Food with character

Technical Excursion „Food“ Reflecting the past – Creating the future Swiss DPO and PGI

100th anniversary IFHE, 30 July 2008, Lucerne

Contents

• Food production in • Food exports of Switzerland • What does DPO and PGI (AOC and IGP) mean? • The benefits DPO and PGI offer • Swiss products with a DPO or a PGI

2 Contents Speaker

• Barbara Pokorny • Head PR and communication of the Swiss Association for the promotion of DPO and PGI, Bern

Excursions of today: • Hug AG, biscuits and snacks • Tropenhaus Ruswil, tropic fruit produced with secondary energy from energy plant • Speck Confiserie, Zoug, homemade Zuger Kirschtorte and bakery-specialities • Emmentaler Schaukäserei, making in Switzerland

3 Speaker

Food production of Switzerland

• Population: 7.508 Mio inhabitants • 44% women work, total 31.6 part-time employment • Avarage monthly salary men: 3800 € • Avarage monthly salary women: 3080 € • 12 % of the working population in agriculture or food industry • 62‘500 farms • 2.3 Mia € subsidies = 7.2 % of national expenses • Agricultural product: 1.3 % of GNP (Gross national product = 271 Mia €) • Production of milk, cereals, meat, potatoes, beet, fruit, vegetables, wine • No genetically modified organisms (by federal law) • 9% of agriculture is biodynamic

 Highly subsidied agriculture, very specialized,  But also: high income, high quality sensibility

4 Food exports

Exports of agricultural goods worth 3.3 Mia € • • Chocolates • Biscuits (Hug AG) • Processed meat (Bündnerfleisch GGA) • Others (fats, coffee, juices, alcoholic beverages)

Imports of agricultural goods worth 6.3 Mia € • Self-sufficiency Switzerland: 60%; meat near 100%, plant 40% • > Switzerland is a gross importer

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What does DPO and PGI mean?

6 What does DPO and PGI mean? The quality logos

The quality logos stand for: • Officially controlled and protected origin and quality • Traditional agricultural products

DPO = Denomination of Protected Origin or AOC • The product originates from a specific region • The product has characteristics due to this region and its inherited human and natural factors (terroir) • Production, processing and preparation takes place in this defined geographical area PGI = Protected Geographical Indication or IGP • Same as above • Production and/or processing and/or preparation takes place in this defined geographical area

DPO and PGI = GI or Geographical Indication

7 What does DPO and PGI mean?

DPO- and PGI-products

8 DPO- and PGI-products of Switzerland Swiss products with a DPO or a PGI

23 registered products (17 AOC / 6 IGP) 13 applicants at the Federal office of Agriculture

9 Swiss products with a DPO or a PGI

AOC-Products

• L’Etivaz AOC • Rheintaler Ribelmais AOC • Tête de Moine AOC • Fromage de Bellelay AOC • Gruyère AOC • Eau-de-vie de poire du AOC • AOC • Fribourgeois AOC • Abricotine AOC • Vacherin Mont-d’Or AOC • Cardon épineux genevois AOC • Walliser Roggenbrot AOC • Berner Alp- und Hobelkäse AOC • Emmentaler AOC * • Munder Safran AOC * • Formaggio d’alpe Ticinese AOC * • Poire à Botzi * • Raclette du Valais* * Ohne AOC-Logo 10 Swiss products with a DPO or a PGI IGP-Products

• Saucisse d’Ajoie IGP • Walliser Trockenfleisch IGP • Saucisson neuchâtelois IGP • Saucisson vaudois IGP • Saucisse aux choux vaudoise IGP • Bündnerfleisch IGP *

* Ohne IGP-Logo

11 Swiss products with a DPO or a PGI

The benefits DPO and PGI offer

12 The benefits DPO and PGI offer Benefits

For the consumer • Genuinity and Quality • Controls (plus organoleptic)

For the producers • Protection from copies and usurpation of name Sustainable Rural developpement • Rural diversity, safeguard of traditional skills • Regeneration of countryside by using natural resources • Promotion of new jobs in production or processing

Touristic developpement • Safeguard of traditional ancient costums

13 The benefits DPO and PGI offer

Legal basis

84 countries with a special legislation for GIs, 22 of those with a established register (Switzerland, EU, China, Cuba, India, Korea, Thailand) • USA, Canada, Australia, Japan, African and Arab countries apply trademarks. Certification, Collective or ordinary Trademarks. • Intersted in Gis: India, Pakistan, Sri Lanka, Thailand, Kenya, Jamaica • F.e. Basmati Rice, Darjeeling Tea (3 times more Darjeeling Tea sold, than genuinely produced), Ceylon Tea, Jasmine Rice.

14 What does DOP and PGI mean? DPO and PGI in the EU

Official DPO- and PGI-Logos in the EU

818 enregistred DPO and PGI in the countries of the EU (f.ex. Prosciutto di Parma DOP, Feta DOP, Parmigiano Reggiano DOP, Roquefort AOC, etc.)

In 2005 Italy generated over 9 Mrd. € with GIs. over 3.2 Mrd. €

15 What does DOP and PGI mean?

OriGIn

International organization in the favor of GIs. Headquarter Geneva, Lobbying in WTO for protection of GIs other than wines and spirits. GIs in wines and spirits are already protected by the TRIPS-Agreement. Opposition against higher level of protection from US, Canada, Australia.

Countries get more and more interested in GIs - Sustainability - Decentralized production and increasing added value - Privileges small farming structures - Tradition and Culture

16 What does DOP and PGI mean? DPO and PGI: Reflecting the past – Creating the future

For questions: Barbara Pokorny PR and Communication 031 381 49 53 [email protected] Visit our website : www.aoc-igp.ch

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