MBS Business Projects Munich Business School University of Applied Sciences
Information on the Munich Business School Business Projects 2020/2021
Tasks and Goals of the General Framework Business Projects • Group size: 4 to 5 Master students
The »Business Project« course in the degree program Master • Project duration: end of September 2019 to April 2020 International Business aims to provide students with an oppor- • Important: real-life case, and project character of the task tunity to implement a concrete business project in cooperation with a real-life company. • Reasonable scope of work: the project is an official part of the curriculum; each student is meant to contribute 2x30 hours In the course, acquired business knowledge is to be implemen- ted and consolidated by means of real projects in small groups. • There are numerous international, purely English-speaking All student groups are mentored by an MBS professor during the students with corresponding backgrounds enrolled at Munich entire project lifecycle. Business School. Therefore, please let us know if you would like to execute the project in German or English language. In case of the project being conducted purely in English, it is also Why to Join as a Company? possible to receive the final report in German language. • Confidentiality agreements/NDAs may of course be signed • Introduce and exchange new perspectives, fresh ideas, and • All student groups command sound project management possibly unconventional thoughts with and to the Master knowledge and are supervised by an MBS professor students
• Benefit from temporary, additional manpower for a concrete project Examples of Past Business Projects • Become acquainted with internationally oriented students at an early stage • Development of a market entry strategy for India, and China respectively • Have fun in cooperating with an international business school • Development of a marketing concept for a new brand
• Development of a rating tool for SMEs
Deliverables • Analysis of the customer satisfaction for an online tool
• Final report • Conception and development of marketing and sales documents • Final presentation at Munich Business School (the partner company is invited) • Development of a new shop concept
• Second presentation at the partner company‘s premises by • Analysis of a marketing plan for a startup request MBS Business Projects Munich Business School University of Applied Sciences
Procedure and Timeframe
Sept Oct Nov Dec Jan Feb Mar Apr Teams & topics assignment
Project setup
Project work
Project break (exams)
Project work
Final presentation
Project start Interim presentation Project close-out
Selection of Participant Companies
Volkswagen Telefónica O2 Lindner Hotels & Resorts ISPO Audi Accenture Hypovereinsbank Käfer BASF Kempinski Bogner Würth Tele Services Keller Sports Gardena Client Solutions Vodafone FC Bayern Weihenstephan CHIC Foods Shanghai Dornbusch Gravuren BWM Motorrad Allianz Microsoft Donner & Reuschel Condé Nast Tesla NHN LINE
Apply for a Business Project
Company name
Department
Contact person Contact details
Address
Language: German English German or English
Brief description of the task:
With this cooperation we agree to the use of our company or institution logo on the website and in brochures of Munich Business School. MBS Business Projects Munich Business School University of Applied Sciences
Business Project Testimonials
Many thanks to Munich Business School. As part of a business project, five Master International Business students supported Bang & Olufsen in a market potential analysis. The students successfully analyzed a specified market, pointed out business opportunities, gave recommendations, and showed a possible entry strategy for the company. Bang & Olufsen would be very glad to work with Munich Business School again in the near future.
Maximilian Wallner, Key Account Manager, Bang & Olufsen Automotive
The business projects of Munich Business School are a great opportu- nity for us to examine current topics and questions neutrally and with a scientific background. We are always enthusiastic about the commit- ment of the teams and the project results.
Thomas Pflugbeil, Managing Director, Spessarttraum GmbH & Co. KG
The MBS business project has played a major role in the planning and implementation of our China market entry strategy. The professional approach of the MBS students to project management and the quality of their results were impressive. It has been a pleasure working with the MBS students and professors, and I would encourage other companies to participate in an MBS business project.
Bernd Stucke, Founder and Managing Partner, EVOC Sports
For further information, please visit munich-business-school.de/business-projects
Your Contact Person
Prof. Dr. Christian Schmidkonz Academic Program Director Master International Business +49 (0)89 547678-14 [email protected]
Munich Business School Elsenheimerstraße 61 · D-80687 Munich As of JanuaryAs 2019 www.munich-business-school.de 2016 of August As