DOCSLIB.ORG

Video Game Streaming Trends Q3 2020

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Video Game Streaming Trends Q3 2020 VIDEO GAME STREAMING TRENDS REPORT Q3 - 2020 We provide Business Intelligence products OUR tailored to the needs of the organizations around SERVICES esports and the livestream scene. Stream Hatchet provides live streaming data analytics from the leading video game streaming sites to power data-driven solutions leading to innovation and growth web reports api through the aggregation of readily accessible data. Analytic Custom reports for esports Our API enables you to Stream Hatchet offers live streaming data analytics dashboards of the events, brand impact, build your esports solution solutions to game publishers, marketing and influencer live streaming games, sponsorship events using Stream Hatchet agencies, esports organizations, and brands to help them platforms and audience engagement infrastructure and data leverage their products or services across the gaming and esports industry through data-driven decisions. Methodology Stream Hatchet analyzes 6 million broadcasting channels daily across 20 unique platforms around the world, transforming around 2.5 Terabytes of data into 50,000 pieces of actionable analytics and business intelligence tool sets. WEEKLY STREAMING HOURS WATCHED ■ Weekly game streaming hours INCREASE 73% YOY watched have dramatically JAN 2019 - OCT 2020 | TWITCH, YOUTUBE GAMING, MIXER, AND FACEBOOK GAMING increased year over year 800M ■ Esports streaming hours had a large increase at the start of the 2020 2019 COVID-19 pandemic, but has maintained the momentum since 600M the return of traditional sports ■ The average weekly hours watched this year eclipsed ½ billion, a 73% increase from last year’s average 400M (291M) ■ Q4 is positioned to close off a record breaking year in streaming 200M with major esports events and fall video game release slate JAN MAR MAY JUL SEP NOV REPORT BY // STREAM HATCHET 3 HOURS WATCHED TOP WESTERN STREAMING PLATFORMS ■ The top game streaming platforms reached a total of 7.4B hours Q4 2019 - Q3 2020 | TWITCH, YOUTUBE GAMING, AND FACEBOOK GAMING watched this quarter 6B ■ YouTube Gaming experienced 5.1B the strongest growth with an 4.7B increase of more than 150 million hours in Q3 4B ■ Facebook Gaming is on track to 3.2B even bigger market shares after eclipsing 1B quarterly hours 2.7B watched 2B ■ In spite of securing partnerships 1.5B 1.7B with major influencers like Ninja 1.1B 1.02B and Shroud, Twitch decreased its 1.0B 0.97B quarterly hours watched by about 0.5B 0.6B 375M million 0 Q4 ‘19 Q1 ‘20 Q2 ‘20 Q3 ‘20 REPORT BY // STREAM HATCHET 4 TOP 10 GAMES IN STREAMING ■ League of Legends was the most watched game of Q3 with a Q3 2020 HOURS WATCHED | ON TWITCH, YOUTUBE GAMING, AND FACEBOOK GAMING sizeable portion of the viewership coming from its esports leagues League of Legends 543.2M ■ Mobile games continue to grow Fortnite 426.2M each quarter as PUBG Mobile and Garena Free Fire secured the third PUBG 416.6M Mobile and fourth spots on the list Garena 393.6M Free Fire ■ The Battle Royale genre maintains a large market share with three of Grand Theft 364.5M Auto V the top five games in Q3 COD Modern 304.8M Warfare ■ Party games like Among Us and Minecraft 261.7M Fall Guys have demonstrated that gaming audiences crave Among Us 231.8M personalities as much as they do skill CS:GO 211.8M Fall Guys 195.0M REPORT BY // STREAM HATCHET 5 TOP 5 FEMALE GAMING INFLUENCERS ■ Finishing in the #1 spot for female gaming influencers is Valkyrae, a Q3 2020 HOURS WATCHED | ON TWITCH, YOUTUBE GAMING, AND FACEBOOK GAMING variety streamer from esports organization 100 Thieves ■ Valkyrae streamed 13 unique game Valkyrae 6.1M titles this quarter ranging from Apex Legends to Dungeons and Dragons 서새봄냥 saddummy 5.3M ■ Three of the top female gaming influencers live in the United Pokimane 4.3M States, with the remaining from South Korea Jinnytty 3.8M lilypichu 3.2M REPORT BY // STREAM HATCHET 6 TOP 10 GAMING INFLUENCERS ■ Variety streamer, xQcOW, tops the charts as the most watched Q3 2020 HOURS WATCHED | ON TWITCH, YOUTUBE GAMING, AND FACEBOOK GAMING influencer of Q3 2020 ■ xQcOW streamed more than 100 xQcOW 41.5M unique game titles this quarter and Gaules 25.2M reached a peak audience of 124k viewers NICKMERCS 24.8M ■ NOBRU was the only YouTube AuronPlay 20.3M Gaming influencer to top the NOBRU 20.1M charts this quarter Rubius 19.3M ■ Live streaming continues to expand to global audiences with TimTheTatman 19.2M 4/10 creators living outside the loltyler1 17.4M United States summit1g 16.6M Asmongold 16.5M REPORT BY // STREAM HATCHET 7 TOP 5 ESPORTS EVENTS BY HOURS WATCHED ■ While many traditional sports leagues went offline due to Q3 2020 | ON TWITCH, YOUTUBE GAMING, FACEBOOK GAMING, AND AFREECA challenges with COVID-19, the esports industry quickly pivoted to remote events to capture LCK 2020 audiences Summer Season 33.3M ■ League of Legends – published by PMWL - Riot Games – continues to lead as Season 0: 33.2M the most popular global esports EAST title LEC 2020 Summer 28.9M ■ The two most popular esports Season events from Q3 originated from the Asia Pacific region LCS 2020 Summer Season 28.5M ■ League of Legends events were responsible for more than 64% of OMEGA the total hours watched of the top League 17.2M five events in Q3 REPORT BY // STREAM HATCHET 8 s streamhatchet.com REPORT BY // STREAM HATCHET 9.
Load more

Recommended publications
  • Sports & Esports the Competitive Dream Team
    SPORTS & ESPORTS THE COMPETITIVE DREAM TEAM JULIANA KORANTENG Editor-in-Chief/Founder MediaTainment Finance (UK) SPORTS & ESPORTS: THE COMPETITIVE DREAM TEAM 1.THE CROSSOVER: WHAT TRADITIONAL SPORTS CAN BRING TO ESPORTS Professional football, soccer, baseball and motor racing have endless decades worth of experience in professionalising, commercialising and monetising sporting activities. In fact, professional-services powerhouse KPMG estimates that the business of traditional sports, including commercial and amateur events, related media as well as education, academic, grassroots and other ancillary activities, is a US$700bn international juggernaut. Furthermore, the potential crossover with esports makes sense. A host of popular video games have traditional sports for themes. Soccer-centric games include EA’s FIFA series and Konami’s Pro Evolution Soccer. NBA 2K, a series of basketball simulation games published by a subsidiary of Take-Two Interactive, influenced the formation of the groundbreaking NBA 2K League in professional esports. EA is also behind the Madden NFL series plus the NHL, NBA, FIFA and UFC (Ultimate Fighting Championship) games franchises. Motor racing has influenced the narratives in Rockstar Games’ Grand Theft Auto, Gran Turismo from Sony Interactive Entertainment, while Psyonix’s Rocket League melds soccer and motor racing. SPORTS & ESPORTS THE COMPETITIVE DREAM TEAM SPORTS & ESPORTS: THE COMPETITIVE DREAM TEAM In some ways, it isn’t too much of a stretch to see why traditional sports should appeal to the competitive streaks in gamers. Not all those games, several of which are enjoyed by solitary players, might necessarily translate well into the head-to-head combat formats associated with esports and its millions of live-venue and online spectators.
    [Show full text]
  • Esports Live Broadcast: an Appealing Media for Business-To-Consumer Communication
    Internationale Betriebswirtschaft B.A. Hochschule Furtwangen University, Business School Supervised by Prof. Dr. Christoph Mergard eSports live broadcast: An appealing media for business-to-consumer communication A thesis submitted in fulfillment of the requirements for the degree of Bachelor’s of Arts in the faculty of economy by Daniel Fritz Matriculation number 248343 IBW 7 Pestalozzistr. 21 78176 Blumberg [email protected] June 2018 Table of contents Sworn Statement........................................................................................................................... II List of Figures ............................................................................................................................... III Abstract ........................................................................................................................................ IV Introduction .................................................................................................................................. 1 Scope of study ....................................................................................................................... 2 Literature review ........................................................................................................................... 4 Methodology ................................................................................................................................. 7 1. Examination of the eSports industry and eSport live broadcasts ............................................
    [Show full text]
  • Esports Marketer's Training Mode
    ESPORTS MARKETER’S TRAINING MODE Understand the landscape Know the big names Find a place for your brand INTRODUCTION The esports scene is a marketer’s dream. Esports is a young industry, giving brands tons of opportunities to carve out a TABLE OF CONTENTS unique position. Esports fans are a tech-savvy demographic: young cord-cutters with lots of disposable income and high brand loyalty. Esports’ skyrocketing popularity means that an investment today can turn seri- 03 28 ous dividends by next month, much less next year. Landscapes Definitions Games Demographics Those strengths, however, are balanced by risk. Esports is a young industry, making it hard to navigate. Esports fans are a tech-savvy demographic: keyed in to the “tricks” brands use to sway them. 09 32 Streamers Conclusion Esports’ skyrocketing popularity is unstable, and a new Fortnite could be right Streamers around the corner. Channels Marketing Opportunities These complications make esports marketing look like a high-risk, high-reward proposition. But it doesn’t have to be. CHARGE is here to help you understand and navigate this young industry. Which games are the safest bets? Should you focus on live 18 Competitions events or streaming? What is casting, even? Competitions Teams Keep reading. Sponsors Marketing Opportunities 2 LANDSCAPE LANDSCAPE: GAMES To begin to understand esports, the tra- game Fortnite and first-person shooter Those gains are impressive, but all signs ditional sports industry is a great place game Call of Duty view themselves very point to the fact that esports will enjoy even to start. The sports industry covers a differently.
    [Show full text]
  • Dreamhack Masters to Move Online – $300,000 Prize Pool Split Across
    DreamHack Masters to move online – $300,000 prize pool split across four regional competitions Confirmed Teams To Date Include Astralis, Ninjas in Pyjamas, ENCE, MIBR, 100 Thieves, TyLoo STOCKHOLM — DreamHack today announced that, due to the ongoing health and safety concerns in the world, and the interest of the safety and health of our players and staff, DreamHack Masters has been rescheduled and will move to an online format to fulfill our promise of bringing the Counter-Strike: Global Offensive (CS:GO) community the world's best CS:GO action. DreamHack Masters Spring will be split into two time periods: May 19-30, with the group stage of the regional championships in Europe and North America running parallel, and the playoffs taking place June 8-14. The other two regional championships, Asia and Oceania, will also run simultaneously from June 2-7. The total prize pool of $300,000 will be split between the four regions as follow: $160,000 for Europe; $100,000 for North America; $20,000 for Asia; and $20,000 for Oceania. Each region will run qualifiers running between April 16-20. “We’re very excited to move to an online format for DreamHack Masters Spring,” said Michael Van Driel, Chief Product Officer at DreamHack. “While not being able to compete on LAN is unfortunate, we’ve developed a structure to support teams, players and fans around the world. We look forward to a great competition, showing that the world of esports goes on as we're quick to adapt and find solutions for this new reality.
    [Show full text]
  • Read the Full Case Study Here
    Sales and support: [email protected] | +1 310-659-8999 THE OF GAMING Thriving Not Just Surviving The year 2020 will not be remembered as a kind one to most businesses. With a global pandemic, business-stifling lockdowns in response to the pandemic, and political and cultural upheaval in the US and abroad, most companies have thrown out the old measuring stick of business success—increasing their market share, growing their revenue, and achieving greater profits—and have embraced sheer survival as the only measurement that really matters in 2020. As the year winds down, continuing to meet payroll and attempting to carry out some semblance of business as usual is a marker of success. Other companies might say agree that include the likes of Scooter Braun, studio, the 15,000 square foot state- 2020 presented some pretty harsh Drake, Sequoia Capital, and Marc of-the-art facility in Los Angeles also challenges, but they might also point Benioff—they have professional teams serves as the 100 Thieves corporate out that those obstacles have actually competing in a number of different headquarters. Opened before the morphed into very real and long-term games, including League of Legends, pandemic lockdowns in Spring of 2020, business opportunities. In truth, only VALORANT, Call of Duty and Fortnite the facility has continued to tie together those savvy businesses which could Battle Royale. Being at the forefront of all corporate activities, especially the rapidly pivot, realign, and learn to Esports and gaming, 100 Thieves has content creation unit, and has provided thrive under these new conditions been able to translate the best of the much-needed technical capabilities to using cutting-edge technology are able gaming culture into a prominent lifestyle keep their multiple businesses moving to make such claims.
    [Show full text]
  • 'Apex Legends' Esports Tournament
    4/27/2021 FACEIT To Host $50,000 'Apex Legends' Esports Tournament May 27, 2019, 06:01pm EDT | 5,754 views FACEIT To Host $50,000 'Apex Legends' Esports Tournament Mike Stubbs Contributor Games Covering esports and influencers across the world. The Apex Legends esports scene is nally nding its feet. CREDIT: FACEIT FACEIT has announced the first ever officially licensed Apex Legends s e b esports tournament, which will have a massive $50,000 total prize pool and r o F feature some of the biggest organisations in the world. n o s ie The FACEIT Pro Series: Apex Legends competition will be a series of $5,000 k o o tournaments that will run over eight weeks. The remaining $10,000 of the C prize pool will go to the highest scoring team across the entire event. https://www.forbes.com/sites/mikestubbs/2019/05/27/faceit-to-host-50000-apex-legends-esports-tournament/?sh=52ae68387a9b 1/3 4/27/2021 FACEIT To Host $50,000 'Apex Legends' Esports Tournament The first event in the FACEIT Pro Series: Apex Legends kicks off at 2pm PST/5pm EST on May 31. After a brief break to allow for the ECS Season 7 CS:GO finals, the Apex Legends action will return on June 14, and continue on weekly until the final week on July 26. Each week’s tournament will last for four hours, with players having to secure more points in their matches than the other teams competing. FACEIT will of course be broadcasting the event, with CS:GO casters James Bardolph and Daniel ‘DDK’ Kapadia talking you through the action, along with other broadcast talent that is yet to be confirmed.
    [Show full text]
  • ESPORTSESPORTSOPPORTUNITYOPPORTUNITY Side of Esports, Which Makes Sponsorship More Directly Measurable
    THETHEESPORTSESPORTSOPPORTUNITYOPPORTUNITY side of esports, which makes sponsorship more directly measurable. But those aren’t the only differences between COMMON esports and more traditional sports sponsorships. While brands don’t have to toss out their sports sponsorship playbook, they do need to be aware of the unique attributes of esports and build out ESPORTS their plans accordingly. So, what does esports sponsorship look like? The esports ecosystem is complicated (see page 6-7). There are game publishers, leagues, SPONSOR competitions, platforms, teams/organizations and players/influencers. All may be looking for your sponsorship dollars. But for the sake of clarity, ACTIVATIONS this guide will examine the opportunity offered by esports organizations. Sometimes improperly referred to as teams, JERSEY PATCH esports organizations are essentially holding SPONSORSHIP companies that field teams across a variety Just like in European soccer or in the NBA, of different game titles and leagues. Among brands appear on player esports fans, these are the household names— jerseys when they play organizations like Team SoloMid (TSM), NRG, or practice on-camera. Optic Gaming, Team Liquid and Cloud9. Each of these organizations has teams across the different TWITCH leagues (like North American League of Legends, OVERLAY Inclusion of the sponsor NBA2K or the Overwatch League), but they all brand in regular Twitch represent the parent organization. It would be like influencer streaming. the Yankees and Red Sox having teams in MLB Teams often have as well as the NFL, NBA and NHL. This creates accounts that stream READY enormous fan equity. as much as 12 hours When working with these organizations, brands each day.
    [Show full text]
  • “Esports: a Phenomenon with No Sign of Game Over”
    “eSports: a phenomenon with no sign of game over” Sports were a big part of my upbringing and probably yours as well! Whether you are watching 36.6m basketball and baseball in the US, or tennis gamers of which and football in Europe, you are likely to feel the 6.5 million watch Bailey lasting impact of traditional sports. The problem eSports, according Morrow today is that viewer numbers for these sports to the British eSports VICE PRESIDENT Association VENTURE & are falling off a cliff. The average age of viewers GROWTH is increasing and the average number of people watching is dwindling. Broadcasters, publishers and content creators are turning elsewhere for growth, and the money is going where the young 35 years old is the people are – eSports. average age of gamers is, and It’s getting harder and harder to ignore the shake- a US survey shows up eSports is causing all around the world. The that 38% of people Fans share the gamers’ passion, on and offline numbers are impressive - there are currently 148 aged 50 and older million eSports enthusiasts worldwide. In 2019, play video games industry. In the US alone, eSports media revenues the industry will surpass $1 Billion. But this is are predicted to surpass $200 million in 2020, causing much more than just a shift in the video growing over 20% year-on-year… and that’s just games and tech industry; it’s a shift in culture. the start. eSports is disrupting the way younger generations “Traditional consume content, and its potential is only The professionalisation of competitive gaming is beginning to be explored in Europe.
    [Show full text]
  • Optimizing the Video Game Live Stream APPROVED
    Paycheck.exe: Optimizing the Video Game Live Stream ​ by Alexander Holmes A Thesis Submitted to the Faculty of the WORCESTER POLYTECHNIC INSTITUTE in partial fulfillment of the requirements for the Degree of Master of Science in Interactive Media and Game Development April 24, 2019 APPROVED: Dean O'Donnell, Thesis Advisor Jennifer deWinter, Committee Brian Moriarty, Committee 2 1.0 Abstract Multiple resources currently exist that provide tips, tricks, and hints on gaining greater success, or increasing one’s chances for success, in the field of live video streaming. However, these resources often lack depth, detail, large sample size, or significant research on the topic. The purpose of this thesis is twofold: to aggregate and optimize the very best methods for live content creators to employ as they begin a streaming career, and how best to implement these methodologies for maximum success in the current streaming market. Through analysis of a set of semi-structured interviews, popular literature, and existing, ancillary research, repeating patterns will be identified to be used as the basis for a structured plan that achieves the stated objectives. Further research will serve to reinforce as well as optimize the common methodologies identified within the interview corpus. 3 2.0 Table of Contents 1.0 Abstract 2 2.0 Table of Contents 3 3.0 Introduction 5 3.1 History of the Medium 5 3.2 Current Platforms 12 3.3 Preliminary Platform Analysis 14 3.4 Conclusion 15 3.5 Thesis Statement 15 3.6 Implications of & Further Research 16 4.0 Literature
    [Show full text]
  • V5.21 Patch Notes |
    IMAGE: IPSY IMAGE: V5.21 PATCH NOTES | NOTES V5.21 PATCH MAY 2021 REPORT NEW OWNERS, CELEBRITIES AND MORE BIG TAKEAWAYS PAGE 3 A quick summary of what stood out to us TABLE OF TRENDING PAGE 4 Trends we saw in the past month and the impact we expect them to have BRAND ACTIVATIONS PAGE 9 Interesting activations from some nonendemic brands OTHER IMPORTANTS PAGE 12 A hodgepodge of information from data to missteps PAGE 2 BIG TAKEAWAYS Large developers look to expand notoriety beyond their primary titles. Gaming organizations focus on diversity with new owners and partnerships. Industry events contemplate online versus in-person conventions as COVID-19 restrictions ease. MAY 2021 Celebrities from outside of gaming are using Twitch MAY 2021 to connect with new fans. IMAGE: NINTENDO MAY 2021 MAY 2021 PAGE 3 TRENDING NO.001 SECTION WHAT’S INCLUDED A collection of new and interesting things that caught our attention last month. IMAGE: 100 THIEVES EPIC GAMES PLANS FOR THE FUTURE IMAGE:EPIC GAMES WHAT HAPPENED Fortnite has made Epic Games one of the most well-known names in WHY IT MATTERS video games. While that continues to be true, Epic has no interest in If we just look at Fortnite we’ll see an ecosystem that’s built on experimentation being a one-hit wonder. They launched their Steam competitor in 2018 and a keen understanding of what the modern gamer wants. And while Fortnite along with securing a flurry of exclusive titles. Steam remains the 001 is the most well-known game in Epic’s arsenal, it’s not alone in that approach.
    [Show full text]
  • The Rise of Esports Investments a Deep Dive with Deloitte Corporate Finance LLC and the Esports Observer
    The rise of esports investments A deep dive with Deloitte Corporate Finance LLC and The Esports Observer April 2019 The rise of esports investments | Contents Contents Image - TEO Page 06 Page 22 Page 28 04 Executive summary This publication contains general information only and Deloitte Corporate Finance LLC and The Esports Observer are not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice 06 or services. This publication is not a substitute for such professional advice or services, nor should it be used as a Leveling up: the rise of basis for any decision or action that may affect your business. esports investment Before making any decision or taking any action that may affect your business, you should consult a qualified Esports investment has made professional advisor. significant strides in recent years as traditional investors join Deloitte Corporate Finance LLC and The Esports Observer venture capital in exploring many shall not be responsible for any loss sustained by any person who relies on this publication. of the diverse investment opportunities across the industry’s Copyright © 2019 Deloitte Development LLC. All rights diverse ecosystem. reserved. 01 The rise of esports investment | Contents Contents Page 32 Page 34 Page 38 25 29 34 The value of an esports Why Modern Times Group The rising power (and risk) of investment: an investor view made two of esports' best influencers in esports investments to-date Many investors will find the strong By recognizing
    [Show full text]
  • Past Esports Business Summit Attendees
    PAST ESPORTS BUSINESS SUMMIT ATTENDEES Account Manager, 100 Thieves Host for Call of Duty Esports, Activision Blizzard Director of Business Development, Founding Director of Global Partnerships & Sales, Activision Team, 100 Thieves Blizzard Esports Director of Partnerships, 100 Thieves Esports Partnerships, Activision Blizzard Esports Director of Production, 100 Thieves Director, Advantage Executive Producer / head of content, 100 Thieves VP, Business Development, Advantage Founder & CEO, 100 Thieves CEO / EVP Programming, ADVNCR Head of Partnerships, 100 Thieves Chief Brand Officer, SVP Partnerships, ADVNCR Partnerships Coordinator,, 100 Thieves Director of Sales and Service, AEG/T-Mobile President & COO, 100 Thieves.com, 100 Thieves Arena, AEG Producer, 100 Thieves Senior Vice President, Global Partnerships, AEG/T- Senior Marketing Manager, 100 Thieves Mobile Arena, AEG VP Finance & Operation, 100 Thieves Chief Strategy Officer, AEG Presents Business Development Manager, Rapid Threads, Senior Director of Marketing, Agua Caliente 166 Newport Dr Resort Casino Spa Director of Business Development, Rapid Threads, Community Clinical Psychologist, 166 Newport Dr AIM4TheHeart.org Principal, 361 Commission Allstars Engagement and Internal Branding, CEO, 4G44 Esports People & Culture, AirAsia International Sales Manager, 704Games Territory Manager, AJA Video Systems President, 704Games Innovation and Research Lab Instructor, QA Director, 704Games Alexander Dawson School at Rainbow Mountain Technical Director, 704Games VP, Alford Media Program
    [Show full text]