For placement on white BIODEX or light background GAIT TRAINER™ 3 WITH MUSICASSISTED THERAPY
“The Clinical Advantage”™
C 27 C 90 M 01 M 63 Y 47 Y 20 K 0 K 4 #bfdca0 PMS 647 #216093 MARKETING SUPPORT
Balance
Balance System SD Balance System SD with FreeSway BioSway VibroTactile System
VibroTactile System Patient Perspective: Francine Exercise Balance BioSway Balance System SD Sit2Stand Balance System SD with FreeSway medBike Woman with Parkinson’s Steps to BioStep 2 Upper Body Cycle S A M P L E L E Generate Parkinson’s Disease Referrals T T E R T O A System 4 S S I S T E D L I V I the Right Music F A N G C I L I T Y E X E Gait by Promoting Your Music-Enabled C U T I V E Francine, 60-years-old, believes she first began to exhibit How to: System 4 signs of Parkinson’s disease – tremors in her affected left Upper Body Cycle FACILITY LETTERHEAD Gait Trainer
Exercise Gait Trainer Technology BioStep 2 foot – as early as the third grade. She claims that her left Music Assisted medBike side is most affected, and that her left foot periodically Therapy Gait Trainer Sit2Stand with MAT Music Patients Like Your Local Assisted Living Facility CEO or other executive feels “like it’s in cement.” Her brain tells her body to (Spotify focus only) Address move, but her feet don’t respond.
Re: Improve your retention of residents who develop Parkinson’s disease For five years, she has been engaged in a vigorous
Related to Gait daily exercise regimen, including Rock-Steady Boxing Tempo, Minimum Syncopation BioFeedback/ Dear (ALF CEO and treadmill exercise. She reports her medication is Spotify Icon for
Gait Music Patients Like Name): Visual BioFeedback Gait Trainer regulated. And recently, she has experienced added DjTherEX profile (Spotify focus only) Only used on Spotify Music Assisted with MAT Our local PT clinic has acquired a new rehabilitation system that may help your residents with benefits of visual biofeedback and neurologic music Gait Trainer Therapy Marketing Support Guide Parkinson’s disease recover their ability to walk safely provided by the Biodex Gait Trainer. with higher levels of care. – and forestall their need to progress to a residence This pioneering gait training system combines I’d like to make a 20 biofeedback-augmented treadmill therapy, -minute appointment to tell you about this new Medicare technology and explore how we might best test its benefits for a few of your residents. real-time corrective visual cues, and adjustable Mobility Assist -reimbursed Safe Patient Handling rhythmic auditory stimulation. Our clinic’s PTs NxStep Spotify Icon for Our clinic recently acquired a Biodex Gait Trainer FreeStep SAS DjTherEX pro le are among the first in the U.S. to offer BioFeedback/ – a sophisticated treadmill system that has footfall
Only used on Spotify sensors under its track. Those sensors display every step as a foot icon on a large LCD screen. neuroplasticity-inducing gait therapy. Balance Related to Gait to Related Tempo, Minimum Visual BioFeedback Syncopation BioSway VibroTactile System After each session, Francine’s therapist shows her performance as detected by the • Balance System SD Combining neurologic music biosensors in the Gait Trainer’s treadmill track. The sensors and display provide step Balance System SD with FreeSway correct their gait in real time. -by-step visual feedback that helps people with Parkinson’swith biofeedback
The auditory cortex can perceive stimuli with shorter • Equally important, the Gait Tr Gait Training Progress Report reaction times (20-50 ms) than visual or tactile cues PATIENT INFORMATION Recovery Physical Therapy Balance Patient Name 248 West 80th Street, 5h FL ainer provides music composed with a strong beat that can be Patient ID : Joe Bluth New York, NY 10024 Date of Birth : 093332 TEST SUMMARY (212) 857- 6242 Weight : 4/15/1950 Date Range adjusted to synchronize with each patient’s natural gait speed. (lb) Report Height : 169 : 1/3/2017 to 2/23/2017 (ft,in) Type because of its rich connectivity from the spinal cord to Gender : Average Step Length : 5′-9″ : Male
Balance System SD BioSway VibroTactile System Balance System SD Exercise System 4 120 with FreeSway motor centers in theUpper brain. Body RhythmicCycle auditory cueing
BioStep 2 90 Balance
LENGTH (cm) • After each therapy session, the Gait Trainer prints out a report to show how your residentmedBike has 60 (RAC) applies rhythmic music to synchronize movement 67 74 72 76 Sit2Stand STEP 55 73 82 FreeStep SAS 48 73 86 58 61 52 AGE 30 79 81 37 57 60 64 66 improved since the prior session ER NxStep with a regular beat, and has shown promise for Parkinson’s AV Balance System SD BioSway VibroTactile System – and how his/her gait compares to those of age/sex matched Balance System SD0 1 2 01/23 3 01/25 with 4FreeSway normals. 01/29 5 Mobility Assist 02/01 6 02/03 7 therapy in the literature. 120 02/06 8 02/09 9 02/11 10 DATE 02/13 02/16 90 86
Safe Patient Handling Patient Safe 84 Introducing New Treadmill Therapy Based in Science 81 P LENGTH (cm)
Exercise 60 76 E 67 74 72 76 Accompanying this letter is a brief ST 55 73 82 73 58 61 Walking to the right music 52 79 30 document 57 60 64 66 System 4 that explains th AVERAGE Upper Body Cycle comprehend the real benefit we invite your medical consultant to coordinate with us how 0
BioStep 2 e Gait Trainer in moreGait detail. medBike 11 Sit2Stand 12 02/18 13 02/18 14 02/22 15 The Biodex Gait Trainer features a library of tempo- 02/25 16 To fully 02/28 17 03/02 18 03/06 19 few of your residents in real time 03/09 20 Music Patients Like DATE 03/11 COMMENTS 03/13
Gait Trainer Exercise This is a test comment. The Biodex The Balance System SD will improve balance, increase agility and develop muscle tone - with the broadest range of Legend . treatment o : Left Right Norm ptions. The Biodex Balance System SD has Introducing Our New Biodex Gait Trainer Profitably attract and retain residents we mightMusic test Assistedadjustable a rhythms, as well(Spotify as focus neurologic only) compositions. increase agility, develop muscle tone and treat a wide variety of pathologies. Gait Trainer with MAT been designed to meet the needs of everyone looking to improve balance, Therapy Individual test reports and progress reports show objectiveCLINICIAN documentation. Software Version: 2.0.1 System 4 These specialized songs include brain-targeting musical Printed on BioStep 2 Upper Body Cycle Sit2Stand 3/1/2017 medBike I’ll call your administrator to set up a meeting to do that. Page 1 of 1 with Parkinson’s disease elements observed to stimulate even non-rhythmic The neurologic and instrumented compositions on Gait movement such as Cuedstride length Up and for posture. Movement Success New technology helps Parkinson’s patients SAMPLE PRESSSincerely, RELEASE Almost one in ten seniors over the age of 65 will the Gait Trainer are continuous, and allow therapists
Gait Trainer Music Assisted Gait Trainer Music Patients Like develop Parkinson’s disease, an incidence that increases to fit music to the stride of a wide range of gait- walk safer, more confidently Therapy with MAT (Spotify focus only) Your Name and credentials significantly with age. The ability of assisted-living compromised patients, withoutGait distortion. FACILITY LETTERHEAD SpotifyTaking Icon for Parkinson’s gait therapy beyond Almost everyone knows someone with Parkinson’s disease Address and contact information BioFeedback/ DjTherEX pro le
facilities (ALFs) to rehabilitate and retain aging residents Gait to Related Tempo, Minimum PRESS RELEASE VisualThe BioFeedback visual biofeedback provided by the Gait Trainer captures, records and compares Music Patients Like and its debilitating progression. With those distinctive FOR IMMEDIATE RELEASE Syncopation Only used on Spotify Gait Trainer Music Assisted Gait Trainer SAMPLE who develop Parkinson’s, and attract prospective couples meds with treadmill technology Therapy with MAT (Spotify focus only) smaller steps comes fear of falling. What you may not session-to-session gait improvement, to show referring physicians and payors that the for residency when one has this increasingly common Clinicians who treat patients with Parkinson’s FACILITY LETTERHEAD know is that now there is specialized technology that Enc: Profitably attract and retain residents with Parkinson’s patient is achieving significant improvement. disease, can have significant bottom-line impact. disease recognize the motor and cognitive can slow the progression of symptoms and improve gait Spotify Icon for (Facility Name) disease Gait to Related Tempo, Minimum BioFeedback/ Gives People with Parkinson’s D DjTherEX pro le Syncopation Visual BioFeedback isease dysfunctions that characterize the onset and kinematics – allowing people with Parkinson’s to walk Only used on Spotify New Hope to Walk Safely AgainA new rehabilitation system acquired by our clinic FOR IMMEDIATE RELEASE New treadmill progression of this disorder. Despite advances in isease more safely, in stride, and regain their confidence system combines step-‐revealing display capitalizes on the latest neurological disease research. Our FN: 19-426, Copyright special © music to fight freezing gait pharmacologic therapy and surgical procedures, Spotify Icon for Biodex Medical Systems, Inc. Reprint with permission only. Gait to Related Tempo, Minimum BioFeedback/ (Your city, state) PTs can use it to help your residents with Parkinson’s DjTherEX pro le Our physical therapy clinic is equipped with the – People with Parkinson’s disease often experience moments when FreeStepimpairment SAS in gait and balance remain common, Syncopation Visual BioFeedback they’re stuck in cement. Called disease live safer, more active lives in your assisted-living NxStep Only used on Spotify Gives People with Parkinson’s D new Biodex Gait Trainer – a special treadmill that, freezing gait, their feet feel as if Mobility Assist severely impacting mobility and quality of life.
can lead to sharply limited mobility and inability these to suddensoc periods can make them fearful of falling and Handling Patient Safe (Facility Name) , special music to fight freezing gait in combination with medicine most people with community, rather than transitioning to nursing homes. New Hope to Walk Safely Again their feet feel as if name) in (city or area) ialize with family and friends. However, research has resulted in a new class step-‐revealing display Parkinson’s are already taking, can actually retrain has acquired a new high But now, (facility combines first in the world that uses music to tap into the -brain’stech treadmill ability tosystem “reprogram” calledWhat the disease is Parkinson’s disease, and of gait rehab interventions to complement system (facility the brain to reverse or reduce the “feet stuck in EX Biodex Gait Trainer – the NxStep FreeStep SASthat control gait D But now, – the Mobility Assist – a process termed neuroplasticityIO how is it-damaged treated? regions pharmacological therapy and jumpstart the New treadmill cement” condition that troubles many. Handling Patient Safe Bwww.biodex.com. these sudden periods can make themBiodex fearful Gait of falling Trainer and The unsteady gait issues that typify Parkinson’s disease brain’s neuroplasticity. – People with Parkinson’s disease oftenialize experience with family moments and friends.when The brain can re 1-800-224-6339 freezing gait, -damaged regions If you struggle with walking in your community or home, wire – but it needs visual andInt’l 631-924-9000auditory instructions Therapists at result from the brain’s failure to produce sufficient levels NxStep FreeStep SAS (Your city, state) (facility name) are rehabilitating local Parkinson’s patients with the Gait Trainer’s unique Our clinic’s PTs are among the first in the Mobility Assist -tech treadmill system called the speak to one of our PTs about how we might help! Person with Parkinson’s disease strides to specially composed music on the Biodex Handling Patient Safe they’re stuck in cement. Called combination of brain-stimulating music and visual of the neurotransmitter dopamine necessary to ensure U.S. to offer a neuroplasticity-inducing has acquired a new high treadmill track. on-screen cues stable transmission of gait-regulating impulses from the Gait Trainer. can lead to sharplyarea) limited mobility and inability to soc. How it works provided by footfall sensors under the therapy with our Biodex Gait Trainer. Used in (city or brain to the legs. name) ed neuroplasticity The unsteady gait issues that most people associate with “Most people with Parkinson’s disease have more disabili delay progression from the earlier stages to thein advanced combination with medication, gait therapy 1 first in the world –that a process uses music term to tap into the brain’s ability to “reprogram” disease Parkinson’s disease result from certain regions in the of therapist/PT manager) ty on one side than ones. However, many with early-onset Parkinson’swith thiscannot pioneering system can offer life- footfall sensors under the , (head) of physical therapy at the clinic theParkinson’s other,” explains disease is a progressive disease assessed Entrainment that control gait provided by brain losing their ability to produce sufficient levels of a , “s (name exercise vigorously due to coexisting coronarychanging disease, potential for your patients. – but it needs visual and auditory instructionscues o, they oftenwith struggle the classicwith walking.” Hoehn & Yahr five-stage scale. That Entrainment occurs when humans tend to step in synchrony wire on-screen chemical called dopamine. In the absence of Parkinson’s Simply exercising on an ordinary treadmill denies patients the necessary feedback they need arthritis or other exercise-limited conditions. are rehabilitating local Parkinson’s patients with the Gait Trainer’s unique(name scale is important to ALF management because it Treadmill therapy with audio cueing with music’s beat. For patients with Parkinson’s disease, The brain can(f acilityre name) ,” explains disease, dopamine ensures stable transmission of gait- their feet are striking the treadmill track. Therapists at -stimulating music and visual the other screen where they can see precisely where (L theirast name) feet are explains, striking. That may indicatefor the wher levele of self-care and support care Moreover, research demonstrates ordinaryThe treadmills auditory cortex can perceive stimuli with rhythmic audio cueing appears to bypass their disease- regulating impulses from the brain to the legs. “Our new Gait Trainer has a big display 1 ty on one side than stepping immediately.” that administrators can expect residents in each stage compromised basal ganglia network. combination of brain , “so, they often struggle with walking.”e prompts them to correct their cannot achieve the potential neuroplasticityshorter (or, reaction times (20-50 ms) than visual treadmill track. for wher For those with Parkinson’s, the drugs Levodopa or to require. “brain rewiring”) necessary to correct theor freezing, tactile cues because of its rich connectivity Specially of physical therapy at the clinic Carbidopa can supplement that diminished dopamine. composed music stimulates unsteady gait issues that put those with Parkinson’sfrom the spinal cord to motor centers in the , (head) Even before recorded history, humans havecorrect known walking that the beat of a drum or march music encourages “Most people with Parkinson’s disease have more disabili However, these drugs begin to lose effect over time. Balance de cits at highest risk. brain. Rhythmic auditory cueing (RAC) applies “Our new Gait Trainer them to has correct a big their display most people to step in time to the of therapist/PT manager) explains, prompts Parkinson’ rhythm. And for more than 20 years, scientists have known people wit rhythmic music to synchronize movement (Last name) Neuroplasticity s disease can walk more to their diminished gait. regularly to music – but only to music with a beat precisely matched h Beyond treadmill therapy – use of cueswith a regular beat, and has shown promise for Persistent tremors at Simply exercisingstriking on anthe ordinary treadmill treadmill track. denies patients the necessary feedback they need In Parkinson’s disease, brain signals to the legs can get rest and during acitivty The treadmill’s benefit in Parkinson’s rehabParkinson’s derives in therapypart in the literature. their feet are stalled – and a patient’s feet feel stuck. One of the most Unfortunately, off h -the-shelf music from its normalizing effect on gait rhythm – especially screen where they can see precisely where their feet are striking. That amazing properties of the brain is its ability to find new Person with Parkinson’s disease strides to specially composed music on the Gaitcapabilities Trainer. of Parkinson’s patients is rarely able to match the wide range of compromised stepping Walking to the right music . When slowed or speeded up to match when people with Parkinson’s are provided a steady audio stepping immediately.” correct walking pathways from the brain to the legs, like a cable TV popular songs become unlistenable. Curved shu ing gait In the past, therapists have attempted to find The Biodex Gait Trainer gives an individual’s stepping speed trigger, like from a metronome. Neuroimaging studies service can reroute around a region hit by a tornado or Jumpstarting Neuroplasticity with the Biodexcomposed melodies that therapists a range of specially , off-the-shelf music that could fit the comfortable, composed music stimulates retain their sound quality Characteristic symptoms of advanced Parkinson’s disease, including those that affect gait. show that rhythm perception activates brain premotor . And for more thanbut only 20 years, to music scientists with a havebeat preciselyknown people matched wit hurricane. The ability of the brain to rewire and reroute Gait Trainer when slowed or speeded t Specially rhythm – o match a patient’s stepping. therapeutic beats per minute of different time to the . (Name) explains, and supplementary motor areas, many of which are Even before recorded history, humansregularly have known to music that the beat of a drum or march music encourages , around damaged regions is called neuroplasticity The Gait Trainer is the first treadmill to combine specially “The Gait Trainer plays patients. Most popular songs are shorter than a walk more have been shown to music composed with a variety of Delaying progression of Parkinson’s disease: compromised in Parkinson’s disease. Even stronger effects most people to step in stepping speed composed music that can match the pacing needs for all actually encourage longer stride, better posture, and otherinstruments and tones therapy session, and can’t be sped up or slowed s disease can The key to the brain tapping into neuroplasticity is A major ALF that consideration are seen when rhythmic music is used. Parkinson’ the wide range ofan compromised individual’s stepping Parkinson’s patients – and an on-screen visual that helps optimal gait qualities.” more than a few percent without becoming able to match repeated, correct treadmill stepping over many weeks. Some patients show at least brief to their diminished gait. is rarely therapists a range of speciallyt’s stepping. them to correct stepping in real time. Gait Trainer, and these lasting effectsstepping become improvement for several minutes after their Forfirs years, neurology research has demonstrated that offensive to the ear. shelf music t session on the -the- . When slowed or speeded up to match o match a patien A regular treadmill might help a person with Parkinson’s specially composed music and this real more extended with each therapy session.treadmill exercise can have positive benefits for those with Biodex Gait Trainer gives that -time Thanks to the Biodex has equipped the Gait Trainer with Unfortunately, off The when slowed or speeded t disease walk poorly, faster. That doesn’t do much to are baking into their brains the patter display of step pattern, patients Parkinson’s, and – if sufficiently vigorous – might slightly instruments and tones ning for safe gait lost to a neurological diseaseon the Biodexlike Parkinson’s. Gait Trainer continuous neurologic and instrumented capabilities of Parkinson’s patients gait qualities.” encourage the brain rewiring needed to improve their gait. songs become unlistenable.retain their sound quality optimal compositions that allow therapists to fit popular lodies that FN: 19-428 Copyright © music to the stride of a wide range of gait- composed me music composed with a variety of t session on the Biodex Medical Systems, Inc. Reprint with permission only. Patient entrains to the music prior to gait training by tapping in time to the beat. compromised patients, without distortion. “The Gait Trainer plays Thanks to the explains, encourage longer stride, better posture, and other (Name) actually have been shown to on the Biodex Gait Trainer stepping improvement more extended for several with eachminutes therapy after session. their firs
display of step pattern, patients Some patients show at least brief -time Gait Trainer, and these lasting effects nbecomeing for safe gait lost to a neurological disease like Parkinson’s. specially composed music and this real are baking into their brains the patter
Biodex Medical Systems, Inc. Reprint with permission only. 428 Copyright © FN: 19- Value Beyond the Product Educational and promotional materials to help attract referrals.
IODEX Bwww.biodex.com 1-800-224-6339 Int’l 631-924-9000 MARKETING SUPPORT
Committed to helping you improve patient care and drive referrals Balance to your clinic, Biodex extends value beyond the product with lead Generate Parkinson’sBalance System Disease SD Balance System Referrals SD BioSway VibroTactile System How to: with FreeSway generation materials. To help you succeed, and differentiate your by Promoting Your Music-Enabled Gait Trainer Technology practice, marketing support materials are available for customers of our Exercise Gait Trainer 3 and Music-Assisted Therapy package. Sit2Stand medBike BioStep 2 Upper Body Cycle System 4 Marketing Support Guide These educational and promotional assets will help you educate Gait Gait Trainer Music Assisted Gait Trainer Music Patients Like physicians, patients and community members on how this enhanced Therapy with MAT (Spotify focus only) gait training technology supports better, faster outcomes for patients
with movement disorders. Gait to Related Tempo, Minimum BioFeedback/ Spotify Icon for Syncopation Visual BioFeedback DjTherEX pro le Only used on Spotify
Marketing Support Guide This comprehensive guide teaches you step-by-step how to use Biodex Mobility Assist NxStep FreeStep SAS marketing materials and other resources to identify, target and connect Handling Patient Safe with referring physicians and patients in your community.
IODEX Bwww.biodex.com 1-800-224-6339 Int’l 631-924-9000
S A M P L E L E T T E R T O R E F E P R I M A R R R I N G Y C A R E P The sample letters are Physician Education Materials H Y S I C I A N S FACILITY LETTERHEAD Word documents, easily
Showing research supporting a breakthrough therapy is key to Your Local Referring Primary Care Physician edited to reflect your Address Balance
message.Balance System SD attaining buy-in from neurologists and primary care physicians. Re: How we can help your Parkinson’s patients gain a safer gait Balance System SD BioSway with FreeSway VibroTactile System Dear (Primary Care Physician’s Name) : Biodex offers a series of marketing tools that summarize relevant In my previous communication, I reviewed some of the basic neurorehabilitation concepts that underpin our new rehabilitation therapy for patients withCued Parkinson’s Up for gait. Movement Success Exercise Sit2Stand science behind music-enhanced gait training for Parkinson’s. medBike In the enclosed, you’ll learn BioStep 2 Upper Body Cycle patient rehabilitation how our Biodex Gait Trainer System 4 , encouraging powerful neuroplasticTaking effects applies those Parkinson’s concepts to gait therapy beyond biofeedback-visual cues practical during treadmill training by combining both auditory and .
Meds withTreadmill Treadmill therapy Technology with audio cueing Entrainment Entrainment occurs when humans tend to step in synchrony The auditory cortex can perceive stimuli with with music’s beat. For patients with Parkinson’s disease, Physician Education Flyer shorter reaction times (20-50 ms) than visual rhythmic audio cueing appears to bypass their disease- or tactile cues because of its rich connectivity compromised basal ganglia network. from the spinal cord to motor centers in the 1 Include this flyer with a letter as part of a mail campaign, or use brain. Rhythmic auditory cueing (RAC) applies rhythmic music to synchronize movement with a regular beat, and has shown promise for FN: 19-421 Copyright © as a leave-behind at a physician’s office to show them that you Biodex Medical Systems, Inc. Reprint with permissionParkinson’s only. therapy in the literature.
Walking to the right music are ready to evaluate and treat their patients with Parkinson’s. In the past, therapists have attempted to find off-the-shelf music that could fit the comfortable, therapeutic beats per minute of different Customize the 8.5" x 11" flyer to include your clinic name and patients. Most popular songs are shorter than a therapy session, and can’t be sped up or slowed more than a few percent without becoming contact information. offensive to the ear. Biodex has equipped the Gait Trainer with continuous neurologic and instrumented compositions that allow therapists to fit music to the stride of a wide range of gait- compromised patients, without distortion. Patient entrains to the music prior to gait training by tapping in time to the beat. S A M P L E L E T T E R T O A S S I S T F A E D L I V I N G The sample letters are C I L I T Y E X E C U T I V E Assisted Living Facility (ALF) Education Materials FACILITY LETTERHEAD Word documents, easily
Your Local Assisted Living Facility CEO or other executive edited to reflect your Address Resident retention and cost savings are major concerns for Balance message. Re: Improve your retention of residents who develop Parkinson’s disease Balance System SD Balance System SD BioSway with FreeSway VibroTactile System assisted living facilities. Biodex offers tools for connecting with Dear (ALF CEO Name) : Our local PT clinic has acquired a new rehabilitation system that may help your residents with ALF administrators and educating on the effective, Medicare- Parkinson’s disease recover their ability to walk safely Exercise with higher levels of care. Introducing New Treadmill Therapy Based in Science – and forestall their need to Sit2Stand medBike progress to a residence BioStep 2 I’d like to make a 20 Upper Body Cycle reimbursable therapy you provide. -minute System 4 technology and explore how weappointment might best totest tell its you benefits Profitablyabout for this a newfew ofMedicare your attractresidents. and retain residents -reimbursed
Our clinic recently acquired a Biodex Gait Trainer Gait with Parkinson’s disease sensors under its track. Those sensors display every step as a foot icon on a large LCD screen. – a sophisticatedAlmost one in treadmill ten seniors system over thethat age has of footfall 65 will Gait Trainer Music Assisted develop Parkinson’s disease, an incidence that increases Gait Trainer • The sensors and display provide step Therapy Music Patients Like significantly with age. The ability of assisted-living with MAT correct their gait in real time. -by-step visual feedback that helps people with Parkinson’s (Spotify focus only) facilities (ALFs) to rehabilitate and retain aging residents who develop Parkinson’s, and attract prospective couples • Equally important, the Gait Tr for residency when one has this increasingly common adjusted to synchronize with eachainer patient’s provides natural music gaitcomposed speed. with a strong beat that can be Sample ALF Referral Letter disease, can have significant bottom-line impact.
Related to Gait Tempo, Minimum • After each therapy session, the Gait Trainer prints out a report to show how your resident has Syncopation BioFeedback/ Spotify Icon for A new rehabilitation system acquired by our clinic Visual BioFeedback DjTherEX pro le Introduce your clinic to CEOs at assisted living facilities using improved since the prior session capitalizes on the latest neurological disease research. Our Only used on Spotify normals. – and how his/herPTs gaitcan usecompares it to help to thoseyour residents of age/sex with matched Parkinson’s
disease live safer, more active lives in your assisted-living Accompanying this letter is a brief community, rather than transitioning to nursing homes. language from our sample letter. comprehend the real benefit we invitedocument your medical that explains consultant th to coordinate with us how few of your residents in real time e Gait Trainer in more detail. What is Parkinson’s disease, andTo fully . how is it treated? we might test a Mobility Assist Safe Patient Handling NxStep I’ll call your administrator to set up a meeting to do that. FreeStep SAS The unsteady gait issues that typify Parkinson’s disease result from the brain’s failure to produce sufficient levels Sincerely, of the neurotransmitter dopamine necessary to ensure Your Name and credentials stable transmission of gait-regulating impulses from the Address and contact information brain to the legs. Person with Parkinson’s disease strides to specially composed music on the Biodex Parkinson’s disease is a progressive disease assessed Gait Trainer. Assisted Living Facility CEO Education Flyer with the classic Hoehn & Yahr five-stage scale. That Enc: Profitably attract and retain residents with Parkinson’s delay progression from the earlier stages to the advanced scale is important to ALF management because it ones.1 may diseaseindicate the level of self-care and support care However, many with early-onset Parkinson’s cannot exercise vigorously due to coexisting coronary disease, Offer CEOs this briefing on how music-enhanced therapy can help that administrators can expect residents in each stage arthritis or other exercise-limited conditions. FN: 19-426 Copyright © to require. Biodex Medical Systems, Inc. Reprint with permission only. Moreover, research demonstrates ordinary treadmills delay the onset of Parkinson’s symptoms that would necessitate cannot achieve the potential neuroplasticity (or, Balance de cits “brain rewiring”) necessary to correct the freezing, unsteady gait issues that put those with Parkinson’s Persistent tremors at a transition to a higher level of care. Include with a letter and rest and during acitivty at highest risk. Beyond treadmill therapy – use of cues meeting request as part of a mail campaign. Customize the Curved shu ing gait The treadmill’s benefit in Parkinson’s rehab derives in part Characteristic symptoms of advanced Parkinson’s disease, including those that affect gait. from its normalizing effect on gait rhythm – especially when people with Parkinson’s are provided a steady audio 8.5" x 11" flyer to include your clinic name and contact Delaying progression of Parkinson’s disease: trigger, like from a metronome. Neuroimaging studies A major ALF consideration show that rhythm perception activates brain premotor and supplementary motor areas, many of which are For years, neurology research has demonstrated that compromised in Parkinson’s disease. Even stronger effects information. treadmill exercise can have positive benefits for those with are seen when rhythmic music is used. Parkinson’s, and – if sufficiently vigorous – might slightly
SAMPLE PRESS RELEASE The sample letters are Community Referral Materials FACILITY LETTERHEAD
FOR IMMEDIATE RELEASE Word documents, easily
editedBalance to reflect your Biodex offers marketing materials to help you build community (Facility Name) Gives People with Parkinson’s D Balance System SD New Hope to Walk Safely Again isease message. Balance System SD New treadmill BioSway system with FreeSway VibroTactile System awareness about your clinic’s new technology. With the right combines step-‐revealing display (Your city, state) , special music to fight freezing gait – People with Parkinson’s disease often experience moments when they’re stuck in cement. Called can lead to sharply limited mobilityfreezing and inabilitygait, to soc exposure, patients and their families may start requesting the these sudden periods can make them fearful their offeet falling feel as and if Exercise name) in (city or area) has acquired a new high Introducingialize with family and Our friends. New Biodex Gait Trainer first in the world that uses music to tap into the brain’s ability to “reprogram” disease Sit2Stand -tech treadmill system called the But now, medBike (facility BioStep 2 that control gait Biodex Gait Trainer Upper Body Cycle – a process term System 4 unique services you offer. ed neuroplasticity – the . New technology-damaged helps regions Parkinson’s patients The brain can re wire Therapists at – but it needs visual and auditory instructions (facility name) walk safer, more confidently Gait combination of brain are rehabilitating local Parkinson’s patients with the Gait Trainer’s unique treadmill track. -stimulating music and visual Almost everyone knows someone with Parkinson’s disease on- Gait Trainer screen cues provided by Music Assisted and its debilitating progression. With those distinctive Gait Trainer footfall sensors under the Therapy Music Patients Like with MAT “Most people with Parkinson’s disease have more disabilismaller steps comes fear of falling. What you may not (Spotify focus only) Sample Press Release of therapist/PT manager) know is that now there is specialized technology that , (head) of physical therapy at thety clinic on one side than can slow the progressionthe of symptomsother,” explains and improve gait Simply exercising on an ordinary treadmill denies patientskinematics the necessary ,– “s allowingo, they feedback oftenpeople struggle they with need Parkinson’s with walking.”(name to walk Introduce your clinic’s new music-enhanced gait training their feet are more safely, in stride, and regain their confidence
striking the treadmill track. Related to Gait screen where they can see precisely where (L theirast name) feet are striking. That Tempo, Minimum explains, “Our new Gait Trainer has a bigfor displaywher Syncopation BioFeedback/ Spotify Icon for stepping immediately.” Our physical therapy clinic is equipped with thee Visual BioFeedback DjTherEX pro le Only used on Spotify technology to the local community. Pitch your story to local news new Biodex Gaitprompts Trainer them – a tospecial correct treadmill their that, Specially composed music stimulates in combination with medicine most people with Even before recorded history, humans havecorrect known walking that Parkinson’sthe beat of a are drum already or march taking, music can encourages actually retrain
most people to step in the brain to reverse or reduce the “feet stuck in outlets to maximize exposure through credible sources. time to the Parkinson’s disease can rhythm. And for morecement” than 20 conditionyears, scientists that troubles have known many. people wit to their diminished gait. walk more regularly to music – but only to music with a beat precisely matched If you struggle with walking in your community or home,h Mobility Assist Safe Patient Handling NxStep Unfortunately, off speak to one of our PTs about how we might help! FreeStep SAS -the capabilities of Parkinson’s-shelf patients music is rarely able to matchHow the itwide works range of compromised stepping popular songs become unlistenable.. When slowed or speeded up to match composed me The The unsteady gait issues that most people associate with Community/Patient Education Flyer lodies that Biodex Gait Trainer gives an individual’s stepping speed retain their sound quality Parkinson’s diseasetherapists result a rangefrom certain of specially regions in the , when slowed or speeded t (Name) brain losing their abilityo match to produce a patien sufficient levels of a explains, “The t’s stepping. have been shown to Gait Trainer plays chemical called dopamine. In the absence of Parkinson’s actually music composed with a variety of This educational flyer summarizes in layman’s terms how the encourage longer stride, betterdisease, posture, dopamine and ensuresotherinstruments stable transmission and tones of gait- that Some patients show at least brief regulating impulses fromoptimal the brain gait to qualities.”the legs. Gait Trainer, and these lasting effectsstepping become improvement for several minutes after their firs Biodex music-enhanced Gait Trainer can help individuals enjoy spe For those with Parkinson’s, the drugs Levodopa or cially composed music and this real more extended with each therapy session. t session on the are Carbidopa can supplement that diminished dopamine. baking into their brains the patter -time display of step pattern, patients Thanks to the safer, more confident walking. Use it as part of a mail campaign or ning for safe gait lostHowever, to a neurological these drugs begindiseaseon the to Biodexlike lose Parkinson’s.effect Gait over Trainer time. FN: 19-428 Copyright © Neuroplasticity Biodex Medical Systems, Inc. Reprint with permission only. In Parkinson’s disease, brain signals to the legs can get stalled – and a patient’s feet feel stuck. One of the most handout at community events to generate interest with potential amazing properties of the brain is its ability to find new pathways from the brain to the legs, like a cable TV service can reroute around a region hit by a tornado or Person with Parkinson’s disease strides to specially composed music on the Gait Trainer. patients and their families. hurricane. The ability of the brain to rewire and reroute around damaged regions is called neuroplasticity Jumpstarting Neuroplasticity with the Biodex . Gait Trainer The key to the brain tapping into neuroplasticity is The Gait Trainer is the first treadmill to combine specially repeated, correct treadmill stepping over many weeks. composed music that can match the pacing needs for all A regular treadmill might help a person with Parkinson’s Parkinson’s patients – and an on-screen visual that helps disease walk poorly, faster. That doesn’t do much to them to correct stepping in real time. encourage the brain rewiring needed to improve their gait.
Helping you connect to physicians and the community to ensure your success. Expand Patient Care, Differentiate Your Practice and Build Referrals.
www.biodex.com/gait
Biodex Medical Systems, Inc. 20 Ramsey Road, Shirley, New York, 11967-4704, Tel: 800-224-6339 (Int’l 631-924-9000), Fax: 631-924-9241, Email: [email protected], www.biodex.com FN: 20-207 6/20