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From Ordinary Teenager to Superstar
From ordinary teenager to superstar: The construction of a micro-celebrity status using the affordances of social media platforms Master Thesis: New media & digital culture Utrecht University, april 2017 Hanneke van de Put, 5695821 Supervisor, René Glas Second reader, Anne Kustritz Abstract The changing technological advances made by contemporary social media platforms have led to a situation where, in theory, everyone can become famous. This thesis explores the role of the affordances of social media platforms and the requirements for achieving such a do-it-yourself celebrity status, also known as micro-celebrity. First, it focuses on the concept of micro-celebrity; the course where individuals market themselves by adopting self- consciously constructed personas, like brands or celebrities, when presenting themselves to an audience or fan base. The analysis focuses on the affordances of the platforms Musical.ly, YouTube and Instagram and the notion of micro-celebrity as illustrated by three micro-celebrities: Baby Ariel, Jacob Sartorius and Loren Gray. The relationships between the technical affordances of three social media platforms and the use of self-representation techniques employed in the pursuit of micro-celebrity, viewed from a political economy perspective, are the central focus of this research. The analysis shows that both the platforms and micro-celebrities intelligently exploit the possibilities afford by each other in order to increase their (economic) capital. Keywords: Micro-celebrity, affordances, social media, political economy Image on the first page: Loren Gray (2017) 2 Acknowledgement The past two years, pre-master and master, felt like a rollercoaster with highs and lows. I’d like to take this opportunity to thank some people. -
Impact Report 2020
IMPACT REPORT 2020 1 2 2020 — ANNUAL REPORT 1 TABLE OF CONTENTS COMPANY OVERVIEW ...........................................................4 INTERNATIONAL WOMEN’S DAY............................................64 SAVING OUR SELVES ....................................................... 128 EXECUTIVE LETTER ..............................................................6 NATIONAL CENSUS DAY ......................................................66 ALL IN CHALLENGE .........................................................130 COMMITMENT TO COMMUNITY .....................................8 WE ARE ALL HUMAN FOUNDATION .......................................68 VIRTUAL CELEBRATIONS OF SPECIAL MOMENTS.....132 ABOUT IHEARTMEDIA .........................................................10 PRIDE RADIO ....................................................................70 CAN’T CANCEL PRIDE ......................................................134 NATIONAL RADIO CAMPAIGNS .....................................12 SMALL BUSINESS SATURDAY ...............................................72 IHEARTRADIO PROM .......................................................136 THE CHILD MIND INSTITUTE & NAMI .....................................14 GRANTING YOUR CHRISTMAS WISH ......................................74 COMMENCEMENT: SPEECHES FOR THE CLASS OF 2020 .......138 THE PEACEMAKER CORPS ..................................................16 ENVIRONMENTAL ..........................................................76 SUMMER CAMP WITH THE STARS .....................................140 -
Graduate Together: America Honors the High School Class of 2020,’
! April 29, 2020 ‘GRADUATE TOGETHER: AMERICA HONORS THE HIGH SCHOOL CLASS OF 2020,’ A GRADUATION TRIBUTE TO OUR NATION’S HIGH SCHOOL SENIORS, TO AIR SATURDAY, MAY 16, AT 8 P.M. EDT/PDT, 7 P.M. CDT XQ Institute, The LeBron James Family Foundation and The Entertainment Industry Foundation Partner to Host One-Hour Primetime Special Airing Simultaneously Across ABC, CBS, FOX, NBC, as Well as TikTok, Facebook, Complex Networks, PeopleTV, YouTube and More Corporate and Philanthropic Giving Associated With the Event Will Support Teachers and Organizations Addressing the Needs of Students and Families in Underserved Communities That Are Profoundly Affected by School Closures With LeBron James, Malala Yousafzai, the Jonas Brothers, Yara Shahidi, H.E.R., Bad Bunny, Lena Waithe, Pharrell Williams, Megan Rapinoe, Ben Platt and others, #GraduateTogether Will Feature Some of the Nation’s Most Prominent Leaders, Entertainers and Educators to Celebrate the Class of 2020 GraduateTogether2020.com Instagram: @graduatetogether | Snapchat: @gradtogether |TikTok: @graduatetogether Twitter: @gradtogether | #GraduateTogether XQ Institute, The LeBron James Family Foundation and The Entertainment Industry Foundation announced today that they are joining together to pay tribute to the Class of 2020 in a one-hour multimedia special event, “Graduate Together: America Honors the High School Class of 2020,” on Saturday, May 16 (8 PM EDT/PDT, 7 PM CDT). LeBron James, Bad Bunny, Charli D’Amelio, Dixie D’Amelio, Chika, YBN Cordae, Loren Gray, H.E.R., the Jonas Brothers, Brandan Bmike Odums, Ben Platt, Henry Platt, Jonah Platt, Megan Rapinoe, Yara Shahidi, Lena Waithe, Pharrell Williams, Malala Yousafzai and many more will participate in #GraduateTogether. -
Tiktok Report
TikTok Report @indahash #report An international study of over 2000 influencers photo: @sebastiankowalczykkk Table of content A. Intro 3 B. Methodology 4 C. Key insights 5 D. What is TikTok? 7 D.1 Introduction to TikTok 8 D.2 How is TikTok different from other social media platforms? 9 D.3 TikTok is a Gen Z app - true or false? 11 E. TikTok growth in 2020 12 E.1 Comparison 2019 vs 2020 13 E.2 The most downloaded app of 2020 14 E.3 Lockdown’s impact on TikTok’s growth 16 F. TikTok content 17 F.1 What do people want to see on TikTok? 18 F.2 TikTok trends 20 F.3 TikTok challenges 22 F.4 Who are TikTok stars? 24 F.5 Who are TikTok users? 25 F.6 TikTok analytics 27 G. Influencer marketing on TikTok 28 G.1 Influencer marketing campaigns on TikTok 29 G.2 Brands that are killing it on TikTok 31 G.3 TikTok’s algorithm 33 G.4 How to create a successful influencer marketing campaign on TikTok? 36 G.5 Legal details regarding TikTok campaigns 39 Intro TikTok was the most downloaded app in Q1 2020, and along with its rise in popularity came confusion as many tried to understand the phenomenon behind the platform. Despite this fact, there are still a lot of open questions. Questions regards the type of content published on the platform and the mechanisms of the application. Marketers and brands worldwide are currently analysing the influence potential on TikTok while figuring out how to create great performing campaigns and how to start successful cooperations with TikTokers. -
Bytedance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.Ly and Tiktok
For the exclusive use of S. FONG, 2020. IN1587 Case Study ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok 05/2019-6489 This case was written by Jason Davis, Associate Professor of Entrepreneurship and Family Enterprise, Minh H. Vo, PhD student of Entrepreneurship and Family Enterprise, and Anne Yang, Research Associate, all at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. To access INSEAD teaching materials, go to cases.insead.edu. Copyright © 2019 INSEAD COPIES MAY NOT BE MADE WITHOUT PERMISSION. NO PART OF THIS PUBLICATION MAY BE COPIED, STORED, TRANSMITTED, TRANSLATED, REPRODUCED OR DISTRIBUTED IN ANY FORM OR MEDIUM WHATSOEVER WITHOUT THE PERMISSION OF THE COPYRIGHT OWNER. This document is authorized for use only by SONIA FONG in 2020. For the exclusive use of S. FONG, 2020. “AI technology touches more aspects of our lives than we are even aware of, from the networked systems that control the flow of traffic through our cities and the algorithms that create our music playlists, to the systems in healthcare and education that run automated diagnostics and recommend online courses to expand our knowledge base. As AI becomes an increasingly integral part of our society, ByteDance believes that we – and our industry peers – have a duty to ensure that we understand and can anticipate the social impact of these new technologies, and manage this impact responsibly.” Zhang Yiming, Founder and CEO, ByteDance1 (December 1, 2017) 1. Introduction ByteDance, the new media firm behind TikTok, a short-form video-sharing app, hit the headlines in 2018 when its valuation jumped to US$75 billion, surpassing Uber’s $72 billion to become the world’s most valuable start-up. -
Brand Friendly Artists
GLOBAL STAR FROM YOUTUBE STAR TO BONAFIDE GLOBAL POPSTAR TROYE SIVAN THE FADER 1 BILLION+ 7M+ SUBSCRIBERS 2.5M+ 1.8B+ 10M+ 9M+ 1ST MY ALBUM ALREADY HAS +30M VIEWS IN 4 MONTHS ARIANA GRANDE ALREADY HAS +49M VIEWS IN FIRST MONTH ON YOUTUBE 2018 DEBUTED AT #3 IN AUSTRALIA & #4 ON US CLICK TO WATCH: BILLBOARD 200 CHARTS DANCE TO THIS TIWA SAVAGE LEGIT.NG 140 MILLION+ 383K+ SUBSCRIBERS 2.1M+ 50M+ 7.4M+ 2.9M+ AWARD-WINNING NIGERIAN-BORN SINGER, SONGWRITER, AND ACTRESS WHO IS OFTEN WORKED AS A SONGWRITER IN NEW YORK IN 2013 AND HAS SINCE BECOME ONE OF THE BIGGEST ARTISTS IN AFRICA LOVA CHARTS RECENTLY SIGNED TO UNIVERSAL MUSIC AND IS CLICK TO WATCH: LOVA LOVA JEFF GOLDBLUM COOLEST MAN IN GQ MAGAZINE 200K+ 5M+ 1.8M+ 112K+ AMERICAN ACTOR & JAZZ PIANIST RELEASED HIS DEBUT JAZZ ALBUM IN SEPTEMBER 2018 WITH HIS BAND, THE MILDRED SNITZER ORCHESTRA THE ALBUM WAS RECORDED IN FRONT OF A LIVE STUDIO AUDIENCE AT CAPITOL STUDIOS IN LOS ANGELES AND PRODUCED BY MULTI- GRAMMY WINING LARRY KLEIN IN 2019, GQ RANKED GOLDBLUM #2 IN THEIR LIST OF BEST-DRESSED MEN ON THE PLANET CLICK TO WATCH: AND HE HAS TWICE WON THE GQ ICON OF THE MY BABY JUST CARES FOR ME YEAR ELLIE SINGER WITH THE ONE-OF-A- GOULDING ROLLING STONE 5 BILLION+ 10M+ SUBSCRIBERS 13M+ 3B+ 14.2M+ 7M+ SOLD MORE THAN 3 MILLION ALBUMS AND 10 MILLION SINGLES WORLDWIDE HAS +1.8B VIEWS ON YOUTUBE COMBINED STREAMS IN ITS FIRST 3 CLICK TO WATCH: MONTHS + MORE NEW MUSIC IN 2019 CLOSE TO ME -PRODUCER WITH A ZEDD ROLLING STONE 2 BILLION+ 5.3M+ SUBSCRIBERS 6.8M+ 8B+ 6.2M+ 8M+ SONGS & #8 ON BILLBOARD -
Fast-Food Restaurant Social Media Accounts and Examples of Campaigns Targeted to Teens and Hispanic and Black Youth
SOCIAL MEDIA SUPPLEMENT: Fast-food restaurant social media accounts and examples of campaigns targeted to teens and Hispanic and Black youth Authors: Frances Fleming-Milici, PhD Lindsay Phaneuf, MPH Hebaq Elmi Jennifer L. Harris, PhD, MBA Targeted restaurants Definitions Targeted fast-food The 12 fast-food restaurants selected for this analysis had total advertising spending of more restaurants than $60 million in 2019, and: ■ Ranked in the top-ten in advertising spending on Spanish-language TV and/or Black- targeted TV, ■ Promoted digital (mobile apps and websites) in TV ads, and/or ■ Ranked in the top-ten in spending on digital advertising. Black-targeted Restaurants that ranked in the top-ten in advertising spending on Black-targeted TV channels. Hispanic-targeted Restaurants that ranked in the top-ten in advertising spending on Spanish-language TV. High digital ad Restaurants that ranked in the top-ten in spending on digital advertising. spending Fast Food FACTS 2021 documents advertising spending and youth exposure to TV advertising for all fast- food restaurants in 2019, including detailed analyses of the 27 top fast-food advertisers. This supplement documents the number of follower/subscribers to restaurants’ social media accounts and provides examples of social media campaigns that targeted teens and/or Hispanic and Black youth. All restaurants had Facebook, Twitter, Instagram, and YouTube social media accounts as of March 2021. Twenty-three restaurants also had TikTok accounts (Table 1). Table 1. Fast-food restaurant social media -
Impact of Tictok on Influencing Younger Generation Into Micro-Fame
Journal of Content, Community & Communication Amity School of Communication Vol. 10 Year 5, December- 2019 [ISSN: 2395-7514 (Print) ] Amity University, Madhya Pradesh [ISSN: 2456-9011 (Online)] Living in a Moment: Impact of TicTok on Influencing Younger Generation into Micro-Fame Badriya Abdul Jaffar Amity University Dubai Sadia Riaz SP Jain School of Global Management Dubai Arif Mushtaq City University College of Ajman, UAE ABSTRACT In recent years since the creation of TikTok, there has been a rapid increase in the use of such applications by teenagers to gain popularity and cure boredom. The app was developed in China and is owned by Byte Dance. Initially called Musically, the advanced app, now known as TikTok, has 500 million monthly active users and is accessible in 34 languages. Followed by YouTube, Snapchat and Instagram, TikTok is the 4th most downloaded social app. Previous studies conducted show that such image focused apps lead to several mental health issues like body dissatisfaction, eating disorders, narcissistic personalities etc. The usage of this application has resulted in child pornography, cyberbullying and parental disengagement. The paper uses a pragmatic approach to examine in- depth reasons behind TikTok becoming a sudden massive success amongst teenagers along with its positive and negative effects. Content analysis is performed on parent‟s views and comments left as feedback at the app store for downloading this application. Qualitative data gathered is transcribed and codified to derive emerging themes. Focused group interviews with a few up and coming TikTok micro celebrities are conducted to explore their underlying thought processes, problems and other interesting facts about the application. -
May Issue 2021
Volume 47 Issue 4 Student Newspaper Of Shaler Area High School May 2021 Nearly 100 vaccinated at high school COVID-19 clinic by Savannah Schultis & Addison Kania be open to the idea of opening (a vaccination clinic) “The experience was to the community and serve as a community hub,” On Thursday, May 6, Shaler Area High School Dr. Aiken said. held a COVID-19 vaccine clinic for students ages 16 very positive. The people Just last week the Pfizer vaccine was approved and older as well as staff members. Giant Eagle phar- from Giant Eagle were for ages 12-15, but the possibility of another school macists administered the Pfizer vaccine to all eligible clinic for the younger kids is probably unrealistic. students who signed up. All in all, 97 students, or tremendous. A couple of Squeezing in two doses at some point during the rest 8 percent of the high school population, received a our students were upset of this school year is difficult, and it might not align vaccine. with Giant Eagle’s schedule. Therefore, a clinic after “It was really good, I was so pleased,” Shaler and the nurses from Giant school is out seems like the most promising option. Area High School Nurse Mrs. Leslie Scheuer said. Eagle were excellent with Looking into the 2021-22 school year, Scheuer “The pharmacists from Giant Eagle were rock stars. doesn’t envision a COVID-19 vaccine being a re- They had these well-oiled machines, so it went pretty the students.” quirement to return to school. The decision process quickly, but they were so nice with the students.” -- Dr.