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Economy and Education of Ukraine: on the Road to Eu

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Economy and Education of Ukraine: on the Road to Eu WYŻSZA SZKOŁA BIZNESU NATIONAL LOUIS UNIVERSITY ECONOMY AND EDUCATION OF UKRAINE: ON THE ROAD TO EU Edited by Igor Britchenko Authors: Britchenko Igor, Cherniavskaya Tatyana, Domyshche – Medyanik Alla, Gavrylko Petro, Halynska Yuliia, Klyap Mykhailo, Malyk Andriana, Pidlypna Radmila, Pidlypnyi Yuriy, Plysyuk Tatyana, Saienko Vladimir, Stoika Viktoria, Stopochkin Artem, Sytnik Bogdan, Sytnik Inessa, Voloshenko Serhii, Zablodskaya Inna, Vasylykha Natalia Reviewers: Vasil Miklovda - Dr. of Economic Sciences, professor, Co-member of the National Academy of Sciences, Head of the Department of Economics of Enterprise of Uzhgorod National University Dariusz Wożniak - dr., Dziekan Wydzialu Nauk Społecznych i Informatyki WSB-NLU Sergei Smerichevskyi - Dr. of Economic Sciences, professor, Head of the Department of Marketing of National Aviation University Cover photo: Fotolia.com © Copyrigt by Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz (2016) ISBN: 978-83-88421-84-6 Typeset: Wydawnictwo i Drukarnia No4a Sandec Printing and Binding: Wydawnictwo i Drukarnia No4a Sandec ul. Lwowska 143, 33-300 Nowy Sącz e-mail: [email protected] nakład: 300 szt. CONTENTS Introduction .......................................................................................... 5 I. ACTUAL ASPECTS OF MANAGEMENT AND MARKETING IN THE CONDITIONS OF EUROPEAN INTEGRATION Theoretical and Methodical Foundations of Innovation Risks Management Tatyana Plysyuk, Igor Britchenko ....................................................... 9 Strategic Analysis as a Priority Method of Ensuring the Development of the Trade Radmila Pidlypna, Yuriy Pidlypnyi ................................................... 27 Physical Ability of the Individual as a Needed Market Factor in the European Union Volodymyr Saienko, Igor Britchenko................................................. 43 Risk Management Activity of Commercial Banks of Ukraine in the Context of Integration to EU Igor Britchenko, Viktoria Stoika ....................................................... 60 II. PRODUCING POWERS TRANSFORMATIONS AND MODERN FEATURES OF TERRITORY DEVELOPMENT Prospects of Development of Rural Tourism of the Carpathian Region in the Context of Eurointegration Serhii Voloshenko, Mykhailo Klyap, Andriana Malyk....................... 77 Does it Possible to Redistribute the Rental Income from the Extracting Companies in Terms of Coopetition in Ukraine? Yuliia Halynska................................................................................. 92 Role of Strategic Marketing in the Management System of Tourism Enterprises: Ukraine Experience Natalia Vasylykha, Alla Domysche - Medianik, Petro Gavrylko....... 108 III. MODERN PROBLEMS OF PROVIDING NATIONAL SECURITY Energy Security of Ukraine as a Key factor of European Integration: Theoretical Approaches and Methods of State Regulation of The System of Energy Supply Management Inessa Sytnik, Artem Stopochkin, Bogdan Sytnik ............................ 127 Problems and Prospects of Signing an Association Agreement Between Ukraine and the European Union: Information Security Inna Zablodskay, Igor Britchenko, Kseniya Serebriak.................... 146 Resistance Mechanism in the Transport Security System Ensuring Tatyana Cherniavskaya, Igor Britchenko ........................................ 163 INTRODUCTION European integration is a civilized choice of Ukraine and one of the key demands of the Revolution of dignity. It occupies a special place in the system of foreign policy priorities of Ukraine. European integration for Ukraine is the way of economic modernization, overcoming of technological backwardness, attraction of foreign investments and new technologies, new jobs creation, increasing the competitiveness of domestic producers, access to world markets and particularly to the EU market. As an inalienable part of Europe, Ukraine is oriented on the socio-economic development model operating in leading European countries. The advantages of integration into the EU are related to the creation of reliable mechanisms for political and economic stability, democracy and security. Rapprochement with the EU is the guarantee, and the implementation of its requirements is a tool to build democratic institutions in the country. In addition, EU membership will open the way to the European Union common security collective structures, will ensure more effective co- ordination with the European countries, in particular in the field of export control. A moment comes in the European integration process of every country, when the foreign policy issues turn on a number of specific and highly complex internal policy objectives. For this reason, the presented monograph is concentrated on the disclosure of some main problems in the internal policy of Ukraine in achieving European integration level of development. –5– ECONOMY AND EDUCATION OF UKRAINE: ON THE ROAD TO EU The collective monograph consists of three major structural sections. The first section is devoted to management and marketing actual aspects solving. The second section reveals modern aspects of producing powers transformations and modern features of territory development. The authors of the third section dedicated their work to the problems of providing national security investigation. In the monograph scientists share their views as to the most difficult and most important stage that Ukraine experiences in its modern history. The publication is intended for a wide circle of readers. The authors will be grateful for comments and suggestions made and will consider them in their future work. –6– I. ACTUAL ASPECTS OF MANAGEMENT AND MARKETING IN THE CONDITIONS OF EUROPEAN INTEGRATION THEORETICAL AND METHODICAL FOUNDATIONS OF INNOVATION RISKS MANAGEMENT Tatyana Plysyuk, Igor Britchenko The main criterion of economic development is the use of scientific and technological progress in the production of new products and services to meet the growing needs and demands of man. The problem of risk and income is a key to innovation, because the question of risk is not separated from the economic mechanism and various factors. Implementing innovations there is a relationship between profit and risk in which a high level of risk can be an offset by a significant level of income. One of the main causes of risk is the lack of comprehensive and reliable information. Innovation risks analysis is the identification of risk factors and assessment of their importance, i.e. analysis of the probability that some adverse events will occur and negatively affect the achievement of the goals of innovation activity. To reduce the riskiness in carrying out innovation activity by businesses it is necessary to form effective management of innovation risks management. Each version of the risk management system meets certain efficiency criteria value, and the task of management is to find a management option, where appropriate criterion would have the most favorable value. Problems of innovation risk management are represented in a significant amount of scientific papers of various researchers, including L. Donets, Y. Zavadzki, S. Illyashenko, M. Yohno, N. Krasnokutskaya, M. Meskon, T. Skrypko, V. Stadnik, J. Schumpeter. In modern scientific literature different approaches to understanding the concept of “innovation risks”, their analysis, assessment, prevention and specific impact on innovation processes are suggested. The purpose is to study the existing problems affecting the level of innovation risks, ways to prevent, reduce them or compensate possible negative effects when taken of innovation activity through effective innovation risks management. The modern market environment is inseparable from the risk that exists in all sectors the market regardless the fact it is taken into account or ignored. Therefore it is necessary not to ignore the risk acting on the basis of fictitious reduction of uncertainty but duly consider it. –9– ECONOMY AND EDUCATION OF UKRAINE: ON THE ROAD TO EU The risk is extremely complex and multifaceted phenomenon, not only in economy but also in any other sphere of life. The cause of the risk and creation of basis for uncertainty and ambiguity between entities are such sources of risk (Donets, Shepelenko, Barantseva and oth., 2012): - spontaneity of natural processes and phenomena, natural disasters; - accident of events; - existence of different tendencies, clash of conflicting interests; - probabilistic nature of scientific progress; - unreliability and incompleteness of information about the object, phenomenon; - scarcity and lack of resources to overcome the random factors; - inability to clear cognition of the object, process, phenomenon; - relative limitations of mind activity of the entrepreneur, differences in socio-psychological installations, evaluations, stereotypes behavior; - imbalance of the main components of economic mechanism. In practice, the risks do not exist in isolation, but occur together. The relationship of risks is a key aspect, because risks can strengthen or weaken each other. It all depends on what risk is considered in a specific analysis. That is, as a result of the relationship of risks there is a synergistic effect. In the work of innovative structures synergistic effects can appear in such a way (Baranovska, 2008): - by interaction of the risks of another new risk occurrence; - strengthening of intensity of risk as a result of another risk affecting it; - increase in losses due to increased risk; - increase in intensity of actions of several or all the
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