3. Any reference to another's products or Beverly Blvd. Los Angeles 90048. (213) services under any trade name, or language 278-8899. Freddie Fields, pres & chief exec Code, Talent Agents sufficiently descriptive to identify it, shall, officer; Herman Rush, Richard Shepherd, accept for normal guest Identifications, be exec VP's; Al Rush, VP & sec. considered as advertising copy. New York: 600 Madison Ave. (212) Period Commencing Percentage 4. For the purpose of determining adver- 935 -4000. Buddy Howe, brd chrmn; David tising limitations, such program types as Begelman, v. chrmn; Sam Cohn, exec. VP; January 1, 1970 90% "classified,' swap shop," "shopping Lester Gottlieb, Iry Wilson. September 1, 1970 75% guides," and "farm auction" programs, London: Wl, 22 Grafton St., Grosvner September 1, 1971 etc., shall be regarded as containing one 7971. John Redway, Dennis Selinger, Maggie September 1, 1972 25% and one -half minutes of advertising for each Abbott, Peter Rawley. September 1, 1973 five- minute segment. Rome: 38 via Slacci. 805 -558. Franco Reg - giant, F. Contests Fausto Ferzetti, Claudia Sartori. Each subscriber station and network will 1. Contests shall be conducted with fair- Diamond Artists Ltd. 8400 Sunset Blvd., be required to file with the NAB Code ness to all entrants, and shall comply with Hollywood 90069. (213) OLdfield 4-5960. A. Authority the total minutes of commercial all pertinent laws and regulations. J. Greshler, pres; R. Guy Steiner, mgng time In its base year and to le periodic 2. All contest details, including rules, dir. reports of cigarette commercials carried in eligibility requirements, opening and termi- New York: 119 W. 57th St. (212) Circle the succeeding years. nation dates, should be clearly and com- 7-3025. Fred Harris dir. The advertising of cigarettes shall not pletely announced or easily accessible to the Frieda Fishbein. 35`3 W. 57th St., New York state or imply claims regarding health and listening public; and the winners' names 10019. (212) 247 -4398. Frieda Fishbein, shall not be presented in such a manner as should be released as soon as possible after owner. to indicate to the youth of our country that the close of the contest. Phil Gersh Agency, Inc. 232 N. Canon Dr., the use of cigarettes contributes to individu- 3. When advertising is accepted which Beverly Hills, 90210. (213) 274 -6611. Philip al achievement, personal acceptance or Is a requests contestants to submit items of Gersh, pres. habit worthy of imitation. product identification or other evidence of Sid Gold -Jack Fields Agency. 9255 Sunset Note: All cigarette commercials on radio are purchase of products, reasonable facsimilies Blvd. Hollywood 90069. (213) CRestview banned after Jan. 1, 1971 under Public Law thereof should be made acceptable. Howev- 8 -1333. Jack Fields. 91 -222, signed April 1, 1970. This section was er, when the award is based upon skill and Martin Goodman Productions Inc. 667 deleted by the Radio Board, prior to the not upon chance, evidence of may Madison Ave., New York 10021. (212) PLaza passage of PL 91 -222, with the president of purchase 1 -3555. Martin Goodman, pres; George Spo- be required. ta, NAB ordered to prepare a new section. 4. All copy pertaining to any contest exec VP. 7. An advertiser who markets more than (except that which is required by law) The Ivan Green Agency. 1800 Ave. of the one product shall not be permitted to use associated with the exploitation or sale of Stars, Suite 335, Los Angeles 90067. (213) advertising copy devoted to an acceptable the sponsor's product or service, and all 277-1541. Ivan Green, owner. product for purposes of publicizing the references to prizes or gifts offered in such Reece Halsey Literary Agency. 8733 Sunset brand name or other identification of a connection should be considered a part of Blvd., Los Angeles 90069. (213) OLympia product which is not acceptable. and included in the total time limitations 2 -2409. 8. Care should be taken to avoid Mitchell J. Hamilburg Agency. 1104 S. Rob- presen- heretofore provided. (See Time Standards ertson 90035. tation of "bait-switch" advertising whereby for Advertising Copy.) Blvd., Los Angeles (213) goods or services which the advertiser has CRestview 4-9311. Michael S. Hamilburg. no intention of selling are offered merely to G. Premiums and Offers Shirley Hamilton. 360 N. Michigan Ave., Chicago. (312) 332 -1803. lure the customer into purchasing higher - 1. The broadcaster should require that Shirley Hamilton. priced substitutes. full details of proposed offers be submitted George B. Hunt & Assoc, 8350 Santa Monica 9. Advertising should offer a product or for investigation and approved before the Blvd., #104 Los Angeles 90069. (213) service on its positive merits and refrain first announcement of the offer is made to 654-6600. George B. Hunt, owner; Frank W. from discrediting, disparaging or unfairly Konyt, Earlene Smith, Joy Healey, Joyce the public. Aimee, attacking competitors, competing products, 2. A anal date for the termination of an associates. other industries, professions or institutions. offer should be announced as far in advance Sacramento, Calif. 95814: 10081/2 Ninth St. Any identification or comparison of a com- as possible. (916) 447 -3489. Jackie O'Dell, office mgr. petitive product or service, by name, or 3. If a consideration is required, the George Ingersoll Agency. 716754 Sunset other means, should be confined to specific advertiser should agree to honor complaints Blvd., Hollywood 90046. (213) 874-6434. facts rather than generalized statements or indicating dissatisfaction with the premium George R. Ingersoll, owner; Teddy O'Toole, conclusions, unless such statements or con- by returning the consideration. sec. clusions are not derogatory in nature. 4. There should be no misleading descrip- The Jaffe Agency Inc. 8555 Sunset Blvd.. 10. Advertising testimonials should be tions or comparisons of any premiums or Los Angeles 90069. (213) OLympic 7-2710. genuine and reflect an honest appraisal of gifts which will distort or enlarge their Philip Gersh, pres. personal experience. value in the minds of the listeners. Marvin Josephson Associates Inc. 9229 11. Advertising by institutions or enter- Sunset Blvd., Los Angeles 90069. (213) prises offering Instruction with exaggerated CRestview 4 -7381. Robert Coryell, chmn of claims for opportunities awaiting those who bd; Marvin Josephson, pres; Frank Konigs- enroll, is unacceptable. Talent Agents and Managers berg, Marvin Moss, Stuart Robinson, Meta 12. The advertising of firearms /ammuni- Rosenberg, Mike Selsman, George Winner. tion is acceptable provided it promotes the New York 10020: 1271 Ave. of the Ameri- product only as sporting equipment and Ashley Famous Agency Inc. 1301 Ave. of the cas. (212) PLaza 7-8618. Ralph Mann, exec conforms to recognized standards of safety Americas, New York 10019. (212) 956-5800. VP; Robert Chuck, Monica McCall, Lynn as well as all applicable laws and regula- Ted Ashley, pres. Nesbit. tions. Los Angeles 90069: 9255 Sunset Blvd. (213) Arthur Kennard Associates Inc. 8776 Sunset Advertisements of firearms /ammunition CRestview 3-8811. Alden Schwimmer, exec Blvd., Hollywood 90069. (213) OLympia by mall order are unacceptable. VP, mgr, West Coast. 2-6750. Arthur Kennard, pres; Craig Rumar, Miles Bohm Auer, Artists' Manager, 8344 VP; Hy Sieger, VP. D. Advertising of Medical Products Melrose Ave., Suite 29, Hollywood 90069. George Litto Agency Inc. 9000 Sunset Blvd., (213) HO 2 -6416. Miles Bohm Auer, owner. Los Angeles, 90069. (213) 278-0017, George Because advertising for over -the -counter William Barnes Agency. 10850 Riverside Dr. Litto, Sidney Kalcheim and Mike Levy. products involving health considerations are North Hollywood. (213) PO 3-8228. William TelePak, Inc. DBA, Robert Longenecker of intimate and far -reaching importance to W. Barnes, owner. Agency. 8438 Melrose Pl., Los Angeles the consumer, the following principles Herman Bernie Agency. 260 S. Beverly Dr., 90069. (213) OLive 3 -3770. Robt. Longeneck- should apply to such advertising: Beverly Hills, Calif. (213) CRestview 5-0117. er, pres-owner. 1. When dramatized advertising material Herman Bernie. Messenger- Cooper Agency. 8721 Sunset involves statements by doctors, dentists, CMA -TV CMA Corp; CMA Artists Inc. (see Blvd., Hollywood 90069. (213) 657-8100. Doug nurses or other professional people, the Creative Management Associates.) Cooper and Fred Messenger. material should be presented by members of Chartwell Artists Ltd. 9720 Wilshire Blvd., The Mishkin Agency Inc. 9255 Sunset Blvd., such profession reciting actual experience, Beverly Hills, Calif. 90212. (213) 273-6700. Los Angeles 90069. (213) CRestview 4 -5261. or It should be made apparent from the Hugh French, chmn: A. J. Perenchlo, pres; Meyer Mishkin, pres. presentation itself that the portrayal is Robin French, exec VP. Moeller Talent Inc. 708 17th Ave. So., dramatized. London W.1: 22 S. Audley St. 01- 499-0661. Nashville 37203. (615) 244-9535. W. E. Moel- 2. Because of the personal nature of the Bernard Hunter. ler, pres; Larry A. Moeller, VP & treas; advertising of medical products. the in- New York: 1345 Avenue of the Americas Jack B. Andrews, VP & sec. discriminate use of such words as "safe," 10019. (212) 765 -6900. San Antonio, Texas: 1534 Bandera Rd. "without risk," "harmless," or other terms Gerard Cloutman Agency. 10850 Riverside 78228. (512) 432 -0983. Crash Stewart. of similar meaning, either direct or implied, Dr. Suite 602, North Hollywood, Calif. England: 2, Beechbrook House, Lubbock should not be expressed in the advertising (213) 877 -0768. Gerard Cloutman, owner. Rd., Chislehurst, Kent. of medical products. Louis W. Cohan Inc. P.O. Box 516. 264 W. William Morris Agency. 1350 Avenue of the 3. Advertising material which offensively Chester St., Long Beach, N.Y, 11561. (516) Americas, New York 10019. (212) JUdson describes or dramatizes distress or morbid 889 -6355. Louis W. Cohan, pres. 6 -5100. Nat Lefkowitz, pres; Howard situations involving ailments is not accepta- Kingsley Colton & Associates, Inc. 321 S. Hausman, sec. ble. Beverly Dr., Beverly Hills, Calif. 90212. Chicago 60611: 435 N. Michigan Ave. (312) (213) CRestview 4-5491. Kingsley Colton, 467 -1744. Epstein. pres. Sid E. Time Standards for Advertising Copy Beverly Hills, Calif.: 151. El Camino Dr. Command Appearance. B-8 Hillside Manor, (213) CRestview 4-7451. Abe Lastfogel, bd 1. The amount of time to be used for New Hyde Park, N.Y. 11040. (516) 742 -0500. chmn; Samuel Weisbord, exec VP; Morris advertising should not exceed 18 minutes Robert Miles Master, dir; Philip St. Clair, Stoller, exec VP and treas. within dir of photos: Bernard & any clock hour. The code authority, Dubbs, prom New York of Announcing & however, for good cause may approve adver- special events; Lisa Lewis, dramatic & School Speech. tising exceeding the above time standard for makeup inst. (Reps and mgrs for models 165 W. 46th St., New York 10036. (212) LT special circumstances. and talent, consultants for radio, tv, video- 1 -3471. Sidney J. DuBroff, pres & dir; Mi- chael DuBroff, VP & treas. (See listing 2. The maximum time to be used for tape, stage, films, night clubs & resorts advertising allowable to any single sponsor pageants & contests, exhibitions, conven- Schools, Section E) beyond mention of sponsor's name and tions, and Industrial shows. Pacific Artists Ltd. 8743 Sunset Blvd., Holly- address at the opening and close of the New York 10019: 756 7th Ave., Room 300. wood 90069. (213) 655 -6747. Mary Webb program shall be: (212) 586 -2595. Davis. Milford, Pa. 18337: P.O. Box 101. (717) Bob Payton Agency. 8272 Sunset Blvd., 296 -7173. Hollywood 90046. (213) OLdfleld 6-1880. b minute program Tri -state resort area talent and model Leland Powers School Inc. of Radio, TV & 10 2:30 services. Theatre. 31 Evans Way, Boston 02115. (617) 15 " It 3:00 Creative Management Associates, Inc. 8899 277 -2900. Haven M. Powers, pres; Jack Page D-8, 1971 Broadcasting Yearbook For definitions and abbreviations see page E -74