PLAY AMERICA

2003 PGA GROWTH OF THE GAME REPORT FORWARD

ince 1916, the mission of The PGA of America has included a focus on promoting interest in the game of golf. An important role of every PGA Professional is teach- Sing, introducing the game to people from all walks of life with various skill levels, ensuring their golf experience is fun and developing programs that will help increase golf participation. It is how The PGA brings new people into the game and keeps them play- ing golf all their lives.

In the 1920s, PGA Professionals focused on growing the game by teaching indoor classes in schools, YMCAs, YWCAs and by offering instruction programs and leagues to companies and their employees. In the 1940s, courses began adding practice ranges to their facilities. In 1947, a PGA national initiative offered golf clinics to help prevent the loss of amateurs from the game. A year later, a Junior Golf Week offered free clinics to junior players. That same year The PGA started sending out delegations to communities and companies encouraging the construction of golf courses for their citizens and employees.

In 1954, The PGA of America established the PGA Foundation as the Association’s charitable arm to provide resources and professional expertise to make golf more accessible to all segments of the population. Today, the Foundation helps promote interest and participation in the game through research, education, community golf initiatives and growth of the game grants. As a result, the Foundation’s efforts have touched hundreds of thousands of lives with programs that otherwise would not exist.

Since 1991 alone, spending on player development programs and growth of the game initiatives has totaled more than $33 million. The PGA’s more than 28,000 men and women PGA Professionals are instrumental in providing and enjoyment of the game to millions of amateurs throughout the country. Growth of the Game is a major component of the PGA 2011 Strategic Plan and encourages a variety of industry alliances and programs reaching across America.

The following pages highlight the programs that have been implemented throughout the U.S. to bring new players into the game, former players back, and to increase the frequency of play of occasional adult golfers. The programs also are intended to reach out to people of color, to teach the disabled, and to make the game fun and competitive for juniors.

Play Golf America!

1

ADULT PLAYER DEVELOPMENT PROGRAMS

The PGA of America is developing a compre- programs that are geared to reach beginning, hensive strategy to increase participation among former and occasional adult golfers. It is impor- existing golfers and to grow the number of tant to note that the Association has redefined people who play the game Growth of the Game as under the banner of Play growth in adult golfers and Golf America. This initia- golf rounds played. While tive draws on support from The PGA will continue to a variety of allied organiza- support traditional out- tions, including The reach programs such as USGA, PGA Tour, junior golf and inner city National golf, our focus for Play Owners Association, LPGA Golf America will be to and a variety of other increase the frequency of organizations that partici- play by adult golfers. To pate in the Golf 20/20 support this effort, The Conference each year. The new “Play Golf PGA has created the industry sponsored web- America” brand is a comprehensive package of site www.playgolfamerica.com. This website growth of the game programs targeting adult serves as a link for consumers to access adult players of all niche groups. player development programs that will ensure their commitment to the game. Programs fea- As part of The PGA of America’s leadership tured on the website are designed to be fun, role in stimulating participation, the Associa- affordable and informative so that adults and tion is asking its membership and others in their families can learn the game, and former the golf industry to learn more about the key and occasional golfers can develop a stronger elements of successful player development connection to the game.

3 LINK UP 2 GOLF Link Up 2 Golf is an industry-wide initiative designed to welcome new and returning golfers into the game. It was first piloted in Raleigh, N.C. in 2001, and further tested in 2002 at 64 sites in seven metropolitan markets across the country. More than 1,200 students participated in the program in 2002, 79 percent of whom were new to golf. The remaining 21 percent were existing golfers who played an average of six rounds a year.

The Link Up 2 Golf program includes a free orientation, eight hours of group instruction with a 6-to-1 student/teacher ratio, incorporating on- Students of LU2G Host Facilities course instruction on etiquette, speed of play and 2,960 proper behavior, and culminates in a 4-hole 3,000 scramble. The package also includes three

2,500 supervised “on-course experiences” of 3-4 holes and complimentary rental clubs during the clinics. 2,000 1,200 The program is affordably priced, ranging from 1,500 $129 to $199, with $149. 1,000 302 The results of a student survey conducted one 500 year later revealed just how successful this type - 2001 2002 2003 Projected of program is, with an overall retention level of 82 percent, with 51 percent of the new golfers purchasing clubs, playing 13 rounds, and averag- ing $885 in golf-related spending since taking the program. Existing golfers who averaged seven rounds a year at the beginning of the program were now playing an average of 22 rounds, and spending $1,198 in the year following Link Up 2 Golf, with 39 percent purchasing clubs.

Through the volunteer efforts of Growth of the Game chairs in 19 PGA Sections and more than 30 key leaders in various major markets, approximately 214 host facilities in 107 markets nationwide have been enlisted to host Link Up 2 Golf and other various programs designed to increase play.

4 “PLAY GOLF AMERICA’S” PGA FREE LESSON MONTH

Under the new umbrella program “Play Golf charts below, the program was successful in America,” the PGA free lesson campaign is a giving some 78,483 FREE lessons. In addi- success story that continues to grow and break tion, PGA Professionals from around the participation records each year. The program country rallied this year to break their partici- was launched in 1998 with as a pation record and 4,428 PGA Professionals partner and was entitled “Cure Your Slice.” from 3,777 facilities joined the effort to help The program continued in 1999 with “10 grow participation. More Yards” and then evolved simply to PGA Free Lesson Month in 2000 to let amateurs focus on improving any aspect of their game. As the program grew, and the potential was recognized to reach new golfers in addition to those who already play the game, the program was titled “Play Golf America” from 2001- 2003. In 2003, The and Golf Digest’s sister publication, Golf For Women, joined the team as program partners, while Nike Golf became an official sponsor, provid- ing prizes for the campaign’s sweepstakes win- ners. Golf Digest devoted its May cover story to “Play Golf America” and listed the partici- pating PGA Professionals in the program, and The Golf Channel dedicated its “Golf Academy” program during the month of May to the Free Lesson promotion. The addition of these media partners allowed the program to reach a broader target audience.

As the program moves forward in 2004, “PGA Free Lesson Month” will be one of the anchor programs to help launch a number of player development initiatives under the “Play Golf America” banner. The program is simple. PGA Professionals dedicate a minimum of four hours during the month of May to give 10- minute free lessons. As you can see from the

5 BACK IN THE SWING

Due to requests from Link Up 2 Golf graduates and many former and occasional golfers who already had some experience, those involved in the development of Link Up and methods for maintaining the pace of play. 2 Golf, piloted a second program in 2003 that The primary difference with Back in the Swing is designed to accommodate the needs of these is that each lesson incorporates more super- golfers. Specifically, “Back in the Swing” is vised on-course instruction and play, starting intended to provide a standard format that with several holes, and working up to a final allows these golfers to gain enough confidence nine-hole scramble after the clinics are over. to play more golf through a package of refresher clinics, instruction on proper In 2003, 17 facilities elected to offer behavior, and supervised on-course play. This variations of Back in the Swing to specific 4-week program consists of four 2-hour group niche markets, such as women, couples, clinics much like LU2G and includes a families and those taking up the game for comprehensive review of on-course etiquette business reasons.

GOLF: FOR BUSINESS & LIFE “Golf: For Business & Life” mirrors a pilot operating at 35 colleges and universities, and program at Purdue University, funded by golf receive the support of approximately 103 PGA course archi- Professionals. Some $2.3 million was allocated tect Pete Dye on behalf of the 1999 and 2002 American - and his wife, ticipants in the Matches. Another Alice, a noted $430,000 is contributed through The PGA amateur golfer Growth of the Game Grants. Included in these and a past numbers is a $100,000 matching contribution member of made by The Atlanta Athletic Club specifically The PGA of to six Historically Black Colleges and America Universities in the Atlanta area. This program Board of continues to produce encouraging results. Of Directors. the students who have participated in the pro- The program, gram, 95 percent or approximately 8,400 have taught by indicated they want to continue to play golf. PGA Professionals, teaches college juniors, Thirty-five percent of the students are females seniors and graduate students the basic golf and 50 percent have never experienced golf. skills, etiquette and golf terminology. The PGA Currently there are 2,000 students enrolled in of America has provided a total of $2.73 the Golf For Business & Life program. million to fund these programs that are

6 NATIONAL RECREATION AND PARK ASSOCIATION The PGA of America and the National event-oriented Recreation and Park Association (NRPA) have programs geared teamed up this year to increase participation in to families and golf at municipal golf courses nationwide. youth. These The PGA and NRPA commenced a “Planning programs will be for Growth” golf study, and conducted focus piloted in select groups among consumers who expressed an markets in 2004 interest in the game but have not previously with a 2005 roll- played, golfers who left the game, and munici- out to municipal pal course operators and park district person- golf facilities and nel in San Diego, Calif., Cincinnati, Ohio, and parks nationwide Fairfax, Va. The survey determined access that are interested in developing new “fun” barriers, innovations, marketing approaches, family programs. player motivation and industry incentives needed to increase golf participation among Municipally owned facilities currently employ new, occasional and former adult players. more than 2,800 PGA Professionals nation- wide. The NRPA encompasses more than The result of this survey will lead to the col- 150,000 outdoor facilities, attracting more laborative development of instructional and than 200 million visitors annually.

PRESIDENT’S COUNCIL

This year, The PGA creat- and/or on-course playing experiences which ed a President’s Council have been proven to increase the comfort level, on Growing the Game to enjoyment and rounds played by these golfers. identify and recognize President’s Council members also have the 500 PGA Member option of posting their programs on the Professionals who are national web site, www.playgolfamerica.com, committed to impacting the where the general public will be directed to game of golf by hosting adult go to register for programs in their area. player development programs at golf facilities Through their programs and the sharing of around the country. Through their participa- best practices, PGA Professionals serving on tion Council members agree to host and report the President’s Council are in an ideal position on a variety of player development programs to lead and mentor other professionals in designed to encourage new, former and occa- their area. PGA members are directed to sional adult golfers to play more golf. These PGALinks.com to learn more and enroll in programs may include a series of lessons this program.

7

EXECUTIVE WOMEN’S GOLF ASSOCIATION

Since the inception of the Executive the national web site, EWGA chapters across Women’s Golf Association in 1992, The PGA the country will have the means to promote of America has helped support the EWGA. their events, recruit women to their programs From providing administrative assistance, to and membership, and build a database of supporting them with funds to print their first these customers for tracking and marketing organizational manual, The PGA of America purposes. has been a proud supporter of the EWGA. Today the EWGA is an association of influen- The PGA provides educational and instruc- tial businesswomen who have a direct impact tional resources to further develop EWGA golf on dollars being spent in the golf industry. education curriculums, conduct rules and etiquette seminars, and provides chapters with In 2000, The PGA expanded its relationship guidance in conducting golf tournaments. to help support growth of EWGA chapters around the country with a 5-year grant for Through its research support staff, The PGA chapter development. also assists the EWGA with the development of surveys among existing and former Through its relationship with the EWGA, members to evaluate the strategic direction of The PGA is utilizing the industry-supported the organization and to evaluate reasons for consumer site, playgolfamerica.com, to register membership attrition. EWGA clinics, events and host sites. Through Photo courtesy of EWGA

9 LIFE MEMBER ACTION TEAM New in 2003, The PGA of America established the Life Member Action Team to identify Life Members who are interested in supporting player development programs. Through the PGA’s National office, Life members are contacted and directed to various golf facility and program operators around the country. PGA Life Member Professionals will be able to support their Association and fellow professionals in a variety of ways. Currently, Life members supplement facility instruction programs and supervise on-course play events. Beginning January 2004, all apprentice professionals who attend Checkpoints 1 and 2, and who have not passed the Playing Ability Test, will be required to attend a Player Development Program education and training program. This program will be conducted by a member of the Life Member Action Team.

The Association’s Headquarters continues to build a database of Life Members who are willing to support instructional and educational programs and connects these individuals with various golf facilities and schools around the country at the request of a programs administrator.

10 GOLF PARTICIPATION RESEARCH

11 GOLF PARTICIPATION RESEARCH

GROWTH IN GOLFER SEGMENTS

Golf 20/20 research found dramatic reductions in both the number of Core and the number of Avid players in 2001 and further reductions in Occasional and Avid Players in 2002.

12 2003 ADULT PLAYER DEVELOPMENT HOST SITES

Flags represent host sites for President’s Council, PGA Free Lesson Month, Link Up 2 Golf sites and EWGA

13

URBAN GOLF PROGRAMS

MIDNIGHT GOLF

This program combines golf and life-skills in the Detroit program. The PGA provides development for young adults age 17-24, and funding, equipment, and through the debuted Feb. 12, 2001, at the Franklin Wright Michigan PGA Section, manages the golf Settlements multipurpose center on the east instruction component of this program. An side of Detroit. Twenty-one young men and additional midnight golf program opened in women formed the inaugural class. With the 2003 to service Minneapolis area young adults support of The PGA of America, Midnight with similar success as the Detroit program. Golf, brings young adults to the game during The Minnesota PGA Section provides the golf the high-risk hours of 6:00 p.m. to 9:30 p.m. instruction for the Minneapolis program. A total of 125 young adults have participated

15 NATIONAL MINORITY COLLEGE CHAMPIONSHIP

The PGA has hosted this Championship the with the opportunity to past six years at PGA in Port St. interview and recruit out- Lucie, Fla. The Championship was developed standing college students to elevate the game of golf in minority col- for future employment. leges and universities. Since The PGA of As a result, the Career America started the partnership with the Fair has developed into a National Minority College Golf Scholarship valuable resource to assist Fund, several Historically Black Colleges and students in gaining Universities have started golf programs and internships and full-time have competed in this national event. A Career positions within the golf Fair, held in conjunction with the industry. Championship, provides corporate sponsors

16 NCAA In the year 2003, The PGA and the NCAA’s National Youth Sports Program introduced more than 30,000 students to golf through the Kids On Course program. The Kids On Course program expanded to 79 sites in 2003.

POLICE ATHLETIC LEAGUE

The PGA and the national Police Athletic 120 PAL Chapters with more than 6,000 League (PAL) joined forces to introduce golf youngsters participating in the program this to inner-city youngsters through Kids On year. PGA Professionals donate their time and Course. Each program, lasting six to eight teaching skills to assist PAL members with The weeks, uses the PGA’s First Swing program at PGA’s Kids On Course program.

17 PGA COMMUNITY RELATIONS PROGRAM

The PGA of America formed the PGA Senior PGA Championship at Aronimink Golf Community Relations Program in 2000 in Club, 270 juniors received instruction from 50 order to conduct more youth clinics and to Philadelphia Section PGA Professionals. And, provide individual golf instruction to each during the 2003 PGA Championship at Oak participant. Youngsters who participate in the Hill Country Club in Pittsford, N.Y., 230 jun- program also can register for junior golf iors received instruction from 40 Western New programs that are conducted by the area’s York Section PGA Professionals. At the PGA PGA Section. During the 2003 National Championship, each junior received a set of Minority College Golf Championship at PGA golf clubs to help them continue their golf Golf Club in Port St. Lucie, Fla., 145 juniors program. Each participant also was afforded received instruction from 15 South Florida the opportunity to attend the PGA Section PGA Professionals. At the 2003 Championship.

18 LOUISVILLE URBAN YOUTH PROGRAM

The Louisville Urban Youth Program, instructional curriculum and local PGA supported by The PGA of America, is an Professionals conduct the golf instruction. introductory golf program for urban youth Graduates from this program are eligible for supplemented with education, computer a $2,500 scholarship to attend the University training, vocational enhancement courses and of Louisville. Contributing to the program’s mentoring. This program was started in 1998 success is the volunteer support from the local and currently there are 130 participants. The community. participants are selected by the Urban League and the Louisville/Jefferson County Public Schools to participate in the program at no cost. The PGA of America has committed resources and funding of $50,000 per year for six years. The PGA also provides the

19

DISABLED GOLF PROGRAMS

The PGA has supported a number of organi- athletes, tournament hosting and a training zations and programs for the disabled through program for PGA Professionals to nurture the the years. This support includes PGA development of players with disabilities. Foundation grants, training of coaches and

SPECIAL OLYMPICS Thanks to The PGA’s request to Special writing the Sports Skill Guide in order to Olympics International in 1988, golf is now an make golf a Special Olympics event. The official Special Olympics Sport with more than Special Olympics national office sells this pub- 8,000 athletes competing annually. The PGA lication to various chapters throughout the Foundation makes annual grants in excess of country for use in regional programming. The $20,000 to the organization, contributes addi- PGA of America also sponsored for the third tional dollars to the Special Olympics National consecutive year the National Golf Invitational Tournament and has many of the Association’s Special Olympics Tournament at PGA Golf members volunteer their time to support this Club in Port St. Lucie, Fla., hosting 148 program. The PGA was also responsible for Special Olympians over a three-day period.

21 NATIONAL AMPUTEE GOLF ASSOCIATION For several years, The PGA Foundation has as a rehabilitative sport for all types of disabled provided grants in excess of $10,000 to the individuals. Each year The PGA provides National Amputee Golf Association (NAGA) “First Swing” manuals for these clinics and to conduct approximately 40 one- and two- many PGA Professionals assist in teaching. day clinics each year at Veterans Administrative NAGA currently has an estimated 4,000 mem- Hospitals nationwide. These “First Swing” bers and conducts 20 tournaments annually clinics teach physical therapists how to use golf throughout the U.S.

SPECIAL OLYMPICS 1998 - 1992 1995 1996 - 1997 The Birth of a Golf Offered for Increased Golf Program First Time Ever Community Support Helps At a meeting in 1988 The The 1995 Special Olympics Grow Program PGA of America suggested World Summer Games Special Olympics introduce marked the first time ever In 1996 the Special golf, which led to a series of that 120 athletes, from the Olympics Sports Rules instructional golf clinics for United States and five nation- Committee ratified golf as an more than 3,000 athletes dur- al programs, competed in golf “official sport” having ing the 1991 Special as a demonstration sport, at attained the final defining cri- Olympics International Yale University Golf Course in terion with 12 nations offer- Games. New Haven, Conn. ing the sport.

Golf was introduced in The program grew to In 1997 the Royal & January 1992 as the Special include more than 3,500 ath- Ancient Golf Club of St. Olympics Golf Committee letes from 39 U.S. programs Andrews, Scotland, and the developed the parameters by and seven national programs. British PGA endorsed which the sport would move Special Olympics Golf and forward. A national training pledged their support. seminar, held in March for United States programs, resulted in 925 athletes participating from 16 states.

22 PGA WEB CONTENT FOR THE DISABLED To expose disabled golf programs to con- and placed “How to Teach Golf to the sumers and PGA Professionals, The PGA of Disabled” on The PGA’s member-only web America placed information on “Golf for the site, PGALinks.com. Disabled” on its consumer web site, PGA.com,

TIMELINE 1998 - 1999 2000 - PRESENT Competition Debut of Special Stimulates Growth Olympics National Golf Tournament The Special Olympics Golf Committee approved a The Tennessee PGA strategic plan using Section hosted the first increased competition at all Special Olympics National levels to stimulate and sus- Golf Tournament in the new tain program growth. millennium. The PGA of America’s PGA Golf Club in The 1999 Special Olympics Port St. Lucie, Fla. hosted World Summer Games at the tournament the next Duke University and three years (2001-2003). Prestonwood Country Club reinforced the evidence of growth as 140 athletes from 14 national and 42 U.S. pro- grams participated in the four-round tournament.

23

JUNIOR GOLF PROGRAMS

WESTFIELD JUNIOR PGA CHAMPIONSHIP

The Westfield Junior PGA Championship is competed on the PGA one of junior golf’s major championships and Section level to earn a has been the stepping-stone for many promi- berth in the nent junior golfers. The PGA of America Championship. This year, 110 players repre- founded the Junior PGA Championship 28 senting 37 states and the country of Spain years ago to attract the finest junior golfers. competed for the titles. Since 1976 more than 180,000 juniors have

25 PGA JUNIOR SERIES

Since its debut in the summer of 1996, the Callaway Golf PGA Junior Series has attracted boy and girl golfers representing 50 states, 18 countries and six out of seven continents (excluding Antarctica), along with players from Bermuda, Guam, The Mariana and ties. The PGA Junior Series has now complet- Marshall Islands, and the District of Columbia. ed 91 events visiting a total of 38 states and The PGA Junior Series provides affordable and 36 PGA Sections from coast-to-coast across competitive playing opportunities for boys and the U.S. and continues to provide global and girls between the ages of 13 and 17. Some of national exposure for each of the 150-player the top players will receive full to partial golf fields. There has been an average of 20 states scholarships to NCAA colleges and universi- represented at each event.

Larry Blatt Katy Barrett Emily Powers Ryan Kelley Boys 16-17 Division Girls 16-17 Division Girls 13-15 Division Boys 13-15 Division Player of the Year Player of the Year Player of the Year Player of the Year

FIRST

In May 1998, The PGA of America made basic golf skills and enhances these skills the single largest donation commitment in the through games and other fun activities. The amount of $6 million to support the initiatives PGA also provides expert instruction by local of the First Tee. First Tee uses The PGA’s PGA Professionals through the new First Swing teaching curriculum for children, a Nicklaus/PGA First Tee Teaching Grant benchmark program developed by The PGA Program. Foundation in 1986. It teaches youngsters

26 NICKLAUS/PGA TEACHING GRANTS

The PGA and golf legend Jack Nicklaus have A total of 28 First Tee Chapters have received partnered to create a $2 million endowment $180,000 in teaching grants under the to provide teaching grants to certified First Nicklaus/PGA grant program. An additional Tee Chapters that use PGA members and $880,000 in teaching grants have been award- apprentices for instruction. Each eligible First ed to 35 First Tee Chapters under the original Tee Chapter can receive a maximum of two commitment by The PGA of America. $5,000 grants within this five-year program.

CLUBS FOR KIDS

This program develops an equipment supply contributed thousands of clubs to the program source for youngsters who do not have their each year. More than 100,000 youngsters have own clubs or can’t afford to buy clubs. Begun benefited from this program since its inception in 1980, amateur through the receipt of more than $1 million in golfers and golf donated clubs and grips. manufacturers have

GOLF IN SCHOOLS

The PGA Golf In Golf In Schools has provided opportunities Schools program for PGA members to showcase the PGA First dates back to 1938 Swing curriculum. The program focuses not when The PGA's just on golf but related topics supporting Education physical education programs – diet, nutrition, Committee physical fitness and a positive mental outlook. researched the fea- Through the PGA Growth of the Game grant sibility of establishing programs across the program PGA Professionals continue to get country to teach golf in schools and colleges. involved in golf in school programs. In addi- That was the birth of the Golf in Schools pro- tion, The World Golf Foundation’s GOLF gram. The PGA would continue their involve- 20/20 initiative launched a golf in schools ment and in 1958, The PGA adopted pilot program this year which includes approx- President Eisenhower's Youth Fitness imately 160 elementary schools around the Program. The PGA worked to introduce golf country and is supported by PGA Sections, to children through physical education pro- PGA and LPGA Professionals. grams in schools.

27 JUNIOR .COM

The USGA Foundation’s junior golf web site than 10,000 downloads. For the second maintains a master database of junior golf consecutive year, The PGA aired the programs available throughout the U.S. that JuniorLinks.com PSA during the broadcast of consumers can access for information. The The PGA Championship. The PGA will also PGA assisted in providing content to the site provide content such as golf tips and sample with its “Golf It Up” brochure, one of the curriculums that will be placed from time to most popular documents on the site with more time on the JuniorLinks.com web site.

28 LPGA-USGA GIRLS GOLF

The PGA of America was pleased this year program has also expanded to include other to announce financial support for LPGA- organizations that target young girls such as USGA Girls Golf, a developmental junior Girl Scouts USA, Hook-A-Kid on Golf, golf program that encourages girls, ages 7-17, YWCA and others. LPGA-USGA Girls Golf to learn to play golf, build friendships and provides access to the golf course, equipment, sample competition in a positive and and quality instruction for young girls, which supportive learning environment. It is the are the three important elements of learning only national developmental golf program the game. available for young girls. LPGA-USGA Girls Golf is aimed at The PGA of America and the PGA TOUR increasing the number and diversity of girls have each pledged $75,000 to the program who have the opportunity to learn and play during the next three years. More than 3,700 the game of golf in a fun and stimulating girls participate in LPGA-USGA Girls Golf at environment. Each site is operated on a local nearly 130 sites around the United States. To level with professional instruction, USGA and increase the number of girls involved, the parent volunteers.

29

OTHER PGA GROWTH OF THE GAME INITIATIVES

PGA MEMBER AND SECTION GRANT PROGRAM

The Growth of the Game grant program time matching grant for new programs to assist provides financial support and other resources with infrastructure costs. A total of 189 pro- to active PGA members and PGA Sections to grams have received $2.3 million. To date, 383 develop and enhance growth of the game pro- PGA Professionals have given more than grams. This program supports the cost of 14,000 hours of instruction to 26,445 begin- instruction by PGA Professionals at the pro- ning and returning golfers. gram’s site. It also provides golf clubs, grips, publications and instruction equipment as For a description of the program, requirements needed by the program, and includes a one- and forms, please visit www.pgafoundation.com.

PGA SECTIONS

The PGA’s national office annually evaluates (12 sections), competitive junior golf tours the level of PGA Section involvement in pro- (33 sections), golf course access programs grams designed to grow the game of golf. This (19 sections), and Golf in Schools (31 year’s summary shows that: sections).

All 41 PGA Sections are involved in junior Thirty-one PGA Sections conduct minority golf programs. These programs include junior golf programs. clinics (35 sections), junior golf academies

31 PUBLICATIONS

The following new publications are designed these publications are based on the teaching to help players understand the game of golf and principles utilized at the PGA Learning Center help provide guidelines for learning and teach- in Port St. Lucie, Fla. These publications will ing the game. All aspects of the game found in be available at the end of 2003.

A Summary of the A simplified, illustrated book covering the Rules of Golf with some 40 pictures and illustrations that show how the game is played and the way players should conduct themselves on a golf course. Every game has its Rules.

First Swing for Juniors This compact brochure offers some 24 pages of content and 25 pictures/illus- trations on how the game is played. Designed as an introduction to golf for juniors, it covers such topics as what is par, how to score, equipment, conduct suitable for the course and how to take care of the course, the Rules of Golf, personal development and the role of the PGA Professional.

First Swing Golfer’s Guide This comprehensive intermediate guide provides readers with an orientation to a golf facility and provides information on ball flight laws, the skills of golf, how to warm up and stretch, practice drills, some fun games that can be played to practice and develop golf skills, the Rules of Golf, how to play, and an extensive glossary of golf terms.

First Swing Professional’s Guide This guide is a valuable resource/educational manual for teaching new golfers from the First Swing concept. It provides the PGA Professional with teaching techniques, principles, recommended safety procedures, the entire spectrum of the full swing through the various short game shots, sample lesson outlines, games to sharpen the golfers skill level, and how to set up a junior golf pro- gram.

32 PGA OF AMERICA GRANTS

TOTAL - 159 GRANTS

Flags represent where PGA Growth of the Game Grants, Nicklaus/First Tee Grants and Golf For Business & Life Grants have been awarded.

33 AMERICAN SOCIETY OF GOLF COURSE ARCHITECTS

The PGA of America employed by The PGA in the 1930s, and has donated a traveled nationwide to PGA member courses $50,000 grant to using his expertise in course layout that would support the first make the game more enjoyable. This program publication of carries on that tradition and is an extension of The American our commitment to encourage new players to Society of Golf make golf their sport of choice for a lifetime. Course Architects The PGA of America grant, in conjunction (ASGCA), with additional funding by the U.S. Golf “Building a Association, has helped make the book Practical Golf Facility available through the ASGCA for $10, includ- – A Step-By-Step Guide to ing shipping and handling. It also is being Realizing a Dream.” Written by ASGCA Past distributed in conjunction with the National President Mike Hurdzan, the book offers Recreation and Park Association and other plans on responsible golf development and associations interested in fostering the how to make golf affordable, accessible and development of golf within their communities. sustainable. To receive a copy, send check made payable The PGA of America has been interested in to the American Society of Golf Course improving playing conditions since its Architects, 111 East Wacker, 18th Floor, inception. The legendary A.W. Tillinghast was Chicago, IL, 60601.

34 THE BEST PRACTICES RESOURCE CENTER

Over the past several years, The PGA has benchmark their facility’s performance with collected and reported on a number of ideas other like facilities in their region of the and best practices based on feedback from country and utilize the case studies to assist PGA Professionals representing a variety of them in their plans to address various areas of golf operations. One such effort resulted in the operations. the 1980 publication “Ideas,” a compilation of materials gathered over several years that Based on the appeal of previous efforts to incorporate ideas that PGA Professionals have share best ideas and success stories, The PGA found most productive in improving in-shop launched a 2003 initiative to provide for the operations, merchandising, golf club and ongoing gathering and reporting of top course operations, professional services, tour- operating practices and promotions from its nament play and teaching/promotions. These members. These “Best Ideas” are designed to ideas are still very much applicable to golf provide all PGA Professionals with ideas on facilities and operations today. increasing play and revenue at their facilities, which is one of the recurring themes that In 2000, The PGA expanded its efforts owners and operators are focused on today. in collecting and reporting ideas and best As of Fall 2003, 630 PGA members have practices through a detailed facility operations contributed their ideas through this year’s survey and a series of best practice case studies initiative via the member website of PGA facilities that were identified as top www.PGALinks.com. A compilation of performers in merchandising, instruction, proven practices are accessible to PGA tournaments and golf car fleet operations. Professionals at The PGA’s “Best Practices” As a result of the survey and subsequent best Resource Center. practice case studies, PGA Professionals could

ROUNDS PLAYED SURVEY

2003 marked the start of an industry-wide The PGA and is reported by Golf 20/20. The effort to track rounds played and report the PGA supports this effort through the solicita- results and trends on a quarterly basis back tion of rounds data among its membership for to the industry and various constituencies sup- the purpose of compiling quarterly and annual porting this effort. The initiative is supported reports. by the NGCOA, GCSAA, CMAA, NGF and

35 2003 PGA GROWTH OF THE GAME GRANT RECIPIENTS

AMOUNT AMOUNT NAME OF PROGRAM CITY, STATE GRANTED NAME OF PROGRAM CITY, STATE GRANTED

Right Start Junior Golf Academy Montgomery, Ala. $4,600 SWING Kirksville, Mich. $35,000 Tennessee Valley Youth Golf Development Huntsville, Ala. $6,708 Golf For Life Camp Saginaw, Mich. $18,000 Tennessee Valley Youth Golf – Huntsville Huntsville, Ala. $780 Midnight Golf Program – Michigan Livonia, Mich. $18,750 Peace Lutheran Church – Tee Level Clinic Edgemont, Alaska $600 Midnight Golf Program – Minnesota Coon Rapids, Minn. $14,270 Peoria Community Services – Hook A Kid Peoria, Ark. $300 Minnesota Minority Junior Golf Minneapolis, Minn. $7,500 PAL Watsonville Watsonville, Calif. $35,000 JP Youth Golf Academy Columbia, Mo. $4,500 Golf For Business and Life Gilroy, Calif. $35,000 “Y” We Love to Golf Chesterfield, Mo. $9,563 Get A Grip Foundation Irvine, Calif. $9,375 Lake of the Ozarks Junior Golf Association Osage Beach, Mo. $3,000 Fore Golf Sacramento – Disabled Sports Citrus Heights, Calif. $1,500 “Yegen Kids” Billings, Mont. $8,925 Kops For Kids Golf Program Concord, Calif. $1,000 Greg Colip’s Schooled In Golf Reno, Nev. $2,700 Aspen Junior Golf Foundation Aspen, Colo. $2,700 Scholarship Program For Nevada Women Reno, Nev. $12,244 Connecticut Section PGA Rocky Hill, Conn. $5,375 Bill Bishop Golf Foundation, Inc. Sicklerville, N.J. $9,720 Golf and Grades Youth Golf Program Wilmington, Del. $2,812 Golf Dreams Ramsey, N.J. $15,000 LPGA Urban Youth Golf Program Rockland, Del. $8,100 Santa Ana Golf Program Albuquerque, N.M. $17,825 First Step To 1st Tee Program Longwood, Fla. $15,600 Mind, Body and Soul of Western New York Rochester, N.Y. $5,000 Westside Ministries Golf Outreach Jacksonville, Fla. $50,000 Albemarle Golf Park – Elizabeth City State Elizabeth City, N.C. $35,000 Swing Into Golf Tampa, Fla. $25,000 Golf For Business and Life at N.C. State Raleigh, N.C. $35,000 Greater Sarasota Junior Golf Association Venice, Fla. $6,750 University City “Golf Fore Life” Program Charlotte, N.C. $12,200 Hollywoods Diamonds In The Rough Hollywood, Fla. $8,655 Durham Scholar Junior Golf Program Durham, N.C. $26,500 Inner City Youth Golfers’, Inc. Palm Beach Gardens, Fla. $7,140 Challenge Golf Program Akron, Ohio $5,895 Junior Golf and Academics of America West Palm Beach, Fla. $34,600 NOGA Charities Golfers with Disabilities North Olmsted, Ohio $15,000 Hook A Kid – Tee Level Clinic Boynton Beach, Fla. $480 Morty’s Kids Junior Golf Days Columbus, Ohio $9,000 Indian River Charter High School of Golf Vero Beach, Fla. $6,300 Tony Yates Junior Golf Academy Cincinnati, Ohio $7,500 South Florida Junior Golf Foundation Plantation, Fla. $9,000 Westchester Golf Course Canal Winchester, Ohio $20,826 Tampa Bay Junior Golf Foundation Palm Harbor, Fla. $1,200 Fairway Fifth Graders Cincinnati, Ohio $5,486 Georgia Jr. Golf Foundation Jr. At Schools Athens, Ga. $6,750 Portland Youth Golf Association Portland, Ore. $9,000 Statesboro-Bulloch Parks and Recreation Statesboro, Ga. $12,780 Berwick YMCA Middle School Golf Camp Berwick, Pa. $875 2003 Girls Golf Camp Atlanta, Ga. $15,430 Columbia-Montour Women’s Conference Berwick, Pa. $50 North Georgia Junior Golf Association Royston, Ga. $16,400 WVIA Women’s Summit Golf Workshop Berwick, Pa. $50 Project One Junior Golf Academy Atlanta, Ga. $1,000 Eastern Pennsylvania Senior Swingers Alburtis, Pa. $12,000 Boise Police PAL – Hook A Kid On Golf Boise, Idaho $850 PGM Golf Clinic, Inc. Philadelphia, Pa. $7,500 Boise Police PAL – Hook A Kid On Golf Boise, Idaho $850 Friendly Fairways For Females Alburtis, Pa. $3,375 Gateway Special Recreation at Flagg Creek Countryside, Ill. $8,000 Kids-On-The-Hill Maple Glen, Pa. $14,400 HOK – Green Level Program Collinsville, Ill. $450 Variety Club Camp Golf Program Philadelphia, Pa. $6,000 HOK – Tee Level Program Collinsville, Ill. $375 Learning To Golf In A Busy World Elizabeth, Pa. $1,000 CPS School Golf Program Chicago, Ill. $6,250 Hook A Kid On Golf – Tee Level Summerhill, Pa. $600 Hook A Kid On Golf Ballybunion Range Long Grove, Ill. $1,000 Introduction To Golf For Women Gibsonia, Pa. $2,015 Hook A Kid On Golf Tee Level Clinic Lansing, Ill. $210 Millcreek Golf and Learning Center Erie, Pa. $35,000 Illinois PGA Foundation Teaching Life Glenview, Ill. $18,750 Button Hole Short Course and Teaching Providence, R.I. $9,375 New City YMCA Hook A Kid On Golf Chicago, Ill. $240 Button Hole Short Course and Teaching Providence, R.I. $25,000 New Hope Community Service Center Chicago, Ill. $16,000 Myrtle Beach Area Golf Association Myrtle Beach, S.C. $16,600 Washington Park Youth Program Chicago, Ill. $300 Greater Bluffton Youth Caddy Program Bluffton, S.C. $4,261 Uptown Community Youth Program Chicago, Ill. $300 Save our Sons “SOS” Greenville, S.C. $6,750 Project Gain Bloomington, Ind. $30,000 Golf For Kids of South Dakota Rapid City, S.D. $31,000 Purdue University West Lafayette, Ind. $25,000 Vanderbilt University – G:FBL Franklin, Tenn. $14,090 Gongaware Indiana Junior Golf Academy Franklin, Ind. $15,000 SNAG Golf in Elementary School Chattanooga, Tenn. $1,125 Otter Creek’s Operation State Champ Ankeny, Iowa $3,780 Golf Center Plano Plano, Texas $18,337 Native American Junior Golf Association Mayetta, Kan. $18,750 Golf 2 Kids Foundation Arlington, Texas $13,750 Garden City Recreation – Tee Level Clinic Garden City, Kan. $600 City of Livingston, Summer Fun Camps Livingston, Texas $400 Covington Recreation Department Covington, Ky. $600 The Quinton Oaks Swinging Seniors Callao, Va. $3,750 Special Olympics of Northern Kentucky Florence, Ky. $6,320 Hook A Kid On Golf – Tee Level Intro Essex Junction, Vt. $300 Iberia Golf Academy New Iberia, La. $18,750 Nemadji “Learn To Golf” Program Superior, Wis. $2,625 Olde Oaks Ladies Golf Program Haughton, La. $9,050 Play4Golf DePere, Wis. $18,750 Black Horse Golf and Learning Center Forest Hill, Md. $9,500 PGA/Appleton Area School District Golf Appleton, Wis. $15,500

For more information on adult player development programs, visit www.playgolfamerica.com For more information on The PGA Foundation, visit www.pgafoundation.com

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© 2003 The PGA of America