For Office Use Only
______Fiscal Year Recommendation No.
SECTION 1 APPLICATION FOR PROMOTION TO FULL PROFESSOR
2008-PRESENT
1. Name of Candidate: Yanick Rice Lamb
2. Present Rank: Tenured Associate Professor 3.Proposed Rank: Tenured Full Professor
4. School or College: Communications 5. Department: Media, Journalism and Film
6. Date of First Appointment at Howard University: August 2001
7. Date of Last Appointment at Howard University: August 2007
8. College or University Faculty Experience: Associate Professor and Interim Assistant Chair Howard University, Washington, DC Department of Media, Journalism and Film August 2013-Present
Associate Professor and Print/Online Journalism Sequence Coordinator Howard University, Washington, DC Department of Journalism August 2007-2013
Lecturer and Print/Online Sequence Coordinator Howard University, Washington, DC Department of Journalism August 2001-2007
9. HONORS, AWARDS AND OTHER DISTINCTIONS
• Proclamations from the Ohio House of Representatives and the Toledo City Council, 2014 • The History Maker: Included in Library of Congress as an Education Maker and as a Media Maker, 2013-Present • John A. Hartford/MetLife Foundation Journalism in Aging & Health Fellow, 2013-2014 • John Jay College Center on Media, Crime and Justice Fellow, 2013-2014 • AEJMC Council of Affiliates, Second Annual Industry Research Forum Award for “All the News That Fits on Tablets: An Analysis of News Consumption and Best Practices,” 2013 • National Association of Black Journalists, Salute to Excellence finalist, ADHD article, 2013 • National Association of Black Journalists, Salute to Excellence finalist “Stuck in the Hospital” investigative project on long-term care of the uninsured, 2012 • Health Performance Fellowship co-sponsored by the Association of Health Care Journalists and the Commonwealth Fund, 2010-2011 • National Association of Black Journalists, Salute to Excellence Awards for Special Report on the “State of Our Girls;” Specialized Reporting on colon health and Design, 2011
1 • Serve as adviser of HowardUniversityNewsService.com, which was honored by Society of Professional Journalists Mark of Excellence Awards: • Best Independent Online Student Publication, nationally and for Region 2, 2012 • Reporting, third place, Region 2 • Best Independent Online Student Publication in Region 2, 2011 • National finalist and first place in Region 2, Online In-Depth Reporting for eight-part food desert series, 2011 • Serve as adviser of 101 Magazine, which received the following honors: • Best Student Magazine, Region 2, Society of Professional Journalists Mark of Excellence Awards, 2012 • Best Profile AEJMC Student Magazine Awards, 2012 • National Association of Black Journalists, Salute to Excellence Awards for International Reporting, “Mapping AIDS,” and Design, 2010 • Ford Foundation/Unity Entrepreneurial Fellowship, July 2010 • Dow-Jones/Western Kentucky University Multimedia Fellowship for HBCU Faculty, August 2010 • Nominated two Howard students who were selected as 2009 and 2010 National Association of Black Journalists Student of the Year • National Association of Black Journalists, Salute to Excellence Awards for Mental Health Series and Design, 2009 • Dow-Jones/Western Kentucky University Multimedia Fellowship for HBCU Faculty, August 2009 • National Association of Black Journalists, Salute to Excellence Awards for Multiple Sclerosis Series and Design, 2008
10. MEMBERSHIP AND OFFICES IN LEARNED OR PROFESSIONAL SOCIETIES • American Society of Magazine Editors, 1999-Present • ASME/Magazine Publishers of America, advisory board member for multicultural group of students in Project Masthead, 2008 • National Magazine Awards, Screening Judge, 2001, 2008 and 2013 • Association for Education in Journalism and Mass Communications, 2006-Present • Editorial Board, Journal of New Media and Magazine Research • Reviewer for the Magazine Division • Division Memberships: Commission on the Status of Minorities, Magazine, Media Management & Economics, Newspaper & Online News • Association of Health Care Journalists, mentor and workshop facilitator, 2007-Present • Black College Communication Association, 2003-Present • Center for Health Media and Policy, National Advisory Council, Hunter College, City University of New York, 2011-Present • National Association of Black Journalists, 1980-Present • Digital Journalism Task Force, Professors Task Force • Salute to Excellence, Judge for newspaper and magazine awards competition, April 2013 • Salute to Excellence, Judging Captain for newspaper and magazine awards competition, April 2009 • Salute to Excellence Judge, Enterprise Reporting, 2003 • Salute to Excellence, Features Judging Coordinator, 1993 • New York Association of Black Journalists, Lifetime Member, 1984-Present • Advisory Board, 2013-Present • President, 1987-1988, 1992-1995 • Mentored new president, 2001 • Awards Competition, Magazine Judging Coordinator, 2003 • Online News Association, Educators Task Force, 2010-Present • Society of Environmental Journalists, 2011-Present • Society of Professional Journalists, 1978-Present • Washington Association of Black Journalists, 1997-Present
2 11. PUBLICATIONS (SEE APPRAISALS OF THE WORK LISTED HERE IN SECTION 12)
Major Productions
1. Research and development of FierceforBlackWomen.com, a health and wellness website that fills a void and addresses disparities by targeting African-American women age 35 and older. The site was a finalist for a grant from the International Media Women Foundation and is under consideration for a grant from the UNITY/Ford Foundation.
2. Research and development of Fully-Connected.com, website fills a void by connecting people of African descent throughout the diaspora with a focus on bridging gaps and stereotypes in the United States. The site was a finalist for grants from J-Lab, the International Media Women Foundation and UNITY/Ford Foundation.
3. Research and development of 101 Magazine and website, targeted to a multicultural audience of undergraduate and graduate students between the ages of 18 and 29. The premiere issue won first place as Best Student Magazine in Region 2 of the Society of Professional Journalists. AEJMC also awarded a first place award to a 101 profile in Summer 2012.
4. Lamb, Y.R. (2005-2011). Heart & Soul. Served as editorial director and associate publisher on a consulting basis of the leading health magazine for 1.5 million African Americans, providing public service journalism that was literally a matter of life or death. Black women have the highest mortality rate for breast cancer and account for 68 percent of new HIV/AIDS cases—23 times the rate for white women. Our award-winning work included special reports on multiple sclerosis, mental health, addiction, colon health, obesity and the state of black girls. Medical professionals considered Heart & Soul an effective tool to educate the public and aid in reversing disparities.
5. Lamb, Y.R. (2011), Stuck in the Hospital: Discharge Delays Leave Some Chronically Ill Patients Waiting Weeks and Months for Long-Term Care. Principal Investigator of a year-long special project examining why uninsured and underinsured patients are hard to place in long-term care. This was one of four projects in a Health Performance Fellowship sponsored by the Association of Health Care Journalists and the Commonwealth Fund. Medical professionals, public officials and investigative journalists at ProPublica and elsewhere praised Stuck in the Hospital for shedding light on an under- reported topic. This project, which included multiple articles, was a finalist for a Salute to Excellence Award from the National Association of Black Journalists. The New York Times followed my lead by publishing its own versions, “Stuck in the Bed for 19 Months at Hospital’s Expense” and “Nowhere to Go, Patients Linger in Hospitals, at a High Cost.” An NBC News
3 producer consulted with me a few times for advice for a similar story that appeared on “Rock Center With Brian Williams.”
6. Research and coverage of the Patient Protection and Affordable Care Act. One of a few African American journalists covering the three-day arguments at U.S. Supreme Court. Also participated in White House and National Press Foundation briefings. Covered stories for a variety of publications and websites before, during and after the hearings that were also highlighted in my classes at Howard University: • “Day One: Supreme Court Health Reform Arguments, Afro-American Newspapers, http://www.afro.com/sections/news/national/story.htm?storyid=74501, March 26, 2012. • “Day Two: Supreme Court Mixed on Minimum Coverage Mandate, Afro- American Newspapers, http://afro.com/sections/news/national/story.htm?storyID=74504, March 27, 2012. • “Day Three: Supreme Court Wraps Up Arguments on Health Reform, Afro-American Newspapers, http://www.afro.com/sections/news/national/story.htm?storyID=74542, March 29, 2012. • “What’s at Stake for Black People in Healthcare Fight,” BlackAmericaWeb.com http://www.blackamericaweb.com/?q=articles/news/the_state_of_black_a merica_news/38561 and The Black Daily: An Internet Newspaper for Black America, http://theblackdaily.com/2012/03/whats-at-stake-for-black- people-in-healthcare-fight.html, March 30, 2012. • Breaking News Alert: “Supreme Court Upholds Obama’s Health Reform Plan,” http://www.blackamericaweb.com/comment/10622, June 28, 2012. • “Supreme Court Ruling Gives Americans a Prescription for Better Health,” http://www.blackamericaweb.com/news/national-news/supreme-court- ruling-gives-americans-prescription-better-health, June 28, 2012. • “What the Affordable Care Act provides for breast cancer” http://thegrio.com/2013/10/03/what-the-affordable-care-act-provides-for- breast-cancer/, Oct. 3, 2013
Refereed Book Chapters
7. Langmia, K., Tyree, T.C.M., O’Brien, P. and Sturgis, I., eds. Social Media: Pedagogy and Practice. Lanham, MD: Rowman and Littlefield, Ltd.: “The Seven Sisters and Their Siblings Go Digital: An Analysis of Women’s Magazine Content on Websites, iPads and Cell Phones,” with Kendra Desrosiers, MBA 8. Abrahamson, David and Prior-Miller, Marcia, eds. The Future of the Magazine Form: Research Perspectives and Prospects. New York: Peter Lang
4 Publishing: under contract. Chapter 14, “Magazines and Consumer Lifestyle: Esteem and Enjoyment, Influence and Appetite.” 9. Hamlet, J. and Means Coleman, R.R. (2009) Fight the Power! The Spike Lee Reader. New York: Peter Lang Publishing Inc., “Spike Lee as Entrepreneur: Leveraging Forty Acres and a Mule,” pages 383-398.
Other Invited Chapters/Essays
10. Haternation: How Racism & Incivility Are Dividing Us, contributed two essays on the Affordable Care Act and “The Art of the Diss” to political e-book pegged to the 2012 presidential election edited by Neil Foote, University of North Texas (October 2012) 11. BET on Black: African-American Women Celebrate Fatherhood in the Age of Barack Obama, edited by Kenrya Rankin Naasel, Contributed “Daddy, My Brother Barack and Me.” (Memphis: Kifani Press, October 2013).
Refereed Articles
12. Lamb, Y.R. Supplementing the News: An Industry-Based Description of Magazine Supplements in the Black Press 1950-2000. Journal of Magazine and New Media Research, October 2009
13. Lamb, Y.R.; Sturgis, I.; and Fancher, C.B., Teaching converged media through news coverage of the 2008 US Presidential election and inauguration, Asia Pacific Media Educator, 20, 2010, 91-102. Also available at: http://ro.uow.edu.au/apme/vol1/iss20/9
14. “All the News That Fits on Tablets: An Analysis of News Consumption and Best Practices,” Association for Education in Journalism and Mass Communication http://www.aejmc.org/home/2013/08/industry-research-2/, August 2013
Refereed Journal Articles (Under Review)
15. “Evelyn Cunningham: The Pittsburgh Courier’s Lynching Editor,” under review by Journal of Women’s History. I’ve also been invited to submit a chapter on this topic to a book titled To Make the World Better, edited by Dorothy Gilliam, former columnist of the Washington Post, and Angela Dodson, an editor at Diverse Issues in Higher Education, formerly of the N.Y. Times and Black Issues Book Review.
A Collection of Creative Works This section includes individual articles, five collections that are being submitted as the equivalent of five articles and other creative work.
16. “In Death, New Life: The discovery of unknown graves at the University of
5 Virginia reveals the institution’s brush with slavery,” The History Channel Magazine, March/April 2013 17. “Why Good Boys Get a Bad Rap: Understanding ADHD,” Ebony, June 2012 18. “Shari Headley Stars at Home and in the Community” http://fierceforblackwomen.com/2014/06/10/shari-headley-stars-at-home-and- in-the-community/, June 10, 2014 19. “Sweetie Pie’s Recipe for Business” http://fierceforblackwomen.com/2014/03/13/sweetie-pies-recipe-for-business/, March 13, 2014 20. “No More Rain in Angie’s Cloud,” cover story on singer Angie Stone’s experience with diabetes, Heart & Soul, October/November 2008 21. Research and Reporting on Health and Fitness • “Charita Smith: 150 Pounds Lighter With a New Life” http://fierceforblackwomen.com/2014/07/16/charita-smith-how-she- dropped-150-pounds-and-got-a-new-life/, July 16, 2014 • “Go Outside and Play!” http://fierceforblackwomen.com/2014/06/13/fierce-fridays-go-outside- and-play/, June 13, 2014 • “Health News: Fighting Fat, Sleepy Kids, Stress & Junk Food” http://fierceforblackwomen.com/2014/05/05/health-news-fighting-fat- sleepy-kids-stress-junk-food/, May 5, 2014 • “Color Your Life Green — Even If You’re a Plant Assassin” http://fierceforblackwomen.com/2014/05/02/fierce-fridays-color-your- life-green-even-if-youre-a-plant-assassin/, May 2, 2014 • “A Push to Live Longer” http://fierceforblackwomen.com/2014/01/28/a- push-to-live-longer/, Jan. 28, 2014 • “Health News: Tis the Season to Zip Your Lips on Your Cousin’s Hips” http://fierceforblackwomen.com/2013/12/11/health-news-tis-the- season-to-zip-your-lips-on-your-cousins-hips/, Dec. 11, 2013 • “Black teens binge drink less, exposed more” http://thegrio.com/2013/09/16/black-teens-binge-drink-less-exposed- more/, Sept. 16, 2013 • “Fewer parents circumcising boys” http://thegrio.com/2013/08/22/fewer-parents-circumcising-boys/, Aug. 22, 2013 • “New Screening Tool for ADHD” http://thegrio.com/2013/07/29/new- screening-tool-for-adhd/, July 29, 2013 • “Coping With the Aftermath of the Boston Tragedy,” http://thegrio.com/2013/04/17/coping-with-the-aftermath-of-the-boston- tragedy/, April 17, 2013 • “Are Our Babies Getting Too Much Salt?” http://thegrio.com/2013/04/12/are-our-babies-are-getting-too-much- salt/, April 12, 2013 • “Do You Go to Extremes to Get Fit?” http://thegrio.com/2013/05/13/do- you-go-to-extremes-to-get-fit/, May 13, 2013
6 . “Terrified by Tumors,” Heart & Soul, October/November 2010. Also posted at http://www.heartandsoul.com/2010/12/terrified-by-tumors/ . “Blazing a Path for Other Women to Follow,” profile of Janine Austin Clayton, M.D., scientist and deputy director of the Office of Women’s Health at the National Institutes of Health, Howard Magazine, Spring 2010. . “Heart to Heart” bimonthly column, Heart & Soul, 2008 to 2011 . Guest Commentary: “Obama Aside, We Still Need Black History Month,” one of four university educators (including the president of Bennett College) invited to write a guest column on Black History Month for BlackAmericaWeb.com, https://www.blackamericaweb.com/?q=articles/news/moving_america_ne ws/7081/1, Feb. 23, 2009 . Guest Commentary: “The Content of Our Character, for King Day 2008, Afro-American Newspapers, http://afro.com, January, 2008 . “The Content of Our Character: Everyone Has the Potential to Make a Difference, for anniversary of the Rev. Dr. Martin Luther King Jr.’s assassination, Politics in Color, http://www.politicsincolor.com/articles/opinions/04/04/2008/the-content- our-character.html, April 4, 2008 . “Evelyn Cunningham: A Witness to History,” Heart & Soul website, http://www.heartandsoul.com/2010/04/evelyn-cunningham-a-witness-to- history/, April 28, 2010 . “Diversity Toolbox: You Have to Circulate to Percolate,” Society of Professional Journalists Source Book, http://www.spj.org/dtb6.asp . "Heart to Heart" With U.S. Rep. John Conyers,” http://www.heartandsoul.com and http://conyers.house.gov/index.cfm?FuseAction=News.PressReleases&C ontentRecord_id=bd86bd4b-7e9c-9af9-715e- a24831edfe1d&Region_id=&Issue_id=, March 28, 2008 22. Research and Reporting on Social Issues and Politics • “D.C. Mayor’s Wal-Mart Bill Veto Intensifies Minimum Wage Debate” http://www.afro.com/sections/news/afro_briefs/story.htm?storyid=7974 3, Sept. 13, 2013 (spot news) • “Texas Leads U.S. in Execution of African Americans” http://www.afro.com/sections/news/afro_briefs/story.htm?storyid=7935 4, Aug. 7, 2013 • Trayvon Martin Case Fuels Anxiety for Black Moms http://www.afro.com/sections/news/afro_briefs/story.htm?storyid=7922 9, July 24, 2013 • “School Daze With Obama and Romney,” Afro-American Newspapers, http://www.afro.com/sections/news/national/story.htm?storyid=75129, May 30, 2012. 23. Research and Reporting on Technology • “Digitally Speaking,” columns on apps, Howard Magazine, Summer 2012 • Column on apps, Summer 2012
7 • Column on column on social media, co-authored with Ingrid Sturgis, Winter 2012 24. Research and Reporting on Lifestyles and Other Features • “Can’t or won’t Get Away? Take a Staycation,” http://fierceforblackwomen.com/2014/08/29/fierce-fridays-cant-or-wont- get-away-take-a-staycation/, Aug. 29, 2014 • “Remembering Rudy Dee” http://fierceforblackwomen.com/2014/06/13/remembering-ruby-dee/, June 13, 2014 • “Women’s History Month Salute to Tennis Pioneer Althea Gibson” http://fierceforblackwomen.com/2014/03/28/womens-history-month-salute- to-tennis-pioneer-althea-gibson/, March 28, 2014 • “An Addict comes Clean on National Popcorn Day” http://fierceforblackwomen.com/2014/01/19/an-addict-comes-clean-on- national-popcorn-day/, Jan. 19, 2014 • “The G Word: Grandmas Who Don’t Want to Be Called Grandma,” for the companion site of the nationally syndicated “Tom Joyner Morning Show,” http://www.blackamericaweb.com/life-style/family/g-word-grandmas-who- don’t-want-be-called-grandma, Sept. 7, 2012. • “Dark Girls” Documentary: Black Impediments to Accepting Why Black is Also Beautiful, Afro-American Newspapers http://www.afro.com/sections/arts_entertainment/movies/story.htm?storyid =73835, Jan. 21, 2012 25. Research and Reporting on International AIDS Conference • “International AIDS Conference: End of Epidemic Is in Sight — With Lots of Work,” http://www.blackamericaweb.com/life-style/health-and- wellness/international-aids-conference-end-epidemic-sight-—-lots-work, Aug. 6, 2012. • “Turning the Tide on AIDS in D.C.,” Afro-American Newspapers, http://www.afro.com/sections/news/washington/story.htm?storyid=75765, Aug. 1, 2012.
26. Re-launching, repositioning and advising HUNewsService.com. The destination site and news service specializes in hyper-local coverage with senior correspondents assigned to each of Washington’s eight wards. The news service is a meritorious special project of an academic and professional nature that exceeds normal expectations of teaching and supervision of co- curricular programs with its round-the-clock news cycle. Under my direction, HUNewsService.com has also achieved national recognition and awards.
Pending Research and Refereed Papers Presented at Conferences
27. “All the News That Fits on Tablets: An Analysis of News Consumption and Best Practices,” one of three proposals selected by the AEJMC Council of Affiliates for the Second Annual Industry Research Forum Award; presented
8 at national AEJMC conference in Washington, D.C. (August 2013). (Also see Publication No. 14.) 28. “The Seven Sisters and Their Siblings Go Digital: An Analysis of Women’s Magazine Content on Websites, iPads and Cell Phones,” 37th Annual AEJMC Southeast Colloquium, hosted by the Department of Communication at Virginia Polytechnic Institute and State University (March 2012). (Also see Publication No. 7.) 29. “Evelyn Cunningham: The Pittsburgh Courier’s Lynching Editor,” presented at American Journalism Historians Association conference in Seattle, Washington (October 2008) and at the School of Communications Student and Faculty Research Forum in Celebration of the Inauguration of Howard University President Sidney A. Ribeau (April 2009). One AJHA reviewer recommended my article for the J. William Snorgrass Award for outstanding minority-journalism research paper and the Maurine Beasley Award for outstanding women’s history research paper. Under review by the Journal of Women’s History. (Also see Publication No. 15.) 30. “Rising to the Top: Determinants of Success Among Online Campus Newspapers,” invited paper for Issues and Challenges Facing Campus Media by AEJMC Scholastic Journalism Division, Denver, Colorado (August 2010). 31. “Getting Readers to Click: The Role of Social Media and Copy Editing,” one of three among 49 presentation proposals selected for AEJMC session on Social Media in the Classroom” (August 2010). 32. “Supplementing the News: The History of Weekend Magazines for African Americans,” invited paper for History of Magazines in the 20th Century by AEJMC Magazine Division, Chicago, Illinois (August 2008). Published by AEJMC’s Journal of Magazine and New Media Research in October 2009. (Also see Publication No. 12.)
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12. APPRAISAL OF PUBLICATIONS (Complete for each publication)
CANDIDATE’S STATEMENT
Publication No. 1
Creative Works: Major Production
Title: FierceforBlackWomen.com
Co-Principal Investigator and Co-founder: Lamb, Yanick Rice
Contribution I’ve been involved in research and development of digital network that addresses health disparities by targeting African-American women age 35 and older. The core of the network is a health and wellness website, FierceforBlackWomen.com, which will be supplemented by apps, face-to-face interaction and social media. Fierce also puts us at the forefront of digital media entrepreneurship at a time when African Americans are woefully under-represented and overlooked.
Synopsis Fierce is an exciting, digital network that fills a void in the media landscape by helping busy, dynamic black women in the prime of their lives be healthy, fit and fabulous. Healthy women mean healthy families and healthy communities. It’s literally a matter of life or death in many cases. Fierce is the media medical home to help women and their families break the cycle.
Impact/Recognition As a major production, my research and development of FierceforBlackWomen.com meets criteria No. 8 set forth on pages 6 and 7 in the Department of Journalism’s APT Philosophy as an Exemplary Creative/Professional Activity: 8. Development or application of technology for communication enterprises or for the educational community, including new and existing websites; regularly maintained and nationally recognized web logs (blogs) and video logs (vlogs)
FierceforBlackWomen.com is revolutionary because women’s magazines and websites tend to focus disproportionately on beauty, fashion and entertainment. In this youth- obsessed world, they are also lacking in content and images featuring black women who are 35 and older. For years, women have been asking us to develop the equivalent of a “black More magazine.” (More focuses primarily on white women over 40.)
No other media outlets offer the in-depth, journalistic analysis on health and well-being that Fierce provides, along with consistent access to leading health experts, such as those on the advisory board. For example, Fierce is running a three-part series on fibroids, an under-covered topic that greatly affects African American women. If and
10 when other news outlets report on fibroids, it’s just one article that skims the surface. This series also launches “Living Well: Fierce Reports on Black Women’s Health.” We are also partnering with a non-profit to increase the number of in-depth reports and to train journalists in covering black women’s health. The goal of the partnership is to raise the representation and expertise of African Americans in health journalism, broadening coverage of health disparities, and offsetting myths and stereotypes.
Fierce was a finalist for a grant from the International Media Women Foundation, and it is competing for a $20,000 grant from the NewU program sponsored by the Ford Foundation and Unity.
Since November 2013, we have been conducting an open beta test of Fierce to gauge response and determine the best way to develop the network. The site is gaining traction and has been well received by women and the health community.
Initial indicators: • 10,000 unique web visitors • Leading health partners such as the National Black Women’s Health Imperative and the American Heart Association • 4 million Facebook and Twitter impressions • 945k Outbrain impressions
What Fierce women are saying: • “Congratulations! You’ve created a wonderful site!” • “Engaging, inspiring, necessary.” • “This is excellent and has been missing from the market for us!” • “Beautiful!” • “This new venture is so exciting — and welcomed! I look forward to watching it grow and prosper.”
CANDIDATE’S STATEMENT
Publication No. 2
Creative Works: Major Production
Title: Fully-Connected.com — Connecting Dots; Connecting People
Co-Principal Investigator and Co-founder: Lamb, Yanick Rice
Contribution I’ve been involved in research and development of Fully-Connected.com, a website that is intended to fill a void by connecting people of African descent throughout the diaspora with a focus on bridging gaps and stereotypes in the United States.
11
Contribution Fully-Connected.com also puts us at the forefront of digital media entrepreneurship at a time when African Americans are woefully under-represented and overlooked.
Synopsis Fully-Connected.com offers a new vision in digital media. It combines interactive journalism and social networking to connect native-born and foreign-born blacks in America. We will help them share their stories and connect the dots, whether from Watts to Washington or Atlanta to Accra. With a focus on mobile, location technology and apps, Fully-Connected.com will deliver a playlist of real-time news via broadband devices. We will also train journalists and incorporate crowd-sourcing tools to help citizens who want to tell multimedia stories about their communities and global roots.
This audience constitutes a fast-growing community that has received little attention. Interactive journalism and social media will allow them to help set the news agenda. Through innovative use of Skype, Google Hangouts, mini audio and video documentaries, data visualization and crowd-sourcing, and other open source tools we will go beyond drive-by reporting of coups and crises that is far too typical in coverage of the Diaspora.
We will connect the residues of oil spills in the Gulf of Mexico to those in Nigeria, examine the disparities in addressing the Ebola virus, follow black sailors from the Mediterranean to the South Seas, talk to black Libyans in an unfriendly homeland, look at the other side of Soweto and taste Danielle’s Desserts, owned by a Haitian-American in suburban Virginia.
Impact/Recognition As a major production, my research and development of Fully-Connected.com meets criteria No. 8 set forth on pages 6 and 7 in the Department of Journalism’s APT Philosophy as an Exemplary Creative/Professional Activity: 8. Development or application of technology for communication enterprises or for the educational community, including new and existing websites; regularly maintained and nationally recognized web logs (blogs) and video logs (vlogs)
Fully-Connected.com is innovative and important, because it is filling a gaping void. The number of foreign-born blacks in the United States has mushroomed from 125,000 in 1980 to 2.8 million in 2005. However, mainstream news outlets have often ignored this vibrant, growing community and lost its trust. We will fill the void, meeting the demand for cutting-edge content that enlightens, empowers and entertains. We will paint a fuller portrait while connecting our readers to foster understanding and shared solutions to common problems.
Many black immigrants have adapted to being in the United States, but still want to maintain a connection to their ancestral homes, be it Haiti, Nigeria, Jamaica or Ethiopia. They keep a foot in both worlds. Fully-Connected.com can help them do that, while
12 breaking down silos across cultures — hence the tagline “Connecting Dots; Connecting People.”
Fully-Connected.com was a finalist for grants from J-Lab, the International Media Women Foundation and UNITY/Ford Foundation.
CANDIDATE’S STATEMENT
Publication No. 3
Creative Works: Major Production
Title: 101 Magazine
Principal Investigator, Founder and Lead Adviser: Lamb, Yanick Rice
Published by Howard University
Contribution 101 Magazine is a major undertaking that qualifies as a major production. It requires the same intensity of research and development as a national consumer magazine for which I successfully served as founding editor. (I have gone above and beyond expectations as adviser for the Howard University News Service, and I’m a former adviser to The Hilltop as a twice- weekly and daily publication. 101 requires even more effort, especially during its R&D phase.)
101 is significant for many reasons. First and foremost, it serves as a training ground to help increase media ownership across lines of race, ethnicity and gender in accordance with the University’s push toward entrepreneurship in recent years. Similarly, it will also help to diversify staffing and management in magazine publishing, a field that is far less integrated than newspapers, radio and television — so much so that it has traditionally been reluctant to release demographic figures. And at Howard, 101 is helping to fill a void by meeting the demand of students across disciplines who are clamoring for instruction and opportunities in magazine publishing, including digital media components. Students are not only interested in working at magazines, but also in starting their own companies. To that end, they are gaining hands-on experience in developing an international business targeted to undergraduate and graduate students of all backgrounds.
Role I have conducted extensive research on the state of diversity in magazine publishing, magazine journalism curriculum at peer institutions, new magazine launches, and the various types of magazines targeted to college students and other young adults. As I result, I conceived an idea to develop a self-sustaining publication that would combine research and experiential training to prepare diverse students for all facets of magazine publishing.
This would also help address the needs of the growing number of students majoring in journalism, advertising, public relations, business, law and other areas who are interested in starting or working for magazines.
13 With my experience in launching and re-launching national magazines, I began this endeavor with a clear understanding of the intensive research, foundational work, challenges and action steps. This includes curriculum development, print and digital content, photojournalism, design, marketing, public relations, web development, content management systems, mobile technology, applications (apps), circulation, distribution, advertising, fundraising and other forms of revenue generation that will benefit the magazine as well as the Department of Media, Journalism and Film over time.
I have developed magazine modules that I’ve implemented in my various classes. Although students often grumble about group projects, they have enjoyed working in teams to plan issues of 101. For the final project in my Interactive Editing class (aka Copy Editing), students are required to research an article idea of national or international interest, identify a non-Howard writer, explain the idea in an assignment letter to the writer and plan multimedia. They must monitor writing and production deadlines, edit various drafts of the story and upload the multimedia package to 101’s website. This is a real-life assignment that they could expect to carry out on a magazine staff. As a result of 101 and in response to student demand, we began offering a magazine section of Reporting & Writing. It has been exciting and rewarding to teach this class along with my upper-level Interactive Feature Writing course. I’ve developing both as lab courses for 101, along with Interactive Editing. I also pair the editors and reporters in my classes to foster peer and experiential learning.
Scope 101 is perhaps one of the most ambitious magazine ventures on the collegiate level. It has the potential to position Howard University as a leader in magazine publishing and digital media management for diverse audiences. 101 is a general-interest magazine that knows how to have fun, when to be serious and what it takes to hold the attention of 18 to 29-year-old students who are busy chasing their dreams. 101 has an urban sensibility with a global outlook. Although based in the United States, 101 strives to offer a world view with a mix of domestic and international topics. It includes news, features, analysis, commentary, service and trend pieces; profiles; and gazettes. The feature well will include engaging articles of various lengths and the best in narrative journalism on a collegiate level.
101 will serve a diverse group of men and women who want to stay in the know about issues that affect their lives. They are intelligent, progressive and upwardly mobile. They want more than the standard fare being offered in other magazines targeting them, because there is more to the hip-hop generation than hip-hop, as one student explained.
Application of Theory 101 Magazine covers all four areas of my research agenda — employment, management, entrepreneurship and coverage as they relate to diversity in digital and print media. It allows me the opportunity to merge my journalism experience with the management theories that I learned in the MBA program at Howard and to infuse both into my scholarship and teaching. It’s crucial that our undergraduate and graduate students understand the business implications that impact journalism, especially since so many of them want to start or work for magazines. Through 101 Magazine, students are gaining an eye-opening experience on what it takes to achieve their goals and the realities of running a magazine — or any business.
Scholarly research as it pertains to racial and ethnic groups in magazine publishing is sorely lacking. My experiences in magazine publishing — especially in light of the revolutionary changes in journalism — has demonstrated the importance of focusing on entrepreneurship and
14 management, as well as the need to research magazines as the cornerstone of digital media operations.
Historical descriptive analysis of magazines targeted to young adults, industry-based descriptions and business-related theories informed my needs assessment and preparation of the business plan. I also examined magazine curricula at accredited journalism programs, census figures, college enrollment, statistics on minority spending power and data on 101’s competitive set, including circulation, advertisers, ad rates and the number of editorial pages.
As a result, I was able to propose a CPM (cost per thousand readers), potential client base and distribution model. Based on demographic projections, marketing data and spending patterns, I determined that a multicultural audience of 18 to 29-year-olds would be ideal. Additionally, it would force Howard University students and contributors from other schools to step out of their comfort zones to prepare them for the reality of serving broader audiences at various points in their careers. When I worked at the New York Times and Child magazine, for example, I had to develop a broad base of contacts and propose ideas that resonated with a diversity of readers. While the prototype issue of 101 is a step in that direction, students are learning that they must push harder and go deeper.
Circulation and distribution will grow to accommodate our readership of undergraduate and graduate students at a variety of colleges and universities, large and small, public and private, from the Ivy League to HBCUs. The pool of interested contributors has included students from the University of Georgia to the University of King’s College in Halifax, Nova Scotia. We are also developing contacts in Europe, the Caribbean, Asia, South Africa and other parts of the continent.
We developed a beta version of 101magazine.net using the College Publisher content management system in Spring 2010. During the following academic year, we worked on the prototype, which was printed in Spring/Summer 2011. This issue is being used to heighten awareness among students as well as potential donors and advertisers. We later migrated the website from College Publisher to WordPress, where we installed a work-flow system to manage production. The goal is to update the website and social media daily. Editorial and advertising students have collaborated, which will expand in the coming year now that the School of Communications has completed its departmental reorganization and hired a new Director of Development.
Circulation can expand or contract, depending on resources to maximize profitability and remain above a break-even point. The goal is for a full rollout through print with a minimum of 100,000 copies, an e-newsletter and digital formats on the iPad, smartphones and other mobile devices. 101 will be sold primarily through print and digital subscriptions as well as through newsstand sales at college bookstores and other venues. The magazine will also offer ancillary products, special events, sponsorships, custom marketing opportunities and other services across multimedia platforms. Donations will also round out funding.
Impact/Recognition As a major production, my research and development of 101 Magazine and website meets criteria No. 8 set forth on pages 6 to 7 in the Department of Journalism’s APT Philosophy as an Exemplary Creative/Professional Activity and No. 12 on page 8 under High Creative/Professional Activity, which are also reflected in this appraisal and in the business plan: 8. Development or application of technology for communication enterprises or for the
15 educational community, including new and existing websites; regularly maintained and nationally recognized web logs (blogs) and video logs (vlogs) . Strategic media and/or business plans … that achieved industry-standard measures for best practices. 12. Development and management of meritorious special projects of an academic or professional nature that exceed normal expectations of teaching and/or instruction and supervision of co-curricular programs, and that achieve recognition on local, regional, national or international level and/or other targeted area deemed of significance. The candidate must also prepare a detailed report and critique of the activity.
It merits an Exemplary score of 5 for Creative/Professional Works under Scholarship on the Faculty Performance Evaluation rubric, which states: “Outstanding evidence of creative works, publications, broadcasts or distribution of creative works, articles, audio, visual, new media, scripts, films, other media and/or special audience/client.”
Impressed by the scope and potential of this exciting new venture, Dori J. Maynard, president of the Robert C. Maynard Institute for Journalism Education, requested an article about 101 magazine. The institute encourages “diversity in staffing, content and business operations” at U.S. media companies. In addition, Marion Gill at the Smithsonian is considering 101 as an added value publication for members. For the advisory board, leading magazine executives have agreed to participate and support 101, including SOC Board of Visitor member Keith Clinkscales, CEO of Revolt TV and former senior vice president of content development and enterprises at ESPN.
The premiere issue won first place as Best Student Magazine in Region 2 of the Society of Professional Journalists. The Association for Education in Journalism and Mass Communication (AEJMC) also awarded a first place award to a 101 profile in Summer 2012.
CANDIDATE’S STATEMENT
Publication No. 4 Creative Work: Major Production
Title: Heart & Soul Magazine
Editor: Lamb, Yanick Rice
Published by Heart & Soul Enterprises, Baltimore, Maryland, Fall 2008-2011
Heart & Soul qualifies as a major production because of the number of substantial roles I fulfilled over the course of time, the scope of the publication under my leadership, its impact, the recognition it received, and its application to journalism and management theories. For nearly 20 years, Heart & Soul was the leading health and fitness publication for African Americans. My editing involvement made it possible to resurrect
16 a publication that became dormant for two years after its previous owner filed for bankruptcy.
Roles I functioned as editorial director and associate publisher of Heart & Soul on a consulting basis, making me one of few African Americans serving in such roles, especially on a national level. The publisher retained me for these leadership positions because of my national reputation in journalism, particularly in magazine publishing; my history of inspiring award-winning journalism; my extensive professional and community contacts; my experience in successfully developing, re-launching and expanding magazines, newspaper units and digital operations; my success in target marketing; and my track record as a “change agent” during mergers and acquisitions.
The magazine’s tagline was “Healthy, Wealthy, Wise,” which meant that we developed and disseminate cutting-edge journalism to help our readers and their families enhance their physical, mental, emotional, spiritual and financial health. My responsibilities included: . Conducting extensive research to determine what and how to cover various topics . Developing the most effective methods to present this information across multimedia platforms . Determining which writers, photographers and illustrators were best suited to each project, and reviewing the assignment with them in written and/or oral form as well as recommending experts and sources of research . Monitoring all forms of media — especially those in our competitive set by gender, race and subject matter — to avoid being “scooped” . Editing, revising and guiding each story through the production process, from conception through art development, presentation and final closing . Maintaining my knowledge base of medical and financial topics through professional development, reading journals, reviewing other research and other means . Keeping up with developments in these areas from unemployment, the recession, investments and personal finance to clinical trials, fitness, nutrition and health disparities . Identifying and developing relationships with the best experts to help explain these topics . Preparing an editorial calendar each year for the magazine, website and other forms of communication, taking into account health observances, news pegs, anniversaries, etc. . Assessing the state of journalism and the overall media business to recommend shifts in coverage, redesigns, new ventures, staffing levels, brand extensions, community outreach and digital development.
Scope I successfully served a core audience of 300,000 African-American women and a total readership of 1.5 million internationally. Since African-American women are considered
17 the gatekeepers of information for their families and communities, I also reached children, men and the elderly. As the leading health and fitness publication for African Americans, Heart & Soul was also distributed in doctor’s offices, clinics and other medical facilities; at conferences; and through professional and community-based organizations. In addition, some of the content was available online and through content partnerships with other websites, such as AOL.
Since African Americans suffer disproportionately from health and health-care disparities, Heart & Soul provided public service journalism that was literally a matter of life or death. For example, black women have higher mortality rates for breast cancer and account for 68 percent of new HIV/AIDS cases — 23 times the rate for white women, according to the Centers for Disease Control and Prevention. Other topics included health rights, domestic violence, childhood obesity and the effects of Hurricane Katrina.
Impact and Recognition My work at Heart & Soul between 2008 and 2011 far exceeded criteria No. 5 set forth on page 6 in the Department of Journalism’s APT Philosophy as an Exemplary Creative/Professional Activity: “Editing of a publication that is nationally or internationally recognized with a frequency of at least six times a year for a minimum of nine consecutive months.”
It merits an Exemplary score of 5 for Creative/Professional Words under Scholarship on the Faculty Performance Evaluation rubric, which states: “Outstanding evidence of creative works, publications, broadcasts or distribution of creative works, articles, audio, visual, new media, scripts, films, other media and/or special audience/client.”
In addition, my work meets criteria set forth in the Preamble on page 5 of Recommendation 306-2005 specifying that: “Evaluation and assessment of faculty members will be based on the following: high quality peer-reviewed publications; public recognition of professional or academic excellence, recognition by professional societies or recognized experts in the candidate’s field or medium; recognition based on professional merit by groups other than professional societies, such as foundation, government bodies and community groups; and successful grant-writing in a relevant discipline.”
Specifically, my work has received public recognition of professional excellence by a professional society, the National Association of Black Journalists. Under my leadership, Heart & Soul received eight NABJ Salute to Excellence Awards between 2008 and 2011. The award-winning work included a three-part series on mental health and a special report on multiple sclerosis, a vastly unreported topic that fits my personal mission of telling untold stories and giving voice to the voiceless. Reporting on MS is sorely lacking in diversity. Heart & Soul’s special report shed light on how MS affects African Americans.
18
My work was also recognized by groups other than professional societies, such as support groups and community-based health organizations whose leaders have said that Heart & Soul was more effective in reaching and educating their patients than other communication tools, including medical brochures. This also included praise from former U.S. Surgeon General David Satcher, the National Medical Association, the National Dentists Association, the National Black Nurses Association, the National Black Women’s Health Imperative and doctors at the Meharry Medical School Center for Women’s Research.
In addition, Heart & Soul was recognized by the Magazine Publishers of America and the American Society of Magazine Editors, both of which set and monitor the professional and ethical standards for the industry. It also received an award and other recognition from Folio, the trade publication for magazine management.
Application of Theory Heart & Soul magazine covers all four areas of my research agenda. It has also given me the opportunity to merge my journalism experience with the management theories that I learned in the MBA program at Howard and to infuse both into my scholarship and teaching. It’s crucial that our undergraduate and graduate students understand the business implications that impact journalism.
Scholarly research as it pertains to African Americans in magazine publishing is sorely lacking. My experience at Heart & Soul — especially in light of the revolutionary changes in journalism — has demonstrated the importance of focusing on entrepreneurship and management, as well as the need to research magazines as the cornerstone of digital media operations.
I am engaged in diversity in entrepreneurship by helping to research and sustain this black-owned entrepreneurial venture across media platforms, especially during a trying recession that has resulted in the death of many media companies. I was instrumental in helping Heart & Soul reach its 15th anniversary at a time when the future of leading black magazines and general-market magazines was in question.
Many magazines and other businesses have been switching to virtual operations. Under my leadership, Heart & Soul began operating virtually at the outset, which greatly minimized overhead, relocations and the need for massive layoffs.
I practiced and researched diversity in media management by helping to offset some of the challenges traditionally faced by black business, including disproportionately low levels of financing and advertising, which means fewer resources for staffing, professional development, expansion, marketing and public relations. For example, advertisers devote a tiny share of their advertising budgets to special markets, including African-American, Latino and Asian audiences. The Minority Media and Telecommunications Council puts the figure at just 1 percent overall.
19 Without the resources to continually update MRI and ABC data that many advertisers request, it has become increasingly important to deliver a superior product (a publication with high standards of journalistic excellence). To that end, we adapted the Six Sigma methodology to improve our processes and maximize the quality of our content. This helped to ensure our financial viability by creating an environment in which corporations wanted to place advertisements. We also intensified our focus on customer-relationship management (retaining readers and building their loyalty) to enhance Heart & Soul’s strategic competitiveness, to maximize our tangible and intangible resources as well as our core capabilities; and to successfully manage and build upon our core competencies.
We regularly used SWOT analysis to assess our strengths, weaknesses, opportunities and threats along with Search Engine Optimization (SEO) strategies to build digital traffic. Value chain analysis allowed us to determine what created value for Heart & Soul and what didn’t. One of my recommendations, for example, was to discontinue outsourcing web development to India and to implement a content-management system that editors and writers could use.
I also continued the diversity that I’ve practiced throughout my career in terms of expanding and elevating the pool of contributors, contractors and vendors across the lines of race, ethnicity, gender, age, religion, sexual orientation and physical ability. More importantly, I built on the diversity in coverage that has marked my career, most notably at The New York Times where I became keenly aware of the importance and reach of my calling as a journalist, as a storyteller, as an editor. I have been responsible for stories that have been picked up or reinterpreted by national networks, and other print, online and broadcast outlets. Many reporters, editors and producers have contacted me to say that they’ve used my stories to convince their managers to allow them to finally pursue the same topics.
The most gratifying aspect of my work has been the response from readers, some of whom credit my work for helping them navigate challenges. Readers have said that my work in addressing health disparities has helped them make life-saving changes. A reader in the Bahamas wrote: “I bought my copy yesterday and simply could not put it down until the very end. … I especially loved the article by Yanick Rice Lamb ‘Counting Your Blessings.’ It really helped me to take a minute and make sure that I was being thankful for it all, from the shoes on my feet to the life I still have after going through quite a bit this year.
CANDIDATE’S STATEMENT
Publication No. 5 Major Production: Long-Form Journalism
Title: “Stuck in the Hospital: Discharge Delays Leave Some Chronically Ill Patients Waiting Weeks and Months for Long-Term Care”
Author(s) Lamb, Yanick Rice
20
Published by Heart & Soul, June/July 2011
Role Principal investigator and writer of a year-long special project examining why uninsured and underinsured patients are hard to place in long-term care. This was one of four projects in a Health Performance Fellowship sponsored by the Association of Health Care Journalists and the Commonwealth Fund, both of which also distributed the work. Medical professionals, public officials and investigative journalists at ProPublica praised “Stuck in the Hospital” for shedding light on an under-reported topic. My work also inspired coverage by the New York Times and NBC.
Synopsis Patients typically complain about being released from the hospital sooner than they would like. I became intrigued when I heard about patients languishing in hospitals weeks and even months after being medically ready for discharge. This can happen to uninsured and underinsured patients who need long-term care. Given the recent downturn in the economy, this could potentially happen to anyone who loses a job and the health coverage that came along with it. I wanted to write about the toll of delayed discharge on these patients, the health-care system and the general public.
When I heard about AHCJ’s Media Fellowships on Health Performance, I thought delayed discharge would be an ideal topic. Preliminary research confirmed my belief. It was clearly an underreported topic. Information was fragmented and spotty at best.
In fact, once I was named one of the four fellows, fragmentation was a key theme throughout the 10 months of the program. I was focusing on a narrow slice of the population — the sickest, poorest and most invisible patients. However, this group is increasingly on the radar of hospital administrators who are being pressured to lower costs, raise profits and turn over beds. Although this group is small, it’s a costly segment of a hospital’s patient pool, because they are so hard to place into long-term care. Some patients have run up thousands of dollars — or even a few millions — in unpaid medical bills.
First, I had to wrap my brain around the problem and delve deeper into the finer points of Medicare and Medicaid. I also looked into hospital stays, overall discharge, insurance issues, uncompensated care, and transitions to long-term care at nursing homes, rehabilitation centers and residences. The Association of Health Care Journalists and the Commonwealth Fund, co-sponsors of the fellowship, supplemented our individual research with customized seminars related to our special projects. We met a wide range of experts at these sessions and conferences. And as fellows, we shared leads and supported each other throughout the program.
The challenge was finding the right data, the right patients and sometimes the right experts to connect the dots nationally. Some studies were outdated and/or told only a piece of the story. Sometimes discharge experts said they weren’t experts on my piece
21 of the story. I found stats for this and stats for that, but pinning down the right combination of variables was challenging. Everyone acknowledged delayed discharge was a big problem, including the head of the Centers for Medicare and Medicaid Services. I thought CMS would be the answer to my statistical dreams, but the staff said they couldn’t deliver.
However, it’s easier to find such data on the state level in some cases. California is one of those states. With its large population and diversity, it was a good microcosm of what was happening nationally and the Office of Statewide Health Planning and Development was helpful.
Through database reporting, an analysis of OSHPD’s hospital data showed a 30.8 percent increase in the length of stay for hard-to-place patients in California over a five- year period. Patients in the state’s Medicaid program (known as Medi-Cal), those on Medicare and the indigent averaged 18 hospital days in 2005 before being transferred to skilled-nursing and intermediate-care facilities. By 2009, their average length of stay was 26 days. That’s nearly five times the overall national figure. Over the last two decades, U.S. hospitals have reduced the average length of stay from 7.2 days in 1989 to 5.4 days in 2009, according to the American Hospital Association.
The print version was an eight-page package published in Heart & Soul, a national health magazine. It opened with a round-up lead highlighting the delayed discharges of four patients. Then Montefiore Medical Center in the Bronx, N.Y., told me about Samantha Hawkins, who had a heart pump and multiple health conditions. After extended multiple stays, Hawkins had been discharged to skilled nursing care at her family’s nearby apartment. I rewrote the main piece and prepared a different version online, partially framed by Hawkins’ story. This time I kept the focus on the uninsured, spinning off other scenarios and other parts of the article into sidebars.
Impact/Recognition My special report on delayed discharge meets criteria No. 9 set forth on page 7 in the Department of Journalism’s APT Philosophy as an Exemplary Creative/Professional Activity: Authorship of works such as articles, reviews, commentaries, multimedia, and/or other creative projects published or broadcast locally, nationally or internationally in newspapers, magazines, popular or industry-specific media (e.g., PR Tactics, JAE, Folio, AJR, CJR etc.) or on the Internet if they demonstrate high standards in the practice of the discipline. This can include: . A singular in-depth or long-form article, special report or other project . A collection of short reported pieces about a single subject or a substantive collection on diverse subjects It merits an Exemplary score of 5 for Creative/Professional Words under Scholarship on the Faculty Performance Evaluation rubric, which states:
22 Outstanding evidence of creative works, publications, broadcasts or distribution of creative works, articles, audio, visual, new media, scripts, films, other media and/or special audience/client.
The response to the package from readers, journalists, medical professionals and others was great. We discussed it during a Twitter chat, or Tweetchat. My project was also cited in MuckReads, ProPublica's “ongoing collection of the best watchdog journalism.” Mark V. Williams, M.D., professor and chief of the Division of Hospital Medicine at the Northwestern University Feinberg School of Medicine, said my work was “very impressive.”
AHCJ asked me to describe the research process, as indicated here. I also included ideas for other writers who are interested in examining multilayered discharge topics locally or nationally. In addition, Andrew Van Dam described my work as a “comprehensive take on the special challenges patients and hospitals face when it comes to long-term care for the uninsured.” And if imitation is the sincerest form of flattery, I am pleased that the New York Times followed in my footsteps with “Stuck in the Bed for 19 Months at Hospital’s Expense” and “Nowhere to Go, Patients Linger in Hospitals, at a High Cost.” An NBC News producer consulted with me a few times for advice for a similar story that appeared on “Rock Center With Brian Williams.” Charles Ornstein wrote about the articles sparked by my project: http://cornstein.tumblr.com/post/11008939809/the-hospital-patients-no-one-wants
The National Press Foundation asked me to present my project, along with a journalist who had covered Steve Jobs’ death, during the opening banquet for its Cancer Issues Fellowship. I also presented it as moderator of a panel on the uninsured and unemployed sponsored by the Public Health Association of New York City. My presentation was so well received that it resulted in an invitation to join the National Advisory Council of the Center for Health Media and Policy at Hunter College, which is part of the City University of New York, from CHMP founder and co-director Barbara Glickstein.
Review of my work: http://www.healthjournalism.org/blog/2011/08/uninsured-face-delays-increased-risks-en- route-to-long-term-care/
Synopsis with tips for other journalists: http://www.healthjournalism.org/resources-articles-details.php?id=193
The team of editor/coaches who supervised my work included:
• Jacqui Banaszynski, Knight Chair in Editing at the University of Missouri School of Journalism who won a Pulitzer Prize for “AIDS in the Heartland” • Len Bruzzese, associate professor at the University of Missouri, executive director of AHCJ and co-author of “The Investigative Reporter’s Handbook”
23 • Kendra Lee, award-winning journalist, author and executive editor of Heart & Soul • Trudy Lieberman, former AHCJ president, Fulbright Scholar and director of the health and medicine reporting program at the CUNY Graduate School of Journalism • Charles Ornstein, AHCJ president and a ProPublica senior reporter who won a Pulitzer Prize at a Los Angeles Times series on King/Drew Hospital.
CANDIDATE’S STATEMENT
Publication No. 6 Major Production: Research and Reporting On the Patient Protection and Affordable Care Act
This collection of research and reporting on the Patient Protection and Affordable Care Act is noteworthy because of the historic nature and importance of health reform as well as the vital need to enhance understanding and awareness among citizens, regardless of their stance. These articles brought much-needed attention to unreported and underreported aspects of health reform. They also provided customized content relevant to African Americans.
I covered stories for a variety of publications and websites before, during and after the hearings that were also highlighted in my classes at Howard University. I was one of very few African American journalists covering the three-day arguments at U.S. Supreme Court. In preparation, my research also included participation in a National Press Foundation webinar, seminars sponsored by the Association of Health Care Journalists and Kaiser Health News, along with a White House town hall and briefings with the Secretary of Health and other cabinet members.
Role Researcher and writer
Impact and Reach The components of this major production have been distributed to millions of people, including:
• BlackAmericaWeb.com, the companion site for the Tom Joyner Morning Show, the No. 1 nationally syndicated radio programs with nearly 8 million listeners and 1.5 million unique visitors monthly on its website • Afro-American Newspapers: 12,767 in print; on the web, 7,070 daily unique visitors and 35350 page views • National Newspaper Publishers Association: circulates to 200 member newspapers • TheGrio.com, a division of MSNBC: 654,399 unique visitors monthly and 1.5 million page views • Picked up by other outlets such as TheBlackDaily.com
Representative Samples:
• “Day One: Supreme Court Health Reform Arguments, Afro-American Newspapers,
24 http://www.afro.com/sections/news/national/story.htm?storyid=74501, March 26, 2012. • “Day Two: Supreme Court Mixed on Minimum Coverage Mandate, Afro- American Newspapers, http://afro.com/sections/news/national/story.htm?storyID=74504, March 27, 2012. • “Day Three: Supreme Court Wraps Up Arguments on Health Reform, Afro- American Newspapers, http://www.afro.com/sections/news/national/story.htm?storyID=74542, March 29, 2012. • “What’s at Stake for Black People in Healthcare Fight,” BlackAmericaWeb.com http://www.blackamericaweb.com/?q=articles/news/the_state_of_black_america_n ews/38561 and The Black Daily: An Internet Newspaper for Black America, http://theblackdaily.com/2012/03/whats-at-stake-for-black-people-in-healthcare- fight.html, March 30, 2012. • Breaking News Alert: “Supreme Court Upholds Obama’s Health Reform Plan,” http://www.blackamericaweb.com/comment/10622, June 28, 2012. • “Supreme Court Ruling Gives Americans a Prescription for Better Health,” http://www.blackamericaweb.com/news/national-news/supreme-court-ruling-gives- americans-prescription-better-health, June 28, 2012. • “What the Affordable Care Act provides for breast cancer” http://thegrio.com/2013/10/03/what-the-affordable-care-act-provides-for-breast- cancer/, Oct. 3, 2013
CANDIDATE’S STATEMENT
Publication No. 7 Refereed Book Chapter
Title: Langmia, K., Tyree, T.C.M., O’Brien, P. and Sturgis, I., eds. Social Media: Pedagogy and Practice. Lanham, MD: Rowman and Littlefield, Ltd.: “The Seven Sisters and Their Siblings Go Digital: An Analysis of Women’s Magazine Content on Websites, iPads and Cell Phones.”
Author(s) Lamb, Yanick Rice and Desrosiers, Kendra
Published by New York: Rowman and Littlefield, Ltd
Role I co-authored one of 13 peer-reviewed chapters, edited by Kehbuma Langmia and Tia C.M. Tyree, associate professors in the Department of Strategic, Legal and Management Communications at Howard University; Pamela C. O’Brien, associate professor and chair of the Department of Communications at Bowie State University; and Ingrid Sturgis, associate professor of new media in the Department of Media, Journalism and Film at Howard University. According to the editors, “Social Media: Pedagogy and Practice examines how interactive technologies can be applied to
25 teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skill sets of students going into journalism, public relations, integrated marketing, and other communications fields."
Abstract For more than a century, a group of women’s magazines known as the Seven Sisters have been leaders in their category. Since the onset of the women’s movement, their relevance has been questioned and one of the sisters has died. This research will seek to determine if the magazines are effectively using websites, cell phones and tablets based on a multi-platform analysis of content as well as mobile, app and website usability frameworks.
Impact/Recognition For more than a century, the “Seven Sisters” have dominated the women’s magazines category (Johnson and Prijatel, 2007). They have also been leaders in magazine publishing overall, with some titles ranking in the top 10 for circulation and advertising revenue. The eldest sister, McCall’s, was born as The Queen: Illustrating McCall's Bazaar Glove-Fitting Patterns in 1870 (Endres and Luech, 1995). Her siblings appeared from the1880s to 1930s: Ladies Home Journal, Good Housekeeping, Redbook, Better Homes and Gardens, Woman’s Day, and finally Family Circle.
Over the years, the magazines have undergone periodic makeovers, as feminists and others questioned their relevance and historical focus on homemaking especially during the women’s movement of the 1960s and 1970s. One of the most severe makeovers led to the death of McCall’s, which morphed into Rosie the Magazine in 2001 to compete with upscale women’s magazines such as O the Oprah Magazine and Martha Stewart Living. In November 2000, comedian and talk-show host Rosie O’Donnell signed an agreement with Gruner & Jahr to be a partner in what was originally conceived as Rosie’s McCall’s (Kuczynski, 2001). By the end of 2002, Rosie had ceased publication amid a flurry of counter-suits (McCafferty, 2003).
In light of one of the most radical eras of media transition, this study will analyze whether the survivors are keeping up with technological advances to serve readers and remain competitive with younger women’s magazines. It will seek to determine if the magazines are effectively using websites, cell phones, and iPads — the primary tools at the center of this digital transformation. Effective use of these tools can impact a media company’s success, and the success of the major publications examined in this study has implications for magazine publishing in general.
Editorial Reviews “This book is an impressive blend of theoretical overview, case studies, and practical application of social media content and platforms. It makes a compelling case for social media literacy, exploring its social and civic uses while arguing for the need to understand and harness the potential of social networks.” (Beth Dobkin, provost and vice president for academic affairs, St. Mary’s College, California)
26 “Social Media: Pedagogy and Practice decidedly cuts straight to the core of digital consumption practices in the context of the world’s most prominent universal mode of open discourse — social media — by laying bare the glaring technical opportunities, inescapable teleological challenges, ambiguous participatory utilities, and persistently political and economic anxieties associated with representing civic identities.” (Ronald L. Jackson II, Editor of Critical Studies in Media Communication and author of Scripting the Black Masculine Body in Popular Media)
“With an emphasis on underrepresented groups in the communications industries, this book brings diverse voices to discuss social media. I recommend this book for students wanting to study social media, faculty who need to incorporate it and practitioners who wish to improve their use and understanding of it.” (Rochelle L. Ford, professor and chair of Public Relations, Syracuse University)
Application of Theory This study incorporated Dr. Jakob Nielsen’s widely cited usability research as a theoretical framework to analyze 10 magazines along with their websites, mobile sites, and any iPad apps to address the following research questions: • RQ1: Are the Seven Sisters keeping up with technological advances to serve readers and remain competitive with other women’s magazines? • RQ2: Are the magazines using technology effectively?
CANDIDATE’S STATEMENT
Publication No. 8 Refereed Book Chapter
Title: Abrahamson, David and Prior-Miller, Marcia, eds. The Future of the Magazine Form: Research Perspectives and Prospects. New York: Peter Lang Publishing: under contract. Chapter 14, “Magazines and Consumer Lifestyle: Esteem and Enjoyment, Influence and Appetite.”
Author(s) Lamb, Yanick Rice
Published by Peter Lang Publishing Inc.
Role I wrote one of 31 peer-reviewed chapters, examining scholarly research on magazines that subscribe to a consumerist philosophy and that are marketed to the general public. Click here to read the manuscript.
Application of Theory This chapter will examine consumer magazines through a research review and historical analysis. It explores research focusing on the interplay between magazines and consumer lifestyles — how magazines covered and often influenced consumer lifestyles as well as how consumer lifestyles influenced the content in magazines. A
27 common thread in the literature is how readers increasingly came to be viewed and valued as consumers, particularly as potential buyers of the products and services advertised in magazines. In the process, magazines stimulated consumptive behavior by playing to the needs and wants of consumers. These consumer magazines help to create and feed reader appetites for esteem and enjoyment — whether readers aspired to the lifestyles featured in the publications and whether they could afford to obtain or maintain them.
CANDIDATE’S STATEMENT
Publication No. 9 Refereed Book Chapter
Title: Hamlet, J. and Means Coleman, R.R. (2009) Fight the Power! The Spike Lee Reader. “Spike Lee as Entrepreneur: Leveraging Forty Acres and a Mule,” pages 383-398.
Author(s) Lamb, Yanick Rice
Published by New York: Peter Lang Publishing Inc.
Role I wrote one of 20 peer-reviewed chapters, edited by Janice D. Hamlet, Ph.D., associate professor in the Department of Communications at Northern Illinois University, and Robin R. Means Coleman, Ph.D., associate professor in the Department of Communication Studies and the Center for Afro-American and African Studies at the University of Michigan.
Synopsis Shelton Jackson “Spike” Lee has leveraged his “40 acres and a mule,” which is not only the name of his company, but also a reference to the promise made to African Americans at the end of the Civil War. As a filmmaker and an entrepreneur, Lee has surpassed the efforts of a number of his peers and predecessors in just two decades. For better or worse, he has left an indelible mark on the cultural, socio-political, and economic landscape. While Lee’s persona and filmmaking abilities have been critiqued extensively, scholarly research on his role as an entrepreneur is limited. Lee is not only considered a success on a number of fronts by supporters and detractors alike, but he has also contributed to the success of other filmmakers and artists.
Impact/Recognition Spike Lee has emerged as a marketing force and entrepreneurial role model. Like Apple or Coca-Cola, many people clearly recognize a “Spike Lee Joint,” as he refers to his cinematic projects and products. However, Lee’s role as an entrepreneur ha not been explored in great scholarly detail — in any detail, for that matter. This chapter has sparked interest in exploring deeper research into business aspects of his career, for example, in advertising. Fight the Power! The Spike Lee Reader has been honored with the Outstanding Book Award for 2009 from the National Communication Association (NCA) African American Communication and Culture Division. The book coincided with the 20th anniversary of Lee’s widespread film debut.
Application of Theory
28 This research allowed me the opportunity combine long-form journalism with methodology that I learned in Howard’s MBA program as well as other theories. I conducted historically oriented analysis of Spike Lee’s business operations and brand extensions. This included in-depth interviews with financial experts, studio executives who have worked with Lee as well as noted scholars and filmmakers such as Haile Gerima at Howard University. I also used objective financial measures on sales and profitability, calculating the return on investment (ROI) for Lee’s films as well as a theoretical framework on ethnic solidarity by Dyer and Ross (1997) and the family business model of Davis and Tagiuri (1989), both of which examined the relationship between entrepreneurs and their communities.
A key factor in Lee’s entrepreneurial success has been his ability to build brand awareness and loyalty through his status as an auteur, a theory that has also been associated with Alfred Hitchcock, Woody Allen, Martin Scorsese and Quentin Tarantino. In addition to examining Lee’s role as an entrepreneur, I used these theories to analyze his impact on promoting the careers of other filmmakers, role in breaking down industry barriers from Hollywood to Madison Avenue, ability to create alternative routes to success, and stimulation of economic development in the Fort Greene section of Brooklyn, where Lee lived and built his businesses.
CANDIDATE’S STATEMENT
Publication No. 10 Invited Book Chapters
Title: Haternation: How Racism & Incivility Are Dividing Us, contributed two essays on the Affordable Care Act and “The Art of the Diss” to political e-book pegged to the 2012 presidential election edited by Neil Foote, University of North Texas (October 2012)
Author(s) Lamb, Yanick Rice
Impact This book has been praised for adding context and analysis on race relations and the impact of the nation’s first black president. My essays focused on some of the myths surrounding the Affordable Care Act along with subtle and overt racism against President Barack Obama.
CANDIDATE’S STATEMENT
Publication No. 11 Invited Book Chapter
Title: BET on Black: African-American Women Celebrate Fatherhood in the Age of Barack Obama, edited by Kenrya Rankin Naasel, Contributed “Daddy, My Brother Barack and Me.” (Memphis: Kifani Press, October 2013).
Author(s) Lamb, Yanick Rice
Published by Kifani Press
29
Impact This book has been praised for shattering stereotypes about black men and black fathers. It was honored with the 2014 Independent Publisher Book Award.
CANDIDATE’S STATEMENT
Publication No. 12 Refereed Journal Article
Title: “Supplementing the News: An Industry-Based Description of Magazine Supplements in the Black Press 1950-2000”
Author(s) Lamb, Yanick Rice
Published by Journal of Magazine and New Media Research, October 2009. The journal is an official publication of the Association for Education in Journalism and Mass Communications (AEJMC). Submissions are peer-reviewed in a double-blind process.
Role I was the principal investigator and author of this refereed journal article, which was adapted from a peer-reviewed paper presented at an invited session on the “History of Magazines in the 20th Century” at the Association for Education in Journalism and Mass Communications (AEJMC) conference in Chicago, Aug. 9, 2008.
Scope Although Tuesday was the largest black magazine from the mid-sixties to early seventies and BET Weekend was the second-largest at the turn of the millennium, they are virtually non- existent when it comes to scholarly research. However, the same is true for magazine supplements in general. Supplements also receive scant attention in books on the magazine industry or guides on launching magazines, both of which focus on the traditional newsstand- subscription model.
Most literature on supplements appears in trade publications, business magazines, daily newspapers and industry websites. These media outlets recognize that these magazines are worthy of coverage, given their extensive reach to tens of millions of readers, advertising volume, unique characteristics and misperceptions. Similarly, these publications are also worthy of scholarly research. The first step, and the purpose of my paper, is to identify and provide industry-based descriptions of black magazine supplements, which will establish a framework for future research.
Synopsis SNS Weekly featured sepia photos “that showcased black society in all its splendor.” Dawn proclaimed “a new day for black Americans.” BET Weekend told African Americans that it had “just the news you’ve been waiting for.” Tuesday strived to spark “a constructive dialogue” between blacks and whites. What these magazine supplements shared was a goal of expanding the readership of daily newspapers and black-owned weeklies.
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Inserted in newspapers on Sundays or in time for the weekend, the magazine supplements were often intended to infuse spice in the main paper and provide added value for African- American readers through their design, features and targeted content. In addition, supplements in daily newspapers served as a window for the general public to see a multifaceted glimpse of the lives of African Americans.
This industry-based description of magazine supplements in the second half of the 20th century seeks to shed light on a little-known segment of the black press. It will highlight leading publications such as Tuesday, Dawn and BET Weekend, which were created in the mold of Parade, USA Weekend and other Sunday magazines. The research attempts to address the need for the supplements and the challenges of survival.
Impact/Recognition My research paper meets criteria No. 3 set forth on page 3 in the Department of Journalism’s APT Philosophy as an Exemplary Research Activity: . A peer-reviewed article in a scholarly journal of national/international reputation.
Together, Publications No. 4, 5 and 6 merit an Exemplary score of 5 for Publications under Scholarship on the Faculty Performance Evaluation rubric, which states: “Outstanding evidence demonstrated by publication of multiple manuscripts in peer- reviewed journals or other recognized national or international publications whether printed or online: (e.g., articles, technical reports, monographs, book chapters, books).
One reviewer said: “This paper provides a fascinating examination of a little-known segment of the magazine industry. The research is, by and large, quite thorough. I know a great deal about this segment, and even I was amazed by his (sic) comprehensive accounting of the various publications that have come and gone in the category.” (See original review in this section.)
Application of Theory Through industry-based descriptions, a history of black magazine supplements, in-depth interviews and analysis of archival records, primary documents and articles, my journal article addressed the following research questions:
. RQ1: With so many newspapers, magazines, broadcast outlets and websites, why were supplements established with black readers as the target audience? . RQ2: What challenges did supplements face that limited their survival? . RQ3: What is the potential outlook for targeted supplements in the 21st century?
CANDIDATE’S STATEMENT
Publication No. 13 Refereed Journal Article
Title: Teaching Converged Media Through News Coverage of the 2008 U.S. Presidential Election and Inauguration, Asia Pacifica Media Educator, 20, 2010, 91-102. Also available at: http://ro.uow.edu.au/apme/vol1/iss20/9
Author(s): Lamb, Yanick Rice; Sturgis, Ingrid; and Fancher, Charles B.
31 Published by the Asia Pacific Media Educator, a refereed journal published annually by the School of Journalism and Creative Writing at the University of Wollongong, NSW, Australia
Role I helped to conceive, develop and execute coverage of the 2008 presidential election and 2009 inauguration. On Election Day, we worked in the Converged Media Lab from 7 a.m. Tuesday until nearly 4 a.m. Wednesday, when our lead reporter updated her article on President-Elect Barack Obama. We conducted a similar, but smaller operation for the inauguration. I later co- authored this research paper with journalism faculty at Howard University. This project also helped to set the stage for our 2012 presidential coverage and our midterm election coverage in 2014
Scope Upon graduation, this new generation of journalism students will work in converged newsrooms that operate on a continuous news cycle. The converged media coverage of the election and the inauguration illuminated the critical importance of hands-on teaching and guiding students through the complexities of how to use of social media and other eeb-based tools as effective, ethical journalists.
Students were required to think critically, work collaboratively and engage in entrepreneurial and innovative problem solving. The projects offered students deadline driven, real-life experiences with people of different backgrounds and cultures – often for the first time – and allowed them to directly experience reporting diverse points of view.
Although internships also provide practical experience, there is much value in having projects developed by the journalism department, because faculty can develop, monitor and evaluate the projects internally to ensure students learn. A key decision in planning for the election coverage was to treat the entire department as a large news organization. Journalism students were excused from classes on Election Day and again on Jan. 20, 2009, to cover the inauguration. More than 200 students blanketed the region in addition to those who returned to their hometowns to vote and add a national dimension to the project, including real-time coverage of President-Elect Barack Obama’s victory speech in Chicago through the use of cell phones by a student in attendance.
Impact/Recognition My research paper meets criteria No. 3 set forth on page 3 in the Department of Journalism’s APT Philosophy as an Exemplary Research Activity: . A peer-reviewed article in a scholarly journal of national/international reputation.
Together, Publications No. 4, 5 and 6 merit an Exemplary score of 5 for Publications under Scholarship on the Faculty Performance Evaluation rubric, which states: “Outstanding evidence demonstrated by publication of multiple manuscripts in peer- reviewed journals or other recognized national or international publications whether printed or online: (e.g., articles, technical reports, monographs, book chapters, books).
This research paper outlined our convergence plan as a model for other universities, detailing best practices and potential pitfalls. Starting before dawn on Election Day and working long past midnight, the students produced more than 80 print articles, hundreds of photos, a dozen blogs, and 20 video and audio packages. The students’ work was distributed via campus media and uploaded to YouTube. The Washington Post was among the publications citing the students’
32 work. On Inauguration Day, the Afro-American newspapers, the (N.J.) Trentonian.com, Human Nature online magazine and BlackAmericaWeb.com picked up student-generated coverage.
I supervised some of the lead student journalists on the project who were enrolled in my News Lab class, including Jamisha Purdy whose work was cited as part of her selection by the National Association of Black Journalists as its 2008 Student Journalist of the Year. Jamisha’s article declaring Barack Obama as president was posted online ahead of the New York Times and CNN. Some of the student work is also being submitted to national journalism competitions.
Application of Theory The project and research article were based in part on best practices in convergence journalism — efforts to cover news in real time as part of a 24/7 environment across multimedia platforms (print, online, radio and television), utilizing the latest technology. The critical element in the project was the impact of teaching by engaging the students in experiential learning, defined as “participative, interactive, and applied. It allows contact with the environment, and exposure to processes that are highly variable and uncertain. It involves the whole-person; learning takes place on the affective and behavioral dimensions as well as on the cognitive dimension” (Gentry, 1990). The paper also tied in other qualitative and quantitative research.
CANDIDATE’S STATEMENT
Publication No. 14 Refereed Article
Title: “All the News That Fits on Tablets: An Analysis of News Consumption and Best Practices,” http://www.aejmc.org/home/2013/08/industry-research-2/, August 2013
Author(s) Lamb, Yanick Rice
Recognition AEJMC Council of Affiliates Second Annual Industry Research Award
Synopsis The AEJMC Council of Affiliates Annual Industry Research Forum competition began with AEJMC’s Centennial conference in August in Chicago. The interdependence between the academy and the professional and industry organizations it serves provides an opportunity for collaboration on research that can benefit everyone.
The Council of Affiliates of AEJMC, which consists of 35 member organizations related to the fields of journalism and mass communication, sponsors an annual Industry Research Forum designed to strengthen the academy/industry link.
The 2013 winners each presented their research at the AEJMC Conference in Washington, DC. The winners are as follows, and their research can be found here:
• “All the News That Fits on Tablets: An Analysis of News Consumption and Best Practices,” Yanick Rice Lamb, Howard University
33 • “Social Media And Journalism: What Works Best And Why It Matters,” Sue Burzynski Bullard, University of Nebraska-Lincoln
CANDIDATE’S STATEMENT
Publication No. 15 Refereed Journal Article (Under Review)
Title: Evelyn Cunningham: The Pittsburgh Courier’s “Lynching Editor”
Author(s) Lamb, Yanick Rice
Publication: Under review by the Journal of Women's History
Abstract
From 1943 to 1962, Evelyn Cunningham was a reporter and columnist for the Pittsburgh Courier, a leading black newspaper. She also spent five years as a radio host, interviewing newsmakers ranging from Malcolm X to Sammy Davis Jr. Known as the “lynching editor,” Cunningham was among the few women who covered the hot spots of the Civil Rights Movement. She chronicled an important chapter in U.S. history, not only as a correspondent for the black press but also as a stringer for New York dailies. However, little is known about Cunningham’s role as a journalist and witness to history. My ongoing research attempts to correct this through in-depth interviews with Cunningham, her peers, and observers, as well as a review of her work, papers, and articles about this pioneer.
Click here to read more.
I’ve also been invited to submit a chapter Cunningham to a book titled To Make the World Better, edited by Dorothy Gilliam, former columnist of the Washington Post, and Angela Dodson, an editor at Diverse Issues in Higher Education, formerly of the N.Y. Times and Black Issues Book Review.
CANDIDATE’S STATEMENT
Publication No. 16 Creative Work/Article
Title: “In Death, New Life: The Discovery of Unknown Graves at the University of Virginia Reveals the Institution’s Brush With Slavery”
Author(s): Lamb, Yanick Rice
Published by The History Channel Magazine, March/April 2013
34
Impact Archeologists discovered the sacred ground of 67 African-American children and adults, possibly dating back to slavery, while investigating the suitability of land to expand north of the University of Virginia Cemetery and Columbarium. Some graves are thought to be those of slaves who brought Thomas Jefferson’s dream of an “Academical Village” to life. Some slaves worked on the construction of these buildings, and others were at the beck and call of faculty and students.
Ervin Jordan Jr., associate professor, research archivist and Civil War scholar who is writing a book on the history of slaves at UVA, Jordan points out that even Jefferson, who is known for his meticulous records, fell short when it came to documenting the life and death of his slaves, some of whom ended up at UVA. This article shed light on the discovery of graves nationwide and the issues surrounding preservation of ancestral remains.
CANDIDATE’S STATEMENT
Publication No. 17 Creative Work/Article
Title: “Why Good Boys Get a Bad Rap: Understanding ADHD”
Author(s): Lamb, Yanick Rice
Published by Ebony, June 2012
Impact I was invited to write an article on Attention Deficit Hyperactivity Disorder (ADHD) for a special section on black males in Ebony, the largest and oldest magazine targeted to African Americans with a rate base of 1.25 million and a readership of 11.4 million. ADHD is a critical issue for African Americans, resulting in a disproportionate number of misdiagnosed children in special education. In addition to a wide range of parents, I interviewed leading scholars at Howard University including Dr. Leslie Fenwick, dean of the School of Education. The article was a finalist for a Salute to Excellence Award from the National Association of Black Journalists
CANDIDATE’S STATEMENT
Publication No. 18 Creative Work/Article
Title: “Shari Headley Stars at Home and in the Community” http://fierceforblackwomen.com/2014/06/10/shari-headley-stars-at-home-and-in-the- community/, June 10, 2014
Author(s): Lamb, Yanick Rice
35
Impact This profile is an example of telling untold stories. It highlights a woman who has remained popular with the public and how she balances a career, caregiving and work in the community while remaining positive in the face of adversity. She received a 2013 President’s Volunteer Service Award under Barack Obama as well as praise from the founder of Saving Our Daughters.
CANDIDATE’S STATEMENT
Publication No. 19 Creative Work/Article
Title: “Sweetie Pie’s Recipe for Business” http://fierceforblackwomen.com/2014/03/13/sweetie-pies-recipe-for-business/, March 13, 2014
Author(s): Lamb, Yanick Rice
Impact This article provided inspiration for women interested in starting their own businesses. It highlighted an entrepreneur who followed her dream and took it to a higher level with the help of Oprah Winfrey.
CANDIDATE’S STATEMENT
Publication No. 20 Creative Work/Article
Title: “No More Rain in Angie’s Cloud,” cover story on singer Angie Stone’s experience with diabetes.
Author(s): Lamb, Yanick Rice
Published by Heart & Soul, October/November 2008
Impact/Recognition My cover story on singer Angie Stone was an invaluable opportunity to use the star power of celebrity to shed light on an important topic, not merely for pure entertainment. Stone discussed her symptoms of diabetes, the denial, emotional issues, lifestyle changes and family connection. We also published a nuts-and-bolts companion article that delved deeper into the scope of the problem, preventive measures, nutrition, daily management of diabetes and stress.
Why is this important?
36 Many African Americans suffer disproportionately from diabetes, are slow to address the symptoms and are sometimes noncompliant in adhering to treatments — often needlessly resulting in limb amputation, blindness, kidney failure and death. The number of cases of diabetes among African-American women rose 69 percent between 1989 and 2005 — the highest rate among any group in this country, according to the Centers for Disease Control. In addition, one in four women older than 55 have the disease.
Readers said they found inspiration to seek help for themselves or for loved ones. Medical professionals shared the articles with their patients. The package also led to a session on diabetes at a national health conference co-sponsored by Heart & Soul and the Center for Women’s Health Research at Meharry Medical College in Nashville, Tennessee.
CANDIDATE’S STATEMENT
Publication No. 21 Research and Reporting on Health and Social Issues
This collection of research and reporting on health and social issues is noteworthy because of the scope and reach of the publications; their individual and collective impact; and their societal, journalistic and historical contributions. These articles bring much-needed attention to unreported and underreported topics. This is significant, because coverage of such topics can increase understanding among various segments of the population; present solutions to problems; or stimulate efforts to solve them.
Role Researcher and writer
Reach and Impact Some of these articles have been distributed to millions of readers through outlets such as: . BlackAmericaWeb.com, the companion site for the Tom Joyner Morning Show, the No. 1 nationally syndicated radio programs with nearly 8 million listeners and 1.5 million unique visitors monthly on its website . Heart & Soul: 300,000 circulation; 1.5 million readers . Howard Magazine: circulates to faculty, alumni and others . PoliticsinColor.com: 1,370 unique visitors monthly
Representative Samples • “Charita Smith: 150 Pounds Lighter With a New Life” http://fierceforblackwomen.com/2014/07/16/charita-smith-how-she-dropped-150- pounds-and-got-a-new-life/, July 16, 2014 • “Go Outside and Play!” http://fierceforblackwomen.com/2014/06/13/fierce-fridays-go- outside-and-play/, June 13, 2014 • “Health News: Fighting Fat, Sleepy Kids, Stress & Junk Food” http://fierceforblackwomen.com/2014/05/05/health-news-fighting-fat-sleepy-kids- stress-junk-food/, May 5, 2014
37 • “Color Your Life Green — Even If You’re a Plant Assassin” http://fierceforblackwomen.com/2014/05/02/fierce-fridays-color-your-life-green-even- if-youre-a-plant-assassin/, May 2, 2014 • “A Push to Live Longer” http://fierceforblackwomen.com/2014/01/28/a-push-to-live- longer/, Jan. 28, 2014 • “Health News: Tis the Season to Zip Your Lips on Your Cousin’s Hips” http://fierceforblackwomen.com/2013/12/11/health-news-tis-the-season-to-zip-your- lips-on-your-cousins-hips/, Dec. 11, 2013 • “Black teens binge drink less, exposed more” http://thegrio.com/2013/09/16/black- teens-binge-drink-less-exposed-more/, Sept. 16, 2013 • “Fewer parents circumcising boys” http://thegrio.com/2013/08/22/fewer-parents- circumcising-boys/, Aug. 22, 2013 • “New Screening Tool for ADHD” http://thegrio.com/2013/07/29/new-screening-tool- for-adhd/, July 29, 2013 • “Coping With the Aftermath of the Boston Tragedy,” http://thegrio.com/2013/04/17/coping-with-the-aftermath-of-the-boston-tragedy/, April 17, 2013 • “Are Our Babies Getting Too Much Salt?” http://thegrio.com/2013/04/12/are-our- babies-are-getting-too-much-salt/, April 12, 2013 • “Do You Go to Extremes to Get Fit?” http://thegrio.com/2013/05/13/do-you-go-to- extremes-to-get-fit/, May 13, 2013 . “Terrified by Tumors,” Heart & Soul, October/November 2010. Also posted at http://www.heartandsoul.com/2010/12/terrified-by-tumors/ . “Blazing a Path for Other Women to Follow,” profile of Janine Austin Clayton, M.D., scientist and deputy director of the Office of Women’s Health at the National Institutes of Health, Howard Magazine, Spring 2010. . “Heart to Heart” bimonthly column, Heart & Soul, 2008 to 2011 . Guest Commentary: “Obama Aside, We Still Need Black History Month,” one of four university educators (including the president of Bennett College) invited to write a guest column on Black History Month for BlackAmericaWeb.com, https://www.blackamericaweb.com/?q=articles/news/moving_america_news/7081/1, Feb. 23, 2009 . Guest Commentary: “The Content of Our Character, for King Day 2008, Afro- American Newspapers, http://afro.com, January, 2008 . “The Content of Our Character: Everyone Has the Potential to Make a Difference, for anniversary of the Rev. Dr. Martin Luther King Jr.’s assassination, Politics in Color, http://www.politicsincolor.com/articles/opinions/04/04/2008/the-content-our- character.html, April 4, 2008 . “Evelyn Cunningham: A Witness to History,” Heart & Soul website, http://www.heartandsoul.com/2010/04/evelyn-cunningham-a-witness-to-history/, April 28, 2010 . “Diversity Toolbox: You Have to Circulate to Percolate,” Society of Professional Journalists Source Book, http://www.spj.org/dtb6.asp . "Heart to Heart" With U.S. Rep. John Conyers,” http://www.heartandsoul.com and http://conyers.house.gov/index.cfm?FuseAction=News.PressReleases&ContentRec
38 ord_id=bd86bd4b-7e9c-9af9-715e-a24831edfe1d&Region_id=&Issue_id=, March 28, 2008
Impact/Recognition My collection of research and reporting on health and social issues meets criteria No. 9 set forth on page 7 in the Department of Journalism’s APT Philosophy as an Exemplary Creative/Professional Activity: Authorship of works such as articles, reviews, commentaries, multimedia, and/or other creative projects published or broadcast locally, nationally or internationally in newspapers, magazines, popular or industry-specific media (e.g., PR Tactics, JAE, Folio, AJR, CJR etc.) or on the Internet if they demonstrate high standards in the practice of the discipline. This can include: . A collection of short reported pieces about a single subject or a substantive collection on diverse subjects
It merits an Exemplary score of 5 for Creative/Professional Words under Scholarship on the Faculty Performance Evaluation rubric, which states: “Outstanding evidence of creative works, publications, broadcasts or distribution of creative works, articles, audio, visual, new media, scripts, films, other media and/or special audience/client.”
Members of the general public as well as some medical experts have come to respect and value my body of work on health care and social issues. My work has stood out for my ability to review the literature and sort through the research to write, assign and edit reader-friendly and relevant articles. I am able to translate medical jargon and complex information into lay terms while writing articles that also resonate with the medical community or elected officials. This includes several articles for TheGrio.com, ranging from the salt in children’s diets to the mental health effects of televised tragedies, such as the Boston Marathon bombing.
In my bimonthly column, “Heart to Heart, I addressed health issues, highlighting the contents of Heart & Soul magazine and offering inspiration to make holistic lifestyle improvements. One reader said: “Your ‘Heart to Heart’ messages of encouragement, admonition and empowerment are always a soothing massage to the burdened spirit.” She went on to say that she began to focus more attention on her health issues, which include possible irreversible liver damage, premature cataracts and uncontrolled blood sugar.
Because so many women go into denial rather than to the doctor, we empowered them with our “Breast Special” for Breast Cancer Awareness Month in October. We emphasized that though we have lower rates of breast cancer, it kills us more often. Some doctors are astonished that fungated breast tumors still exist in the United States, since they are more of a problem in developing countries. I wanted to bring attention to this untold story, because it’s a potentially fatal example of what can happen to women who are uninsured or those who have benefits but are afraid to seek medical attention. One woman had a tumor so large that she covered it with a diaper. One of the sources of the article is now president of Howard University, Dr. Wayne Frederick.
For a medically themed issue of Howard Magazine, I wrote about Janine Austin Clayton, M.D., a noted physician scientist who is also deputy director of the Office of Research on Women’s Health at the National Institutes of Health. Two commentary pieces focus on the debate over Black History Month after the election of President Barack Obama and the lessons of the Rev. Dr. Martin Luther King Jr. The Heart-to-Heart newsmaker series included an interview with U.S.
39 Rep. John Conyers, D-Mich., chairman of the Judiciary Committee, on disproportionate sentencing and detention of people of color in the United States.
My tips for the Society of Professional Journalists’ Diversity Toolbox help to squash excuses from media employers and journalists such as “We can’t find any.” I explain how journalists can “circulate to percolate” to find diverse contacts for their articles to reflect U.S. demographics. This is increasingly vital as the racial and ethnic complexion of the country continues to change. Together, all of these tools enhance journalism education as well as the professional development of reporters, editors and producers.
CANDIDATE’S STATEMENT
Publication No. 22 Research and Reporting on Political and Social Issues
This collection of research and reporting on political and social issues is noteworthy because of the scope and reach of the publications; their individual and collective impact; and their societal, journalistic and historical contributions. These articles bring much-needed attention to unreported and underreported topics. This is significant, because coverage of such topics can increase understanding among various segments of the population; present solutions to problems; or stimulate efforts to solve them.
Role Researcher and writer
Reach and Impact Some of these articles have been distributed to thousands of readers through the Afro-American Newspapers and fellow NNPA members: . Afro-American Newspapers: 12,767 in print; on the web, 7,070 daily unique visitors and 35,350 page views . National Newspaper Publishers Association: circulates to 200 member newspapers
Representative Samples • “D.C. Mayor’s Wal-Mart Bill Veto Intensifies Minimum Wage Debate” http://www.afro.com/sections/news/afro_briefs/story.htm?storyid=79743, Sept. 13, 2013 (spot news) • Texas Leads U.S. in Execution of African Americans” http://www.afro.com/sections/news/afro_briefs/story.htm?storyid=79354, Aug. 7, 2013 • Trayvon Martin Case Fuels Anxiety for Black Moms http://www.afro.com/sections/news/afro_briefs/story.htm?storyid=79229, July 24, 2013 • “School Daze With Obama and Romney,” Afro-American Newspapers, http://www.afro.com/sections/news/national/story.htm?storyid=75129, May 30, 2012.
40 CANDIDATE’S STATEMENT
Publication No. 23 Research and Reporting on Technology
This collection of research and reporting on technology is noteworthy because of the digital divide and efforts to involve African Americans, including the Howard community. This is significant, because coverage of such topics can increase understanding technology and highlight best practices.
• “Digitally Speaking,” column on apps, Howard Magazine, Summer 2012 • “Digitally Speaking,” column on social media, co-authored with Ingrid Sturgis, Howard Magazine, Winter 2012
CANDIDATE’S STATEMENT
Publication No. 24 Research and Reporting on Lifestyles and Other Features
This collection of research and reporting on lifestyles and other features help to provide balance to coverage of African Americans that’s far too often negative. In fact, coverage throughout the diaspora has a disproportionate focus on what I call the three Cs: coups, crisis and crime.
These articles highlight unreported and underreported topics and trends. Some of them are historic (Althea Gibson and Ruby Dee), some are serious (self-esteem issues and self hatred due to discrimination, including colorism) and some are light-hearted (popcorn addiction, tips for those who lose vacation days and grandmas who don’t want to be called grandma — such as yours truly, Nini).
Coverage of such topics can help to increase understanding among various segments of the population and “normalize” racial and ethnic groups often seen as the “other,” by sharing our achievements, the full range of our humanity, common interests and slices of everyday life. As noted journalist Les Payne often points out, for example, the media often acts as if it doesn’t snow on the homes of people of color during blizzards. When we’re out of sight and out of mind, it can have a snowball effect (pun intended) on more serious matters.
Writing such articles is also helpful in discussing different writing styles and topics with my students.
Role Researcher and writer
Impact and Reach These articles have been distributed to thousands of people, including:
• BlackAmericaWeb.com, the companion site for the Tom Joyner Morning Show, the No. 1
41 nationally syndicated radio programs with nearly 8 million listeners and 1.5 million unique visitors monthly on its website • Afro-American Newspapers: 12,767 in print; on the web, 7,070 daily unique visitors and 35350 page views • National Newspaper Publishers Association: circulates to 200 member newspapers • FierceforBlackWomen.com: 10,000 unique visitors
Representative Samples
• “Can’t or won’t Get Away? Take a Staycation,” http://fierceforblackwomen.com/2014/08/29/fierce-fridays-cant-or-wont- get-away-take-a-staycation/, Aug. 29, 2014 • “Remembering Rudy Dee” http://fierceforblackwomen.com/2014/06/13/remembering-ruby-dee/, June 13, 2014 • “Women’s History Month Salute to Tennis Pioneer Althea Gibson” http://fierceforblackwomen.com/2014/03/28/womens-history-month-salute- to-tennis-pioneer-althea-gibson/, March 28, 2014 • “An Addict comes Clean on National Popcorn Day” http://fierceforblackwomen.com/2014/01/19/an-addict-comes-clean-on- national-popcorn-day/, Jan. 19, 2014 • “The G Word: Grandmas Who Don’t Want to Be Called Grandma,” for the companion site of the nationally syndicated “Tom Joyner Morning Show,” http://www.blackamericaweb.com/life-style/family/g-word-grandmas-who- don’t-want-be-called-grandma, Sept. 7, 2012. • “Dark Girls” Documentary: Black Impediments to Accepting Why Black is Also Beautiful, Afro-American Newspapers http://www.afro.com/sections/arts_entertainment/movies/story.htm?storyid =73835, Jan. 21, 2012
CANDIDATE’S STATEMENT
Publication No. 25 Research and Reporting on International AIDS Conference
These articles on the International AIDS Conference are significant because of the disproportionate impact of HIV/AIDS on people of color throughout the world, the lack of understanding of the disease, stigma and the lack of awareness on promising developments. In addition, this was the first time that the conference had been held in the United States in two decades. The conference consumed the entire Washington Convention Center as well as other venues. The scope of the conference, along with the intricacies of HIV/AIDS required extensive research beforehand, careful analysis in determining the significance of the findings presented, and measured reporting in telling what was noteworthy. These articles bring much-needed attention to unreported and underreported topics. This is significant, because coverage of such topics can increase understanding among various segments of the population; present solutions to problems; or stimulate efforts to solve them.
42 Role Researcher and writer
Impact and Reach These articles have been distributed to millions of people. They were picked up by many other news outlet, but they originated in the following:
• BlackAmericaWeb.com, the companion site for the Tom Joyner Morning Show, the No. 1 nationally syndicated radio programs with nearly 8 million listeners and 1.5 million unique visitors monthly on its website • Afro-American Newspapers: 12,767 in print; on the web, 7,070 daily unique visitors and 35350 page views • National Newspaper Publishers Association: circulates to 200 member newspapers
Representative Samples • “International AIDS Conference: End of Epidemic Is in Sight — With Lots of Work,” http://www.blackamericaweb.com/life-style/health-and- wellness/international-aids-conference-end-epidemic-sight-—-lots-work, Aug. 6, 2012. • “Turning the Tide on AIDS in D.C.,” Afro-American Newspapers, http://www.afro.com/sections/news/washington/story.htm?storyid=75765, Aug. 1, 2012.
CANDIDATE’S STATEMENT
Publication No. 26 Creative Work: Howard University News Service
HUNewsService.com reports on education, health, business, government and politics, religion, arts and entertainment, sports and other topics. The site specializes in hyper-local coverage of the Washington, D.C., region with senior correspondents assigned to each of the District of Columbia's eight wards. The news service is often alone in covering underserved neighborhoods in Wards 7 and 8. It also brings much-needed attention to unreported and underreported topics. This is significant, because coverage of such topics can increase understanding among various segments of the population; present solutions to problems; or stimulate efforts to solve them.
The news service is a meritorious special project of an academic and professional nature that exceeds normal expectations of teaching and supervision of co-curricular programs with its round-the-clock news cycle. Under my direction, HUNewsService.com has also achieved recognition on a regional and national level. Our media partners value our coverage and regularly publish news service content on their websites and in their newspapers. They also commission exclusive articles from our students.
Role Serve as adviser, and previously editor, in the development and management of the award- winning HUNewsService.com. Available to coach students, edit content and upload it to the site
43 on a 24/7 basis or whenever breaking news would be of interest to our audience and media partners.
Background On Nov. 17, 2001, Howard University's Department of Journalism launched its online news and information source as BlackCollegeView.com, under the leadership of Clint C. Wilson II, Ed.D., and Robin Thornhill. The site became the anchor project for the department's Converged Media Lab, created through a student, faculty and industry partnership that included the National Newspaper Publishers Association (NNPA) and Microsoft.
Under my direction, BlackCollegeView.com was redesigned and re-launched as HowardUniversityNewsService.com. It was also upgraded to College Publisher 5.0 with greater multimedia features and ease of use. I accomplished this simultaneously with the debut of 101Magazine.net, also on CP 5.0. These changes have increased students’ ability to maximize their multimedia skills and enhanced synergy within the department. (We later migrated 101 to WordPress, and we’re in the progress or migrating HUNS, following the abrupt sale of College Publisher recently resulting in a decline in functionality and loss of some content for universities nationwide.)
In keeping with the department and industry’s focus on hyper-local coverage, I helped to shift the focus from collegiate-oriented news to community news. Once I began teaching News Lab, the Capstone class, in 2007, I assigned the students as senior beat reporters, covering the district’s eight wards.
Through the Howard University News Service, novice and more experienced student journalists alike gain unparalleled experience in covering the U.S. Supreme Court, Congress, D.C. Council, Advisory Neighborhood Commissions as well as grassroots groups and individuals. They are able to apply traditional news values and diversity to coverage in print, audio, still photography, video and social media to distribute content quickly, accurately, fairly and ethically in English as well as other languages.
HUNewsService.com has been praised for its coverage of the aftermath of Hurricane Katrina, the 2008 and 2012 presidential elections, the 2009 and 2013 inaugurations, the 50th anniversaries of Brown v. the Board of Education and the sit-in movement in Greensboro, N.C., all of which I helped to coordinate. "From Black Power to Black Sunday: Student Activism in the Nation's Capital" was one of 14 student packages included in the "Eyes on the Prize" Black College New Media Project, underwritten by the Corporation for Public Broadcasting.
The converged media team for the 2008 election produced more than 80 print articles, hundreds of photos, a dozen blogs, and 20 video and audio packages. Reporters who returned to their hometowns to vote, including New York, Chicago, Detroit and Wilmington, added a national dimension and provided real-time coverage of President-Elect Barack Obama's victory speech, filing via cell phones and using Twitter.
I also helped to maximize experiential learning by directing converged media teams for: o Dorothy Height’s final days and funeral o Aftermath of earthquakes in Haiti o Elections in Haiti o D.C. mayoral election o Two dozen simultaneous hearings on proposed D.C. public school closings o Award-winning series on food deserts
44 o Congressional Black Caucus annual legislative weekend o Stabbing at Bowie State University
Additional Contributions In addition to the accomplishments above, my other activities have included: . Working with students across sequences and departments — in addition to my own — to help them report, revise and post content online. . Conducting weekly budget meetings to increase local reporting by students across sequences and departments. During the Tuesday meetings, other students in other classes can pitch ideas or obtain assignments from the weekly news budget. It also helps to give the News Lab students managerial experience. . Taking students to Capitol Hill; the National Press Club; the Newseum; D.C. Auditor’s office to analyze ANC budgets; the Washington Informer to meet with the publisher; WashingtonPost.com to meet with the innovation team known as the “Web Ninjas,” and the Washington bureau of the New York Time. . Serving as adviser for Team Howard for news and social media coverage of the American Society of Newspaper Editors conference. . Continuing implementation of Capstone Portfolio Presentations in which students prepare a comprehensive professional/academic portfolio (including a self-assessment of their application of the nine ACEJMC standards) and discuss their career as a student journalist, their beats and final projects. Professional journalists, recruiters, faculty members and alumni critique the presentations. . Using team teaching and guest lectures to expose students to multimedia and social media methods, including photojournalism, video, audio, Sound Slides, Final Cut Pro, database reporting, social media and the use of smartphones and other mobile devices to shoot, record and write stories. Students have used Twitter to live-tweet events and Storify to curate social media, multimedia and news coverage for readers’ convenience. . Remaining on call 24/7 to respond to breaking news as well as edit and post student work.
Impact/Recognition My management, research and development of HUNewsService.com meets criteria No. 8 set forth on page 6 in the Department of Journalism’s APT Philosophy as an Exemplary Creative/Professional Activity and No. 12 on page 8 under High Creative/Professional Activity, which is also reflected in this appraisal and examples in the section for Publication No. 8: 8. Development or application of technology for communication enterprises or for the educational community, including new and existing websites; regularly maintained and nationally recognized web logs (blogs) and video logs (vlogs) . Media reorganization, repositioning and a relaunch ”that achieved industry-standard measures for best practices.” 12. Development and management of meritorious special projects of an academic or professional nature that exceed normal expectations of teaching and/or instruction and supervision of co-curricular programs, and that achieve recognition on local, regional, national or international level and/or other targeted area deemed of significance. The candidate must also prepare a detailed report and critique of the activity.
It merits an Exemplary score of 5 for Creative/Professional Words under Scholarship on the Faculty Performance Evaluation rubric, which states: “Outstanding evidence of creative works, publications, broadcasts or distribution of creative works, articles, audio, visual, new media, scripts, films, other media and/or special audience/client.”
45
The Society of Professional Journalists honored HUNewsService.com as the Best Independent Online News Publication in the United States at its 2011 national convention in New Orleans. For two years in a row, the news service received the regional version of this award from SPJ’s Region 2, which includes D.C., Maryland, Virginia, North Carolina and Delaware. It was also a national finalist for a food desert series, which also won first place regionally
For the 2008 presidential election, our student journalists filed ahead of a few national news organizations. The National Association of Black Journalists (NABJ) named one of the lead reporters Student Journalist of the Year. Another news service correspondent was honored the following year and also received a Hearst Award, the collegiate equivalent of the Pulitzer Prize. During Fall 2011, a Reporting & Writing student filed a story on the funeral of the student stabbed at Bowie State University ahead of the Washington Post. I was able to send his story and photos to our media partners, and the Afro.com uploaded the content during the funeral.
Unlike the New York Times, HUNewsService.com was prepared with an advance obituary for Dorothy Height. This was an excellent learning experience for our students, some of whom were initially uncomfortable with adhering to the common news practice of writing advance obituaries. They saw the value of their efforts after the news service was cited for its coverage, along with professional media companies, in the Journal-Isms column by Richard Prince. Because of our students’ professionalism, Flo McAfee, a former White House administrator who led the media relations team for Dorothy Height, notified our student journalists immediately upon Dr. Height’s death. The students exhibited sound news judgment in immediately using Twitter to send out tweets to alert readers as well as updating the advance obituary.
Our media partners welcome our students’ drive and timeliness. It has been a joy and honor to work with them (even sometimes on late nights and weekends). News service content has been used by the Washington Post, the Washington Examiner, CNN iReport, BlackAmericaWeb.com, the Trice-Edney News Wire, Human Nature magazine, Heart & Soul magazine, Trentonian.com and many of the 200 NNPA newspapers, including the Baltimore and Washington Afro- American, the Washington Informer, the Los Angeles Sentinel and the Chicago Defender.
CANDIDATE’S STATEMENT
Publication No. 27 Pending Research and Refereed Paper Presented at Conferences
“All the News That Fits on Tablets: An Analysis of News Consumption and Best Practices,” one of three proposals selected by the AEJMC Council of Affiliates for the Second Annual Industry Research Forum Award; presented at national AEJMC conference in Washington, D.C. (August 2013). (Also see Publication No. 14.)
CANDIDATE’S STATEMENT
46 Publication No. 28 Pending Research and Refereed Paper Presented at Conferences
“The Seven Sisters and Their Siblings Go Digital: An Analysis of Women’s Magazine Content on Websites, iPads and Cell Phones,” 37th Annual AEJMC Southeast Colloquium, hosted by the Department of Communication at Virginia Polytechnic Institute and State University (March 2012). (Also see Publication No. 7.)
CANDIDATE’S STATEMENT
Publication No. 29 Pending Research and Refereed Paper Presented at Conferences
“Evelyn Cunningham: The Pittsburgh Courier’s Lynching Editor,” presented at American Journalism Historians Association conference in Seattle, Washington (October 2008) and at the School of Communications Student and Faculty Research Forum in Celebration of the Inauguration of Howard University President Sidney A. Ribeau (April 2009). One AJHA reviewer recommended my article for the J. William Snorgrass Award for outstanding minority-journalism research paper and the Maurine Beasley Award for outstanding women’s history research paper. Under review by the Journal of Women’s History. (Also see Publication No. 15.)
CANDIDATE’S STATEMENT
Publication No. 30 Pending Research and Refereed Paper Presented at Conferences
“Rising to the Top: Determinants of Success Among Online Campus Newspapers,” invited paper for Issues and Challenges Facing Campus Media by AEJMC Scholastic Journalism Division, Denver, Colorado (August 2010).
CANDIDATE’S STATEMENT
Publication No. 31 Pending Research and Refereed Paper Presented at Conferences
“Getting Readers to Click: The Role of Social Media and Copy Editing,” one of three among 49 presentation proposals selected for AEJMC session on Social Media in the Classroom” (August 2010).
47 CANDIDATE’S STATEMENT
Publication No. 32 Pending Research and Refereed Paper Presented at Conferences
“Supplementing the News: The History of Weekend Magazines for African Americans,” invited paper for History of Magazines in the 20th Century by AEJMC Magazine Division, Chicago, Illinois (August 2008). Published by AEJMC’s Journal of Magazine and New Media Research in October 2009. (Also see Publication No. 12.)
13. PATENTS HELD ~N/A~
14. TEACHING EXPERIENCE
A. Courses Taught Attach Teaching Evaluations, if available (Descriptions taken directly from the University Bulletin. Unless otherwise specified, scores are overall averages.)
JOUR 201. Writing for the Media (formerly Fundamentals of Journalism). 3 crs. Develops in the student a sense of news value; introduces basic news reporting techniques; develops news writing skills; familiarizes the student with journalism ethics and copy editing symbols.
Taught: Spring 2008, Fall 2008, Spring 2009, Fall 2009, Fall 2012, Summer 2014
Spring 2008 Mean Student Evaluation Score: 4.54 (over comparative institutional mean of 3.98)
Mean Student Evaluation Score: 4.16 (over comparative institutional mean of 3.99)
Fall 2009 Classroom Visitation Evaluation: 90%
JOUR 202. Reporting and Writing. 3 crs. Emphasizes actual writing and reporting under newsroom conditions; provides intensive experience in gathering and writing news under deadline pressure.
Taught: Fall 2011
Mean Student Evaluation Score: 3.94 (comparative institutional mean: 3.97)
JOUR 202. Reporting and Writing (Magazines). 3 crs. Emphasizes actual writing and reporting under newsroom conditions; provides intensive experience in gathering and writing news under deadline pressure.
Taught: Fall 2011, Spring 2012, Fall 2012, Spring 2013 (two sections), Fall 2013, Spring 2014, Fall 2014, Spring 2015
Spring 2013 (JOUR 202-07) Mean Student Evaluation Score: 4.22 (comparative institutional mean: 4.01)
48 Spring 2013 (JOUR 202-04) Mean Student Evaluation Score: 4.15 (comparative institutional mean/; 4.01)
Spring 2013 Classroom Visitation Evaluation: 90%
JOUR 301. Advanced Reporting and Writing. 3 crs. Deals with advanced development of reportorial skills and writing techniques, with exposure to complex issues and ideas influencing public affairs reporting.
Taught: Spring 2007, Fall 2009
Mean Student Evaluation Score: 4.00 (comparative institutional mean: 3.99)
JOUR 308. Copy Editing (now Interactive Editing). 3 crs. Overall view of the editorial concept, with emphasis on the copy editor’s job and editing copy manually as well as on the computer.
Taught: Fall 2007, Fall, 2009, Spring 2010, Fall 2010 (two sections), Spring 2011, Fall 2012, Spring 2013, Fall 2013, Spring 2014, Fall 2014, Spring 2015
Fall 2012 Mean Student Evaluation Score 4.00 (comparative institutional mean: 4.01)
Spring 2013 Mean Student Evaluation Score 3.67 (comparative institutional mean: 4.01)
JOUR 403. Feature Writing for Newspapers and Magazines (now Interactive Feature Writing). 3 crs. Deals with the theory and practice of feature writing for publications, including critical inspection of published examples.
Taught: Spring 2008 to Spring 2014 Spring 2006 Classroom Visitation Evaluation: 91/100
JOUR 410. Directed Study. 3 crs. • Magazine Publishing, Spring 2009 • Digital Media Innovation, Spring 2010 • Broadcast Journalism II, Spring 2013 • NewsVision, Spring 2013 • Audio Storytelling, Summer 2014
JOUR 411. News Lab. 3 crs. Reporting, writing, editing and producing for HUNewsService.com (formerly BlackCollegeView.com), the department’s laboratory website.
Taught: Spring 2008, Fall 2008, Spring 2009, Fall 2009, Spring 2010, Fall 2010, Spring 2011, Fall 2011, Spring 2012
Spring 2008 Mean Student Evaluation Score: 4.38 (comparative institutional mean: 3.99)
Mean Student Evaluation Score: 3.93 (comparative institutional mean: 3.99)
Mean Student Evaluation Score: 3.40 (comparative institutional mean: 3.99)
Evaluation of Actual Faculty Performance on Teaching 2008-09 4.00 “Outstanding” (on 4-point scale) 2009-10 4.00 “Outstanding” (on 4-point scale) 2010-11 4.77 “High” to “Exemplary” (on 5-point scale) 2011-12 4.6 “High” to “Exemplary” (on 5-point scale)
49 2012-13 4.625 “High” to “Exemplary” (on 5-point scale) 2013-14 5.00 “Exemplary” (on 5-point scale)
B. Theses or Dissertations Directed
Thesis Directed for Annenberg Honors Program: . Kendra Desrosiers, “Black College Youth: Consumerism and Self-Esteem (2010) . Charreah Jackson, “The State of Our Unions and Today’s Black College Women: Working on a Bachelor’s or Trying to Find a Bachelor” (2007) . Shari Logan, “The Lack of National Lifestyle Magazines for African-American Female Teenagers” (2007)
C. Theses or Dissertations Read as a Member of a Student's Committee Master’s Thesis: . Quinn Conyers, "Student Entrepreneurship: A Critical Analysis of the Impact of Entrepreneurship Education on Black High School Students" (2008)
D. Contributions to Teaching
1. National Reputation – My national reputation as a journalist has followed me into the academy. My distinguished professional experience spans nearly three decades and includes top roles at such world- renown news organizations as The New York Times. I am recognized and respected as a leader and expert in newspaper and magazine journalism, media management, convergence and diversity. I am one of a handful of journalists who have had the opportunity to run two national magazines: BET Weekend and Heart & Soul. I’ve also held leadership positions in the National Association of Black Journalists, serving two terms as president of its largest chapter in New York and now as a founding member of the Digital Journalism Task Force. In addition, I am a diversity consultant for the Society of Professional Journalists. As a result, I am consulted about journalism education, for interviews about journalistic issues and current events, for presentations on diversity and professional development, and for my experiences on making the transition from the newsroom to the classroom.
I have been interviewed by the Howard University Radio Network, BBC, CBS, National Public Radio (NPR), the Washington Post, USA Today, The Tavis Smiley Show, Radio One stations and BlackAmericaWeb.com, the website of the nationally syndicated Tom Joyner Morning Show. I am also in the CNN database as a source for television interviews. My extensive network of contacts has also been useful in attracting speakers to Howard and in helping our students secure internships and full-time jobs. (Also see appendix.)
2. Honors – I have been selected for a number of fellowships for teaching, ethics, health reporting and other areas. I recently received the AEJMC Council of Affiliates Second Annual Industry Research Award for my research on how newspapers and magazines use tablets. Additionally, my leadership has also resulted in more than a half-dozen Salute to Excellence Awards for Heart & Soul magazine. My special report, “Stuck in the Hospital,” and my Ebony article on ADHD were also a finalists.
Under my direction, HUNewsService.com received a first place award for best online news site nationally from the Society of Professional Journalists and several other honors, as indicated under Publication No. 26. My students have also won Hearst and HBCU Newspaper Awards. Three of my students have been honored as NABJ students of the year.
One of my refereed papers, “Evelyn Cunningham: The Pittsburgh Courier’s ‘Lynching Editor,’” was nominated for the J. Wiiliam Snorgrass Award for outstanding minority-journalism research paper as well as the Maurine Beasley Award for outstanding women’s history research paper. I’ve also had a number of invited papers. I’ve also received an award from the International Conference on Learning and Teaching.
3. Curriculum – I have played a leadership role in revamping the journalism curriculum and helping to implement changes and document the overall curriculum for the new Department of Media, Journalism
50 and Film. Since arriving at Howard in 2001, I’ve also been involved in helping to enhance our convergence projects by expanding our curriculum, revamping courses, integrating database reporting, acquiring and using more technology, increasing training opportunities, and joining with other sequences and department on various project. Our curriculum is at the forefront of peer institutions.
4. Technology – I have been a member of the Technology Committee and involved with the Converged Media Lab. I’m also working to develop our new Media Innovation Center. Under Fund for Academic Excellence Grants, I have joined faculty members in traveling to other universities to assess best practices. Over the years, I have increasingly integrated multimedia reporting, editing and producing in my classes. My students also incorporate social media in their reporting, including live tweeting events and using Storify to curate news and social media in one place for readers. My students and I edit video on Final Cut Pro, and they conduct on-screen interviews about their reporting. They are comfortable using a range of equipment, but they have also learned to shoot video, collect audio and file stories remotely using their smartphones.
I make every effort to keep my skills fresh. I regularly engage in technology-related professional development to enhance my classroom instruction. I have participated in the 2009 and 2010 multimedia boot camps for HBCU professors, co-sponsored by the Dow-Jones Foundation and Western Kentucky University. During both years, my team’s project was named best in class. I was a fellow in the Knight Foundation’s digital media at the University of Berkeley and the Kiplinger Foundation’s social media program at Ohio State University. I’m a founding member of NABJ’s Digital Journalism Task Force and a member of the Online News Association. I’m a regular at CETLA and have taken all of the classes on preparing Digital Portfolios and using the Blackboard course management system, which has always been an integral part of all of my classes.
5. Experiential and Service-Learning –As an outgrowth department’s emphasis on hyperlocal coverage, I have helped to revamp the News Lab class with each student assigned to cover one of Washington’s eight wards, particular underserved neighborhoods and untold stories. All of my classes incorporate experiential learning.
6. Advising and Mentoring – I have mentored journalism students, alumni and graduates students across the University. Additionally, I have directed theses for four Annenberg Honor students, joined the committee for one of our graduate students and served as faculty adviser for dozens of students across sequences. I am adviser to the Howard University News Service; 101 Magazine; Cover 2 Cover, an interdisciplinary student magazine association that has assisted me in organizing a national magazine conference at Howard; and former adviser to The Hilltop, which won several awards and became the first and only daily newspaper at an HBCU under my direction.
7. Leadership – I currently serve as interim assistant chair of the department. I also represent the School of Communications on the University’s Budget Advisory Council and serve as an alternate on the Faculty Senate. Previously, I was on the Department of Journalism’s Executive Committee as coordinator of the Print/Online Journalism Sequence. I also collaborated on a proposal or the “Eyes on the Prize” HBCU New Media Project. We were awarded $5,000 from the Corporation for Public Broadcasting and National Black Programming Consortium for multimedia coverage of student activism. Additionally, I took the lead in helping to coordinate coverage of Election 2008 and 2012, both inaugurations of President Barack Obama and various local elections. I am also participating on our department’s gentrification and midterm election projects.
15. CONTRIBUTIONS TO FIELD OR PROFESSION (Panel presentations, speeches, talks at professional meetings, conferences, symposia, workshops, seminars, etc.) • Fireside Chat on Media Coverage with Julianne Malveaux, Ph.D., president of Bennett College for Women, at Executive Leadership Council’s Women’s Leadership Symposium, Chicago, July 19, 2011 • IMG World, London, interviewed about Althea Gibson, for “The Spirit of Wimbledon” documentary, March 2011
51 • Mopwater PR, “Twitch! Public Relations in the Age of Social Media,” panelist, Busboys and Poets, Washington, D.C., November 11, 2010 • National Association of Black Journalists Media Institute on Health Disparities, Washington, presenter, “Covering Women’s Health,” March 2010 • National Association of Black Journalists, moderator and organizer, “Balancing Act: Managing Deadlines, Downsizing and Drama,” Tampa, Fla., August 6, 2009 • National Association of Black Journalists, panelist, “From the Newsroom to the Classroom, Full Time,” Tampa, Fla., August 7, 2009 • National Association of Black Journalists, panelist, “Making a Difference for Public Health: Initiatives That Improve Our Public Health System,” Tampa, Fla., August 7, 2009 • G. James Gholson Middle School, Landover, Md., Career Day, April 24, 2009 • John H. Johnson School of Communications Student and Faculty Research Forum in Celebration of the Inauguration of Howard University President Sidney A. Ribeau, presenter, “Evelyn Cunningham: The Pittsburgh Courier’s Lynching Editor,” April 16, 2009 • National Association of Black Journalists Media Institute on Health Disparities, Atlanta, presenter, “Covering Women’s Health,” February 2009 • Association for Education in Journalism and Mass Communications, presenter, Magazine Division Invited Paper Session on the History of Magazines in the 20th Century, “Supplementing the News: The History of Weekend Magazines for African-Americans,” Chicago, August 9, 2008 • American Journalism Historians Association, presenter, “Evelyn Cunningham: The Pittsburgh Courier’s Lynching Editor,” Seattle, October 24, 2008 • SPA (Sisters Partnering All-Together) Health Conference, Nashville, moderator, “Protecting Your Last Good Nerve,” October 2008 • Cover 2 Cover, presenter, “Magazine Internships, Oct. 8, 2008 • Cover 2 Cover, lecturer, “Interviewing and Networking Skills to Land Magazine Jobs,” Nov. 19, 2008 • John H. Johnson School of Communications Job Fair, presenter, “Increasing the Value of Your Journalism Portfolio: How to Write About Health Care Issues,” Oct 23, 2008 • Heart & Soul Sales Retreat, presenter, April 2008 • “Investigative, Impact and Immersion Reporting,” Georgetown University, March 2007 • “The State of Black Health,” presenter, Bethesda, Md., January 2007 • Heart & Soul Editorial Retreat, facilitator and presenter, Catonsville, Md., January 2007
16. RESEARCH A. Grants for Which You Have Applied UNFUNDED: . Association of Health Care Journalists/Centers for Disease Control Health Journalism Fellowship, 2008 . Knight Foundation, News Oasis Project, co-PI with departmental faculty . Association of Health Care Journalists/Centers for Disease Control Health Journalism Fellowship, 2008: . Association of Health Care Journalists/National Library of Medicine Fellowship at National Institutes of Health . Dennis A. Hunt Memorial Fund for Health Journalism . Society of Environmental Journalism . J-Lab . International Media Women Foundation . iFund for MS Project
PENDING: . New U Entrepreneurial $20,000 Grant from Unity Foundation/Ford Foundation
B. Funded Grants . Health Performance Fellowship, sponsored by the Association of Health Care Journalists and the Commonwealth Fund, $6,000, 2010-2011 . New Faculty Grant on Magazine Publishing, $60,000, 2007-09
52 . Fund for Academic Excellence, Entrepreneurial Grant, “Redesign of Journalism Course to Emphasize Entrepreneurial Thinking in Magazine Publishing,” $5,000, 2007-2008 . Corporation for Public Broadcasting/National Black Programming Consortium, Eyes on the Prize HBCU New Media Project, “From Black Power to Black Monday: Student Activism in the Nation’s Capital,” Co-Principal Investigator with Peggy Lewis, Gigi Hinton and John Arnold. $5,000, January 2007
C. Other Research (See Publications, above)
D. IMPACT OF RESEARCH My research is focused on diversity in employment, media management, entrepreneurship and coverage. Through basic and applied research, reporting and editing, I examine various aspects of new media, newspaper publishing and magazine publishing, including: . Readership patterns . Recruitment, promotion and retention . Content analysis and decisions related to coverage, assignments, execution, frequency and placement . Unreported and under-reported people, places and issues.
Based on my research and expertise on diversity for nearly three decades, I am regularly called upon nationally for lectures, conferences, workshops, meetings, consultations, media interviews and publications. I extend this research and expertise to the classroom to convey the timeless message of the Kerner Commission and other lessons, while engaging and preparing them for our increasingly multicultural society.
This is especially important at an HBCU. While our students typically have an innate awareness of diversity in general because of their backgrounds, they sometimes lose sight of other diverse segments of the population. I emphasize that they must use their critical-thinking skills and expertise to address diversity, not only along racial and ethnic lines but also in terms of socio-economics, age, gender, religion, geography and sexual orientation. Such awareness increased my value to employers as well as my level of contribution, especially at an international news organization such as The New York Times and now at Howard University. This is one reason that I place such an emphasis on community reporting and that I’ve selected college students in general and not specifically HBCU students as the target audience for 101, our forthcoming student lab magazine. This approach contributes to our efforts to develop “leadership for America and the global community.”
17. PROFESSIONAL DEVELOPMENT
(Seminars, Courses, Meetings and Workshops Attended)
. Knight Center for Journalism Massive Open Online Course (MOOC), “Introduction to Mobile Journalism,” June-August 2014 . Howard University Center for Excellence in Teaching, Learning and Assessment (CETLA), ID01 Designing Syllabi, June 2013; BB18 Grading with Blackboard Rubrics, October 2012; GW17 ICPSR Workshop: Archives, Research, and Learning, June 2012; ID01 Designing Syllabi, May 2012 . Selected as the John A. Hartford/MetLife Foundation Journalism in Aging & Health Fellow to attend and cover the Gerontological Society of America’s 66th Annual Scientific Meeting, New Orleans, Nov. 20-24, 2013 . John Jay College Center on Media, Crime and Justice Fellowship on “Health Behind Bars: What Obamacare Means for Courts, Prisons, Jails and the Justice-Involved (and How to Report It),” New York, Oct. 21 & 22, 2013 . Online News Association national conference, Atlanta, October 2013
53 . Knight Digital Media Center, University of California, Berkeley, and Ethics and Excellence in Journalism, Online Data Training for Journalists, four sessions on data visualization and mapping, February and March 2013 . “Politics of Aging” Professional Reporting Fellowship sponsored by the International Longevity Center, the Columbia University Mailman School of Public Health and the Columbia University Journalism School’s Continuing Education Division, December 2012 . National Press Foundation, Twitter for Journalists webinar, October 2012 . National Press Foundation, Cancer Issues Fellowship, May 2012 . Kiplinger Program in Public Affairs Reporting, Social Media Fellowship, Ohio State University, April 2012 . National Press Foundation, Affordable Care Act webinar, March 2012 . Knight Digital Media Center, University of California, Berkeley, Digital Storytelling Fellowship, January 2012 . MediaBistro.com, “Publishing Apps” technology conference, New York, December 2011 . National Press Foundation, Alzheimer’s Issues Fellowship, December 2011 . Journalism Interactive conference, University of Maryland, November 2011 . Intensive professional development through experiential roles as editorial director and associate publisher of Heart & Soul, 2005-20011 o Includes digital media management, editing, writing, research, translation of scientific data for a lay audience, database reporting and analysis, narrative journalism, and training in Search Engine Optimization, Content Management Systems, digital technology, Quark Xpress, Adobe InDesign, flip technology, audio, video and social media o Regular feedback from publisher, internal and external professionals, and various stakeholders, including physicians, scientists, other researchers and members of target audience. o Occurs daily, weekly and during annual retreats for editorial as well as business operations . Online News Association national conference, Boston, September 2011 . Knight-Batten Awards Symposium, Newseum, Washington, D.C., September 2011 . News University/Poynter Institute Online Training o Participated in webinars such as “Mobile Apps: Expanding Your Reach and Audience” (September 2011), “Mobile Media 101: Producing News With Your Smartphone” (March 2010), “Social Networks: Engaging Users With News” (May 2009) and “Election ’08” (October 2008). o Enrolled in the following self-directed tutorials: “Online Project Development” (April 2011), “News Sense” (January 2010), “Five Steps to Multimedia Storytelling” and “Math for Journalists” (November 2009). . Howard University Center for Excellence in Teaching, Learning and Assessment (CETLA), Entrepreneurial Conference, “Enhancing Your Power Point Presentations” and one-on-one session on advanced Blackboard techniques for online grade books and rubrics (September 2011) . National Association of Black Journalists national conference, Philadelphia, August 2011 . Health Performance Fellowship, co-sponsored by the Association of Health Care Journalists and the Commonwealth Fund, 2010-2011 o Ongoing conference calls and coaching with AHCJ advisers, including Charles Ornstein, AHCJ president, Pulitzer Prize winner and journalist at ProPublica and the Los Angeles Times o AHCJ Rural Health Journalism Conference, St. Louis, June 2011 o AHCJ national conference, Philadelphia, April 2011 o Medical journalism workshops and narrative journalism seminar by Jacqui Banaszynski, University of Missouri professor and Pulitzer Prize-winning journalist, Commonwealth Fund, New York, January 2011; o International conference with physicians, journalists and scholars in other Commonwealth Fund fellowship programs, New York, September 2010
54 . Executive Leadership Council’s Black Women’s Leadership Symposium, the Metropolitan Club, Chicago, July 2011 . Association for Education in Journalism and Mass Communications Conference, San Francisco, 2006; Washington, 2007; Chicago, 2008; Denver, 2010 . Dow-Jones/Western Kentucky University Multimedia Fellowship for HBCU Faculty. Received basic training in Final Cut Express, Sound Slides, Flash, photojournalism, video, audio and other technology tools. Evaluators judged my multimedia team projects on veterans and another on distracted driving, “Texts Gone Wild,” for which we drove two hours to interview the family of a victim on deadline, as the best in class during both years, August 2009 and 2010: http://newyorkstateofminds.wordpress.com . Congressional Black Caucus Annual Legislative Conference, September 2010 . National Association of Black Journalists national conference, Tampa, Fla., August 2010 . National Association of Black Journalists Media Institute on Health Disparities, Kaiser Family Foundation, Washington, March 2010 and March 2011 . Database Reporting, Video and Blogging Workshops, Howard University Dept. of Journalism, Fall 2010 . Google Certification Training, Washington, D.C., December 2010 . Ford Foundation/Unity Entrepreneurial Fellowship, July 2010 . Digital Media Conference, New York, July 2010 . Quantitative Research Course, Howard University, June 2010 . Qualitative Research Course, Howard University, June 2010 . Howard University CETLA Entrepreneurial Conference, June 2009 . Web Development Workshop, Howard University Dept. of Journalism, April 2009 . Howard University CETLA, Entrepreneurial Education, 2008 . Howard University CETLA, Dr. Gregory Carr on “Engaging Students: Stimulating Participation In and Out of Class,” April 2008 . Howard University CETLA, Plagiarism and Turn It In software training, 2008 . American Journalism Historians Association Conference, Seattle, October 2008 . SPA (Sisters Partnering All-Together) Health Conference in Nashville, October 2008 . Merck Science Journalism Conference, Rutgers University, April 2002-Present . PeopleSoft training on financial management software, Fall and Spring 2008; Spring 2009 . Rollan D. Melton Fellowship to attend the American Press Institute seminar on “Internet Strategies for Community Markets,” Reston, Va., September 2007 . Association of Health Care Journalists, Ethnic Media Fellowship to attend annual conference in Los Angeles, March 2007
18. DEPARTMENTAL, SCHOOL OR UNIVERSITY SERVICE
Department: . Serve as Interim Assistant Chair, Department of Media, Journalism and Film, 2013 to present . Serve on MJF Executive and Curriculum Committees, 2013 to present . Serve as Print/Online Journalism Sequence Coordinator, 2006 to 2013 . Serve as chair of departmental APT Committee, 2008 to 2009 and 2012 to 2013; member, 2007 to 2008 . Serve on departmental Executive Committee, 2006 to present . Serve on departmental Curriculum Committee, 2008 to present; school-wide Curriculum Committee, 2008 to 2009 . Participate on Technology, Washington Post Partnership and Grace Halsell Scholarship Committees . Select and chaperone a student for a presentation at the annual Merck Science Journalism Conference at Rutgers University, which includes a $1,000 scholarship, visits to New York media companies and briefings with scientists, 2002 to 2010 . Provide academic and career advisement for students across sequences, 2003 to present . Organize ongoing series of guest lectures with prominent journalists, 2001 to present . Conduct “The Writing Lab” as part of the Department of Journalism’s continuing education program, 2006 to 2008
55 . Submit student entries for Hearst Awards, Society of Professional Journalists Mark of Excellence, AEJMC Magazine Competition and HBCU Newspaper Conference, 2004 to Present . Serve as secretary at departmental faculty meetings, 2003 to 2008 . Advise Howard University News Service, 2009 to present . Expanded the internal reach of the Howard University News Service to provide multimedia reporting opportunities for all sequences on a 24/7 news cycle, 2009-10 . Provide feedback and editing to students in other classes throughout the department . Supervised redesign, repositioning and relaunch of HUNewsService.com . Advise 101 Magazine, 2009 to present . Conducted research and developed a business plan to launch 101 Magazine and website to meet the growing demand of students interested in all facets of magazine publishing, 2009 to present . Advise Cover to Cover, student magazine association, 2003 to present School: . Served as chair of the MJF Reaccreditation Committee, 2014 to present . Assisted Committee of the Future Committee on merger of Department of Journalism and Department of Media, Journalism and Film, October 2012 to 2013 . Serve on Search Committee for proposed Department of Media, Journalism and Film, 2013 . Coordinated school-wide coverage of presidential election, 2008 and 2012; and inauguration, 2009. Assisted with coordination of 2013 inauguration coverage. . Serve as editor of School of Communications promotional booklet, 2013 . Serve on school-wide Budget Committee, 2010 to present . Served on faculty team with Department of Radio, Television and Film on coverage of 50th anniversary of sit-ins, Greensboro, NC, 2010 . Assisted in reviewing ACEJMC Self-Study Report; edited final version for successful re- accreditation of Department of Journalism and Department of Radio, Television and Film, 2009 . Serve on school-wide Curriculum Committee, 2008 to 2009 . Serve on Ad-Hoc Building Committee, 2007 to 2010 . Present sessions on critical thinking for Freshman Orientation classes, 2005 to present . Support and participate in national job fair and conference, 2001 to present
University: . Serve on Budget Advisory Committee, 2013 to present . Worked with Departments of World Languages, English and Afro-American Studies to host pre- inaugural book signing and panel discussion on “The First Lady’s First Family,” featuring with Rachel Swarns, Howard graduate, N.Y. Times correspondent and author of “American Tapestry: The Black, White and Multicultural Ancestors of Michelle Obama,” January 2013 . Assisted The Hilltop, which lacked an adviser, for the 2012-13 academic year . Served on departmental team to prepare report for Presidential Commission on Academic Renewal (PCAR); met with PCAR team during departmental visit and representatives at Town Hall . Participated in suicide prevention training . Panelist with TransAfrica President Nicole Lee and radio hosts Kojo Nnamdi and Joe Madison for “What Happened in Haiti? A Forum to Raise Public Awareness About the Earthquake,” co- sponsored by the Office of the Provost, the Howard University Interdisciplinary Undergraduate Research Program and the Howard University Haitian Relief Committee, February 2010 . Coordinated capacity book signing at Howard University Bookstore for “My Times in Black and White: Race and Power at the New York Times" by the late Gerald M. Boyd with his widow Robin D. Stone, February 2010 . Coordinated capacity book signing at Howard University Bookstore for “Ida B. Wells: A Sword Among Lions” by Paula Giddings, March 2008 . Reached out to students across disciplines at Howard and other universities for participation in 101 magazine and experience in all facets of publishing (i.e., legal, business, technology, distribution and international outreach) . Joined Women as Change Agents (WACA) under leadership of Howard’s first lady, Dr. Paula Ribeau
56 . Advised the editorial staff of The Hilltop and assisted in the transition from twice weekly to daily publication, the first for an HBCU newspaper, which also resulted in the editor-in-chief being honored as 2006 National Association of Black Journalists Student of the Year, 2003 to 2009 . Advised Cover to Cover, student magazine association, 2003 to present
19. PUBLIC AND COMMUNITY SERVICE Community Service . “Essays, Collected: How to Craft a Dynamic Anthology,” panelist, Baltimore Book Festival, September 2014 . Black History Month keynote speaker for an audience of 600 at the University of Toledo; also gave sermon at the Historic Third Baptist Church and spoke at Scott High School and the Ella P. Stewart Academy, February 2014 . National Advisory Council of the Center for Health Media and Policy at Hunter College, City University of New York, assisting in revamping fellowship program (2011 to present) . ”Fit, Fabulous and Fearless,” speaker, National Harbor, December 2011 . Heart & Soul Awards and Community Health Expo, Baltimore, presenter and committee member, June 2011 . Age of Awareness Katrina and Literacy Fund-Raisers, 2005-Present . G. James Gholson Middle School, Landover, Md., Career Day, 2009-Present . Black History Month, “Pioneers of the Past and Present,” Clarksville Elementary School, St. John’s Parish Day School, Howard County, Maryland, 2003-2008
Professional Service . National Advisory Council of the Center for Health Media and Policy at Hunter College, City University of New York, assisting in revamping fellowship program (2011 to present) . National Magazine Awards, Judge, 2001, 2008 and 2013 . Pittsburgh Black Media Federation, Robert L. Vann Media Awards Competition, newspaper features judge, 2014 . National Association of Black Journalists, Salute to Excellence, judging captain for newspaper and magazine awards competition, April 2009; digital judge, April 2013 . National Newspaper Publishers Association, Awards Competition, Judge . Association of Health Care Journalists, coordinated and moderated panels on emergency room and hospital room utilization, 2014; infertility, 2013; and diabetes, 2012 . National Association of Black Journalists, coordinated two session on magazine publishing, 2013 . American Society of Magazine Editors/Magazine Publisher’s of America, Project Masthead, 2008 . New York Association of Black Journalisms Board of Advisors, 2013 to present . Editorial Board member, Journal of Magazine and New Media Research, 2009-Present . Reviewer for AEJMC Magazine Division, Spring 2011 . Reviewer for Journal of Magazine and New Media Research, Spring 2011 . George Washington University, judged MBA presentations on media and marketing projects, 2011 . Heart & Soul Awards, Nashville, presenter and co-founder, October 2008 and June 2011 . SPA (Sisters Partnering All-Together) Health Conference in Nashville, Planning Committee Member in collaboration with Meharry Medical College and Heart & Soul magazine, 2008 . Wellness Warriors, a network of medical professionals and journalists committed to improving the physical, emotional and mental health of our communities; Co-Founder, 2001-Present . Team Leader, Komen Breast Cancer Walk, 2001-2011
September 2, 2014 Yanick Rice Lamb ______Date Signature of Candidate
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