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PARTNERSHIP OPPORTUNITIES SAS CHAMPIONSHIP PRESENTED BY FORBES OCTOBER 2 – 8, 2006 Hale Irwin 2005 Champion TOURNAMENT FACTS • WHO: 78 Champions Tour Professionals • WHAT: Official Champions Tour Event • WHEN: October 2 – October 8, 2006 • WHERE: Prestonwood Country Club, Cary, NC • WHY: Tournament proceeds benefit area charities through the Triangle Community Foundation • HOW: 54 holes, stroke play, Friday – Sunday • BROADCAST: The Golf Channel – live coverage Friday – Sunday, 1:30 – 4 p.m. • PURSE: $2,000,000; Champion’s Share $300,000 • PATRONS: 60,000+ in 2004 • CHAMPIONS: 2005 – Hale Irwin 2004 – Craig Stadler 2003 – D.A. Weibring 2001 & 2002 – Bruce Lietzke Tom Kite World Golf Hall of Fame Legend Course Record Holder (63 in 2003) OVERVIEW CHAMPIONS TOUR •26th Anniversary – 28 events with prize money over $50 million Get Inside The Game – Fan features provide “inside the ropes” platform for players, fans and sponsors to interact • Giving Back – The Heart of the PGA TOUR – All three Tours (PGA TOUR, Champions Tour & Nationwide Tour) now exceed $900 million in donations since the TOUR’s inception – Should exceed Billion Dollar mark in late 2005/early 2006 – In 2004, more than $80 million donated Arnold Palmer World Golf Hall of Fame Legend 2003 Participant OVERVIEW SAS CHAMPIONSHIP •6th Annual – Excellent annual growth in attendance and community participation • One of the Top Fields of the Year – Past players include Arnold Palmer, Gary Player, Lee Trevino, Tom Watson, Fuzzy Zoeller, Tom Kite, Hale Irwin, and Craig Stadler • $2 million Purse – Champion’s Share $300,000 – 2nd largest purse on Champions Tour, outside the Majors • The Golf Channel – Live coverage, Friday, Saturday and Sunday • Diverse, Week-long Event Calendar – Pro-Ams, Special Events, and Championship Competition Bruce Lietzke 2001 & 2002 Champion OVERVIEW CHARITY • Triangle Community Foundation – TCF is the host organization for the SAS Championship, donating net proceeds to area charities – TCF is a careful steward of more than 550 donor-inspired funds with the mission to expand private philanthropy • Communities In Schools of Wake County – Tournament’s signature project – With Tournament proceeds, CISWC has built the SAS Community Learning Center in Kentwood – The Center is a gathering place for children to access tools needed to supplement their education • CISWC recognized as ‘2003 Charity of the Year’ by the Champions Tour Gary Player World Golf Hall of Fame Legend 2003 Participant WHY THE SAS CHAMPIONSHIP? COMMUNITY RESPONSIBILITY • Support local charity • Give back to the Triangle Community RELATIONSHIP DEVELOPMENT • Entertain current clients, customers and employees • Spend quality time with best prospects AWARENESS & VISIBILITY • Exposure to thousands of patrons • Exposure to an influential demographic D.A. Weibring 2003 Champion EXECUTIVE ENTERTAINMENT • Rub elbows with the game’s legends • A Pro-Am is an unbeatable way to impress with a day that will be remembered forever • Each Pro-Am Participant receives: – Official Pro-Am Gift Package – Invitation to the Tournament Reception on Tuesday – Money Clip Credential and Guest Credential – Awards Banquet • Entertainment Opportunities: – Prestonwood Pro-Am (Mon./Tues.) – SAS Pro-Am (Weds./Thurs.) – Grand Champions Pro-Am (Fri.) Fuzzy Zoeller Two-Time Major Champion 2003 & 2004 Participant CORPORATE HOSPITALITY • Put your company on the green • This high-prestige environment is uniquely suited for the client who wants to watch the action from the best vantage point – a bird’s eye view of the pivotal 18th Green • Hospitality Opportunities: –18th Green Suite • Private, two-story, climate controlled deluxe suite – Champions Club • Semi-private, two-story, climate controlled deluxe suite –Tent • Private structure, built to suit Hale Irwin World Golf Hall of Fame Legend 2004 Charles Schwab Cup Winner ENTITLEMENT PROGRAMS • Own a part of the excitement • Entitlement Programs provide unique promotional opportunities, in addition to providing an experiential marketing encounter with the thousands of patrons • Each Entitlement Program will be custom tailored, including brand exposure through signage and full integration with the Tournament’s overall Marketing and Promotional Plan • Entitlement Opportunities: – Special Events: • Skins Game, Walking Clinic, Youth Clinic, and Short Game Clinic – Promotional Events: • Giveaway Items to Patrons on Competition Days (Friday, Saturday, and/or Sunday) – Experience: • Pavilion, Putting Green, and Driving Range – Signage: • Caddie Bibs and Quiet Paddles Tom Watson World Golf Hall of Fame Legend 2002 Participant BRAND EXPOSURE • Go for the pin • Build brand awareness within upscale demographic audience • Brand Exposure Opportunities: – Exhibition Space • Exhibit Tent in the extremely high traffic area near the Putting Green and the Main Tournament Entrance – Hole Sponsorship • Corporate logo placed on Tee Sign and on Hole Description in Spectator Guide, adjacent to your Spectator Guide Ad – Advertising • Spectator Guide – Official Tournament Publication, includes hole-by-hole analysis of the Championship 18 at Prestonwood • Pairings Sheet – Daily schedule of tee times – Includes foldout map Raymond Floyd World Golf Hall of Fame Legend Fayetteville, NC Native PARTICIPATION OPPORTUNITIES • Don’t miss any of the action • Participation Opportunities: – Tickets & Packages • Tickets – One-Day Ticket – One-Day Tournament Admission – Grounds Badge – Week-long Tournament Admission • Father’s Day Package – Two Grounds Badges and Six Rounds of Golf at Triangle Area Golf Courses, including Prestonwood Country Club • Corporate Package – Patron Gold, Silver or Custom Package with discount – Volunteers • Nearly 1,000 Community Volunteers are needed to assist in producing this first-class event Peter Jacobsen 2004 U.S. Senior Open Champion TOURNAMENT SCHEDULE Monday, October 2 Thursday, October 5 • Prestonwood Pro-Am – Day 1 • SAS Pro-Am – Day 2 • Champions Tour Practice • SAS Pro-Am Awards Reception Tuesday, October 3 Friday, October 6 • Prestonwood Pro-Am – Day 2 •1st Round Championship Play • Champions Tour Practice • WakeMed Health Day • Sports Council Tee-Off Luncheon • 1:30 – 4 p.m. The Golf Channel • Walking Clinic • Grand Champions Pro-Am • Short Game Clinic •Skins Game Saturday, October 7 • Youth Clinic • 2nd Round Championship Play • Tournament Reception • 1:30 – 4 p.m. The Golf Channel Wednesday, October 4 Sunday, October 8 • SAS Pro-Am – Day 1 • Final Round Championship Play • 1:30 – 4 p.m. The Golf Channel Curtis Strange Two-Time U.S. Open Champion 2005 Champions Tour Rookie CONTACT INFORMATION • Tournament Director – Jeff Kleiber – [email protected] – (919) 531-0240 • Sales Director – Paul Campion – [email protected] – (919) 531-0200 • Tournament Coordinator – Michelle Berish – [email protected] – (919) 531-0233 Lee Trevino World Golf Hall of Fame Legend 2001, 2002, 2003, 2005 Participant.
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