NTT INDYCAR SERIES | Americas | | Arts, Entertainment CASE STUDY and Media

NTT INDYCAR SERIES INDYCAR Data Experience and IMS Media Wall Powered by NTT

The NTT INDYCAR® SERIES keeps fans highly engaged with the INDYCAR Data Experience and IMS Media Wall powered by NTT —a way to experience the event like no other for those fans in live attendance at event or those located elsewhere.

“Given the amount of technology that goes into our highly sophisticated INDYCAR racing machines and the support of their pit operations, it’s most fitting that a world-leading technology company like NTT is both our Title and Technology Partner”

Jay Frye, President, INDYCAR NTT INDYCAR SERIES | Americas | United States | Arts, Entertainment CASE STUDY and Media Challenge Solution Outcome Enhancing the fan INDYCAR Data Experience Powered by the NTT Smart experience and IMS Media Wall Platform INDYCAR and NTT have partnered to deliver digital With NTT as its title partner and The debut of the INDYCAR Data Experience for the innovations for the sanctioning body of the NTT official technology partner, INDYCAR IMS Media Wall and elsewhere offered a new data INDYCAR SERIES and its events. This includes the management turned to NTT for the experience that vastly improved fan engagement evolution of how fans can now experience even more new and innovative INDYCAR Data with real-time race data and storytelling insights. of their events with the integration of NTT’s Experience and IMS Media Wall - a proprietary Smart Solutions that are helping to supersized permanent digital Technologically, the development of the INDYCAR transform one of the most challenging series in global experience that debuted during the Data Experience and IMS Media Wall was a and its racing venues. 104th Running of the 500. significant undertaking: activated and managed remotely, it ingested 1,788 driver data points per For fans of INDYCAR, the isn’t just Located on the iconic Pagoda Tower second (over 22.5 million driver data points across a one-day race. It's an entire experience involving the at Indianapolis Motor Speedway, fans the whole race) and 90 data points per second per community and fans all over the country, lasting for in attendance and those at other car (nearly 37.5 million data points across the whole over a month, that requires year-round preparation by locations can experience all the action race). In total, NTT’s AI had processed 60 million organizers and race competitors. And for a lot of as it unfolds via easy to consume 3D data point by the end of the race. This project fans, it’s the thing they most look forward to every visualizations and other insights showcased NTT’s capabilities to present data in a year. With nobody allowed in the grandstands in derived from over 100 data sources creative, visually compelling and easy to understand 2020 due to a global pandemic, the remote viewing using AI and predictive analytics way. Furthermore, this exemplifies NTT’s experience needed to be even more exceptional – powered by NTT. commitment to make things work in an unforgiving and NTT helped to ensure that it was. environment such as professional .