Transcultural Exchange's 2011 Conference on International Opportunities in the Arts," December 14, 2010
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Photo: Laura Chichisan TransCultural Exchange’s 2011 Conference on International Opportunities in the Arts Economic Impact Analysis and Program Evaluation 516 East 2nd Street, #30 Boston, MA 02127 617.464.4086 www.transculturalexchange.org 2011 Conference on International Opportunities in the Arts Economic Impact Analysis and Program Evaluation Evaluation Staff Submitted by Mary Sherman Virginia Fretto Research Assistant Marie Gouyon Editorial Assistance Gavin Frome Katherine Higgins Layout Yao Xiao Online Survey Tool and Portal: Dr. Tucker Marion Assistant Professor in Northeastern University’s College of Business, School of Technological Entrepreneurship Outside Evaluation: Dr. Ann M. Galligan Senior Instructor in Global Studies and International Relations at Northeastern University’s College of Professional Studies Correspondence and inquiries should be addressed to TransCultural Exchange, 516 E. 2nd Street, #30, Boston, Massachusetts, 02127, 617.464.4086, [email protected] 2011 Conference on International Opportunities in the Arts Economic Impact Analysis and Program Evaluation Table of Contents EXECUTIVE SUMMARY ............................................................................................... 9 1.00 INTRODUCTION ............................................................................................ 15 1.10 ARTS IN THE GLOBAL ECONOMY 15 1.11 Added Benefit 15 1.20 A BRIEF HISTORY OF TRANSCULTURAL EXCHANGE AND ITS CONFERENCE ON INTERNATIONAL OPPORTUNITIES IN THE ARTS 19 1.30 CONFERENCE, EXHIBITION AND EXCHANGE SUPPORT 21 1.40 CONFERENCE HEADQUARTERS AND EXHIBITION FACILITIES 21 1.50 CONFERENCE STAFF AND SUPPORT 22 2.00 ECONOMIC IMPACT AND SURVEY EVALUATION – METHODOLOGY........................ 23 2.10 ECONOMIC IMPACT ANALYSIS 23 2.20 PROCESS EVALUATION 23 2.21 Survey Evaluations 24 3.00 ECONOMIC IMPACT ANALYSIS ........................................................................ 25 3.10 DIRECT, INDIRECT, INDUCED & TOTAL ECONOMIC IMPACTS 25 3.11 Economic Impacts 25 3.11a TransCultural Exchange Expenditures 25 3.11b Conference Attendee Expenditures 26 3.11c Total Economic Impacts 26 4.00 PRELIMINARY OUTCOMES .............................................................................. 28 4.10 GOAL 1 28 4.11 Dates and Attendance 28 4.12 Examples of Events 28 4.13 Benefits to Artists’ Careers 31 4.14 Benefits to Institutions and Conference Partners 36 4.15 Measures of Customer Satisfaction 38 4.16 Website 39 4.17 Press Coverage 40 5 4.20 GOAL 2 40 4.21 Showcasing Massachusetts’ Creative Economy 40 5.00 SURVEY EVALUATION .................................................................................... 43 5.10 GENERAL INFORMATION 43 5.11 Place of Residence 43 5.12 How did you participate in the Conference? 47 5.13 What is your annual income level? 48 5.14 What is your age? 49 5.15 How did you find out about the Conference? 50 5.16 The program session and/or Conference activity respondents thought was most valuable. 52 5.17 Which one of the following best describes you? 53 5.18 How long have you held your current position? 55 5.19 If you are an artist, how would you describe your work? 56 5.20 WHAT OTHER ACTIVITIES DID YOU ATTEND DURING THE CONFERENCE? 58 5.30 SATISFACTION WITH THE CONFERENCE 60 5.31 Overall, how would you rate the quality and efficiency of the following aspects of the Conference? 60 5.40 SPENDING DATA 63 5.41 Approximately how much in total will you spend during your stay in Boston on the following items? 63 5.50 INTEREST IN FUTURE CONFERENCES AND CONTACT INFORMATION 64 5.51 Would you be interested in attending a similar Conference in 2013? 64 5.52 Would you be interested in attending a residency program in the Boston area that included international artists? 65 5.60 OPEN-ENDED QUESTIONS 66 5.61 If you attended the 2007 and/or 2009 Conference, how did you benefit from that event? 66 5.62 Have you participated in any other non-Conference event by TransCultural Exchange? 68 5.63 If you did participate in another non-Conference event by TransCultural Exchange, did you benefit from that experience? How? 68 5.64 How do you think this Conference will benefit your career? 68 5.65 What new skills/knowledge/expertise did you gain from attending the Conference? 70 5.66 How would you improve the TransCultural Exchange Conference? 70 6 5.67 Is there anything you wish you had known before attending the Conference? 71 5.68 What other kinds of activities would you like to see TransCultural ……..? 71 5.69 Additional Comments 72 APPENDIX A – SURVEY INSTRUMENT......................................................................... 73 APPENDIX B – ECONOMIC IMPACT METHODOLOGY...................................................... 77 APPENDIX C – OPEN-ENDED RESPONSES................................................................... 80 APPENDIX D – PLACE OF RESIDENCE ........................................................................ 90 APPENDIX E – PRESS BIBLIOGRAPHY ........................................................................ 91 APPENDIX F – CONFERENCE PRESENTERS.................................................................. 94 APPENDIX G – 2011 CONFERENCE PROGRAM SCHEDULE ........................................... 113 APPENDIX H – TRANSCULTURAL EXCHANGE’S HERE, THERE AND EVERYWHERE: THE ART OF COLLABORATION ............................................................................................. 133 APPENDIX I – TRANSCULTURAL EXCHANGE’S EXECUTIVE DIRECTOR, ADVISORY BOARD, AND BOARD OF TRUSTEES..................................................................................... 142 7 THIS PAGE LEFT INTENTIONALLY BLANK 8 EXECUTIVE SUMMARY TransCultural Exchange’s third biennale Conference on International Opportunities in the Arts took place April 7-10, 2011 at the Boston Omni Parker House Hotel. Auxiliary panels, workshops and events also were held throughout Boston and Cambridge. In attendance were over 500 visual artists, curators, arts administrators, university representatives and residency directors. These Conferences are the only forum of their kind. They are devoted to practicing artists (of all disciplines) and those who support them. To be affordable for artists, registration fees are among the lowest of any comparable conference. Scholarships are available, a student discount is provided and a handful of sessions are free and open to the public. Much of the programming for the 2011 Conference grew out of TransCultural Exchange’s international advisory board’s first meeting on April 8-13, 2010, which included visits with sponsors and local arts organizations throughout Massachusetts,1 a retreat on Martha’s Vineyard and a press conference on April 12th at the legal office of Edwards, Angell, Palmer and Dodge, LLP. Members of the advisory board include Ute Meta Bauer (Director of MIT’s Program in Art, Culture and Technology), Mario Caro (President of Res Artis), Machiko Harada (Independent Curator), Jean-Baptiste Joly (Director of Akademie Schloss Solitude), Kayoko Iemura (Director of Tokyo Wonder Site) and Johan Pousette (Curator of Swedish Traveling Exhibitions). As a result of the advisory board’s suggestions, the 2011 Conference featured: • An extra day of Conference activities to showcase local cultural attractions and related research at sponsoring institutions.2 • International program presentations integrated into over 50 topic-focused panels. • Past participant residency artists added as panelists and workshop speakers. • More than double the number of mentoring sessions/portfolio reviews. • A dedicated meeting site for appointments between academic institutions and international program representatives to facilitate partnerships. • “Dutch treat” 3 lunches/dinners for attendees and speakers to meet informally. 1 Locations and organizations in the Boston area included Boston University, MIT, the Isabella Steward Gardner Museum, Northeastern University, the School of Museum of Fine Arts and Massachusetts College of Art and Design, and in Martha’s Vineyard, the Featherstone Art Center and in Western Massachusetts, MassMOCA. 2 An additional day was added to the Conference with activities held at cultural institutions throughout Boston and Cambridge, including talks and a tour at MIT, a paper making workshop at Harvard University, panels for musicians at the Boston Center for the Arts, a reception at the Harrison Avenue galleries, a world music concert at Northeastern University, panels at Massachusetts College of Art and Design, tours of the Isabella Stewart Gardner Museum and readings and panels (eg by the International Art Critics Association – AICA-USA in collaboration with The Brooklyn Rail) at the Boston Public Library. 9 • An open mic reading program for attending writers. • A screening program for artists to show two slides of their work. • An exhibitors’ hall with tables sponsored by Artspan, Art New England, Canvas Fine Arts, Art Papers, Northeastern University, Boston University, Massachusetts College of Art and Design, the School of the Museum of Fine Arts, Boston, Studio Art Centers International (SACI) Florence the I-PARK Residency Program.4 • A screening program of experimental films organized by the Goethe Institut Boston. By expanding its offerings, TransCultural Exchange attracted a broader range of artists to better reflect the organization’s more than two decades of producing cross-cultural and trans-disciplinary projects. Attendees were able to learn about a wide variety of programs from the more than 35 representatives from around