A4Uexpo London 2010 Richard Baxter – SEOgadget.co.uk

SEOgadget.co.uk WHAT ARE MICROFORMATS?

SEOgadget.co.uk Photo by: SDuck409 WHAT ARE MICROFORMATS?

The Pizza Shop Yep. Just a bit of 123 Fake Street text. Nothing to Business see here… Faketown Fakeshire Location FA12 KE1

Rating:

Review by: Sarah Review “OMG! That was like, the best lunch I ever had! Awesome!”

“A World of Welsh Lamb” Wednesday, 6 October 12:00 - 14:00 Leadenhall Market Event 45-52 Leadenhall Market, City, EC3V 1LR

SEOgadget.co.uk WHAT ARE MICROFORMATS?

Aha! You mean The Pizza Shop The Pizza Shop 123 Fake Street Faketown over on Fake Contact details Fakeshire Street FA12 KE1

The Pizza Shop
123 Fake Street, Faketown, Fakeshire.
Phone: 123-456-789 http://pizzaexample.com

hCard is used for:

- Understanding address data in reviews and events - Local citations / address data for Google place pages

SEOgadget.co.uk WHAT ARE MICROFORMATS?

Rating: That Pizza restaurant must Review by: Sarah Review be great! “OMG! That was like, the best lunch I ever had! Awesome!”

The Pizza Shop Reviewed by Sarah on Jan 6 . A great place to eat! OMG! That was like, the best lunch I ever had! Awesome! Rating: 5.0

Used for:

- Rich snippets in organic search results - Reviews on place pages - Reviews in product search results

SEOgadget.co.uk WHAT ARE MICROFORMATS?

“A World of Welsh Lamb” Mmmmm… Wednesday, 6 October 12:00 - 14:00 Welsh Lamb. I’ll Leadenhall Market Event be there! 45-52 Leadenhall Market, City, EC3V 1LR

A World of Welsh Lamb Mmmm delicious. Every Wednesday for six weeks Leadenhall Market is becoming a shrine to the deliciousness of Welsh lamb... 12:00 14:00
Leadenall Market, 45-52 Leadenall Market London, EC3V 1LR

Used for:

- Rich snippets in organic search results

SEOgadget.co.uk REAL EXAMPLES?

SEOgadget.co.uk Photo by: mightyohm REAL EXAMPLES - HCARD

hResume with hCard & XFN attributes

http://www.google.com/support/webmasters/bin/answer.py?answer=146646 http://seogadget.co.uk/markup-location-data-with-/ SEOgadget.co.uk REAL EXAMPLES - HREVIEW

hReview

http://seogadget.co.uk/using-hreview-microformat-on-your-review-page/ http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=146645

SEOgadget.co.uk REAL EXAMPLES - HCALENDAR

hCalendar

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=164506 http://www.seomoz.org/blog/markup-events-hcalendar-microformat

SEOgadget.co.uk ARE MICROFORMATS WORTH INVESTIGATING?

SEOgadget.co.uk OTHER STUFF

• You can combine elements of different compound microformats • There are many – we didn’t mention hProduct and hRecipe • Test by making a local copy of your webpage, implement, ftp and test with the rich snippets testing tool • Microformats, RDFa and Microdata do the same thing, ever so slightly differently • Read up: http://seogadget.co.uk/category/microformats- html5/ • http://www.amazon.com/Microformats-Empowering-Your- Markup-Web/dp/1590598148

SEOgadget.co.uk THANK YOU

[email protected] @richardbaxter

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