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Tennis Like You've Never Seen

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Tennis Like You've Never Seen TENNIS LIKE YOU’VE NEVER SEEN IT! Philadelphia Freedoms • Billie Jean King’s gift to the sport – a unique gender-equal format – men and women playing together on a team -- fast-paced play, creative fan engagement, and savvy social media • Part of a World TeamTennis league with teams in 8 cities competing for a Championship Title • Live music and unique entertainment (Woodstock Night, British Invasion Night, Fashion Events, Ball Dogs & more!) • Superstar players & coaches like Venus Williams, Sloane Stephens, Taylor Townsend, Kevin Anderson & Judy Murray • Experiences you’ll never forget! PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 2 Billie Jean King & the Philadelphia Freedoms… It all began with a tennis match… • Recipient of America’s highest civilian honor, Presidential Medal of Freedom • Not just any tennis match – • “One of the Most Important Americans the most famous one in history – th The Battle of the Sexes of the 20 Century” – Life Magazine • Billie Jean King won this match… which gave • Co-Founder of World TeamTennis, her an idea – use tennis as a platform for Founder of the Women’s Sports social change Foundation, Women’s Tennis Association & the Billie Jean King Leadership Initiative • So Billie Jean King co-founded World TeamTennis • Namesake of the USTA Billie Jean King • WTT is a fast-paced, super-charged tennis National Tennis Center, site of the US competition – with men and women Open playing together equally • International Tennis Hall of Fame • The Freedoms became Billie Jean’s team inductee (39 Grand Slam titles, after all) and Elton John wrote a hit song for her and the team – “Philadelphia Freedom” • Inspiration for the hit motion picture The Battle of the Sexes with Academy Award • So it began… winning actress, Emma Stone, playing the role of Billie Jean King #Serving Freedom All Year Long • Year-round activities throughout the community • Charity benefits - $1,500,000 raised for local causes in the past several years • Media events A Conversation w/Billie Jean King, Venus Williams & Friends • Tennis experiences for the underserved • “Conversation” events with Billie Jean King Tennis programs for the underserved Judy Murray’s unique tennis teaching method in action! Media event with tennis legend Chris Evert @ Independence Hall PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 4 #ServingFreedom Experiences • “Conversation with Billie Jean King” • A unique and memorable program for sponsor guests • An evening with an iconic leader and social visionary • Billie Jean King to participate in a “conversation” with sponsor guests • Topics can include business and leadership, diversity and inclusion, and “The Battle of the Sexes” • Tennis with a Superstar Host your clients for a VIP experience with a tennis star on center court! • US Open Spend a day with your clients at the US Open in Billie Jean’s personal suite at the USTA Billie Jean King National Tennis Center • Charity Benefit The Freedoms have directed a charitable benefit over the past 6 years. This event has raised almost $1,500,000 for local causes. Featured participants have included Robin Roberts, Holly Hunter, Chris Evert, and John McEnroe. • Pop-Up Tennis Locations including Franklin Square, Eakins Oval, Independence Visitors Center, Hunting Park, and FDR Park. It offers children of all ages and backgrounds an introduction to the game of tennis, fulfilling a mission to keep kids active! PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 5 #ServingFreedom by Numbers… PROMOTION HIGHLIGHTS BY THE NUMBERS: 430,376 75,000+ 2.1 million 500,000+ Patrons in the databases Unique visitors on the PECO customers receive Followers of @BillieJeanKing of Wells Fargo Center e-blasts league site, WTT.com statement inserts in June &July see her Freedoms posts 30,000 + 2.1 million 1,408,036 450,000+ Unique page views on Impressions from: Impressions and 55,000 Viewers on CBS Network PhiladelphiaFreedoms.com MNI Digital engagements from our 2019 CBS Sports Network – 15 total matches Marketing Campaign social media season tally during the season ESPN+ - 18 total matches NBC Sports Philadelphia WTT.tv – 59 live-streamed matches 170,000+ 1,000,000+ CBS 3 & CW Philly – Official Sponsor Impressions from Impressions: Retargeting Campaign ▪ ESPN, ESPN2, Fox News, CNN, HGTV, Bravo, E! Plus… ▪ Additional Promotion Highlights: High-visibility billboards ▪ Approximately 40 billboard on I-76, I-95, and the locations throughout the area Schuylkill Expressway ▪ SEPTA Regional Rail ▪ SEPTA bus backs, Suburban Station digital ▪ Selected radio promos and ticket giveaways PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 6 #ServingFreedom Sample Partnerships… Customized for our Partners ✓ Prominent listing on all advertising and marketing materials ✓ Prominent inclusion in social media and press releases ✓ Dedicated social media campaign Platinum ✓ Courtside signage and LED messaging ✓ Courtside tables with VIP amenities and additional match tickets Category exclusive ✓ Private on-site hospitality access with a Billie Jean King appearance ✓ Invitations to “A Conversation with Billie Jean King” ✓ Tennis hit with Freedoms players ✓ Special on-site branding opportunities ✓ Listing on selected advertising and marketing materials ✓ Inclusion in social media and press releases ✓ Dedicated social media campaign Gold ✓ Courtside signange and LED messaging ✓ Courtside table with VIP amenities and additional match tickets Category exclusive ✓ On-site hospitality access with a Billie Jean King appearance ✓ Invitations to “A Conversation with Billie Jean King” ✓ Special on-site branding opportunities ✓ Listing in press releases and e-blasts ✓ Arena signange and LED messaging Silver ✓ Courtside seats with VIP amenities and additional match tickets ✓ Opportunity for on-site hospitality ✓ Freedoms team appearance at event ✓ Pro-am invitations PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 7 Bi “If you have ever seen a Freedoms match, you have seen my philosophy of life in action – men and women competing together on a team and both genders making equal contributions to the result.” —Billie Jean King 8.
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