AN INTRODUCTION TO MSC CRUISES
Jean-Pierre Joubert, Shore Excursions Director, MSC Cruises S.A. at the Workshop “New Green Cruise Port facilities construction and management during formation period”
Kaliningrad /Russia, 28th – 31st 2018 AN INTRODUCTION TO MSC CRUISES
GREEN CRUISE PORT WORK SHOP
KALININGRAD, 28 AUGUST 2018 1. INTRODUCTION TO MSC CRUISES
3 THE MSC GROUP MASTERS OF THE SEAS
Founded in 1970 by Gianluigi Headquartered and registered in Aponte in Brussels, Belgium Geneva, Switzerland since 1978
The MSC Group is More than 70,000 Consolidated privately owned by employees across $ revenues of the Aponte family 155 locations globally ~$25 billion
4 MSC CRUISES OUR UNIQUE DNA
Family-owned and We work across family-run five continents
Single-brand strategy NO outsourcing
Global offering, ability to adapt to local tastes A responsible and preferences player in society
The elegant side of the And, Masters of Mediterranean the Sea
5 MSC CRUISES AN ESTABLISHED BRAND WITH A GLOBAL FOOTPRINT
#1 world’s biggest privately owned cruise line A young and fast-growing #4 largest cruise company by capacity business, which has become the 4th largest cruise operator #1 cruise brand in Europe and South America worldwide in just over a 800% growth in the first 10 years decade x3 capacity to nearly triple by 2026 (already x2 by 2021)
6 MSC CRUISES A GLOBAL PLAYER
80 23,800 191 On-board and on-shore employees Ports of call Countries visited around the world 3,357 61,354,372 Port calls Meals served
170 Nationalities welcomed 70 MILLION 1.97MILLION Countries in which €7.7 25,000 MSC Cruises Raised for UNICEF so far …and counting! New jobs to be created by 2026 Guests welcomed in 2017 holidays are sold
69,000 9,720 46 2,105,625 225 Highest number of passenger Number of Broadway-style Average age of our guests Number of excursions sold Itineraries offered worldwide bookings in one week performances on our ships
Data: 31/12/2017 7 FROM INTERNATIONAL TO GLOBAL DISTRIBUTION IN 70 COUNTRIES
SALES OFFICES IN 20 COUNTRIES EUROPE AND THE MED DISTRIBUTION IN 70 COUNTRIES No. 1 cruise line in Europe and the Med SHIPS CALLING IN 80 COUNTRIES OFFERING GUESTS 225 ITINERARIES NORTH AMERICA & CARIBBEAN Increasing year-round capacity with two ships sailing out of North America and a third one on a seasonal basis
ASIA Opening of a new office in Shanghai and deployment of MSC Splendida in 2018. DUBAI, ABU DHABI AND SIR BANI YAS Seasonal cruises
SOUTH AMERICA No. 1 cruise line in South America SOUTHERN AFRICA No. 1 cruise line in Southern Africa, exclusive 8 marine safari experience in Pomene A SUCCESS STORY 2003-2013: 800% GROWTH
3 HIGHLY FLEXIBLE CLASSES OF SHIP
MSC Sinfonia 2005 MSC Magnifica 2010 MSC Preziosa 2013 MSC Armonia 2004 MSC Poesia 2008 MSC Divina 2012 MSC Opera 2004 MSC Orchestra 2007 MSC Splendida 2009 MSC Lirica 2003 MSC Musica 2006 MSC Fantasia 2008 LIRICA CLASS MUSICA CLASS FANTASIA CLASS
Renaissance Programme (2014-2015) €200 million investment for an extensive overhaul of the entire Lirica Class
9 OUR NEW INDUSTRIAL PLAN 2017-2026: ADDITIONAL CAPACITY AND GROWTH
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 6 ships to be delivered in just 3½ years
MERAVIGLIA CLASS 5,714 passengers
MERAVIGLIA-PLUS 6,334 passengers
SEASIDE CLASS 5,119 passengers
SEASIDE EVO 5,646 passengers
WORLD CLASS 6,761 passengers €11.6 billion investment
Already in service Under construction On order FLEET EXPANSION TO FOSTER PASSENGER GROWTH
5 MILLION PASSENGERS BY 2026
5.043.616
4.948.319
4.616.871
4.283.053 3.744.695
Number of 3.503.021 3.062.211
passengers 2.758.828
2.442.373
1.968.105
1.812.000
1.700.000
1.670.000
1.640.000
1.430.000
1.340.000
1.310.000
1.100.000
790.000
620.000
460.000
380.000
230.000
127.000
2011
2017
2015
2013
2012 2021
2014
2016 2019
2018
2010
2025
2023
2007 2022
2024
2026
2005
2003
2020
2004 2006 2009 2008
Phase 1 (2003 – 2013) Phase 2 (2014 – 2026) 12 ships – 3 ship classes 13 new ships – 3 additional ship classes
Unprecedented €11.6 billion One of the most Next generation mega-ship fleet investment to build modern fleets at sea to welcome 13 new ships by 2026 +5 million passengers by 2026
11 ENVIRONMENTAL STEWARDSHIP A TOP PRIORITY
Certifications Exhaust Gas Cleaning Systems Improved energy-efficiency Meeting industry and regulatory 50% of our fleet operational Innovative ship design and fuel- standards by October 2018 saving measures
Waste & Certificationsrecycling management LNG Future technologies meetingState-of industry-the-art equipmentand regulatory and MSC World Class Selective Catalytic Reduction, standards to be powered with cleaner fuels Enhanced Waste Water Treatment compacting technology 12 MSC MERAVIGLIA THE BIGGEST SHIP BUILT BY A EUROPEAN CRUISE LINE
Ship class MERAVIGLIA
Length/Beam/Height: 315.3m/43m/65m Crew members: 1,536
Maximum speed: 22.7 knots Number of cabins: 2,244
Gross tonnage: 171,598 GRT Number of passengers: 5,714 Percentage of ocean view/ balcony cabins: 69%
MSC Meraviglia entered into service on 04 June 2017
13 MSC SEASIDE & MSC SEAVIEW THE SHIPS THAT FOLLOW THE SUN
Ship class SEASIDE
Length/Beam/Height: 323.3m/41m/72m Maximum speed: 21.3 knots Percentage of ocean 76% view/balcony cabins:
MSC Seaside entered into service on 29 November 2017 and MSC Seaview started sailing on From a vision… …to reality. 4 June 2018
Crew members: 1,413 Number of cabins: 2,067 Number of passengers: 5,119 Gross tonnage: 153,516
14 THE WORLD CLASS INNOVATION AND ENVIRONMENTAL PERFORMANCE
Ship class WORLD
Length/Beam/Height: 333.3m/47m/68m Maximum speed: 21.8 knots Gross tonnage: 205,700 GRT
First World Class ship to enter into service in 2022
Crew members: 2,126 Number of cabins: 2,632 LNG-powered Straight bow Number of passengers: 6,774 Revolutionary architecture and fuel- Designed to further improve stability of Total series*: 2 orders and 2 options efficient design, including straight bow the ship and provide even greater to improve stability and hydrodynamics guest comfort *: LOI signed on 31 May 2017
15 2. MSC CRUISES IN NORTHERN EUROPE
16 2018 DEPLOYMENT
KIEL:
MSC Preziosa
HAMBURG:
MSC Meraviglia MSC Magnifica Kaliningrad
WARNEMUNDE:
MSC Orchestra
17 2019 DEPLOYMENT
KIEL:
MSC Meraviglia
HAMBURG:
MSC Orchestra MSC Preziosa Kaliningrad
WARNEMUNDE:
MSC Poesia
18 MSC CRUISES AND KALININGRAD DESTINATION FOCUS
PLUS • TRAVEL TREND: BUCKET LIST DESTINATION • UNESCO SITES: KÖNIGSBERG CATHEDRAL, CURONIAN SPIT NATIONAL PARK • MIX OF ATTRACTIONS: ARCHITECTURE, HISTORY, NATURE
MINUS • AWARENESS
19 MSC CRUISES AND KALININGRAD DESTINATION FOCUS
PLUS • TRAVEL TREND: BUCKET LIST DESTINATION • UNESCO SITES: KÖNIGSBERG CATHEDRAL, CURONIAN SPIT NATIONAL PARK • MIX OF ATTRACTIONS: ARCHITECTURE, HISTORY, NATURE
MINUS • AWARENESS
20 MSC CRUISES AND KALININGRAD DESTINATION FOCUS
PLUS • TRAVEL TREND: BUCKET LIST DESTINATION • UNESCO SITES: KÖNIGSBERG CATHEDRAL, CURONIAN SPIT NATIONAL PARK • MIX OF ATTRACTIONS: ARCHITECTURE, HISTORY, NATURE
MINUS • AWARENESS
21 MSC CRUISES AND KALININGRAD DESTINATION FOCUS
PLUS • TRAVEL TREND: BUCKET LIST DESTINATION • UNESCO SITES: KÖNIGSBERG CATHEDRAL, CURONIAN SPIT NATIONAL PARK • MIX OF ATTRACTIONS: ARCHITECTURE, HISTORY, NATURE
MINUS • AWARENESS
22 MSC CRUISES AND KALININGRAD DESTINATION FOCUS
PLUS • TRAVEL TREND: BUCKET LIST DESTINATION • UNESCO SITES: KÖNIGSBERG CATHEDRAL, CURONIAN SPIT NATIONAL PARK • MIX OF ATTRACTIONS: ARCHITECTURE, HISTORY, NATURE
MINUS • AWARENESS
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