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Campaign Overview - Fall 18 All Schools

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Campaign Overview - Fall 18 All Schools Showing data from 11/28/17 to 11/28/18 Campaign Overview - Fall 18 All Schools Emily Scholl, Digital Strategist & Designer SPENT REACH IMPRESSIONS $5,291.60 142,618 423,009 CPM CLICKS CPC $12.51 3,624 $1.46 Overall Trends 25k 250 2.5 20k 200 2 15k 150 1.5 C TR Clicks Reach 10k 100 1 5k 50 0.5 0 0 0 29. Oct 5. Nov 12. Nov 19. Nov 26. Nov Clicks CTR Reach Campaign Edits Oct 29 - Desktop Feed + Right Column placement was paused due to high cost and low CTR. Nov 9 - Instagram placement was paused due to high cost and low CTR. CTR avg. jumps from 0.9% to 1.3% from this point forward. (Campaign CTR peak at 1.5%) Nov 19 - Final ad audit: all ads with CTRs lower than 1% were paused. 15 of original 120 ads were left running. Generated on 11/28/2018 by Acquisio Showing data from 11/28/17 to 11/28/18 Results Per Campaign CAMPAIGN START TIME END TIME SPENT IMPRESSIONS CLICKS CTR CPC LANDING PAGE LANDING PAGE VIEW ACTIONS VIEW CPA All Fusion Campuses - F 10/25/2018, 11/27/2018, 4:55 0.8567 $5,291.60 423,009 3,624 $1.46 45 $117.59 all - 18 3:02 PM PM % 1 Campaign $5,291.60 423,009 3,624 0.8567 $1.46 45 $117.59 Total Total Total % Average Total Average Average Landing Page Performance Oct 7 - Landing page CTR: 0.7%. Landing page audited and optimized. Updated landing page CTR: 3.56%. Conversions: 25 INQs, 3 Pros INQ Pardot Information: Audience Analysis Age Performance AGE SPENT CPC CLICKS LANDING PAGE LANDING PAGE WEBSITE CLICK WEBSITE COMMENT POST SHARE POST VIEW ACTIONS VIEW CPA ACTIONS CLICK CPA ACTIONS ACTIONS ENGAGEMENT ACTIONS 45- $1,676.52 $1.54 1,087 22 $76.21 1087 $1.54 5 11 1209 54 Generated on 11/28/2018 by Acquisio Showing data from 11/28/17 to 11/28/18 AGE SPENT CPC CLICKS LANDING PAGE LANDING PAGE WEBSITE CLICK WEBSITE COMMENT POST SHARE POST VIEW ACTIONS VIEW CPA ACTIONS CLICK CPA ACTIONS ACTIONS ENGAGEMENT ACTIONS 65+ $1,296.91 $1.31 990 2 $648.46 990 $1.31 8 13 1124 35- $1,294.72 $1.64 790 17 $76.16 790 $1.64 2 7 864 44 55- $1,023.44 $1.35 757 4 $255.86 757 $1.35 5 13 867 64 Interest Breakdown INTERESTS IMPRESSIONS CLICKS CTR Mother 27,300 556 2.0366 % Charity (practice) 4,516 83 1.8379 % Sport utility vehicle 4,448 110 2.473 % Skiing 4,327 106 2.4497 % Education 103,272 2,159 2.0906 % Home appliance 6,362 118 1.8548 % Online shopping 17,227 337 1.9562 % Tennis 5,200 91 1.75 % Children's clothing 2,183 41 1.8781 % Golf 6,566 143 2.1779 % Physical tness 11,158 222 1.9896 % Middle school 5,419 126 2.3252 % Hybrid vehicle 821 16 1.9488 % Alternative school 35 1 2.8571 % Boat 2,109 56 2.6553 % Physical exercise 15,614 314 2.011 % Luxury goods 9,406 182 1.9349 % Women's clothing 14,524 303 2.0862 % Smartphone 9,411 224 2.3802 % Private school 3,470 85 2.4496 % Gardening 10,064 237 2.3549 % Furniture 16,024 320 1.997 % Primary education 619 11 1.7771 % Ski resort 1,178 22 1.8676 % Father 18,847 383 2.0322 % Craft 10,592 232 2.1903 % Generated on 11/28/2018 by Acquisio Showing data from 11/28/17 to 11/28/18 INTERESTS IMPRESSIONS CLICKS CTR Ski 1,513 33 2.1811 % Boating 2,116 42 1.9849 % Electric vehicle 789 16 2.0279 % School 18,497 378 2.0436 % Home improvement 6,318 137 2.1684 % Auto racing 1,540 35 2.2727 % Performing arts 8,182 155 1.8944 % Swimming (sport) 2,718 62 2.2811 % Sustainability 7,102 141 1.9854 % Fine art 3,038 59 1.9421 % Minivan 511 15 2.9354 % High school 6,256 143 2.2858 % Parenting 8,728 216 2.4748 % Men's clothing 6,124 135 2.2044 % Generated on 11/28/2018 by Acquisio Showing data from 11/28/17 to 11/28/18 AD ACCOUNT: 10153907602625061 NAME: completed All Fusion Campuses - Fall - 18 START TIME: 10/25/2018 3:02 PM END TIME: 11/27/2018 4:55 PM BUDGET TYPE: lifetime BUDGET: $5,291.60 BID STRATEGY: Lowest cost without cap OBJECTIVE: OPTIMIZED FOR: PAY FOR: website clicks link clicks link clicks TARGET: Locations: United States,California Mission Viejo(+10 mile) Solana Beach(+10 mile) Huntington Beach(+10 mile) San Diego(+10 mile) Walnut Creek(+10 mile) Pasadena(+10 mile) Los Angeles(+10 mile) San Francisco(+10 mile) San Rafael(+10 mile) Los Gatos(+10 mile) San Mateo(+10 mile) Palo Alto(+10 mile) United States,Connecticut Greenwich(+25 mile) Faireld(+25 mile) United States,Florida Miami(+10 mile) Boca Raton(+10 mile) United States,Illinois Lake Forest(+25 mile) Evanston(+25 mile) Oak Brook(+25 mile) Chicago(+25 mile) United States,Maryland Rockville(+15 mile) Columbia(+15 mile) United States,New Jersey Cherry Hill(+10 mile) Morristown(+10 mile) Princeton(+10 mile) Englewood(+10 mile) Montclair(+10 mile) United States,New York New York(+25 mile) Manhattan(+10 mile) Brooklyn(+10 mile) White Plains(+10 mile) Woodbury(+10 mile) United States,Pennsylvania Ardmore(+10 mile) Malvern(+10 mile) United States,Texas Houston(+25 mile) The Woodlands(+25 mile) Southlake(+25 mile) Sugar Land(+25 mile) Dallas(+25 mile) Plano(+25 mile) United States,Virginia Vienna(+15 mile) Alexandria(+15 mile) Leesburg(+15 mile) United States,Washington, District of Columbia Gender: female Age: from 35 to 65 Placement: desktop feed mobile audience network instagram messenger home right column Relationship Status: married divorced separated single in a relationship engaged civil union domestic partnership widowed not specied Custom Audiences: Lookalike (US, 1%) - People who like Fusion Academy Not Connected To: Fusion Academy (Page) Fusion Academy Solana Beach (Place) Fusion Academy Mission Viejo (Place) Fusion Academy Huntington Beach (Place) Fusion Academy University City (Place) Fusion Academy Warner Center (Place) Fusion Academy Pasadena (Place) Fusion Academy Miracle Mile (Place) Fusion Academy San Francisco (Place) Fusion Academy Marin (Place) Fusion Academy Manhattan - Upper West Side (Place) Generated on 11/28/2018 by Acquisio Showing data from 11/28/17 to 11/28/18 Fusion Academy Park Avenue-Manhattan (Place) Fusion Academy Houston Galleria (Place) Fusion Academy The Woodlands (Place) Fusion Academy Sugar Land (Place) Fusion Academy Southlake (Place) Fusion Academy Chicago - Lake Forest (Place) Fusion Academy Evanston (Place) Fusion Academy Miami (Place) Fusion Academy Boca Raton (Page) Fusion Academy Cherry Hill (Place) Fusion Academy Ardmore (Page) Fusion Academy Malvern (Page) Fusion Academy Columbia (Page) Fusion Academy Newton (Page) Fusion Academy Seattle (Page) Fusion Academy Bellevue (Page) Fusion Academy Alexandria (Place) Fusion Academy Austin (Place) Barnstable Academy (Place) Fusion Academy Brooklyn (Place) Fusion Academy Burlington (Page) Fusion Academy Chicago - Oak Brook (Place) Fusion Academy Dallas (Place) Fusion Academy Englewood (Place) Fusion Academy Faireld (Place) Fusion Academy Greenwich (Place) Fusion Academy Lincoln Park (Page) Fusion Academy Long Island (Place) Fusion Academy Los Gatos (Place) Fusion Academy Los Angeles (Place) Fusion Academy Loudoun (Place) Fusion Academy Montclair (Place) Fusion Academy Morristown (Place) Fusion Academy Palo Alto (Place) Fusion Academy Plano (Place) Fusion Academy Princeton (Place) Fusion Academy Rockville (Page) Fusion Academy San Mateo (Place) Fusion Academy South Bay (Place) Fusion Academy Tysons (Place) Fusion Academy Walnut Creek (Place) Fusion Academy Washington D.C. (Place) Fusion Academy Westchester (Place) Adset Breakdown ADSET BUDGET STATUS SPENT IMPRESSIONS CLICKS CPC LANDING PAGE VIEW LANDING PAGE VIEW ACTIONS CPA 2 - Instagram $2,000.00 active $1,023.74 64,478 340 $3.01 4 $255.94 3 - Mobile + Audience Network $2,000.00 active $2,000.00 187,356 1,794 $1.11 13 $153.85 4 - Mobile + Messenger Home $2,000.00 active $2,000.00 100,311 1,355 $1.48 28 $71.43 1 - Desktop Feed + Right $2,000.00 paused $267.86 70,864 135 $1.98 0 $0.00 Column 4 AdSet $5,291.60 $5,291.60 423,009 3,624 $1.46 45 $117.59 Total Total Total Total Average Total Average Breakdown By Day Of Week DAY OF WEEK SPENT IMPRESSIONS REACH CLICKS CTR LANDING PAGE VIEW ACTIONS COMMENT ACTIONS Thursday $824.91 68,819 47,327 510 4.4639 % 8 2 Friday $855.90 68,617 42,625 550 4.9492 % 9 1 Saturday $817.07 71,202 44,614 576 5.1909 % 6 2 Sunday $829.07 70,179 45,598 601 5.1808 % 8 4 Monday $710.13 58,064 41,802 519 5.1331 % 5 1 Tuesday $643.97 44,950 35,163 455 5.7203 % 5 6 Wednesday $610.55 41,178 31,998 413 4.3488 % 4 4 Generated on 11/28/2018 by Acquisio.
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