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Laura Davidson Public Relations ***** Pr Results for One11 Hotel January 2021

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LAURA DAVIDSON PUBLIC RELATIONS ***** PR RESULTS FOR ONE11 HOTEL JANUARY 2021 – JUNE 2021 ONE11 HOTEL PR REPORT January 2021 – June 2021 This document serves as our status report, summarizing the initiatives and media activities that took place through the aforementioned timeframe. RESULTS: • Total Print + Digital Placements: 24 • Total Reach: More than 120 million print and digital impressions • Total Media Visits: 6 • Total Media Deskside Interviews: 3 TOP PLACEMENT HIGHLIGHTS: • Architectural Digest digital • Fathom digital • InsideHook digital • Houston Chronicle’s The Page Magazine • Gambit digital • Very Local New Orleans • Houston Chronicle digital • The Boston Globe print + digital • Travel + Leisure digital • Forbes online x 3 • MyNewOrleans.com x 2 • New Orleans City Business digital • Meetings Today print + digital • Travel Pulse digital x 2 • Insider Travel Report • Global Traveler Magazine digital UPCOMING COVERAGE: • EATER New Orleans pending • Food & Wine pending • TIME Magazine's 100 Greatest Places • Fodor's Travel digital • Hemispheres Magazine • Condé Nast Traveler • Passport Magazine • Haute Living San Francisco Magazine • DuJour Magazine • Hospitality Design MEDIA RELATIONS: Timely Trend Pitches / Press Releases: • Drafted opening press release announcement and distributed to top national, regional, travel, lifestyle and design media • Brainstormed with ONE11 Hotel property team to create the One Sweet Mardi Gras package during Mardi Gras • Promoting ONE11 Hotel Sweets for safe pod travel and timely holidays i.e., spring break, summer travel, timely holidays • Brainstorming holiday programming MEDIA / INFLUENCER VISITS: Completed: • Freelance (Very Local New Orleans, EATER New Orleans, Gambit digital), Beth D’Addono – February 18 • Freelance (Condé Nast Traveler, Garden & Gun, Hemispheres Magazine), Jenny Adams – February 22-23 • InsideHook, Walker Loetscher – February 26-28 • Freelance (Atlanta Journal Constitution, Dallas Morning News, Kentucky Magazine and Minnesota's Star Tribune), Tracey Teo – March 16-19 • Food & Wine, Khushbu Shah and Tori Katherman - April 16-19 • Freelance (Condé Nast Traveler, Business Insider), Paul Oswell – April 22-23 In the works: • Houston Chronicle, Greg Morgao • New Orleans Tidbits, Amy Gabriel • Insider Travel Report, James Shillinglaw • Social media influencer, Ashley Williams (@yoursnaturally11 - 42.6K followers) • Social media influencer, Liz Kamarul (@liz_kamarul - 129K followers) • Social media influencer, Rocio Isabel (@risasrizos - 33.6K followers) ACCOUNT MANAGEMENT: o Held bi-weekly calls with ONE11 Hotel team o Shared 2021 PR Action Plan and Media Target List o Provided social media counsel regarding influencer visits and promotions o Shared insights surrounding upcoming advertising opportunities o Connected with Wine & Food Experience team to discuss sponsorship opportunities o Collaborate with New Orleans Tourism PR team regarding upcoming initiatives and property news ONE11 Hotel CLIP TRACKING REPORT LDPR tracked the following clips beginning January 2021 Print Consumer Print Date Story Topic Circulation Ad Value PR Value Media Outlet Impressions The Atlanta Journal Hotel included in New 26-Apr 231,094 693,282 $600 $1,800 - Constitution Orleans destination story Houston Chronicle's The Hotel included in New March 318,085 954,255 $5,226 $15,678 - Page Magazine Orleans destination update ONE11 Hotel opening 17-Jan The Boston Globe included in Here, There, 307,801 923,403 $1,772 $5,316 - Everywhere travel column Online Consumer Date Story Topic Unique Visitors Per Month Media Outlet ONE11 Hotel / Batture 10-Jun InsideHook - - - - 643,613 Bistro + Bar opening feature Property included in top 8-Jun Architectural Digest new NOLA hotels to visit - - - - 1,500,000 now ONE11 Hotel included in 30-May Fathom digital top new hotel openings - - - - 694,020 roundup The Atlanta Journal Hotel included in New 26-Apr - - - - 3,055,867 Constitution digital Orleans destination story ONE11 Hotel / Batture 22-Mar Gambit digital - - - - 1,336,350 Bistro + Bar opening feature ONE11 Hotel / Batture 17-Mar Very Local New Orleans - - - - 16,590 Bistro + Bar opening feature Hotel included in New 15-Mar Houston Chronicle digital - - - - 1,297,888 Orleans destination update ONE11 Hotel opening 28-Feb Forbes online - - - - 29,788,855 feature ONE11 Hotel opening 16-Feb Travel + Leisure digital - - - - 10,000,000 feature Top hotels to visit to 7-Feb Forbes online - - - - 29,788,855 celebrate Valentine's Day Hotel included in New 28-Jan Forbes online - - - - 29,788,855 Orleans destination update ONE11 Hotel opening / 18-Jan MyNewOrleans.com historic transformation - - - - 46,680 spotlight ONE11 Hotel opening 13-Jan The Boston Globe digital included in Here, There, - - - - 8,700,000 Everywhere travel column ONE11 Hotel opening 4-Jan Global Traveler digital - - - - 67,920 feature ONE11 Hotel opening 31-Dec MyNewOrleans.com - - - - 46,680 feature New Orleans City Business ONE11 Hotel opening 31-Dec - - - - 41,730 digital feature Print Consumer Print Date Story Topic Circulation Ad Value PR Value Media Outlet Impressions ONE11 Hotel included in January Meetings Today top new hotel openings 55,151 165,453 $7,075 $21,225 - roundup Online Trade Date Story Topic Unique Visitors Per Month Media Outlet ONE11 Hotel opening 10-Feb Meetings Today digital - - - 133,648 feature Hotel included in New 6-Feb TravelPulse digital - - - 277,465 Orleans destination update ONE11 Hotel included in 24-Dec Insider Travel Report top new hotel openings - - - 75,000 roundup ONE11 Hotel opening 23-Dec TravelPulse digital - - - 277,465 feature TOTAL UNIQUE VISITORS PER MONTH: 117,577,481 TOTAL CIRCULATION: 912,131 TOTAL PRINT IMPRESSIONS: 2,736,393 TOTAL AD VALUE $14,673 TOTAL PR VALUE $44,019 TOTAL REACH: 120,313,874 *Total print media impressions are calculated based on a conservative estimate of a pass along rate of 3 **Total PR value is the ad value x 3 New Orleans music scene re-emerges after COVID closures ajc.com/travel/new-orleans-music-scene-re-emerges-after-covid-closures/RLY6CD6FVRBYTIRLF5WKOMLHQI Credit: Handout Travel | 6 hours ago By Tracey Teo, For the AJC March 11, 2020, was the day the music temporarily died in New Orleans. Just a couple of weeks earlier, the streets were packed with revelers celebrating the month-long Carnival season that culminated in Mardi Gras at the end of February. But as more was learned about the alarming spread of the COVID-19 virus, the mayor issued a stay-at-home order to try and contain the dire consequences of the super spreader event. For the thousands of musicians who make their living playing gigs in a city famous for its round-the-clock, jazz-centric music scene, the eerie silence was disconcerting. Sammie Williams, AKA “Big Sam,” lead singer with the funk band Big Sam’s Funky Nation, said bluntly that the famous French Quarter “sounded like death.” By Experience Columbia SC Advertiser Content 1/9 A girls' getaway in Columbia, South Carolina “People who were around during Katrina, they know what I mean,” Williams said, referring to the category 5 hurricane that swept through the city in 2005, killing 1,400 people. “There was no life in the city at all. It felt like the world was ending.” But the world didn’t end. New Orleans is resilient, as are the musicians who live and work here. During COVID-19, many found creative ways to safely keep live music going, sometimes staging impromptu jam sessions in their driveways just to preserve their own sanity. ADVERTISING But as the pandemic subsides and restrictions ease, live music is gradually returning to the usual venues. That’s something to celebrate, and celebrating is what New Orleans does best. 2/9 Credit: Wesley K.H. Teo One recent morning, trumpeter Amir “Tubad” Gray played “What a Wonderful World” across from Café Beignet on Royal Street, entertaining a long line of caffeine-deprived customers waiting for their first sip of creamy café au lait and a breakfast of pillowy beignets. City guidelines for live entertainment require wind instrument players use bell covers, a kind of instrument mask that blocks aerosol droplets. Some horn players don’t like it, but Tubad doesn’t mind. He’s simply happy to be “spreading joy” again. “I’ve never seen Bourbon Street clean, but it was clean,” he said about the pandemic’s effect on the city’s most famous street, where plastic cups typically roll like tumbleweeds and discarded Mardi Gras beads glow garishly from the gutters all year long. 3/9 Now, the French Quarter sounds much like it did pre-pandemic with buskers playing everything from the tuba to the banjo hoping to rustle up tips. But despite its devil-may-care reputation, New Orleans is serious about COVID-19 safety. Louisiana is one of the few Southern states that still has a mask mandate. City bars are open at 50% capacity indoors and full capacity outdoors. Restaurants are open at 75% capacity, and alcohol sales end at 1 a.m. Credit: Wesley K.H. Teo On Frenchmen Street on the outskirts of the Quarter, where locals go to hear live music, many venues remain closed because they are so small, social distancing is impossible. A notable exception is the renowned Spotted Cat Music Club, which just reopened for scheduled performances. Safety precautions include sanitizing the venue between shows, a ban on bar service and a request that patronsinform staff when they require restroom access so they can be alerted when facilities become available. As for Big Sam, he’s back rockin’ one of his favorite venues, The Jazz Playhouse at the Royal Sonesta Hotel in the French Quarter. Wearing dark glasses and a newsboy hat, he belted out a jazzy version of “Papa was a Rolling Stone” on his first night back at the Playhouse. The performance was a musical renaissance of sorts ― a new beginning that marked the end of a long, dark period. Throughout the night, Big Sam showcased his considerable chops with a series of trombone solos, deftly coaxing the instrument into sassy grooves that got folks on their feet. During the worst of the pandemic, he played in the hotel’s courtyard or on the pool deck, but he missed the connection he enjoys with the audience indoors.
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