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Annual and Sustainability Report ANNUAL AND SUSTAINABILITY REPORT 2020 ANNUAL AND SUSTAINABILITY REPORT 2020 ABOUT ATG ADMINISTRATION REPORT – ATG in one minute 1 – Administration Report 28 – ATG’s history 2 – Risks and risk management 32 – 2020 in brief 3 – Multi-year review 38 – Message from the CEO 4 – Message from the Chairman and Deputy Chairman of the Board 40 MARKET – Corporate governance report 42 – Gambling market 6 – Board and Group management 48 – Drivers and trends 8 FINANCIAL STATEMENTS STRATEGY – Group 50 – Value creation for society 9 – Parent Company 54 – With the drive to remain – Accounting policies 58 the engine of the horse racing industry 10 – Notes 65 – With the ambition to be the – Board’s signatures 85 gaming industry’s compass 11 – Auditors’ Report 86 – Strategic focus areas and targets 14 OPERATIONS SUSTAINABILITY – Sustainability notes 89 – World-class gaming experiences 15 – Sustainability report 89 – Horse betting – the heart of the business 18 – UN Sustainable – Sport betting increasingly attractive 21 Development Goals 102 – High quality casino games with – GRI index 104 high level of customer protection 23 – Additional customer interaction initiatives 24 GLOSSARY – Employment – 2020 multiple challenges 26 – Definitions and glossary 108 PHOTO: Lars Jakobsson/TR image, Maria Holmén and Olof Holdar. ATG Annual and Administration Financial 1 Contents About ATG Market Strategy Operations Sustainability Glossary Sustainability Report 2020 Report statements ATG IN ONE MINUTE ATG develops, markets and sells gaming experiences. The offer comprises horse and sport betting and casino games, as well as APPROX. TV entertainment with a focus on horse racing. ATG operates in 1,900 ATG agents in Sweden and Sweden and Denmark. Sales are made digitally and through agents. approximately 60 agents in Denmark The company’s full surplus is returned to the horse industry through the owners, the Swedish Trotting Association and the Swedish Jockey Club, which are the 36 central organisations for trotting and horse racing in Sweden. trotting and thoroughbred racetracks in Sweden and 9 racetracks in Denmark HORSE BETTING SPORT BETTING CASINO GAMES Sweden is today, together with France, ATG offers betting on top-league games ATG offers live casino in an in-house Australia and the US, a leader in the trot- within some 70 sports such as football, ice designed studio. Roulette and Blackjack ting industry. During the year, ATG offers hockey, tennis, bandy and skiing. Natural- gambling with Swedish-speaking croupiers approximately 20,000 races on which bets ly, the most popular leagues are covered is offered. There is also betting on slot can be placed. One of ATG’s most well- such as Premier League, Allsvenskan, machines and table games from estab- known brands is V75®, Sweden’s largest Champions League and SHL. lished gaming suppliers, as well as Bingo million betting game that attracts horse and Virtual Sports. bettors from all over the world. ATG Annual and Administration Financial 2 Contents About ATG Market Strategy Operations Sustainability Glossary Sustainability Report 2020 Report statements ATG’S HISTORY 1974 1982 1987 1993 2000 ATG has operated in the ser- ATG is founded and tasked with safe- The famous horse Legolas becomes all Dagens Dubbel is launched. ATG stores Successful launch of V75, Jackpot ATG’s own production guarding the long-term development of Sweden’s favourite horse and the get off to a successful start – at the and Harry Boy. The horse Copiad company, Kanal 75, is vice of horse racing since 1974, of Swedish trotting and thoroughbred poster boy for V65. At ATG, we have beginning of 1987, there were 13 stores and Erik Berglöf made history founded. racing by offering responsible betting. never forgotten what Legolas did for with “totomats”, and six months later, when they won the first V75 race. when the company was founded The national game V65 is launched. the sport of trotting – he received free there were 500. by the Swedish Trotting Asso- carrots for the rest of his life! ciation and the Swedish Jockey Club. ATG offers its customers a 1979 1983 1990 1994 complete, world-class gaming One of Sweden’s longest and most Our office Hästsportens Hus The World Equestrian Games are held in ATG celebrates 20 years and experience comprising horse successful sponsorship agree- is constructed for the Swedish Stockholm and ATG offer horse betting has 140 employees. ments is initiated with the Swedish Trotting Association, the Swedish on show jumping for the first time. and sport betting and casino Olympic Committee. Olympic trot- Jockey Club, the Swedish Horse Nearly 30 years later, we are resuming ting has its premiere. ATG started Industry Foundation and ATG. betting on horse riding and are launching games. the first horse clinics in 1979, and the ATG Riders League. these have since contributed to relevant horse research – all for the wellbeing of the horse. 2017 2013 2003 2001 ATG has 321 employees in the ATG’s manifesto is Järvsöfaks commences his winning streak – 42 From InterBet to Group. ATG Drömfond is launched launched with a new straight victories later, he is Sweden’s most popular Sweden’s best with Peter “Foppa” Forsberg as approach for the horse. After a long and fantastic career, Järvsöfaks betting site a few ambassador. company. lives out a happy retirement at home on the farm in years later – atg.se Hälsingland until his death on 19 October 2020. is launched. 2019 2014 2010 We take the step into a new ATG turns 40 and a new star is born. Highest win on V75 – license market. ATG now offers not Vinnie – the small horse with the big MSEK 67 for a sole winner. only horse betting, but also sport dreams steps into our marketing to con- betting and casino games. Launch vey the message that we are not only a of ATG Check. betting company, but also the engine in Swedish horse industry. 2020 The Covid-19 pandemic essentially paralyses the entire world. For some time, the only sport available for betting is Swedish trotting and thoroughbred racing. ATG Annual and Administration Financial 3 Contents About ATG Market Strategy Operations Sustainability Glossary Sustainability Report 2020 Report statements ATG AND 2020 IN BRIEF BSEK SUSTAINABILITY For those of you short on time – here is a condensed Through its sustainability work, the Group contributes version about the past year. 6.3 to eight of the UN Sustainable Development Goals. was ATG’s total revenue, an increase of 19 per cent. 1974 % founding of ATG, tasked 97 with safeguarding the of ATG’s employees are long-term development of familiar with the company’s MSEK trotting and thoroughbred vision and values. BSEK 2.9 racing by offering respons­ was ATG’s profit before transactions with the ible gambling. owners, the Swedish Trotting Association and the 1.4 Swedish Jockey Club. An improvement of MSEK 775. customers have bet at ATG in 2020. 43 e-NPS “I have never The employee engagement survey shows that increasing numbers of employees are recom- experienced mending ATG as an employer. Benchmark: 12. 250,000 anything like it” viewers on average saw the 86% Hans G Lindskog, ATG’s winner ambassador, on 2020, when Saturday V75 Direkt on TV4 from of the customers who completed a self-assess- ATG’s customers had a total of 367 million-krona wins on 6:00 to 7:00 p.m., an increase of ment test on atg.se rank as green. Since 1 Janu- horse betting, of which 292 million-krona wins on V75. more than 38,000 viewers per week. ary 2019, approximately 92,000 customers have Both figures were records. completed a self-assessment test. ATG Annual and Administration Financial 4 Contents About ATG Market Strategy Operations Sustainability Glossary Sustainability Report 2020 Report statements Message from the CEO: A UNIQUE YEAR CHARACTERISED BY CONCERN, PRIDE AND GRATITUDE It is with mixed feelings that my employees and I at ATG look back on 2020. The offering through the possibility of selling store ongoing pandemic impacted us and our business environment in a way that nobody shares for V64® and Grand Slam 75®, as well as could have imagined at the beginning of the year. It has been, and remains, a chal- a higher repayment to the players of our single lenging time for us all. race brands, Tvilling, Trio and Komb. STRONG SECOND HALF FOR SPORT BETTING For this reason, I am proud and grateful that, un- half of the year was whether we would succeed Our Sport betting product area got off to a der these conditions, we were able to deliver the in retaining customers’ interest when competi- positive start during the first quarter. When all best year for ATG since its start in 1974. Some of tion normalised. The answer was yes. sport was closed down at the beginning of the our key financial performance measures: The number of customers continued to grow pandemic, there was a negative impact on net – Net gambling revenue: MSEK 5,359 (+21%) during the second half of the year to a total of gambling revenue. When league games and – Operating profit: MSEK 2,240 (+49%) 1.4 million (1.3). Further confirmation of cus- tournaments started in June, there was concern – Parent Company’s profit before transactions tomers’ approval was the willingness to recom- about whether our sport betting customers Hans Lord Skarplöth with the owners: MSEK 2,901 (+36%) mend us to friends and acquaintances, with the would return. This concern was unfounded. CEO NPS increasing from 2 to 15 during the year. Sport betting performed strongly during the There were two underlying factors for these second half of the year and set records in terms introduce restrictions to our marketing. In April, strong figures.
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