Sunday 10 May 2020 Corporate Opportunities & Partnerships
Thursday 7 – Sunday 10 May 2020 Corporate Opportunities & Partnerships RHS MALVERN SPRING FESTIVAL AWARD WINNING SHOW GARDENS RHS Gold Medal Winner: The Orange Express by Villaggio Verde 2 RHS MALVERN SPRING FESTIVAL STILL GOING STRONG 35 YEARS ON About our partnership About the audience* About the festival Each May, Three Counties and the Royal Horticultural Society • 102,000 footfall over 4 days • The No 1 gardening festival in the Midlands (RHS) host RHS Malvern Spring Festival at Three Counties and South West • 20% RHS members Showground, Malvern. This special partnership between • RHS Gold Medal winning show gardens the RHS, the world’s most prestigious gardening charity and • 74% ABC1 • Spectacular 190 metre long Floral Marquee Three Counties, has been in existence since 1985. • Average spend: £144 per person • 2020’s theme ‘Wanderlust and Wonder’ Proud of its local roots and heritage but with national reach, • 72% female; 28% male the festival’s recent increased popularity and success has • National & regional TV coverage cemented its place on the UK’s show calendar. This presents • Average age 52 years • Gardening knowledge previously from; unique engagement opportunities for commercial partners • Average dwell time 5 hours and 52 minutes to communicate with an affluent and influential audience. James Alexander-Sinclair, Chris Beardshaw, • The Daily Telegraph, The Daily Mail, The Times Monty Don, Adam Frost, Carol Klein, With the early May bank holiday in 2020 now on the Friday most read newspapers Jonathan Moseley, Joe Swift and Alan Titchmarsh of the festival, watch out for some exciting celebrations to mark our 35th anniversary as well as commemorate the • Two hour drive time including The Midlands, • Food and lifestyle expertise previously from; 75th anniversary of VE Day.
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