Media Kit / 2021 Contacts

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MEDIA KIT / 2021 CONTACTS

Jack Essig NEW YORK CHICAGO 300 West 57th St. 21st Flr. Autumn Jenks S.V.P./Publishing Director New York, NY 10019 Midwest Sales Director Chief Revenue Officer 333 West Wacker Place Doug Zimmerman Suite 950 (212) 649-4125 Senior Grooming Director Chicago, IL 60601 [email protected] (212) 767-6668 (312) 696-4014 [email protected] [email protected]

Cameron Connors John Wattiker Justin Harris Executive Director, Midwest Sales Director Head of Marketing Fashion & Retail (312) 964-4922 Hearst Men’s (212) 649-4168 [email protected] [email protected] & Enthusiast Group DALLAS (212) 649-2870 Caryn Kesler Patty Rudolph Executive Director, PR 4.0 Media [email protected] Luxury Goods 524 Sheffield Drive (212) 649-4150 Richardson, TX 75081 [email protected] (972) 533-8665 Chris Peel [email protected] Executive Director Kim Buonassisi Integrated Account Director DETROIT Hearst Men’s Group (212) 649-2876 Sam Shanahan (201) 230-5004 [email protected] Group Sales Director, Hearst Autos [email protected] John Cipolla (248) 614-6130 Integrated Account Manager, [email protected] New England, Southeast Chris Hertwig and Canada LOS ANGELES Senior Magazine (212) 649-4279 Patti Lange [email protected] Western Sales Director Production Manager 3000 Ocean Park Boulevard (305) 859-0088 Kyle Taylor Suite 2000 Senior Sales Director, Santa Monica, CA 90405 [email protected] Hearst Autos (310) 664-2871 (914) 400-5498 [email protected] [email protected] Karen Ferber Anne Rethmeyer Advertising Business Manager HEARST DIRECT MEDIA Group Sales Director, Brad Gettelfinger Hearst Autos (212) 767-6662 Sales Manager (310) 664-2921 [email protected] (212) 649-4204 [email protected] [email protected] SAN FRANCISCO Andrew Kramer Kramer Media (510) 508-9252 [email protected]

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. MISSION STATEMENT

Men’s Health is the #1 source of information We give men the tools they need to make their for and about men. It’s the brand for active, lives better through in-depth reporting, covering successful, professional men who want everything from fashion and grooming to health greater control over their physical, mental and nutrition as well as cutting-edge gear, the and emotional lives. latest entertainment, timely features and more.

With 19 international editions, Men’s Health is the world’s largest men’s magazine.

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. OPEN RATES

ROB

PAGE $238,905

2/3 PAGE $186,350

1/2 PAGE $148,125

1/3 PAGE $102,730

COVERS

2ND COVER $286,690

3RD COVER $277,130

4TH COVER $312,970

ALL RATES ARE GROSS.

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. PRODUCTION CALENDAR

MEN'S HEALTH CLOSE ON SALE

JAN/FEB '21 11/4/20 12/29/20

MARCH '21 12/9/20 2/9/21

APRIL '21 1/20/21 3/16/21

MAY '21 2/24/21 4/20/21

JUNE '21 3/31/21 5/25/21

JUL/AUG '21 5/5/21 6/29/21

SEPTEMBER '21 6/16/21 8/10/21

OCTOBER '21 7/21/21 9/14/21

NOVEMBER '21 8/25/21 10/19/21

DECEMBER '21 9/29/21 11/23/21

JAN/FEB '22 11/3/21 12/28/21

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. PRODUCTION SPECS / SUPPLIED INSERTS

Magazine trim size is 8” x 10⅞” Line Screen: 150. Safety: Keep live matter ¼” from trim and gutter.

STANDARD SIZE ADVERTISEMENTS LIVE AREA TRIM BLEED

Full Page 7.5” x 10.375” 8” x 10.875” 8.25” x 11.125” Spread 15.5” x 10.375” 16” x 10.875” 16.5” x 11.125” ½ Page Horizontal Spread 15.5” x 4.75” 16” x 5.25” 16.5” x 5.5” ½ Page Horizontal 7.5” x 4.75” 8” x 5.25” 8.25” x 5.5” ½ Page Vertical 3.375” x 10.375” 3.875” x 10.875” 4.125” x 11.125” ⅔ Page Vertical 4.5” x 10.375” 5” x 10.875” 5.25” x 11.125” ⅓ Page Vertical 2.25” x 10.375” 2.75” x 10.875” 3” x 11.125”

MATERIAL DIGITAL FILE PROOF INFO PRODUCTION SPECS/ REQUIREMENTS FORMATS Men’s Health utilizes Virtual DUE DATES Electronic advertising file Accepted File Formats: Proofing technology. Hard For all ad specifications delivery available at PDF/X-1a:2001, version 1.3 copy guidance is no longer and material due required. If you would like dates contact: www.adshuttle.com/hearst General File Requirements: Emailing files is not acceptable. to purchase a confirming Scanned images must be Job Tobit Hernandez proof, for your own internal high resolution (300 dpi), Galindo CMYK (no spot colors, purposes, please call (414) 622-2815 RGB, LAB or ICC color QuadArm at 1-866-276-2368. [email protected] profiles). File to contain only 1 page or 1 spread. PRODUCTION COSTS DIGITAL EDITIONS The page size must be The 15% commission will National print advertisers consistent from page be forfeited if we produce are automatically opted in to page. Pages must be your ad or re-create your to all digital editions. Should created to include bleed digital file to meet press an advertiser wish to opt when required. All required compliance. out, it should be noted on trapping should be done their Insertion Order. No prior to creating the file. new materials are required Include quality control for digital editions. For all patch (color bars) outside standard units, we will utilize bleed dimension. All marks the original supplied files (trim, bleed, center) should Straight From Print. be included in all colors.

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. PRODUCTION SPECS / GATEFOLDS

STANDARD SIZE ADVERTISEMENTS LIVE AREA TRIM BLEED

Outside/Inside 6.875” x 10.375” 7.375” x 10.875” 7.625” x 11.125” Cover Gate Leaf

C2 with Gate (anchor page) 7.25” x 10.375” 7.75” x 10.875” 8” x 11.125”

Color Bar/ROB, page 1 .625 before trimming .5 after trimming (supplied by Publisher)

PAGES FINAL TRIM

4-Page Body Gate pages 1 & 4 (anchor) 7.75” x 10.875” pages 2 & 3 (gate leaf) 7.375” x 10.875”

MATERIAL DIGITAL FILE PROOF INFO PRODUCTION SPECS/ REQUIREMENTS FORMATS Men’s Health utilizes Virtual DUE DATES Electronic advertising file Accepted File Formats: Proofing technology. Hard For all insert ad specifications delivery available at PDF/X-1a:2001, version 1.3 copy guidance is no longer and material due dates contact: . required. If you would like www.adshuttle.com/hearst General File Requirements: Chris Hertwig Emailing files is not acceptable. Scanned images must be to purchase a confirming Senior Magazine high resolution (300 dpi), proof, for your own internal Production Manager CMYK (no spot colors, RGB, purposes, please call Pubworx LAB or ICC color profiles). QuadArm at 8240 N W 52nd Terrace, File to contain only 1 page 1-866-276-2368. Suite 505 or 1 spread. The page size Doral, FL 33166 must be consistent from PRODUCTION COSTS (305) 859-0088 page to page. Pages must The 15% commission will [email protected] be created to include bleed be forfeited if we produce when required. All required your ad or re-create your trapping should be done digital file to meet press prior to creating the file. compliance. Include quality control patch (color bars) outside bleed dimension. All marks (trim, bleed, center) should be included in all colors.

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. SUPPLIED INSERTS

1/8" HEAD TRIM

MAGAZINE TRIM SIZE: 8" x 10 7/8"

FURNISHED SIZE: 8 1/4" x 11 1/8"

Page Size (without trims): 8" x 10 7/8" Final Furnished Size (including trims): 8 1/4" x 11 1/8" Minimum Stock Weight: 60 # Maximum: Please contact production

Binding: Perfect. Jogs to the foot 1/8" FACE TRIM Please keep live area 1/4" from head/foot/gutter/face 1/8" GRIND OFF 1/8"

1/8" FOOT TRIM

BLUELINES REFLECTING PACKAGING DIGITAL EDITION Deliveries must be preceded by FINAL SPEC, CREATIVE REQUIREMENTS CREATIVE a scheduled appointment with AND INSTRUCTIONS Skid Minimum: 46" x 36" • Advertisers have the option Quad/Graphics Inventory Department, Chris Hertwig Maximum: 48" x 40" to provide digital edition and include the issue job number. Senior Magazine Production Product must be secured, specific creative for any Manager banded and wrapped. All national inserts scheduled 2021 Quad Job Numbers: Pubworx product must be accompanied in print. March ‘21 C10N900 8240 N W 52nd Terrace, by a detailed Packing List and • Same materials due dates April ‘21 C10N910 Suite 505, Doral, FL 33166 Bill of Lading. apply. May ‘21 C10N8X0 Each skid and/or carton should • Digital files should be setup (305) 859-0088 June ‘21 C10N8Y0 [email protected] be clearly marked on all to trim size of 8” x 10 7/8”. four sides with the following • Upload at July/Aug ‘21 C10N920 SHIPPING information: www.adshuttle.com/hearst Sept ‘21 C10N8W0 INSTRUCTIONS • Count per lift/carton and choose digital issue. Oct ‘21 C10N930 Bart Gende • Total count per skid ORIENTATION: Portrait Only Nov ‘21 C10N960 • Total number of pieces and FILE FORMAT: PDF/x1-a Quad/Graphics Dec ‘21 C10N950 the number of impressions for QUALITY: 300 dpi N 11896 Hwy 175 Jan/Feb ‘22 C10N940 Lomira, WI 53048 roll stock and/or fanfold (414) 566-2100 • Description of piece • Key code • Title and issue of magazine

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. REPLY CARDS

Minimum Size: 4" face to backbone Maximum Size: Trim size If not full size (not having a head or face trim taken),

1/8" GRIND OFF 1/8" then the max size would be 1/4" short of final trim. Contact production with specific sizes. Grind-off and Foot: 1/8" Perf: 1/2" from binding edge Binding: Perfect. Jogs to the foot Please keep live area 1/4" from trim. Minimum Weight: 7 pt. card stock Maximum Weight: 12 pt. card stock Business Reply Cards must meet postal specifications.

1/8" FOOT TRIM

BLUELINES REFLECTING PACKAGING Deliveries must be preceded 2021 Quad Job Numbers: FINAL SPEC, CREATIVE REQUIREMENTS by a scheduled appointment March ‘21 C10N900 AND INSTRUCTIONS Skid Minimum: 46" x 36" with Quad/Graphics Inventory April ‘21 C10N910 Department , and include the Chris Hertwig Maximum: 48" x 40" May ‘21 C10N8X0 Senior Magazine Product must be secured, issue job number. June ‘21 C10N8Y0 Production Manager banded and wrapped. All Pubworx product must be accompanied July/Aug ‘21 C10N920 8240 N W 52nd Terrace, by a detailed Packing List and Sept ‘21 C10N8W0 Suite 505, Doral, FL 33166 Bill of Lading. Oct ‘21 C10N930 Each skid and/or carton should (305) 859-0088 Nov ‘21 C10N960 [email protected] be clearly marked on all four sides with the following Dec ‘21 C10N950 SHIPPING information: Jan/Feb ‘22 C10N940 INSTRUCTIONS • Count per lift/carton Bart Gende • Total count per skid Quad/Graphics • Total number of pieces and the N 11896 Hwy 175 number of impressions for roll Lomira, WI 53048 stock and/or fanfold Tel (414) 566-2100 • Description of piece • Key code • Title and issue of magazine

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. EDITORIAL THEMES

2021

JANUARY/FEBRUARY: REBUILD, REFOCUS, RESTART • Transformation Feature with stories of ten men who have rebuilt their bodies, minds and lives over the course of an extraordinary year in America • CrossFit 2.0 • New Year, New You, New Clothes • A Beginner’s Guide to Giving Back

MARCH: JUNE: OCTOBER: THE FUTURE OF FITNESS THE STRENGTH ISSUE THE GIANTS ISSUE • The Future of Fitness will explore • Every Body Is Strong is a • Giants Package looks at the various initiatives that will celebration and study of strength individuals who are remaking revolutionize how we maintain and in every body type. America and possessing super- strengthen our bodies • Cool Dads: Cooler Than Ever sized influence over how we live • Chicken, Fish and Steak • The 6 a.m. CEO All-Stars and thrive • The Spring Guide to Style • The 17th Annual Grooming Awards • The Sneaker Awards • The Kitchen Awards

JULY/AUGUST: NOVEMBER: APRIL: THE SURVIVAL ISSUE THE UPGRADE ISSUE FIT AT EVERY AGE • I Survived… is a compelling • 30 Days of Upgrades identifies an • Fit at Every Age includes fitness roundup of a number of survival actionable, accessible, affordable and wellness hacks and tricks at stories and what the subject learned upgrade to a man’s life for every 20, 30, 40 and 50+ living through that experience day of the issue’s lifespan • The Fast Track • Train Like/Eat Like/Live Like • The Best New Gyms in America • Best Foods for Men an Olympian • Quick Fix Fitness • The 13th Annual Denim Guide • The MH Guy Trips • The Snack Awards

MAY: SEPTEMBER: DECEMBER: MENTAL STRENGTH THE FITTEST MEN IN AMERICA THE HEROES ISSUE • Mental Health Month with first- • The Fittest Men in America will • Heroes of the Year will reveal hand accounts from celebrities, search for the most able-bodied the men and women who inspire service pieces, investigations, more man in each of the 50 states and shape the world around them, • Brain Boosts • The Fall Guide to Style: Back as nominated by people across • Mental Meal Hacks to Basics the country. • The 6th Annual Fitness Awards • The MH Capsule Collection • Ultimate Men’s Health Guy • The Winter Adventure Guide • The 20th Annual Tech Guide

ISSUES AND THEMES ARE SUBJECT TO CHANGE AT THE SOLE DISCRETION OF MH EDITORIAL. CIRCULATION / COMPETITIVE COMPARISON

AVERAGE AVERAGE ANNUAL # OF TIMES PAID NEWSSTAND TOTAL BONUS ANNUAL SUB PRICE MISSED DIGITAL RATEBASE SALES CIRC CIRC SUB PRICE PER ISSUE RATEBASE CIRC

Men's Health 1,500,000 56,206 1,581,075 51,075 $14.90 $1.49 1 140,056 GQ 925,000 11,465 933,846 8,846 $15.51 $1.41 0 38,250

Men's Journal 1,000,000 23,864 1,010,628 10,628 $17.40 $1.45 0 436,384

Source: 6/30/20 AAM Statement

#1 PERFORMER ON THE NEWSSTAND Annual Frequency: 10 times/year Publisher's Statement Field Served: MEN'S HEALTH is a lifestyle magazine dedicated to showing men the practical and positive actions that make their lives better, with articles covering fitness, relationships, nutrition, careers, grooming, travel and health issues. 6 months ended June 30, 2020, Subject to Audit Published by Hearst Magazine Media Learn more about this media property at auditedmedia.com

EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION Total Paid & Verified Single Total Rate Variance Subscriptions CopySales Circulation Base to Rate Base 1,524,869 56,206 1,581,075 1,530,000 51,075

TOTAL CIRCULATION BY ISSUE Paid Subscriptions Verified Subscriptions Single Copy Sales Total Total Total Total Total Total Paid & Verified Total Digital Paid Digital Verified Paid & Verified Digital Single Copy Paid & Verified Circulation Paid & Verified Issue Print Issue Subscriptions Print Issue Subscriptions Subscriptions Print Issue Sales Circulation - Print - Digital Issue Circulation Jan/Feb 1,398,292 143,676 1,541,968 110,547 110,547 1,652,515 79,000 513 79,513 1,587,839 144,189 1,732,028 Mar 1,345,165 137,272 1,482,437 17,231 17,231 1,499,668 74,967 317 75,284 1,437,363 137,589 1,574,952 Apr 1,335,094 139,932 1,475,026 17,231 17,231 1,492,257 44,000 326 44,326 1,396,325 140,258 1,536,583 May 1,321,414 136,466 1,457,880 17,228 17,228 1,475,108 46,000 409 46,409 1,384,642 136,875 1,521,517 Jun 1,344,572 140,871 1,485,443 19,356 19,356 1,504,799 35,000 500 35,500 1,398,928 141,371 1,540,299 Average 1,348,907 139,643 1,488,550 36,319 36,319 1,524,869 55,793 413 56,206 1,441,019 140,056 1,581,075

SUPPLEMENTAL ANALYSIS OF AVERAGE CIRCULATION VARIANCE OF LAST THREE RELEASED AUDIT REPORTS Digital Audit Period Publisher’s Percentage Print Issue Total % of Circulation Ended Rate Base Audit Report Statements Difference of Difference Paid Subscriptions 6/30/2019 1,750,000 1,778,720 1,780,986 -2,266 -0.1 Individual Subscriptions 1,258,465 116,305 1,374,770 87.0 6/30/2018 1,800,000 1,822,512 1,822,512 Club/Membership: Nondeductible 3 3 0.0 6/30/2017 1,800,000 1,819,316 1,819,316 Multi-Title Digital Programs 23,338 23,338 1.5 Partnership Deductible Subscriptions 11,028 11,028 0.7 Visit auditedmedia.com Media Intelligence Center for audit reports Sponsored Subscriptions 79,411 79,411 5.0 Total Paid Subscriptions 1,348,907 139,643 1,488,550 94.1 Verified Subscriptions Public Place 26,440 26,440 1.7 PRICES Individual Use 9,879 9,879 0.6 Average Price(2) Total Verified Subscriptions 36,319 36,319 2.3 Suggested Gross Total Paid & Verified Subscriptions 1,385,226 139,643 1,524,869 96.4 Retail Prices (1) Net (Optional) Single Copy Sales Average Single Copy $4.99 Single Issue 55,793 413 56,206 3.6 Subscription $24.94 Total Single Copy Sales 55,793 413 56,206 3.6 Average Subscription Price Annualized (3) $14.90 Total Paid & Verified Circulation 1,441,019 140,056 1,581,075 100.0 Average Subscription Price per Copy $1.49

(1) For statement period (2) Represents subscriptions for the 12 month period ended December 31, 2019 (3) Based on the following issue per year frequency: 10

48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224-366-6939 • auditedmedia.com Copyright © 2020 All rights reserved. 04-0649-0 ADDITIONAL DATA IN AUDITEDMEDIA.COM MEDIA INTELLIGENCE CENTER Circulation by Regional, Metro & Demographic Editions Geographic Data Analysis of New & Renewal Paid Individual Subscriptions Trend Analysis

ADDITIONAL ANALYSIS OF VERIFIED

Print Digital Issue Total Public Place Doctor/Health Care Providers 24,879 24,879 Education/Learning Facilities 24 24 Fitness/Recreational Facilities 428 428 Personal Care Salons 1,109 1,109 Total Public Place Copies 26,440 26,440 Individual Use Ordered/Payment Not Received 9,879 9,879 Total Individual Use Copies 9,879 9,879

RATE BASE Rate base shown in Executive Summary is for paid and verified circulation.

NOTES Rounding %: Due to rounding, percentages may not always add up to 100%. Award Point Programs: Included in Paid Subscriptions Individual is the following average number of copies purchased through the redemption of award points/miles: 186,581 Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 100,198 Multi-Title Digital Programs Copies included in digital issue paid subscriptions based on consumer's payment for the program and consumer's request for specific magazine. Details below are related to the six-month average. Program Reported Multi-Title Unique Opens by Reader Opens by Issue Total Opens by Reader Digital Program Apple News 23,338 23,338 2.7 63,480

We certify that to the best of our knowledge all data set forth in this publisher’s statement are true and report circulation in accordance with Alliance for Audited Media’s bylaws and rules.

Parent Company: Hearst Magazine Media, Inc. MEN'S HEALTH, published by Hearst Magazine Media * 300 West 57th Street * New York, NY 10019

RICHARD DAY JACK ESSIG VP, Consumer Revenue SVP, Publishing Director & Chief Revenue Officer P: 212.649.2000 * URL: www.menshealth.com Established: 1986 AAM Member since: 1991

MEN’S HEALTH 1,581,075

Men’s Journal 1,010,628

GQ 933,846

Subs / Newsstand Men’s Health 96.4% / 3.6%

Men’s Journal 97.6% / 2.4% Subscription Newsstand

NOTE: Bars not to scale. GQ 98.8% / 1.2%

Source: 6/30/20 AAM Statement

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. NEWSSTAND VITALITY

COVER PRICE

MEN’S HEALTH 56,206 $4.99

Men’s Journal 23,864 $5.99

GQ 11,465 $6.99

Source: 6/30/20 AAM Statement

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. MARKET DOMINANCE

In a tough newsstand environment, Men’s Health sells an average of 56,206 copies on the newsstand. That is leaps and bounds over the average newsstand sales of the following categories. 61,290 44,120

SETTING THE 21,064 12,719 SINGLE COPY 5,980 8,424 SALES 11% 15% 23% 37% 78% 109% STANDARD Over Over Over Over Over Over Source: 6/30/20 AAM Statement TRAVEL AUTO BUSINESS/ MEN’S & SPORTS EPICUREAN SHELTER FINANCE

THE UNDISPUTED LEADER ON EVERYONE NEWSSTAND ELSE (Percentage Marketshare) 61% Source: 6/30/20 AAM Statement

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. BOOKAZINE SCHEDULE & SPECS

TITLE CLOSE ON-SALE

GET BACK IN SHAPE 12/24/20 2/16/21

NO GYM REQUIRED 3/23/21 5/18/21

KETO DIET 5/4/21 6/29/21

MUSCLE AFTER 40 6/8/21 8/17/21

2022 TRAINING GUIDE 9/21/21 11/16/21

The following information specifies the size and type of file formats, proofs and media we accept, general guidelines and contact information:

LIVE TRIM BLEED

PAGE 6.5” x 10” 7” x 10.5” 7.25” x 10.75”

SPREAD 13” x 10” 14” x 10.5” 14.5” x 10.75”

Note – Gutter allowance per page .5”, total 1”

DETAILS GENERAL FILE • On-sale for 3 months REQUIREMENTS • Average distribution of File to contain only 1 page or 1 300,000 spread. The page size must be • Cover price: $12.99 consistent from page to page. Pages must be created to MATERIAL REQUIREMENTS include bleed when required. Electronic advertising file All required trapping should delivery available at be done prior to creating the www.adshuttle.com/hearst file. Include quality control Choose Publication: patch (color bars) outside MH Bookazines bleed dimension. All marks PRODUCTION COSTS Choose Correct Issue as listed (trim, bleed, center) should be The 15% commission will be above included in all colors. forfeited if we produce your DIGITAL FILE FORMATS ad or re-create your digital PROOF INFO Accepted File Format: file to meet press compliance. Men’s Health Bookazines utilizes PDF/X-1A:2001, version 1.3 Virtual Proofing technology. PRODUCTION SPECS/ File must be PDF/X-1a:2001 Hard copy guidance is no longer DUE DATES compliant. Scanned images required. If you would like to For all ad specifications and must be high resolution (300 purchase a confirming proof, for material due dates, contact: dpi), CMYK (no spot colors, your own internal purposes, RGB, LAB or ICC color profiles). Gabriela Covarrubias please call QuadArm at (414) 622-2825 1-866-276-2368. [email protected]

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. MEET THE MEN'S HEALTH GUY

MEN'S HEALTH

TOTAL AUDIENCE 10,759,000

MEDIAN AGE 45

MEDIAN HHI $91,227

MEDIAN IEI $57,128

MEN 84%

WOMEN 16%

MARRIED 56%

SINGLE 44%

GRADUATED COLLEGE PLUS 39%

EMPLOYED FULL TIME 62%

PROFESSIONAL/MANAGERIAL 33%

OWN HOME 64%

Source: MRI-Simmons Spring 2020 (Print + Tablet)

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. A WEALTHY & WISE DEMOGRAPHIC

MEN’S HEALTH GQ Maxim Men's Journal

TOTAL AUDIENCE 10,759,000 5,138,000 3,169,000 3,070,000

MEDIAN AGE 45.2 38.7 41.7 43.8

MEDIAN HHI $91,227 $90,959 $70,783 $93,285

MEDIAN IEI $57,128 $47,186 $47,401 $59,625

MEN 84% 77% 74% 90

WOMEN 16% 23% 26% 10

MARRIED 56% 36% 46% 55

SINGLE 44% 64% 54% 45

GRADUATED COLLEGE PLUS 39% 37% 30% 40

EMPLOYED FULL TIME 62% 63% 62% 66

PROFESSIONAL/MANAGERIAL 33% 33% 19% 29

OWN HOME 84% 48% 52% 55

Source: MRI-Simmons Spring 2020 (Print + Tablet)

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. REACH A DESIRABLE AUDIENCE

AUDIENCE BREAKDOWN

Total Audience 10,759,000 Median Age 45 Median HHI $91,227 Median IEI $57,128 Men 84% Women 16% Age 18-34 30% Age 35+ 70% % Age 18-49 60% Age 25-49 51% Age 25-54 61% Married 56% Single 44%

HOUSEHOLD INCOME

$50,000+ 74% $60,000+ 67% $75,000+ 59% $100,000+ 45%

INDIVIDUAL INCOME

$40,000+ 50% $50,000+ 42% $60,000+ 35%

Source: MRI-Simmons Spring 2020 (Print + Tablet)

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. DOMINATING THE INDUSTRY

MEN’S Men's HEALTH GQ Maxim Journal

Total Audience 10,759,000 5,138,000 3,169,000 3,070,000 Median Age 45.2 38.7 41.7 43.8 Median HHI $91,227 $90,959 $70,783 $93,285 Median IEI $57,128 $47,186 $47,401 $59,625 Men 84% 77% 74% 90% Women 16% 23% 26% 10% Age 18-34 30% 41% 31% 34% Age 35+ 70% 59% 69% 66% Age 18-49 60% 72% 79% 62% Age 25-49 51% 54% 70% 55% Age 25-54 61% 63% 77% 71% Married 56% 36% 46% 55% Single 44% 64% 54% 45%

HOUSEHOLD INCOME $50,000+ 74% 71% 63% 72% $60,000+ 67% 66% 56% 66% $75,000+ 59% 58% 48% 59% $100,000+ 45% 46% 36% 47% INDIVIDUAL INCOME $40,000+ 50% 43% 40% 51% $50,000+ 42% 37% 31% 43% $60,000+ 35% 31% 24% 38%

Source: MRI-Simmons Spring 2020 (Print + Tablet)

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. PAYING FOR A PREMIUM PRODUCT

AVG. MAGAZINE FREQ. PER COPY ANNUAL SUB.

MEN'S HEALTH 10x $1.49 $14.90

MEN'S JOURNAL 6x $1.45 $17.40

GQ 10x $1.41 $15.51

Source: 6/30/20 AAM Statement

FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE. READER PSYCHOGRAPHICS

MEN WHO ARE: INDEX

TECH SAVVY - TECH MOBILE MEN I like to connect with brands through social-networking sites 221 I am among the first of my friends and colleagues to try new technology products 208 I want others to say 'wow' when they see my electronics 202 I often take the opportunity to discuss my knowledge of technology or electronic products with others 198 I give others advice when they are looking to buy technology or electronics products 194 I like to be connected, either by phone or Internet, at all times 193 When I find a technology or electronics product I like, I typically recommend it to people I know 191 I think of my mobile phone as a source of entertainment 189 I like to have a lot of gadgets 188 Technology helps make my life more organized 188 I prefer products that offer the latest in new technology 184 I'm willing to pay more for top quality electronics 184 I'm fascinated by new technology 182 I often use my mobile device inside a store to get information about the products sold there 180

NATURAL LEADERS I like to share my opinions about products and services by posting reviews and ratings online 214 People often come to me for advice before making a purchase 204 I'm always one of first of my friends to try new products/services 201 I often find myself in a leadership position 198 I like being in charge of a group* 198 I like to lead others* 190 I consider myself an intellectual* 181 I have more ability than most people* 181

ADVENTURE SEEKERS - RISK TAKERS - EXPLORERS I am always looking for a thrill* 207 Risk-taking is exciting to me 205 I like a lot of excitement in my life* 202 I often crave excitement* 201 I like doing things that are new and different* 198 I like the challenge of doing something I have never done before* 192 I like trying new things* 190 I would like to understand more about how the universe works* 187 Adventure - Seeking adventure and risk is very important 186 My philosophy is 'Life should be as much fun as possible' 173

Source: GfK MRI Fall 2019 (Print + Tablet) *VALS Base

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MEN WHO ARE: INDEX

DRIVEN AND AMBITIOUS Status - Achieving a higher social status is very important 223 I strive to achieve a high social status 208 Ambition - Aspiring to get ahead is very important 200 I would rather make something than buy it* 182 I love to make things I can use everyday* 181 I like to make things with my hands* 181 Working hard - Always giving my best effort is very important 179 I am very interested in how mechanical things, such as engines, work* 178 I like making things of wood, metal or other such material* 177

TRENDSETTERS - STYLE CONSCIOUS I follow the latest trends and fashions* 234 I dress more fashionably than most people* 233 I want to be considered fashionable* 221 I like to dress in the latest fashions* 219 I buy new clothes at the beginning of each season 212 Looking good - Seeking the utmost attractive appearance is very important 193 Buying new clothes gives me a thrill 188 I'm willing to use the Internet to shop for fashion products 187 I consider my fashion style to be trendy 178

Source: GfK MRI Fall 2019 (Print + Tablet) *VALS Base

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MEN’S HEALTH READERS WHO DO NOT READ… AUDIENCE (000) COMP %

Men’s Publications Esquire 10,108 94 Maxim 9,825 91 GQ 9,296 86

Health Publications Health 9,361 87 Sports Publications Ski 10,611 99 Golf Digest 10,206 95 Golf Magazine 10,001 93 Sports Illustrated 7,831 73

Outdoor Publications Outside 9,934 92 Outdoor Life 9,770 91 Field & Stream 9,615 89

Auto/Scientific Publications Road & Track 10,198 95 Wired 10,168 95 Popular Science 9,799 91 Popular Mechanics 9,713 90 Motor Trend 9,527 88

Business Publications/ Kiplinger's Personal Finance 10,463 97 Newsweeklies Bloomberg Businessweek 10,060 94 Fortune 10,027 93 Forbes 9,319 87 Time 8,758 81

Source: MRI-Simmons Spring 2020 (Print + Digital)

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MensHealth.com is a direct route to the MENSHEALTH.COM @ A GLANCE hearts, souls and wallets of millions of American men. The site offers a variety of • 15.1M Monthly Unique Visitors custom advertising sponsorship opportunities Monthly Page Views that link to highly engaging editorial platforms. • 29.2M • 16.1M Social Followers We have the resources and the experience to Source: December 2020 comScore Multi-Platform; January 2021 Social integrate our partners’ message seamlessly within our content in ways that will align your WHO’S THAT GUY? brand with our audience of active, affluent guys in every area of their digital life: mobile, video, • Median HHI $93,512 community, downloads, photo slideshows, • Median Age 39.5 interactive tools, newsletters, articles and any other format that allows them access timely • Professional/Managerial 33% and topical information — when they want it, • Employed: 67%

and how they want it. Source: comScore Multi-Platform, September 2020; 2020 comScore Multi-Platform © MRI-Simmons (07-20/S20)

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BONA-FIDE MARKET INFLUENCERS WHO DRIVE PURCHASE DECISIONS

INDEX INDEX Any item 120 Tickets - Concerts, shows, other entertainment 139 Wines/Champagnes 179 Tickets - Movies 137 CDs 178 Toys/Games 136 Educational Programs 172 Clothing/Apparel 134 Prescription Drugs 158 Sports apparel/memorabilia 134 Car/Vehicle Rental Reservations 155 Coffee & Tea 133 Sports equipment 155 Household/small appliances 133 TVs 155 Hunting, fishing, camping equipment 133 Hobby or craft supplies 154 Banking Services 131 Gift Baskets 152 Automotive Products 130 Books 150 Shoes/Footwear 130 Cooking/Kitchen accessories 150 Cell phones/accessories 129 Food (Meal Kits) 150 Credit Cards 129 Garden supplies 150 Wedding/Occasion Gifts 128 Cameras and equipment 148 Airline tickets 127 Bedding/Linens 146 Hotel reservations 127 Computers 145 Religious Products 127 Home furnishings 144 Stereo/Audio Equipment 126 Food (Groceries) 143 Baby Accessories 125 Home improvement items/tools 143 Vitamins 125 Office Supplies 143 Housewares 123 Computer Software/Accessories 142 Pet products/supplies 123 Cosmetics/toiletries 142 Jewelry/watches 121 Flowers 141 Collector's items (coins, stamps, etc.) 104 Tickets - Sports Events 141 DVDs/Blu-ray Discs 103 Fitness Apparel/Equipment 140 Video Games/Systems 101

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