No. 70 – November 2019 Takata International Configuration and Coordination of a Japanese Automotive Supplier Stefan Schmid Felix Roedder ESCP Europe, Working Paper No. 70 – 11/19 No. 70 – November 2019 Takata International Configuration and Coordination of a Japanese Automotive Supplier Stefan Schmid Felix Roedder AUTHORS Prof. Dr. Stefan Schmid Chair of International Management and Strategic Management ESCP Europe Business School Berlin Heubnerweg 8-10, 14059 Berlin Germany T: +49 (0) 30 / 3 20 07-136 F: +49 (0) 30 / 3 20 07-107
[email protected] Dipl.-Reg. Wiss. Felix Rödder ISSN: 1869-5426 Department of International Management and Strategic Management EDITOR ESCP Europe Business School Berlin © ESCP Europe Wirtschaftshochschule Berlin Heubnerweg 8-10, 14059 Berlin Heubnerweg 8-10, 14059 Berlin, Germany Germany T: +49 (0) 30 / 3 20 07-0 T: +49 (0) 30 / 3 20 07-191 F: +49 (0) 30 / 3 20 07-111 F: +49 (0) 30 / 3 20 07-107
[email protected] [email protected] www.escpeurope.eu ESCP Europe, Working Paper No. 70 – 11/19 ABSTRACT: In less than 30 years, Takata ascended from a local Japanese manufacturer of seat belts to the world’s second-largest supplier of safety systems within the automotive industry. Rapid international expansion was a main driver of the firm’s growth. Takata had to develop adequate strategies to keep up with this development. The result was a broad array of configuration and coordination strategies, which are at the heart of this case study. To get to the bottom of Takata’s internationalization approaches, we begin by examining general characteristics of the automotive safety industry.