T a L E N T R E S O U R C
Total Page:16
File Type:pdf, Size:1020Kb
CELEBRITY & INFLUENCER INTEGRATION TALENT RESOURCES •Celebrity social influence •Endorsement campaigns & product launches •Celebrity appearances & wrangling •Musical performances/music video product integration CELEBRITY & INFLUENCER INTEGRATION Talent Resources has been pioneering the celebrity endorsement space for over 10 years. 33.3MM 2.6MM FOLOWERS FOLOWERS 739K LIKES 195K LIKES CELEBRITIES ON 32.3K 6K COMMENTS COMMENTS INSTAGRAM Our new program allows you to secure the perfect celebrity to represent your product in 3 easy 5.2MM steps on the most powerful platform FOLOWERS around today: Instagram. 121K LIKES 2.5K COMMENTS 1) We identify your budget and the KYLIE NORMAN celebrity you want to secure. JENNER REEDUS 2) Utilizing our direct connections 2.6MM 22.3MM we negotiate on your behalf to get FOLOWERS FOLOWERS you the best value possible. 195K LIKES 130K LIKES 6K 1,3500 COMMENTS COMMENTS 3) Once the Celebrity accepts we BRITNEY organize the photo, the verbiage, SPEARS the scheduling, contracting and payment all on your behalf so its as efficient and hassle free as possible. NICKI DEMI MINAJ LOVATO OVERALL ENDORSEMENTS: Talent Resources always has and continues to negotiate overall encompassing endorsements deals from Music Video Product Placements, Celebrity as Face of the Brand, Celebrity Event Appearances and more. These are decided on a case by case basis. Feel free to inquire for more information. TALENT RESOURCES EVENTS: Over the year TR produces 5 Marquee events: • Sundance Film Festival Luxury Lounge • Super Bowl Rolling Stone • NBA All Star Weekend • Malibu Celebrity Beach House • NY Fashion Week. Our brands have the opportunity to take part in these programs, acting as sponsors and gaining fantastic exposure with tastemakers, celebrities, producers, athletes and more - all of this backed up by our on site PR team making sure your brand is seen in the company of these great people. JANE LYNCH & STEVEN TYLER, JENNIFER COOLIDGE ROLLING STONE LIVE, TR SUITES, SUNDANCE SUPER BOWL SELENA GOMEZ, ASHLEY TISDALE & FRIENDS 90265 MALIBU HOUSE STEPHEN & AYESHA CURRY ANNA WINTOUR & SERENA WILLIAMS TR’S NBA ALL-STAR LOUNGE STYLE 360, NY FASHION WEEK MATEFIT TEA Mate fit requested that Talent Resources orchestrate the launch of their product in the American market. TR arranged for an endorsement push across a number of platforms from social media posting with celebrities to product integration in music videos with top-tier talent, creating a robust brand in a short period of time. BRITNEY SPEARS NICKI MINAJ SCOTT DISICK JETSMARTER APPLICATION JetSmarter, the hottest and fastest growing Private Jet Application approached Talent Resources to help launch the brand into the mainstream consumer audience. TR secured the help of Academy Award Winning Actor Jamie Fox, Ashley Benson, Emily Ratajowski, Jenny McCarthy as well as local bloggers and influencers to post about the brand. KARDASHIANS X FIT TEA Fittea approached Talent Resources to help secure a campaign featuring the Kardashians and Jenners to promote their product before the summer of 2016. TR worked directly with Kris Jenner to organize and implement the campaign that is currently running until the end of June. DUNKIN’ DONUTS X V-DAY Talent Resources worked with Dunkin’ Donuts during their Valentine’s Day campaign in which they promoted their famous heart shaped donuts. TR secured the Bachelorette’s Kaitlyn Bristowe and Shawn Booth to surprise fans at a Dunkin’ location in LA where they offered free donuts to customers, posed for photos and created buzz around the couple’s first V-Day BOMBAY HAIR Bombay, an emerging leader in the hair extensions and hair tools space came to TR in hopes of attacking the newest marketing trend of celebrity posts in order to gaine awareness and sales. Millions of fans follow their favorite celebs in order to not only mimic their style, but find out their style tips. ZOELLA SADIE ROBERTSON PEYTON LIST COCOWHITE Having seen the success Talent Resources achieved with other brands, CocoWhite and TR worked together to create a powerful launch of the teeth whitening brand. Over the 48 hour launch TR arranged for more than 35 celebrities to post on behalf of the brand creating an immediate buzz along with tremendous sales. LINDSAY LOHAN BELLA THORNE KYLIE JENNER MOOSEKNUCKLES Known as the “bad boy” of winter-wear in their native Canada, Mooseknuckles utilized Talent Resources’ celebrity relationships as they expanded into the US Market in 2014. Their use of actors, musicians, and TV personalities helped the brand reach millions of people via social media and has set them up as the brand to keep warm with when winter is truly coming. KHLOE KARDASHIAN NAYA RIVERA NORMAN REEDUS BLEND MOBILE APPLICATION “Talent Resources was approached by Blend App to secure a leading musician to lead the launch of the App. TR secured teen heartthrob Shawn Mendes and worked with the Blend team to partner with the millennial political activist group Do Something, each post uploaded to Blend triggered a donation to Do Something adding in a charity element that allowed the campaign to display the authenticity of the app. MOBILE APPLICATIONS ADDITIONAL APP INTEGRATIONS INCLUDE: VANESSA HUDGENS CATHERINE LOWE SCOTT DISICK DID YOU KNOW? WE CONNECT THE DOTS… .