PS A-S B Royale game 14% Entwistle resigns 61% Hunger Games movie 41% Windows 8 preview 30% Official Charts streams 22% NBA 2K13 game 14% iPhone 5 released 60% Google+ 41% Megaupload taken down 30% Max Payne 3 game 22% Dark Knight Rises movie 60% Smart TV 41% PM backs UK film wins 30% HP to focus on software 22% Fifty Shades of Grey 60% Facebook email 40% Batman: Arkham City game 30% Portal 2 game 22% Game chain bust 60% CoD: Black Ops 2 game 40% Apple-Samsung battle 30% PS Vita unveiled 22% Children in Need concert 60% Stone Roses tour 40% “Quick Tap” 30% Fable III game 22% Pornography filters 59% Kindle eBook 40% Nokia E7 smartphone 30% “.xxx” sex domain 22% The Great Gatsby movie 59% Homeland series 3 39% Samsung Gal Note 8 unveil 29% UK Radioplayer 22% Windows 8 launched 59% Wreck-It Ralph movie 39% Halo 4 game 29% Google TV 22% % at least somewhat familiar Bourne Legacy movie 59% Robbie Williams #1 39% Live Messenger closes 29% Steam (gaming service) 22% Samsung fined 58% PS Vita 39% MS Outlook relaunch 29% KitKat Android 21% Internet ‘trolls’ identified 58% Android-based tablets 39% Wii U console revealed 29% Nokia Lumia 1020 21% Twitter super-injunctions 58% The Times paywall 39% O2 mobile wallet 29% Now TV streaming box 21% IE9 launched 58% Google Chrome OS 39% Facebook app store 29% Girls Aloud Ten album 21% awareness Star Trek Into Darkness 57% Microsoft buy Nokia 38% YouTube paid subscription 28% Microsoft SmartGlass 21% Iron Man 3 movie 57% Windows 8 update 38% Need for Speed 28% Digital Economy Act delay 21% Leveson Report 57% Psy ‘Gentleman’ single 38% Surface launch 28% 60s/70s Absolute Radio 21% Amazon Kindle Touch 57% Oblivion film 38% PS3 Slimmed 28% ‘The Daily’ on iPad 21% The Sun on Sunday 57% Nintendo Wii U launch 38% Kinect: Star Wars game 28% Apple TV 21% buzz The Inbetweeners Movie 57% Avengers Assemble movie 38% Windows 8 unveiled 28% Samsung Galaxy 21% Big Brother re-launched 57% Sky 3D Channel 38% Sonic the H-hog 20 years 28% Saints Row IV game 20% Murdoch’s BSkyB bid 57% FIFA 14 game 37% Facebook Home 27% Marvel Heroes video game 20% JK Rowling author reveal 56% Tesco launch Hudl tablet 37% Resident Evil 6 game 27% Daft Punk #1 20% all time list Lincoln movie 56% PlayStation 4 price £349 37% Apple Siri software 27% BioShock Infinite game 20% 4G UK 56% Xbox One price £429 37% Gears of War 3 game 27% HTC One unveiled 20% Amazing Spider-Man 56% The Croods movie 37% Sony Ericsson Xperia Play 27% Sky buys O2 business 20% Sites go offline for SOPA 56% The Hobbit preview 37% Samsung Curve 26% Apple Mountain Lion 20% Facebook new design 56% Madonna booed 37% HTC Windows 26% Virgin Media Tube wi-fi 20% iPad 2 released 56% Xbox Kinect 37% Muse Olympic song 26% BBC TV download service 20% Chris Moyles leaves 55% Samsung Galaxy Note 3 36% Nintendo ‘3DS XL’ 26% Rage game 20% Goal-line technology 55% SimCity game 36% Resident Evil 6 trailer 26% Motorola Xoom 20% The New iPad 55% Assassin’s Creed III game 36% Google Music in USA 26% Crysis 2 game 20% iPhone 4S 55% FIFA 13 game 36% BT told block pirate sites 26% Fallout: New Vegas game 20% Grand Theft Auto V game 54% Facebook buy Instagram 36% HTC/Apple dispute 26% "Newport" Jay-Z spoof 20% Man of Steel 54% Samsung #1 smartphone 36% Myspace sold for £35M 26% Gravity movie 19% Star Wars/Disney deal 54% FIFA 12 game 36% LA Noire game 26% Defiance series/game 19% Facebook “Timeline” 54% Skype on Facebook 36% Django Unchained movie 26% Trance movie 19% Microsoft buy Skype 54% Spotify 36% Apple iOS7 25% Chromebook Pixel unveil 19% The Wolverine movie 53% Jack Reacher movie 36% Rise of the Guardians 25% Xbox Music 19% 12 metric 2 of 3 discussion buzz

13 discussion buzz among those at least somewhat familiar with each

have/will discuss a great deal have/will discuss a little have not discussed this at all and probably won't it would never occur to me to discuss this

Gravity movie (443) 18% 50% 26% 7% Among those aware, Oscar contender, Gravity, and FIFA 14 game (816) 20% 38% 28% 14% FIFA 14 rank top for the BBC One +1 channel (762) 11% 46% 29% 14% discussion buzz in this edition Smartphone with curved screen (606) 14% 43% 32% 12% See overleaf for the same Tesco launches Hudl tablet (832) 11% 45% 29% 15% results, but re-based for all GB Next generation iPlayer (600) 13% 43% 31% 13% consumers Sony Xperia Z1 goes on sale (529) 11% 43% 31% 15% Homeland series 3 (872) 17% 36% 29% 18% NBA 2K14 game (302) 18% 34% 31% 17% YouTube First Music Awards (373) 16% 36% 31% 17% Runner Runner movie (374) 15% 35% 33% 16% LOVEFiLM exclusive series, Copper (548) 10% 32% 36% 22%

Wuaki.tv launches in UK (401) 11% 29% 36% 24% bases shown in parentheses

have/will discuss a great deal have/will discuss a little have not discussed this at all and probably won't it would never occur to me to discuss this unfamiliar (not asked about discussion level)

FIFA 14 game 8% 14% 10% 5% 63% When looking at discussion levels amongst the GB population as a Tesco launches Hudl tablet 4% 17% 11% 6% 63% whole, we see that FIFA 14, Hudl, Homeland series 3 7% 14% 11% 7% 61% Homeland and the new +1 channel are the most discussed BBC One +1 channel 4% 16% 10% 5% 66% items this month Smartphone with curved screen 4% 11% 8% 3% 74% The BBC are also being talked about with the unveiling of their next Next generation iPlayer 3% 10% 7%3% 76% generation iPlayer. Gravity movie 3% 9% 5%1% 81% Although Gravity gets a lot of strong discussion buzz among those aware, it Sony Xperia Z1 goes on sale 3%10% 7%3% 78% slides down our list here driven by a LOVEFiLM exclusive series, Copper 2%8% 9% 5% 76% lack of awareness. YouTube First Music Awards 3%6% 5%3% 83% Samsung’s curved screen smartphone has some people talking, but it achieves Runner Runner movie 3%6% 5%3% 84% only a fraction of the buzz of the latest iPhone releases (see all-time list later in

NBA 2K14 game 3%5% 4% 2% 87% this report).

Wuaki.tv launches in UK 2%5% 6%4% 83% base: all GB 16-64 (2,050)

Next iPlayer NBA 2K14 Homeland Gravity FIFA 14 Copper BBC One +1 base Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss

size

great deal great deal great deal great deal great deal great deal great deal

2,050 Total 61% 11% 14% 81% 76% 10% 76% 63% 10% 14% 66% 10% 16% 87% 7% 7% 1% 5% 9% 3% 3% 7% 3% 5% 9% 8% 2% 5% 8% 5% 4% 2% 4% 5% 3%

1,002 Male 57% 13% 16% 76% 12% 71% 10% 13% 72% 10% 53% 13% 17% 12% 60% 12% 19% 80% 6% 8% 1% 6% 5% 3% 4% 5% 9% 4% 5% 6% 4% 3% 6% 7% 4%

1,048 66% 12% 86% 81% Fem 81% 74% 11% 73% 12% 93% 8% 9% 6% 1% 4% 7% 2% 3% 5% 8% 2% 5% 7% 6% 1% 5% 8% 3% 4% 8% 3% 1% 2% 2% 1%

16 59% 11% 13% 11% 14% 69% 61% 13% 15% 51% 21% 14% 31% 16% 22% 23% 57% 15% 18% 66% 10% 300 6% 2% 9% 6% 5% 6% 9% 6% 8% 6% 5% 8% 9% 7% - 24

25 61% 11% 15% 68% 15% 70% 10% 11% 71% 13% 49% 15% 20% 10% 77% 61% 13% 16% 431 6% 7% 3% 8% 6% 4% 4% 7% 6% 4% 6% 2% 8% 9% 4% 4% 6% - 34

35 56% 11% 17% 10% 82% 11% 77% 13% 80% 60% 18% 89% 16% 67% 501 6% 1% 4% 2% 2% 5% 3% 3% 8% 7% 2% 7% 9% 6% 1% 3% 5% 3% 6% 3% 8% - 44

45 67% 13% 90% 81% 84% 80% <1% 15% 72% 96% <1% 427 6% 8% 6% 1% 4% 5% 1% 3% 7% 8% 2% 7% 6% 4% 4% 7% 8% 2% 1% 5% 7% 1% 2% 1% - 54

55 63% 13% 13% 95% 87% <1% 89% <1% 90% <1% 99% 13% 72% 391 9% 3% 1% 2% 2% 3% 3% 5% 2% 2% 6% 3% 1% 0% 2% 5% 3% 1% 2% 5% 9% - -

(alphabetical order) demographic breakdown discussion buzz Youtube awards Xperia Z1 Wuaki.tv Tesco Hudl Samsung Curve Runner Runner base Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss

size

great deal great deal great deal great deal great deal great deal

2,050 Total 84% 78% 10% 83% 63% 11% 17% 74% 11% 83% 6% 3% 3% 5% 3% 7% 3% 4% 6% 5% 2% 6% 4% 3% 8% 4% 3% 5% 6% 3%

1,002 Male 80% 69% 14% 79% 55% 13% 21% 67% 11% 14% 79% 8% 4% 2% 6% 5% 8% 4% 4% 7% 7% 3% 6% 5% 3% 5% 3% 6% 7% 4%

1,048

Fem 88% 87% 87% 71% 13% 80% <1% 87% 3% 5% 4% 1% 2% 5% 5% 1% 5% 5% 3% 5% 8% 3% 3% 6% 9% 3% 2% 5% 5% 1%

16 73% 10% 61% 14% 10% 73% 12% 48% 15% 17% 13% 51% 17% 21% 300 57% 12% 17% 4% 7% 6% 9% 6% 3% 7% 5% 7% 6% 6% 9% 5% - 24

25 73% 10% 70% 15% 79% 65% 17% 67% 16% 431 77% 5% 7% 5% 2% 9% 4% 7% 6% 7% 3% 5% 9% 5% 3% 7% 7% 2% 6% 9% 7% - 34

35 80% 77% 13% 81% 59% 10% 23% 74% 13% 501 88% 2% 6% 9% 2% 2% 6% 2% 3% 6% 8% 2% 3% 5% 4% 5% 4% 2% 4% 5% 2% - 44

45 94% <1% 86% 86% 67% 17% 83% 427 <1% 92% <1% 2% 3% 1% 2% 4% 6% 1% 5% 6% 3% 5% 9% 2% 2% 9% 6% 1% 2% 4% 2% - 54

55 97% <1% 90% 92% 73% 10% 12% 88% 391 95% <1% 1% 1% 1% 3% 4% 2% 1% 3% 3% 1% 1% 4% 2% 1% 7% 3% 1% 1% 2% 1% - 64

London 2012 opening 75% iPhone secretly tracking 28% Rush movie 17% Warner films on Facebook 13% Sonic the H-hog 20 years 9% NBA 2K13 game 6% Jimmy Savile scandal 72% Xbox One announced 27% Samsung smartwatch 17% Sony Move 13% "Newport" Jay-Z spoof 9% Tweet Store 6% Phone hacking 66% Murdoch not a fit person 27% BBC TV Centre closes 17% Bing 13% Steam (gaming service) 9% BlackBerry music service 6% EURO 2012 61% Sites go offline for SOPA 27% Resident Evil: Retribution 17% ‘Viva Forever' musical 13% Runner Runner movie 8% FA Cup on Facebook 6% Skyfall movie 60% IE9 launched 27% Nexus 7 tablet 17% Xperia Z1 goes on sale 12% Steve Ballmer to retire 8% World of Warcraft free 6% HMV administration 58% Murdoch’s BSkyB bid 27% Stone Roses tour 17% Daft Punk album 12% Rayman Legends game 8% Dell Streak 6% Murray loses Wimbledon 57% Sony PS4 announced 26% MS Surface preview 17% YouTube paid subscription 12% Now TV streaming box 8% Blu-ray disc successor 5% Final Harry Potter 55% Twilight: Part 2 movie 26% Google new privacy policy 17% BioShock Infinite game 12% Nokia Lumia 1020 8% Google Chromecast dongle 5% Stars at Jubilee concert 54% Ice Age 4 movie 26% Battlefield 3 game 17% Far Cry 3 game 12% BBC launch 5 HD channels 8% Company of Heroes 2 5% Olympic torch relay 54% Internet ‘trolls’ identified 26% Apple iCloud 17% Live Messenger closure 12% Google paid music service 8% Steve Jobs dies 52% Hunger Games movie 26% LA Noire game 17% BBC iPlayer Radio 12% Reddit Boston apology 8% Intel ‘Haswell’ processors 5% The Voice 51% The Sun on Sunday 26% Portal 2 game 17% PS3 Slimmed 12% Twitter #Music launch 8% Huawei Ascend P6 5% Britain’s Got Talent 50% Big Brother re-launched 26% Google Cloud music 17% HTC Windows 12% Gears of War: Judgement 8% Remember Me video game 5% Alex Ferguson retires 48% Microsoft buy Skype 26% Nokia E7 smartphone 17% Google search ranking 12% Sky buys O2 business 8% Dell takeover bids 5% Michael Jackson’s doctor 48% Louis Smith wins SCD 26% Google Chrome OS 17% HTC beat Apple 12% Sony unveils Xperia Z 8% FB Graph Search 5% London 2012 tickets 47% The World’s End movie 25% Samsung Galaxy Note 3 16% O2 mobile wallet 12% Xbox Music 8% Sightseers 5% Blockbuster administration 47% Xbox One price £429 25% Microsoft buy Nokia 16% Google Play 12% Madden NFL 13 game 8% Google Buzz 5% BlackBerry outage 46% PlayStation 4 price £349 25% BlackBerry 10 revealed 16% Google Music in USA 12% Official Charts streams 8% Nvidia game device unveil 5% The Hobbit movie 46% Kindle eBook 25% HTC One X launched 16% Sony recall 1.6m TVs 12% Nokia 808 revealed 8% Asda remove Wii U 4% Felix Baumgartner skydive 45% The Hobbit preview 24% Windows 8 preview 16% Gears of War 3 game 12% Virgin Media Tube wi-fi 8% O2 Tu Go app 4% Brits 2012 44% Oblivion film 24% Megaupload taken down 16% “.xxx” sex domain 12% Rage game 8% Twitter launches Vine 4% HTC service questioned 8% Snapchat mobile app 4% Jimmy Carr tax 43% Avengers Assemble movie 24% Samsung #1 smartphone 16% ‘The Daily’ on iPad 12% Deus Ex: HR game 8% PS3 accounts hacked 43% Netflix in UK 24% Apple Siri software 16% Nintendo 2DS 11% YouView 8% Yahoo! put up for sale 4% 3D TV sets 42% Children in Need concert 24% Crysis 2 game 16% Nokia Lumia 925 slim 11% Samsung Galaxy 8% UK HuffPo launched 4% Fifty Shades of Grey 41% Spotify 24% The Times paywall 16% Star Trek game 11% Digital sales over £1b 8% Virgin Gaming 4% Government email spying 41% Windows 7 Mobile 24% Samsung Curve 15% Defiance series/game 11% Wuaki.tv launches in UK 7% Mflow 4% Iron Man 3 movie 40% Android-based tablets 24% Apple iOS7 15% Daft Punk #1 11% NBA 2K14 game 7% Painkiller: H&D game 4% Peter Capaldi Dr. Who 39% Xbox Kinect 24% E3 gaming conference 15% Trance movie 11% Total War: Rome II game 7% Prince Harry naked 39% iPhone4 reception issue 24% Tomb Raider game 15% HTC One unveiled 11% HP Slate 7 7% Dark Knight Rises movie 39% iPhone 4 24% One Direction #1 One Way 15% BT buys ESPN channels 11% DmC video game 7% please see the Oscars 2012 39% Wreck-It Ralph movie 23% Samsung Gal Note 8 unveil 15% Stones GRRR! album 11% NI wins football rights 7% Appendix for details iPad 2 39% Kindle Fire UK 23% JJ Abrams directs Star Wars 15% Football Manager ’13 11% PS A-S B Royale game 7% iPhone 5 38% The Sweeney movie 23% Muse Olympic song 15% Nexus 4 11% Dishonored game 7% of the fieldwork Freeview HD 38% Rock of Ages movie 23% Nintendo ‘3DS XL’ 15% Lumia 920 11% Ubisoft patch 7% date to understand Man of Steel 37% Firefox 4 launched 23% MacBooks revamped 15% Piracy Hotspots 11% Ouya console unveiled 7% full context Star Trek Into Darkness 37% Smart TV 23% Google Drive 15% Microsoft SmartGlass 11% Sony touchless display 7% Goal-line technology 37% Samsung Galaxy S4 unveil 22% Asteroid mining 15% Facebook app store 11% Myspace sold for £35M 7% this edition’s items Murdoch questions 37% The Croods movie 22% PS Vita unveiled 15% Digital Economy Act delay 11% Net neutrality 7% are highlighted Wiggins wins BBC Sport 37% CoD: Black Ops 2 game 22% Amazon Cloud Player 15% BT told block pirate sites 11% Disney Infinity game 6% New series of Dr Who 36% iPlayer downloads 22% BBC News site redesign 15% 3D Wimbledon on BBC 11% nVidia launch ‘Shield’ 6% green Baftas 2012 36% Expendables ll movie 22% 3D Blu-ray players 15% HTC Flyer tablet 11% Grid 2 video game 6% The Inbetweeners Movie 36% Samsung Galaxy Note 22% Django Unchained movie 15% Apple TV 11% Nokia Music+ 6% Amazing Spider-Man 35% Steve Jobs resigns 22% Next generation iPlayer 14% Fallout: New Vegas game 11% Nintendo Land game 6% Men In Black 3 movie 35% Sky 3D Channel 22% Halo 4 game 14% Digital display screens 11% HP Music 6% Facebook new design 35% Call of Duty: Black Ops 22% Robbie Williams #1 14% LOVEFiLM series, Copper 10% Led Zeppelin DVD 6% Despicable Me 2 34% Homeland series 3 21% Surface launch 14% KitKat Android 10% Prometheus movie 34% FIFA 14 game 21% Resident Evil 6 game 14% Saint Row IV game 10% The New iPad 34% Tesco launch Hudl tablet 21% “ACTA” rejection 14% Yahoo! buy Tumblr 10% Facebook “Timeline” 34% Psy ‘Gentleman’ single 21% Google TV UK 14% LOVEFiLM pilots 10% iPad 34% JK Rowling author reveal 20% London 2012 game 14% Crysis 3 game 10% Les Misérables movie 34% Evil Dead 2013 movie 20% Wii U console revealed 14% New Super Mario game 10% Grand Theft Auto V game 33% Zero Dark Thirty movie 20% Facebook buy Instagram 14% Ultra HD/4K TV sets 10% iPhone 5S/5C 33% FIFA 13 game 20% Batman: Arkham City game 14% Optimus 4X HD 10% Fast & Furious 6 movie 33% Facebook plan to float 20% Fable III game 14% Darksiders ll game 10% Oscars 2013 33% PS Vita 20% Blinkbox launched 14% Sleeping Dogs game 10% Life of Pi movie 33% Amazon Kindle Fire 20% Facebook Home 14% Guild Wars 2 game 10% Lincoln movie 32% Star Wars films on BD 20% Vevo launched 14% Apple Mountain Lion 10% discussion Leveson Report 32% Hillsborough song 20% Halo: Reach game 14% Madonna booed 10% Facebook shares 32% Jack Reacher movie 20% Gravity movie 13% Microsoft buy Yammer 10% Titanic 3D movie 32% BBC One +1 channel 19% SimCity game 13% Microsoft Xbox Music 10% Twitter super-injunctions 32% Microsoft U-turn 19% Yahoo! buys Summly app 13% Diablo 3 game 10% Charlie Sheen in news 32% Olympus Has Fallen movie 19% Cloud Atlas movie 13% MDNA album 10% buzz X Factor win 32% Bowie album The Next Day 19% Facebook email 13% SKY News Twitter use 10% Brits 2013 31% McAlpine sues 19% Rise of the Guardians 13% YouTube movie rentals 10% 4G Live 31% Assassin’s Creed III game 19% Hitman: Absolution game 13% HP to focus on software 10% Bourne Legacy movie 31% UK’s first 4G network 19% Need for Speed game 13% HTC/Apple dispute 10% all time list Game chain bust 31% Samsung Galaxy S3 19% Nexus 10 13% Google One Pass 10% Amazon Kindle Touch 31% Warner Bros. Studio Tour 19% MS Outlook relaunch 13% Qriocity 10% iPhone 4S 31% FIFA 12 video game 19% PEGI Ratings 13% Google TV 10% Nintendo 3DS 31% Nintendo unveil ‘Wii U’ 19% YouView launch 13% YouTube Awards 9% Golden Globes 2012 31% BlackBerry PlayBook 19% Nokia Lumia launched 13% The Last of Us game 9% The Great Gatsby movie 30% BT Vision 19% Kinect: Star Wars game 13% Marvel Heroes video game 9% Windows 8 launched 30% Harry Potter screenplay 18% Mass Effect 3 game 13% Peter Kay sitcom on iPlayer 9% Comic Relief 2013 30% Windows 8 update 18% Kinect for PCs launch 13% Chromebook Pixel unveil 9% Star Wars/Disney deal 30% Nintendo Wii U launch 18% PM backs UK film wins 13% Girls Aloud Ten album 9% DAB Radio 30% Windows 8 pre-launch 18% Resident Evil 6 trailer 13% Flame virus 9% Pornography filters 29% Chris Moyles leaves 18% Apple-Samsung battle 13% Project Glass 9% The Wolverine movie 29% Google+ 18% Windows 8 unveiled 13% Max Payne 3 game 9% World War Z 29% “Quick Tap” 18% HP TouchPad 13% Roaming costs capped 9% Samsung fined 29% Samsung Galaxy Tab 18% Skype on Facebook 13% BBC TV download service 9% Call of Duty: MW3 game 29% Google Chromebooks 18% Motorola Xoom 13% EMI sold to Universal 9% Entwistle resigns 28% Sony Ericsson Xperia Play 18% Homefront game 13% 60s/70s Absolute Radio 9% iPad Mini 28% Nokia/MS partnership 18% UK Radioplayer 13% Google buy Motorola 9% 17 metric 3 of 3 excitement buzz

18 © Harris Interactive LOVEFiLM exclusive series, Copper(548) couldn't couldn't careless not atexcited all somewhat excited veryexcited Smartphone with curvedscreen (606) YouTube First MusicAwards (373) Sony Xperia Z1 goes on sale (529) Tesco launchesHudltablet (832) Wuaki.tv launchesin UK(401) Next generation iPlayer (600)

Runner Runnermovie (374) BBC BBC One +1channel(762) Homeland series 3 (872)

NBA 2K14 game (302) Gravity movie (443) FIFA 14game (816) among those at least somewhat familiar each with somewhat at least among those excitement buzz

7% 8% 11% 12% 12% 12% 13% 14% 16% 17% 18% 18% 20%

27% 27% 26%

37% 36% 32%

27% 44% 31%

40% 45% 32%

49%

43% 41% 36% base shown in parentheses 33%

37%

32% 35% 39% 30%

31%

35%

32%

23%

26%

24% 23% 23% 19% 18% 17% 17% 14% 14% 10% 10%

view of excitement buzz See overleaf for the full public edition excitement buzz in this see Gravity topping our Among those aware, we

excitement buzz among all respondents, including unfamiliar very excited somewhat excited not at all excited couldn't care less unfamiliar (not asked about excitement level)

Homeland series 3 8% 12% 12% 7% 61% When we look at the excitement in the GB public as a whole, BBC One +1 channel 4% 15% 11% 3% 66% Homeland series 3 ranks highest FIFA 14 game 6% 10% 12% 8% 63% as the most exciting story this edition, just edging out the new Next generation iPlayer 3%11% 9%2% 76% +1 channel and FIFA 14 Gravity movie 3% 9% 4%2% 81% Once again we see the Gravity movie pushed down the list, driven by a lack Tesco launches Hudl tablet 2%10% 16% 9% 63% of awareness. Smartphone with curved screen 4% 8% 10% 4% 74% Showing a great deal of consistency, FIFA 14 achieves the same level of Sony Xperia Z1 goes on sale 2%8% 9% 3% 78% excitement Buzz as FIFA 13 (see all- time list later in this report). YouTube First Music Awards 3%7% 5%2% 83%

LOVEFiLM exclusive series, Copper 2%6% 10% 6% 76% Runner Runner movie 2%6% 6%3% 84%

NBA 2K14 game 3%4% 4% 3% 87%

Wuaki.tv launches in UK 2%5% 6% 5% 83% base: all GB 16-64 (2,050)

Next iPlayer NBA 2K14 Homeland Gravity FIFA 14 Copper BBC One +1 base Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited

size

all excited all excited all excited all excited all excited all excited all excited

excited excited excited excited excited excited excited

2,050 Total 61% 12% 12% 81% 76% 11% 76% 10% 63% 12% 10% 66% 11% 15% 87% 7% 8% 2% 4% 9% 3% 2% 9% 3% 6% 6% 2% 8% 6% 3% 4% 3% 4% 4% 3%

1,002 Male 57% 13% 15% 76% 12% 71% 10% 14% 72% 12% 53% 14% 15% 11% 60% 13% 19% 80% 7% 8% 2% 5% 6% 2% 4% 6% 7% 3% 8% 5% 4% 4% 6% 6% 4%

1,048 66% 11% 86% 81% Fem 81% 74% 11% 73% 11% 93% 7% 9% 8% 2% 4% 6% 1% 2% 7% 7% 2% 5% 8% 6% 1% 9% 5% 1% 2% 9% 5% 1% 3% 2% 1%

16 59% 11% 15% 10% 15% 69% 61% 14% 19% 51% 11% 25% 31% 11% 24% 17% 17% 57% 12% 19% 66% 300 6% 2% 9% 6% 2% 4% 7% 6% 4% 8% 9% 9% 7% 9% - 24

25 61% 11% 11% 68% 17% 70% 10% 12% 71% 12% 49% 11% 14% 17% 11% 77% 61% 11% 17% 431 7% 9% 3% 6% 6% 4% 4% 7% 7% 3% 4% 6% 9% 4% 5% 6% - 34

35 56% 11% 16% 11% 82% 10% 77% 80% 60% 10% 12% 13% 89% 13% 67% 12% 501 7% 2% 4% 3% 1% 9% 9% 4% 3% 8% 8% 1% 5% 1% 4% 5% 1% 5% 3% - 44

45 67% 12% 90% 81% 12% 84% 80% <1% <1% 15% 72% 10% 96% <1% <1% 427 7% 8% 6% 2% 4% 4% 1% 2% 4% 1% 7% 7% 3% 7% 9% 3% 2% 2% 1% 4% - 54

55 63% 15% 12% 95% 87% <1% 89% <1% <1% 90% 99% 14% 72% 10% 391 4% 6% 1% 3% 2% 1% 7% 4% 2% 1% 7% 2% 1% 1% 3% 5% 1% 1% 2% 3% - -

(alphabetical order) demographic breakdown excitement buzz Youtube awards Xperia Z1 Wuaki.tv Tesco Hudl Samsung Curve Runner Runner base Somewhat Very excited Unfamiliar Couldn’t care less Not at Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited

size

all excited all excited all excited all excited all excited all excited

excited excited excited excited excited excited

2,050 Total 84% 78% 83% 63% 16% 10% 74% 10% 83% 6% 2% 3% 6% 3% 9% 8% 2% 5% 6% 5% 2% 9% 2% 4% 8% 4% 2% 5% 7% 3%

1,002 Male

80% 69% 11% 12% 79% 55% 10% 19% 13% 67% 12% 10% 79% 8% 3% 3% 6% 4% 4% 5% 7% 6% 4% 3% 6% 5% 3% 5% 8% 4%

1,048

Fem 88% 87% 87% 71% 13% 80% 87% 3% 6% 3% 1% 2% 6% 5% 1% 5% 5% 3% 1% 7% 7% 2% 3% 7% 7% 2% 2% 5% 5% 2%

16 73% 10% 61% 14% 12% 73% 48% 18% 20% 10% 51% 20% 14% 300 57% 13% 18% 4% 9% 4% 8% 6% 7% 7% 8% 5% 4% 7% 8% 5% 7% - 24

25 73% 11% 70% 10% 14% 79% 65% 14% 11% 67% 12% 431 77% 10% 5% 7% 4% 3% 4% 7% 5% 7% 3% 8% 3% 6% 8% 7% 3% 5% 6% - 34

35 80% 77% 81% 59% 19% 11% 74% 10% 501 88% 2% 9% 7% 1% 3% 9% 9% 2% 4% 7% 6% 2% 7% 4% 5% 8% 3% 1% 5% 5% 1% - 44

45 94% 86% 86% 67% 16% 10% 83% 427 <1% 92% <1% 2% 3% 1% 1% 2% 6% 5% 3% 9% 2% 1% 5% 1% 2% 8% 6% 1% 2% 3% 4% - 54

55 97% 90% 92% 73% 11% 88% 391 95% 1% 1% 1% 1% 2% 5% 2% 1% 3% 3% 1% 1% 8% 7% 1% 3% 6% 3% 1% 1% 2% 1% 1% - 64

London 2012 opening 65% iPhone 4 20% Big Brother re-launched 14% Stones GRRR! Album 10% PS A-S B Royale game 7% McAlpine sues n/a Skyfall movie 48% Olympus Has Fallen movie 19% Fable III game 14% Lumia 920 10% Dishonored game 7% Jimmy Savile scandal n/a EURO 2012 47% The Croods movie 19% PS Vita unveiled 14% HTC Windows 10% Led Zeppelin DVD 7% Piracy Hotspots 7% Ubisoft security patch n/a Final Harry Potter 41% Twilight: Part 2 movie 19% “Quick Tap” 14% PS3 Slimmed 10% BT told block pirate sites 7% PEGI Ratings n/a The Hobbit movie 41% iPad Mini 19% Vevo launched 14% Google piracy search rank 10% Deus Ex: HR game 7% Government email spying n/a Iron Man 3 movie 39% iPlayer downloads 19% Amazon Cloud Player 14% Darksiders ll game 10% HP to focus on software 7% Google new privacy policy n/a Olympic torch relay 39% The Sweeney movie 19% Django Unchained movie 14% Guild Wars 2 game 10% Bing 7% SKY News Twitter use n/a Stars at Jubilee concert 37% Kindle Fire UK 19% Samsung smartwatch 13% Microsoft buy Yammer 10% Steve Ballmer to retire 6% EMI sold to Universal n/a New series of Dr Who 36% Samsung Galaxy Note 19% Gravity movie 13% Microsoft Xbox Music 10% Grid 2 video game 6% Michael Jackson’s doctor n/a Dark Knight Rises movie 36% UK’s first 4G network 19% Apple iOS7 13% Digital Economy Act delay 10% YouTube paid subscription 6% Samsung #1 smartphone n/a The Voice UK launched 36% Rock of Ages movie 19% BBC TV Centre closes 13% Facebook app store 10% HP Slate 7 6% Men In Black 3 movie 35% Titanic 3D movie 19% Samsung Gal Note 8 unveil 13% Project Glass unveiled 10% Twitter #Music launch 6% BlackBerry outage n/a Star Trek Into Darkness 33% PS Vita 19% Tomb Raider game 13% Roaming costs capped 10% Sky buys O2 business 6% HTC service questioned n/a Goal-line technology 33% Murdoch questions 19% Rise of the Guardians 13% Nokia 808 revealed 10% HP Music 6% Sony recall 1.6m TVs n/a Murray loses Wimbledon 33% Amazon Kindle Fire 19% Need for Speed game 13% BBC TV download service 10% Xbox Music 6% Steve Jobs dies n/a Felix Baumgartner skydive 32% Microsoft buy Skype 19% Surface launch 13% 60s/70s Absolute Radio 10% BlackBerry music service 6% Apple-Samsung battle n/a Britain’s Got Talent 32% Kindle eBook 19% BBC iPlayer Radio 13% Google Music in USA 10% FA Cup on Facebook 6% Steve Jobs resigns n/a Google buy Motorola 6% Yahoo! put up for sale n/a Despicable Me 2 31% Louis Smith wins SCD 19% HTC beat Apple 13% YouTube movie rentals 10% Dell Streak 6% Comic Relief 2013 31% PlayStation 4 price £349 18% London 2012 game 13% Gears of War 3 game 10% Nvidia game device unveil 6% HTC/Apple dispute n/a Man of Steel 30% Internet ‘trolls’ identified 18% YouView launch 13% Sony Move 10% Disney Infinity game 5% Phone hacking n/a Amazing Spider-Man 30% CoD: Black Ops 2 game 18% Google Drive 13% Google TV 10% Google Chromecast dongle 5% Twitter super-injunctions n/a Brits 2012 30% Jimmy Carr tax 18% Game chain bust 13% BBC News site redesign 10% Intel ‘Haswell’ processors 5% iPhone secretly tracking n/a Freeview HD 30% Nexus 7 tablet 18% The Sun on Sunday 13% YouTube Awards 9% Remember Me video game 5% PS3 accounts hacked n/a Bourne Legacy movie 29% Samsung Galaxy S3 18% Facebook plan to float 13% KitKat Android 9% Huawei Ascend P6 5% Murdoch’s BSkyB bid n/a Prometheus movie 29% Murdoch not a fit person 18% Megaupload taken down 13% Nintendo 2DS 9% nVidia launch ‘Shield’ 5% Net neutrality n/a Oscars 2012 29% Google Chromebooks 18% Batman: Arkham City game 13% The Last of Us game 9% Dell takeover bids 5% iPhone4 reception issue n/a O2 Tu Go app 5% The Inbetweeners Movie 29% James Arthur X Factor win 18% Apple Siri software 13% Defiance series/game 9% Facebook Graph search 5% The Times paywall n/a 3D TV sets 29% Harry Potter screenplay 17% Windows 8 unveiled 13% LOVEFiLM pilots 9% Sightseers movie 5% iPad 2 29% Pornography filters 17% Google+ 13% Gears of War: Judgement 9% NBA 2K13 game 5% Wiggins wins BBC Sport 29% Evil Dead 2013 movie 17% Crysis 2 game 13% Peter Kay sitcom on iPlayer 9% Tweet Store 5% please see the The Wolverine movie 28% Warner Bros. Studio Tour 17% Halo: Reach game 13% One Direction #1 One Way 9% UK HuffPo launched 5% Appendix for details Baftas 2012 28% Windows 8 preview 17% BT Vision 13% Crysis 3 game 9% Google Buzz 5% Les Misérables movie 28% Star Wars films on BD 17% Samsung Curve 12% Entwistle resigns 9% Virgin Gaming 5% of the fieldwork Fast & Furious 6 movie 27% Google Cloud music 17% Tesco launch Hudl tablet 12% Football Manager ‘13 9% Digital sales over £1b 5% date to understand Peter Capaldi Dr. Who 26% Nokia E7 smartphone 17% JK Rowling Author reveal 12% Ultra HD/4K TV sets 9% Company of Heroes 2 4% Life of Pi movie 26% Sony Ericsson Xperia Play 17% Xbox One price £429 12% Madden NFL 13 game 9% Nokia Music + 4% full context iPhone 5 25% 3D Blu-ray players 17% Psy ‘Gentleman’ single 12% Diablo 3 game 9% World of Warcraft free 4% Myspace sold for £35M 4% this edition’s items Ice Age 4 movie 25% Hillsborough song 17% BlackBerry 10 revealed 12% Flame virus 9% Painkiller: H&D game 4% are highlighted The New iPad 25% Jack Reacher movie 17% Halo 4 game 12% Official Charts streams 9% Twitter launches Vine 3% World War Z 24% FIFA 14 game 16% Hitman: Absolution game 12% MDNA album 9% Snapchat mobile app 3% green The Great Gatsby movie 24% Rush movie 16% Resident Evil 6 game 12% Facebook buy Instagram 9% Mflow 3% Lincoln movie 24% JJ Abrams directs Star Wars 16% Optimus 4X HD 12% Virgin Media Tube wi-fi 9% Asda remove Wii U 2% Avengers Assemble movie 24% Leveson Report 16% Prince Harry naked 12% Google Play 9% Reddit Boston apology n/a DAB Radio 24% FIFA 13 game 16% MS Outlook relaunch 12% Rage game 9% HMV administration n/a iPad 24% Windows 8 pre-launch 16% Microsoft SmartGlass 12% 3D Wimbledon on BBC 9% Blockbuster administration n/a The World’s End movie 23% Stone Roses tour 16% Nokia Lumia launched 12% Skype on Facebook 9% The Hobbit preview 23% MS Surface preview 16% Facebook shares 12% Sonic the H-hog 20 years 9% Amazon Kindle Touch 23% Asteroid mining 16% O2 mobile wallet 12% “.xxx” sex domain 9% Firefox 4 launched 23% Facebook “Timeline” 16% Mass Effect 3 game 12% Qriocity 9% Grand Theft Auto V game 22% Nintendo unveil ‘Wii U’ 16% PM backs UK film wins 12% Google One Pass 9% Oscars 2013 22% BlackBerry PlayBook 16% FIFA 12 game 12% Steam (gaming service) 9% Sony PS4 announced 22% Samsung Galaxy Tab 16% HP TouchPad 12% Samsung Galaxy 9% Star Wars/Disney deal 22% LA Noire game 16% Motorola Xoom 12% LOVEFiLM series, Copper 8% Netflix in UK 22% Portal 2 game 16% UK Radioplayer 12% Runner Runner movie 8% Sites go offline for SOPA 22% Samsung Galaxy Note 3 15% Charlie Sheen in news 12% Saints Row IV game 8% Children in Need concert 22% Bowie album The Next Day 15% Homefront game 12% Rayman Legends 8% London 2012 tickets 22% Zero Dark Thirty movie 15% Google Chrome OS 12% Nokia Lumia 925 slim 8% excitement Nintendo 3DS 22% Nintendo Wii U launch 15% Xperia Z1 goes on sale 11% Chromebook Pixel unveil 8% IE9 launched 22% Assassin’s Creed III game 15% Microsoft U-turn 11% BT buys ESPN channels 8% Smart TV 22% Zero Dark Thirty movie 15% Daft Punk album 11% Sony unveils Xperia Z 8% Golden Globes 2012 22% Nintendo Wii U launch 15% BioShock Infinite game 11% Daft Punk #1 8% Xbox Kinect 22% Assassin’s Creed III game 15% SimCity game 11% Facebook email 8% buzz iPhone 5S/5C 21% Res Evil: Retribution game 15% Far Cry 3 game 11% Live Messenger closure 8% Alex Ferguson retires 21% Samsung fined 15% Nexus 4 11% Madonna booed 8% Xbox One announced 21% “ACTA” rejection 15% HTC One unveiled 11% Ouya console unveiled 8% Oblivion film 21% Google TV UK 15% Cloud Atlas movie 11% Sony touchless display 8% all time list Windows 8 launched 21% Muse Olympic song 15% Nexus 10 11% YouView 8% 4G UK 21% Wii U console revealed 15% Sleeping Dogs game 11% "Newport" Jay-Z spoof 8% Expendables ll movie 21% HTC One launched 15% Apple Mountain Lion 11% ‘Viva Forever' musical 8% Call of Duty: MW3 game 21% Battlefield 3 video game 15% Chris Moyles leaves 11% NBA 2K14 game 7% iPhone 4S 21% Apple iCloud 15% Max Payne 3 game 11% Wuaki.tv launches in UK 7% Android-based tablets 21% Blinkbox launched 15% HTC Flyer tablet 11% Total War: Rome II game 7% Homeland series 3 20% Nokia/MS partnership 15% Warner films on FB 11% Nokia Lumia 1020 7% BBC One +1 channel 20% Next generation iPlayer 14% ‘The Daily’ on iPad 11% Now TV streaming box 7% Samsung Galaxy S4 unveil 20% E3 gaming conference 14% Apple TV 11% Blu-ray disc successor 7% Brits 2013 20% Windows 8 update 14% Fallout: New Vegas game 11% Marvel Heroes video game 7% Wreck-It Ralph movie 20% Robbie Williams #1 14% Digital display screens 11% Yahoo! buys Tumblr 7% Fifty Shades of Grey 20% Nintendo ‘3DS XL’ 14% Microsoft buy Nokia 10% Google paid music service 7% Hunger Games movie 20% MacBooks revamped 14% BBC launch 5 HD channels 10% Yahoo! buys Summly app 7% Spotify 20% Kinect: Star Wars game 14% Facebook Home 10% DmC game 7% Windows 7 Mobile 20% Resident Evil 6 trailer 14% Star Trek game 10% NI wins football rights 7% Sky 3D Channel 20% Kinect for PCs launch 14% Trance movie 10% Girls Aloud Ten album 7% CoD: Black Ops game 20% Facebook new design 14% New Super Mario game 10% Nintendo Land game 7% 22 appendix Any figure shown in these Buzz reports should really be considered in relation to when a news story occurred and when the fieldwork was conducted. Both these dates are presented in the appendix that follows. 23 Bowie album The Next Day 3/13 4/13 Facebook email 11/12 12/12 Halo: Reach game 9/10 11/10 appendix Britain’s Got Talent 2/12 4/12 Facebook Graph search 1/13 2/13 Hillsborough song 12/12 1/13 Brits 2012 1977 2/12 Facebook Home s/p 4/13 5/13 Hitman: Absolution game 11/12 12/12 NYR = not yet released at time of fieldwork Brits 2013 2/13 3/13 Facebook new design 9/11 10/11 HMV administration 1/13 2/13 BT told block pirate sites 7/11 9/11 Facebook plan to float 2/12 2/12 Homefront game 3/11 4/11 Title News Field BT buys ESPN 2/13 3/13 Facebook shares 5/12 5/12 Homeland series 3 9/13 10/13 Digital sales over £1bn 1/13 1/13 BT Vision 12/06 11/10 Fallout: New Vegas game 10/10 11/10 HP Music 11/12 12/12 3D Blu-ray players 2010 8/10 Call of Duty: Black Ops 11/10 11/10 Far Cry 3 game 11/12 12/12 HP Slate 7 launched 4/13 5/13 3D TV sets 1/10 5/11 Call of Duty: Black Ops 2 11/12 12/12 Fast & Furious 6 movie 5/13 6/13 HP to focus on software 8/11 9/11 3D Wimbledon on BBC 7/11 7/11 Call of Duty: MW3 game 11/11 11/11 Felix Baumgartner skydive 10/12 11/12 HP TouchPad 7/11 7/11 4G Live 10/12 11/12 Charlie Sheen in news 3/11 4/11 FIFA 12 game 9/11 10/11 HTC beat Apple 6/12 7/12 60s/70s Absolute Radio 10/11 11/11 Children in Need concert 11/11 11/11 FIFA 13 game 9/12 10/12 HTC Flyer tablet 6/11 6/11 ACTA rejection 7/12 7/12 Chris Moyles leaves 7/12 8/12 FIFA 14 game 9/13 10/13 HTC One launched 4/12 5/12 Amazing Spider-Man 7/12 7/12 Cloud Atlas 2/13 3/13 Fifty Shades of Grey 6/11 8/12 HTC One flagship phone 2/13 3/13 Amazon Cloud Player 3/11 4/11 Comic Relief 2013 3/13 4/13 Final Harry Potter 7/11 7/11 HTC service questioned 10/11 10/11 Amazon Kindle Fire NYR 10/11 Company of Heroes 6/13 7/13 Firefox 4 launched 3/11 5/11 HTC Windows 9/12 10/12 Amazon Kindle Touch 3/12 4/12 The Croods movie 3/13 4/13 Flame virus 6/12 6/12 HTC/Apple dispute 5/11 7/11 Android-based tablets 6/10 2/11 Crysis 3 game 2/13 3/13 Football Manager ‘13 game 11/12 12/12 Huawei Ascend P6 6/13 7/13 Apple iCloud 10/11 10/11 Crysis 2 game 3/11 4/11 Freeview HD 2012 7/10 Hunger Games movie 3/12 4/12 Apple iOS7 6/13 7/13 DAB Radio 1999 8/10 Game chain bust 3/12 4/12 Ice Age 4 movie 7/12 8/12 Apple Mountain Lion 7/12 8/12 Daft Punk #1 4/13 5/13 Gears of War 3 game 9/11 9/11 IE9 launched 3/11 5/11 Apple Siri software 10/11 10/11 Daft Punk album 5/13 6/13 GoW: Judgement game 3/13 4/13 Intel ‘Haswell’ processors 6/13 7/13 Apple TV 9/10 11/10 Dark Knight Rises movie 7/12 8/12 Girls Aloud Ten album 11/12 12/12 iPad 6/10 7/10 Apple-Samsung battle 8/11 9/11 Darksiders ll game 8/12 9/12 Goal-line technology 7/12 7/12 iPad 2 3/11 4/11 Asda remove Wii U 7/13 8/13 Defiance TV and game 4/13 5/13 Golden Globes 1944 2/11 iPad Mini 11/12 11/12 Assassin’s Creed III game 10/12 11/12 Dell Streak 6/10 7/10 Google buy Motorola 8/11 9/11 iPhone 4 6/10 7/10 Asteroid mining 4/12 5/12 Dell takeover bids 3/13 4/13 Google Buzz 2/10 8/10 iPhone 4S NYR 10/11 Avengers Assemble 4/12 4/12 Despicable Me 2 6/13 7/13 Google Chrome OS NYR 7/10 iPhone 5 9/12 10/12 Baftas 2012 1947 2/12 Deus Ex: HR game 8/11 9/11 Google Chromebooks 5/11 5/11 iPhone secretly tracking 4/11 5/11 Batman: Arkham City game 10/11 11/11 Devil May Cry game 1/13 2/13 Google Chromebook Pixel 2/13 3/13 iPhone4 reception issue 6/10 8/10 Battlefield 3 game 10/11 11/11 Diablo 3 game 6/12 6/12 Google Chromecast 7/13 8/13 iPlayer downloads 9/12 10/12 BBC iPlayer Radio 10/12 11/12 Digital display screens 2009 8/10 Google Cloud music 5/11 5/11 Iron Man 3 4/13 5/13 BBC launch 5 HD channels 7/13 8/13 Digital Economy Act delay 4/12 5/12 Google Drive 4/12 5/12 Jack Reacher movie 12/12 1/13 BBC News site redesign 7/10 8/10 Dishonored game 10/12 11/12 Google Music in USA 11/11 11/11 James Arthur wins X Factor 12/12 1/13 BBC One +1 channel 10/13 10/13 Disney Infinity game 7/13 8/13 Google new privacy policy 3/12 3/12 Jimmy Carr tax 6/12 7/12 BBC TV Centre closes 3/13 4/13 Django Unchained movie 1/13 1/13 Google One Pass 2/11 4/11 Jimmy Savile scandal 10/12 11/12 BBC TV download service NYR 3/12 E3 gaming conference 6/13 7/13 Google paid music service 5/13 6/13 JJ Abrams directs Star Wars 1/13 2/13 Big Brother re-launched 8/11 9/11 EMI sold to Universal 11/11 11/11 Google Play 3/12 3/12 JK Rowling author reveal 7/13 8/13 Bing 6/09 8/10 Entwistle resigns 11/12 12/12 Google search ranking 8/12 9/12 Kindle eBook 10/09 11/10 BioShock Infinite game 3/13 4/13 EURO 2012 6/12 6/12 Google TV 10/10 11/10 Kindle Fire UK 9/12 10/12 BlackBerry 10 revealed 1/13 2/13 Evil Dead 2013 remake 4/13 5/13 Google TV UK 6/12 7/12 Kinect for PCs launch 2/12 2/12 BlackBerry music service 8/11 9/11 Expendables ll movie 8/12 9/12 Google+ 6/11 7/11 Kinect: Star Wars game 4/12 4/12 BlackBerry outage 10/11 10/11 FA Cup on Facebook 8/11 9/11 Government email spying 4/12 4/12 LA Noire game 6/11 6/11 BlackBerry PlayBook 6/11 6/11 Fable III game 6/11 6/11 Gravity movie NYR 10/13 Led Zeppelin DVD NYR 11/12 Blinkbox launched 2008 5/11 Facebook “Timeline” 1/12 2/12 Grid 2 video game 5/13 6/13 Les Misérables movie 1/13 1/13 Blockbuster administration 1/13 2/13 Facebook app store 5/12 5/12 Guild Wars 2 game 8/12 9/12 Leveson Report 11/12 12/12 Bourne Legacy movie 8/12 9/12 Facebook buy Instagram 3/12 4/12 Halo 4 game 11/12 12/12 Life of Pi movie 12/12 1/13 24 New series of Dr Who 9/12 9/12 PS Vita launched 2/12 2/12 Sony unveils Xperia Z tablet 1/13 2/13 appendix New Super Mario game 11/12 12/12 PS Vita unveiled NYR 6/11 Spotify 2/09 2/11 New Tomb Raider game 3/13 3/13 PS3 accounts hacked 4/11 5/11 Star Trek Into Darkness 5/13 6/13 NYR = not yet released at time of fieldwork Newport Jay-Z spoof 8/10 8/10 PS3 Slimmed 9/12 10/12 Star Trek video game 4/13 5/13 Next generation iPlayer 10/13 10/13 PS4 price £3\49 6/13 7/13 Star Wars films on BD 9/11 9/11 Title News Field Nexus 4 smartphone 10/12 12/12 Psy ‘Gentleman’ single 4/13 5/13 Star Wars/Disney deal 10/12 11/12 Lincoln movie 1/13 2/13 Nexus 7 tablet 6/12 7/12 Qriocity 3/11 4/11 Stars at Jubilee concert 6/12 6/12 Live Messenger closure 11/12 12/12 Nexus 10 tablet 10/12 11/12 Quick Tap 6/11 6/11 Steam (gaming service) 2002 8/10 London 2012 opening 7/12 8/12 Nintendo ‘3DS XL’ 6/12 7/12 Rage game 10/11 10/11 Steve Jobs dies 10/11 10/11 London 2012 tickets 6/11 7/11 Nintendo 3DS 3/11 6/11 Reddit issue apology 4/13 5/13 Steve Jobs resigns 8/11 9/11 London 2012 game 6/12 7/12 Nintendo Land game 11/12 12/12 Remember Me video game 6/13 7/13 Stones GRRR! album 11/12 12/12 Louis Smith wins SCD 12/12 1/13 Nintendo unveil ‘Wii U’ 6/11 6/11 Resident Evil 6 game 10/12 10/12 Stone Roses tour 6/12 6/12 LOVEFiLM pilot TV series 4/13 5/13 Nintendo Wii U launched 11/12 12/12 Resident Evil: Retribution 9/12 10/12 Successor to Blu-ray 7/13 8/13 LOVEFiLM series, Copper 9/13 10/13 NI wins football rights 1/12 2/12 Resident Evil 6 trailer 1/12 2/12 Surface launch 10/12 12/12 Lumia 920 9/12 10/12 Nokia 808 revealed NYR 3/12 Rise of the Guardians 11/12 12/12 Tesco Hudl tablet 9/13 10/13 MacBooks revamped NYR 6/12 Nokia E7 smartphone 2/11 5/11 Roaming costs capped 3/12 3/12 The Daily on iPad NYR 2/11 Madden NFL 13 game 8/12 9/12 Nokia Lumia 925 slim 5/13 6/13 Robbie Williams #1 11/12 12/12 The Hobbit movie 12/12 1/13 Madonna booed 7/12 8/12 Nokia Lumia 1020 7/13 8/13 Rock of Ages movie 6/12 6/12 The Hobbit preview 7/12 8/12 Man of Steel 6/13 7/13 Nokia Lumia launched 5/12 5/12 Runner Runner movie 10/13 10/13 The Great Gatsby movie 5/13 6/13 Marvel Heroes video game 6/13 7/13 Nokia/MS partnership 2/11 4/11 Samsung #1 smartphone 10/11 11/11 The Inbetweeners movie 8/11 11/11 Mass Effect 3 game 3/12 3/12 Nokia Music+ 1/13 2/13 Samsung Curve 10/13 10/13 The Last of Us game 7/13 8/13 Max Payne 3 game NYR 4/12 Now TV streaming box 7/13 8/13 Samsung fined 8/12 9/12 The New iPad 3/12 3/12 McApline sues 11/12 12/12 Nvidia gaming device unveil NYR 1/13 Samsung Galaxy 4/10 8/10 The Sun on Sunday 2/12 3/12 MDNA album 3/12 4/12 nVidia launch ‘Shield’ 5/13 6/13 Samsung Galaxy Note 8/12 9/12 The Sweeney movie 9/12 10/12 Megaupload taken down 1/12 2/12 O2 mobile wallet 4/12 5/12 Samsung Galaxy S3 5/12 5/12 The Times paywall 6/10 8/10 Men In Black 3 movie 5/12 5/12 O2 Tu Go app 3/13 4/13 Samsung Galaxy S4 unveil 3/13 4/13 The Voice 3/12 4/12 Mflow 11/09 7/10 Oblivion movie 4/13 5/13 Samsung Galaxy Tab 11/10 6/11 The Wolverine movie 7/13 8/13 Michael Jackson’s doctor 10/11 11/11 Official Charts streams 5/12 5/12 Samsung Galaxy Note 8 tab 2/13 3/13 The Worlds End movie 7/13 8/13 Microsoft buy Skype 5/11 5/11 Olympic torch relay 5/12 5/12 Sightseers movie 11/12 12/12 Titanic 3D movie 1997 4/12 Microsoft buy Yammer 6/12 7/12 Olympus has Fallen film 4/13 5/13 SimCity game 3/13 4/13 Trance movie 3/13 4/13 Microsoft SmartGlass 6/12 6/12 Optimus 4X HD 8/12 9/12 Sir Alex Ferguson retires 5/13 6/13 Tweet Store 9/12 10/12 Microsoft U-turn 6/13 7/13 Oscars 2012 1929 2/12 Sites go offline for SOPA 1/12 2/12 Twitter launches Vine 1/13 2/13 Microsoft Xbox Music 6/12 6/12 Oscars 2013 2/13 3/13 Sky 3D Channel 10/10 11/10 Twilight: Part 2 movie 11/12 12/12 Motorola Xoom 2/11 6/11 Painkiller: H&D game NYR 1/13 Sky buys O2 business 3/13 3/13 Twitter launch #Music 4/13 5/13 MS Outlook re-launch 8/12 8/12 Peter Capaldi Dr. Who 8/13 8/13 SKY News Twitter use 2/12 2/12 Twitter super-injunctions 6/11 6/11 MS Surface preview 6/12 6/12 Peter Kay sitcom on iPlayer 3/13 4/13 Skyfall movie 10/12 11/12 Ubisoft patch 7/12 8/12 Murdoch not a fit person 5/12 5/12 One Direction #1 One Way 2/13 3/13 Skype on Facebook 6/11 7/11 UK HuffPo launched 7/11 7/11 Murdoch questions 10/11 11/11 Ouya console unveil 8/12 8/12 Sleeping Dogs game 8/12 9/12 UK pornography filters 7/13 8/13 Murdoch’s BSkyB bid 6/10 2/11 PEGI Ratings 7/12 8/12 Smart TV 2012 4/11 UK Radioplayer 3/11 4/11 Murray loses Wimbledon 7/12 7/12 Phone hacking 6/11 7/11 Snapchat mobile app 1/13 2/13 UK’s first 4G network 8/12 9/12 Muse Olympic song 6/12 7/12 Piracy hotspots 9/12 10/12 Sonic the H-hog 20 years 1991 7/11 Ultra HD/4K TV sets 10/12 11/12 Myspace sold for £35M 6/11 7/11 PM backs UK film wins 1/12 2/12 Sony announce PS4 2/13 3/13 Vevo launched 12/09 5/11 NBA 2K13 game 10/12 10/12 Portal 2 game 6/11 6/11 Sony Ericsson Xperia Play 4/11 4/11 Virgin Gaming 7/10 8/10 NBA 2K14 game 10/13 10/13 Prince Harry naked 8/12 9/12 Sony Xperia Z1 9/13 10/13 Virgin Media Tube wi-fi 3/12 3/12 Need for Speed game 11/12 12/12 Project Glass unveiled 4/12 4/12 Sony Move 9/10 11/10 Viva Forever' musical 12/12 1/13 Net neutrality n/a 11/10 Prometheus movie 6/12 6/12 Sony recall 1.6m TVs 10/11 10/11 Warner Bros. Studio Tour 3/12 3/12 Netflix in UK 10/11 2/12 PS A-S B Royale game 11/12 12/12 Sony touchless display NYR 3/12 Warner films on FB 3/11 4/11 25 appendix NYR = not yet released at time of fieldwork Title News Field Wiggins wins BBC Sports 12/12 1/13 Wii U console revealed 6/12 6/12 Windows 7 Mobile 11/10 2/11 Windows 8 pre-launch 7/12 8/12 Windows 8 launched 10/12 11/12 Windows 8 preview NYR 3/12 Windows 8 unveiled NYR 9/11 Windows 8 update 5/13 6/13 Wreck it Ralph movie 2/13 3/13 World of Warcraft free 6/11 7/11 World War Z 6/13 7/13 Wuaki.tv 9/13 10/13 Xbox One price £429 6/13 7/13 Xbox One announced 5/13 6/13 Xbox Kinect 11/10 11/10 Xbox Music 10/12 12/12 .xxx sex domain 4/11 4/11 Yahoo! buys Summly app 3/13 4/13 Yahoo! buys Tumblr 5/13 6/13 Yahoo! put up for sale 9/11 9/11 YouTube movie rentals 10/11 10/11 YouTube Music Awards 10/13 10/13 YouTube paid subscriptions 5/13 6/13 YouView NYR 11/10 YouView launch 7/12 7/12 Zero Dark Thirty movie 1/13 2/13

26 our contact details steve evans – entertainment & technology [email protected] 07849 172 341 lee langford – technology & telecoms [email protected] 07966 339 606 denholm scotford – business development [email protected] 07989 388 164 pete cooke – sector head [email protected] 07989 387 093 http://www.harrisinteractive.com/uk/