2020 RETAIL CALENDAR

More than just a calendar. Remind yourself what your customers want & need each month. Determine your monthly goal. Plan customer- centric marketing strategy or inspired social media content that delivers results.

C U S T O M E R ' S T H O U G H T S S U N M O N T U E W E D T H U F R I S A T

1 2 3 4 "New Year, New Me. #2020Goals" New Year's Day Public Holiday "Oh Sh*t. I spent more on my credit cards January Sales Continue than I thought over ." 5 6 7 8 9 1 0 1 1

Have you got your D C M M A R K E T I N G T I P : tickets yet to my e- commerce marketing essentials workshop?

Don't forget that Back to School sales are 1 2 1 3 1 4 1 5 1 6 1 7 1 8 not just about selling school supplies. Back to School Sales DCM E-commerce Parents will soon have more spare time Start Marketing Essentials again, so if your product is relevant this Workshop - Gold Coast could be an alternative way to gain cut- through. 1 9 2 0 2 1 2 2 2 3 2 4 2 5

Blue Monday DCM E-commerce DCM E-commerce Chinese New Year The Australian Open Marketing Essentials Marketing Essentials Y O U R M A R K E T I N G G O A L : Starts Workshop - Byron Workshop - Brisbane

2 6 2 7 2 8 2 9 3 0 3 1 Day Australia Day Public Back to School (NT, Holiday QLD, SA, VIC)

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C U S T O M E R ' S T H O U G H T S S U N M O N T U E W E D T H U F R I S A T

"I'm still paying that Christmas credit card 1 bill, so no shopping for me right now."

"Looks like I failed to keep my New Year resolutions again..." 2 3 4 5 6 7 8

USA Superbowl Back to School (WA) Back to School (ACT, Back to School (TAS) New York Fashion Week D C M M A R K E T I N G T I P : NSW) Starts

Galentine's Day is a chance to celebrate 9 1 0 1 1 1 2 1 3 1 4 1 5 your female friends instead of traditional Believe it or not, but New York Fashion Week Valentine's Day Galentine's Day February is when big Valentine's Day. Made famous from TV show Ends London Fashion Week businesses will start to Starts Parks & Recreation, it's growing in popularity plan their Christmas and perfectly aligns with #girlpower campaigns. movement. 1 6 1 7 1 8 1 9 2 0 2 1 2 2

London Fashion Week Ends Y O U R M A R K E T I N G G O A L :

2 3 2 4 2 5 2 6 2 7 2 8 2 9

Oh hello extra day, it's a leap year!

www.dearcharliemarketing.com | [email protected] MARCH

C U S T O M E R ' S T H O U G H T S S U N M O N T U E W E D T H U F R I S A T

1 2 3 4 5 6 7 "Finally got on top of my Christmas First Day of Autumn Sydney Mardi Gras We're 3 months into (WA) overspend, now time to start planning the year, it's a good holidays and more fun with family/friends time to review the year so far. for this year." 8 9 1 0 1 1 1 2 1 3 1 4 International Women's Canberra Day (ACT) Day Adelaide Cup (SA) D C M M A R K E T I N G T I P : 8 Hours Day (TAS) Labour Day (VIC)

Be mindful and avoid exploiting 1 5 1 6 1 7 1 8 1 9 2 0 2 1 International Women's Day for marketing Travel Click Frenzy Sale World Recycling Day International Day of gain. Please do celebrate your female St Patrick's Day Happiness colleagues & employees, but perhaps make a donation to charity or use your content to spread the right messages. 2 2 2 3 2 4 2 5 2 6 2 7 2 8

Y O U R M A R K E T I N G G O A L :

2 9 3 0 3 1

School Holidays Start (VIC)

www.dearcharliemarketing.com | [email protected] APRIL

C U S T O M E R ' S T H O U G H T S S U N M O N T U E W E D T H U F R I S A T

"So many public holidays this month. My 1 2 3 4 budget is going to be stretched." April Fool's Day Wedding season starts "Kids are off school again, no time to shop for myself." 5 6 7 8 9 1 0 1 1 World Health Day Daylight Savings End School Holidays Start Good Friday D C M M A R K E T I N G T I P : (QLD) School Holidays Start (Except QLD)

To provide the best customer experience, 1 2 1 3 1 4 1 5 1 6 1 7 1 8 make sure your customers know about your Easter Sunday Easter Monday Back to School (VIC) opening hours over the public holidays in advance. Remind them that they can shop online when your store is closed. 1 9 2 0 2 1 2 2 2 3 2 4 2 5 Back to School (NT, Earth Day ANZAC Day QLD) Y O U R M A R K E T I N G G O A L :

2 6 2 7 2 8 2 9 3 0

ANZAC Day (WA) Back to School (WA) Back to School (ACT, NSW, SA, TAS)

www.dearcharliemarketing.com | [email protected] MAY

C U S T O M E R ' S T H O U G H T S S U N M O N T U E W E D T H U F R I S A T

1 2 "I've actually not got a load on for a change. 3 1 Date TBC - Click Frenzy Looking forward to some time to treat Mayhem Sales myself."

3 4 5 6 7 8 9

May Day (NT) D C M M A R K E T I N G T I P : Labour Day (QLD) Star Wars Day

Don't forget that it's likely that dads will be 1 0 1 1 1 2 1 3 1 4 1 5 1 6 shopping on behalf of their kids for Mother's Mother's Day Day. Research shows that men prefer things straightforward and direct when shopping online. They wont' spend time browsing to find what they need. 1 7 1 8 1 9 2 0 2 1 2 2 2 3

UK FA Cup Final (Soccer) Y O U R M A R K E T I N G G O A L :

2 4 2 5 2 6 2 7 2 8 2 9 3 0

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C U S T O M E R ' S T H O U G H T S S U N M O N T U E W E D T H U F R I S A T

1 2 3 4 5 6 "I'm overwhelmed by all these EOFY offers Reconciliation Day (ACT) World Environment and sales. I don't know where to start or Western Australia Day Day (WA) where I'll get the best deal. What can I even 1st Day of tax-deduct?" 7 8 9 1 0 1 1 1 2 1 3

World Oceans Day D C M M A R K E T I N G T I P : Queen's Birthday (Except QLD, WA)

From a customer-experience POV there is 1 4 1 5 1 6 1 7 1 8 1 9 2 0 nothing more annoying that seeing a load of Winter and EOFY out of stock sale items on your website. Sales Usually Start Stay on-top of your stock management. Make it easy for customers to find what they want in the sale. 2 1 2 2 2 3 2 4 2 5 2 6 2 7

International Yoga Day Y O U R M A R K E T I N G G O A L :

2 8 2 9 3 0

School Holidays Start (NT, QLD, VIC) Wimbledon Tennis Starts (UK)

www.dearcharliemarketing.com | [email protected]

C U S T O M E R ' S T H O U G H T S S U N M O N T U E W E D T H U F R I S A T

1 2 3 4 "The kids are off school and the weather Christmas in July US Independence isn't great so I need inspiration for things to celebrations start Day do when I can't get outside." "Can't wait for again!" 5 6 7 8 9 1 0 1 1 School Holidays Start Talking about the D C M M A R K E T I N G T I P : (ACT, NSW, SA, TAS, Olympics later this month? WA) There are strict rules about how you can - check out my blog for info. Try asking your followers to comment their 1 2 1 3 1 4 1 5 1 6 1 7 1 8 favourite emoji on World Emoji Day as a fun World Emoji Day Back to School (QLD, Bastille Day Amazon Prime Day way to increase engagement across your VIC) social channels. More engagement = greater visibility via that dreaded algorithym. 1 9 2 0 2 1 2 2 2 3 2 4 2 5

Back to School (ACT, Back to School (NT) Tokyo Olympic NSW, SA, TAS, WA) Games Begin Y O U R M A R K E T I N G G O A L :

2 6 2 7 2 8 2 9 3 0 3 1

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C U S T O M E R ' S T H O U G H T S S U N M O N T U E W E D T H U F R I S A T

3 0 3 1 1 "Work is crazy busy this month, but it's OK, summer is just around the corner and it's going to be immense."

2 3 4 5 6 7 8

Bank Holiday (NSW) If you need tips on how to D C M M A R K E T I N G T I P : Picnic Day (NT) prioritise all the Christmas prep you have on - check out our blog!

As a retailer, although there are few key 9 1 0 1 1 1 2 1 3 1 4 1 5 dates in August, this month should be a frenzy of activity to line up all your marketing for the Golden Quarter (i.e. October - ) when sales are at their annual peak. 1 6 1 7 1 8 1 9 2 0 2 1 2 2

Y O U R M A R K E T I N G G O A L :

2 3 2 4 2 5 2 6 2 7 2 8 2 9

Tokyo Paralympic Games Begin

www.dearcharliemarketing.com | [email protected] SEPTEMBER

C U S T O M E R ' S T H O U G H T S S U N M O N T U E W E D T H U F R I S A T

1 2 3 4 5 "Time to get the back yard ready for better Father's Day weather & the school holidays. I can't wait 1st Day of Spring to spend more time outside."

6 7 8 9 1 0 1 1 1 2

New York Fashion D C M M A R K E T I N G T I P : Week Starts

Why not offer an online discount that's 1 3 1 4 1 5 1 6 1 7 1 8 1 9 active only during the time of game-play for RU OK Day New York Fashion London Fashion the partners of football mad fans? It'll give Week Ends Week Starts them something to do while their TV has been commandeered by their partners. Win- win, I say. 2 0 2 1 2 2 2 3 2 4 2 5 2 6

Oktoberfest London Fashion Friday before AFL School Holidays Start Week Ends Grand Final Y O U R M A R K E T I N G G O A L : (QLD, VIC)

2 7 2 8 2 9 3 0

AFL Grand Final Queen's Birthday (WA) World Coffee Day School Holidays Start (Except QLD, VIC)

www.dearcharliemarketing.com | [email protected] OCTOBER

C U S T O M E R ' S T H O U G H T S S U N M O N T U E W E D T H U F R I S A T

1 2 3 "Time for a spring clean. I've just dug out my Most big retailers will be summer wardrobe and it's in need of an launching Christmas this overhaul" month - are you ready? "Christmas in the shops... already?!" 4 5 6 7 8 9 1 0

Labour Day (ACT, NSW, Daylight Savings World Mental Health D C M M A R K E T I N G T I P : SA) Begins Day Queen's Birthday (QLD) Back to School (QLD) Back to School (VIC)

October is a tough month as people 1 1 1 2 1 3 1 4 1 5 1 6 1 7 generally hang onto their money for Back to School (ACT, November's big sales & the Christmas NSW, NT, SA, TAS, shopping season. If you can foster brand WA) loyalty throughout the year they're more likely to choose you when they do spend. 1 8 1 9 2 0 2 1 2 2 2 3 2 4

Y O U R M A R K E T I N G G O A L :

2 5 2 6 2 7 2 8 2 9 3 0 3 1

Halloween

www.dearcharliemarketing.com | [email protected] NOVEMBER

C U S T O M E R ' S T H O U G H T S S U N M O N T U E W E D T H U F R I S A T

1 2 3 4 5 6 7 "Too many sales and too many deals. Where Date TBC - Click Melbourne Cup do I start?" Frenzy Sales

"What is Singles Day and ?" 8 9 1 0 1 1 1 2 1 3 1 4

Singles Day D C M M A R K E T I N G T I P :

Get a landing page set up for November's 1 5 1 6 1 7 1 8 1 9 2 0 2 1 mega-sales well in advance (for SEO). Make sure your customers know what your offers are in advance and you have their email address to tell them to shop when the time comes. 2 2 2 3 2 4 2 5 2 6 2 7 2 8

Schoolies Start US Thanksgiving Black Friday Y O U R M A R K E T I N G G O A L :

2 9 3 0

Cyber Monday

www.dearcharliemarketing.com | [email protected] DECEMBER

C U S T O M E R ' S T H O U G H T S S U N M O N T U E W E D T H U F R I S A T

1 2 3 4 5 "December is just back-to-back with festivities. I need to find time (and money) 1st Day of Summer to do the Christmas shopping too?"

6 7 8 9 1 0 1 1 1 2 D C M M A R K E T I N G T I P :

Make sure it's super-clear what the cut-off 1 3 1 4 1 5 1 6 1 7 1 8 1 9 is for Christmas delivery on your website. It School Holidays Start School Holidays Start (QLD, SA) also doesn't hurt to remind people of your (TAS, NT, WA) Green Monday express delivery options closer to Christmas Free Shipping Day Day itsself. 2 0 2 1 2 2 2 3 2 4 2 5 2 6

Christmas Sales Start School Holidays Start Christmas Day (ACT, NSW, VIC) Y O U R M A R K E T I N G G O A L :

2 7 2 8 2 9 3 0 3 1

Boxing Day Public New Year's Eve Holiday Proclamation Day (SA)

www.dearcharliemarketing.com | [email protected] LOVED THIS CALENDAR? Don't forget to share snaps of it in use and tag @DearCharlieMarketing

Dynamic e-commerce marketing workshops and customer-centric marketing strategy that drives results.

www.dearcharliemarketing.com [email protected]