COMPANY PROFILE Proudly Australian since 1926 Message from Penrite General Managers
I started at Penrite in 1981, two years after Dad I followed in the footsteps of my late father, bought the business, working in production. John, and studied Mechanical Engineering in Here I learned and understood very quickly Melbourne, Australia. After receiving my degree, that product quality and innovation was indeed I was employed as a Design Engineer for General the foundation of Dads philosophy for Penrite. Motors. During this time, I continued studying, receiving a Masters of Business Administration Working in production was not my destiny so I (MBA). Utilising my qualification’s, I travelled went back to university and obtained a Bachelor internationally working for a number of blue Degree in accounting and returned to Penrite chip insurance companies and banks. working in administration, in an accounting and customer service role. Here I learned that not In my role as General Manager Sales and only was the quality of the product important Marketing I am committed to our on-going but, equally so, was the necessity to provide success in product innovation and manufacturing exceptional customer service. premium, quality products. Penrite has always had the philosophy that we make the right In 2014, as General Manager Operations, product for the right application with a 100% l oversee the administration, supply chain quality satisfaction guarantee and this will and production components of the business. continue under my leadership. I am also very I like to think that the many years of service passionate about our staff and customers. with Penrite has imbed the qualities my father We offer excellent support services to all our bought to the business; the importance of a customers including 7 days a week technical quality product, to be a fearless innovator, to phone advice, product and Industry training, as work with customers, to work with integrity. well as monthly business representation. These services together with our product range and With such a sound base, I am really looking next day delivery offer are some of the factors forward to the future. Our plans to take the why Penrite is the Number 1 Recommended Oil organisation and products into countries and Brand in Australia by Independent Mechanics. industries, that until now, have been unexplored is truly exciting. I am very excited and positive about the future and our on-going commitment to manufacturing Nigel Dymond products for use throughout the world. General Manager, Operations Toby Dymond General Manager, Sales and Marketing
The Dymond Family
Visit our website at www.penriteoil.com.au (1) Penrite 1995 1992 1997 History 1991 2002 Development Commenced of the High State of the art distribution in 1985 Performance blending facility 2005 Commenced Europe 10 Tenths built in Wantirna, distribution in North Racing Range Melbourne Number of America and Europe employees exceeds 80 and Wantirna 2006 1983 Second blending facility commencement blend plant purchased Queensland, of distribution expansion Australia throughout Asia Revolution in New blending plant 2006 1981 plastic 5 ltr pack with a 100% increase in utilization capacity opens in QLD
Opens distribution The flagship HPR in Auckland, range is created New Zealand 2007 1980 Third blending Breakthrough in facility purchased - New Multi Grade Oil Forest Lubricants Pty development Ltd, Europe 2008 1979 Low SAPS Enviro Penrite Oil Company Range launched is purchased by John Dymond Logistics network 2009 1965 complete across Development Australia of Penrite Hypoid Oils
Growth demands Queensland blending 2010 1949 Range of products plant upgrade increase to over 15 & employees double
Base Oil storage Rapid growth capacity expanded 1940 requires specialised by 30% 2012 blending facilities
Sole owner & employee Les Mecoles establishes Number of employees exceed 100. 1926 Penrite Oil Company in Base Oil storage capacity expanded by 10%. 2013 home kitchen Adelaide warehouse purchased.
A Better Class of Oil for over 88 years... From small beginnings in 1926, Les Mecoles track, not only with cars, but also bikes, karts founded Penrite Oil Company, soon purchasing and trucks! his first factory in Melbourne, Australia, manufacturing high quality lubricants from Driven by his “every product, every application, Pennsylvania base stocks, regarded at the time every customer” philosophy John expanded as the best in the world. and developed the capabilities and capacity of the business to produce specific products for In 1979, due to ill health, Les sold the company any market, effectively ensuring Penrite has to John Dymond, Lubrizol’s Australian National every industry segment covered. Sales Manager, a mechanical engineer by trade and a car enthusiast at heart, who rapidly Supported by the largest range of speciality expanded the Penrite range of products. products and all backed up with a 100% John’s technical background and commitment product guarantee, John established a product to quality ensured that Penrite continued to range and brand that is, today, synonymous for produce the highest quality product for every its high quality and reliability. application and this philosophy, implemented by John in 1979, remains a core value of the For 88 years Penrite has been family owned company to this day. and managed. Today, Toby and Nigel Dymond manage this World Wide business from Establishing Team Penrite in the early 80’s, Melbourne, Australia, taking John’s technical John was able to complete all the R & D knowledge, his passion and his philosophy requirements for his products on the race forward into the future. Since 1926 Visit our website at www.penriteoil.com.au (2) ENGINE OILS RANGE Choose the right engine oil for your vehicle.
Premium Full Synthetic, Semi Synthetic and Premium Mineral Latest API and ACEA Specifications DOUBLE LAYER of engine wear protection with FULL ZINC with EXTRA TEN technology
High Performance Full Synthetic PAO (Group 4) and Ester (Group 5) base oils SHEAR FREE RACING formulation offers start up protection, maintains oil pressure and eliminates viscosity loss FULL ZINC+ anti-wear additive package for ultimate engine protection Competition proven and trusted protection for performance engines
Application Specific Full Synthetic Low and Mid SAPS Latest API and ACEA Specifications for better wear protection, less sludge and piston deposits Catalyst and DPF Compatible with Fuel Saving benefits Manufacturer Approved to maintain vehicle warranty and specifications
Everyday motoring Premium Mineral and Semi Synthetic Latest API Specifications for better wear protection, less sludge and piston deposits
Developed specifically for Classic, Veteran and Vintage vehicles prior to 1980’s Designed to meet the original requirements but utilising the very best of modern oil technology
Visit our website at www.penriteoil.com.au (3) The Penrite Difference • Family owned and operated, Australian made since 1926 • Australia’s number 1 independent oil company • Premium brand using only quality “highly refined” base oils and additives • High level customer satisfaction and voted number 1 preferred supplier • The product offer covers a wide range of applications including modern and classic automotive, motorcycles, marine, agriculture, horticulture, mining, heavy duty, commercial and industrial • Highly trained technical training and customer service representation • Complete technical backup support 7 days a week • Ability to make “problem solving” products for specific applications • EXTRA TEN, FULL ZINC SAE viscosity products including SHEAR FREE • First to market with the latest industry technology and manufacturer approvals High Performance • 100% quality satisfaction guarantee Full Synthetic PAO (Group 4) and Ester (Group 5) base oils Penrite Engine Oils Features & Benefits SHEAR FREE RACING formulation offers start up protection, EXTRA TEN technology offers the same engine wear protection at start up, BUT offers an maintains oil pressure and eliminates viscosity loss EXTRA LAYER of protection under all driving conditions compared to standard SAE grade engine FULL ZINC+ anti-wear additive package for ultimate oils. For example, others produce a 0W-40 oil, we produce a 0W-50. engine protection FULL ZINC is an anti-wear additive TO FIND OUT MORE package for ultimate engine wear about how Penrite's Competition proven and trusted protection for "EXTRA TEN" protects performance engines protection. These products contain your engine, simply between 1200 - 1600 ppm (parts scan the code with per million). FULL ZINC+ contains your smart device to zinc, boron and organomolybdenum view the short VIDEO. complex to lift the total level of Application Specific anti-wear package additives to over Full Synthetic Low and Mid SAPS 2200+ ppm. Latest API and ACEA Specifications for better wear Together with FULL ZINC and the protection, less sludge and piston deposits EXTRA TEN, this combination provides a DOUBLE LAYER of engine wear Catalyst and DPF Compatible with Fuel Saving benefits protection over normal SAE grade engine oils at operating temperature. Manufacturer Approved to maintain vehicle warranty As seen on the chart opposite. and specifications SHEAR FREE products offer start up protection, maintains oil pressure and eliminates viscosity loss for ultimate performance. Shear Free is the breaking down of oil molecules as a result of heat and load. As shear increases it inhibits the oils' ability to protect against metal to metal contact with resultant wear, loss of oil pressure and engine power. SHEAR FREE. What does it mean? As seen on the chart above, Normal Oil will lose their viscosity and ability to maintain OIL PRESSURE, where as 10 Tenths Racing oils will maintain viscosity and oil pressure over time giving ultimate performance. Since 1926 Visit our website at www.penriteoil.com.au (4) About Penrite
Our Vision Vision: To deliver innovative and tailored lubricant products and services to our & Mission customers globally. Mission: To partner with our customers to deliver sustainable and long term growth through our passion and commitment to excellent service, delivery and product quality.
Penrite Oil Company Pty Ltd is one of the largest independent oil blenders and Company marketers in Australia. We are a 100% Australian, family owned business with 88 years Information of industry experience.
Our Head Office is in Wantirna South, Melbourne, the capital of Victoria, Australia. Our main markets are in Australia, New Zealand & United Kingdom. In addition we sell our products in Europe, Asia and America.
The Penrite logo has become synonymous with high quality lubricants. Over the last 88 years and especially in the past 25 years, we have built a reputation for reliable products that meet the latest industry specifications.
At a Glance • Blending Method: Hot blending • Number of Employees: 125+ • Package Filling: 25mL, 50mL, 250mL, • Number of Direct Customers: 3000+ 500mL, 1L, 2.5L, 4L, 5L, 6L, 10L, 20L, • Blending Plants: 3 60L, 205L, 1000L and Bulk Our Australian plants are located • Exports to Europe, North America, to provide ready access to sea and New Zealand and Asia air shipping. • Over 150 product lines • Current blending Capacity: • Toll Blending Capability Over 30,000,000L pa but • ISO 9001 Accredited Company continually expanding
*Source: 2010 IMRAS LUBES AND ADDITIVES SURVEY
Visit our website at www.penriteoil.com.au (5) Penrite blend and market a wide range of lubricants and we continually develop our range. The Penrite We have strong international technology partners from all over the globe which allows us Brand to offer products to suit most applications.
Our logo has evolved over the years to its current form to emulate our motto “Penrite - A Better Class of Oil”
These include products officially approved by the major Original Equipment Manufacturers Our Products and registered with Industry bodies.
Penrite’s products are used in a wide variety of industries including:
AUTOMOTIVE FORESTRY HIGH PERFORMANCE RACING
MARINE FARMING METALWORKING
HORTICULTURE MINING CONSTRUCTION
MOTORCYCLE TRANSPORT CLASSIC Since 1926 Visit our website at www.penriteoil.com.au (6) Product Range
Penrite embraces the latest technologies and use only high quality ingredients. From Our Products hydrocracked Group 2, right up to PAO and esters and the latest low-SAPs technologies for engine oils. Penrite develops and manufactures products to meet the most current industry specifications including API, ACEA, ILSAC, JASO etc.
The technical advantages of our products include: • Extensive use of Group 3 and other premium grade base oils • Shear Free engine oils • "Problem Solver" products for particular applications • The Extra 10 in our viscosity ratings • OEM (Original Equipment Manufacturer) Approvals
Our range includes: • Car Care Products • Engine Oils • Vintage, Veteran & Classic • Automatic Transmission • Hydraulic/Trans Oils • Manual & Gear Differential Oils • Marine & Leisure Oils • Heavy Duty Engine & Gear Oils • Power Steering & Suspension Fluids • 2 Stroke, 4 Stroke & Garden Equipment Oils • Fuel & Engine System Treatments • Greases • Brake Fluids • Engine Coolants • Farm & Construction Machinery Oils • Motorcycle Oils • Metal Working Fluids
When used as directed, all Penrite products come with a 100% guarantee as they have since 1926.
Product sizes range from: 45g, 50g, 450g, 500g, 2.5kg, 20kg, 55kg and 180kg to 50mL, 150mL, 375mL, 200mL, 500mL, 1L, 2.5L, 4L, 5L, 6L, 10L, 20L, 60L, 50L, 25L, 200L, 205L, 210L, 1000L and Bulk. Refer to our website to view a full list of products.
Visit our website at www.penriteoil.com.au (7) Penrite has a number of products that are approved by major manufacturers or registered Approvals with industry bodies. Below are examples of some of our many approvals.
Penrite believes that our business partners are one key to our success. Our commitment Our Business is to treat all suppliers, customers, and other partners in our business ethically, honestly, Partners and with respect.
Penrite have long established key partnerships with major international suppliers in the oil industry to ensure access to the latest technology and specialised lubricants and related products. We work closely with our supply partners to continually maintain our leading edge technology and our premium quality Brand position and to ensure reliability of supply at all times.
From the perspective of our customers, our philosophy is that while every customer is a partner with us in the joint success of our businesses, each has specific needs and must be treated individually. A “one offer fits all” approach will not permit our customers to maximise the potential of their oil business with us.
Our approach to implementing this philosophy is to provide a higher level of customer support, field support and technical support than our competitors to ensure that tailored solutions are agreed and implemented. This includes an agreed product range and service offer that is continually reviewed for its applicability and effectiveness. We also ensure compliance with each customer’s requirements in regard to Occupational Health and Safety and the Environment.
Since 1926 Visit our website at www.penriteoil.com.au (8) Customer Services
Penrite has built a sound and reliable supply chain designed to offer the best service to Delivery our customers.
Our Customer Service Staff go that extra step to ensure you receive the products you need when you need them. Penrite has SLA's (Service Level Agreements) set up in each country of operation to ensure delivery satisfaction.
We have 3 blending facilities and an extensive network of 17 warehouses throughout Australian and New Zealand including 100+ stockists in the USA, Canada, Asia and Europe. Refer to our website to view the current list of stockist/distributors. EUROPE
Blending and Warehousing Warehouses Authorised Distributors
AUSTRALIA & NEW ZEALAND
Visit our website at www.penriteoil.com.au (9) Having the right product for the right application is nowadays critical to the customer and Technical to Penrite. We have an extensive database of equipment to enable the correct product Services to be selected.
This is accessible in many ways:
Self Service • Web Based Recommendation Guide • Printed Recommendation Guide • Mobile Guide available from your smart phone application • Lube retail Touch Screen (Australia/New Zealand only) • Technical bulletins • Fact Sheets
Talk to us The Technical Services Hotline is available 7 days a week and is based in Melbourne Australia. Our Technical Services Experts have extensive experience and knowledge of lubricants and applications. They also have access to additional resources for the less commonly available or even historical equipment as well as product equivalents.
Help Line: 1300 PENRITE (1300 736 748), (+613 9801 0877 International) or you can email us at [email protected]
Other Technical Services offered to all customers include: • Lubrication Surveys • Client Data Base Updates • Safety Data Sheets • Product Training Since 1926 Visit our website at www.penriteoil.com.au (10) Customer Services
Innovators and leaders in technical information and training, Penrite Training offers tailored training options for you and your staff, empowering you with the information required to make the best lubrication decisions.
Penrite’s training offers a modular learning package, building from base knowledge to the more advanced. Our Training Services department would be delighted to assist you with your training needs. This service is available for all customers and distributors. 88% of customers believe lubricant training is very important to their business.* Our Training Services include: • General Lubricants and Lubrication Overview • Product Based Training (a modular format that includes Greases, Coolants, Heavy Duty Diesel, Low SAPs, Engine Oils, Additives, ATF’s, Gear Oils and more). • Video based training • Tailored training modules to suit your customer base • Upselling to higher quality products (Aftermarket and Workshop) • How to target the right product mix for your customer • Recommending the correct oil • Ongoing training support Refer to our website to view training fact sheets and videos. Our innovative web page is the hub for Penrite Information and advice integrating with Online our Facebook page. Penrite customers have the opportunity to participate in two way interaction with Penrite experts.
The Penrite Oil website is an invaluable resource for all customers and end users. It provides detailed information on the Penrite product range, a bulletin board for technical and industry updates, a user friendly recommendation guide, and a portal for the Penrite Top Class on-line ordering system.
Our commitment is not just to our Customers. It is also to our Staff. Our people are the face of our Company and are entrusted to implement, reinforce and represent our company philosophies.
We are committed to providing a workplace environment that is: • Occupational Health and Safety Compliant • Environmentally Compliant
We encourage continual personal and professional development through internal and external training programs in the areas of: • Product Knowledge • Career Development • Mentoring Programs • Personal Development Our desire is for all staff members to be a part of the Penrite family. *Source: 2012 customer survey Visit our website at www.penriteoil.com.au (11) Community
Penrite has been a keen supporter of grass roots and professional motorsport for over Sponsorship 50 years. We support all types of motorsport organisations and disciplines including V8 Supercars, Drag Racing, Circuit, Rally, Motocross, Classic, Social and much more! Check out our sponsorship page on our website for more details.
NATIONAL RALLY CHAMPIONSHIPS PENRITE RACING TEAM HONDA RACING
CLASSIC RACING SPEEDWAY CONFEDERATION OF AUSTRALIAN MOTORSPORT Environmental Commitment: We’re committed to conduct our world-wide Environment business in a manner that is environmentally responsible. Our ultimate aspiration is to minimise the environmental impact of its manufacturing and sales and distribution operations.
Penrite strives to minimise this environmental impact by reducing emissions and developing safe and sustainable, production, storage and distribution methodologies.
The key parts of this environmental commitment and as a signatory to the Australian Packaging Covenant include: • Using recyclable packaging • Compliance with environmental laws, regulations and licences • Ensure environmentally responsible behaviour is practiced within Penrite • Recycling product packaging • Minimise waste and conserve resources • Explore opportunities for waste recycling and recovery Since 1926 Visit our website at www.penriteoil.com.au (12) Contact Us ASIA PACIFIC Australian Head Office Other Australian State Offices 88 Lewis Road, NSW: 5 Nello Place, Wantirna South VIC 3152 Wetherill Park NSW 2164 Australia Queensland: 172 Magnesium Drive, PO Box 5255, Studfield, Crestmead QLD 4132 Wantirna South VIC 3152 South Australia: 491 Cross Keys Road, Website: www.penriteoil.com Cavan SA 5094 Email: [email protected] Ph: +61 (0) 3 9801 0877 Western Australia: 5, Reggio Road, Fax: +61 (0) 3 9801 0977 Kewdale WA 6105
Northern Territory: Cnr Hidden Valley & Australian Technical & Customer Service Beaton Rds, Berrimah NT 0828 Monday - Friday - 7am-6pm (AET) Saturday - Sunday - 9am-6pm (AET) ACT: 39-41 Collie St, Fyshwick ACT 2609 Ph: 1300 PENRITE (736 748) Email - Tech : [email protected] Tasmania: 14-18 Linear Ct, Email - Sales : [email protected] Derwent Park TAS 7009
New Zealand Head Office New Zealand Technical & Customer Service 3 Kiwi Street, Monday - Friday - 7am-6pm (AET) Otahuhu, Auckland, Saturday - Sunday - 8am-4pm (AET) New Zealand Ph: 0800 533 698 Website: www.penriteoil.co.nz Email - Tech : [email protected] Email: [email protected] Email - Sales : [email protected] Ph: 0800 533 698 Fax: +64 (0) 508 736 748
EUROPE NORTH AMERICA
European Head Office USA Head Office Penrite Oil Co, Forest Lubricants UK 3P Connect USA Contact Hang Hill Works, Bream Nr Lydney 8580 Milliken Ave, Gloucestershire GL 15 6HT Rancho Cucamonga, CA, 91730 USA Website: www.penriteoil.com Email: [email protected] Website: www.3pconnect.com Ph: +44 (0) 1594 562357 Ph: (909) 476 6068 Fax: +44 (0) 1594 564234 Fax: (909) 476 2594 Monday - Friday - 8am-5pm Monday - Friday - 9am-5pm
Visit our website at www.penriteoil.com.au (13) Other Australian State Offices NSW: 5 Nello Place, Wetherill Park NSW 2164
Queensland: 172 Magnesium Drive, Crestmead QLD 4132
South Australia: 491 Cross Keys Road, Cavan SA 5094
Western Australia: 5, Reggio Road, Kewdale WA 6105
Northern Territory: Cnr Hidden Valley & Beaton Rds, Berrimah NT 0828
ACT: 39-41 Collie St, Fyshwick ACT 2609
Tasmania: 14-18 Linear Ct, Derwent Park TAS 7009
New Zealand Technical & Customer Service Monday - Friday - 7am-6pm (AET) Saturday - Sunday - 8am-4pm (AET)
Ph: 0800 533 698 Email - Tech : [email protected] Email - Sales : [email protected]
The Penrite Difference • Family owned and operated, Australian made since 1926 • Australia’s number 1 independent oil company USA Head Office • Premium brand usi ng only quality “highly refined” base oils and additives 3P Connect USA Contact • High level customer satisfaction and voted number 1 preferred supplier 8580 Milliken Ave, • The product offer covers a wide range of applications including Rancho Cucamonga, CA, modern and classic automotive, motorcycles, marine, agriculture, 91730 USA horticulture, mining, heavy duty, commercial and industrial • Highly trained technical training and customer service representation Website: www.3pconnect.com • Complete technical backup support 7 days a week Ph: (909) 476 6068 Fax: (909) 476 2594 • Ability to make “problem solving” products for specific applications Monday - Friday - 9am-5pm • EXTRA TEN, FULL ZINC SAE viscosity products including SHEAR FREE • First to market with the latest industry technology and manufacturer approvals • 100% quality satisfaction guarantee
Since 1926 Visit our website at www.penriteoil.com.au (14) LW_BR_0008_Company_Profile © Penrite Oil Company Pty Ltd 04/2014