Showing data from 11/28/17 to 11/28/18

Campaign Overview - Fall 18 All Schools

Emily Scholl, Digital Strategist & Designer

SPENT REACH IMPRESSIONS $5,291.60 142,618 423,009

CPM CLICKS CPC $12.51 3,624 $1.46

 Overall Trends

25k 250 2.5

20k 200 2

15k 150 1.5 C TR Clicks Reach 10k 100 1

5k 50 0.5

0 0 0 29. Oct 5. Nov 12. Nov 19. Nov 26. Nov

Clicks CTR Reach

Campaign Edits

Oct 29 - Desktop Feed + Right Column placement was paused due to high cost and low CTR. Nov 9 - Instagram placement was paused due to high cost and low CTR. CTR avg. jumps from 0.9% to 1.3% from this point forward. (Campaign CTR peak at 1.5%) Nov 19 - Final ad audit: all ads with CTRs lower than 1% were paused. 15 of original 120 ads were left running.

Generated on 11/28/2018 by Acquisio Showing data from 11/28/17 to 11/28/18

 Results Per Campaign

CAMPAIGN  START TIME END TIME SPENT IMPRESSIONS CLICKS CTR CPC LANDING PAGE LANDING PAGE VIEW ACTIONS VIEW CPA

All Fusion Campuses - F 10/25/2018, 11/27/2018, 4:55 0.8567 $5,291.60 423,009 3,624 $1.46 45 $117.59 all - 18 3:02 PM PM %

1 Campaign $5,291.60 423,009 3,624 0.8567 $1.46 45 $117.59 Total Total Total % Average Total Average Average

Landing Page Performance

Oct 7 - Landing page CTR: 0.7%. Landing page audited and optimized. Updated landing page CTR: 3.56%. Conversions: 25 INQs, 3 Pros INQ Pardot Information:

Audience Analysis

 Age Performance

AGE SPENT CPC CLICKS LANDING PAGE LANDING PAGE WEBSITE CLICK WEBSITE COMMENT POST SHARE POST  VIEW ACTIONS VIEW CPA ACTIONS CLICK CPA ACTIONS ACTIONS ENGAGEMENT ACTIONS

45- $1,676.52 $1.54 1,087 22 $76.21 1087 $1.54 5 11 1209 54

Generated on 11/28/2018 by Acquisio Showing data from 11/28/17 to 11/28/18

AGE SPENT CPC CLICKS LANDING PAGE LANDING PAGE WEBSITE CLICK WEBSITE COMMENT POST SHARE POST  VIEW ACTIONS VIEW CPA ACTIONS CLICK CPA ACTIONS ACTIONS ENGAGEMENT ACTIONS

65+ $1,296.91 $1.31 990 2 $648.46 990 $1.31 8 13 1124

35- $1,294.72 $1.64 790 17 $76.16 790 $1.64 2 7 864 44

55- $1,023.44 $1.35 757 4 $255.86 757 $1.35 5 13 867 64

 Interest Breakdown

INTERESTS IMPRESSIONS CLICKS CTR

Mother 27,300 556 2.0366 %

Charity (practice) 4,516 83 1.8379 %

Sport utility vehicle 4,448 110 2.473 %

Skiing 4,327 106 2.4497 %

Education 103,272 2,159 2.0906 %

Home appliance 6,362 118 1.8548 %

Online shopping 17,227 337 1.9562 %

Tennis 5,200 91 1.75 %

Children's clothing 2,183 41 1.8781 %

Golf 6,566 143 2.1779 %

Physical tness 11,158 222 1.9896 %

Middle school 5,419 126 2.3252 %

Hybrid vehicle 821 16 1.9488 %

Alternative school 35 1 2.8571 %

Boat 2,109 56 2.6553 %

Physical exercise 15,614 314 2.011 %

Luxury goods 9,406 182 1.9349 %

Women's clothing 14,524 303 2.0862 %

Smartphone 9,411 224 2.3802 %

Private school 3,470 85 2.4496 %

Gardening 10,064 237 2.3549 %

Furniture 16,024 320 1.997 %

Primary education 619 11 1.7771 %

Ski resort 1,178 22 1.8676 %

Father 18,847 383 2.0322 %

Craft 10,592 232 2.1903 %

Generated on 11/28/2018 by Acquisio Showing data from 11/28/17 to 11/28/18

INTERESTS IMPRESSIONS CLICKS CTR

Ski 1,513 33 2.1811 %

Boating 2,116 42 1.9849 %

Electric vehicle 789 16 2.0279 %

School 18,497 378 2.0436 %

Home improvement 6,318 137 2.1684 %

Auto racing 1,540 35 2.2727 %

Performing arts 8,182 155 1.8944 %

Swimming (sport) 2,718 62 2.2811 %

Sustainability 7,102 141 1.9854 %

Fine art 3,038 59 1.9421 %

Minivan 511 15 2.9354 %

High school 6,256 143 2.2858 %

Parenting 8,728 216 2.4748 %

Men's clothing 6,124 135 2.2044 %

Generated on 11/28/2018 by Acquisio Showing data from 11/28/17 to 11/28/18

AD ACCOUNT: 10153907602625061

NAME: completed  All Fusion Campuses - Fall - 18

 START TIME: 10/25/2018 3:02 PM END TIME: 11/27/2018 4:55 PM

 BUDGET TYPE: lifetime BUDGET: $5,291.60 BID STRATEGY: Lowest cost without cap

OBJECTIVE: OPTIMIZED FOR: PAY FOR:  website clicks link clicks link clicks

 TARGET:

Locations: United States,  Mission Viejo(+10 mile)  Solana Beach(+10 mile)  Huntington Beach(+10 mile)

 San Diego(+10 mile)  Walnut Creek(+10 mile)  Pasadena(+10 mile)  Los Angeles(+10 mile)  San Francisco(+10 mile)

 San Rafael(+10 mile)  Los Gatos(+10 mile)  San Mateo(+10 mile)  Palo Alto(+10 mile) United States,

 Greenwich(+25 mile)  Faireld(+25 mile) United States,  Miami(+10 mile)  Boca Raton(+10 mile) United

States,  Lake Forest(+25 mile)  Evanston(+25 mile)  Oak Brook(+25 mile)  Chicago(+25 mile) United States,Maryland

 Rockville(+15 mile)  Columbia(+15 mile) United States,  Cherry Hill(+10 mile)  Morristown(+10 mile)

 Princeton(+10 mile)  Englewood(+10 mile)  Montclair(+10 mile) United States,  New York(+25 mile)

 Manhattan(+10 mile)  Brooklyn(+10 mile)  White Plains(+10 mile)  Woodbury(+10 mile) United States,Pennsylvania

 Ardmore(+10 mile)  Malvern(+10 mile) United States,  Houston(+25 mile)  The Woodlands(+25 mile)

 Southlake(+25 mile)  Sugar Land(+25 mile)  Dallas(+25 mile)  Plano(+25 mile) United States,  Vienna(+15 mile)

 Alexandria(+15 mile)  Leesburg(+15 mile) United States,Washington, District of Columbia

Gender: female

Age: from 35 to 65

 Placement: desktop feed mobile audience network instagram messenger home right column

Relationship Status: married divorced separated single in a relationship engaged civil union domestic partnership widowed not specied

Custom Audiences: Lookalike (US, 1%) - People who like Fusion Academy

Not Connected To: Fusion Academy (Page) Fusion Academy Solana Beach (Place) Fusion Academy Mission

Viejo (Place) Fusion Academy Huntington Beach (Place) Fusion Academy University City (Place) Fusion Academy

Warner Center (Place) Fusion Academy Pasadena (Place) Fusion Academy Miracle Mile (Place) Fusion Academy

San Francisco (Place) Fusion Academy Marin (Place) Fusion Academy Manhattan - Upper West Side (Place)

Generated on 11/28/2018 by Acquisio Showing data from 11/28/17 to 11/28/18

Fusion Academy Park Avenue-Manhattan (Place) Fusion Academy Houston Galleria (Place) Fusion Academy The

Woodlands (Place) Fusion Academy Sugar Land (Place) Fusion Academy Southlake (Place) Fusion Academy

Chicago - Lake Forest (Place) Fusion Academy Evanston (Place) Fusion Academy Miami (Place) Fusion Academy

Boca Raton (Page) Fusion Academy Cherry Hill (Place) Fusion Academy Ardmore (Page) Fusion Academy

Malvern (Page) Fusion Academy Columbia (Page) Fusion Academy Newton (Page) Fusion Academy Seattle (Page)

Fusion Academy Bellevue (Page) Fusion Academy Alexandria (Place) Fusion Academy Austin (Place)

Barnstable Academy (Place) Fusion Academy Brooklyn (Place) Fusion Academy Burlington (Page) Fusion

Academy Chicago - Oak Brook (Place) Fusion Academy Dallas (Place) Fusion Academy Englewood (Place) Fusion

Academy Faireld (Place) Fusion Academy Greenwich (Place) Fusion Academy Lincoln Park (Page) Fusion

Academy Long Island (Place) Fusion Academy Los Gatos (Place) Fusion Academy Los Angeles (Place) Fusion

Academy Loudoun (Place) Fusion Academy Montclair (Place) Fusion Academy Morristown (Place) Fusion

Academy Palo Alto (Place) Fusion Academy Plano (Place) Fusion Academy Princeton (Place) Fusion Academy

Rockville (Page) Fusion Academy San Mateo (Place) Fusion Academy South Bay (Place) Fusion Academy

Tysons (Place) Fusion Academy Walnut Creek (Place) Fusion Academy Washington D.C. (Place) Fusion Academy

Westchester (Place)

 Adset Breakdown

ADSET BUDGET STATUS SPENT IMPRESSIONS CLICKS CPC LANDING PAGE VIEW LANDING PAGE VIEW ACTIONS CPA

2 - Instagram $2,000.00 active $1,023.74 64,478 340 $3.01 4 $255.94

3 - Mobile + Audience Network $2,000.00 active $2,000.00 187,356 1,794 $1.11 13 $153.85

4 - Mobile + Messenger Home $2,000.00 active $2,000.00 100,311 1,355 $1.48 28 $71.43

1 - Desktop Feed + Right $2,000.00 paused $267.86 70,864 135 $1.98 0 $0.00 Column

4 AdSet $5,291.60 $5,291.60 423,009 3,624 $1.46 45 $117.59 Total Total Total Total Average Total Average

 Breakdown By Day Of Week

DAY OF WEEK SPENT IMPRESSIONS REACH CLICKS CTR LANDING PAGE VIEW ACTIONS COMMENT ACTIONS

Thursday $824.91 68,819 47,327 510 4.4639 % 8 2

Friday $855.90 68,617 42,625 550 4.9492 % 9 1

Saturday $817.07 71,202 44,614 576 5.1909 % 6 2

Sunday $829.07 70,179 45,598 601 5.1808 % 8 4

Monday $710.13 58,064 41,802 519 5.1331 % 5 1

Tuesday $643.97 44,950 35,163 455 5.7203 % 5 6

Wednesday $610.55 41,178 31,998 413 4.3488 % 4 4

Generated on 11/28/2018 by Acquisio