Massive Ongoing Changes in Content Distribution

Content Delivery Summit, Spring 2013

Dr. Craig Labovitz [email protected] Internet Observatory 2009

• Largest study of Internet backbone to date • Data from backbone routers in 161 providers around the world • Major findings on consolidation of content and evolution of backbone architecture

2 Preliminary 2013 Data

• Started work on 2013 Internet Report • DeepField sells software to cloud, exchange points, CDN and ISPs to manage, analyze and design services • Software collects large volumes of real-time data from backbone routers, DNS, routing protocols, AAA, OSS, etc. • Data represents many tens of millions of end devices across large population of diverse providers

3 Preliminary 2013 Data

• Roughly 1/3 our customers elected to participate in anonymized study • Representing 1/5 of all North America consumer Internet traffic • One of largest study of backbone traffic and architecture trends to date • This talk is preliminary data

4 Overall CDN Growth

60" CDN"as"a"Percentage"of"US"Consumer"Backbone"Traffic" 5050"

40"

30"

20" Percent of Traffic 10" 2009 2011 2013

0"

• A major CDN milestone this Spring • CDN grows > 50% of consumer traffic in the US • CDN is the network

5 CDN Traffic Share 2013

50"

45"

40" CDNs"as"a"Percentage"of"Peak"

35" CDN"Traffic"Across"North"

30" American"Subscriber"Backbones"

25"

20"

15"

10"

5"

0" Akamai" OpenConnect" Level3" Limelight" Google"Global" Edgecast" Cloud"Front" HighWinds" China"Cache" Cloud"Flare" Cache"

• Large std deviation across sample • Mainly due to “tier1” business policies with respect CDN • Also increasingly blurry definition of “CDN”

6 Internet Traffic 2009

• Traffic dominated by small number of sites and services • In 2007, 50% of traffic came from several thousand sites • In 2009, 50% of traffic came from 150 sites

7 Internet Traffic 2013

60"

50"

40"

30"

20" Traffic)in)North)America)

10" Percentage)of)all)Consumer)Internet)

0" 1" 11" 21" 31" 41" 51" 61" 71" 81" 91" Number)of)unique)web)sites)and)services)

• 50% of traffic comes from 35 sites / services • And smaller number of CDN / infrastructure sources • Most traffic is no longer web

8 Hyper Giants 2013

9 Netflix OpenConnect

ASN NAME 5050 Pittsburgh,Supercomputing,Center 803 Sasktel.net 2711 Spirit,Communications • Rapidly expanding 18712 SureWest,Kansas,Operations 21565 Horry,Telephone,Cooperative OpenConnect coverage 6079 RCN 6128 19108 Suddenlink,Communications • Now in many networks 8047 GENERAL,COMMUNICATION 5056 Iowa,Network,Services 3737 PenTeleData,Inc. • Especially interconnect limited 3292 TDC,Data,Networks 5650 Frontier,Communications,of,America NA regions (e.g. outside NFL 13490 Buckeye,Cablevision 5645 TekSavvy,Solutions,Inc. 26827 EPB,Telecom cities and ) 2152 California,State,University,Network 32233 PERSONA,COMMUNICATIONS • Almost all higher education 6181 Cincinnati,Bell 11260 16713 Northwest,Open,Access,Network networks of size 11758 IRIS,Networks 23205 JAB,Wireless • Not in any “tier-1” providers 855 Bell,Aliant 23114 Critical,Hub,Networks 11232 Midcontinent,Communications Sample of Networks with OpenConnect Today

10 Cyber Supply Chain

• Growing overlay and multi-CDN strategies • Many symbiotic commercial and technical relationships

11 Trends

• New financial incentives (high-speed ad markets and super hi-def video) • Massive growth in traffic. Estimate CDN at 60% of traffic by 2014 • Growing focus on latency • All driving CDN to secondary cities

12 Trends

• Growing variety of edge boxes • Growing number of consumer providers with content as customers • Almost all providers in CDN build, buy or partner discussions • Roughly 1/4 providers pursuing build in our survey

13 DeepField

Big Data Analytics Software for Big Networks

14 www.deepfield.net

15