American Family Insurance Championship
All proceeds from tournament week benefit local charities, with 280 grants totaling $7.2 million distributed through first four years.
The American Family Insurance Championship is a fundraiser for the Steve Stricker American Family Insurance Foundation (501c3 ), making it possible for a portion of your investment to be considered a tax-deductible donation. Please consult your tax advisor. American Family Insurance Championship
Tournament Structure o Partnership with the PGA TOUR Champions o Steve Stricker American Family Insurance Foundation host organization o Hosted by Wisconsin native Steve Stricker o University Ridge Golf Course - Madison, WI
PGA TOUR Champions Fans surround the 18th green o World Golf Hall of Famers, Major Champions, Ryder Cup team members o 50+ years of age o Approachable and interactive with fans and sponsors
Celebrity Guest Attendees o Jack Nicklaus, Lee Trevino, Andy North o Brett Favre, Derek Jeter, Shaquille O’Neal, JJ Watt o Darius Rucker, REO Speedwagon, Toby Keith
Past Champions 2019 Celebrity Group 2016: Kirk Triplett 2018: Scott McCarron CLICK for 2019 TOURNAMENT HIGHLIGHT VIDEO 2017: Fred Couples 2019: Jerry Kelly Tournament Impact 2020 Tournament Schedule
Date Event Sat., May 30 Race for Research 5K Run/Walk Mon., June 1 Pro-Am Tournament Tue., June 2 Pro-Am Reception Wed., June 3 Pro-Am Tournament Thu., June 4 Pro-Am Tournament Fri., June 5 Tournament Round One Opening Ceremonies Little Big Town Concert Sat., June 6 Tournament Round Two Celebrity Group Sun., June 7 Tournament Final Round Trophy Ceremony
Live TV Coverage June 5-7
Reaches 80 countries and 500 million homes Sponsorship Opportunities
Expo Village On Course Display Bleacher Seating Race for Research
Exit Sampling Quiet Paddles Fan Pavilions Celebrity Group Caddies
Golf Carts Video Boards Driving Range Guest Services Youth Activities Autograph Alley Putting Green Naming Rights Concerts Pro-Am Tournament Concessions Products Club Naming Rights Volunteer Village First Aid Station Women's Day Social Media Beer Garden Spectator Guide Ticket Sponsorship Retail Promotion Kids Zone Pro-Am Tournament & Party
Pro-Am Experience o Your foursome will play University Ridge Golf Course, in tournament conditions, with a PGA TOUR Professional. o VIP activities for your foursome including valet parking, meals & beverages. o Each participant will receive a premium gift package Nick Faldo & Foursome Shopping Experience including a clubhouse shopping experience. o Invitation for each participant and guest to the Pro-Am Party, which includes a night of music, food and beverages with PGA TOUR Champions and celebrities.
Schedule o Monday Pro-Am Tournament Day 1 o Tuesday Pro-Am Party - Edgewater Hotel o Wednesday Pro-Am Tournament Day 2 Pro-Am Play Steve Stricker & Foursome o Thursday Pro-Am Tournament Day 3
Pro Am Playing Positions Contribution 8 players - 4 per day $26,000 4 players - 2 per day $15,000 4 players - 1 day $15,000 JJ Watt John Daly Club Strick – 17th Green
Club Strick Package o Open-air club seating on the exciting Par 3 o Located behind the 17th Green o Three day or single day tournament options o Food and full bar beverage services in shared area o TV’s, Wi-Fi, spectator guides and private restrooms o Preferred daily parking passes o Additional valid any one day grounds tickets
Club Parking Grounds Days Contribution Tickets Passes Tickets (per day) (per day) 3 10 5 10 $10,000 3 5 2 5 $5,500 1 10 5 10 $4,000 Dream Club - 18th Green
Dream Club Package o Climate controlled interior lounge with amenities o Prime location next to 18th Green o Provided all three days of tournament play o Food and full bar beverage services o TV’s, spectator guides, Wi-Fi and private restrooms o Preferred daily parking passes o Additional valid any one-day grounds tickets
Click for brief DREAM CLUB Video
Club Parking Grounds Days Contribution Tickets Passes Tickets (per day) (per day) 3 8 4 8 $12,500 3 4 2 4 $6,500 1 4 2 4 $3,000 Skybox – 18th Hole
Skybox Package o Open-air skybox with reserved seating area o Logo recognition within skybox o Located along 18th fairway & green o Provided all three days of tournament play o Food and full bar beverage services in shared area o TV’s, Wi-Fi, spectator guides and private restrooms o Preferred daily parking passes o Additional valid any one-day grounds tickets
Click for brief SKYBOX Video
Skybox Skybox Parking Grounds Days Contribution Size Tickets Passes Tickets (per day) (per day) 3 Full 24 12 24 $31,000 Half 3 12 6 12 $16,500 (shared) Pondside Cabanas – 17th Green
Cabana Package – New in 2020 o Open-air cabana with reserved seating & elevated view o Located next to the exciting Par 3 17th green & pond o Cabana-style private venue with patio overlooking green o Enclosed lounge area with soft seating and television o Food and full beverage services in shared area o Wi-Fi, spectator guides and private restrooms o Preferred daily parking passes o Additional valid any one-day grounds tickets o Company name at entrance and within cabana o Three day or one-day packages available
Club Parking Grounds Days Contribution Tickets Passes Tickets (per day) (per day) 3 10 5 10 $12,000 1 10 5 10 $5,000 Little Big Town Concert
AmFam Championship Concert o Multiple-award-winning supergroup and Grand Ole Opry members Little Big Town will take the stage to perform hits from their storied 20-plus-year country music career. o Friday, June 5. Gates open at 5:30pm. Multiple GRAMMY Award Winners o Held at historic Breese Stevens Field in downtown Madison.
Corporate Hospitality Option for AmFam Championship Partners
VIP Gold Circle: o Food and full bar service in a private viewing area near the Historic Breese Stevens Field stage. o Lounge seating. o Access to the Gold Circle area in front of the stage. o Contribution: $250 ea
VIP location next to Gold Circle front stage area For more information contact:
Official Sports Marketing Agency for the AmFam Championship
legendarywaymarketing.com (608) 561-7548