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Grainger Town Shopfront Design Guide

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Grainger Town Shopfront Design Guide GRAINGER TOWN SHOPFRONT DESIGN GUIDE THE GRAINGER TOWN PARTNERSHIP NEWCASTLE CITY COUNCIL PLANNING AND TRANSPORTATION DIVISION GRAINGER TOWN SHOPFRONT DESIGN GUIDE CONTENTS 1. INTRODUCTION Page Grainger Town, the historic heart of Newcastle, forms an important part of one of the finest city centres in Britain. It covers some 90 acres 1. INTRODUCTION 2 between Central Station and Eldon Square Shopping Centre, and is named after Richard Grainger and the series of Classical streets he 2. GRAINGER TOWN SHOPFRONT PRINCIPLES 4 developed in the late 1830s (see Map on back cover). The quality of its architecture is outstanding – comparable to that of Edinburgh or 3. PRACTICAL STEPS 11 Bath, or the centres of other famous European cities. Many of its buildings are Listed and virtually all of it lies within Newcastle’s Central 4. ARCHITECTURAL STYLES IN GRAINGER TOWN 12 Conservation Area. In recent years the area has been in decline, but now the City Council and the other members of the Grainger Town 5. GETTING THE RIGHT CONSENTS 15 Partnership are committed to regenerating it. The Grainger Town Project Team has been established as a “one stop shop” which 6. GRANT AID 16 provides advice, expertise and assistance on all aspects of improving the area. By working with owners and occupiers of property, and with potential investors, it aims to make Grainger Town successful and Appendices vibrant again, and to restore the special character of the area – so that it becomes a part of the city centre that everybody in Newcastle can A. Shopfront Frameworks in The Grainger Streets 17 feel proud of, and which helps to attract in more visitors from outside. B. Glossary 18 Importance of Grainger Town’s Shopfronts C. Shopfront Security 19 Grainger Town was Britain’s first purpose-built commercial town centre and it still continues to be first and foremost a commercial area - but Map of the Grainger Town Project Area 20 with room for a wide range of other activities. Many of its buildings consist of shops with houses or offices above; and shops and retail Contact Addresses 20 services (such as restaurants and hairdressers) play a vital role in the area. Not only do they provide reasons for people to come to Grainger Town and bring life to its streets, but how they look is also extremely important. Shopfronts are designed to be highly visible, and so they have a huge impact on the appearance and character of the area. This Guide has been researched and written by Christopher Cadell of URBED (Urban and Economic Development Group) with the assistance of Cyril Winskell MBE FRIBA FRSA. Additional information and advice have been provided by David Lovie (Grainger Town Project Historic areas have the potential to be highly desirable places which Team and English Heritage), ………………………………………… (Newcastle City Council) and attract more customers to them provided that the overall quality …………………………………..Photographs by the authors. Original drawings by Cyril Winskell. – Design and layout by …………………………… Printed by……………………………[Date 2001]. and appeal of the area are maintained. In a historic area like 2 GRAINGER TOWN SHOPFRONT DESIGN GUIDE Grainger Town the quality of the shopfronts is as important as the Legal Requirements quality of the buildings themselves. High quality shopfronts (Figs. 1, 3 and 4) enhance the area and will help its revival. But even a small This Guide draws on Newcastle City Council’s Supplementary Planning number of badly designed or badly maintained shopfronts (Fig. 2) can guidance for Shopfronts in Grainger market and Clayton Street. Virtually spoil the area and prevent it from reaching its full potential. all changes to shopfronts in Grainger Town will require planning permission, and may also need other consents, such as Listed Building As part of their plans for improving Grainger Town, the City Council and the Consent, Control of Advertisements Consent and Building Regulation Grainger Town Project Team have developed special policies and a grant approval (see Section 5). Newcastle City Council and the Grainger Town regime to encourage high quality shopfronts in and around the area. This Project Team (which is based in Grainger Town) work closely together Guide is one of a series of supplements to the Grainger Town Handbook, and use a common approach to assessing proposals for alterations to Investing in Quality, which explains the benefits of investing in historic shopfronts, based on the principles set out in this Guide. The City Council areas and the exceptional potential that Grainger Town has – provided that is the statutory planning authority. The Project Team may be able to everybody plays their part. This Guide sets out the principles of good provide grant aid. Both agencies give advice and information. Their aim shopfront design and explains how the special policies apply in different is to help you improve your shopfront in ways that will benefit your parts of the area. It provides information on planning requirements and business and Grainger Town as a whole. You are strongly advised to grants, and on where to go for help and advice. It also gives illustrations of consult both agencies before planning any changes to a shopfront aspects of good and bad design, based on examples from the area. or building in Grainger Town. They are here to help and advise you. Fig. 1: A high quality shopfront not only attracts attention but also enhances its Fig.2: But a poor quality shopfront, which does not fit the character of its surroundings and adds to the appeal of the area. surroundings, will detract from the whole area. 3 GRAINGER TOWN SHOPFRONT DESIGN GUIDE 2. GRAINGER TOWN SHOPFRONT PRINCIPLES and appearance of Grainger Town. A commitment to quality is essential. Each shopfront should be designed as a whole, and not merely as an assembly of separate elements. The design should be carried through with flair and skill. Materials and workmanship should be of high quality. The result should be both elegant and appropriate (Figs. 3 and 4). A shopfront has to enable goods to be displayed in an attractive, modern way, but in a historic area it can also play an important part in making the whole area attractive. The following six principles cover the key points which need to be taken into account in the design of shopfronts in Grainger Town. It is always advisable to use a professional architect/designer when making any changes to a shopfront in the area. Show them this Guide and make sure that they understand these principles. The City Council will take them into account when deciding whether to give permission for changes, and so will the Grainger Town Project Team in assessing grants. Principle 1: QUALITY COMES FIRST Fig. 3: Careful thought, commitment to quality, and attention to detail Shopfronts have evolved over the past 250 years, and good designs can are the hallmarks of be found in every period. Traditional designs are often most appropriate good shopfront design. in historic areas, but high quality design in any style, including good modern design, will be encouraged - so long as it enhances the character Fig. 4 (below): High quality shopfronts can be found in many styles – not just Classical. 4 GRAINGER TOWN SHOPFRONT DESIGN GUIDE Principle 2: A SHOPFRONT MUST FIT ITS BUILDING Above all, a shopfront must fit in well with the building it is in (Fig 5). All shopfronts are contained within a ‘framework’ (usually rectangular in shape) which is part of the structure of the building itself (see Fig. 6 and Appendix B). Altering the size or shape of the framework almost invariably upsets the design of the whole building (Fig. 7), and so the exact dimensions of the original framework should normally be retained or restored. This will, so far as is possible, be a requirement for shopfronts in Classical buildings in The Grainger Streets (see Map on back cover). The dimensions and materials should match the original design where it is known or can be authoritatively deduced. (Appendix A gives more information on the precise requirements for shopfront frameworks in The Grainger Streets). Fig. 7 (above): The shopfront framework on the right does not match the opening on the left, nor fit in with the style of the rest of the building. This is a wasted opportunity. Elsewhere, the original framework should also normally be retained, particularly in a Listed building. (In exceptional cases, however, where it Fig. 6 (above): This newly refurbished can be shown that a new framework suits the building better, or where building has a clear ‘framework’ for a shopfront to fit into. later modifications make a convincing case against a return to the original form, changes to the framework may be allowed.) Fig. 5: Not only is the shopfront Provided that the framework is right, there will be scope for some variety in shown in Fig. 4 attractive in itself, the design of the elements within it – in accordance with the remaining but it also goes very well with the principles. Indeed the area would be rather dull if all the shopfronts looked splendid building it is in – which is the same. Sometimes, however, some of these elements form an integral another mark of good design. part of the facade of the building, and so must be retained or restored. 5 Principle 3: SCALE AND PROPORTIONS MUST BE RIGHT Elsewhere there can be more flexibility and variety in the design of shopfronts (Figs. 9). Although scale and proportions are important, it is If a shopfront is to look right, the scale and proportions of each of its how the shopfront fits in with the overall building that matters most (Fig. 5). main elements (or parts) must be right (see Appendix B).
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